SalesAladin

BACKGROUND

Please describe your company and your position there.

I am CEO and Co-founder at one of the best Data Analytics services companies which empower organizations with data-driven decisioning capabilities using advanced technologies like Data Lake, MDM, AI/ML and data science etc based on their maturity level.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAladin?

To generate quality appointments for our IT services from global markets.

SOLUTION

How did you select this firm and what were the deciding factors?

We found them through internet search and found them suitable for our lead generation program after reviewing their process, past work shown during an introductory call. We liked their honest and transparent approach towards lead generation.

Describe the project in detail and walk through their service package.

We asked them to study our services, define relevant use-case then run segmented target prospecting campaigns via emails and LinkedIn to schedule quality appointments with decision-makers.

How many resources from the vendor's team worked with you, and what were their positions?

1 member team, 1 researcher and 1 account manager

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

They upfront told me that their team will be delivering 30 quality meetings in 6 months of engagement. Till now in 5 months, they delivered 85 interests, 30 meetings already happened, 40+ future pipelines. We also won 3 new clients out of 30 meetings and few are still in the discussion stage.

How effective was the workflow between your team and theirs?

Workflow was properly defined, planned and executed to deliver results for each segmented campaign. Although some use-case did not perform well.

What did you find most impressive or unique about this company?

We are impressed with their dedicated and target approach with precise messaging across channels.

Are there any areas for improvement or something they could have done differently?

No, they’re not any.

BACKGROUND

Please describe your company and your position there.

Path Mentoring provides recruitment and outplacement services for the last 15 years to businesses globally. Being a founder, my role span across finding growth opportunities for business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAladin?

We hired them to generate qualified leads or introductory meetings with our target audience.

SOLUTION

How did you select this firm and what were the deciding factors?

We selected them after researching their profile on Clutch.

Describe the project in detail and walk through their service package.

Although they had their customized playbook for our lead generation but we asked them to target new segments and verticals, they were very agile to adapt to our needs. Work involved, data research, list building, content development and outreach to prospects to schedule appointments.

How many resources from the vendor's team worked with you, and what were their positions?

Although they had their customized playbook for our lead generation but we asked them to target new segments and verticals, they were very agile to adapt to our needs. Work involved, data research, list building, content development and outreach to prospects to schedule appointments.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We closed 5 clients in the first six months of our engagement and consistently got 4-5 appointments every month, sometimes we are also getting 10 appointments a month.

How effective was the workflow between your team and theirs?

Initially we faced a little problem in understanding their workflow but after a few months it really worked well. It has been 3 years we have been working with them and are happy so far.

What did you find most impressive or unique about this company?

We like their consistent results and metrics

Are there any areas for improvement or something they could have done differently?

No, they’re not any.

BACKGROUND

Please describe your company and your position there.

Akira is a trusted partner in the enterprise’s data analytics and data science journey. We solve new-age data and insights challenges for enterprises globally with Data Science, ML, and BI visualizations. I am the Co-Founder and CEO of Akira.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAladin?

Opportunities generation and appointment setting for our service offerings from different geographies and industries.

SOLUTION

How did you select this firm and what were the deciding factors?

We saw their reviews online, talked to Ambuj and the team before selecting them.

Describe the project in detail and walk through their service package.

The project was to understand our offerings and build a targeted contact list of decision-makers and reach out to them via email, Linkedin and calls to set up appointments. To run multiple campaigns for understanding the content, industry, and overall prospect response.

How many resources from the vendor's team worked with you, and what were their positions?

• 1 Inside sales
• 1 researcher
• copywriter
• account manager

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We are happy with the results and consistently getting more than 4 appointments every month. We really appreciate the efforts the SalesAladin team has put in with the lead gen, lead qualification, and booking appointments as it helped us strengthen our sales pipeline.

How effective was the workflow between your team and theirs?

We used weekly sessions to go over progress and WhatsApp communication for regular updates. SalesAladin team was highly responsive in terms of routine changes to campaigns, templates, and scheduled meeting times.

What did you find most impressive or unique about this company?

Their approach and coordination with our team. Their methodology helped us with a transparent view of the nature of our target industries, pain areas of different companies, personas, and market potential. The collaborative effort was more fruitful with quality inputs from SalesAladin.

