RUNNER Agency

BACKGROUND

Please describe your company and your position there.

Healthy Woman Obstetrics & Gynecology is the office of Dr. Felipe Garcia-Ghinis in San Antonio, Texas. I handle administration and public relations/marketing communication for the practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RUNNER Agency?

When we introduced aesthetic services into our medical practice, we hired RUNNER Agency to recreate our website and help us find the best marketing strategy to promote them.

What were your goals for this project?

We wanted to create a website that communicates the benefits of our healthcare and aesthetic services. It needed to be HIPAA compliant to facilitate confidential online inquiries from patients. Lastly, we aimed to reach new prospects through online and social media marketing.

SOLUTION

How did you select this vendor?

We selected RUNNER Agency based on their advertising experience in the aesthetician and healthcare industries. They offer the type of creative solutions we needed as a small business with a limited marketing budget. We especially valued that their team includes women since we provide female-specific healthcare.

Can you go into detail about the services they provided and the scope of the project?

The heart of our project was creating our user-facing website and a backend lead management system. RUNNER Agency continues to work with us to execute and test advertising through Facebook and Google.

What was the team composition?

RUNNER Agency’s co-founders and senior digital strategists helped us define the scope of our project. After the design phase, we worked with the agency's digital marketing strategists, a digital marketing technologist, and a web developer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We now have a website that performs flawlessly across multiple platforms. Patients who want healthcare services or aesthetic services can securely contact us online in a HIPAA compliant manner. Our work with RUNNER Agency is empowering us to grow the aesthetic services portion of our practice.

How was project management arranged and how effective was it?

We held an initial face-to-face meeting. Subsequently, we communicated via phone calls and email to manage the project.

What did you find most impressive about this company?

RUNNER Agency was always willing to scale their solutions to meet our needs. They have extensive experience in the healthcare and aesthetics industries.

Do you have any advice for potential customers?

Women make the majority of healthcare decisions for their families.  I appreciate that RUNNER's co-founder is a woman and that other female staff members have worked on our projects. My recommendation for any agency operating in the healthcare space is to make sure women are on their team and involved in messaging strategy

BACKGROUND

Please describe your company and your position there.

I’m the CEO of a user-specific wireless network platform providing wireless privacy and security through our cloud-based solution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RUNNER Agency?

We needed a new website and marketing strategy.

What were your goals for this project?

We needed to concisely and visually communicate our value proposition to both our users and our partners.

SOLUTION

How did you select this vendor?

We needed a local agency that understood and believed in our product and showed that they could communicate that to our market.

Can you go into detail about the services they provided and the scope of the project?

RUNNER met with us many times to understand our product and needs. They analyzed our market, customer value proposition, competition, and segmentation to determine the best way to reach our intended user base. They then completed the market analysis and provided a marketing strategy proposal coupled with a detailed wireframe process for our new website. Once we signed off on the plan, RUNNER executed on the strategy and developed the website entirely from scratch. They also helped launch everything upon completion.

What was the team composition?

RUNNER's team of three or four people worked directly with us on a daily basis. Tasks were split up by expertise and the team was well rounded.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our new website has received lots of praise for being both visually stimulating and full of useful information.

How was project management arranged and how effective was it?

The product had some aspects that went beyond scope. RUNNER was flexible with us and helped us understand how to make all of our needs fit within the budget.

What did you find most impressive about this company?

Their team was hard working and responsive. They created a very easy work environment, especially for a startup like us.

Are there any areas where they can improve?

There isn't anything obvious to us that RUNNER needs to improve. Everything was great.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Fort Worth Fabric Studio, an online fabric store primarily for quilters. I cater to more of a niche industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Runner Agency?

I needed to have the website completely rewritten on a new platform. Originally, I was with a company who had software specifically for quilt shops. My site was with that company for 2 years. However, they were bought out by another company and that company couldn’t support all the customizations I had on my website. We had to be able to do certain things since we’re serving a niche market. For example, clients can order in increments of 8 yards and not just single units. I didn’t want to give those up so I had to go out on my own and have it written on a new platform.

SOLUTION

What was the scope of their involvement?

Our site was rewritten from the ground up on Drupal Commerce. It was more getting the functionality of the site working to meet what I needed. They added features such as a rewards program. I had the design already figured out and we kept that the same since I was happy with it. I came in knowing pretty much what I needed, but they had ideas for improving things on the backend, things that weren’t making the website run smoother. So, we shared ideas back and forth and we used a lot of their ideas. Primarily we started out with what I knew I needed and how the site was functioning, to begin with. I think it was definitely improved upon with their input.

How did you come to work with Runner Agency?

When I went into this process, I researched web development companies across the United States. I did phone interview consultations with several of them from Oregon to Michigan, all over the place. Reagan, who owns Runner, made me feel really comfortable that they could handle it and they could get it done. We were looking at a bit of a time crunch to get this accomplished before the server was shut down where I was at. He projected an air of confidence that we could get it accomplished, have it the way we needed it in a good timeframe and at a good price. The bonus was they were local in Dallas.

How much have you invested with Runner Agency?

In total, we spent $20,000 to $30,000 on this project.

What is the status of this engagement?

I signed the contract September 2015 and we went live June 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Sales have been just as good as ever, so what they did worked. The customers are very pleased with the way the new site operates, especially the shopping cart. That is entirely different from what I had before. We’ve gotten a lot of positive feedback about that and a lot of positive feedback from clients on the website being easy to navigate and shop.

How did Runner Agency perform from a project management standpoint?

They were fabulous on that. The communication was absolutely incredible with the guy they had working as my project manager. I really can’t say enough good things about that side of it. We were in touch pretty much daily on the project. They sent ideas to troubleshoot things that needed to be fixed or improved. It was absolutely terrific.

What did you find most impressive about Runner Agency?

Since they were local, it was nice to meet with them and discuss the project in person once we got to a certain point. That was really beneficial.

Are there any areas Runner Agency could improve?

None.

BACKGROUND

Please describe your company and your position there.

Owner of a healthcare clinic

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RUNNER Agency, and what were your goals?

We needed a website designed and built so support our clinic launch in Rockwall. Our goals were to provide a great user experience and promote our services as well as create a user interface that provided a means to schedule appointments.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed several options and decided on Runner after speaking to their owner.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Runner worked with us every step of the way to ensure we were involved in the content and design of the website. We held regular meetings to review progress and discuss any open items.

How many people from the vendor's team worked with you, and what were their positions?

We had a project team that consisted of both marketing and development/design folks.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very pleased with the final website design and functionality.

Describe their project management style, including communication tools and timeliness.

Regular meetings; email correspondence. Very timely with responses.

What did you find most impressive or unique about this company?

The team is fantastic to work with. They are very responsive and knowledgeable.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Im the founder and CEO of a medical technology company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RUNNER Agency, and what were your goals?

Website, digital marketing, brand strategy, and collateral development (white paper, brochure, etc)

SOLUTION

How did you select RUNNER Agency and what were the deciding factors?

We interviewed 5+ digital marketing firms and liked the team's proposal the most.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a messaging workshop, then started building content, then used that to wireframe out and build the website, then used that to setup digital marketing efforts.

How many resources from the RUNNER Agency team worked with you, and what were their positions?

Worked directly with 6 resources, more in the background supporting our account. Positions ranged from all core areas of marketing.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our new website they fully built won a top website design award

How effective was the workflow between your team and theirs?

Great communication, hit or beat deadlines, integrated directly into our slack channel.

What did you find most impressive or unique about this company?

They offered everything for a full contracted marketing department and showcased their expertise in the industry. They also offered loved to everyone we talked to from the firm.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind