Rootless Agency

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Link Solutions Painting, a company that provides residential and commercial painting services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootless Agency?

We wanted to build more brand awareness and get a better reputation in the marketplace. So, the challenge was showcasing that through a nice website.

SOLUTION

What was the scope of their involvement?

Rootless Agency has helped us with website design and development. It's worth noting that they have created the website from scratch using WordPress. Moreover, they’ve also helped us with blog posting, SEO, and branding. A lot of our digital strategy came from them. Besides, they have crafted our slogan. The team has also created a video of our company introducing our owners.

Initially, there was an information-building phase. We started by giving them content information. They asked about our company and took video footage for the website. After they gathered enough information and footage, they got to work.

It has taken them a couple of months to deliver the website. We have gone through it to ensure we are 100% satisfied and have made a few changes here and there. They have helped us with color choices for the website. In fact, they have delivered a color palette that enhances our site's UX.

Rootless Agency has also helped us with the blog section. They’ve taught me how to update blogs every week for better SEO. Not to mention, they have worked on SEO and hosting as well. They’ve helped me with Google's typical keywords.

What is the team composition?

We work with Rootless Agency's two owners.

How did you come to work with Rootless Agency?

A friend who used to work for a roofing company recommended Rootless Agency, so I set up a couple of in-person meetings. During these initial interviews, Rootless Agency gauged our vision and proved they could connect with it. Overall, I liked what they had to say, so we started working with them.

How much have you invested with them?

We’ve spent $15,000. Plus, we pay a monthly fee of $150 for their basic web maintenance plan.

What is the status of this engagement?

We started working together in October 2023, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We really like the website Rootless Agency has delivered. It hasn't crashed or experienced any bugs so far. Furthermore, it has helped us gain more legitimacy. Now, people see a legitimate company when they go to our website, and we can proudly share our profile. The slogan the team has created also makes 100% sense.

We’ve had many commercial companies and residential people visit the site. I’m satisfied with the design and everything the team has done.

How did Rootless Agency perform from a project management standpoint?

They’re great. We have no complaints about meeting deadlines or staying on budget. We typically text or email them. Since we don't manage a high volume of work, we don't use any project management tools. As a result, we organize everything within ourselves. They're always there if I need any adjustments or have any questions.

What did you find most impressive about them?

The personalization Rootless Agency provides is impressive. It has all worked out.

Are there any areas they could improve?

I’m not aware of anything they can improve on. They’ve done an overall great job.

Do you have any advice for potential customers?

Come with your ideas. You can bounce your ideas off the Rootless Agency team. You can brainstorm what you’re looking for, and they can help out with your vision.

BACKGROUND

Please describe your company and position.

I am the Founder of Lunariaa.eu

Describe what your company does in a single sentence.

At Lunariaa.eu we capture moments and make them last forever. Whether it’s your bridal bouquet or you want to keep those first date flowers. Are you looking for a special gift for your loved ones ? We are here for you. From sketches with a meaning behind, names written in dried and preserved flowers, what is better than a memory that lasts forever? 

Lunariaa was born after Olsjana gifted her sister in law a bouquet of fresh flowers for her birthday. She felt sorry as those beautiful flowers were going to waste in such a short period of time. That’s when she thought about preserving flowers and turning them into art. 

Together with her husband they decided to name it “Say it with flowers” which was later changed to Lunariaa.eu, aiming to make it international. While starting a business and raising two kids she kept on working to penetrate a new market and received numerous positive reviews.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rootless Agency to accomplish?

• Logo & Branding Design
• Website
• Social Media Managment
• Online Marketing

SOLUTION

How did you find Rootless Agency?

Referral

Why did you select Rootless Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Rootless Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunariaa.eu approached Rootless Agency to assess their brand and help them to expand into the international market. Rootless Agency consulted with me and advised me to start with a new name and logo. The name Lunariaa was selected because it represents a flower that is much loved for its white or purple petals. 

The Lunaria plant represents honesty, money, and sincerity. The Latin name means “moon shaped.” This refers to the translucent seed capsules of the Lunaria plant that resemble coins. This gives the plant its alternate name: the silver dollar plant. The Lunaria plant dries naturally, so it was the ideal choice to represent the company. 

