Sasquatch Digital

BACKGROUND

Please describe your company and position.

I am the CEO of StarlinkUA

Describe what your company does in a single sentence.

We are an IT consulting company providing technology advisory, system architecture, and implementation support for mid-sized businesses. Our core focus is helping companies modernize their IT infrastructure, optimize processes, and make informed technical decisions that support business growth. We operate primarily in Ukraine and work with both local and international clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

Pay Per Click

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital handled the full PPC cycle. This included market and competitor research, structuring Google Ads campaigns, keyword strategy, ad copywriting, landing page recommendations, and ongoing optimization. They also set up proper conversion tracking, defined what a “qualified lead” actually means for our business, and regularly adjusted campaigns based on performance data. Reporting was clear and focused on business metrics, not vanity numbers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the first few months, we observed a steady stream of relevant enquiries from Ukrainian companies that matched our target profile. The cost of a qualified lead decreased over time thanks to campaign optimisation, and the quality of leads improved. Most importantly, a number of leads turned into real sales negotiations, confirming the correctness of the targeting and messaging strategy. PPC became a predictable channel for customer acquisition rather than an experiment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and professional. Deadlines were met, and communication was proactive. When priorities changed or we needed to adjust messaging, Sasquatch responded quickly and proposed concrete solutions rather than excuses. They asked the right questions about our business and didn’t blindly follow templates, which saved time and budget.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to think like a business partner, not just a PPC contractor. Sasquatch clearly understands how B2B services are sold and how marketing should support sales. They focus on outcomes and logic, not hype, and are comfortable challenging assumptions if something doesn’t make sense. This level of maturity is rare among performance agencies.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

At times, we would have appreciated even more proactive testing of alternative channels or ad formats earlier in the process. That said, this is a minor point and more about scaling faster rather than fixing mistakes. Overall, the collaboration was efficient and delivered exactly what we expected.

BACKGROUND

Please describe your company and position.

I'm a department head at Madcats Agency

Describe what your company does in a single sentence.

Madcats is an award-winning creative agency specializing in design, branding, advertising campaigns. We work with brands that value strong creative ideas, strategic thinking, and high production quality. Our projects often compete at creative festivals, so we operate in an environment where both creative excellence and clear positioning are critical.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• Pay Per Click
• Social Media Marketing
• Content Marketing

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work varied depending on the phase and objectives, but generally included:

- Marketing Strategy
* Strategic positioning of the agency for different growth stages
* Audience definition with a focus on future clients and partners
* Channel selection and prioritization
* Messaging frameworks aligned with Madcats’ creative tone

- PPC
* Campaign planning and setup for specific initiatives
* Keyword and audience research relevant to creative services
* Ad copy aligned with brand positioning
* Campaign optimization and performance analysis
- Social Media Strategy & Consulting
* Development of SMM strategies rather than day-to-day posting
* Recommendations on content structure and formats
* Сonsulting on increasing engagement and subscriber quality
* Focus on attracting potential clients, not vanity metrics

Sasquatch Digital acted as a strategic and performance partner rather than an execution-only vendor.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Depending on the campaign, the outcomes included:

* Improved engagement rates on social media after implementing strategic changes
* Growth in relevant followers from target industries rather than generic audiences
* More predictable performance of paid campaigns during key periods
* Better alignment between creative messaging and actual client inquiries

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was flexible and reliable, which is especially important in episodic cooperation. Sasquatch Digital quickly adapted to our timelines, delivered strategy and campaign setups on time, and was responsive when priorities shifted.
They worked comfortably within a creative agency environment, respecting both deadlines and the nuances of creative processes.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out is Sasquatch Digital’s ability to work with creative agencies without oversimplifying marketing. This is likely because they are a results-driven agency themselves and clearly understand what high-level agency communication and standards should look like.

