S2M-group

BACKGROUND

Please describe your company and position.

I am a manager at Tata Communications

Describe what your company does in a single sentence.

Tata Communications is a digital ecosystem enabler that powers today’s fast-growing digital economy. We enable the digital transformation of enterprises globally, including 300 of the Fortune 500. We carry around 30% of the world’s internet routes and connects businesses to 60% of the world’s cloud giants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S2M-group to accomplish?

• Lead generation within the Media and Entertainment Industry in Europe

SOLUTION

How did you find S2M-group?

• Online Search
• Referral

Why did you select S2M-group over others?

Good value for cost

How many teammates from S2M-group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have partnered with S2M for over for years, so everything is very smooth and professional. We have a list of target accounts across Europe, and S2M identifies the decision makers and engages with them on email, the phone and on LinkedIn to generate interest. They then qualify the lead based on our criteria and organise the meeting for the sales team. They also generate a lot of market and account intelligence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

+100 qualified meetings since we started our relationship - 80+ enter our sales pipeline. We have signed clients, but the number is unkown

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and proactive

What was your primary form of communication with S2M-group?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They act and think like they are part of your team. They are a true partner.

Are there any areas for improvement or something S2M-group could have done differently?

Leads were not consistent across all months, but not sure how you can improve that as it is normal

BACKGROUND

Please describe your company and position.

I am a Consultant at Smart Communications

Describe what your company does in a single sentence.

Smart Communications provides the platform that leading organizations trust to deliver personalized, consistent, and compliant conversations across all touchpoints and channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S2M-group to accomplish?

• Generate qualified meetings within new logo accounts
• Increase brand awareness in the DACH region

SOLUTION

How did you find S2M-group?

• Referral

Why did you select S2M-group over others?

• Referred to me

How many teammates from S2M-group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our strategy was to increase our client base in the DACH region, but we had troubles recruiting so needed to use an agency. S2M was recommended by a colleague who had used them before. They were hired to deliver qualified meetings within new logo accounts. We also used them for some on demand ABM account research in our key accounts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered +30 qualified meetings,75% went into our sales pipeline and +10 are in ongoing conversations which we believe we will sign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great - very proactive. We were always kept informed of the project progress and they always had great ideas to improve results. It was a very collaborative relationship.

What was your primary form of communication with S2M-group?

• Virtual Meeting

What did you find most impressive or unique about this company?

We liked their ability to generate good results and give us valuable account and market insights.

Are there any areas for improvement or something S2M-group could have done differently?

Not sure how to improve on this, as it wasn´t their fault, but not all leads were as well qualified as others - not from a lack of trying but the contacts willingness to share information.

BACKGROUND

Please describe your company and position.

I am the Project Portfolio Management - Business Development Manager of a software company

Describe what your company does in a single sentence.

Leading software company providing portfolio management and work management solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S2M-group to accomplish?

• We hired S2M to help us with B2B lead generation, specifically to accelerate growth through account-based marketing.

SOLUTION

How did you find S2M-group?

• Online Search
• Referral
• Other

Why did you select S2M-group over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

How many teammates from S2M-group were assigned to this project?

2-5 Employees

What was your primary form of communication with S2M-group?

• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

S2M's scope of work involved contacting over 100 accounts on our company's target list, with the aim of generating sales within Singapore, Philippines, Malaysia market, identifying potential leads, and converting them into qualified leads. S2M successfully executed the scope of work without any delays, ensuring that all key deliverables were provided on time. 

They maintained open and consistent communication with our company throughout the project via weekly reports, biweekly alignment calls, and detailed intermediary reports, addressing any needs or concerns promptly and effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The measurable outcomes of the project included a significant increase in qualified leads, delivering more than 30 meetings, and improving our company's market awareness. S2M also provided valuable feedback on our messaging and market positioning

Describe their project management. Did they deliver items on time? How did they respond to your needs?

S2M's project management was effective, and they consistently communicated with us through bi-weekly alignment calls, weekly reports, and emails to ensure transparency throughout the project. Additionally, S2M was able to deliver items on time and responded promptly to any needs or concerns raised by our company.

What did you find most impressive or unique about this company?