Are there any areas for improvement or something they could have done differently?

We were satisfied with the services and support provided to us.

BACKGROUND

Please describe your company and your position there.

CloudAnalogy is a top Salesforce development company who help clients in their Salesforce projects. We also started offering digital application and marketing solutions to our clients. I am founder and CEO of CloudAnalogy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAladin?

Qualified Lead generation for our Salesforce development services and marketing our services to global audiences to build awareness about our company.

What were your goals for this project?

We set a goal to reach out to 10,000 decision makers globally who can engage us for their Salesforce projects and generated 10-12 new opportunities.

SOLUTION

How did you select SalesAladin?

After thorough research, we selected Salesaladin based on their past work, experience with past customers and results they produced for other clients.

Describe the project in detail.

Project was to identify 10,000 buyers who can be a potential target for us and to design a marketing strategy to reach out to those buyers via multiple channels, LinkedIn, emails, calls, targeted Ads, Webinars, Social outreach and events. Engaging buyers in conversations and generating qualified leads to get new business.

What was the team composition?

3 member team (1 inside sales, 1 researcher, copywriter and account manager)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got few good projects out of this engagement which we have nurtured to grow to big accounts.

How effective was the workflow between your team and theirs?

We used Skype for communication. Weekly strategy sessions and monthly detailed sessions with Ambuj and team.

What did you find most impressive about this company?

SalesAladin's result-driven approach and smooth communication are outstanding.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a Drupal development company serving customers since last decade. We help mid to large organizations for their Drupal website development, customizations and implementation projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAladin?

Since beginning, we were getting projects based on our past work and our customers were referring us to other clients. We always wanted to generate more leads for our business and grow it. We were using inbound advertisement as a medium but lacking inside sales. We hired Salesaladin for B2B appointment settings for Drupal projects.

What were your goals for this project?

Initially, we were not sure about what to expect from this program but the Salesalain team were quick to advise us how this program works and how we can generate consistent leads for our Drupal business. We were looking to generate high quality leads which our sales team can close. We had a goal to make this channel a successful channel to generate 10-25% of net new revenue every year.

SOLUTION

How did you select SalesAladin?

We did a lot of online research and talked to several lead generation companies. Some companies were having very broad focus and worked across all industries. As we are a niche Drupal company, we wanted a partner who can understand Drupal technology and what value we bring to our customers in the shortest possible time.

We talked to Ambuj who is CEO of Salesaladin, he had a great knowledge of IT services especially Drupal technology. We immediately thought this is the company we should hire as a partner and make this a successful channel for us.

Describe the project in detail.

This project involved understanding our company, our needs, aspirations and growth goals to design a successful inside sales strategy and execute them to deliver on KPIs and results. Team Salesaladin was very quick to understand our company position, past work and came up with a selected idle set of target accounts we should target for short term, medium term and long term needs.

They wrote all outreach messages/copies and executed email drip campaigns and LinkedIn outreach to target decision makers. They even qualified all interested parties before scheduling a call with our sales team. They also helped us scheduling next level calls and be available for any support needs.

What was the team composition?

Team was having 2 people, one market researcher and one campaign manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got excited to see early success for these campaigns and consistent 3-4 high quality appointments with decision makers every month. We built a good relationships and sales pipeline in 6 months duration.

How effective was the workflow between your team and theirs?

Communication and reporting was smooth, initially we wanted reports to be in our formats to understand what is working and what is not working in campaigns as this was a new exercise for us. Team Salesaladin was quick to respond to our needs and generated reports as per our liking. From our side, sales heads talk to their account manager on a weekly basis and design campaigns which can work for us.

What did you find most impressive about this company?

There are several things I like about them. The Salesaladin team is the most knowledgeable and professional. They know what a client wants and go the extra mile to make their client a success.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

Our company is a IT services company having 500+ employees, we serve global companies for their software application development, salesforce projects and mobile apps. I am marketing manager and handles vendor relationships to run successful campaigns around appointment setting and brand building.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAladin?

We are working with Saleslaladin since 2019. They are helping us in contacts research, designing and executing marketing campaigns to generate qualified appointments for our sales team for Salesforce and other services from US, Europe and Australia markets.

