Renaissance Marketing

BACKGROUND

Please describe your company and position.

I am the Owner of an advertising & marketing company

Describe what your company does in a single sentence.

We do website design and branding.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Renaissance Marketing to accomplish?

• Increase traffic to website with SEO

SOLUTION

How did you find Renaissance Marketing?

• Online Search
• Referral

Why did you select Renaissance Marketing over others?

• High ratings
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

I approached Renaissance Marketing after hearing positive feedback from a colleague who had used their SEO and digital marketing services. I am a web designer but have not kept myself up to date on SEO, so I hired them to take a look at my site and help me improve my ranking. Not only did they provide a full analysis of the copy used on each page of my site, but they also provided updated meta descriptions and page titles.

I've been very impressed with the thoroughness of their work and in the short time since hiring them I have already seen a dramatic increase in traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My website had not gotten much traction since I created it, and I was often unable to find it within the first few pages of a Google search. Since hiring Renaissance, I have seen my site pop up on the first or second page already, and it's still climbing. Additionally, I saw my overall Google Analytics impressions and page visits more than double.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While I didn't have a specific timeline or deadline on this project myself, Renaissance delivered their initial SEO report very quickly. Once we determined the scope of the project, they provided updated copy along with the meta descriptions and titles much faster than anticipated! All deliverables were provided via email.

What was your primary form of communication with Renaissance Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They clearly have a very talented team working on their SEO and web copy. I wanted to ensure that my copy didn't lose it's personality, as I had hired an SEO team in the past that really just butchered things for the sake of keyword density. Renaissance listened to me and kept things in the same tone while adding valuable keywords where necessary.

Are there any areas for improvement or something Renaissance Marketing could have done differently?

Not that I can tell, at this point! I've been very impressed.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of an advertising & marketing company

Describe what your company does in a single sentence.

We're a digital marketing firm and Google Certified Partner. From Spark to Flame, we help service-based businesses get found online and ignite tangible business growth with Google Ads management and Search Engine Optimization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Renaissance Marketing to accomplish?

• Consult and execute on SEO best practices for multiple projects
• Content Writing
• Write SEO-friendly copy for multiple websites

SOLUTION

How did you find Renaissance Marketing?

Referral

Why did you select Renaissance Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Renaissance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Renaissance Marketing works directly with our team to develop an SEO strategy, write SEO-friendly content, and perform on-page and off-page SEO tactics to improve online rankings for multiple clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have multiple clients and several are 90+ days into the project, and we've seen measurable increases (sometimes in excess of 30% improvement) in keyword ranking, users, sessions, and conversions on all websites. Further, our clients have reported an uptick in good quality leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Renaissance Marketing is a great partner that is always willing to customize the experience for our client's needs. Together, we've developed a process to streamline efficiencies, track progress, reduce errors, and improve the overall customer experience. All deliverables have been on time, and their team does a great job of communicating along each step in the process.

What was your primary form of communication with Renaissance Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their values! Our company demands that client experience and real, tangible results be a priority always. We do everything with integrity and transparency, and we need a partner that feels (and acts) the same. Renaissance shares these values and shows with their actions that they're on the same team.

Are there any areas for improvement or something Renaissance Marketing could have done differently?

In the beginning of our partnership, the process felt a little clunky. However, this was more a product of our two teams getting to know one another rather than the process or service itself. It was important to Renaissance to give our team and our customers what we needed, and they invested in a lot of time to help curate the best experience for us.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Coordinator for Team Hensley Real Estate and oversee all of our team's marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Renaissance Marketing Agency and SEO Firm, and what were your goals?

We were looking for someone to take over our SEO management to help increase our website rankings for local communities and increase website leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with many local and non-local companies and decided to go with Eric because of positive reviews, knowledge, great communication skills, and excitement for what he does.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Eric worked with us on managing all aspects of our SEO strategy including backlinking, Google PPC, blog posts, and more. He provided monthly updates, ranking reports, and was always open and receptive to feedback and re-evaluation of our strategies which is very important in real estate.

How many people from the vendor's team worked with you, and what were their positions?

I worked solely with Eric directly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Eric helped us rank on the first page of Google in most of our target neighborhoods, some of which were just bellow Zillow and Realtor.com which is a huge feat. He also helped increase our overall website traffic and branding exposure. Eric was receptive and sought our approval on monthly blog posts and did a great job in meeting our goals with our real estate blog.

Describe their project management style, including communication tools and timeliness.

Eric is a great communicator and is always available to answer any questions. He's very flexible and we communicated via phone, email, and Zoom. He was responsible in keeping us informed by providing monthly ranking reports and updates.

What did you find most impressive or unique about this company?

Eric was always available to answer any questions we had and was fun to work with. We looked at him as an extension of our team.

Are there any areas for improvement or something they could have done differently?

We all have room for improvement, but I feel that Eric and his company did a great job of meeting our needs every step of the way.