Because of this, they consistently delivered high-quality services, and the collaboration felt smooth, efficient, and easy from start to finish.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

Given the seasonal and campaign-based nature of our collaboration, the format has worked well for us and continues to do so. In some cases, deeper long-term experimentation could be valuable, but this is more a matter of the chosen collaboration model than a shortcoming. Overall, Sasquatch Digital consistently delivers exactly what we expect from a strategic performance partner, and we continue to work together when specific needs arise.

BACKGROUND

Please describe your company and position.

I am the Creative Director / Co-Owner of 16X9.AGENCY

Describe what your company does in a single sentence.

16X9.AGENCY -- we help to turn brands into a source of engaging content – counting audience love is easy: subscriptions, likes, leads. 

We are a brandad content creation agency focused on creating high-quality video content for brands, startups, and tech companies. We specialize in strategy-driven video: from concept and scripting to production and post-production. Our main market is the US & Europe, where video content is expected to deliver not only aesthetics, but also measurable marketing impact

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• We partnered with Sasquatch on two interconnected tracks. First, they supported 16x9 directly with PPC campaigns to attract new clients for our video production services.
• Second, Sasquatch worked as a subcontractor for our clients, delivering creative Social Media Services for the US market, using our content strategy and the video assets produced by our team. The key goal was to align performance marketing, creative, and video into a single, coherent system

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For 16x9, Sasquatch was responsible for PPC strategy, campaign setup, ad copy, targeting, conversion tracking, and ongoing optimization. For our clients, their scope included creative social media marketing: adapting our strategy for paid and organic social, writing copy for the US audience, structuring content calendars, launching and optimizing campaigns, and testing different creative hypotheses based on video performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On the PPC side, we received a stable flow of relevant inbound leads for video production services, with clear improvement in lead quality over time. For our clients, social media campaigns showed growth in engagement, reach, and click-through rates, while paid social contributed directly to lead generation and brand awareness in the US market. Importantly, campaigns performed better when Sasquatch had access to performance data and could continuously optimize creatives and messaging

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and reliable. Deadlines were met, deliverables were clearly defined, and communication was transparent. Sasquatch was responsive to feedback and quick to adjust when priorities or client requirements changed. They worked comfortably in a multi-team setup, which is critical when several vendors are involved

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine performance marketing with strong creative thinking. Sasquatch doesn’t treat PPC and Social Media Marketing as mechanical processes — they understand how creative, video, and strategy influence results, especially in a competitive US market. They also respect and effectively work within an existing strategy, which is rare for agencies acting as subcontractors

Are there any areas for improvement or something Sasquatch Digital could have done differently?

Sasquatch proved to be a dependable, high-level partner for both performance and creative execution

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Elcore

Describe what your company does in a single sentence.

Elcore is an international distributor of equipment for creating information systems, consumer electronics, software, cloud services and cybersecurity solutions.

We have been operating since 2006 and help clients make their business more predictable and profitable. With offices in 11 countries in Eastern Europe and Asia, we are dedicated to provide comprehensive technological solutions to meet the evolving needs of our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• Pay Per Click

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital was responsible for two core areas:
1) Marketing Strategy Development: Market and audience analysis, Competitive landscape review, Positioning and messaging framework, Channel strategy and prioritization, Funnel structure and KPI definition.
2) Pay Per Click Execution and Optimization, Campaign structure and launch (Google Ads and related platforms), Keyword research and intent-based segmentation, Ad copy development aligned with compliance constraints, Ongoing bid management, testing, and optimization, Performance reporting with actionable insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the two years of cooperation, we saw steady and measurable improvements, including:
* Increased volume of qualified inbound leads, not just raw traffic
* Improved CPA through ongoing optimization
*Better alignment between marketing spend and actual business results
* Clear visibility into which channels and messages performed best across markets
Most importantly, marketing became a predictable and manageable growth function, rather than a set of disconnected experiments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and reliable. Sasquatch Agency consistently delivered on agreed timelines and communicated proactively. They were responsive to changes in priorities, regulatory considerations, and internal feedback from our side.
We appreciated their ability to explain complex marketing decisions in a clear, business-oriented way, making collaboration efficient even when decisions required quick alignment.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is Sasquatch Digital’s ability to combine strategic thinking with hands-on execution. They don’t operate as a “set-and-forget” PPC vendor - instead, they deeply understand the business context, ask the right questions, and challenge assumptions when needed.
Their experience with complex, non-trivial products made a real difference, especially in a financial and investment-oriented environment.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

