SalesAladin - Customer Acquisition Made Easy

SalesAladin is run by growth oriented creative, marketing, sales and technology professionals having 10+ years of experience of growing businesses across geography. SalesAladin expertise on demand generation, inside sales, inbound marketing, sales process, best practices, call centre setup and sales technologies. We offer following services

Outbound Marketing & Sales

1. Marketing Research, Data Mining and Cleansing

2. Outreach via email, social and calling channels

3. Go-To-Market Strategy across globe

4. Market strategy, positioning and branding

 

Inbound Marketing

1. SEO & SEM Services

2. Branding and Strategy Services

3. Content and Creative Services

4. Community Building & Maintenace services

5. Digital Ads Management (PPC, CPC, CPM etc)

6. Surveys & Feedback Services

7. Reviews syndication services

 

Technology Services

1. CRM Process & Setup

2. Marketing Automation Setup

3. Websites, Landing pages, Mobile Apps

4. Contract Staffing Services

5. Exclusive Partner access for business services

 

 

 
$1,000+
 
< $25 / hr
 
10 - 49
 Founded
2016
Show all +
Ghaziabad, India
headquarters
  • 503 Panchsheel Square, Crossing Republik,
    Ghaziabad, UP 201010
    India
other locations
  • New Delhi, DL
    India

Focus

Service lines
  • Content Marketing
  • Voice Services
  • Non-Voice BPO/Back Office Services
Industry focus
  • Information technology
  • Business services
  • Health Care & Medical
Branding focus
Public relations
Direct marketing
Mobile focus
Frameworks and CMS
Ecommerce systems
CRM functions
CRM solutions
Productivity & collaboration
Voice/Call Center Services

Portfolio

Key clients: 

In2IT Technologies

Tarams Technologies

ImpactQA Technologies

Trivialworks Technologies

Xebia

Reviews

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B2B Appointment Setting for Telecommunications Firm

“They’re so approachable, flexible, and accommodating.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July - Oct. 2017
Project summary: 

SalesAladin provides B2B appointment services for a telecommunications company, working to reach out to banks and institutions through multiple channels, including LinkedIn and email.

The Reviewer
 
1,001-5,000 Employees
 
Gurgaon, Haryana
Rashmi Ranganath
Marketing Manager, Mahindra Comviva
 
Verified
The Review
Feedback summary: 

The scope has included two 3-month periods of work for different regions, generating leads and setting up meetings with potential clients. Their reporting structure could be improved, but the team keep in touch very well with daily updates, utilizes multiple channels, and offers a good price.

BACKGROUND

Introduce your business and what you do there.

We provide mobility solutions for telecom operators and financial institutions. We are headquartered in India and we have operations globally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SalesAladin?

We were struggling to reach out to banks and financial institutions. We have been providing mobile financial services for telecom operators, but we decided to extend that to banks. We struggled to reach because of the bandwidth we had internally. We thought we could work with an agency who can help in reaching out to our target market audience.

We also wanted them to help us gather intelligence in terms of if there is any demand for the product and if the markets that we are targeting are right for us. We were particularly focused on the Middle East and Europe in the beginning and hoped to reach more markets.

SOLUTION

Did you have to train them on your specific business? Was there a script in reaching out to these markets?

We worked on a script internally and then we shared it with SalesAladin who improvised it. They then tweaked the content. What I liked was that they used multiple channels to reach out to audiences. They reached out through LinkedIn, which is so important for the industry that we are in. The turnaround time is quicker.

Were they making a specific number of calls per day?

I would do a weekly review with them. I think they used to reach out to 150 per week. That’s because we had a very small audience anyway. We only had 500 to reach out to over three months. They used email and LinkedIn and did it multiple times.

Any features they provided that you didn’t expect? 

We really liked the multiple channels that they approached which we didn’t find with the previous agency that we worked with. They’ve been exceptional.

What was the difference in quality from other providers?

They are personal. They keep in touch with me every day. I’m in touch with the sales representative directly. They keep me updated on every single appointment, every day. We have a weekly review to review the overall outcome in the campaign. They’re so approachable, flexible, and accommodating.

How did you come to work with SalesAladin?

There was a huge cost difference compared with other providers. We used to incur a huge cost on lead generation because we used to work with an agency in France. Because of their proximity to us, we decided to go with SalesAladin. Our first priority was the Middle East and then Europe. The team member who helped us during the campaign had worked on the Middle East region earlier, which was also helpful.

What is the team dynamic?

There was just one person.

How much have you invested with them?

It was $1,300 per month.

Do you plan to work with them in the future?

Yes, we will be signing up another camping with Southeast Asia.

What was the starting date?

We started in July. We started off for three months and now we’ve extended it for another three months for a different region.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had 15–20 leads that we had to generate, and they helped us set up meetings with potential clients. That campaign ended last week and they were able to achieve 15 leads. The last call happened only yesterday so we still haven’t assessed the outcome as such. We have a long cycle, so we don’t know any results yet. However, through this activity, we got a brand recall and reached out to people so I know there are some potential leads in the pipeline.

What did you find most impressive about them?

We ended the contract the middle of October, but what mattered was that a campaign doesn’t end abruptly. There are appointments that come in later. As we speak, even today, we are getting appointments set up. What matters is the connection you have and the goodwill it creates.

Are there any areas they could improve?

They could improve the reporting structure of the outcomes. Other agencies used to give us detailed reporting as to how many people opened the email, how long they opened it for, and all the statistics. It’s not a big challenge in terms of the campaign because we have created a structure for them and they are following the metrics.

