SEO Inc.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of HumanResources.Pro

Describe what your company does in a single sentence.

HumanResources.Pro is a community of independent HR consultants who leverage best-in-industry tools

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Inc. to accomplish?

• Pay Per Click

SOLUTION

How did you find SEO Inc.?

• Online Search
• Referral

Why did you select SEO Inc. over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SEO Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Inc provided a comprehensive pay-per-click management solution that went far beyond our expectations. They began with an extensive audit of our existing campaigns, identifying numerous opportunities for improvement in our account structure, keyword selection, ad copy, and landing page experience. Their team then rebuilt our PPC architecture from the ground up, creating highly targeted campaign segments around specific HR service categories such as compliance, recruiting, benefits administration, and HRIS implementation.

The deliverables included custom-crafted ad copy that spoke directly to the pain points of different company sizes and industries, sophisticated audience targeting that leveraged both demographic and behavioral signals, and a complete redesign of our campaign landing pages to improve conversion rates. SEO Inc also implemented advanced tracking solutions to attribute leads throughout our sales funnel, giving us visibility into which keywords and ads were driving not just clicks, but actual consulting engagements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of our partnership with SEO Inc have been transformative for our business. Within the first quarter, we saw our lead volume double while our cost per lead decreased substantially. The quality of leads improved dramatically as well – our consultants reported that PPC-generated prospects were much more likely to convert into paying clients than those from our previous campaigns. By the six-month mark, we had expanded our consultant network to handle the increased demand, adding fifteen new HR professionals to our community.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Whenever we needed to pivot quickly to capitalize on emerging HR compliance trends, their team responded within hours, creating and launching new campaign segments that captured significant market share before our competitors could react.

What was your primary form of communication with SEO Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their approach to bid management. Rather than simply setting and forgetting our campaigns, they implemented a dynamic bidding strategy that adjusted based on historical performance patterns, time of day, device type, and even weather conditions in target markets.

Are there any areas for improvement or something SEO Inc. could have done differently?

SEO Inc has become an invaluable partner in our growth strategy. Their expertise in pay-per-click advertising has not only delivered exceptional ROI but has also provided us with deeper insights into our target market that inform our broader marketing efforts.

BACKGROUND

Please describe your company and position.

I am the CEO of The Nail Hub

Describe what your company does in a single sentence.

We are specialty product distributors in the professional gel nail industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Inc. to accomplish?

• Manage Google Ads
• Increase SEO

SOLUTION

How did you find SEO Inc.?

• Online Search
• Referral

Why did you select SEO Inc. over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEO Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I had the pleasure of working with SEO Inc on my project, and I must say, their expertise in Google Ads made a significant difference in our campaign's success. SEO Inc knowledge and understanding of Google Ads strategies were evident from the very beginning. They took their time to thoroughly analyze our project goals and target audience, ensuring that every aspect of our Google Ads campaign was tailored to maximize results.

SEO Inc approach to SEO was both strategic and meticulous. They conducted thorough keyword research, optimized on-page elements, and implemented effective link-building strategies to boost our project's visibility in search engine results. Their proactive attitude and attention to detail were instrumental in driving organic traffic to our project and improving its overall search engine rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I am thrilled to report a remarkable increase in sales volume, with both organic traffic and paid channels contributing significantly to this growth. our sales volume surged by an impressive 30%, reflecting the effectiveness of our marketing efforts across various channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO Inc demonstrated exceptional project management skills, delivering timely results and promptly addressing my needs. Their proactive approach ensured tasks were completed on time, while their responsiveness to feedback and queries facilitated smooth communication. Their dedication and efficiency greatly contributed to the project's success.

What was your primary form of communication with SEO Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Transparency: The company's upfront approach regarding what may or may not work instilled confidence. They provided realistic expectations, fostering trust and alignment with project goals.
2. Action-Oriented: Their proactive stance ensured swift progress and adaptation. Openness to feedback facilitated agile decision-making and adjustments, enhancing project efficiency.
3. Collaborative Atmosphere: They actively listened to ideas, offering constructive feedback on feasibility. This collaborative dynamic encouraged innovation and ensured that decisions were well-informed and purposeful.

Are there any areas for improvement or something SEO Inc. could have done differently?

No, they charged me less

BACKGROUND

Please describe your company and position.

I am the CEO of Chicago Loop Dentistry

Describe what your company does in a single sentence.

Local general and cosmetic dental practice. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Inc. to accomplish?

• Pay per Click

SOLUTION

How did you find SEO Inc.?

