SEO - Agency of the Year Finalist - Landy Awards

SEO Inc is the SEO Agency of the Year finalist voted by Search Engine Land and a multi award winning innovative Internet Marketing company located in San Diego CA.  SEO Inc has more than 20 years of SEO / PPC specific experience in the digital marketing field. We believe in developing digital marketing campaigns that are built on a foundation of SEO Inc's proven methodology that get our clients results.

Our seo services fills in every piece of the ever changing and complex SEO puzzle, get SEO Optimization that gains marketing traction quickly and establishes your brand in your industry. Our SEO company can get your campaign off the ground, with a long-term proven custom SEO strategy.

At SEO Inc, we are relentless and fanatical about getting our clients results.

 
$1,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1997
Show all +
Carlsbad, CA
headquarters
  • SEO Inc.
    5841 Edison Place, Suite 140
    Carlsbad, CA 92008
    United States

Portfolio

Key clients: 

PGE
20th Century Fox
Tacori
Teleflora
Vegas.com
Entrepreneur.com
Fredericks of Hollywood
1-800 Dentist
1-800 Flowers
Teleflowers
Jacuzzi
Beaches & Sandals Resorts
Marriott
SC Johnson
McAffee
G4 TV
Anthem Blue Cross
LPL Financial
Aqualung
Burts Bees
The Grocery Game
Lifesource Water
Bike Bandit
Mulloys Fine Jewelry

Reviews

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SEO for Reusable Bag Company

"Their professional, friendly, and knowledgeable staff is their greatest asset."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2017 - Aug. 2018
Project summary: 

SEO Inc. provides SEO services including website content, quality backlinks, and blog posts.

The Reviewer
 
1-10 Employees
 
Huntington Beach, CA
CEO, BagzDepot
 
Verified
The Review
Feedback summary: 

Search rankings and website traffic have improved dramatically since SEO Inc. was first engaged. Expertise and responsiveness are hallmarks of their work. The team’s quality deliverables set them up for a renewal of the engagement.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of BagzDepot. We specialize in printing business logos and artwork on reusable bags.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Inc.?

We hired SEO Inc. to improve our online presence on search engines. In the promotional item industry, there is high competition on keyword rankings.

What were your goals for this project?

Our overall goal was to generate more online traffic and increase customers. In order to do that, we needed to rank higher on search engines with our niche keywords.

SOLUTION

How did you select this vendor?

We’d been searching for a vendor for a long time when we came across SEO Inc. on LinkedIn. After reviewing their online presence, we scheduled a call. They were very professional and understood our goals and needs. Their friendliness was another key reason we selected them for our SEO needs.

Describe the project in detail.

We started with a discovery call. This helped us communicate and get on the same page about the company and our niche. They performed a site audit and then came up with a strategic plan. They now provide content, blogs, and backlinks for our website each month. They also produce monthly reports that show a snapshot of the project at that moment.

What was the team composition?

We were assigned a project manager. We’re also in contact with the CEO at times to make critical changes or updates on the project.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve seen a huge improvement in keyword ranking since the engagement began. Before we started with SEO Inc., we weren’t showing up on page one—or even pages two or three—for any of our key terms. Now we appear on page one for most of our keywords, and at the top of page one for several of our top converting keywords. We’ve also seen a significant increase in our web traffic. We’re very happy.

How did the SEO Inc. perform from a project management standpoint?

They’re very responsive via email or phone. They’re always quick to answer all of our questions. The project manager is very helpful. They always ask for our approval before making any changes to our site. Their team is great to work with, and it’s really nice to be able to get a second opinion from their CEO. We’re happy to extend our contract with SEO Inc.

What impresses you about the SEO Inc.?

They invest the time to come up with new topics and ideas about our industry. We’re very happy with the results they’ve delivered to date. Their professional, friendly, and knowledgeable staff is their greatest asset.

5.0
Overall Score They're a great company to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Great
  • 5.0 Cost
    Value / within estimates
    Great
  • 5.0 Quality
    Service & deliverables
    Great
  • 5.0 NPS
    Willing to refer
    I will definitely refer them to others.

SEO & PPC Campaigns for Business Center Media Company

“With their knowledge, they’re always able to deliver what they promise.”

Quality: 
3.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2003 - Ongoing
Project summary: 

As a long-term partner, SEO Inc. works to maximize visibility with strategies to improve rankings and build links that drive website views. The team manages their efforts on Google AdWords and Google Analytics.

The Reviewer
 
11-50 Employees
 
Newport Beach, California
Toshi Maeda
COO, Alliance Business Centers
 
Verified
The Review
Feedback summary: 

In this year so far, growth rates have measured at a consistent 15–20%. SEO Inc.’s transparent approach to customer service and consistent communication assure that all team members are up-to-date. Also, the team proactively researches advances in the industry to incorporate in projects.

