Could you share any statistics or metrics from this engagement?
We've gone through keyword lists that we've provided to SEO Inc. based on the large vendors and brands that are featured on our site. We wanted to supply a top 20 list, which turned into a top 40 and then a top 300 keyword list. SEO Inc. goes through each one, digging deep into the copy from our pages and makes the necessary changes. They also look at the code from our site and make changes there. This is done even twice a day at some points. Precise records of what SEO Inc. has sent us and what we're going to do in the future are kept.
Whenever we have a question, they take our phone calls. We've never had a problem with contacting SEO Inc. They go above and beyond and give us more than what we ask for. Many times, this may include things that are not SEO-related.
They have many developers in-house, as well as a couple of social media experts, who help us with Facebook, Twitter, Snapchat, Pinterest, and a few other social platforms. We're getting insight into how we can turn these customers into conversions as well.
How did SEO Inc. perform from a project management standpoint?
From the day of signing our contract, SEO Inc. put together a team and put us in contact with them. We had a great kickoff meeting during which we came to know everybody and saw how they worked. From there, each individual was delegated a specific task by SEO Inc. within very reasonable time.
They got in touch with us within days and implemented changes code elements, copy, and so on. We were given regular keyword updates and were kept in touch with regard to all other SEO-related items.
Once a month, we will sit down with their team, going through a large dashboard that includes all of our SEO traffic, our sessions, top visited pages, the amount of new users, revenue increases, average order values, bounce rates, and so on. They've shown us that the traffic we receive consists of real customers, not just people who disappear right away.
What distinguishes SEO Inc. from other providers?
They're not a typical robot client company. We've dealt with many vendors, and one of the things that distinguish SEO Inc. from others is the fact that they don't simply read answers out of a book. Instead of telling us what the rest of the world is telling us, SEO Inc. is digging out an actual clientele base. Before choosing SEO Inc., we interviewed a handful of other agencies, for more or less money than what we pay here. SEO Inc. stood out, and we could tell off the bat that they knew what they were doing. They had great ideas for us, learned our industry, and didn't assume that we'd be the same as any other business. We don't have the same clientele as the typical e-commerce retail company.
Is there anything SEO Inc. could have improved or done differently?
From my point of view, SEO Inc. has always been above and beyond expectations, especially compared to other past companies, who were either falling behind or weren't on the same page with us. Even though it's been a long time since then, I remember that the original relationship we've had with them was the same. The second venture we've had has definitely been more profitable, and we've grown as a company. We can now provide more in-house marketing services ourselves in terms of code changes and copy. This had a good bit to do with the good relationship we've had with SEO Inc.