# RainCastle Communications, Inc. RainCastle Communications, Inc. Reviews (48), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 5 connections joined RainCastle Communications, Inc.'s Network [Visit Website](http://www.raincastle.com/?utm_source=clutch.co&utm_medium=referrall&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/raincastle-communications) **Elevating brands in every dimension.** For 25 years, RainCastle has solved every kind of communication problem our clients have brought—whether branding, design, website, UI/UX, or marketing related—with intelligent, engaging and flawlessly executed solutions. RainCastle is the home of a collegial, multidisciplinary group of talented professionals—digital strategists, designers, UI/UX experts, writers, programmers and client service professionals—with the well-earned reputation of being a collaborative team on whom clients rely. ## Company Information - Minimum project size: $10,000+ - Hourly rate: $100 - $149 - Number of employees: 2 - 9 - 1 Locations: - Needham, MA (Headquarters) - Founded in 1994 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 70% Web Design - 20% Branding - 10% Graphic Design ### Focus Areas - CMS Focus: - 100% WordPress CMS - Branding Focus: - 40% Brand messaging - 40% Corporate identity - 20% Brand strategy - Design Focus: - 35% Infographic Design - 35% Presentation Design - 30% Brochure & Pamphlet Design ### Industries - 30% Information technology - 20% Advertising & marketing - 20% Arts, entertainment & music - 30% Business services ### Clients - 35% Small Business (<$10M) - 65% Midmarket ($10M - $1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.9 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: RainCastle Communications offers good value for cost, with pricing generally fitting client budgets, ranging from $10,000 to over $200,000 depending on project scope. Clients appreciate quick execution, quality work, and clear communication, often highlighting the firm's flexibility and responsiveness. **Most Common Project Size**: $10,000 to $49,000 based on 34 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Web Design: $10,000 to $49,000 based on 21 reviews - Branding: $10,000 to $49,000 based on 11 reviews - Web Development: $10,000 to $49,000 based on 11 reviews - Graphic Design: $10,000 to $49,000 based on 3 reviews - Digital Strategy: $10,000 to $49,000 based on 2 reviews - Other Digital Marketing: $10,000 to $49,000 based on 2 reviews - Content Writing Services: $10,000 to $49,000 based on 2 reviews - Business Consulting: $10,000 to $49,000 based on 1 review - Marketing Strategy: $10,000 to $49,000 based on 1 review - UX/UI Design: $50,000 to $199,999 based on 1 review - Advertising: Confidential based on 1 review - AI Consulting: Confidential based on 1 review - IT Managed Services: Confidential based on 1 review - Other Design: Confidential based on 1 review - Search Engine Optimization: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### RainCastle Communications, Inc. Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 5.0 - Cost: 4.9 - Willing to Refer: 5.0 ### Top Mentions - Timely (20 mentions) - Great project management (19 mentions) - Communicative (17 mentions) - High-quality work (13 mentions) - Creative (8 mentions) - Exceeds expectations (7 mentions) - Flexible (7 mentions) - Professional (7 mentions) - Easy to work with (6 mentions) - Accommodating (5 mentions) - Well-organized projects (5 mentions) - Efficient (4 mentions) - Exceptional results (4 mentions) - Receptive (4 mentions) - Collaborative (3 mentions) - Helpful (3 mentions) - Knowledgeable (3 mentions) - Open to feedback (3 mentions) - Patient (3 mentions) - Translate ideas into products (3 mentions) ### Review Highlights **Collaboration with External Teams** RainCastle effectively collaborates with other agencies and external teams, integrating various elements into cohesive projects. Their ability to work well with others is seen as a significant asset. **Positive Client Feedback** The company receives overwhelmingly positive feedback from clients, who often note improvements in brand perception, user engagement, and lead generation as a result of RainCastle’s work. Clients appreciate the value and impact of the services provided. **Effective Project Management** RainCastle Communications, Inc. is consistently praised for their excellent project management skills. They are organized, proactive, and keep projects on schedule and within budget, ensuring a smooth collaboration with clients. **Room for Original Concepts** Some clients expressed a desire for more original concepts and creative input in addition to building on existing ideas. While satisfied, they noted that fresh perspectives could further enhance project outcomes. **High Client Satisfaction** Overall client satisfaction is high, with many willing to recommend RainCastle to others. Clients appreciate the company’s dedication to achieving their goals and the quality of the work