BACKGROUND

Introduce your business and what you do there.

I own a small dental practice. I have an associate dentist that works with me two days a week.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Renaissance Marketing Agency and SEO Firm?

A couple of years ago, I started working with an older dentist who was hoping to transition his practice. He wanted to work together first. After about a year, we planned for the business to fall back to me, and then he would continue to work with me for a little while. He had always practiced by himself and had a good patient base, but it was just one dentist.

I came on hoping to work four days a week or have a good schedule to stay busy, but it was pretty light. He’d introduce me to his patients, but we didn’t have many to see. There was a lot of twiddling our thumbs between the two of us, so we decided to spruce up the website and do some SEO. However, the effort was pretty futile, and we didn’t get a lot of calls. After that, I knew I needed to reach out to a marketing group or someone who knew how to improve SEO so people could find us online.

SOLUTION

What was the scope of their involvement?

Renaissance Marketing Agency and SEO Firm (Renaissance) works on our SEO to organically improve our ranking in Google. When we need a boost, patients are absent for some reason, or we have to fill some time, they’ll put up a Google Ads campaign. I try to manage that myself as well, but I don’t have as much success as they do. Their goal is to keep me busy, and I’ve been busy.

We talk a lot about finding keywords, and we try to put them away and use different ones. We also try to optimize which keywords are going to give us the type of patients that we want to see. We’ve tried different things, and it has been fun to watch how patients are drawn to a specific keyword — we target it and they start calling.

Maybe 2–3 times a year, I have to call them to look at the numbers because we’re dropping off. They can look at different things and figure out what’s going on. Then, they’ll come up with a detailed analysis and suggestions to draw more patients in.

What is the team composition?

I only work with Eric (Owner). I believe he has a partner who I haven’t met. I also think there’s someone who writes some content, like our blog posts, but I don’t know who does that.

How did you come to work with Renaissance Marketing Agency and SEO Firm?

When I started looking for an agency, I talked to a couple of dental groups that specifically provide those services to dentists, and they had a pretty expensive startup fee. At that time, I was just an employee and I wasn’t that busy, so I wasn’t making a lot of money. The older doctor that I worked with wasn’t inclined to pay for advertising or marketing, so I started looking for someone local that wasn’t dental-specific.

I found Renaissance through a Google search. Eric came down to meet me in person to talk about his strategy. I liked that he was willing to tailor his services to what I needed and nothing more than that. I spoke with him about his expectations for our results, and he was open about what his fees would be. He explained what effect I would've had if I'd paid for more keywords or had a Google Ads budget.

I trusted him enough to just go ahead and commit for three months. In marketing and SEO, that’s a pretty short period of time, but I decided to try it for three months, track my ROI, and then make a final decision.

How much have you invested with them?

We’ve spent approximately $40,000.

What is the status of this engagement?

We began our partnership in October 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For the first year and a half, I tracked my ROI by keeping a Google spreadsheet where I asked patients how they'd found us and if I felt that it was related to one of the keywords we had promoted, a Google Ad, something like that. Then I took note of that person and how much they were spending in treatments. It became a lot of work, and I didn’t have time to do that, so I stopped recording it.

When I was an associate, I was paying around $1,500 a month; I felt that I was giving away a lot of money. However, when I added up the money that the patients brought in, it was sometimes 10 or 20 times more. One patient could easily give me 10 times the $1,500 if they needed a lot of treatments. It became clear that the ROI was there, so I just kept going, and the results have gotten better year after year.

Now, I keep tabs just by noticing how my schedule is packed. If it’s standing out a little bit, I’ll just talk to my receptionist and ask her if we're getting calls from new patients. I think that if I followed all of their advice, there would be more metrics.

How did Renaissance Marketing Agency and SEO Firm perform from a project management standpoint?

Eric gives me a monthly update through email. We text sometimes if I need a quick answer, but we mostly communicate to go over our strategy through phone calls. Every other month, it’s helpful to get lunch together. Just as my business changes, I try to make sure that the services Renaissance provides are helping to get us where we need to go.

What did you find most impressive about them?

I’ve read about SEO and on paper, it seems easy to line up all of your business information and try to write good content on your website. I had spent a lot of time trying to do my own SEO and it didn’t work, so the most impressive thing to me is that whatever Renaissance does, it just works. It makes us come up and rank high on Google. I don’t need Eric to tell me how to do it — that’s his job — but I’m impressed by how well it works.

Also, during COVID-19, dental practices had to shut down and couldn’t do any services unless they were emergencies, so I called Eric and told him that I had to shut down because I didn’t have any income. He explained that you can lose ground if you stop with SEO, and I understood but I still had to tell him to stop. He was fine with that, and as soon as we were allowed to open again, we went back when I wanted to. He didn’t pressure me, and I like companies that don’t give you a hard time when you’re trying to get out of their service. They didn’t, and that was very cool.