What were your goals for this project?

Our goal is to generate consistently 4-5 appointments every month per market for our sales team.

SOLUTION

How did you select SalesAladin?

We knew founders earlier and selected Salesaladin based on their past work and knowledge of IT services business and lead generation.

Describe the project in detail.

Project involves in understanding our past work which we did for our clients in last 12 years and technology expertise. Based on above information, their team designs campaign strategy and aligns that with our annual appointments goals and work backwards to identify right segments and campaign calendars for us.

Then their research team does all contacts research to find decision makers as per campaign Inside sales team execute campaigns and schedule appointments with our sales team They provide key insights and reporting on weekly basis.

What was the team composition?

Team involved 4 people working part-time (Researcher, Account Manager, Content Writer, Inside Sales Person)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within few months of engagement, we got several high quality leads which resulted in 1-2 good deals we closed. They ramped up their marketing and delivering 4-5 quality appointments every month and we are pretty happy with the outcome so far.

How effective was the workflow between your team and theirs?

They defined complete workflow in the begining, we assigned a co-ordinator at our end to co-ordinate meetings between our sales team and their team. We used Skype, Emails and Google sheets for co-ordination and communication.

What did you find most impressive about this company?

Regular updates, deep knowledge on IT services company and appointment setting. They are always available for any questions our team had.

Are there any areas for improvement?

They should improve on initial kick off duration but we do understand, it takes 1-2 weeks for them to understand our profile and right segments to target.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a firm focused on helping companies enhance their salesforce implementations by providing onshore, onsite, or offshore resources.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SalesAladin?

SalesAladin has been an instrumental partner for us in helping us generate new leads.

SOLUTION

What was the scope of their involvement?

We started by establishing a strategy to determine what works best for us specifically. We began by running a series of experiments to collect data and determine if email, marketing calls, or social media marketing through LinkedIn would work best for us. Interpreting this information, they created a data-driven marketing strategy that incorporated all of those approaches.  Once we figured out which of these worked best based on the data, we did more of it to generate leads in the most efficient way possible.

What is the team composition?

We have a main point of contact who handles our account and deals with task management on their team.

How did you come to work with SalesAladin?

I knew the CEO of Sales Aladdin from a previous engagement. We were looking for a B2B marketing firm and we assessed multiple companies. We hired two firms at the same time and wanted to see who was able to produce. SalesAladin outperformed in strategy, approach, transparency, and communication. Ultimately, SalesAladin’s team delivered better results and we signed a long term partnership with them.

How much have you invested with them?

We spent between $10,000–$25,000 so far, but the engagement is ongoing and growing.

What is the status of this engagement?

We started working together in February 2019 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our goal was to generate marketing qualified leads (MQL), and SalesAladin proved that their strategies worked using real data. We saw an astronomical improvement thanks to their work. They’re producing results, so we’re really happy with them.

How did SalesAladin perform from a project management standpoint?

In the beginning of our collaboration, we started with daily phone calls in which they would debrief us on results. Now, we talk twice a week because all the results are shared with us through a transparent dashboard. This dashboard lets our team review what they’re working on and monitor the project.

What did you find most impressive about them?

We’ve learned that there isn’t a one-size-fits-all marketing strategy. They were able to intelligently pivot their strategy based on the data from each of the experiments.  They have created an interesting approach which I would call Agile Marketing.

Are there any areas they could improve?

There’s nothing I can think of at the moment.

Do you have any advice for potential customers?

Be open to experimentation and have patience. They’re very data and results-driven, so give them leeway to figure out the best strategy for you.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing at OnGraph Technologies Limited. We are a website and mobile app development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesAladin?

Our company has grown substantially over the last decade despite minimal marketing and advertising efforts. We engaged SalesAladin to implement a robust marketing campaign to help drive qualified leads and increase sales.

What were your goals for this project?

We wanted to increase our sales and become more of a known brand in the IT industry.

SOLUTION

How did you select this vendor?

We learned of SalesAladin through a reference.

Describe the scope of their work in detail.

