Searchbloom

BACKGROUND

Please describe your company and your position there.

I am the brand manager for the Nature’s Seed division of the Granite Seed Company. We are located in Lehi, Utah. As a small team I wear many hats and am responsible for all aspects of the brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

We initially hired Searchbloom to rebuild our website years ago. Since then we’ve continued an ongoing relationship which includes website management, troubleshooting, and improvements as well as SEO and PPC services.

What were your goals for this project?

Our pre-Searchboom PPC efforts were not reaching their full potential. There was a communication gap between the agency handling our PPC and Searchbloom's SEO work. By asking Searchbloom to take on our PPC efforts too, we were hoping to streamline the both SEO and PPC and allow them to work together, share data, etc.

SOLUTION

How did you select this vendor?

Our preexisting relationship and the work they were currently doing for us made it a logical choice.

Describe the project in detail.

Our PPC efforts were evaluated by Searchbloom and recommendations were made. New campaigns were created using the latest data gathering tools and the whole process is monitored and adjusted daily.

What was the team composition?

For our SEO needs, our go-to guy is Alex Salsberry. Matt Hickman heads up our PPC efforts, and Jeremy Tew is our tech support. Together they keep us updated weekly and have been a joy to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall ROI has grown greatly since turning over our SEO and PPC to Searchbloom. Our conversion rate, which was under 1% for many years, finally hit 1% and continues to increase.

How effective was the workflow between your team and theirs?

Searchbloom has been excellent at keeping us informed, providing data and reports, and responding to our "emergencies" quickly. They're a fun group of people and I enjoy our weekly phone meetings.

What did you find most impressive about this company?

Unlike other vendors and agencies we've used in the past, I feel like Searchbloom actually provides results and doesn't fudge the data to make themselves look like their providing results. They're skilled and knowledgeable in their areas of expertise.

Are there any areas for improvement?

Sometimes major projects will extend beyond the initial timeframe we were given. Also, there's been a few security breaches to the website under Searchbloom's watch although they were quick to fix it.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Nature's Seed, which markets and sells grass seed, forbs, and shrubs to homeowners and ranchers nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

SearchBloom helped us totally reconfigure our website such that 1) we could provide a unique and superior user experience, both to our own standards as well as relative to our competitors, 2) we would be optimizing our SEO capabilities; and 3) design, develop and and execute on highly focused PPC campaigns that would generate high returns on spend.

What were your goals for this project?

to build a best in class e-commerce presence that would provide the consumer with the best possible user experience, and doing so within a realistic budget.

SOLUTION

How did you select this vendor?

We had used other big name companies before landing on SearchBloom, who we found through a local relationship in the Salt Lake City area. Immediately they proved themselves to be an invaluable partner - high integrity, highly transparent, and metrics driven.

Describe the project in detail.

We reconstructed our website, under their guidance, such ever single aspect of our site (home page, product pages, resource pages, shopping cart, etc) provided the best possible end user experience while being optimized for SEO purposes. It was a bottoms up project that required high intensity and extreme attention to detail.

What was the team composition?

There was the main relationship with the founder of SearchBloom (Cody), who from the start maintained a steady pulse on all key aspects of the project. Our day to day relationships consist of Alex, Payal, and Matt, depending upon our particular focus at a given point in time (PPC, design, content, technical matters, etc).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of our key metrics are substantially improved - search rankings for the most relevant keywords; conversion rate; and return on ad spend. In each of these areas, the level of performance since starting with SearchBloom has been nothing short of outstanding.

How effective was the workflow between your team and theirs?

They are a highly focused and disciplined team. They maintain regularly scheduled meetings with a clear agenda, and they provide minutes post-meeting, which is especially helpful. Their leadership in this area has been excellent, leading to high productivity.

What did you find most impressive about this company?

Their discipline, focus, and metrics driven culture. And, their transparency in all of our dealings.

Are there any areas for improvement?

No. Thus far, the relationship has been a winner.

BACKGROUND

Please describe your company and your position there.

I am an attorney at a local law practice and we specialize in family law including: Annulment Divorce Uncontested Divorce Paternity Child Custody Child Support Restraining Orders – Family, Civil and Elder Abuse Domestic Violence Child Abduction By Parent And Move Away Prenuptial Agreements Name Changes Child Support Modification Spousal Support Modification Grandparent Rights

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

Our law firm does not have a marketing team, so we retained Searchbloom for their Local SEO and Google Ads management services.