delivered. **Flexible and Accommodating** RainCastle is noted for their flexibility in adapting to changing client needs and timelines. They are willing to adjust project scopes and schedules as necessary, demonstrating a commitment to client satisfaction. **Understanding of Client Needs** The company is praised for their ability to understand and align with client needs. They take the time to learn about clients' industries and tailor their solutions to meet specific business goals, ensuring a personalized and effective service. **SEO and Digital Marketing Proficiency** Clients report improved searchability and engagement due to RainCastle’s SEO strategies and digital marketing expertise. Their work often leads to increased web traffic and better positioning in search engine results. **Strong Communication Skills** Clients appreciate RainCastle’s clear and consistent communication. They are responsive and maintain open lines of communication through various platforms, ensuring clients are always informed about project progress and can provide timely feedback. ### RainCastle Communications, Inc. Reviews #### Rebranding, Web Design & Development for Legal Services Firm (Featured Review) **The Project** - Services: Branding, Web Design, Web Development - Project size: $50,000 to $199,999 - Project length: May 2023 - Jan. 2024 **Project Summary**: RainCastle Communications, Inc. created a legal services firm's new messaging and tagline. The team designed and developed a website using WordPress, integrating HubSpot and Bullhorn. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Legal Services Firm - Industry: Legal - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 6, 2024 **Feedback Summary**: RainCastle Communications, Inc. successfully launched the client's website, who saw their highest web traffic in the launching month. The team had impressive design skills and delivered work on time. The team was flexible to the client's changing requirements and shared files using Google Docs. ""RainCastle Communications, Inc.'s design skills were next level."" **BACKGROUND** Introduce your business and what you do there.I run the marketing department at a legal services firm that matches attorneys to in-house corporate teams on an on-demand basis. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.?We needed support with our website's rebranding. **SOLUTION** What was the scope of their involvement?RainCastle Communications, Inc. conducted a branding messaging exercise for us. The team created our new messaging and tagline and designed a website from scratch. We kicked off the project with a messaging exercise. Then, RainCastle Communications, Inc. designed our website and wrote the copy and texts. The team built our site in WordPress and integrated our HubSpot and Bullhorn accounts. RainCastle Communications, Inc. interviewed internal stakeholders for the rebranding process and launched our website recently. We're working on upcoming engagements for SEO and LinkedIn advertising and design.What is the team composition?We worked with RainCastle Communications, Inc.'s CEO, who led development, head of creative, writer, project manager, lead designer, and different developers. How did you come to work with RainCastle Communications, Inc.?I worked with a teammate from RainCastle Communications, Inc. several years ago, and we reconnected for this project.How much have you invested with them?We spent $95,000 on this engagement.What is the status of this engagement?We worked with RainCastle Communications, Inc. from May 2023–January 2024. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?RainCastle Communications, Inc.'s entire team was awesome. We just launched our website in January 2024 and had our highest web traffic that month. Our traffic grew by around 40% from previous months. How did RainCastle Communications, Inc. perform from a project management standpoint?RainCastle Communications, Inc. communicated well and delivered work on time and within scope. The team didn't ask for any additional or hidden fees. RainCastle Communications, Inc. was very flexible to meet our requirements since we had to change a few things along the way. We shared files via Googe Docs. What did you find most impressive about them?RainCastle Communications, Inc.'s design skills were next level. The team understood our industry well and got up to speed quickly, creating a unique positioning in the market. Overall, I was impressed with the team's use of best practices. RainCastle Communications, Inc. delivered a site that was easy for us to edit on the backend after the project concluded.Are there any areas they could improve?I can't think of anything for RainCastle Communications, Inc. to improve — they helped us get over the finish line. Do you have any advice for future clients of theirs?I'd encourage future clients to work with RainCastle Communications, Inc. on both aspects: messaging and copy. We found the outside perspective was helpful for our company,  and I suggest working on both pieces together when engaging RainCastle Communications, Inc. --- #### Branding & Graphic Design for Biotechnology Firm **The Project** - Services: Branding, Content Writing Services, Graphic Design - Project size: $10,000 to $49,999 - Project length: Apr. - June 2026 **Project Summary**: RainCastle Communications, Inc. overhauled and redesigned a biotechnology firm's corporate non-confidential investor deck. The deck was tailored toward the client's impending Series A fundraise. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Business Operations, Montara Therapeutics - Industry: Medical - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 12, 2026 **Feedback Summary**: RainCastle Communications, Inc. successfully helped the client clarify their messaging and elevate their graphic design. The team executed the project quickly and efficiently, communicating updates throughout the process. They listened to the client's feedback and met all deliverables on time. ""They executed quickly and efficiently, communicating updates throughout the process."" **BACKGROUND** Please describe your company and position.I am the VP, Business Operations of Montara TherapeuticsDescribe what your company does in a single sentence.Biotech **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire RainCastle Communications, Inc. to accomplish?Montara Therapeutics and RainCastle collaborated on the content and design of a non-confidential investor deck. **SOLUTION** How did you find RainCastle Communications, Inc.?ReferralWhy did you select RainCastle Communications, Inc. over others?Pricing fit our budgetGood value for costReferred to meImmediate availabilityHow many teammates from RainCastle Communications, Inc. were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We hired RainCastle to overhaul and redesign our corporate non-confidential deck, tailored toward our impending Series A fundraise.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The goal of the project was to clarify the company's messaging and elevate the graphic design to explain the company’s science and differentiated investment opportunity.Describe their project management. Did they deliver items on time? How did they respond to your needs?They executed quickly and efficiently, communicating updates throughout the process. They listened to and incorporated feedback very well. All deliverables were met according to the timeline we set. They also made additional edits pro bono.What was your primary form of communication with RainCastle Communications, Inc.?Virtual MeetingWhat did you find most impressive or unique about this company?Clear communication, professionalism, quick execution, high quality of work...all at very reasonable pricing. Are there any areas for improvement or something RainCastle Communications, Inc. could have done differently?We would have liked to see more original concepts. They did a fantastic job of building on existing concepts, but it would have been interesting to see them recreate some slides from scratch rather than just improving what was already there.  --- #### SEO & AI Optimization for Pharmaceutical Company **The Project** - Services: AI Consulting, Digital Strategy, Search Engine Optimization - Project size: Confidential - Project length: June 2025 - Ongoing **Project Summary**: RainCastle Communications, Inc. provides SEO and AI optimization for a pharmaceutical company. The team has developed a content and messaging strategy, a digital marketing strategy, and a competitive analysis. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Dir of Mktg & Corporate Comms, Belmar Pharma Solutions - Industry: Medical - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Jun 9, 2026 **Feedback Summary**: RainCastle Communications, Inc. has helped the client achieve immediate ranking increases in AI and Google Search, increased lead generation, and better mobile engagement. The team is highly talented, consistently communicates, and always meets deadlines. They are very knowledgeable. ""They made us feel like their only client; we were never pushed or deprioritized because of other clients."" **BACKGROUND** Please describe your company and position.I am the Director of Marketing and Corporate Communications of Belmar Pharma SolutionsDescribe what your company does in a single sentence.National Compounding Pharmacy **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire RainCastle Communications, Inc. to accomplish?SEO & AI OptimizationModernize Navigation, Layout and Mobile ResponsivenessImprove Lead Generation and Conversion **SOLUTION** How did you find RainCastle Communications, Inc.?ReferralWhy did you select RainCastle Communications, Inc. over others?Great culture fitReferred to meCompany values alignedCollaborative, Trusted Expertise and Easy to WorkHow many teammates from RainCastle Communications, Inc. were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Competitive analysisGap analysisContent and