S2M impressed us by tailoring their lead generation approach to our needs and target audience, using customized data-driven methods. They worked closely with us as a team and generated high-quality leads through an excellent qualification process and kept us informed through the comprehensive meeting form.

Are there any areas for improvement or something {provider_name} could have done differently?

We encountered some small issues at the start of our collaboration, but S2M quickly made improvements to their processes to address them. Overall, we are satisfied with our setup and S2M did an excellent job in resolving any minor problems that arose.

BACKGROUND

Please describe your company and position.

I am an executive at an it services company

Describe what your company does in a single sentence.

Improving customer experiences globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S2M-group to accomplish?

• To feed sales pipeline with qualified meeting interests & increase brand awareness and business within the Australian Market.

SOLUTION

How did you find S2M-group?

Referral

Why did you select S2M-group over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Referred to me

How many teammates from S2M-group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired S2M group for their B2B lead generation services to accelerate our sales pipeline. After undergoing a brief kick-off period where we aligned on the project goals, target list, and the key deliverables, S2M initiated the outreach to prospects. As part of the project goals, S2M team remain aligned with us on the ICP by following the account based marketing strategy.

 Profiles engaged were ones from predefined positions and department within the target list. From their campaign, S2M created additional brand awareness, identified opportunities for high-quality leads through their BANT qualification process, and supported in accelerating our sales pipeline.

 In the cases where there was no interest, S2M would facilitate in understanding the reason where applicable. Updates were shared through regular reporting by S2M, including a weekly report, bi-weekly catch up calls, and detailed QBRs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• From our initial collaboration, they were able to deliver 18 qualified leads, from which 11 converted to potential opportunities internally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time and there was timely updates. Little input was required during kick-off due to its structured nature, and they were always flexible with adapting strategies based on evolving needs. Moreover, their reporting was thorough and provided good insights into their activities.

What was your primary form of communication with S2M-group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We felt that S2M-group was an extension of our own team. Leads were of high quality due to their excellent qualification process, and details were clearly shared with us through a meeting form.

Are there any areas for improvement or something S2M-group could have done differently?

There were minor details during the early stages of our collaboration, however, this just boils down to process refinement which S2M refined very quickly. We are happy with the existing set up and S2M did a great job in rectifying any little issues that cropped up.

BACKGROUND

Please describe your company and position.

I am the Business Development

Describe what your company does in a single sentence.

Swiss FinTech helping financial institutions in over 30 countries to fight fraud.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S2M-group to accomplish?

• To gain market intelligence
• To increase business awareness
• To accelerate business in a specific region

SOLUTION

How did you find S2M-group?

• Online Search
• Referral
• Worked with the previously in another company

Why did you select S2M-group over others?

• Company values aligned
• Client track record

What was the size of S2M-group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with S2M to accelerate growth through their B2B account based, supporting us sales acceleration and lead generation services. During the kick-off, we reached an agreement with S2M on the project and a target list for 65 accounts and met with the team responsible for our project. 

S2M started the project. After that, S2M will contact potential clients for pre-defined positions and departments on the target list. They will create brand awareness for these targets, identify areas of interest in our services and convert them into qualified leads for us to follow up where possible. If there is no interest, S2M will determine the cause. 

S2M will keep us informed of their progress, market knowledge gained and responses received through smaller weekly reports, fortnightly contact numbers and larger and more detailed reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• number of qualified leads
• number of sales opportunities still in pipe
• number of new clients signed
• number of accounts identified intelligence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Kick-off was structured, with little input needed from us
• Communication always responds to our needs and takes the initiative on strategy
• Flexibility based on our changing strategy
• Reporting was thorough - calls were collaborative and value-adding
• Example: S2M delivered all discussed reports on time. In terms of objectives, S2M met all of them as well as shared valuable market intelligence. When we email or call S2M with questions, they respond quickly, S2M show flexibility and are very willing to provide.

What was your primary form of communication with S2M-group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• We were impressed with their ability to quickly understand our ICP and connect us with the right decision-makers. 
• High quality qualifications 
• Experience in lead generation in the market 
• Alignment of sales and marketing
• Provider detailed reporting

Are there any areas for improvement or something S2M-group could have done differently?

Not applicable- satisfied with services

BACKGROUND

Please describe your company and position.

I am the Business Development and Marketing team of a telecommunications company.

