REEA Global

BACKGROUND

Introduce your business and what you do there.

I’m an associate at Owner Resource Group, a middle market private equity firm based out of Austin, TX.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REEA Global?

We partnered with REEA Global to drive AI initiatives across our portfolio companies and improve our value-creation strategy.

SOLUTION

What was the scope of their involvement?

REEA Global has collaborated with us on multiple projects over the past few months, ranging from straightforward AI-driven document review and data entry automation to more advanced applications involving computer vision — all aimed at solving key business challenges within our portfolio companies. In each case, we’ve encouraged leaders to identify low-hanging fruit: projects that could be enhanced through AI.
This has built a strong ongoing relationship with REEA Global, allowing them to delve deeper and address increasingly complex business problems across our portfolio. REEA Global collaborates closely with our portfolio companies to deeply understand their challenges, then develops a proof of concept (POC) for a viable solution. 
From there, they scale up to deliver customized software solutions, leveraging cutting-edge machine learning models and their AI platform, which incorporates a human-in-the-loop approach for enhanced accuracy and oversight.

What is the team composition?

We work with 2–5 teammates from REEA Global including Justin and Marcelino.

How did you come to work with REEA Global?

REEA was referred to us through BluWave. We selected them as partners because of their proven track record in addressing similar challenges for other middle-market companies, along with an excellent cultural fit and a strong cost-value proposition.

What is the status of this engagement?

We started working with them in January 2025, and the engagement is ongoing across our portfolio.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have continued to partner with REEA Global across our portfolio, inspired by the substantial impact of their contributions.

How did REEA Global perform from a project management standpoint?

REEA Global demonstrated exceptional transparency and creativity in showcasing their capabilities. They delivered high-quality results on time and in a cost-effective manner, supported by a dedicated team that was genuinely invested in the projects and built strong, positive relationships with our portfolio company leaders.

What did you find most impressive about them?

REEA Global's expertise in deeply understanding business challenges and developing strategic AI solutions.

BACKGROUND

Introduce your business and what you do there.

I'm the Managing Director of Portfolio Company Operations at Platte River Equity. We're a Denver-based private equity firm that invests in established lower middle market industrial companies, providing capital and operational support to drive growth and stability.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REEA Global?

We needed to remove the manual processing of vendor purchase order confirmations.

SOLUTION

What was the scope of their involvement?

REEA Global established an AI tool that reads vendor purchase confirmations and compares them to our purchase orders in our ERP. The tool ensures that the items, quantity, and pricing on the confirmation match what is on the purchase order. Once confirmed, it inputs the expected delivery date from the purchase confirmation back into our ERP.

What is the team composition?

We worked with two teammates from REEA Global.

How did you come to work with REEA Global?

We found REEA Global through a referral from BluWave. We chose them over other options because of their speed to value realization. They weren't trying to sell us a canned solution; they were truly willing to be a partner to deliver a solution.

What is the status of this engagement?

We worked together from October 2024–January 2025. The project has ended, but we continue to receive ongoing support from REEA Global.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

REEA Global's work tripled the amount of purchase order confirmations processed in a month. We observed this increase in processed purchase order confirmations within two months of the project's completion, and we achieved this without adding headcount.

How did REEA Global perform from a project management standpoint?

REEA Global's project management was effective. We primarily communicated through emails and weekly status meetings.

What did you find most impressive about them?

We were impressed by REEA Global's flexibility and willingness to stand behind their work.

Are there any areas they could improve?

REEA Global could have driven stricter timelines as our scopes changed.

BACKGROUND

Please describe your company and position.

I am the CFO of Surestaff, LLC

Describe what your company does in a single sentence.

We provide staffing staffing services to clients in manufacturing, logistics, and production. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Eliminate time used for data entry
• Position was hard to fill and took a long time to fill. We wanted to eliminate the need to fill the role.
• Learn more about AI and how it could work for us

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from REEA Global were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to automate data entry into our accounting system for account payable. We enter several hundred accounts payable invoices into our accounting system monthly. For this project, an agent reads the acounts payable invoices, extracts the information that needs to be entered into our accounting system, and then enters the inofmation into the accounting system.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reea delivered the agent and the agnet is entering the accounts payable information into our accounting system. We review the information prior to posting. We were able to elminate a headcount based on the success of the solution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Project Mnanagement was excellent. We help weekly meetings and we in the loop every step of the way.

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

REEA Global had good people who produced good results.

Are there any areas for improvement or something REEA Global could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the President of Institutes for Behavior Resources, Inc.