As with any long-term partnership, there is always room for refinement, particularly in experimenting with additional channels or formats earlier. However, these were collaborative decisions rather than shortcomings. Overall, the quality of work, transparency, and results consistently met our expectations.

BACKGROUND

Please describe your company and position.

I am the PO of an art creation and selling platform company

Describe what your company does in a single sentence.

Our company is a platform that empowers artists, galleries, and collectors to create, showcase, and sell digital art via customizable storefronts. They focus on providing tools for minting, selling, and managing digital collectibles, with seamless integration for payments in USDC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• Pay Per Click

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Pricing fit our budget

How many teammates from Sasquatch Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit of existing campaigns and PPC strategy tailored to the NFT and digital art niche- Keyword research and audience targeting for collectors and artists- Ad copy and creative recommendations for Google Ads and Meta Ads- Campaign setup, monitoring, and continuous optimization- Reporting with actionable insights and suggestions for scaling campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

- Noticeable increase in platform sign-ups and engagement from artists and collectors
- Improved click-through rates and reduced cost per acquisition
- More consistent traffic to artist storefronts- Better understanding of audience behavior and campaign performance through detailed analytics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was professional and organized. Deadlines were always met, and communication was prompt and clear. They responded flexibly to changes in priorities and proactively suggested optimizations.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sasquatch Digital’s combination of strategic thinking and hands-on execution stood out. They understand niche audiences, like collectors and digital artists, and create campaigns that balance creativity with measurable performance. Their insights and proactive approach were invaluable.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

Their work has been highly effective and professional.

BACKGROUND

Please describe your company and position.

I am the CBDO of Goal

Describe what your company does in a single sentence.

We are a Ukrainian company that helps brands scale on local and international marketplaces. We also run Google Ads and Meta Ads campaigns, work on content and SEO for e-commerce, and provide consulting and training to businesses looking to grow online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• We have been working with Sasquatch Digital since 2022 as our long-term digital marketing partner. The goal was to optimize our online communication and receive strategic guidance for our marketplace activities. Their work included managing our Instagram account and the personal YouTube channel of our co-owner, ensuring consistent and professional social media communication.

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1 Market research and competitor analysis
2 Development of digital marketing strategy
3 Management of Google Ads and Meta Ads campaigns
4 Content strategy and creation for social media
5 Consulting and training to improve our internal digital marketing capabilities
6 Key deliverables included structured plans, content calendars, analytics reports, and clear, actionable recommendations for our team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1 Increased visability and engagement through marketplaces and digital advertising
2 Consistent, high-quality content across Instagram, YouTube, and marketplaces
3 Strengthened internal team knowledge of digital marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was transparent and well-organized. Deadlines were consistently met, and communication was fast and efficient. Sasquatch were responsive to shifting priorities and always proposed practical solutions tailored to our needs.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic thinking and holistic approach stood out. Sasquatch Digital doesn't just execute tasks; they question assumptions, provide reasoned recommendations, and protect the brand from superficial decisions. Their ability to manage content across social media, is exceptional.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

Sometimes they could push clients a little more towards new opportunities, as they often see potential before the client is ready to take action. But this is more a question of how the client approaches change and initiative than a weakness on the part of the agency. Overall, the collaboration was professional, effective, and very valuable.

BACKGROUND

Please describe your company and position.

I am the CEO of a marketing and communications studio

Describe what your company does in a single sentence.