What were your goals for this project?

Our primary goal is to generate leads from the web. We wanted to take advantage of our organic rankings as well as Google Ads so that we could have a strong pipeline of potential clients for intake.

SOLUTION

How did you select this vendor?

We wanted to find an agency that practiced what they preached, so we searched Google and came across Searchbloom along with a few other companies that were on the first page. We interviewed about 4 of them, but as soon as I spoke with Jordan, I knew they would be the agency we would select. They were straight to the point and were transparent with the strategies they would employ.

Describe the project in detail.

We started with a kick-off call so we could familiarize them with our company and the types of clients we wanted to attract. They did several rounds of in-depth research, and we agreed on our initial keyword targets. Since then, we have expanded that list into other practice areas because we are doing so well with the initial keywords. They have done a great job of managing every aspect of our website.

They executed many changes to our site to make it more conversion-focused without compromising our rankings. Our SEO & PPC analyst have made many recommendations over the years, and because they have always worked so well, we now trust them to make any changes they recommend because we know they have our best interests at heart.

What was the team composition?

We work directly with our analysts regularly, and I like this because we don't have to work with someone in-between.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the past few years of working with Searchbloom, our firm has grown substantially. We rank #1 and #2 for our primary keywords like "long beach divorce lawyer" among many others. Our Google Ads were helpful in the beginning; however, we no longer need much because we are so busy.

How effective was the workflow between your team and theirs?

Working with their team has been seamless. Searchbloom understands what we need and are quick to carry out even small changes we may need done to our website from time to time. They're also really personable on the phone, and our calls are some of my favorite meetings.

What did you find most impressive about this company?

I appreciate how reliable they are. They don't miss deadlines or meetings, even if I sometimes do. I also really like how educational they are. If I don't understand something, they go to great lengths to explain and help me.

Are there any areas for improvement?

I have no recommendations for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of a heating, cooling, electrical, and solar heat company. We service San Jose, Silicon Valley, and South Bay.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We wanted to generate more leads from the Internet.

SOLUTION

What was the scope of their involvement?

Initially, I was looking to do a paid Google search advertising campaign. Jordan (VP, Searchbloom) showed me that the average cost per click was very high for my industry, so he introduced organic search as an option. He also examined my site’s current rankings, which were good but could definitely be improved. 

From there, I gave them the login information to our WordPress site and they got to work on SEO. The team did keyword research and competitor analysis. In the end, they came up with a list of about 100 keywords for us to target. They handled everything on that front, checking in with me regularly for feedback.

What is the team composition?

Jordan was my first point of contact. After we were onboarded, the project was handed off to Alex (SEO Analyst, Searchbloom) who has been managing the effort since we signed up.

How did you come to work with Searchbloom?

I found them on Clutch after our owner said we needed more leads. Along with a few other local digital marketing agencies, we interviewed them. Following our initial conversations, we got a lot of long proposals from other companies, full of verbiage we didn’t fully understand. However, Searchbloom was transparent from the beginning. After they guided us toward SEO, it was a no-brainer for me. I felt like they really cared about our project.

How much have you invested with them?

We’ve spent just under $25,000 with them on this project. 

What is the status of this engagement?

Our collaboration started in February 2019, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even in the first few months after implementing their work, I noticed our keywords increasing. Since partnering with them, we’ve been receiving 400% more online leads. They even helped us get more phone calls by making our phone number clickable on mobile devices. Now, we're ranking for pretty much all of our keywords. We’re ranked first for several of them. 

How did Searchbloom perform from a project management standpoint?

They’ve run the show. Alex reaches out to me on a bi-weekly basis with either a report or request to chat about progress. We also have standing phone calls, which he’s on top of coordinating. Otherwise, I haven’t needed to bombard them with phone calls, because I trust them and have been impressed with their results.

What did you find most impressive about them?

Their team cares about our success and follows through on their promises. They use all their available resources to hit milestones. 

Are there any areas they could improve?

I don’t think so. They’re pros at digital marketing, so I just let them do their thing.

Do you have any advice for potential customers?

Trust them. They don’t work with new clients unless they know they can generate a good ROI.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Snowy Pines White Labs. We've been raising and training champion English Labradors for over a decade.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We needed a company that we could trust to manage our website and our SEO campaigns.