BACKGROUND

Introduce your business and what you do there.

I am the COO at Allwork.Space. We are an online news website that publishes a variety of coverage relating to business centers, virtual offices, co-working, and incubators.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Inc.?

We wanted to increase visibility for all of the information we publish and for our organization as a whole.

SOLUTION

What was the scope of their involvement?

SEO Inc. mainly works on improving our search rankings, increasing website views, and implementing link building strategies. Their main focus is SEO services, but they also provide small-scale PPC work. They monitor the campaigns using Google Analytics and Google AdWords.

What is the team composition?

I primarily work with the owner of SEO Inc.

How did you come to work with SEO Inc.?

We worked with SEO Inc. in the past on a different project with one of our other companies, Alliance Business Centers. We had a very positive experience and received favorable results, so we decided to work with them again.

What is the status of this engagement?

We started working together in 2003 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve experienced a consistent growth rate of 15–20% since the beginning of this year. We’d like to be higher, but SEO Inc. is very honest with us in explaining the timeline we should expect. We have confidence in their team and we rely on them to let us know the best directions and strategies for our company.

How did SEO Inc. perform from a project management standpoint?

We mainly communicate via emails and phone calls and sometimes, they personally meet with the CEO at our company. Whenever we have a question or request a status update regarding the project, they are very prompt to respond.

What did you find most impressive about them?

They keep themselves current with emerging information in the SEO industry. With their knowledge, they’re always able to deliver what they promise. The SEO Inc. team is very dependable, there haven’t been any surprises and they always stay within our budget. I am really happy with our partnership.

Any advice for potential customers?

I recommend clients be specific about their SEO goals and the team can tell you the best approach to get you there.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 3.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & PCC Campaigns for Executive Office Host Company

“They’re incredibly skilled at leveraging Google to improve our ranking.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2016 - Ongoing
Project summary: 

SEO Inc. manages PPC and SEO, conducting regular site audits to optimize the keywords and paid campaigns. They use Google Ads and Analytics to direct their strategy and increase the site’s web ranking.

The Reviewer
 
1-10 Employees
 
Henderson, Nevada
Chris Steele
Managing Member, St Rose Executive Suites and Virtual Offices
 
Verified
The Review
Feedback summary: 

Both leads and page ranking have increased because of SEO Inc.’s work. They manage the project well, keeping track of the schedule and holding meetings to keep everyone on the same page. They’re experts in the field and a great partner.

BACKGROUND

Introduce your business and what you do there.

I’m the managing member and founder of St. Rose Executive Suites and Virtual Offices. We provide business suites, individual offices, shared office space, and virtual office meeting rooms to clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Inc.?

Most of our new traffic leads come through the internet, so we needed help improving our website ranking and SEO.

SOLUTION

What was the scope of their involvement?

SEO Inc. conducted a site audit to determine where the site was at, how it ranked, and where it stood with certain keyword terms. They then made suggestions for how to improve the site, which we implemented. SEO Inc. provides regular site reviews to keep us updated and on track. They use Google Ads and Google Analytics to create their strategy and inform our paid campaigns.

What is the team composition?

We mainly interface with a senior SEO analyst.

How did you come to work with SEO Inc.?

A colleague referred them.

How much have you invested with them?

We’ve spent about $25,000.

What is the status of this engagement?

We’ve worked together since January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our leads have definitely improved, and our page ranking has increased by about 25%–30% since hiring them.

How did SEO Inc. perform from a project management standpoint?

They’re efficient and always keep us up to date on the project. They let us know what they need, and we have regularly-scheduled meetings to all stay on the same page. We mainly communicate via email but also use phone.

What did you find most impressive about them?

They’re incredibly skilled at leveraging Google to improve our ranking. We haven’t had any issues with them.

Do you have any advice for future clients of theirs?

Ask a lot of questions because they have great information and insight that will help you accomplish your goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re really good at meeting deadlines.
  • 4.5 Cost
    Value / within estimates
    They’re expensive, but they provide great value.
  • 5.0 Quality
    Service & deliverables
    They're always high quality.
  • 5.0 NPS
    Willing to refer
    I've already referred them.

Long-term SEO Partnership with Office Company

“The quality of service received and the thoughtful approach to the technology are absolutely excellent.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Jul. 2000 – Ongoing
Project summary: 

SEO Inc. re-engineered the database and made it searchable. They manage search engine marketing, PPC accounts, SEO, link management, and developments with other companies. They also offer support by consulting.