Online Search

Why did you select SEO Inc. over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from SEO Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged SEO Inc to develop and manage our PPC campaigns, and their team took a comprehensive approach to our advertising strategy. They started by conducting in-depth keyword research to identify high-intent search terms that potential patients in our area were using. They then structured our Google Ads campaigns to maximize our budget, ensuring that our ads were targeting individuals searching for general and cosmetic dentistry services. Additionally, they optimized ad copy to be more compelling and relevant, leading to higher engagement and conversion rates. Beyond campaign setup, they continuously monitored performance, adjusting bids and refining targeting to improve results over time. Their work also included landing page optimization, ensuring that potential patients had a seamless experience from clicking an ad to booking an appointment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of SEO Inc’s efforts was evident in multiple ways. We saw a significant increase in appointment requests through our website, and our phone inquiries from new patients grew consistently. The quality of leads improved as well, meaning that the people reaching out were genuinely interested in our services rather than just browsing. The strategic campaign adjustments made by SEO Inc ensured that we maintained a steady flow of new patients while keeping advertising costs efficient.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive and quick to implement changes. Their proactive approach made us confident that our campaigns were always optimized for the best possible results.

What was your primary form of communication with SEO Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about SEO Inc was their deep understanding of both PPC advertising and the unique needs of a medical practice. Unlike other agencies that apply a one-size-fits-all approach, they took the time to understand our business, our patient demographics, and the nuances of marketing in the healthcare industry. Their ability to tailor strategies specifically for a dental practice like ours was truly impressive.

Are there any areas for improvement or something SEO Inc. could have done differently?

They did well.

BACKGROUND

Please describe your company and position.

I am the Chief Medical Officer of Klarisana

Describe what your company does in a single sentence.

Behavioral Health Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Inc. to accomplish?

• SEO
• PPC

SOLUTION

How did you find SEO Inc.?

• Online Search
• Clutch Site

Why did you select SEO Inc. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from SEO Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Inc provided a comprehensive SEO and PPC strategy tailored to the medical industry’s unique challenges. Their scope of work included:

1. Keyword Research & Content Strategy: They conducted in-depth keyword research to identify terms that potential patients were using to search for ketamine therapy. They then helped us craft educational and engaging content that answered common questions and addressed concerns about the treatment.
2. On-Page & Technical SEO Optimization: SEO Inc revamped our website’s structure, improving page speed, mobile responsiveness, and meta descriptions to ensure better rankings and user experience.
3. Local SEO Enhancement: Since our services are location-based, they implemented a strong local SEO strategy, optimizing Google My Business listings, managing citations, and encouraging authentic patient reviews to build trust.
4. PPC Campaign Management: They designed and managed highly targeted pay-per-click (PPC) campaigns to drive qualified traffic. Their team continuously optimized ad copy, landing pages, and bidding strategies to maximize conversions while maintaining compliance with Google’s medical advertising policies.
5. Compliance & Reputation Management: Understanding the regulatory complexities surrounding medical advertising, they ensured all content and ads adhered to industry guidelines while positioning Klarisana as a trustworthy authority.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of SEO Inc’s work was evident early on. Some key results included:

• A significant increase in organic traffic, with more potential patients discovering our services through search engines.
• Higher engagement on our website, with visitors spending more time reading about ketamine therapy and booking consultations.
• Improved conversion rates from our PPC campaigns, as ads were now reaching highly relevant audiences actively searching for solutions to mental health challenges.

One of the most rewarding aspects was seeing increased inquiries from individuals who had previously struggled to find alternative treatment options. Many new patients told us they discovered Klarisana through an article or ad optimized by SEO Inc, reinforcing the effectiveness of their work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO Inc’s project management was exceptional. They maintained:

1. Clear Communication: Their team provided regular reports and analytics breakdowns, helping us understand what was working and what needed adjustments.
2. Responsiveness: Whenever we had concerns or needed modifications—whether refining ad copy or adjusting SEO strategy—they were quick to respond and implement changes.
3. Timely Execution: Every milestone, from content updates to PPC optimizations, was delivered on schedule. Their structured approach kept everything moving forward efficiently.

What was your primary form of communication with SEO Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about SEO Inc. was its deep understanding of digital marketing and the sensitivity of the medical field.

Are there any areas for improvement or something SEO Inc. could have done differently?

Their strategic, patient-centered approach set them apart

BACKGROUND

Please describe your company and position.

I am the Director of NFS

Describe what your company does in a single sentence.

Healthcare practice

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Inc. to accomplish?