We are a marketing and communications studio focused on strategy, brand development, performance marketing, and campaign activation for businesses that value clarity, structure, and measurable results

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• We needed a reliable partner to run our PPC advertising, as we wanted to scale lead generation for our design and development services while keeping acquisition costs predictable

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital handled end-to-end PPC management: account restructuring, creating new campaigns, writing ad copy, setting up conversion tracking, and continuously optimising bids and audiences. They also prepared monthly performance reports with clear insights and recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This was our first experience running paid advertising campaigns to promote a website, and we didn’t have prior analytics to benchmark conversion rates. Nevertheless, considering the consistently high volume of leads we generated each month, the partnership proved to be highly successful

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was quick, structured, and proactive. All deliverables - from campaign rollouts to reporting - were delivered on time. They reacted to our requests within hours and adjusted campaigns whenever we shared new business priorities

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their analytical depth paired with creative thinking. They don’t just “run ads” - they treat PPC as a business growth tool. Their transparency, attention to detail, and willingness to explain each decision made collaboration very efficient

Are there any areas for improvement or something Sasquatch Digital could have done differently?

We would have found it useful to have a dashboard with real-time visibility into the campaign’s performance. However, this wasn’t critical — the leads collected in Google Sheets with SMS-style notifications were more than sufficient for our workflow. Overall, the collaboration exceeded our expectations

BACKGROUND

Please describe your company and position.

I am the CEO of Redlab agency

Describe what your company does in a single sentence.

We develop high-performance websites and digital products from your designs with perfect code and zero stress.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• Pay Per Click Digital Strategy

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This required deep integration with our engineering teams. The work involved : developing a detailed Digital Strategy, managing Pay Per Click campaigns, and specialized Media Planning & Buying for B2B channels. Key deliverables: refined model for lead attribution, building sophisticated multitouch retargeting funnels, continuous A/B testing landing pages, and the implementation of a fully transparent reporting system that feeds directly into our CRM.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The core success metric was the Return on Marketing Investment which improved by 25 % over the project's second year. We also saw 15 % reduction in the Cost Per Acquisition for our high-value B2B service packages. Importantly, they helped us increase the internal Lead Quality Score by 0.6 points by refining targeting parameters, ensuring we focused only the most relevant prospects. This data--driven approach dramatically enhanced the efficiency of our sales pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was highly disciplined and aligned with Agile methodologies. They structured the work in two-week cycles, which synchronized perfectly with our internal development sprints. All deliverables from campaign structures to Media Planning adjustments, were delivered on time without exception. Communication was swift and accurate, primarily conducted via specialized tools, minimizing friction between the marketing and technical teams.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their most unique quality is their engineering mindset. They approach digital strategy and media planning with a highly mathematical and analytical rigor. They developed a unique predictive model PPC that allowed us to allocate budget based on probabilistic conversion rates, not just historical data. This deep analytical capability distinguishes them from agencies focused merely on creative output. They are a genuinely data driven strategic partner.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

We suggested that earlier in the collaboration, a more extensive knowledge transfer of their proprietary analytics toolset would have accelerated our internal team's proficiency. While we respect intellectual property , greater initial transparency on the data tools would have been beneficial. This a minor observation, as their performance was outstanding

BACKGROUND

Please describe your company and position.

I am a music artist.

Describe what your company does in a single sentence.

I'm a solo artist, songwritter and performer with a long background in the music industry. Extraordinary member of the Polish authors’ society ZAIKS and an artist signed to Global Records music label.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• Pay Per Click

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch handled digital promotion and creative production:
- PPC strategy & campaigns - Google Search, YouTube Ads, and social paid placements targeting promoters, venue bookers and genre fans.
- YouTube channel optimisation - metadata, thumbnails, playlists, end screens and upload cadence to improve discovery and suggested placement.
- Video promotion - paid amplification of selected clips and new releases to drive views and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

YouTube visibility: We saw a clear increase in both organic and paid views for the promoted tracks, and the boosted videos started appearing more often in playlists and recommendations.