SalesAladin serves as a full-time partner helping us with market research, social media marketing, inbound and outbound marketing, and lead nurturing. We rely on them to determine our target audiences and find appropriate methods to reach them. As they help cultivate leads, they also set appointments if needed.

What was the team composition?

I work with one account manager who handles most of our questions and updates. He connects us to other team members as necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have formulated a sizable list of potential clients, and we have seen a significant increase in our qualified leads. Their strategy for inbound marketing has proven to be exceptional and market-centric.

How effective was the workflow between your team and theirs?

Their team is responsive, and I appreciate their promptness and willingness to accept changes. Their ability to quickly make any small or large change is awe-inspiring.

What did you find most impressive about this company?

My experience with SalesAladin has been amazing. From the first day, I found them very easy to work with. They were always there to help and answer any questions. The dedication and commitment they have shown our company far exceeded my expectations.

Are there any areas for improvement?

No, we’ve had an excellent engagement so far.

BACKGROUND

Introduce your business and what you do there.

We provide mobility solutions for telecom operators and financial institutions. We are headquartered in India and we have operations globally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SalesAladin?

We were struggling to reach out to banks and financial institutions. We have been providing mobile financial services for telecom operators, but we decided to extend that to banks. We struggled to reach because of the bandwidth we had internally. We thought we could work with an agency who can help in reaching out to our target market audience.

We also wanted them to help us gather intelligence in terms of if there is any demand for the product and if the markets that we are targeting are right for us. We were particularly focused on the Middle East and Europe in the beginning and hoped to reach more markets.

SOLUTION

Did you have to train them on your specific business? Was there a script in reaching out to these markets?

We worked on a script internally and then we shared it with SalesAladin who improvised it. They then tweaked the content. What I liked was that they used multiple channels to reach out to audiences. They reached out through LinkedIn, which is so important for the industry that we are in. The turnaround time is quicker.

Were they making a specific number of calls per day?

I would do a weekly review with them. I think they used to reach out to 150 per week. That’s because we had a very small audience anyway. We only had 500 to reach out to over three months. They used email and LinkedIn and did it multiple times.

Any features they provided that you didn’t expect? 

We really liked the multiple channels that they approached which we didn’t find with the previous agency that we worked with. They’ve been exceptional.

What was the difference in quality from other providers?

They are personal. They keep in touch with me every day. I’m in touch with the sales representative directly. They keep me updated on every single appointment, every day. We have a weekly review to review the overall outcome in the campaign. They’re so approachable, flexible, and accommodating.

How did you come to work with SalesAladin?

There was a huge cost difference compared with other providers. We used to incur a huge cost on lead generation because we used to work with an agency in France. Because of their proximity to us, we decided to go with SalesAladin. Our first priority was the Middle East and then Europe. The team member who helped us during the campaign had worked on the Middle East region earlier, which was also helpful.

What is the team dynamic?

There was just one person.

How much have you invested with them?

It was $1,300 per month.

Do you plan to work with them in the future?

Yes, we will be signing up another camping with Southeast Asia.

What was the starting date?

We started in July. We started off for three months and now we’ve extended it for another three months for a different region.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had 15–20 leads that we had to generate, and they helped us set up meetings with potential clients. That campaign ended last week and they were able to achieve 15 leads. The last call happened only yesterday so we still haven’t assessed the outcome as such. We have a long cycle, so we don’t know any results yet. However, through this activity, we got a brand recall and reached out to people so I know there are some potential leads in the pipeline.

What did you find most impressive about them?

We ended the contract the middle of October, but what mattered was that a campaign doesn’t end abruptly. There are appointments that come in later. As we speak, even today, we are getting appointments set up. What matters is the connection you have and the goodwill it creates.

Are there any areas they could improve?

They could improve the reporting structure of the outcomes. Other agencies used to give us detailed reporting as to how many people opened the email, how long they opened it for, and all the statistics. It’s not a big challenge in terms of the campaign because we have created a structure for them and they are following the metrics.

Do you have any advice for potential clients?

They’re a good company.

BACKGROUND

Introduce your business and what you do there.

We have provided software development services to our clients in international markets for about 10 years now. We develop both web and mobile applications. We have seven locations: Canada, UK, Malaysia, and two in India. We recently opened our office in the United States as well, but India is our primary development center.

