Snotor

BACKGROUND

Please describe your company and position.

I am the COO.

Describe what your company does in a single sentence.

SEO and marketing company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Snotor to accomplish?

We needed to develop a marketing system, for integrating all activities within clients' projects, like SEO, ad campaigns, spending and their ROI, and a lot of other features

SOLUTION

How did you find Snotor?

Referral

Why did you select Snotor over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Snotor were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to develop a marketing system, for integrating all activities within clients' projects, like SEO, ad campaigns, spending and their ROI, and a lot of other features. Main features: 

• online entity for running and tracking campaigns
• fixation the time and scope of completed work, total spends
• analytic and prediction for improving results
• SEO-tracker, to see in real-time all changes with keywords and page positions to make improvements
• a few levels of accesses’ administration
• dashboards for the client to see results online
• setting targets for the SEO, Ads, and promotions, tracking the progress of these entities
• Connected the system with different APIs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We planned that this app will help us with the automatization of all our activities with clients' projects, increase their loyalty, help us to engage new projects in the next quarter, and give us the ability to make the right decisions based on analytics and dashboards inside the platform

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very skilled and dedicated, and always have their own propositions for improving the app. Management on the project is perfect and we didn’t see any problems on this side, and it’s great. As for now, everything was delivered on time

What was your primary form of communication with Snotor?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Snotor has a great business approach based on their technical experience. They’re all-rounded specialists, and they always keep in mind our future results. The team gave us really helpful recommendations, most of them we implemented or will do it in the future.

Are there any areas for improvement or something Snotor could have done differently?

I don’t know. As for me everything is perfect!

BACKGROUND

Introduce your business and what you do there.

I’m the product owner of MyMyCars and the CMO at GM Auto Group, its holding company. MyMyCars is an automobile marketplace, so creating it was part of our automobile holding digitalization strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MassMedia Group?

Our company is constantly growing and innovating, so we decided to create MyMyCars to go digital and help simplify our clients’ search for cars. We also wanted to provide a safe way for clients to buy and sell cars.

SOLUTION

What was the scope of their involvement?

MassMedia Group created our web platform from scratch. Their involvement has included front- and backend development, design, and QA services. We only provided the content for the website, and they took care of creating the platform to place said content. We’re still working together, specifically on developing minor features and improving the overall platform.

On this platform, users can buy new or used cars and create listings to sell their cars. Among other technologies, they've used PHP, NodeJS, and VueJS.

What is the team composition?

I mostly communicate with the project and account managers. Additionally, several frontend and backend developers, designers, and testers are working on our project. We had a strategy session at the beginning of the project where we also communicated with the developers, but I know that the team has changed.

How did you come to work with MassMedia Group?

We were looking for a web development partner that was responsive and communicative. Additionally, we decided to choose a local company, so we searched on Google for all the IT companies in our city.

We had interviews with different companies and selected four that we were interested in working with. Ultimately, we chose MassMedia Group, and we heard good feedback about them from friends of ours.

What is the status of this engagement?

Our project started in June 2020, but we started working with MassMedia Group in October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

MyMyCars ranks among the top five automobile marketplaces in Ukraine regarding the number of postings and registered users. Our platform became really popular because our solution is easy to use and works smoothly and reliably. People want to buy and sell cars there.

We have over 140,000 users and almost 60,000 active publications, which are quite good results for us. All of this is possible thanks to the reliable and scalable website that MassMedia Group created.

How did MassMedia Group perform from a project management standpoint?

MassMedia Group’s team delivers on time and within the budget while preserving the high quality of the software. They’re also very flexible to our requests and do their best to fulfill our wishes. For example, we wanted to expand the team to get faster results for one instance, and they made it happen.

I’m completely satisfied with their project management. We’re always in touch, and we have an easygoing collaboration. We have regular phone calls, but we mainly communicate through Slack and Telegram.

What did you find most impressive about them?