The Reviewer
 
51-200 Employees
 
Newport Beach, California
Frank Cottle
Founder, Alliance Business Centers Network
 
Verified
The Review
Feedback summary: 

SEO Inc. catapulted multiple websites to the number one ranking, surpassing larger competitors’ sites. As an industry leader for decades, they continue to dominate the field with their continuous quest for knowledge. They offer effective and creative work and an incredibly strong ROI.

BACKGROUND

Introduce your business and what you do there.

I’m the founder, CEO, and chairman of the Alliance Business Centers Network. We own a variety of technology and office management companies globally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Inc.?

Back when the internet was starting out around the late-90s, we thought it would be a good time for our programming team to engage with an outside consulting resource. We wanted to have preeminent websites in our industry—which we now have—and that would require some outside support.

SOLUTION

What was the scope of their involvement?

One of the major things they did when we first started out was to look at our main website in order to completely re-engineer our database structure. Our data structure contained around 25,000 pages, and they analyzed how Google searches were working at the time. We created pages in real time, based on searches submitted to Google. This gave us a dynamically-searchable database in the early 2000s, an era when nobody else was doing this. It skyrocketed us ahead of our competition, and it had material impact for 4–5 years. This was probably the most technologically intense project they worked on with us.

Otherwise, they worked on everything from paid management of our accounts from a search engine marketing or PPC point of view, to classic SEO and link management and development between ourselves and other companies. They’ve done all varieties of work. They helped us flush out bad links too.

What is the team composition?

We coordinate directly with the two principals of the company. Our relationship is long-term, so they are our account managers. They organize their team requirements to be effective for us.

How did you come to work with SEO Inc.?

We researched the web and other media trying to identify who the leaders were in this industry. We were looking for thought leadership and creativity, as opposed to just mass scale. Secondly, we wanted to work with a local company. Lastly, it came down to chemistry: they’re fun and pleasant to work with, and they were willing to do the research necessary to engage our industry and company. We tried them out on some smaller engagements initially, and we’ve been working with them ever since.

How much have you invested with them?

We spend around $100,000 annually with them. It’s worth it.

What is the status of this engagement?

We started working with SEO Inc. in the late 90s or early 2000s. It’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We own a variety of sites that are the number one ranked pages within their various categories globally across the internet. There’s no better metric than being number one, and we’re within the second and third positions for as many keywords as possible across the spectrum. SEO Inc. has helped us maintain our leadership, even though we have some much larger competitors by coming up with an organic search process that was superior to theirs.

How did SEO Inc. perform from a project management standpoint?

They communicate once or twice per week with our CMO and CTO. I meet with them by phone about once a month, and we meet in-person every 60–90 days. It’s an ongoing relationship.

What did you find most impressive about them?

They always buy lunch, so I don’t have to.

SEO Inc. has stood out through consistency and creativity. They’re always at the leading edge and always focused on learning. We share the philosophy that we always have to be the best students of our own industries in order to succeed, and SEO Inc. is absolutely doing tomorrow’s technology.

The team at SEO Inc. is in touch with what the various search engines are doing, how they’re doing it, and why. They have a lot of contacts and connections inside these search engine companies, which they use to create guidance on what they do for us as a client.

Are there any areas they could improve?

They could buy better lunches.

Seriously, I can’t think of anything. They’re incredibly responsive. It’s as if SEO Inc. was a part of our company, rather than an independent contractor.

5.0
Overall Score The quality of service received and the thoughtful approach to the technology are absolutely excellent.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They set schedules and they stick to them.
  • 5.0 Cost
    Value / within estimates
    We make money off of what they do for us. If we spent $100,000 in 2017, we probably made $500,000 in differential revenue.
  • 5.0 Quality
    Service & deliverables
    We wouldn’t have stuck with them otherwise. We only deal with best-practice providers.
  • 5.0 NPS
    Willing to refer
    I’ve done so over the years, and our friends have had good relationships with SEO Inc. as well.

Site Redevelopments & SEO for Virtual Office Network

“SEO Inc. constantly helps us improve our rankings and customer outreach.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2001 - Ongoing
Project summary: 

SEO Inc. has managed numerous websites for nearly two decades. They updated code to improve search engine functionality and currently do PPC and SEO work. They train digital teams in these areas, too.

The Reviewer
 
51-200 Employees
 
Newport Beach, California
Frank Cottle
Chairman, Alliance Virtual Offices
 
Verified
The Review
Feedback summary: 

SEO Inc. is an incredibly successful and effective digital agency. Their work is high-quality and cutting edge, making them experts in the field. The partnership has lasted so long because they offer great value and accomplish exactly what’s asked.

BACKGROUND

Introduce your business and what you do there.

