Digital Marketing Strategy for Digital Media Agency
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Branding Digital Strategy Social Media Marketing
- Less than $10,000
- July 2019 - Mar. 2023
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Shakil Morad was an exceptional digital marketing and branding firm."
- Advertising & marketing
- Singapore
- 11-50 Employees
- Online Review
- Verified
Shakil Morad provided digital marketing strategy and branding services for a digital media agency. The team was tasked with social media marketing, email marketing, brand optimization, and web development.
Shakil Morad's efforts increased website traffic and engagement, meeting the client's expectations. Their communicative and proactive approach resulted in a positive partnership, and internal stakeholders were particularly impressed with the vendor's vast marketing expertise and professionalism.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Orbit Creative Agency
Describe what your company does in a single sentence.
One of SG leading boutique digital media agency providing full range of digital marketing and website development services.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Shakil Morad to accomplish?
- Develop and implement a comprehensive digital marketing strategy that would increase our online visibility, drive traffic to our website, and ultimately generate more leads and sales for our business.
- Create and manage targeted social media campaigns that would engage our target audience and build our brand awareness across various social media platforms.
- Strengthen our brand identity and reputation through consistent messaging and branding across all our digital marketing channels, including our website, social media, email marketing, and more.
SOLUTION
How did you find Shakil Morad?
Other
Why did you select Shakil Morad over others?
High ratings, Pricing first our budget, Great culture fit, Company values aligned
What was the size of Shakil Morad’s team?
2-5 Employees
What was your primary form of communication with Shakil Morad?
Virtual Meeting, Email or Messaging App
Describe the scope of work in detail. Please include a summary of key deliverables.
Certainly! The scope of Shakil Morad's work as our digital marketing and branding specialist was quite comprehensive and multifaceted. Some of the key tasks and deliverables that he was responsible for included:
- Developing a comprehensive digital marketing strategy: Shakil was tasked with developing a comprehensive digital marketing strategy for our business, which would include a detailed analysis of our target audience, competition, and industry trends. This strategy would then be used to guide our online marketing efforts across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and more.
- Creating and managing social media campaigns: Shakil was also responsible for creating and managing social media campaigns across various platforms, including Facebook, Twitter, LinkedIn, and Instagram. This included developing content calendars, creating engaging posts and visuals, and tracking and analyzing key metrics to measure campaign success.
- Designing and executing email marketing campaigns: Shakil was also responsible for designing and executing email marketing campaigns, which would include creating email templates, developing engaging content, and tracking open and click-through rates.
- Managing our website: Shakil was tasked with managing our website and ensuring that it was optimized for SEO and user experience. This included performing regular audits, implementing changes to improve page speed and load times, and tracking and analyzing key metrics to measure website performance.
- Creating and managing PPC advertising campaigns: Shakil was responsible for creating and managing pay-per-click (PPC) advertising campaigns across various platforms, including Google Ads and Bing Ads. This included developing ad copy, targeting keywords, and tracking and analyzing campaign performance.
Overall, the scope of Shakil's work was quite extensive, and he was responsible for managing and executing a wide range of digital marketing initiatives. Some of the key deliverables included a comprehensive digital marketing strategy, social media campaigns, email marketing campaigns, website optimization, and PPC advertising campaigns.
Thanks to his hard work and expertise, our business significantly improved our online visibility and drove real results in terms of lead generation and sales.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Website traffic and engagement - Shakil's efforts to optimize our website for SEO and user experience helped to significantly increase our website traffic and engagement. We were able to track this progress using tools like Google Analytics, which showed a steady increase in website traffic and engagement metrics such as time on site and pages per session.
- Lead generation and conversion rates - By implementing targeted PPC advertising campaigns and optimizing our website for lead generation, Shakil was able to help us significantly increase our lead generation and conversion rates. We tracked this progress using tools like Google Ads and HubSpot, which showed a significant increase in both lead volume and conversion rates over time.
- Social media engagement and growth - Shakil's efforts to create engaging social media content and campaigns helped us to significantly increase our social media engagement and following across various platforms. We tracked this progress using tools like Sprout Social and Hootsuite, which showed a steady increase in engagement metrics such as likes, comments, and shares, as well as growth metrics such as followers and reach.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Shakil Morad's project management skills were exceptional. He consistently delivered items on time, responded promptly to our needs, and was proactive in identifying potential issues. His timely delivery and responsiveness helped to ensure that our projects were completed on time and to our satisfaction. We were extremely pleased with his work and would highly recommend him to others.
What did you find most impressive or unique about this company?
Shakil Morad was impressive and unique in his strategic thinking and creative approach to digital marketing. He provided valuable insights and recommendations based on his expertise and experience, and consistently came up with fresh, innovative ideas for campaigns and content.
Are there any areas for improvement or something Shakil Morad could have done differently?
While Shakil Morad was an exceptional digital marketing and branding firm, there are always areas for improvement. One thing he could have done differently is to provide more detailed reports and analysis of our digital marketing campaigns, which would have helped us to better understand the impact of our efforts and make more informed decisions moving forward.
RATINGS
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Quality
5.0Service & Deliverables
"Shakil consistently delivered high-quality work that met or exceeded our expectations. His attention to detail and focus on delivering results were evident in all of his deliverables."
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Schedule
5.0On time / deadlines
"Shakil was always reliable and met or exceeded our deadlines. He was proactive in identifying potential roadblocks and addressing them in a timely manner, which helped to keep our projects on track."
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Cost
5.0Value / within estimates
"While Shakil's rates were competitive, we felt that there were some areas where we could have received more value for our investment. Specifically, we would have liked more detailed reporting and analysis of our campaigns."
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Willing to Refer
5.0NPS