The logo was not the only request. We, at Lunaria, needed to create a strong presence in the market. Rootless Agency helped with Logo, branding, social media management, videography, web design, business consulting and much more. They worked as our part time marketing department.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After following all their strategies, Lunaria became the nr1 brand in producing art with dried flowers. We now ship worldwide thanks to our ecommerce site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I think this is their strongest point. They were always very communicative and punctual with deliverables.

What was your primary form of communication with Rootless Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love their creative thinking. They helped me open so many doors I had no idea existed.

Are there any areas for improvement or something Rootless Agency could have done differently?

Not really.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at Litchfield Vo & Associates, an accounting and tax services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootless Agency?

We needed help with branding and website design and development.

SOLUTION

What was the scope of their involvement?

Rootless Agency designed our company’s logo, letterhead, and business cards. The team also designed, set up, and maintenance our website. Rootless Agency provided ongoing website maintenance and updates.

What is the team composition?

We worked with an unknown number of teammates from Rootless Agency.

How did you come to work with Rootless Agency?

Someone referred Rootless Agency to me. I chose them because they were close to my geographic location, their pricing fit our budget, and they were referred to me.

What is the status of this engagement?

We worked with Rootless Agency from October 2024–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We liked the logo Rootless Agency designed. We got a lot of contact from potential clients via the website. We received one new client contact per week through the website after it launched. Clients contacted us via the website instead of calling in. We emailed clients back and scheduled meetings for introductions.

How did Rootless Agency perform from a project management standpoint?

Rootless Agency delivered on time. We were busy, so we were slow at times. We had virtual meetings.

What did you find most impressive about them?

Rootless Agency delivered on time. The team designed a beautiful and unique logo and a professional website.

Are there any areas they could improve?

There’s nothing I can come up with.

BACKGROUND

Please describe your company and position.

I am the Broker of Eni Bashaj Living

Describe what your company does in a single sentence.

Real estate 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rootless Agency to accomplish?

• Branding
• Website

SOLUTION

How did you find Rootless Agency?

Other

Why did you select Rootless Agency over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating branding and website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Branding and website were created to my satisfaction 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rootless Agency did an excellent job managing the entire project from start to finish. Everything was delivered on time, communication was always clear, and they were extremely responsive whenever I had questions or feedback.

What was your primary form of communication with Rootless Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Rootless Agency was how personal and supportive the experience felt. They don’t just deliver a service — they genuinely care about understanding your vision and bringing it to life in a way that feels authentic to you and your business. Xhulio stood out because of his professionalism, creativity, patience, and responsiveness throughout the entire process. He was always available to answer questions, explain details, and provide guidance whenever needed. I never felt rushed or ignored, and that level of communication and support is rare. I was also very impressed with the quality of their work. The branding and website they created felt polished, modern, and very thoughtfully designed. They combined creativity with professionalism in a way that truly set them apart from other companies I considered.

Are there any areas for improvement or something Rootless Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the President of Equitable Events

Describe what your company does in a single sentence.

Equitable Events is pursuing non-profit status and works with kids and parents in underserved areas of Boston to democratize access to cultural events and club sports, to create healthier lifestyles and level the playing field.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rootless Agency to accomplish?

• Branding & Logo Design
• App Design/Development/UI/UX
• Testing

SOLUTION

How did you find Rootless Agency?

Online Search

Why did you select Rootless Agency over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Rootless Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of Equitable Events brand, logo, detailed business requirements document, Figma mockups, development of app, and testing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On time, within budget, and highly performant, production-ready app.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Technically on point and highly skilled through all phases - starting with brand and logo and transitioning to a detailed business requirements document for our app, followed by Figma mockups, flawless development, and testing.  They were incredibly patient and thoughtful when we had half-baked ideas, leveraging a wealth of best practices to turn those ideas into high-value-add, production-ready features.  They delivered everything on time and within budget - no unpleasant surprises!

What was your primary form of communication with Rootless Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Rootless Agency took the time to really understand our mission, and they shared our values. I've worked with many outside vendors over the years, but everyone on the Rootless team believed in what we were doing and took a legitimate interest in the project.  From the start they always felt like a natural extension of our team, helping us every step of the way think critically and holistically through all issues. 

Are there any areas for improvement or something Rootless Agency could have done differently?

We had Rei on Brand Design, Dea on UI/UX, Arlind, Enxhi, and Yllza on App Development, Amarda on Wordpress Development, and Xhulio as Project Manager/Administration -- all diligent and fully committed pros.  