I’m the chairman of Alliance Virtual Offices, a company that develops and manages business and coworking centers around the world. We have about 720 locations operating in 54 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Inc.?

We’ve been a digitally-driven company since the internet began. We needed a partner that would be able to grow our business online.

SOLUTION

What was the scope of their involvement?

For their largest project, SEO Inc. looked at our code and rewrote it to make our search engine faster and more user-friendly. Now, as someone types, our engine can reconfigure to present suggested words in real time.

Today, they help with new algorithmic changes on Google and PPC campaign work. We have both an in-house and external digital agency, and SEO Inc. coaches them in those areas. We manage about 20 different sites, and SEO Inc. has worked on both internal operations and marketing sites.

What is the team composition?

We typically deal directly with the company’s principals.

How did you come to work with SEO Inc.?

We had a series of unsuccessful digital agency partners until we found SEO Inc.

How much have you invested with them?

We spend around $10,000–$20,000 a month.

What is the status of this engagement?

We’ve been working with them since 2001.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been a leading company on Google since we first started. SEO Inc. constantly helps us improve our rankings and customer outreach. They quickly pick up new keywords and expand our presence in geographical marketplaces. At one point, we tried to do the work by ourselves, but SEO is much better at it.

How did SEO Inc. perform from a project management standpoint?

They’re proactive and always willing to take on new assignments. They’re responsive and use a project management tool to track progress.

What did you find most impressive about them?

They’re SEO experts who are easy to work with and get things done. They understand the nuances of SEO and SEM and haven’t ever lost their edge.

Are there any areas they could improve?

No, they treat their clients well and do good work.

Do you have any advice for future clients of theirs?

Give them good direction and set expectations. Make sure your internal team coordinates with them to maximize the partnership.

5.0
Overall Score They're excellent. They go out of their way to build a good partnership.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’ve had no problems.
  • 5.0 Cost
    Value / within estimates
    They've been an excellent value.
  • 5.0 Quality
    Service & deliverables
    We have high standards, and they meet our demands.
  • 5.0 NPS
    Willing to refer
    I'd wholeheartedly recommend them.

Abandoned SEO & Social Media Marketing Engagement

"I wouldn’t recommend them for anything."

Quality: 
0.5
Schedule: 
0.5
Cost: 
0.5
Willing to refer: 
0.5
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Feb. 2017
Project summary: 

SEO Inc. did site optimization and keyword marketing to increase web traffic. The project also required blog content creation, backlinking, social media management, and web development.

The Reviewer
 
11-50 Employees
 
Greenville, South Carolina
Lee Rummage
Partner, Genesis Turf
 
Verified
The Review
Feedback summary: 

Only a few of the intended pages were optimized, while link and content goals were not achieved. Most blog posts were not acceptable quality for publication and required third-party intervention. Project management turnover did not resolve these issues, which resulted in a terminated relationship.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a landscaping company. We do artificial turf for collegiate sports fields, commercial residential playgrounds, and other areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Inc.?

We wanted a full-site optimization and keyword marketing to increase traffic. We also needed content creation and social media management.

SOLUTION

What was the scope of their involvement?

We hired them to do a page-by-page optimization. The written scope called for about five fully-optimized pages each month. SEO Inc. also needed to write and distribute blog posts among other various content as part of a linking program, which included related third-party web posts. The scope further included social media management and development for about five new webpages.

What is the team dynamic?

We usually had one primary point of contact throughout the project. The owner was our first primary contact, but he delegated that role to his son, a senior SEO analyst, in the project’s first month. The senior SEO analyst may have had another resource directly assisting him.

How did you come to work with SEO Inc.?

We considered about five top-tier SEO agencies. SEO Inc. had high rankings on Clutch and met the variety of factors we considered. They had won several industry awards and previously partnered with other turf manufacturing companies. We met part of the team at their offices to evaluate them in person; they made a great first impression.

How much have you invested with them?

We spent about $30,000.

What is the status of this engagement?

We started working with SEO Inc. in November 2017, but later fired them in February 2018.

RESULTS & FEEDBACK

How did the relationship with SEO Inc. evolve?

They apologized for early missteps in the first month, but the problems only compounded in the second month. The senior SEO analyst’s first deliverables only included a handful of optimized – supposedly – webpages. SEO Inc. never requested social media access in the first two months, which we offered for them to execute the scope’s management requirements. In addition, they didn’t produce the requested blog posts or articles.

Despite these omissions, we continued to pay SEO Inc. We received another batch of pages, but still no content and no backlinking. I then called the owner’s cell, who was reluctant to address my immediate concerns. When we spoke later that day, the owner assured me he would oversee blog posts and get the project back on track. He was very persuasive and we wanted to believe they would follow best practices going forward. Despite our misgivings, we wrote a check for month three.

