SEO Inc.

BACKGROUND

Please describe your company and position.

I am the President of ITP, L.P.

Describe what your company does in a single sentence.

Application development for the direct store distribution market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Inc. to accomplish?

• Search Engine Optimization

SOLUTION

How did you find SEO Inc.?

• Online Search
• Referral

Why did you select SEO Inc. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SEO Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Inc took a comprehensive approach to address our needs. They began with an in-depth audit of our website, identifying technical issues, gaps in content, and opportunities for optimization. They revamped our website's structure, ensuring it was mobile-friendly and faster to load. They also implemented a robust content strategy, creating high-quality blog posts, case studies, and landing pages tailored to our target audience. On the technical side, they optimized meta tags, headers, and internal linking structures. Additionally, they built high-quality backlinks from authoritative sites in the software and technology space. They also provided monthly performance reports and held regular check-ins to discuss progress and adjust strategies as needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes were astounding. We observed a notable rise in organic traffic within a few months, as more users stayed on our site longer and interacted with our content. For a number of competitive terms, we began to show up on the first page of search results, and our rankings for targeted keywords slowly improved. As a result, we received more queries from prospective customers, many of whom said they found us using search engines. Our website's overall user experience also improved, as clients and prospects praised its educational content and simplicity of navigation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management of SEO Inc. was outstanding. They were prompt in discussing any updates or any delays, and they delivered the things on schedule. Whether it was responding to inquiries, resolving issues, or modifying the plan in response to our suggestions, their staff was very attentive to our needs. Additionally, they gave us precise deadlines and benchmarks, which made it simple for us to monitor our progress.

What was your primary form of communication with SEO Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about SEO Inc was their ability to combine technical expertise with a deep understanding of our industry. They didn’t just apply generic SEO tactics; they took the time to learn about our business, our clients, and the unique challenges we faced. Their creativity in crafting content that resonated with our audience was also noteworthy.

Are there any areas for improvement or something SEO Inc. could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Foresee Medical

Describe what your company does in a single sentence.

Risk Adjustment Software for Medicare Advantage. I'm the Marketing Director managing all marketing efforts. SEO is a big part of driving leads to sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Inc. to accomplish?

• We had previously experimented with digital marketing efforts but struggled with inconsistent traffic, suboptimal conversion rates, and ad campaigns that didn’t deliver the expected ROI. Our goal was to establish a strong foundation for sustainable organic growth while optimizing our paid advertising efforts for immediate impact.
• Search Engine Optimization (SEO): We needed a long-term strategy to improve our organic search presence, ensuring that ForeSee Medical would rank prominently for critical industry-specific keywords.
• Pay-Per-Click (PPC) Advertising: We wanted to maximize our ad spend efficiency by reaching the right audience with targeted messaging that would drive high-quality leads.

SOLUTION

How did you find SEO Inc.?

• Online Search
• Referral

Why did you select SEO Inc. over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from SEO Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Inc approached our challenges with a well-thought-out strategy that encompassed both organic and paid search optimization. Their work included:

• Comprehensive SEO Audit & Strategy Development: They conducted a deep analysis of our website, identifying technical SEO issues, gaps in content, and areas where we could improve our keyword targeting. They then laid out a structured plan to enhance our site’s authority and search rankings.
• On-Page & Technical SEO Optimization: SEO Inc optimized our metadata, improved our URL structures, and enhanced internal linking to ensure better site crawlability. They also addressed page speed issues and ensured our site was fully mobile-optimized, which was critical given that many healthcare professionals access our platform via mobile devices.
• Content Strategy & Development: Recognizing that our audience needed highly specialized information, SEO Inc worked with us to create in-depth content that resonated with our target market. This included blog posts, whitepapers, and landing pages that not only improved SEO rankings but also positioned us as a thought leader in the risk adjustment space.
• Link Building & Authority Growth: SEO Inc secured high-quality backlinks from reputable healthcare and technology sites, boosting our domain authority and strengthening our credibility within the industry.
• PPC Campaign Overhaul: They restructured our PPC campaigns to improve targeting, refine ad copy, and optimize bidding strategies. They implemented A/B testing to analyze different messaging approaches, ensuring that our ads were not only reaching the right people but also converting at a higher rate.
• Data-Driven Adjustments & Continuous Monitoring: SEO Inc didn’t just implement changes and walk away—they continuously monitored performance metrics and made data-backed adjustments to improve campaign effectiveness over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with SEO Inc, we’ve seen significant improvements across both our organic and paid search efforts. Our website now ranks for key industry terms that previously seemed out of reach, and we’ve experienced a notable increase in highly relevant traffic. The enhanced site structure and speed improvements have also contributed to lower bounce rates and higher engagement.

