Sedin Technologies

BACKGROUND

Please describe your company and your position there.

efore reading a review I always try to determine where the person giving the review is qualified to do so. I am including my history relating to having propriety applications created which I believe qualifies me to give Railsfactory a huge positive recommendation. The present company where I work is a motor car repair workshop. They have been in business in the same premises for over 30 years.

My position is office manager and personal assistant to the Director. I have been with the company for 20 years. Prior to this I was a director of a textile manufacturing company for 16 years and prior to that, for 26 years, a director of a chain of retail stores selling home appliances and TVs. In the 1960s it was my task to introduce computerisation of the firm. In those days the system was to engage a computer manufacturer and have them create the application for you.

We needed an application for our debtors only. We had very special and unusual requirements. Our responsibility was to describe our manual systems fully listing the number of line entries per month. The computer manufacturer’s programmers would then analyse this and quote an all in price for the software and hardware. It took over a year complete and debug.

It was during this process that I learned why so many propriety application installations failed. Time pressure was put on the person responsible for introduce the computer system to the firm by both the computer company and your own company management to install the system. The computer manufacturer’s attitude was “we are far enough into the creation where it can be introduced and we will debug it as we get along”.

Our management team “if the programmers are ready to launch why are you holding the installation back?” one had to be very strong to resist both pressures. Ultimately, some months later, when I ran through the whole programme multiple times without a hitch the system it was successfully launched. My next computerisation was in 1982 when I joined a textile manufacturing Company.

Two months prior the previous owner had purchased a computer and program from a computer manufacturer. It too was to function as debtors program only. One had to start the computer with magnetic card each time. The program had many bugs. I contacted the vendor company, they took the computer back and passed a full refund. We brought we our old clackty clack booking machine re-entered all entries which gave me time to reassess what was available.

Times had changed one was not forced to purchase from the computer manufacturers. Programmers where writing programs for specific industries and looking for clients. This time I was looking to buy a ready made standard debtors plus analysis application off the shelf I wrote a detailed analysis of our requirements which I sent out to various programing organisation.

My one major specification was their program had to fulfil all our requirements without modification. If during their demonstration I was told “The program cannot do this feature but we can modify it for you.” The demonstration would come to an immediate end. Many such demonstrations ended this way. Eventually I found such a program with which we had great success. Bear in mind that the computers we were using had a “Huge hard drive capacity of 20 megabytes.

The application which I ultimately chose fully lived up to my expectations. The textile factory was sold in 1988 I decided to move on. In the company wages program we used was a very good program. I had developed a relationship with their support team which was totally telephone based. Knowing that I was now free they asked me to join them to handle the support and onsite education for those customers whose issues they could satisfy over the phone by their support team.

This was a very satisfying job. Without expectation when I left each customer they expressed their grateful thanks. Payments were made on completion of the session. In 1999 this company was sold. I was invited to join a company which sold computer education manuals to training organisations. My task was to create a market within the state government, universities, big business and private training organisations for both offline and online uses.

I did this for five years and left when the company was sold. This too was a very satisfying job. I had at my disposal online education on any IT subject I chose. Here too my function was after sales training and support. This was prior to zoom, Team viewer or the benefits of any online face to face application . In 1999 I joined Gil Auto. Gil at that stage was using a manual system for his operation. I investigated the readymade market and could not find a satisfactory application that could satisfy our requirements.

We engaged a small programming firm to create a standalone a single off line application. This served us well but as the business had grown we needed a new program to enhance our back office productivity. About six years ago we were approached the largest firm of programmers in Australia who specialised in the motor industry.

They gave us an estimate of the cost for the modification of their program to our requirements. This time I really thought that they would be able to do this. A year later they refunded our deposit admitting defeat.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RailsFactory, and what were your goals?