Describe what your company does in a single sentence.

The world's Largest provider of Voice, Internet, and SMS. We are a global digital ecosystem enabler.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S2M-group to accomplish?

• Lead generation for the APAC market
• Reach out to Key decision makers and generate awareness of our company and solutions
• Launch new solutions in the market

SOLUTION

How did you find S2M-group?

Referral

Why did you select S2M-group over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

What was the size of S2M-group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We initially started working with S2M since 2019 for B2B lead generation services, to build a stronger sales pipeline in the Southeast Asian market. S2M’s effort supported us in sales acceleration and generated real revenue, with high ROI. We later also expanded the services to other markets in Europe and North America having S2M as a strong strategic partner.

S2M also does account-based marketing as we have multiple solutions, we target large accounts with strong international presence and reach out to multiple industries. Overall both our marketing and sales teams are quite satisfied with their account-based lead generation services that have led to pipeline growth. Every year our relationship is getting stronger with S2M.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 97 qualified leads in 2022
• 47 sales opportunities in pipe
• 40 new clients signed
• 300 accounts identified intelligence
• 1000 accounts reached out to

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they have always been proactive with timely biweekly alignment calls, and weekly/monthly reports. All emails and queries are replied to on time and I am satisfied with their project management skills.

What was your primary form of communication with S2M-group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are good at what they do, and their process shows real results, leading to increased revenue for us. They always worked with us as a strategic partner. They have offices globally, that helps us deal with one vendor across the globe.

Are there any areas for improvement or something S2M-group could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of an it services company

Describe what your company does in a single sentence.

Leading digital ecosystem enabler providing secure connected digital experiences

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S2M-group to accomplish?

• Support marketing intelligence and find the potential customer.
• Organized qualified meetings and support to identified potential sales pipeline.

SOLUTION

How did you find S2M-group?

Referral

Why did you select S2M-group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from S2M-group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborate with S2M to accelerate growth and support our sales pipeline through their lead generation services. We had a kick-off, reached an agreement with S2M on the project results and a target list for more than 300 accounts. We also introduce each other to the sales team responsible for our project. Then S2M starts the campaign. S2M contacts potential customers based on the persona we provide. 

They will support us in building brand awareness, identifying potential customers interested in our solution, and attempting to conduct qualification evaluations with them, then pass on to us for follow-up. They will also help us understand market feedback, such as summarizing feedback on good markets and selling good products, to develop the next step plan. 

In addition, they will ask the contact person why they are not interested and provide us with feedback. S2M will keep our updates through weekly report, then will proceed biweekly alignment call to let us to obtain detailed information.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 17 number of qualified leads 
• 10 number of sales opportunities still in pipe 
• 16 number of new clients signed 
• 36 number of accounts identified intelligence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Kick-off was structured, we don’t need to put time on this. 
• Have a good communication with them through email and call, timely response and reposts. 
• Will proactively discover new accounts that can be expanded and shared with us 
• Example: If encountering difficulties in the project, S2M will proactively seek solutions and provide us with timely feedback through email and calls. They will provide very useful market intelligence. S2M-group is good at communicating and can respond quickly when we ask them questions. All discussions and reports can be completed on time.

What was your primary form of communication with S2M-group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Languages the team can speak 
• High quality qualifications 
• Experience in lead generation in the market 
• Alignment of sales and marketing o Actively finding solutions

Are there any areas for improvement or something S2M-group could have done differently?

Sometimes S2M cannot achieve a balance of results across markets, and subsequently sales representatives. We are working with them clearly on this to improve the targeting in markets with lower results.

BACKGROUND

Introduce your business and what you do there.

I’m a customer success manager at scalemartech, a data marketing platform based in France. We collect, cleanse, and transform customer data to develop customer profiles and subsequently orchestrate omnichannel campaigns for loyalty programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with S2M-group?

We wanted to drive sales internationally outside of France. We approached S2M-group to help us with email marketing.

SOLUTION

What was the scope of their involvement?

The project started with a two-week discovery preparation where S2M-group asked us for our marketing materials, ideal customer profiles, and project goals. 

After the discovery process, S2M-group has prepared the email content and target list. S2M-group then started the prospection process, which lasted three months. 