What problem arose and how did they attempt to resolve them?

We received about four blog posts to approve during the first month. However, they were unreadable and lacked coherent sentences; I suspected a non-native English speaker authored them. I contacted the owner and he agreed the quality was unacceptable. We then received one blog post that was marginally acceptable. I was hesitant, but approved it because we urgently needed content.

During this time, the senior SEO analyst didn’t achieve links, added pages, or reoptimized pages. As a result, the owner delegated our project to another team member. That team member apologized and promised to redo everything. However, she didn’t follow through on those promises. At that point, I requested a refund from the owner. He used the poorly constructed blog posts to refuse the refund, claiming they had delivered all work prompts. SEO Inc. did do social media management near the end, but missed nearly four months’ worth of work. In all, they didn’t generate any new links or added pages.

Describe the impact this engagement has had on your business.

We were at fault for not scrutinizing the written contract’s fine print. We overlooked the numerous “outs” SEO Inc. put in place because we only focused on the outlined scope. Consequently, we were out $30,000 and fell behind the competition.

I revisited the quotes and projected ROIs the other five companies provided during our search. Based on their estimates for traffic and overall performance, we fell considerably short. I then hired a freelancer to supplement the work SEO Inc. wasn’t completing. He wrote six blog posts that we published and linked. He also did social media management and Google AdWords. Near the end of the project, the SEO Inc. owner pulled a Google Analytics report and tried to claim credit for all results, including the freelancer’s achievements. However, were able to tie the freelancer’s efforts to the improved traffic results. Due to their poor performance, we entered our business’s biggest season in a worse position than we should have been.

How was project management handled?

We used email and GoToMeeting.

What advice do you have for clients with similar needs to yours?

I wouldn’t recommend them for anything.

0.5
Overall Score
  • 0.5 Scheduling
    ON TIME / DEADLINES
    They didn't adhere to any project deadlines.
  • 0.5 Cost
    Value / within estimates
  • 0.5 Quality
    Service & deliverables
  • 0.5 NPS
    Willing to refer

Company response

This comment was provided by Garry Grant, CEO at SEO Inc, on May 10, 2018

We are extremely sorry that you feel that you did not have a completely satisfactory experience at SEO Inc. SEO Inc. has extensive experience dealing with artificial grass companies, and we have been successful throughout the years within that industry. During the discovery process, we were adamant to make sure this client understood that ranking for artificial grass keywords is very difficult, especially because this website was brand-new. We explained that success would take a minimum of 12-months to accomplish, as we have done this several times and were able to achieve 1st page rankings for 2 similar companies. Many of the SEO objectives were delivered early, with 40/60 optimized pages being delivered before month 3, and more than half of the 12-month contracted deliverables were delivered at that time. In addition, while managing this campaign for a very short time, we increased overall traffic by 558.72% which includes the organic traffic increase of 747.95% from 246 visitors to 2,086, which is an amazing achievement. We were greatly disappointed with your perception of problems you had with our company, as we did our best to rectify your concerns regarding the content, and we did our best to solve your very specific issues, and even offered a free month. We wish you the best of luck.

Search Engine Optimization for Manufacturer

"I think they’re great at what they do."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2013 - Ongoing
Project summary: 

SEO Inc provides ongoing search engine optimization, pay-per-click services, and reputation management to generate leads and strengthen a manufacturing/suppling firm’s online presence. 

The Reviewer
 
11-50 Employees
 
San Diego Metro Area
Founder, Manufacturer/Supplier
 
Verified
The Review
Feedback summary: 

Thanks to SEO Inc’s ability to adapt quickly to changing search engines, the optimized website now converts 5% of traffic. The team’s industry understanding, accurate cost proposals, and collaborative workflow continue to grow sales. 

BACKGROUND

Describe your company and what you do there.

We're a nationwide manufacturer and wholesale supplier. I’m the president/managing member. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Inc?

Our products are a complex sale, so a product specialist needs to work with individuals on a project basis. Our lead generation would then be an inbound lead, so our sales are doing all outbound sales. Lead generation is our primary focus, and online presence is the secondary focus, followed by relationship management (e.g. online reviews, etc.). 

SOLUTION

What was the scope of their involvement?

We've been doing business for quite some time now. They handle a lot of different varieties of projects for me, whether Gary [CEO of SEO Inc] or I have an idea of a new way to start doing some SEO techniques. We also did organic SEO, pay-per-click, and reputation management with the reviews, along with social media. The design, build, and architecture of our website is part of my brainchild, and we handle that internally.