messaging strategyWireframing and redesignAI and SEO strategyDigital marketing strategySite build and launchOngoing website and digital strategy maintenance **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Immediate ranking increases in AI and Google SearchImmediate increase in lead generationLonger time on site per visitBetter mobile engagementDescribe their project management. Did they deliver items on time? How did they respond to your needs?Consistent communicationNever late on a deadline or deliverableVery clear expectations on timeline, deliverables and processAll concerns and questions were always addressed professionallyVery engaged in our project and our company missionFelt like an extension of our team and project management idealsWhat was your primary form of communication with RainCastle Communications, Inc.?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Expert team with highly talented individual playersVery knowledgeable in healthcare spaceAbility to mold to the needs and experience of our teamQuick learning of our business and business priorities They made us feel like their only client; we were never pushed or deprioritized because of other clientsThey met our deadline to the exact day with precisionAre there any areas for improvement or something RainCastle Communications, Inc. could have done differently?No. They know their craft and talent incredibly well and how and when to implement.  --- #### Web Development & Design for Wealth Management Company **The Project** - Services: Web Design, Web Development - Project size: Confidential - Project length: Jan. 2025 - Apr. 2026 **Project Summary**: RainCastle Communications, Inc. designed and developed a website for a wealth management firm. The team was also responsible for integrating the client's sustainable investing group's site into the platform. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CFO, Loring, Wolcott & Coolidge - Industry: Financial services - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — May 27, 2026 **Feedback Summary**: RainCastle Communications, Inc. delivered a beautiful website that captured the client's identity and business. The team was very orderly and liked to keep on pace throughout the engagement. RainCastle Communications, Inc. understood the client's business, which was a hallmark of their work. This review is an update by the client company. The original content is located below the new review. ""RainCastle Communications, Inc.'s ability to understand a business, even one as unique as we are, was impressive."" **BACKGROUND** Introduce your business and what you do there.I’m the chief fiduciary officer (CFO) of Loring, Wolcott & Coolidge, a company that provides personalized wealth management and financial planning services. We help clients address tax, inflation, legacy planning, and philanthropic goals to achieve long-term financial objectives. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.?We needed a complete refresh of our website, including the incorporation of a separate site set up for our sustainable investing group into the general website. **SOLUTION** What was the scope of their involvement?RainCastle Communications, Inc. designed and developed our website. The team was responsible for all the work, including the integration of our sustainable investing group's website into our general website. RainCastle Communications, Inc. delivered a beautiful website that perfectly captured who we are, who our clients are, what our service model is, and how we invest.What is the team composition?We worked with 2–5 teammates from RainCastle Communications, Inc.How did you come to work with RainCastle Communications, Inc.?We had worked with RainCastle Communications, Inc. on prior projects. We chose them because they were close to my geographic location, had a great culture fit, and their company values aligned with ours.What is the status of this engagement?We worked together from January 2025 to April 2026. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?RainCastle Communications, Inc.'s progress was shown throughout the process, and the success of the project was our beautiful new website. The feedback has been overwhelmingly positive.How did RainCastle Communications, Inc. perform from a project management standpoint?RainCastle Communications, Inc. was very orderly and liked to keep on pace. We fell behind a few times solely due to how our office was set up, but RainCastle Communications, Inc. delivered right on time. We communicated via virtual meetings, emails, and messaging apps.What did you find most impressive about them?RainCastle Communications, Inc.'s ability to understand a business, even one as unique as we are, was impressive.Are there any areas they could improve?They could have pushed us a bit more, but again, they understood how we functioned and didn't want to disturb the flow. **UPDATED REVIEW** This review was published on May 11, 2020Louise NankiingaESG Analyst, Loring, Wolcott & Coolidge TrustFinancial servicesBoston, Massachusetts51-200Apr 2019 - Dec 2019$10,000 to $49,999VerifiedProject summaryRainCastle Communications Inc. revamped the website of a sustainability-focused trust group. The team reconstructed user flows, executed SEO-mapping, and even redesigned the client’s presentation decks.Feedback summaryRainCastle Communications Inc. delivered a refreshed platform that received phenomenal internal feedback. The site now effectively conveys the client’s brand and character. The team was exceptionally flexible, and their understanding of the nuances of the business helped them address specific needs.BACKGROUNDIntroduce your business and what you do there.Loring, Wolcott & Coolidge Trust, LLC is a sustainability-focused trust company that manages funds and portfolios on behalf of their clients. I’m an environmental, social, and corporate governance (ESG) analyst.OPPORTUNITY / CHALLENGEWhat challenge were you trying to address with RainCastle Communications Inc.?I was overseeing our website refresh. Our site was quite dated, so we wanted to revamp it to reflect the brand and character of our firm. We wanted to redesign our platform so that it would differentiate us from other sustainability-focused investing companies.SOLUTIONWhat was the scope of their involvement?They re-designed our website and delivered the copy on it. The team handled everything related to the UX/UI of the platform. They produced the non-photograph graphics on the site — like diagrams and icons. They also executed SEO-mapping for the platform. In addition to web development, they refreshed our PowerPoint deck format.What is the team composition?We had a main point of contact, but the team size fluctuated around ten people.How did you come to work with RainCastle Communications Inc.?I know that the company had a pre-existing relationship with RainCastle. We still put out an RFP for this project, and their proposal outshone the others. It helped that they were familiar with our firm and idiosyncrasies.How much have you invested with them?We spent somewhere between $40,000.What is the status of this engagement?This project began in April 2019 and the project wrapped up in December of that year.RESULTS & FEEDBACKWhat evidence can you share that demonstrates the impact of the engagement? Our team loved the new website. I work for a subset of a larger organization and was asked to present the new website to the entire firm. It received phenomenal internal feedback because there was the consensus that it really distinguishes us from other companies. It successfully communicates our values to our clients.How did RainCastle Communications Inc. perform from a project management standpoint?They were great. They were communicative, and even Paul (Owner) checked in with us at numerous points. They met deadlines no problem and were very flexible throughout the engagement. I know they used SmartSheet as a project management tool.What did you find most impressive about them?Their customer service is excellent. They really understand the client, and they’re great at addressing the client’s specific needs. We’re a little old-school in how we operate, and they were very accommodating of that.Are there any areas they could improve?No, not really. The team is very receptive to feedback.Do you have any advice for potential customers?Don’t be afraid to give feedback. Be vocal about what you want, and tell them what constraints you’re working with. They’re very flexible and will give you a great result.STAR RATINGSOverall rating: 5.0Quality: 5.0Cost: 5.0Schedule: 5.0Willing to refer: 5.0This review was published on March 20, 2018Tom FrancioneManager of Trust Administration, Loring, Wolcott & CoolidgeFinancial servicesBoston, Massachusetts11-50Aug 2015 - Jun 2016$50,000 to $199,999VerifiedProject summaryRainCastle Communications, Inc. redesigned a website as part of a larger rebranding project. They refreshed the design and made it mobile-friendly, rewrote copy, and added new visual media.Feedback summaryTheir team was consistently on top of communication and delivered all project components successfully. They devoted time to understanding the organization and modernizing its site in a way that still felt comfortable and consistent with its traditional image.BACKGROUNDIntroduce your business and what you do there.I’m the manager of trust and estate administration at Loring, Wolcott & Coolidge, which is a wealth management firm.OPPORTUNITY / CHALLENGEWhat challenge were you trying to address with RainCastle Communications, Inc.?We hired them to help us relaunch our website as part of a larger rebranding project.SOLUTIONWhat was the scope of their involvement?They updated our site to reflect the changes in our branding and also rebuilt it to be mobile-friendly. In terms of content, they worked with us to write our new copy, chose new stock photos for us, and incorporated additional in-house images onto the correct pages.What is the team composition?We