SOLUTION

What was the scope of their involvement?

Searchbloom started by redesigning our website from top to bottom. They transitioned us from a standard Weebly site to a WordPress platform with multiple pages and features that we didn’t have before. Their SEO work with us is ongoing. They work on content writing and blog management. Additionally, they create phenomenal long-form guides every month.

What is the team composition?

Bryce (SEO Analyst, Searchbloom) is our account manager and point person for SEO services. Payal (Director of Technology, Searchbloom) is our contact for web design and technical aspects.

How did you come to work with Searchbloom?

We researched many different companies, and we interviewed about 10 in total before choosing Searchbloom. We read their reviews on Clutch and thought they’d work well for us. They convinced us of their one-on-one approach. There were other SEO companies that we thought were trying to stockpile clients. Searchbloom seemed committed to using a methodology that was fitted just for us.

How much have you invested with them?

We’ve spent about $25,000.

What is the status of this engagement?

We started working together in January 2019, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They provided a phenomenal website design. We believe we have one of the best websites in the country in our industry. And in addition to seeing more website traffic, our retention time has similarly increased.

How did Searchbloom perform from a project management standpoint?

We have calls and reports with them every other week. We typically communicate using phone calls and emails.

What did you find most impressive about them?

We greatly appreciate the individualized attention they give to our project and our needs. They’re willing to be flexible and modify what they need to so that they can meet our expectations. They haven’t acted like other companies that expect you to fall in line with their methods.

Are there any areas they could improve?

Because they are flexible and willing to alter methods very quickly, sometimes the reporting doesn’t catch up with that for a little while. Their reporting method is good, but I think it’s something that could continue to improve.

Do you have any advice for potential customers?

Don’t enter into a relationship with them with short-term expectations. You’ll see short-term results, but it’s worth it to have a long-term engagement. It will free up time and generate more revenue if you have a long-term approach.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a direct marketing and lead generation company with multiple product lines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We’d hired numerous firms to manage our SEO, but none of them were able to meet our ROI standards. We needed a reliable partner who could reach the goals we wanted to achieve.

SOLUTION

What was the scope of their involvement?

Searchbloom’s main function is to provide SEO services and some on-site conversion rate optimization (CRO). They made structural changes to our site and did keyword research and composition, backlinking, and content writing. We also tasked them with obtaining high domain authority and creating structured snippets. They also did a bit of design work.

What is the team composition?

I've worked with about ten people. They offered an account manager, but I wanted to be able to contact the team members directly.

How did you come to work with Searchbloom?

They ranked high on a national list of the best SEO firms to work with. The list was based on user submissions as opposed to paid spots, so I knew they must be good.

What is the status of this engagement?

We began working together in 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For every highly-searched keyword that we’ve given them, they’ve gotten us within the top two spaces in Google. They not only improve and sustain our keyword rankings, but they also focus on converting that success to sales.

How did Searchbloom perform from a project management standpoint?

They have phone calls every week or two and send emails every other day. However, we’re able to call them whenever we want, and they’re flexible with the amount and type of contact we have. They also provide regular analytics and keyword updates.

What did you find most impressive about them?

They’re able to achieve results. I’ve fired six agencies who couldn’t deliver on what they promised, but Searchbloom isn’t like that. I’ve worked with around 100 agencies in my career, and Searchbloom is the only one that guaranteed and achieved a particular ranking for particular keywords in a particular amount of time. No one else has ever done that.

Are there any areas they could improve?

Whenever a problem arises, I’ve always been able to call the owner and discuss the issue. They listen to our concerns and promptly resolve them, which keeps us satisfied.

Do you have any advice for future clients of theirs?

Provide specific goals and make sure they're clear about what they can and can't accomplish.

BACKGROUND

Please describe your company and your position there.

I am the president of Top Edge, a window tinting shop.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

We hired them for SEO.

What were your goals for this project?

We wanted to be ranked on the first page of search results for numerous keywords. We wanted to see an increase in online exposure, phone calls, and more.

SOLUTION

How did you select this vendor?

After a lot of research and interviews, Searchbloom gave me the most confidence. I also liked that SEO is their specialty, not just an add-on service.

Describe the project in detail.

They took the time to get to know my business and my competitors and what my site was currently producing. They set forth a three-month road map to get us started.