How did you come to work with SEO Inc?

I've known Gary for 15 years. It started when I was interested in the industry as a whole, and his agency was one of the top companies. I've been aware of Gary for a long time and became friends with him.

How much have you invested with SEO Inc?

I've paid Gary anything from upwards of $5,000–$6,000 to under a month, depending on what we’re doing and the time in which we're doing it. We have a paid budget that is larger than that. We're spending quite a bit of money on a monthly basis for advertising online.

What is the status of this engagement?

They have been working with our company for the past 4 or 5 years [starting in 2012 or 2013]. We still work with them. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We’ve had tremendous results from our overall online presence to rankings, especially in trying to deal with the way search engines are changing and the way information is displayed on page 1 on various SERPS [search engine result pages] these days. We've always had what I would call a fluid strategy in order to maintain that online presence, as well as keeping strong keyword rankings and overall sessions and engagement as priorities—not to mention our primary focus, conversions.

Our website typically converts about 5%. According to the laws of mass marketing, you’re always striving to get 2%–3%, so I would say that our website is converting nicely.

How did SEO Inc perform from a project management standpoint?

As far as the team goes, they're able to immerse themselves quickly into the company's product or service in order to deliver the best results. I know that a lot of people who seek out SEO services aren't very knowledgeable in what it is. SEO Inc does a good job of helping people step-by-step through that process versus clients like myself who read SEO blogs on a daily basis.

I know what SEO is, and I help create products and strategies with his management team and with Gary on his own. Hopefully, I also trigger some of his brain because he is really the genius behind a lot of the different types of strategies. SEO Inc is able to work in a lot of different capacities, whether it's collaborative or them telling you how to do it.

What did you find most impressive about SEO Inc?

I think they’re great at what they do. In their industry specifically, it's always fluid and constantly changing. Google specifically is making it more challenging for agencies to do well in organic searches. You're always having to change. You're always having to focus and refocus on ideas for local to national types of online strategies, and I think they do that well.

What tips or recommendations could you share that might increase the likelihood of success with SEO Inc?

The responsibility falls on the client. You really need to understand their business and your customer and be able to educate Gary's staff so they can bring in the right client. If you're not sure who your client or customer is or how they're interested in your product or service, then you're going to attack the wrong market segment and miss the boat. 

5.0
Overall Score I’ll continue doing business with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Our deliverables are always delivered.
  • 5.0 Cost
    Value / within estimates
    They never vary from their proposal. If that's what we agreed on, that's what's done.
  • 5.0 Quality
    Service & deliverables
    I always double-check the work, and rarely do I find any issues or errors with their product.
  • 5.0 NPS
    Willing to refer
    I always recommend them.

Search Engine Optimization for Dentist

"The main things are the results. They've actually improved things, which didn't happen with other companies."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2015 - Ongoing
Project summary: 

A dental practice partnered with SEO Inc. to improve their site's search engine results after seeing little success from previous providers. Together, they researched keywords for a local target market. 

The Reviewer
 
1-10 Employees
 
San Diego, California
Dentist, James Snow DDS
 
Verified
The Review
Feedback summary: 

Rankings have improved. Certain keywords that were previously on the tenth page are now on the first. The price of their services is not insignificant, but SEO Inc. has done a great job of being available, keeping up a weekly correspondence, and providing reports on their work. 

BACKGROUND

Introduce your business and what you do there.

I’m a dentist and the owner of a dental office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Inc.?

I needed to establish an online presence for my dental practice. We have a good reputation, but we weren’t coming up high on searches. I had already worked with other SEO [search engine optimization] companies, but I wasn’t seeing results.

SOLUTION

What was the scope of their involvement?

I meet with them weekly, and we go over pages and keywords. I come up with a topic, they write a draft, and then we edit it together. My target market is the local San Diego area.

How did you come to work with SEO Inc.?

We had gone through a series of SEO providers in the past without much success. The owner of SEO Inc., Gary, is one of my patients. I started talking to him about my frustrations with the prior providers, and he showed me what he has done. It looked good, so I decided to hire his company.

How much have you invested with SEO Inc.?

We pay about $4,000 a month.

What is the status of this engagement?

We started working together in October of 2015, and the collaboration is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We do see higher rankings. We used to be on page ten on some things. Now we’re on page one for certain keywords.

How did SEO Inc. perform from a project management standpoint?

We try to meet every week, and when we don’t, it’s mostly my fault. They go over the reports and show me where things have gone up or down. They’re available whenever I have a question.

What did you find most impressive about SEO Inc.?

The main thing is the results. They’ve actually improved things, which didn’t happen with the other companies. Also, the weekly correspondence is nice.