S2M-group has helped us with our email marketing campaigns, find prospects on LinkedIn, and contact them. S2M-group has also created our outreach script and provided reports about our campaigns’ results. 

What is the team composition?

Our primary contact is S2M-group’s project manager, who has a couple of sales representatives working with him.

What is the status of the engagement?

We started working with S2M-group in October 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with S2M-group, more than ten opportunities with different prospects have reached the last stage. So far, we’ve signed two clients, the first we signed after one month of working with S2M-group.  

We're happy with S2M-group’s work. We’re satisfied with the prospects we're having, the meetings, the quality of the targets, and the reporting. 

Initially, we had a few issues because the project didn't launch properly. However, when S2M-group realized the project wasn't going as well, they came to us with solutions and sent us some strategy ideas, which worked well in the end. 

How did S2M-group perform from a project management standpoint?

S2M-group is responsive to our emails and changes the strategy when it’s not working as planned. We're in direct contact with S2M-group’s project manager, who informs us about everything.

What did you find most impressive about them?

I’m most impressed with S2M-group’s understanding of our product and unique selling point. After the few issues we’ve had, S2M-group has improved our meetings’ quality. 

Are there any areas they could improve?

I can’t think of anything for S2M-group to improve. 

Any advice for potential customers?

I recommend to focus on a specific target and customer profile and go from there. Analyze your results and change the strategy if it doesn't work. 

BACKGROUND

Please describe your company and position.

I work at Waygate Technologies

Describe what your company does in a single sentence.

Our company is focus on non-destructive testing (NDT) for industrial inspection

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S2M-group to accomplish?

• Generate sales pipeline
• Increase Waygate brand awareness in EMEA

SOLUTION

How did you find S2M-group?

• Online Search
• Referral
• Other

Why did you select S2M-group over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Referred to me

What was the size of S2M-group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired S2M services to accelerate our company growth in EMEA, mainly in countries such as UK, Germany, Spain and France. We passed them a list of targets and agreed on a number of leads to be passed (12%) of target accounts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of leads passed (MQL) and opportunities generated (SQL).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The S2M-group team was professional and quickly responded to any requirement we had. They supported our business for more than 6 months last year and even after the project ended up, they supported and passed our team some business opportunities. In terms of objectives, most of them were achieved in several countries, being even capable of closing some important deals within the industry. For me this agencyis a great partner who can respond properly to lead generation and ABM needs.

What was your primary form of communication with S2M-group?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The quality of leads passed and their ability to generate leads in companies in which our Sales Team had worked for long time without results.

Are there any areas for improvement or something S2M-group could have done differently?

I would say that always thare is room for improvement. Maybe in reporting formats or increasing exchanges with our sales before any meeting. However, for what we paid and was agreed on contract I feel satified.

BACKGROUND

Please describe your company and position.

I am an Executive of Blue Yonder

Describe what your company does in a single sentence.

r we are helping clients to provide detailed insights into your organizations pricing performance and profitability. With customized software & tools you can address pricing needs & challenges

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S2M-group to accomplish?

• Increase sales pipeline
• Collaborate with ABM programs
• Sales acceleration

SOLUTION

How did you find S2M-group?

• Online Search
• Referral

Why did you select S2M-group over others?

• Pricing first our budget
• Good value for cost
• Referred to me

What was the size of S2M-group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with S2M as supplier for more than 12 months. They helped us to generate sale pipeline for our projects in EMEA and they are still helping the team in APAC.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 4 leads per month /FTE

Describe their project management. Did they deliver items on time? How did they respond to your needs?

S2M team was always there supporting us with our sales leads. Most of the time provided the number of leads we were expecting each month.In those months they did not reach the expectations, they properly shared the action plans and explanations about existing challenges or improvements to be implemented to move project on track. I really appreciate their effort as our solutions are not the easiest to sell.

What was your primary form of communication with S2M-group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of their work and communication skills of the team. Also, it is important to mention that the team responsible for our project was professional and willing to attend every request we had, from changing time allocations, regions to prospect and even being involved in other marketing strategies. I would say that the flexibility of the team was amazing.

Are there any areas for improvement or something S2M-group could have done differently?

I would say that is important to improve the first month of campaigns, there were some delays on the first leads and we got a bit worried about the results. However, after a couple of weeks the project got on track and things got better.