primarily worked with our project manager, but the creative director was also highly involved.How did you come to work with RainCastle Communications, Inc.?We’d worked with them before, in the early 2000s, to modernize our site. It was such a good experience that we decided to bring them in again for this project. They’re really willing to get involved in understanding our culture, which is quirky in comparison to other financial management firms. Instead of pushing trendy styles or features on us, they made sure to understand our needs and follow our lead.How much have you invested with them?We spent somewhere between $60,000–$70,000.What is the status of this engagement?We worked on this project from August 2015–June 2016.RESULTS & FEEDBACKWhat evidence can you share that demonstrates the impact of the engagement?Our site looks cleaner and has gotten more compliments from clients who appreciate the update. We’re a traditional institution, so it was nice to see people respond positively and change their perception of us as being set in our ways or maybe a bit out of touch with the digital era.How did RainCastle Communications, Inc. perform from a project management standpoint?They reply promptly to emails. When it came to calls or in-person meetings, they were consistently on schedule. We had a great working relationship.What did you find most impressive about them?They make a point to get to know you and adapt to be the right fit for your organization. For us, that meant they were able to work within our comfort zone as far as the site’s look and feel, while at the same time making our brand come across as current and in touch with a modern audience. I think it’s a bit atypical for web developers to embrace a company’s culture so thoroughly, make time to understand who we are and work within our comfort zone.Are there any areas they could improve?There's nothing from my perspective.Do you have any advice for potential customers?Before you get started, be open about what you want, what you value, and who you’re trying to reach with your project.STAR RATINGSOverall rating: 5.0Quality: 5.0Cost: 5.0Schedule: 5.0Willing to refer: 5.0 --- #### Web Design & Development for Patient Safety Center **The Project** - Services: Graphic Design, Web Design, Web Development - Project size: Confidential - Project length: May - July 2025 **Project Summary**: RainCastle Communications, Inc. updated a website for a patient safety center. The goal was to modernize the site's look and feel, reduce the number of available page templates, and improve responsiveness. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Dir of Comms, Betsy Lehman Center for Patient Safety - Industry: Government - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 4, 2025 **Feedback Summary**: RainCastle Communications, Inc. successfully delivered an improved website on time. The team was communicative, efficient, and collaborative. They provided excellent design, copywriting, and development services. The client praised their ability to deliver great work within the project's confines. This review is an update by the client company. The original content is located below the new review. ""Every person we work with at RainCastle is great at what they do."" **BACKGROUND** Please describe your company and position.I am the Director of Communications of Betsy Lehman Center for Patient SafetyDescribe what your company does in a single sentence.The Betsy Lehman Center for Patient Safety is a state government agency working with providers, patients and policymakers to reduce preventable harm in all health care settings. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire RainCastle Communications, Inc. to accomplish?Update the look and feel of our website with a more modern look and user-friendly layout **SOLUTION** How did you find RainCastle Communications, Inc.?We already worked with RainCastle on other projectsWhy did you select RainCastle Communications, Inc. over others?High ratingsClose to my geographic locationPricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from RainCastle Communications, Inc. were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.RainCastle had designed our original website and was already providing web hosting support. The aim of this project was to update the design of our site without having to completely overhaul and start from scratch. Sepcifically, we wanted to:Modernize the look and feel of the site;Reduce the number of available website page templates to simplify maintenance and updates to the site;Improve accessibility and responsiveness across devices (e.g., mobile phones, tablets, laptops and desktops) to keep site in compliance with current best practices **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Decreased number of page templates on the back endIncreased options for layout and style on each page templateImproved design and layoutDescribe their project management. Did they deliver items on time? How did they respond to your needs?We had a short runway to get the work done, but RainCastle delivered on time and was communicative each step of the way. We worked as one united team - checking in on each other's deliverables at least once a week and providing updates on variables that inevitably come up that shifted the timeline. Copywriting, design, and development was done efficiently and we were able to meet all of our deadlines with the help of Jill, our project manager who kept timing and budget on track throughout the process.What was your primary form of communication with RainCastle Communications, Inc.?