As far as the services they’re providing, I feel that they’re nice and customized. I think I got a better value going on with Renaissance than I would’ve if I had gone with one of those dental-specific groups.

Are there any areas they could improve?

If I had one complaint, it would be that sometimes the blog posts aren’t great, and I’ll just review or send them back so they’ll put more work in and make them better. However, I really think that the only way I would be happy with a blog post is if a dentist wrote it, and I don’t want them to pay a dentist to write it.

Do you have any advice for potential customers?

Go for Renaissance if you’re pretty hands-on with your business and are determined to get great value. It’s a little bit hard to trust any marketing group at first, so just give yourself a period of time in which you’re willing to invest in those services and then reevaluate. If you do that, you’ll be able to see pretty easily whether or not it’s working, and then you can go from there.

BACKGROUND

Please describe your company and position.

I am the Managing Director of an advertising & marketing company

Describe what your company does in a single sentence.

My company provides full service marketing services to our partners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Renaissance Marketing to accomplish?

• Search Engine Optimization

SOLUTION

How did you find Renaissance Marketing?

Referral

Why did you select Renaissance Marketing over others?

Referred to me

How many teammates from Renaissance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Renaissance provides white label SEO services for us. We've developed multiple SEO packages to use as guidelines. Renaissance always meets and usually exceeds the expectations designated within the SEO packages. We get regular reporting with detailed performance metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It's difficult to specify what our clients will get from an SEO program. However, the monthly reports provided by Renaissance demonstrate that their team is actively engaged in improving the rankings of the keywords and providing the client with value. Overall, we show our clients that their metrics are increasing month-over-month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Renaissance provides a timeline in advance and delivers on time (based on the client's response time as well).

What was your primary form of communication with Renaissance Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Eric is clearly knowledgeable about the product and provides ongoing insight and support so that we can demonstrate to our clients that we are being proactive on their project.

Are there any areas for improvement or something Renaissance Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director of Ad Operations of an advertising & marketing company.

Describe what your company does in a single sentence.

We are a data-focused digital advertising agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Renaissance Marketing to accomplish?

Local Service Ads

SOLUTION

How did you find Renaissance Marketing?

Referral

Why did you select Renaissance Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Renaissance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build, manage, and report on Google Local Service Ads. Key deliverables include monthly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Call volume increased as soon as the Local Service Ads were turned on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were provided on time. They are quick to respond with thoughtful follow-ups and information.

What was your primary form of communication with Renaissance Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate their excellent customer service and dedication to their clients. They're quick to respond to any questions and always optimize the campaigns to ensure we get the best ROI.

Are there any areas for improvement or something Renaissance Marketing could have done differently?

Nope!

BACKGROUND

Please describe your company and your position there.

I am the COO of a three decade old PR agency in Florida.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Renaissance Marketing Agency and SEO Firm, and what were your goals?

We wanted to bring our on and off-page SEO rankings to the next level and wanted to see if we could improve what we had been doing for years with our own staff.

SOLUTION

How did you select this vendor and what were the deciding factors?

Eric Alonzi and his team performed several analyses including on-page and off-page as well as a competitive analysis and Google My Business review.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Step one was the interview, two was giving them access to the back end of our site and various credentials. We also described our prior experience, our own evaluation and objectives.

How many people from the vendor's team worked with you, and what were their positions?

Three, CEO, head of SEO and an analyst.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website analytics improved by 15% after their suggestions were reviewed and implemented. They also cleaned up errors and bad and broken links.

Describe their project management style, including communication tools and timeliness.

They are very systematic and well organized. They also communicate frequently and are sensitive to our needs. Always listened to our take and suggestions as well. They were very respectful and careful.

What did you find most impressive or unique about this company?

Eric and his team were vedry professional, thorough and effective. They are very nice people.

Are there any areas for improvement or something they could have done differently?

No, we were very happy with the project and the tangible results delivered.

BACKGROUND

Please describe your company and your position there.

I am the owner of RVA Roof and Tree. I manage the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Renaissance Marketing Agency and SEO Firm, and what were your goals?

To market in the Richmond area for RVA Roof and Tree.

SOLUTION

How did you select Renaissance Marketing Agency and SEO Firm and what were the deciding factors?

I found him constantly on the top of the list, when I Googled SEO management Richmond. So it made sense that he was the best, if he kept himself up there. Also I enjoyed discussing the process with him.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Built website, managed key word search.

How many people from the Renaissance Marketing Agency and SEO Firm team worked with you, and what were their positions?

One, Eric the owner. I wasn't impressed with other companies that were soliciting my business, by how large the sales team was. Im local and wanted to work with someone local.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Good return for my investment.

Describe their project management style, including communication tools and timeliness.

Excellent customer service. Quik communication over phone or email.

What did you find most impressive or unique about this company?

Their interest in making sure my business succeeded has been impressive.

Are there any areas for improvement or something they could have done differently?

No