Describe what your company does in a single sentence.

We are a behavioral research and services company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Assist in design of a mobile application.
• Create a beta version for testing.
• Create an MVP for initial marketing and sales.

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from REEA Global were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided app design, backend development with API, mobile app development for both iOS and Android, connectivity with wearable health data via TERRA. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working Mobile apps and Fitbit clockface. Robust backend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Each phase was well managed and on time. Communication was reliable and accurate.

What was your primary form of communication with REEA Global?

Virtual Meeting

What did you find most impressive or unique about this company?

The application required an understanding of a physiological algorithm that interpreted the wearable data. They studied and understood the mathematics and that allowed them to create a mobile system to provide realtime feedback to the user. I was impressed that they understood the fundamental logic and were able to reflect that in the app's function.

Are there any areas for improvement or something REEA Global could have done differently?

I believe a few in-person meetings in the design phase might have helped zero in on the best design more efficiently.

BACKGROUND

Please describe your company and position.

I am the Product Owner of NASM

Describe what your company does in a single sentence.

At the National Academy of Sports Medicine (NASM), our mission is to provide world-class fitness professionals with the knowledge and tools to transform lives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Understand user concerns with our NASM EDGE app
• Collect user feedback on new features
• Improve our EDG app to better equip our trainers and their clients

SOLUTION

How did you find REEA Global?

Our company was already utilizing REEA services before I took over this product

Why did you select REEA Global over others?

Referred to me

How many teammates from REEA Global were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The purpose of this study is for us to better understand the user experience of our products and services. Your participation in this study will help us modify, develop, or otherwise improve our products and services. This study will consist of 1 study session involving navigation of the NASM EDGE Mobile App preceded and/or followed by: a 1-on-1 Interview and/or the completion of a survey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our study that demonstarted a successful project were:

• Users found the current visuals of flashcards and exam questions confusing, and were unable to connect the color codes and titles with the existing chapters of NASM’s study materials. 
• Users were overwhelmed by the plethora of exam questions/flashcards, and they found some of the vocabulary hard to understand and the flashcards needed more visuals like charts, graphs, tables, etc.
• Users desire having a way to bookmark or highlight certain flashcards that they can refer back or provide direct links in the flashcards to the specific chapter the content is referring to. These additions will aid them in their studying of content they lack understanding in.
• Users expressed a need for the EDGE app to offer the capability to track their progress over time as they study and take the test exams, and be able to shuffle the flashcards.
• Users felt that the EDGE app should provide more intelligent feedback on test exam questions, particularly on what they got wrong and how to study those areas. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nilo's project management was top-tier. She was very communicative and transparent with what she needed from us and making sure that she was providing everything we needed. She was very professional during all of our meetings and provided great feedback as she was going through her study sessions. Overall, REEA Global exceeded our expectations.

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by the company's professionalism and efficiency when planning/conduction a study.

Are there any areas for improvement or something REEA Global could have done differently?

Not that I can think of right now. 10/10 experience.

BACKGROUND

Please describe your company and position.

I am the Project Manager of an advertising & marketing company

Describe what your company does in a single sentence.

Marketing and advertising agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Fix issues from a previous developer for a Drupal website
• Develop additional requests from the client
• Fix global styles per client feedback
• Correct any bugs

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from REEA Global were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

REEA was hired to remediate functionality bugs created by a precious developer to optimize the website. They were then tasked with developing web forms and an advanced search. Once the website went into client review, REEA was tasked with remediating any bugs discovered. The client then had additional requests to adjust global styles and menu designs, create additional functionality for specific general content blocks and rework dynamic modules.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client was happy with the end result and experienced no down time due to REEA's speedy work. 500 users accessed the website within the first 24 hours, which was record-breaking. My team was comforted knowing the project was in safe hands.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were timely and co-managed in Jira with my team and REEA's. We were also in regular communication on Slack for any urgent issues. Weekly we had virtual status meetings to discuss hours used, upcoming asks and any concerns.

What was your primary form of communication with REEA Global?

Virtual Meeting

What did you find most impressive or unique about this company?

They were extremely knowledgeable, easy to work with, and efficient. They came to the table to recommendations and took the lead when possible. We had access and regular conversations with Justin and Trevor so we knew they were being attentive at all times.

Are there any areas for improvement or something REEA Global could have done differently?

I was very pleased with my experience.

BACKGROUND

Please describe your company and position.

I am the Cofounder of SpiralMath

Describe what your company does in a single sentence.

Support for K-12 math teachers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Develop a complex learning assessment app.

