Rezaid

BACKGROUND

Please describe your company and your position there.

I am the managing director of QSustain based in Manchester, UK. We are an award-winning consultancy that offers sustainable solutions and strategic support to several industries and sectors. We also devise strategies for site sustainability by assessing and optimising the environmental performances of our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rezaid?

We were looking to create a database of all the machinery and vehicles that arrive at sites where we support clients. This information was mostly recorded using Excel sheets by on-site personnel.

For QSustain, compliance adherence is essential to ensuring a sustainable environment by recording, monitoring then reducing carbon and checking for sustainable and responsibly sourced materials.

We are a Sustainability and Engineering company and did not have in-house designers or developers and called upon Rezaid to develop an end-to-end digital protype of the two core components needed to develop QSustain’s ‘Compliance Solution’, namely the on-site collection, recording, and compliance management of machinery and vehicles.

The technical aspects required knowledge of Adobe Photoshop, Adobe Illustrator and Adobe XD, skills that we lacked in-house.

What were your goals for this project?

Our main goal was creating a rapid, digital prototype prior to developing fully functional software application. As this is a highly-cost effective and design-led process used for accurately building software products and services, we were expecting high productivity combined with costs’ savings.

SOLUTION

How did you select Rezaid?

We conducted research and interviewed 3 software companies. However, Rezaid’s proposal stood out strongest, and the team demonstrated a clear understanding of technical knowledge as well as UI/UX knowledge to help execute our project to our exact needs.

Describe the project in detail.

Initially, we shared our requirements and the business process in detail with Rezaid. The team then produced design specs which gave a clear, visual representation of each screen and the process involved in navigating the solution, leading to a better understanding of what can be expected from the application.

We shared our feedback with Rezaid on the specs produced, which helped them in creating high fidelity screen designs showing each operational step. The design was further discussed, and we made a few further suggestions which Rezaid incorporated into the prototype design.

The final version of the prototype was then developed which illustrated visually our Compliance App’s precise look and feel.

What was the team composition?

3 team members were involved throughout the project. Digital marketing manager, Senior Architect Manager, Sr. UI/UX designer. The team size did not change over time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Rezaid produced high end, accurate screen designs that we presented to stakeholders to move to the next stage of our app development strategy.

Their approach has immensely streamlined our business process while saving both time and money. Moreover, the results were in alignment with our initial expectations. We were able to see the app flow exactly as we needed to.

How effective was the workflow between your team and theirs?

Rezaid ensured that all targets were achieved within the designated time allotted further demonstrating their professionalism and approach.

Not only was the team highly skilled, it was also readily available – even at odd hours – which differentiated them from other companies in their industry. Hence, we did not experience any time difference issues. The main tools used for communication were Outlook, Zoom and MS Team.

What did you find most impressive about this company?

I was impressed by the affordability and their pro-active attitude, in particular. I have worked with many companies, Rezaid stands out in the processes they have developed- very little time is wasted and feedback/reporting is timely.

The weekly ‘progress report’ covering the previous week’s work combined with the ‘week ahead’ report ensures planning and feedback are matched together. Together, this helped us to incorporate our feedback into each step of the process thereby distinguishing Rezaid positively from other vendors.

Are there any areas for improvement?

The team at Rezaid had all the appropriate skills and was helpful and collaborative. We are completely satisfied with their performance.

BACKGROUND

Please describe your company and your position there.

I am the Co-founder and Chair of The Youth Charter, a UK registered charity and UN accredited non-governmental organisation. We address social issues such as educational non-attainment, health, inequality and anti-social behaviour amongst disaffected, disenfranchised and disillusioned youth, focusing our efforts on sustainable human development.

I am responsible for developing the charity’s strategic vision and overall design, development and implementation of our projects and programmes nationally and internationally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rezaid?

In order to deliver our service efficiently, we required an improved, stronger online presence. The existing website was deemed to be an obstacle that hindered the progress of the organisation. Its interface lacked user-friendliness, the web design and layout lacked aesthetics, web navigation was difficult, design was non-responsive, and content management of a vast amount of data was required.

Furthermore, the website’s overall technical performance was poor. Amongst other things, it suffered from a high load time. By re-developing the site we will have the opportunity to engage effectively with all key stakeholders. We had limited internal resources to address the challenges.

What were your goals for this project?

We partnered with Rezaid to completely overhaul our online presence so the user experience in terms of ease of navigation, branding, load speed and on-going website maintenance could match our charity’s otherwise phenomenal service.

SOLUTION

How did you select this vendor?

I originally met the founder and CEO of Rezaid, Dr. Moneeb Awan during the time he was President of The Greater Manchester Chamber of Commerce. I initially discussed the project with him which led to a broader conversation that included their project manager and team members.

Their combined knowledge, passion and technical capabilities in the interview process demonstrated that the overall quality of their work would be high. The selection process was handled by myself and my Executive Administrator, Janice Argyle

Describe the project and the services they provided in detail.

The website had fallen into a state of decay. Rezaid re-built it from scratch rather than redesign the existing one. The web designers took the voluminous content we supplied from the old website and developed a strategy to re-design and develop it in a manner that would be clear, concise, consistent and attractive.

Our logo colours were retained and built out into a vibrant colour palette, which was incorporated throughout the entire website – introducing uniformity and seamlessness into the overall design. Modern UI and UX techniques were used to display text to improve navigation and engagement rates.

Moreover, the design was made responsive using bootstrap 4, making it adaptable to any device or screen size which helps in increasing mobile traffic and lowering the bounce rate. Rezaid used NGINX as the web server, CDN, SSL to make the website more secure, a market-leading WordPress CMS, and a web host powered by Google Cloud.

The hosting site incorporates server level caching for a quick website load speed, PHP 7.3, and MariaDB for more storage engines and faster performance. My role throughout was to review progress against agreed milestones and provide critical feedback.

What was the team composition?

A number of resources from team Rezaid were involved in the project. This included 2 UI/UX specialists for digital prototyping, 3 back-end developers for php coding, 2 front-end developers responsible for the websites interface coding and 1 content writer. Our main point of contact throughout was the designated project manager.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our new website was launched on time and it is a significant improvement on the previous site in all aspects including performance – with a low loading time, better navigation and layout, organised content management and overall a user-friendly interface. The results have exceeded our expectations and the positive feedback we have had continues to support this assertion.

How was project management arranged and how effective was it?

The team at Rezaid are proactive, they met the project deadlines and there was never any delay. Communication was primarily through video conferencing tools eg Zoom, instant messaging and emails. Local (Manchester based) meetings were held upon reaching key milestones.

Even though Rezaid’s operational team is based off-shore, time differences did not negatively impact the project. Having its UK headquarters in Manchester further helped the process, and meant we always received clear and timely responses to any queries we raised.

What did you find most impressive about this company?

From developing an agreed strategy with a clear vision for design changes built into a time bound implementation plan, the journey was educational and professional. Rezaid advised where required and worked with a professional attention to detail in order to realise our vision. Rezaid’s designated Project Manager was available 24/7, a fact that differentiates them from other vendors.

Are there any areas for improvement?

The experience with Rezaid has been satisfying. I can’t point to anything specifically that we should have done differently.

The site capabilities have built with our future plans in mind. Now that we have entered phase 2 of the relationship – the research based, target-led digital marketing phase –we are confident the outreach plans we have will also deliver strong results. I can only highly recommend working with Rezaid.