Do you have any advice for potential clients?

They’re a good company.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Searching and Generation for Software Development Firm

"They were very attentive and proactive in asking relevant questions and figuring out how they could do better."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Sept. 2017
Project summary: 

SalesAladin created a campaign to increase the client-base for a software service company. The team called prospective clients, arranged appointments, and helped to close contract deals with clients. 

The Reviewer
 
51-200 Employees
 
Mississauga, Canada
Director, Software Development Firm
 
Verified
The Review
Feedback summary: 

They are organized in their sales approach and have their own client databases and process for success. The team is professional and objective on phone calls. They arranged appointments with clients according to specifications given to them and were instrumental in the success of many pitches.

BACKGROUND

Introduce your business and what you do there.

We have provided software development services to our clients in international markets for about 10 years now. We develop both web and mobile applications. We have seven locations: Canada, UK, Malaysia, and two in India. We recently opened our office in the United States as well, but India is our primary development center.

We already had some directories and had created a profile around that. I was updating that profile and getting our clients’ opinions.We get a lot of projects from freelancing portals like Upwork and Freelancers, but we didn’t have outbound sales or third-party branding capabilities, nor any kind of sponsorships in the past. I specialize in all those areas, and it’s my job to set up such things. 

SOLUTION

What was the scope of their involvement?

We started with a pilot engagement of three months wherein they provided limited company development services for us. Initially, we trained them on our product and services, things we have tried in the past, and the criteria we were looking for. It was very quick. They already had experience with this kind of work, so their team was quick to grasp what we needed and prepared a campaign plan that helped us define our target markets and what services might be successfully pitched to different prospects. From there, they took care of everything for us.  They reached out to prospective clients or sponsors in our name and scheduled qualified appointments. 

They’ve used their own databases, but they also have access to other databases, which are data providers. They go into the target contact list and then reach out to them via email, phone, and LinkedIn and set up appointments for us. But that’s not where their value comes from. Anyone can send out an email and ask people to come to a meeting. We’re only looking for people who want to know about our company or are interested in our product and services so we can help them implement their solutions. SalesAladin has worked off that criteria. Each lead they delivered met our criteria. 

We are now looking a similar engagement; we've extended to one year now. We are hoping to grow more outbound channels with certain partners. Another channel we want to establish is on Clutch. We want to put our responses there to get reviews. So far, we have 700 clients who we will ask to put a review on Clutch so that we can sponsor a few pages on Clutch. The third channel is inbound. We are investing a lot of money and resources towards content strategy and solutions using emerging technologies. We’re focusing on those areas. 

What is the team dynamic? 

It’s a small team, working in a small channel we’ve established together. They were pretty much ready to go. They have a training department, so we just had to train them on our business’ international market culture and on how to pitch particular products or services. 

How did you come to work with SalesAladin?

I initiated contact with Abhishek [Director, SalesAladin] through some mutual friends. We engaged them on a trial basis first. In the past, we have tried various agencies, but we were getting mixed results. When we engaged SalesAladin, we were skeptical as to whether it would yield the results we wanted. We had paid high fees with other companies to receive mixed responses. SalesAladin was very niche, with around 20 people. Their pricing was competitive compared to what we would pay if we hired somebody in-house. Their cost was one of the major pulls to go with them. They also had a lot of success stories. They showed us live demos that they had converted for past customers. That’s where we gained trust. They gave us a few references to check as well. I called them and got good reviews about their work. 

How much have you invested with them?

It’s a monthly retainer package, around $12,000 per month.

What is the status of this engagement?

We started working together in July 2017 through September 2017, and have just signed a year-long contract with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They generated a pipeline of appointments very quickly, all of which met our criteria. Within the three-month engagement, we closed clients they had sourced. They were very attentive and proactive in asking relevant questions and figuring out how they could do better. They constantly followed up with us after meetings with a client because they were following up with the client as well to get the project requirements and trying to close the deal. They were proactive compared even to us. We got a couple of clients and it was thanks to their team, who exceeded our expectations. 

How did SalesAladin perform from a project management standpoint?

We were in contact daily. Since they were approaching people on our behalf, they often needed our go-ahead to reply to customers. Potential clients had a lot of questions about capabilities, cases studies, and development in general. That was somewhere around 15-20 minutes or 30 minutes a day, maximum. That time commitment worked well for us. Apart from that, we had one weekly call to evaluate the past week and talk out the next week’s strategy. 

What did you find most impressive about them?

We liked their objectivity in handling the calls; they are approachable people. We had evaluated a couple of calls they made for their other clients before signing with them and were really impressed at their level of client care and professionalism. 

Are there any areas they could improve?

Everything went smoothly. We’ve tried to set up similar systems in the past with no success, but with SalesAladin it’s worked well. We are very satisfied with them. 

Do you have any advice for other people working with SalesAladin?

Provide information in a timely manner. When you work together as one team, the results will come. Collaboration is necessary because these people are reaching out on your behalf. You need to provide them with all the tools to answer questions and be effective. They have an infrastructure to do this and can guide you through the process if you help them.

5.0
Overall Score It's been amazing. So far, so good. We've already signed a one-year contract with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They offer super competitive costs.
  • 5.0 Quality
    Service & deliverables
    The quality exceeded our expectations.
  • 5.0 NPS
    Willing to refer
    I've already recommended them.