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• High ratings
• Great culture fit

How many teammates from REEA Global were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Entry and storage of academic questions; compilation of questions into quizzes; five categories of users and permissions; graphical analysis of learning outcomes; reporting to classroom teacher re each student's specific skill weakness; recommendation to teacher of small groups of students who share same weaknesses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Testing confirmed meeting functional requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly virtual stand-up meetings included Reea Global product manager (US) and all members of development team (remote).

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

During weekly meetings, there are no communication barriers between the project owner and the REEA Global team. Written specs were supplied, but the real juice came from the discussion, Q&A, and requests for clarification on a particular detail. Written specs are often open to multiple interpretations; the direct conversation stopped this potential confusion. The PD made up for the owner's relative inexperience. The DB architect refined the owner's plan and published a schema before coding began. All team members put forward questions (including QA specialist). Lots of potential problems were killed in their crib.

Are there any areas for improvement or something REEA Global could have done differently?

Earlier discussion of the Jira methods could have been helpful.

BACKGROUND

Please describe your company and position.

I am the VP of Products and Services at a SaaS Provider

Describe what your company does in a single sentence.

We are the leading SaaS provider for RFP, DDQ and Security Questionnaire completions. With a focus on automation and regulatory compliance we are uniquely positioned in what may seem like an otherwise crowded marketplace.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Speed up development times
• Allow us to operate within defined budgetary constraints
• Help us evaluate and refine our current and future software roadmaps

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from REEA Global were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Worked along side our development team to accelerate our development timelines. Once integrated with our Jira instance and our daily stand ups REEA was able to complete stories and QA that allowed them to integrate new code into our monthly software updates. This allowed us to deliver improvements and feature enhancements ahead of schedule.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased velocity and less escaping defects.

What was your primary form of communication with REEA Global?

• In-Person Meeting
• Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the REAA team delivered on-time and were always quite responsive.

What did you find most impressive or unique about this company?

The ability for the REAA team to really dig in with the management team to understand our market space and our goals both long term and short term.

Are there any areas for improvement or something REEA Global could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the CEO of Couture Technologies

Describe what your company does in a single sentence.

Couture Technologies provides virtual fitting technology for apparel companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Obtain end user feedback on the user experience

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• Good value for cost
• Referred to me
• Company values aligned

What was the size of REEA Global’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

REEA Global recruited users fitting a specific profile that my company provided to use our virtual fitting technology and provide feedback on their user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ratings about specific aspects of the user experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had such a good experience working with Zeila. She did discovery calls with us to uncover the project needs and used our input to design the project plan.

Project deliverables were delivered on time and the materials/reports created were very professional and well-done. Zeila included specific audio clips so we could hear user feedback firsthand and this was much appreciated. Her recommendations from the feedback received were thoughtfully developed and conveyed.

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The communication and project management tools used were great for project transparency and progress tracking. Zeila's background and experience doing usability and UI/UX research was impressive and it was extremely valuable for my team to get unbiased feedback after we've looked at the tech everyday for the last couple of years.

Are there any areas for improvement or something REEA Global could have done differently?

No, we were very satisfied with our experience.

BACKGROUND

Please describe your company and position.

I am the CEO of Hungry Harvest

Describe what your company does in a single sentence.

Hungry Harvest delivery fresh, upcycled groceries to consumers at discounted rates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REEA Global to accomplish?

• Launch Big commerce website.

SOLUTION

How did you find REEA Global?

Referral

Why did you select REEA Global over others?

• Good value for cost
• Referred to me
• Company values aligned

What was the size of REEA Global’s team?

20+

Describe the scope of work in detail. Please include a summary of key deliverables.

Switch eCommerce website from existing provider to Big Commerce.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Launch of Big Commerce website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered the website. We ultimately pressed pause on the project because of internal restrictions. REEA Global did fantastic work up until we had to suspend the project.

What was your primary form of communication with REEA Global?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Hungry Harvest hired REEA after a difficult situation with a prior implementation of an eCommerce platform that did not go as planned. We knew we needed a partner that could assist with the planning, documentation, estimation, and execution of a complex project that involved several custom integrations. After a competitive process, we selected REEA Global.

Soon after they quickly assembled a highly skilled team that worked side by side with our internal team on requirements, documentation, estimates, and execution. The team was organized and prepared in addition to providing the executive team with seamless communication and full transparency during the process, something we had lacked in prior relationships I would highly recommend the REEA Global team.

Are there any areas for improvement or something REEA Global could have done differently?

N/a