I can't think of anything they could have done differently.  No doubt I'll use them again, and without hesitation recommend these guys for any project you may be considering! 

BACKGROUND

Please describe your company and position.

I am a department director at Stonegrove Roofing Partners

Describe what your company does in a single sentence.

Stonegrove Roofing Partners (SRP) is a collective of premier residential roofing brands committed to next-level excellence and growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rootless Agency to accomplish?

• Website Development

SOLUTION

How did you find Rootless Agency?

Referral

Why did you select Rootless Agency over others?

• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Rootless Agency designed our new website and strategic verbiage to align with the Stonegrove brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The process was easy and enjoyable, and the team went above and beyond to understand my company's brand and vision for growth, delivering a fully functional website in under 3 weeks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Xhulio and the Rootless Agency did an incredible job building my businesses new website. Timely, trustworthy, and detail oriented are just a few of the words I would use to describe the Rootless Agency and I would recommend them to any business looking to elevate their digital brand.

What was your primary form of communication with Rootless Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The process was easy and enjoyable, and the team went above and beyond to understand my company's brand and vision for growth. 

Are there any areas for improvement or something Rootless Agency could have done differently?

None that I experienced.

BACKGROUND

Please describe your company and position.

I am the Owner of Fit

Describe what your company does in a single sentence.

Private Training Studio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rootless Agency to accomplish?

• Web design
• SEO
• Understanding SEO

SOLUTION

How did you find Rootless Agency?

Online Search

Why did you select Rootless Agency over others?

Intelligent views on the process

How many teammates from Rootless Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rootless did an amazing job synthesizing my vision into a great looking webpage. They also educated me on how to continually grow the page to entice more traffic and sales. I'm really impressed by their breadth of knowledge, talent for explaining obtuse internet lingo, and elegant design. I'm in it for the long haul with rootless.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Logo creation

Web design

Web development

Website created

SEO embedded.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Timely and with care.

What was your primary form of communication with Rootless Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Insightful process. The decisions and design were all thoughtfully created.

Are there any areas for improvement or something Rootless Agency could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

I am the Owner of Boston Doors and Windows

Describe what your company does in a single sentence.

Doors & Windows replacement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rootless Agency to accomplish?

• New Website
• Branding

SOLUTION

How did you find Rootless Agency?

Online Search

Why did you select Rootless Agency over others?

Close to my geographic location

How many teammates from Rootless Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Brandingn and new website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

delivered on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

on time. 

What was your primary form of communication with Rootless Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They provided good and clear communication.

Are there any areas for improvement or something Rootless Agency could have done differently?

Carousell photos.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of SalivaDirect, Inc.

Describe what your company does in a single sentence.

Public Health nonprofit, focusing on equitable testing solutions for global illnesses and diseases.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rootless Agency to accomplish?

• Creation of website
• Redirect of existing website to the new one

SOLUTION

How did you find Rootless Agency?

Online Search

Why did you select Rootless Agency over others?

• Good value for cost
• Company values aligned

How many teammates from Rootless Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rootless created the design of our new website with the SDI team responsible for providing the content. They also lead the transfer of our domain to Name.com to ensure a smooth and seamless transition as part of the website development process. Moving forward, Rootless will be providing monthly support for minor website updates and optimizations in addition to hosting services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The development of the website, setting up the domain transfer and helping with edits to the developed site. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Rootless team was incredibly responsive and did a great job with both individual and collaborative efforts. 

What was your primary form of communication with Rootless Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness was much appreciated, as well as their proactive effort to give a fantastic end result.

Are there any areas for improvement or something Rootless Agency could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the owner of Red Square Real Estate

Describe what your company does in a single sentence.

Real estate sales and development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rootless Agency to accomplish?

• Logo Creation
• Brand recognition

SOLUTION

How did you find Rootless Agency?

Referral

Why did you select Rootless Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective
Create a distinctive logo that establishes Red Square Real Estate Brokerage as a reputable and trustworthy real estate expert, fostering long-term brand recognition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Logo was created

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. On-time, timely response.

What was your primary form of communication with Rootless Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

Their personal attention, highest level of creativity, and execution were outstanding.

Are there any areas for improvement or something Rootless Agency could have done differently?

no