Performance bookings: We began receiving more inquiries from promoters and independent agents who specifically referenced songs they had discovered through online videos, which led to multiple qualified negotiations and confirmed live bookings. Each time a new track was released, radio stations regularly reached out to singer asking for a video premiere, a short interview, or a custom jingle.

Creative impact: It’s difficult to accurately assess the impact of social media on the artist’s promotion, so we’ll refrain from commenting on that part.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I don’t have much to compare it to, and I understand my tasks weren’t major “case-study” projects for them, but I was fully satisfied with the work. We communicated with a single point of contact on their side, which made everything straightforward. Delivery was always fast - every question received an immediate response, and much of the work was completed proactively, with a good understanding of the specifics of my business and the broader promoter landscape.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two strengths stood out:

Industry sensibility: They understand the mechanics of the music and live-events business, not just clicks. That commercial awareness helped shape targeting toward promoters and bookers rather than only fans. They also had no trouble finding harder-to-reach audiences such as promoters, producers, and programming directors at radio stations and music channels.

Creative + technical blend: They combined solid ad-ops execution with SM creative in a way that felt strategic rather than gimmicky.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

We don’t have much to compare them to. However, the fact that we started working with the agency back in 2018 and continue to collaborate today speaks volumes. I believe this team truly deserves the positive reviews they receive online.

BACKGROUND

Please describe your company and position.

I am the Project manager of MainteGO

Describe what your company does in a single sentence.

We are MainteGO, a B2B platform for property maintenance, finance and analytics. Our clients are landlords, property-management teams and field crews. We work with real-estate businesses across the United States, helping them streamline operations and improve cost control through data and automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• In October this year we engaged Sasquatch Digital to manage Pay-Per-Click advertising to accelerate lead generation for our platform. The goal was to drive qualified trial sign-ups and demo requests from US property managers and landlords while keeping CPL efficient within a limited budget.

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch handled the full PPC workflow end-to-end:
1/ Audit & Strategy — rapid audit of our existing accounts and landing funnels; defined priority audiences and mapped conversion paths.
2/ Campaign setup & targeting — created Google Search and Performance Max campaigns plus LinkedIn lead-generation and selective Facebook campaigns targeting decision-makers in the US real-estate sector. Implemented layered audience targeting (industry, job title, company size) and negative keyword lists.
3/ Tracking & Analytics — configured conversion tracking (GA4 + Google Ads), implemented UTM taxonomy, and set up call-tracking for demo requests. Validated event accuracy across site and CRM.
4/Creative & landing optimisation — provided copy recommendations and quick landing-page variants; suggested headline/CTA tweaks for better match with ad intent.
5/ Ongoing optimisation & reporting — daily bid adjustments, weekly A/B tests on keywords and creatives, and bi-weekly performance reports with actionable insights and next steps.
6/ Key deliverables included: campaign setups, tracking implementation, landing-page recommendations, weekly performance reports, and a short roadmap for scaling once CPL targets were met.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Given the short engagement window and modest budget, Sasquatch delivered clear early wins, specifically generating a sufficient volume of qualified demo sign-ups for our team to process.

Additionally, they established robust signal and tracking — full end-to-end event tracking was implemented, giving us reliable data to accurately measure outcomes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was professional and responsive. Sasquatch assigned a dedicated account manager who ran weekly check-ins and delivered concise, data-driven reports. Major tasks (campaign setup, tracking implementation) were completed on schedule. When we requested quick landing-page tweaks or fast segmentation changes, the team acted promptly — often turning around small fixes within a few hours. Escalations are handled transparently, and solutions are presented with clear trade-offs.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two things stood out:
1/ Commercial focus: they treated PPC as a business channel rather than purely a traffic channel — every test and optimisation was tied to conversion quality and pipeline impact.
2/ Technical rigour: their tracking and analytics work closed critical data gaps we had struggled with for months, enabling meaningful optimisation decisions.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

Overall, we haven't been working together long enough to see any serious mistakes in the agency's work or to make any recommendations. We are completely satisfied with everything.