Are there any areas SEO Inc. could improve?

I wish they didn’t charge so much. All SEO companies want a contract upfront before they prove they can get results. I’d like it if they could guarantee the results and then get rewarded for it.

5.0
Overall Score They’re really good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    When you’re paying $4,000 a month, you like to get some type of return on investment. In our case, that would be more patients coming in. We’ve noticed an increase there, but it’s hard to know whether that’s tied to the SEO work.
  • 5.0 Quality
    Service & deliverables
    Compared to other people I’ve worked with, they’re a five.
  • 5.0 NPS
    Willing to refer
    I already have.

SEO for Dental Practice

"It's been easy to communicate with them and we've grown in our relationship professionally."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2016 - Ongoing
Project summary: 

Having received poor results with a previous provider, a dentist worked with SEO Inc. to improve their organic site traffic. They researched the keywords together for a local target market. 

The Reviewer
 
1-10 Employees
 
Sarasota, Florida
Founder, Dentistry Office
 
Verified
The Review
Feedback summary: 

The click to call has increased by four or five times, and natural traffic has quadrupled. SEO Inc. followed through with their promises and delivered strong results. Their high sense of professionalism is particularly noteworthy.  

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a dentist office that provides general, cosmetic, and implant dentistry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Inc.?

I needed to increase my web page load times as well as improve my natural search appearance. I had worked with other firms in the past, but not specifically for search engine optimization. The company that built my website was supposed to be doing my SEO. After two or three months, I thought something wasn’t right, so I called SEO Inc.

SOLUTION

What was the scope of their involvement?

They came in and cleaned up what the other company had done in link building that was not good Google standard practice. We worked together to come up with the most useful keywords. Our target market is mostly local, but some of my pages are national. I’m not trying to go for national clientele, but I have people from all over the country that call me. They may be doing research for one of their friends or family who is in town, and they ended up choosing me.

We just recently optimized my smile page. I found a slideshow plug-in that would work, and John understood the design process and helped me redesign my photo gallery page. That wasn’t necessarily in the contract, but they were willing to help.

How did you come to work with SEO Inc.?

I went through the web and searched for an SEO expert. SEO Inc. was on the fifth page and their page attracted me. I spoke with the owner, Gary. He was down-to-earth, and I felt comfortable talking with him. We met with John, who is my main contact with them, and we talked about my site. I saw I was going to be working with someone very professional and would be able to legitimately build my website’s SEO strength. They followed through with what they said they were going to do.

How much have you invested with SEO Inc.?

I’ve spent between $10,000 and $50,000 with them over the course of our relationship.

What is the status of this engagement?

I started working with them in May 2016, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

Before I was working with them, I used some of my own tools to keep track of analytics. My natural traffic has quadrupled in the time I’ve been working with SEO Inc. My click to call has gone up four or five times. Some of the increase could be attributed to the maturing of the new website we did last year, but I would attribute a lot of the success to the work that SEO Inc. has done.

How did SEO Inc. perform from a project management standpoint?

I can call John any time and he answers. I think in the past year, I’ve only left a voice mail once. There were times I asked how they did something—because I didn’t want them to be the only ones that knew how to do it—and they showed me how to do it. We communicate by email two to three times a week.

What did you find most impressive about SEO Inc.?

They’re very professional and easy to talk to. They do good work with good results. Anytime I’ve hired other companies, they talk big but I just wanted them to prove themselves. SEO Inc. offered me a way to get out of the relationship if I wasn’t happy, but I didn’t need to take that.

Are there any areas SEO Inc. could improve?

I don’t have any complaints. With SEO, you always want to be number one, but I don’t think that’s realistic to ask for. I would say any SEO company needs to work to get their clients to the top of the page.

5.0
Overall Score It’s been easy to communicate with them and we’ve grown in our relationship professionally.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve met all the criteria. They’re on time to meetings and are available all the time. They’ve always been professional.
  • 5.0 Cost
    Value / within estimates
    They’ve got my click to call up to where I’m seeing patients on the phone that are going to be paying my bills, which end up being SEO Inc.’s bills.
  • 5.0 Quality
    Service & deliverables
    They answer the phone and do the job.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them to a colleague.

Organic SEO for Cigar Retailer

"Instead of telling us what the rest of the world is telling us, SEO Inc. is digging out an actual clientele base."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2015 - Ongoing
Project summary: 

SEO Inc. provides ongoing search engine optimization services to increase organic traffic. They are also implementing efforts to help improve new customer acquisition and customer retention.