What was the team composition?

My main point of contact was their project manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve seen tremendous improvements in our metrics, ranging from 30% to 700% increases in targeted areas.

How did the Searchbloom perform from a project management standpoint?

They understood my needs and created a plan to accomplish them, and they did it in a timely manner.

What impresses you about the Searchbloom?

I felt they were constantly going above and beyond.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I worked for a consumer products company that wanted to compete in search results against companies like Apple, Samsung, and other big-time retail players. My role was to ensure we ranked and to meet all e-commerce revenue goals for three websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

We needed SEO, PPC and outreach work.

What were your goals for this project?

We mainly wanted to improve our search engine results pages (SERP) rankings and increase the number of new customers at a low cost per acquisition.

SOLUTION

How did you select this vendor?

Searchbloom was already a vendor before I was brought on to the project, so I didn't have the chance to vet out the process. I believe they showed up as the top SEO agency in Utah.

Describe the project in detail.

My role was to be connected and meet with Cody (Founder, Searchbloom) to align our thoughts with what we had to do to grow the business. They would tell us to increase our spend in certain areas as well as identify content opportunities to improve our search rankings. They also helped us lift the penalties we were experiencing on some websites.

One of Searchbloom’s experts handled PPC, and does a great job of providing weekly reports detailing where we are at and where we are trending. The SEO efforts are more strategic in the sense that we decided which keywords we were targeting and how we would attack the big players in the market.

What was the team composition?

I managed the day-to-day operations and our director of e-commerce was also involved to make most decisions. Our team size never changed.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Cody and his team delivered multiple metrics including all general PPC data and allowed us to tap into tools to see our current rankings. They managed a lot for us including Google Tag Manager, and RankRanger, and allowed us to gain insights with products like SEMRush and Ahrefs.

How did the Searchbloom perform from a project management standpoint?

Searchbloom is pretty hands on. They actually wanted to take on more work but we were limited by our internal security requirements. Personally, I would’ve trusted them to get the job done on the technical side of things because they could scale quickly. However, they have a team of developers on hand to help us.

What impresses you about the Searchbloom?

Searchbloom can do it all, all you have to do is ask and they’re on it.

Are there any areas for improvement?

They didn’t have anyone managing programmatic ads, but sometimes, when a company diversifies, they lose quality performance. It was an area that we had to outsource to a different agency, so it all worked out. However, knowing them and their expertise, it would’ve been nice to have an ad expert from their side.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a digital marketing agency. We specialize in Google Ads management, and we offer other digital marketing services, such as SEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

The need was SEO. We wanted a good resource to help out with some of the aspects of our strategy.

SOLUTION

What was the scope of their involvement?

We go to them when we need different posts created, from higher-domain authorities. If we need a really good backlink created, we’ll go to Searchbloom, so that we can get the proper content created on the right websites, and link that back to our client. We deal with SEO on our end, so we track all analytics in-house.

What is the team composition?

I talk to Cody (Founder, Searchbloom), but I’m not sure whom we’re dealing with when it comes to fulfillment.

How did you come to work with Searchbloom?

I’d known their owner for quite a few years, and we remained in contact.

How much have you invested with them?

Our monthly fee depends on the project we're currently working on; the work is as-needed, rather than on a retainer basis. Over the last three years, we’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working with them in July 2015, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They do a great job—we’ve been able to correlate their efforts to results. There are still a lot of assumptions because they don’t do all the SEO work, but only one arm. There’s a combination of several things taking place, so it’s difficult to actually put a metric on a project or account.

However, their work has been very consistent, and their turnaround time is always within their estimates. They’re reliable in terms of the domain authority we’re looking for. Their work is dependable, quick, and high quality.

How did Searchbloom perform from a project management standpoint?

We have a simple process, without too many back-and-forths. We basically let them know our need and they do it. We’ve setup a spreadsheet for all our orders, so we can tie each one to its results. The communication is great, and there are no issues.

What did you find most impressive about them?

The relationship they have with their publishers is impressive, as is their ability to get content on high-ranking websites.

Are there any areas they could improve?

Not from my perspective. The experience we’ve had has been great.

Do you have any advice for future clients of theirs?

I’ve been happy with how everything’s gone, and there haven’t been any real problems. Everybody wants a lower price, but, aside from that, the work they provide is great.