Ruckus

BACKGROUND

Please describe your company.

Bentley Labs formulates and manufactures personal care products, primarily cosmetics, and over-the-counter drug products, for a variety of leading brand marketers as well as niche brand marketers who serve the industry.

What is your role and responsibilities?

I'm the owner and CEO.

OPPORTUNITY / CHALLENGE

What was your goal for working with Ruckus?

We had a product that we were taking to market. While our take on the product is new, the product type has been in the marketplace for a long time, and we were looking for a new way to position it. Think of it as a technology that's been out there, it's been around, people have used it, but the company that launched the technology had a particular target audience, and they never evolved that. We were looking for a new audience, and obviously a new marketing strategy to attract them.

SOLUTION

Please describe the scope of their work.

They provided a couple of services. One was to educate us on internet marketing, how it works, what has proven to be successful, what hasn't, what business models work really well, and why. So, that was one big portion of the services they provided. The other was conducting the market research, and coming back to us with a plan for a different way to market our product, to a different target audience, to give us that uniqueness. Everybody was marketing the product to 40-to-50-year-olds. Nobody was thinking of the younger generation who are much more in tune with appearance and personal care products.

We worked on this for about five months, and we were just blown away by what they did for us. The results of their research and their recommendations are just now coming to fruition, but they really exceeded our expectations.

Can you give a sense of the size of the initiative?

We've planned three phases for this project. The initial phase was probably less than $30,000. As we move forward through the project, this should run in the $200,000 to $500,000 range

RESULTS & FEEDBACK

What were the results of the project?

We haven't yet executed the marketing model that they've built for us yet, but in the short term, their recommendations have caused us to go out and look for strategic marketing partners to team up with, particularly ones who concentrate on internet marketing to the younger generation. We had no meaningful experience with digital marketing, but we're really excited at the doors that are opening up, and the potential impact and reach of our campaign.

Do you have any statistics or metrics on the project?

It's too soon to talk metrics, but I feel good about what we're seeing.

Is there anything unique or special about Ruckus that really makes them stand out?

They listened really carefully to us, and that impressed me. They're a young group, and I thought they might come in and act like they knew it all. But, they didn't. They also showed a lot of enthusiasm for the product and the category, and that was really important. It wasn't just a project to them. You could feel that they were totally jazzed about going to work on this kind of a product in that kind of marketplace. What it said to me was, before we even were done with the initial meeting, they were already thinking about how this could be done. Even in those initial RFP [request for proposal] meetings, they were coming up with amazing ideas for us.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

Honestly, I didn't. Their responsiveness really impressed the hell out of me. I recommend them to any of my customers that I deal with now. I really like their energy. As a young entrepreneurial firm trying to break in, these guys show a ton of promise. They're going places.

BACKGROUND

Please describe your company and position.

I am the Marketing Assistant of (a/an) Food & Beverages

Describe what your company does in a single sentence.

Four generations of cheese experts experienced in specialty cheese making, importing, and processing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruckus to accomplish?

• Drive awareness to our brands

SOLUTION

How did you find Ruckus?

Referral

Why did you select Ruckus over others?

High ratings, Pricing fit our budget, Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of Ruckus’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had the pleasure to work with the Ruckus Studio team and within the scope of work we made a Cello commercial. We also worked with the Ruckus agency and they did a plethora of work for us including emails, B2B work/ content, and blog content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Regarding the Cello Cheese commercial, it came out overly successful and had many clicks. With emails the content that was made had users going to our website and really engaged with the email blasts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered projects on time and took notes with improvements we would need to be made.

What was your primary form of communication with Ruckus?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The overall Ruckus team were always pleasant to work with. They always came prepared for meetings and had amazing ideas.

Are there any areas for improvement or something Ruckus could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am an executive at (a/an) Education

Describe what your company does in a single sentence.

Children's museum and zoo

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruckus to accomplish?

• Drive more awareness
• Drive visitors
• Drive donations

SOLUTION

How did you find Ruckus?

Referral, Other

Why did you select Ruckus over others?

• Pricing first our budget
• Company values aligned

What was the size of Ruckus’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work encompassed 4 paid digital ad campaigns across social media and SEM. Each campaign included design, campaign setup/launch, monitoring, and reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ticket sales
• new website traffic
• donations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were delivered on time, and responses were always prompt.

What was your primary form of communication with Ruckus?

Virtual Meeting

What did you find most impressive or unique about this company?

The sizeable team that was supporting our account compared with the size of our budget/spend.

Are there any areas for improvement or something Ruckus could have done differently?

I would have liked more planning and visibility around data and reporting. I often times find that I had to provide follow up questions dig deeper into campaign learning (both good and bad). Would have appreciated more time before launch to plan and set goals/targets.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of (a/an) Consumer Products

Describe what your company does in a single sentence.

We are an international healthcare group. Our purpose is to improve the lives of consumers and patients, through making available a range of clinically valuable healthcare products. We employ more than 250 people based in locations across Europe, North America, and the Asia Pacific region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruckus to accomplish?

• Optimize social presence for key consumer brands.

SOLUTION

How did you find Ruckus?

Referral

Why did you select Ruckus over others?

• Great culture fit
• Referred to me
• Company values aligned

What was the size of Ruckus’s team?

20

Describe the scope of work in detail. Please include a summary of key deliverables.

• Optimize social media presence for key consumer brands including strategy and asset development + community management.
• Creative agency of record
• Email strategy development and deployment
• Ongoing creative development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in social followings
• Other KPIs for social, CRM

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Ruckus team is responsive and efficient - projects are delivered on-time or early and usually under budget. The team is highly engaged and extremely creative - not to mention, just good people!

What was your primary form of communication with Ruckus?

Virtual Meeting

What did you find most impressive or unique about this company?

• Responsiveness
• attention to detail

Are there any areas for improvement or something Ruckus could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

I work for an asset management firm an I help source new investments and manage our existing portfolio of companies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ruckus?

To build a new website for our firm

What were your goals for this project?

Have a platform that helps our partners learn more about us and also as a general marketing tool to prospective companies seeking capital

SOLUTION

How did you select this vendor?

Extensive review and interview of other alternatives

Describe the project in detail.

Full website describing all activities of our firm

What was the team composition?

Project manager, designer, writer and developer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website meaningfully increased inbound traffic from entrepreneurs and also discoverability of our firm within industry searches and research etc.

How effective was the workflow between your team and theirs?

The workflow was very effective and efficient

What did you find most impressive about this company?

Accessibility

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Admiral Capital Group is a private equity and real estate firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ruckus?

Website redesign.

What were your goals for this project?

Needed a modern website that was mobile responsive.

SOLUTION

How did you select this vendor?

Ran an RFP process with multiple firms.

Describe the project and the services they provided in detail.

They conducted a branding process which then was used to design a new website for our group.

What was the team composition?

Project team consisted of a sales person, account manager and web development team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Very slick, clean new website with strong SEO.

How was project management arranged and how effective was it?

They were very proactive and responsive. Worked hard to push the project forward.

What did you find most impressive about this company?

Their custom service throughout the design phase was excellent.

Are there any areas for improvement?

None.