MassMedia Group is proactive and reliable, and they’re always ready to dive deep into our business to solve our problems. Additionally, they always try to provide different solutions for us so that we can choose the best one. They always give us options to choose from and try to forecast how a certain solution will work. They don’t just focus on the technical stuff but also on our business success.

Are there any areas they could improve?

I’m completely satisfied with their services, so it’s difficult to find something that they could do better.

Do you have any advice for potential customers?

From our experience, it’s very important to find the right team to be responsible for your product. If you want the development process to run smoothly, you need to provide quality and timely feedback to the development team. I would also recommend you organize your in-house team so that they can work effectively with your software development partner.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO, and we have 18 locations across the glob.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MassMedia Group, and what were your goals?

we wanted a redevelopment of our platform to bring a new look and feel to our platform and we hired mass media to help us do this.

SOLUTION

How did you select MassMedia Group and what were the deciding factors?

we selected them because of Ihor and Alex's capabilities and initiative in wanting to understand our business and what we were trying to achieve.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

the front end, backend, system architecture and workflow process.

How many people from the vendor's team worked with you, and what were their positions?

7 people, developers, ui and ux designers ba, PMOs and commercial sales manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we achieved a thaught milestone in somewhat adequate time and the project was slightly delayed.

Describe their project management style, including communication tools and timelines.

It is agile but needs to use a system

What did you find most impressive or unique about this company?

We are impressed by the company culture and initiative at the ground level.

Are there any areas for improvement or something they could have done differently?

project management and pricing.

BACKGROUND

Please describe your company and your position there.

I'm the owner and managing director of financial company, which provides debt collection services in various markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MassMedia Group, and what were your goals?

We needed to develop internal CRM-like system for our employees (call centre agents and operators) to use to manage accounts. All daily work should be done in that system.

SOLUTION

How did you select MassMedia Group and what were the deciding factors?

We chose the vendor based on their experience, proposed solution, cost and also certain previous experience with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a number of iterations, as the product is constantly in development and improvement process. Initially we had several kick-offs, and we have provided our scope and technical description of what is needed. First version was developed and launched in production within several months, and since then we have monthly deliveries of new features, improvements and updates, which expand scope. The system is web-based, so PHP and SQL are key technologies there, along with some side-modules that allow integrations with external service providers, such as call centre software, credit bureau, payment systems, etc.

How many people from the vendor's team worked with you, and what were their positions?

We were working with 2-3 different project managers over the course of the project, as well as there were couple of developers behind.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to manage our workflow in really organized way. It is difficult to provide measurable improvement, as we had no comparable system before, but in general - we have reached our goals

Describe their project management style, including communication tools and timelines.

Typically we used Skype and Jire for communication and planning, as well as monthly reporting on deliveries and well as time/resource spent, together with initial estimates for those tasks. We do not have regular catch-ups, as work process is constantly rolling, and we are communicating with PMs on ad-hoc basis. Communication is very responsive and we enjoy that we don't have too bureaucratic rules for communication.

What did you find most impressive or unique about this company?

Their non-technical approach to projects - They try to understand your business needs and then evolve solutions around that.

Are there any areas for improvement or something they could have done differently?

Sometimes testing and workload estimations could be done better, but that also improves overtime.

BACKGROUND

Please describe your company and your position there.

Setup and management of inpatient services in US hospitals

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MassMedia Group?

Software development for hospital documentation

What were your goals for this project?

Web application for easy, robust, and fast charting of complicated cases

SOLUTION

How did you select this vendor?

LinkedIn

Describe the project and the services they provided in detail.

Web app design and development based on specific requirements modeled from existing excel file.

What was the team composition?

Designer and developer, coordinator

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

App hopefully will allow to facilitate and extent services provided by my company

How was project management arranged and how effective was it?

Communicated mostly with coordinator who distributed tasks to designer and developer

What did you find most impressive about this company?

The app was developed within the arranged period of time. They had good communication, reasonably proactive

Are there any areas for improvement?

They are good all around.