The project for which we engaged Railsfactory was to create a multi user online application to have all the functionality of our existing desktop offline application with many, many more added features in our wish list

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended to Railsfactory by a firm in the jewelry insurance business. Railsfactory had been a service provider for them for some years and still is currently.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We provided Railsfactory with a copy of our offline application, and the current .mdb files and a wish list. Railsfactory were to provide us with a multi user online solution plus the list of all the items on our wish list.

How many people from the vendor's team worked with you, and what were their positions?

All team members, I think about six, were present at every meeting. There was no having to wait for answers because of somebody’s absent. At the end of each meeting the team leader confirmed their notes as to what was to be completed for the next meeting and a date set for that meeting. Their knowledge and usage of the English language was very impressive, at no stage did we need to correct any spelling in the hard coded text.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

There are three areas which benefited from the introduction of the application Workshop about 12% Back office about 15% Sales and marketing a massive 25% Workshop and back office what we anticipated Marketing and sales a delightful surprise

Describe their project management style, including communication tools and timeliness.

We really had no idea of all the possibilities and benefits that the internet and modern programming could offer us. Had Railsfactory just given us what we asked for we would have been satisfied. All the way through the project they brought to our attention benefits that we did not know were possible. These extra enhancements have been greatly appreciated.

On two occasions in the third of fourth sprint we realised that an added feature would be nice to have only to discover that they had provided that as they thought we would need it at some future date. For the difficult requests we made, they in every case, found an efficient answer. In one case we required one particular field to have a circular updating system. Their resulting workaround was very impressive. The information of this feature has enabled us to markedly increase our sales.

What did you find most impressive or unique about this company?

The project was divided into a number of sprints which were to be signed off by us one at a time. At all stages we knew where we were and could see and feel the progress that was being made. We for our part were constantly testing and retesting all achievements looking for glitches and anomalies Previously all programmers we have worked with have been in our time zone.

The customer’s input is vital at all stages of the project. This had resulted in our losing many hours out of our day being dedicated to the previous programmers attempts. Railsfactory being in a different was a distinct advantage as meeting could be held after we closed for a few hours at a time a couple of times a weeks. All team members, I think about six, were present at every meeting.

There was no having to wait for answers because of somebody’s absent. At the end of each meeting the team leader confirmed their notes as to what was to be completed for the next meeting and a date set for that meeting. Their knowledge and usage of the English language was very impressive, at no stage did we need to correct any spelling in the hard coded text.

We signed off the final sprint having tested and trying create errors which we could not find we went live without running the old system in parallel. We have had no glitches from the application. A vital feature! Railsfactory provided us the ability, without any coding knowledge on our part, to add new information to all the dropdown fields. This is an outstanding feature. It has future proofed the application.

It is as up-to-date today as it was on the day we went live. Their after-sales service was exceptional. On two occasions we had a problem with our internet provider. We contacted Railsfactory they in turn contacted our provider on our behalf and we were up and running within a few hours. Once again thank you Railsfactory.

Are there any areas for improvement or something they could have done differently?

Absolutely no issues that i can remember

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Publitas, a SaaS retail marketing technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sedin Technologies?

We needed help increasing our SEO performance.

SOLUTION

What was the scope of their involvement?

Sedin Technologies provides AI-powered SEO content generation for us. The team creates blog posts.

What is the team composition?

We work with 2–5 teammates from Sedin Technologies.

How did you come to work with Sedin Technologies?

We found them through an online search. We chose them because they were a great culture fit, had good value for the cost, and had aligned company values.

What is the status of this engagement?

We started working together in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sedin Technologies has increased our SEO performance. We’ve seen an increase in organic traffic and keyword rankings. For example, we’ve gone from 0 to 930 clicks, and our keyword ranking has increased from an average position of 100 to the top 10.

Moreover, our blog SEO performance has increased +64% (April YoY), +62% (March YoY), and +45% (February YoY).

How did Sedin Technologies perform from a project management standpoint?

Sedin Technologies has a proactive follow-up and process management. We communicate via virtual meetings.

What did you find most impressive about them?

Sedin Technologies’ expertise in SEO and consistency is impressive.