The Reviewer
 
11-50 Employees
 
New York City Metro Area
Director of Sales Analytics, Cigar Retailer
 
Verified
The Review
Feedback summary: 

SEO Inc.’s continued commitment to exceeding expectations makes them a trusted and valued partner. The agency’s contributions have vastly improved search rankings. They make an effort to understand the industry, offer valuable insights, and promote transparency with monthly meetings.

BACKGROUND

Please describe your organization.

We are an online cigar store.

What is your position?

I am the senior sales analyst for the company. I am in charge of much of the marketing and of our direct customer contact channels. I crunch numbers, figuring out where sales need to go, and where they are going. This includes analytics information and, specifically for this project, our organic SEO [search engine optimization].

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with SEO Inc.?

We wanted to increase our organic traffic.

SOLUTION

Please describe the scope of their involvement in detail.

SEO Inc.'s focus for us has been to increase our traffic, driving new customers to our site. We don't focus on returning customers as much, given that they already know about us, but rather try to gain as many new people as possible through SEO Inc. To specify, we strive to find worthwhile clients, not just people who will visit the site a few times and never come back. Because of the nature of our business, we don't use pay per click. SEO Inc. provides strictly organic SEO services.

How did you come to work with SEO Inc.?

We started working with SEO Inc. in early 2003, when we were a much smaller company. We've been working with them for 10 years. As the company expanded, we started getting an in-house SEO team, which we found didn't work very well for us. We then moved to another company who promised us everything we could ever want, but ended up hurting us more than they helped. We experienced a steady decline in the course of a couple of years. We eventually reconnected with SEO Inc.

Could you provide a sense of the size of this initiative in financial terms?

The exact figure is confidential. SEO spend is a good chunk of our total marketing budget, although it isn't the largest part of it. SEO Inc. is one of the larger third-party contracts that we maintain.

What is the status of this engagement?

In May 2015, we reconnected with SEO Inc. and continued to work with them ever since. They've done great things for us. SEO Inc. made us aware of the changes that would be made, and we saw noticeable changes in traffic within half of the six to seven months originally estimated. SEO Inc. was way ahead of the promises made to us.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've gone through keyword lists that we've provided to SEO Inc. based on the large vendors and brands that are featured on our site. We wanted to supply a top 20 list, which turned into a top 40 and then a top 300 keyword list. SEO Inc. goes through each one, digging deep into the copy from our pages and makes the necessary changes. They also look at the code from our site and make changes there. This is done even twice a day at some points. Precise records of what SEO Inc. has sent us and what we're going to do in the future are kept.

Whenever we have a question, they take our phone calls. We've never had a problem with contacting SEO Inc. They go above and beyond and give us more than what we ask for. Many times, this may include things that are not SEO-related.

They have many developers in-house, as well as a couple of social media experts, who help us with Facebook, Twitter, Snapchat, Pinterest, and a few other social platforms. We're getting insight into how we can turn these customers into conversions as well.

How did SEO Inc. perform from a project management standpoint?

From the day of signing our contract, SEO Inc. put together a team and put us in contact with them. We had a great kickoff meeting during which we came to know everybody and saw how they worked. From there, each individual was delegated a specific task by SEO Inc. within very reasonable time.

They got in touch with us within days and implemented changes code elements, copy, and so on. We were given regular keyword updates and were kept in touch with regard to all other SEO-related items.

Once a month, we will sit down with their team, going through a large dashboard that includes all of our SEO traffic, our sessions, top visited pages, the amount of new users, revenue increases, average order values, bounce rates, and so on. They've shown us that the traffic we receive consists of real customers, not just people who disappear right away.

What distinguishes SEO Inc. from other providers?

They're not a typical robot client company. We've dealt with many vendors, and one of the things that distinguish SEO Inc. from others is the fact that they don't simply read answers out of a book. Instead of telling us what the rest of the world is telling us, SEO Inc. is digging out an actual clientele base. Before choosing SEO Inc., we interviewed a handful of other agencies, for more or less money than what we pay here. SEO Inc. stood out, and we could tell off the bat that they knew what they were doing. They had great ideas for us, learned our industry, and didn't assume that we'd be the same as any other business. We don't have the same clientele as the typical e-commerce retail company.

Is there anything SEO Inc. could have improved or done differently?

From my point of view, SEO Inc. has always been above and beyond expectations, especially compared to other past companies, who were either falling behind or weren't on the same page with us. Even though it's been a long time since then, I remember that the original relationship we've had with them was the same. The second venture we've had has definitely been more profitable, and we've grown as a company. We can now provide more in-house marketing services ourselves in terms of code changes and copy. This had a good bit to do with the good relationship we've had with SEO Inc.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We track this aspect, so the rating is definitely deserved.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We've recommended them to a couple of companies and continue to do so as often as we can.