• When we first approached SEO Inc, we were facing a significant challenge in reaching our target audience effectively. As a mental health care provider, our mission is to connect with families, children, and adults who need behaviorally based mental health services. However, we were struggling to stand out in a competitive digital landscape. Our primary goals were to increase visibility for our services, drive more qualified leads to our website, and ultimately, grow our client base. We needed a partner who could not only manage our Pay-Per-Click (PPC) campaigns but also understand the nuances of the mental health care industry and the sensitivity required in reaching our audience. SEO Inc came highly recommended, and we were eager to see how they could help us achieve these objectives.

SOLUTION

How did you find SEO Inc.?

• Online Search
• Referral

Why did you select SEO Inc. over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from SEO Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Inc took a comprehensive approach to our PPC campaigns, which immediately stood out to us. They began with an in-depth analysis of our current digital presence, our competitors, and the specific needs of our target audience. Their team conducted thorough keyword research to identify terms that resonated with individuals seeking mental health services, such as "child behavioral therapy near me," "virtual counseling for families," and "adult mental health support."

The scope of work included:

• Campaign Strategy Development: SEO Inc created tailored PPC campaigns for each of our service lines, including in-home therapy, virtual counseling, and school-based services.
• Ad Copy Creation: They crafted empathetic and compelling ad copy that spoke directly to the concerns of our audience, ensuring it was both professional and approachable.
• Landing Page Optimization: SEO Inc worked closely with our web team to design dedicated landing pages that aligned with our ads, improving user experience and conversion rates.
• Geotargeting: They implemented geotargeting to focus on specific regions where we operate, ensuring our ads reached the right people in the right locations.
• Ongoing Monitoring and Adjustments: SEO Inc provided continuous monitoring of campaign performance, making real-time adjustments to bids, keywords, and ad placements to maximize results.

Their deliverables included detailed weekly reports, monthly strategy reviews, and actionable recommendations to refine our campaigns further. They also provided training sessions for our internal team to help us understand the PPC process and how to interpret the data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of SEO Inc’s work were nothing short of transformative. Within the first few months, we saw a significant increase in website traffic, with a noticeable uptick in visits from individuals searching for mental health services. More importantly, the quality of leads improved dramatically. We began receiving more inquiries from families and individuals who were genuinely interested in our services, leading to a higher conversion rate.

One specific scenario that stands out is when we launched a campaign targeting parents seeking behavioral therapy for their children. SEO Inc’s ad copy and landing page optimization resulted in a surge of inquiries, and our team was able to schedule consultations with several new families within weeks. This directly contributed to expanding our client base and fulfilling our mission of providing accessible mental health care.

Another measurable outcome was the reduction in our cost-per-click (CPC) over time. SEO Inc’s strategic adjustments and optimization efforts ensured that we were getting the most out of our budget, allowing us to allocate resources more effectively across other areas of our organization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO Inc’s project management was exceptional. From the very beginning, they established clear timelines and deliverables, and they consistently met or exceeded expectations. Their team was highly organized, using project management tools to keep us informed about the status of our campaigns and upcoming tasks.

What was your primary form of communication with SEO Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about SEO Inc was their deep understanding of our industry and their ability to balance data-driven strategies with empathy. Mental health care is a sensitive field, and SEO Inc approached our campaigns with the care and respect it deserves. They took the time to understand our mission, values, and the unique challenges we face, which was reflected in every aspect of their work.

Another unique aspect was their creativity in crafting ad copy. They managed to convey the essence of our services in a way that was both professional and compassionate, which resonated deeply with our audience. Their ability to combine technical expertise with a human touch truly set them apart.

Are there any areas for improvement or something SEO Inc. could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of SelfmadeEnergy

Describe what your company does in a single sentence.

We solve the problems that keep homeowners from buying solars today.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Inc. to accomplish?

• Our goal was to enhance our online presence, optimize our site for search engines, and ensure that our content reached the right audience at the right time. We needed an expert team to help us rank higher in search results, drive organic traffic, and ultimately, increase conversions. We were struggling with online visibility. Potential customers searching for solar solutions weren’t finding us easily, and our website traffic wasn’t translating into high-quality leads. We realized that without a strong SEO strategy, we were losing opportunities to competitors. That’s when we partnered with SEO Inc.

SOLUTION

How did you find SEO Inc.?

