SEO for Hotel Company
- Search Engine Optimization
- Less than $10,000
- Mar. - July 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Ranking By SEO's ability to balance global-scale SEO strategies with a localized approach impressed us."
- Hospitality & leisure
- Parsippany, New Jersey
- 1,001-5,000 Employees
- Online Review
Ranking By SEO provided SEO services for a hotel company. The team conducted an audit of the client's website, developed a tailored SEO strategy, and created content for the site.
Ranking By SEO helped the client see a significant increase in traffic from high-intent keywords, resulting in improved visibility in search results and higher booking conversions. The team was highly responsive, timely, and communicative. The team's global-scale strategies were also commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President and CEO of Wyndham Hotels & Resorts
Describe what your company does in a single sentence.
We are Wyndham Hotels & Resorts. We are the world’s largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents.
Our Mission: We make hotel travel possible for all. Wherever people go, Wyndham will be there to welcome them.
Our Values: The Wyndham values guide our behaviors in support of the company mission. They represent those deeply held principles that we believe to be right and true: Integrity, Accountability, Inclusivity, Caring, and Fun.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ranking By SEO to accomplish?
- To increase Organic Traffic
- To improve Search Engine Visibility
- To boost Conversion Rates
- To enhance Localized SEO Strategy
- To strengthen Website's Technical SEO:
- To build Domain Authority
SOLUTION
How did you find Ranking By SEO?
Clutch Site
Why did you select Ranking By SEO over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Ranking By SEO were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work with Ranking by SEO was comprehensive and well-structured. The project began with a deep audit of our website's current SEO performance, identifying technical issues, on-page optimization opportunities, and content gaps. They conducted a thorough competitor analysis to understand where we stood in relation to our peers in the global hospitality space. From there, they developed a tailored SEO strategy that was specifically designed to meet our objectives.
Key deliverables included:
- Website Audit and SEO Assessment: A detailed audit highlighting technical SEO issues, content optimization opportunities, and backlink profile analysis.
- On-Page SEO Optimization: This included refining meta tags, headings, content strategy, image alt tags, and internal linking. The team also suggested improvements for the user experience (UX) on key landing pages.
- Content Strategy and Creation: They provided a content plan aimed at boosting organic search visibility for high-priority keywords in the travel and hospitality industry.
- Link-Building Campaign: Given the competitiveness of the travel sector, Ranking by SEO implemented a strategic, white-hat link-building campaign to enhance domain authority.
- Ongoing SEO Monitoring and Reporting: Monthly performance reports and consistent monitoring of key metrics, enabling us to track progress and adjust strategies as needed.
Their approach was not only data-driven but also highly collaborative. They made sure to incorporate feedback at each step, ensuring the strategy was perfectly aligned with our brand's vision and voice.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The measurable outcomes we experienced were significant. While we focused on improving organic search traffic across a range of keywords, what stood out most was the noticeable increase in traffic from high-intent keywords directly related to booking and travel planning. Our visibility in search results improved in key global markets, and we began to see more engaged users visiting our website, leading to higher booking conversions.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was another area where Ranking by SEO excelled. The team adhered to timelines consistently, and I was always kept in the loop with progress updates. They were extremely responsive to our needs, offering solutions to any challenges that arose and making sure to keep us informed on how they were addressing specific concerns. Their communication was not only timely but also clear and professional. Whether we had a last-minute request or needed clarification on an aspect of the project, Ranking by SEO was there to provide support and guidance.
What was your primary form of communication with Ranking By SEO?
Email or Messaging App
What did you find most impressive or unique about this company?
Ranking By SEO's ability to balance global-scale SEO strategies with a localized approach impressed us. While they had an in-depth understanding of the global hospitality landscape, they never overlooked the importance of catering to the unique nuances of each of our regional markets. They demonstrated remarkable agility in adapting their approach to cater to different cultural preferences, languages, and search behaviors in multiple countries.
Another standout factor was their dedication to continuously optimizing the SEO strategy. They didn’t simply implement the changes and walk away; they kept monitoring the progress and made necessary tweaks to ensure that we were always on the cutting edge of SEO best practices. Their commitment to long-term success and a proactive approach to problem-solving made them more than just an SEO vendor; they became a valuable extension of our marketing team
Are there any areas for improvement or something Ranking By SEO could have done differently?
While our experience with Ranking by SEO was overwhelmingly positive, if I had to suggest an area for improvement, it would be around the speed of some technical changes. On occasion, we experienced slight delays with backend optimizations due to the scale of changes needed across multiple properties. However, these delays did not negatively impact the overall success of the project, and the results far outweighed the minor setbacks.
RATINGS
-
Quality
5.0Service & Deliverables
"Their team is knowledgeable, professional, and genuinely invested in the success of their clients."
-
Schedule
5.0On time / deadlines
"Ranking by SEO delivered exactly what we needed: an optimized website with increased organic visibility that contributed to our business goals."
-
Cost
5.0Value / within estimates
"They were not just service providers, they were trusted partners who helped us navigate the complexities of SEO with ease and efficiency."
-
Willing to Refer
5.0NPS
"Without a doubt, I would highly recommend Ranking by SEO to any company looking for an SEO partner who can take your brand to the next level.