Are there any areas they could improve?

They could have more proactive communication to drive the results.

BACKGROUND

Introduce your business and what you do there.

I’m an IoT solution engineer for UDS Group, an integrated facilities management and business support services company. We work across sectors like aviation, logistics, BPO, catering, and hygiene, delivering scalable solutions to enterprises in India and globally through our network of specialized companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sedin Technologies to accomplish for UDS LTD.?

We hired Sedin Technologies to build the InConn application successfully and efficiently, ensuring it meets our business requirements and supports smooth operational workflows.

SOLUTION

Can you describe the scope of work Sedin Technologies handled for your project?

Sedin Technologies has built the InConn application according to our business requirements. The team has also set up and updated the infrastructure to support the application. In addition, Sedin Technologies has migrated data, ensuring all existing data is safely and accurately moved into the new system.Moreover, Sedin Technologies has re-engineered software to improve performance, stability, and usability. The team has also identified bugs and fixed them throughout the development cycle. Finally, Sedin Technologies has developed new requirements and enhancements based on our operational needs.

What is the team composition?

We work with two teammates from Sedin Technologies.

How did you come to work with Sedin Technologies?

We found Sedin Technologies through a referral. We chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

What is the status of this engagement?

We started working with Sedin Technologies in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen smooth progress and successful delivery of key milestones. The project outcomes have been positive, and the solutions have been implemented effectively, meeting our expectations. For example, we’ve seen a 30% reduction in downtime and a 20% increase in system performance.

How did Sedin Technologies perform from a project management standpoint?

Sedin Technologies’ project management is good, and they deliver work on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’re most impressed with Sedin Technologies’ quick understanding of our requirements, their prompt support, and their ability to deliver solutions efficiently and on time.

Are there any areas they could improve?

Overall, the experience has been good. However, a bit more proactive communication and quicker updates during certain phases would have made the process even smoother.

BACKGROUND

Please describe your company and position.

I am the Owner of Bigfilebox.com

Describe what your company does in a single sentence.

Operates an SAAS application online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sedin Technologies to accomplish?

• Upgrade Ruby and Rails to current versions from old codebase.
• Deliver some functional improvements to the application.

SOLUTION

How did you find Sedin Technologies?

Online Search

Why did you select Sedin Technologies over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned
• Range of services offered

How many teammates from Sedin Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sedin were comissioned to upgrade our codebase from Rails 3.x to current version (8). Deliverables were: Upgrade Rails and Ruby Maintain the application's functionality Deliver performance improvements and stability Assist with some functional enhancements (SSO etc.) 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivered on time and budget
• No/minimal downtime
• Performance improvements
• Enhanced stability

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Sedin team were very diligent in their work and delivered everything within reasonable time frames.

What was your primary form of communication with Sedin Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really care about customer satisfaction.

Are there any areas for improvement or something Sedin Technologies could have done differently?

None

BACKGROUND

Please describe your company and position.

 I am the CEO of a contracting company 

Describe what your company does in a single sentence.

We help Tech teams to scale through technically assessed talent (assessed by our fractional CTO group)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sedin Technologies to accomplish?

Extend a development team with Ruby on Rails engineers for a bespoke client integration

SOLUTION

How did you find Sedin Technologies?

Online Search

Why did you select Sedin Technologies over others?

• Pricing fit our budget
• Great culture fit
• Skilled engineers

How many teammates from Sedin Technologies were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Sedin provided engineering capabilities to us which we have assessed and deployed to our client teams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client has confirmed really strong performance and integration of engineers into the team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Account management support has been strong and always on hand to answer questions and resolve any emerging issues (although there have been none really to date).

What was your primary form of communication with Sedin Technologies?

Virtual Meeting

What did you find most impressive or unique about this company?

Sedin Technologies has a great team.  High quality engineers off the bat.  Nice people to work with.

Are there any areas for improvement or something Sedin Technologies could have done differently?

Nothing that I've identified so far.

