RevX

BACKGROUND

Please describe your company and your position there.

I am CEO and Founder of Growth Robotics. Growth Robotics is a SaaS product that helps marketing agencies generate leads in a very unique way. Our Product RoboAuditor is a white label SEO audit tool that can be embedded on any website in just a few minutes. We are now being used by more than 3000+ agencies and are one of the top apps on HubSpot Ecosystem.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractional CMO?

SEO Audits is a super crowded market and it's like we are selling Diamonds to Merchants. So it's not easy. We needed some experienced team to help us scale with low cost and more experimentation with new growth hacks.

What were your goals for this project?

The Goal of the project was pretty clear. We wanted to grow in the North America region. So Quality Traffic, Qualified Leads were two-point agenda for the project.

SOLUTION

How did you select this vendor?

It was not easy. We have gone through a lot of them but they were more of the internet knowledge than the practical experience. We got to know about Fractional CMO when were doing our online search for SaaS marketing specialists. We were impressed with their background of Technology + Marketing and also their previous works in the SaaS industry. Hence we went ahead with Fractional CMO

Describe the scope of their work in detail.

Our goal was clear and hence we gave the team a free hand to understand our product, vision clearly. We had lot of discovery calls and then decided on the plan. We were surprised to see that the FCMO team also gave us the right metrics to measure and not to go after vanity metrics. We had weekly meetings on the activities completed and the plan for the coming week and how are we moving towards our goals.

What was the team composition?

They had a very good blend of Technology, Marketing, and Creative people. So they understood the marketing automation, email deliverability, technical SEO, creative design and social media pretty well. The Good thing is they were more focussed on the product and the messaging than just doing some activity.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After a couple of months, we have seen a steady increase in website traffic from the required countries i.e. North America and also there was a good percentage (>12%) conversion of website traffic to Qualified Leads i.e. Signups. We also saw a steady increase in our social media followers. Our email open rates were more than 30% consistently even for a large audience. The growth was steady and always moving NORTH.

How effective was the workflow between your team and theirs?

It was very smooth. When the other team understands your product and vision, things become smooth. We also had the weekly calls so the scope of going wrong was reduced.

What did you find most impressive about this company?

Their amazing knowledge of growth hacking, technical skills, and marketing automation setup on different products. I would say they are experts in many areas.

Are there any areas for improvement?

You can never measure creativity hence i feel yes creatively it can always go a level up.

BACKGROUND

Introduce your business and what you do there.

I’m the former South Asian marketing manager at Turnitin.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractional CMO?

My company needed help with digital marketing and consultation. We wanted a vendor that would be responsive and progressive. 

SOLUTION

What was the scope of their involvement?

Fractional CMO provided dynamic consultation on our creative cycle and digital marketing. They let us know how they felt about our approach, and we were very open to their insights. The team also helped optimize our website and marketing tech stack.

What is the team composition?

They brought in a content manager and someone to oversee the tech stack. There was also a servicing partner and the owner.

How did you come to work with Fractional CMO?

They were referred to me. They were also classmates of mine almost 20 years ago.

How much have you invested with them?

My company spent about $3,000 per month.

What is the status of this engagement?

We worked together from September 2017–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Fractional CMO was pretty solid when it came to understanding the sales cycle. They were hands-on and always told us what they could deliver. They didn’t overpromise and then later say they couldn’t do something.

How did Fractional CMO perform from a project management standpoint?

We had ZOOM calls with the team every 2–3 days. We used Asana, Google Drive, and Google Calendar. They ensured there was a Google Sheet or Excel Sheet to track the project’s progress. They were particular about following timelines. We were able to delegate the work, and they did it independently.

What did you find most impressive about them?

The knowledge they brought on board of heatmapping and how we can use analytics on the site was impressive.

Are there any areas they could improve?

The team is pretty new. I would’ve liked to see more data insights. They were good at an intermediate level of data mining, but there was quite a lot of handholding. I’m a very data-savvy person; initially, their data mining capabilities were limited, although they worked through this. 

Do you have any advice for potential customers?

Make them understand the product to the fullest and what the business cycle is going to be. Be quite open to their feedback. If you provide them good product training and make them understand the field cycle and what the marketing objectives are, they should be able to deliver.

BACKGROUND

Please describe your company and position.

 I am the B2B Product Marketing & UX / UI Lead of an Electronics Manufacturer

Describe what your company does in a single sentence.

Group viewable, No Headset required, Spatial 3D experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fractional CMO to accomplish?

• Email marketing
• Domain awareness

SOLUTION

How did you find Fractional CMO?

Referral

Why did you select Fractional CMO over others?

Referred to me

How many teammates from Fractional CMO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Email marketing campaign for product awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Open Rate Increase 
• Higher Click-Through Rate (CTR) 
• Increased Website Traffic from Emails 
• New Leads Generation 
• Improved Conversion Rate 
• Boosted Social Media Engagement 
• Growth in Email Subscriber Count 
• Higher Feedback and Survey Response Rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and delivered the tasks on time. The team is very professional and highly communicative as well as doing QA checks on Email in a timely fashion always.

What was your primary form of communication with Fractional CMO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very fast and responsive and doesn't back out of work given to them no matter the time they are asked to do it.