• Online Search
• Clutch Site

Why did you select SEO Inc. over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from SEO Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Inc came in with a structured and highly strategic approach. They started with a deep audit of our website, identifying technical SEO issues that were affecting our rankings. Their team worked closely with us to:

• Optimize our website structure – They improved site speed, enhanced mobile responsiveness, and implemented technical fixes that improved crawlability for search engines.
• Content strategy & keyword optimization – SEO Inc conducted thorough keyword research to identify the most relevant search terms for our industry. They helped us revamp our existing content and create new, high-value resources that addressed common homeowner concerns about solar energy.
• On-page and off-page SEO improvements – From metadata optimization to high-quality link building, they ensured that every aspect of our online presence was aligned with best SEO practices.
• Local SEO implementation – Since our customers are homeowners looking for solar solutions in specific regions, they optimized our Google My Business profile, citation listings, and location-based keywords to strengthen our local search presence.
• Competitor analysis & continuous monitoring – Their team didn’t just make changes and walk away; they actively monitored our performance, analyzed competitor strategies, and adjusted our approach as needed.

Throughout the process, SEO Inc provided detailed reports, explaining what was working, what needed tweaking, and what they were doing next. Their transparency and willingness to educate us along the way made a huge difference.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of SEO Inc’s work was undeniable. Within months, our website began ranking on the first page for multiple high-intent keywords. Our organic traffic saw significant increases, and more importantly, we started receiving a steady flow of qualified leads. The leads coming through our website were now better informed and more likely to convert into actual customers.

We also saw a noticeable improvement in engagement metrics—time spent on our pages increased, bounce rates dropped, and our blog content started gaining traction in search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO Inc was incredibly professional in their project management. They delivered on their promises within the agreed timelines and maintained clear communication throughout. 

What was your primary form of communication with SEO Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

What set SEO Inc apart was their commitment to understanding our industry and tailoring their strategies accordingly. Instead of applying a generic SEO formula, they took the time to grasp the nuances of the renewable energy and semiconductor space. Their data-driven approach combined with their adaptability made us feel like we had a true partner invested in our success.

Additionally, their ability to explain complex SEO concepts in simple terms made the entire experience seamless. They empowered our team with knowledge rather than just executing tasks behind the scenes.

Are there any areas for improvement or something SEO Inc. could have done differently?

Their insights were valuable, and it would be great if they provided more in-depth training sessions or resources to help our internal team stay updated on SEO best practices in the long run.

BACKGROUND

Please describe your company and your position there.

Owner, ASL Reviews. ASL Reviews is a popular review site that features ASL interpretation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Inc.?

SEO services for our review site.

What were your goals for this project?

We wanted to increase our organic traffic and decrease our ad spend over time.

SOLUTION

How did you select this vendor?

SEO Inc was referred to us! Before we moved forward with SEO Inc we vetted a multitude of other SEO companies. Ultimately SEO Inc ticked all the right boxes.

Describe the project in detail.

After performing an audit on our site, SEO Inc clearly spelled out a plan to increase our organic traffic. First up, solving site speed issues and backend SEO. We work closely with a project manager, Gail, who I speak with weekly to review goals, challenges, and success with. In addition to addressing our site speed issues, SEO Inc works closely with us to help us optimize new content, find relevant topics of interest that can help increase traffic, as well as working to secure strong backlinks for our site.

What was the team composition?

I work directly with the project manager, Gail. Every week I have a conference call with her to go over any site issues and address any areas of concern. We also have support from James, who handles the more technical side of the site. We've also had the pleasure of working directly with the CEO, Garry.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with SEO Inc we have seen a steady rise in organic traffic and ranking. In fact, we have earned several #1 ranking positions and featured snippets since beginning our relationship. They have also successfully managed to improve our site speed and provide relevant monthly content for our blog.

How effective was the workflow between your team and theirs?

The team at SEO Inc is incredibly responsive. The weekly call is a great opportunity for current communication but Gail and the team are easily accessible by email should a more pressing matter occur.

What did you find most impressive about this company?

We have been truly impressed with how attentive and fast to respond they are. But most of all, we are impressed with the results! We now have several pages of content ranking on the first page, even a few featured snippets!

Are there any areas for improvement?

To date we have been very pleased with the services provided by SEO Inc.

BACKGROUND

Please describe your company and your position there.

Mattress and pillow manufacturer, wholesaler and direct to consumer sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Inc.?

SEO for website

What were your goals for this project?

Increase organic ranking

SOLUTION

How did you select this vendor?

I used them years ago sucessfully.

Describe the project in detail.

Search Engine Optimization through white hat only techniques.

What was the team composition?

Owner, CTO, Accounting department and assigned rep. have all interacted with our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we are still ongoing and have no final results, our organic rankings have increased, traffic is on the upswing, but even more importantly, they have detoxed the site completely and are working to speed it up, so they are handling things that I did not even hire them for!