BACKGROUND

Please describe your company and position.

I am the VP Finance of Apex Industries Inc.

Describe what your company does in a single sentence.

Manufacturer of custom metal products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sedin Technologies to accomplish?

• To examine company for digitization and AI opportunities

SOLUTION

How did you find Sedin Technologies?

Referral

Why did you select Sedin Technologies over others?

Referred to me

How many teammates from Sedin Technologies were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Examined AR process optimization and automated data transfer between estimating package and manufacturing software to improve efficiency

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Provided a roadmap of AI and big data possibilities for our company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was on time.

Minimal disruption to our daily tasks which was very beneficial to us

What was your primary form of communication with Sedin Technologies?

Virtual Meeting

What did you find most impressive or unique about this company?

They took their time to understand our company and were very professional

Are there any areas for improvement or something Sedin Technologies could have done differently?

None that I can think of

BACKGROUND

Please describe your company and position.

I am the Founder of HedgeLite

Describe what your company does in a single sentence.

Leads Innovation and Transformation for Financial Institutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sedin Technologies to accomplish?

• IT Partner to support our innovation

SOLUTION

How did you find Sedin Technologies?

Online Search

Why did you select Sedin Technologies over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sedin Technologies were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building and maintaining an enterprise-grade digital suite for financial institutions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Overall response time
2. Cost

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sedin is a young organization with tremendous potential. They have shown a strong commitment to delivering on time and have added significant value to our partnership. Their responsiveness to our needs has been commendable, and their collaborative approach enhances the overall experience.

What was your primary form of communication with Sedin Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sedin's interest to explore innovations.

Are there any areas for improvement or something Sedin Technologies could have done differently?

It is best at what it is, Sedin is dynamic organization and they adopt what is needed as they grow.

BACKGROUND

Please describe your company and position.

I am the Founder of an IT company.

Describe what your company does in a single sentence.

asdf

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sedin Technologies to accomplish?

• Engineering & Design

SOLUTION

How did you find Sedin Technologies?

Referral

Why did you select Sedin Technologies over others?

• Great culture fit
• Good value for cost

How many teammates from Sedin Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Tarka Labs (A subsidiary of Sedin Technologies) since the initial days of our startup journey. Tarka Labs, as a team of consultants, engineers, and designers, have helped us in various stages of our growth. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The design team helped us create and design a convincing pitch deck that accurately communicated our vision to investors. We also leveraged Tarka Labs engineer to help our team build the MVP. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apart from the design and engineering services, Tarka Labs marketing consultants were instrumental in strategizing and implementing digital marketing for our startup. 

What was your primary form of communication with Sedin Technologies?

Virtual Meeting

What did you find most impressive or unique about this company?

Overall, they supported us through all stages of our growth. Their rich consulting experience, coupled with their extremely talented team, is an asset for startups at all stages of growth.

Are there any areas for improvement or something Sedin Technologies could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of Digitalization and Technology of Blue Pencil Strategies Private Limited.

Describe what your company does in a single sentence.

We are building a technology platform that increases efficiency, reduces costs, and promotes transparency which can have significant implications for sectors that are dedicated to driving social impact

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sedin Technologies to accomplish?

• Create Traceability for Social Investments
• Optimize SROI

SOLUTION

How did you find Sedin Technologies?

Referral

Why did you select Sedin Technologies over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sedin Technologies were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Build a Data Cleansing and Sanitization engine
• Enabled Data Visualization via Tableau 
• build a AI led Optical Character Recognition (OCR) engine for document digitalization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered a cutting edge outcome, which has led to the competitive advantage of the platform

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've been extremely professional and diligent.

What was your primary form of communication with Sedin Technologies?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Engagement - Senior Leadership to Developers, all members were very engaged and pro-active. It was more of a team extension model rather than a service partnership.

Are there any areas for improvement or something Sedin Technologies could have done differently?

Extremely satisfied, in-fact they were exemplary for other vendor partners.