On the PPC side, our campaigns have become far more efficient. With SEO Inc’s strategic targeting and optimized ad creatives, we’ve seen an increase in qualified leads, and our cost per acquisition has decreased. More importantly, the leads we’re generating are highly relevant—healthcare professionals who are genuinely interested in our solutions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Whenever we had questions or wanted to explore new opportunities, their team was highly responsive and proactive. Whether it was a quick email response or a scheduled strategy call, we always felt like a priority. When an unexpected technical issue arose with our website’s indexing, SEO Inc immediately jumped in to diagnose the problem and worked with our developers to resolve it within 24 hours—something we greatly appreciated.

What was your primary form of communication with SEO Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their data-driven approach was another standout feature. Every recommendation they made was backed by research and analytics, which gave us confidence in their strategies. Additionally, their ability to integrate both SEO and PPC seamlessly ensured that our organic and paid efforts complemented each other rather than competing for the same audience.

Are there any areas for improvement or something SEO Inc. could have done differently?

Their team wa knowledgeable, responsive, and genuinely invested in our success. The results speak for themselves, and we look forward to continuing our partnership as we further expand our online footprint.

BACKGROUND

Please describe your company and position.

I am the Owner of SEO AGENCY APUS

Describe what your company does in a single sentence.

Digital Marketing Agency APUS SIA

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Inc. to accomplish?
We collaborated with SEO Inc. to improve the search engine rankings of an accounting SaaS project using advanced SEO techniques. Their objective was to increase organic traffic and get more quality prospects via a complete inbound marketing strategy.

SOLUTION

How did you find SEO Inc.?

Referral

Why did you select SEO Inc. over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from SEO Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Inc's team implemented a comprehensive SEO plan, which included a complete website assessment, competition analysis, and keyword research. They improved on-page SEO, created a compelling content strategy, and ran focused PPC ads. 

The important deliverables were a clear SEO action plan for the next several months, performance reports, and continual tweaks to increase ranks and conversion rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After applying SEO Inc’s SEO tactics, the website had a 40 percent rise in organic traffic, with a noteworthy boost in keyword ranks. 

PPC ads helped cut the CPA by 30%, indicating demonstrable effectiveness and ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO Inc.'s project management was excellent. They constantly fulfilled deadlines, provided timely updates, and were extremely attentive to our requests. Their approach was collaborative, and they responded rapidly to any adjustments or new requests.

What was your primary form of communication with SEO Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SEO Inc's extensive SEO knowledge and personalized approach stand out. They did not use a one-size-fits-all approach, but rather developed a strategy that was tailored to the project's individual requirements. The client was ecstatic about the outcome.

Are there any areas for improvement or something SEO Inc. could have done differently?

Our experience was overwhelmingly pleasant. If anything, more thorough insights during frequent updates would be beneficial, but their overall job was superb.

BACKGROUND

Please describe your company and your position there.

I operate a professional consulting company that relies heavily on SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Inc., and what were your goals?

We hired SEO Inc. to do our SEO. Our goal was to increase traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected them largely because of the "awards" they claim to have won, and on the sales pitch from the company's CEO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They were tasked to improve the on-page and off-page SEO of one of my websites.

How many people from the vendor's team worked with you, and what were their positions?

3 worked on this, as far as I know. The CEO did the pitch, and then disappeared after I paid and wouldn't respond to any email or call. The project lead had calls each week and tried to make it look like they were actually working, and that their strategies were working. And the developer, who barely changed a thing.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with SEO Inc. continued its downward trajectory. While they changed us $4,000 per month, they didn't make the most basic changes, and they suggested changes that would work to hurt SEO. It is as if they are working for our competition. I've since hired a team out of India, and my core vitals score and overall ranking has improved incredibly. SEO Inc. didn't even advise to change the H1 tag, which had none of my keywords in it.

And, they suggested to actually take down my best performing page, because it had no conversions -- claiming that it could be hurting ranking for other pages, which is false, as I've since learned from many sources.

Describe their project management style, including communication tools and timeliness.

The CEO will be very communicative until you are signed into their contract and make the first deposit. He literally did not answer any email for 4 months. I sent only a few professional emails about his team's performance, and none were returned. He only responded when I attempted a charge back on the services. Due to the contract stating no refund will be given, and due to the fact that I unintelligently used a Visa Debit card instead of a credit card, I didn't get the refund. I spent $20,000 and all that resulted was damage to my SEO.

What did you find most impressive or unique about this company?

Their CEO's sales pitch. He is an incredible con man.

Are there any areas for improvement or something they could have done differently?

They need to learn how to do SEO and to communicate with clients. They get you on a contract that you can't get out of. Their only goal is to get that $4,000 per month for 4 months and then pretend they are doing work by having weekly meetings where they make false claims, while not doing any work between those meetings.