We already had some directories and had created a profile around that. I was updating that profile and getting our clients’ opinions.We get a lot of projects from freelancing portals like Upwork and Freelancers, but we didn’t have outbound sales or third-party branding capabilities, nor any kind of sponsorships in the past. I specialize in all those areas, and it’s my job to set up such things. 

SOLUTION

What was the scope of their involvement?

We started with a pilot engagement of three months wherein they provided limited company development services for us. Initially, we trained them on our product and services, things we have tried in the past, and the criteria we were looking for. It was very quick. They already had experience with this kind of work, so their team was quick to grasp what we needed and prepared a campaign plan that helped us define our target markets and what services might be successfully pitched to different prospects. From there, they took care of everything for us.  They reached out to prospective clients or sponsors in our name and scheduled qualified appointments. 

They’ve used their own databases, but they also have access to other databases, which are data providers. They go into the target contact list and then reach out to them via email, phone, and LinkedIn and set up appointments for us. But that’s not where their value comes from. Anyone can send out an email and ask people to come to a meeting. We’re only looking for people who want to know about our company or are interested in our product and services so we can help them implement their solutions. SalesAladin has worked off that criteria. Each lead they delivered met our criteria. 

We are now looking a similar engagement; we've extended to one year now. We are hoping to grow more outbound channels with certain partners. Another channel we want to establish is on Clutch. We want to put our responses there to get reviews. So far, we have 700 clients who we will ask to put a review on Clutch so that we can sponsor a few pages on Clutch. The third channel is inbound. We are investing a lot of money and resources towards content strategy and solutions using emerging technologies. We’re focusing on those areas. 

What is the team dynamic? 

It’s a small team, working in a small channel we’ve established together. They were pretty much ready to go. They have a training department, so we just had to train them on our business’ international market culture and on how to pitch particular products or services. 

How did you come to work with SalesAladin?

I initiated contact with Abhishek [Director, SalesAladin] through some mutual friends. We engaged them on a trial basis first. In the past, we have tried various agencies, but we were getting mixed results. When we engaged SalesAladin, we were skeptical as to whether it would yield the results we wanted. We had paid high fees with other companies to receive mixed responses. SalesAladin was very niche, with around 20 people. Their pricing was competitive compared to what we would pay if we hired somebody in-house. Their cost was one of the major pulls to go with them. They also had a lot of success stories. They showed us live demos that they had converted for past customers. That’s where we gained trust. They gave us a few references to check as well. I called them and got good reviews about their work. 

How much have you invested with them?

It’s a monthly retainer package, around $12,000 per month.

What is the status of this engagement?

We started working together in July 2017 through September 2017, and have just signed a year-long contract with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They generated a pipeline of appointments very quickly, all of which met our criteria. Within the three-month engagement, we closed clients they had sourced. They were very attentive and proactive in asking relevant questions and figuring out how they could do better. They constantly followed up with us after meetings with a client because they were following up with the client as well to get the project requirements and trying to close the deal. They were proactive compared even to us. We got a couple of clients and it was thanks to their team, who exceeded our expectations. 

How did SalesAladin perform from a project management standpoint?

We were in contact daily. Since they were approaching people on our behalf, they often needed our go-ahead to reply to customers. Potential clients had a lot of questions about capabilities, cases studies, and development in general. That was somewhere around 15-20 minutes or 30 minutes a day, maximum. That time commitment worked well for us. Apart from that, we had one weekly call to evaluate the past week and talk out the next week’s strategy. 

What did you find most impressive about them?

We liked their objectivity in handling the calls; they are approachable people. We had evaluated a couple of calls they made for their other clients before signing with them and were really impressed at their level of client care and professionalism. 

Are there any areas they could improve?

Everything went smoothly. We’ve tried to set up similar systems in the past with no success, but with SalesAladin it’s worked well. We are very satisfied with them. 

Do you have any advice for other people working with SalesAladin?

Provide information in a timely manner. When you work together as one team, the results will come. Collaboration is necessary because these people are reaching out on your behalf. You need to provide them with all the tools to answer questions and be effective. They have an infrastructure to do this and can guide you through the process if you help them.