Are there any areas for improvement or something Fractional CMO could have done differently?

Only area of improvement I see, would be doing slightly better QA checks.

BACKGROUND

Please describe your company and position.

I am the CGO of Lingoda

Describe what your company does in a single sentence.

Match Talent is an initiative by Lingoda in collaboration with Kiron. We are experts in the qualification and integration of international talents combining vast experience in 100% funded education programs - and we will help you to find the best one for you.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fractional CMO to accomplish?

• Workflows Set Up
• Reporting
• CMS

SOLUTION

How did you find Fractional CMO?

linkedin

Why did you select Fractional CMO over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Fractional CMO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Revamp of the contact form and switch to the hubspot form 
• Introduction of different workflow depending on the entry point and channel 
• Leads eligibility automation 
• Workflow automation 
• Preparation for Hubspot migration internally 
• Reporting 
• CMS and UX consultation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

proper lead tracking and reporting improvement in eligibility/quality of the leads and overall conversion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

time and work efficient team polite and professional. They were very experienced and knowledgeable about Hubspot's general proactivity.

What was your primary form of communication with Fractional CMO?

Virtual Meeting

What did you find most impressive or unique about this company?

time and work efficient team polite and professional very experienced and knowledgeable about Hubspot general proactivity

Are there any areas for improvement or something Fractional CMO could have done differently?

nothing to note so far

BACKGROUND

Please describe your company and your position there.

Medicus IT is committed to helping healthcare organizations leverage technology to optimize patient care. We help our partners run their operations, grow their processes, and transform their practices by providing solutions beyond your traditional IT.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractional CMO, and what were your goals?

We leveraged Fractional CMO to help us clean up our database within HubSpot. Our goal was to have a clean slate in order to optimize leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

While in the process of starting new web campaigns, CMO helped us with everything needed to get the ball rolling. They imported and exported lists for us, cleaned up our hubspot properties, and much more.

How many people from the vendor's team worked with you, and what were their positions?

Four;

• Marketing Operations Specialist
• Marketing Operations Executive
• Marketing Operations Manager
• Marketing Automation Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Fractional CMO is an extremely knowledgable team with years of experience, and they help you get the job done in a timely manner.

Describe their project management style, including communication tools and timeliness.

Very punctual through slack and outlook.

What did you find most impressive or unique about this company?

They are very technical, advanced, and have the answer to any question you could think of!

Are there any areas for improvement or something they could have done differently?

none

BACKGROUND

Please describe your company and your position there.

Director of Demand Generation at Zignal Labs. Zignal’s Narrative Intelligence Cloud analyzes billions of digital stories in real-time to help customers discover and manage the narratives that can help or harm them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractional CMO, and what were your goals?

Manage the backend of our website built in WPEngine and support our SEO strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience, work quality, ethics, pricing, and flexibility.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They manage all aspects of our website. Fractional CMO sees the customer as a partner and not just as a new account.

How many people from the vendor's team worked with you, and what were their positions?

2 to 3 people depending on the project.

1. Account manager
2. Web developer
3. SEO strategist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website was optimized.

Describe their project management style, including communication tools and timeliness.

We do weekly meetings with FractionalCMO and Zignal's marketing team. We communicate daily on Slack channels.

What did you find most impressive or unique about this company?

The organized and results-oriented team manages the work seamlessly and requires minimal oversight. Their ability to focus campaigns around the client’s needs sets them apart.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

We are a marketing company for medical doctors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractional CMO, and what were your goals?

As a company that’s just starting creating a website was difficult. I trusted Fractional CMO and their collaborative effort to execute my vision, which they did! Our weekly meetings were very effective and promptly responses to my emails.

SOLUTION

How did you select Fractional CMO and what were the deciding factors?

After talking to multiple companies I decided going with Fractional CMO because I felt like I trusted them the most.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Multiple meetings where creative perspectives were presented allowed the company to make the proper steps to make progress. My website was created on Wordpress which made it easy and functional. Their team is great with deadlines and sticks to their word.

How many people from the vendor's team worked with you, and what were their positions?

I worked with two people

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Very happy with the overall outcome look forward to working with them in the future.

Describe their project management style, including communication tools and timelines.

Project management and communication was very great

What did you find most impressive or unique about this company?

Their effectiveness to do whatever it takes to get the job done.

Are there any areas for improvement or something they could have done differently?

No, not that I know.

BACKGROUND

Please describe your company and your position there.

A small firm providing astrology consultation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractional CMO?

To increase reach among potential clients.

What were your goals for this project?

Build brand recognition ,increase reach

SOLUTION

How did you select this vendor?

Through a reference.

Describe the project in detail.

Project includes creating a website from scratch, creating advertisements for it and run an online campaign.

What was the team composition?

Team comprised of one Ms Sugandha Daga who was our one point contact. Later another person shrikant joined.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes we are getting positive feedback from our past clients and a lot of new enquiries.

How effective was the workflow between your team and theirs?

It was quite good.

What did you find most impressive about this company?

Ready to make changes at a moment's notice. Very receptive to our ideas.

Are there any areas for improvement?

Quite satisfied