How effective was the workflow between your team and theirs?

Extremely effective and they are amazing with their responsiveness and communication with our team. I have actually never in 20 years of working with SEO companies, ever even seen this type of dedication. They are like ravenous dogs going after a bone!

What did you find most impressive about this company?

They are hard-working, knowledgeable, and highly responsive.

Are there any areas for improvement?

Time will tell if they achieve the level of rankings for our website that they are going after, but in the meanwhile, I have no improvement suggestions I can even offer them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a wine membership and retail business called Chamber Wines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Inc?

I’ve been in the industry for over 30 years, and as an online store, I needed to be more visible online. We definitely needed to get more traffic coming to the website.

SOLUTION

What was the scope of their involvement?

They call us every once in a while, to check in to make sure we’re optimizing and using best practices. They often make sure I’m using modern platforms. The web designer then works on my website.

What is the team composition?

Three people are usually on my emails.

How did you come to work with SEO Inc?

I found them at a trade event, and someone recommended them.

How much have you invested with them?

I pay $5,000 per month.

What is the status of this engagement?

We started working together in November 2017 and it’s engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We started shipping wine for demographics we haven’t shipped to before. They were very successful. I would have ended the engagement if I hadn’t seen results. After we first started, they showed me how many people were coming to our site compared to before we started working together, and there was just a huge difference. It has been the best money I’ve spent so far on my business. We have a good relationship.

How did SEO Inc perform from a project management standpoint?

The few times I’ve called them to ask questions, they’ve answered or they’ve gotten back to me within the hour. I know that social media and web traffic are important, but I’m not usually very interested in that, but they had a way of putting it into the context of my business.

What did you find most impressive about them?

They pick up the phone when I call. It bothers me when I work with other companies that prefer email. I prefer to talk to a human being.  

Are there any areas they could improve?

Not that I know of.

Do you have any advice for potential customers?

Give them a six-month deal, and if they don’t deliver, you can move on then. They’re great.

BACKGROUND

Please describe your company and your position there.

I am the President of Skell Inc. Our CEO, Lorenzo Maggiore, invented the Bug-A-Salt and Skell Inc. handles manufacturing, marketing, and distribution for Mr. Maggiore’s creations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Inc.?

Finding an honest agency to help our growing business & brands. Initially we contacted SEO Inc. to help us manage Google and Bing. More recently, we’ve engaged them to assist us with our Social Media efforts.

What were your goals for this project?

Our goals are to improve our online sales through improved organic rankings and improved management of our Google Ad and Bing Marketing efforts.

SOLUTION

How did you select this vendor?

We hired a consultant, a veteran big agency warrior, to vet potential suitors. Based on our corporate culture, SEO Inc. was her top recommendation (and she was right they have been an excellent match for our E-Commerce business).

Describe the project in detail.

For Search Engine Optimization, we were provided with a clear roadmap of steps that would be made to our site so that it was optimized for optimal search engine traffic growth and improved keyword rankings. The initial in-depth research that was done was extensive: site health audit, benchmark report, competitor analysis and keyword research. When SEO Inc. took over management of our Google AdWords and Bing Ad campaigns, we immediately saw our key metrics increase across the board including sales, conversions, and ad-spend cost-effectiveness. We are so impressed with SEO Inc.’s management of our SEO and PPC efforts, we requested that they assist us with managing our Social Media.

What was the team composition?

My SEO Inc. team consists of a Project Manager, PPC Director, and Social Media Director. In addition, should anything arise, we have access to a web developer and an engineer. An added bonus is that the founder Garry Grant and I communicate frequently to discuss strategy and highlight opportunities moving forward.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Organic sessions have increased by 124% since working with SEO Inc. and our organic e-commerce revenue have increased by 63%. In fact, in July we spent 76% less on Google than we did last year and our eCommerce conversion rate increased by 51% and our sales increased by 1%; thus allowing us to explore product expansion and new ways of streamlining our business.

How effective was the workflow between your team and theirs?

Our team at SEO Inc. is extremely professional and engaged with our team. We hold weekly meetings and we communicate regularly via email. SEO Inc. keeps my team updated on tasks performed and media spend/conversions.

What did you find most impressive about this company?

SEO Inc. is very hands-on and professional. Our relationship and the services they provide is personized to fit our needs.

Are there any areas for improvement?

No, I can’t think of any at this point. But I’m comfortable in my relationship with SEO Inc. that I would bring it to their attention and we would discuss it openly.