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?RainCastle has been an essential partner to the Betsy Lehman Center, providing design, copywriting, video, web development and other communications support for a number of projects. They understand our unique position as a small state agency and are willing to work within those confines to deliver amazing work. Every person we work with at RainCastle is great at what they do - when we bring them into a project, it feels like we are all on one team and work together seamlessly. I know when we start a project with RainCastle, I will get what we asked for, on time and on budget. I don't have to keep track of every deliverable because they have it handled. For anyone who has hired an outside vendor knows - this is huge! We are grateful for our partnership with RainCastle and proud of the work we've done together.Are there any areas for improvement or something RainCastle Communications, Inc. could have done differently?No, we were happy with every aspect of this project. **UPDATED REVIEW** This review was published on March 6, 2018.Executive Director, Government AgencyOther industriesBoston, Massachusetts11-50Nov 2015 - May 2016$200,000 to $999,999Project summaryAlong with other projects, RainCastle built a website using Craft CMS, and now, they are redesigning it and integrating SEO. They developed the site’s branding and design elements and gave training on the CMS.Feedback summaryUsers enjoy the site’s new design, which is well-aligned with its purposes. RainCastle’s team went the extra mile to learn the subject matter, keeping their product simple and user-friendly. With strong creativity and excellent communications, they manage the project effectively and cooperatively.BACKGROUNDIntroduce your business and what you do there.Respondent 1: I am the executive director of a state health organization.Respondent 2: I am a senior project manager for the center.OPPORTUNITY / CHALLENGEWhat challenge were you trying to address with RainCastle?R1: They’ve worked on a number of projects for us, including building our website. We’re a relatively new organization and needed help in this area. RainCastle has been our only visual design and web development contractor.SOLUTIONWhat was the scope of their involvement?R1: RainCastle built our first website and are currently redesigning parts of it. They’ve also developed a number of online applications for our constituency. Our first project involved design work for a large event including a website, posters, and other materials.R2: We also contracted with them for visual design services in the form of communication tools. These include infographics, newsletter templates, and a patient safety navigator aimed at helping providers learn about response situations.We had a training session to learn about the functionality of the CMS.R1: They created all our visual design and branding—everything except the written content on the site. The patient safety navigator was a novel tool for helping healthcare providers report adverse events to various state and federal agencies and figure out their reporting obligations using a decision tree. There are other supporting materials that go along with this.R2: They’ve also provided SEO services for the site. We let them know what kinds of keywords we were looking at to make our site more visible.R1: RainCastle created content for video production and made the three animations on our site.R2: They also made an infographic related to a cataracts expert panel. The team translated information into visual aids meant to help people follow best practices.The website is powered by Craft CMS, based on the requirements we had for the patient safety navigator tool. Our target audience is healthcare providers, not patients. The aim of the tool is to guide them through reporting requirements for medical errors and other adverse events.What is the team composition?R1: We’ve worked with around five of their members, three of which we’ve met with regularly—the president, a project manager, and a database expert. We’ve also collaborated with the head designer and a scriptwriter for the video production work.R2: We’ve also worked with the two backend coders.How did you come to work with RainCastle?R1: I had worked with them on various projects over the last 10 years. We had other companies bid on the project, but we were pleased to have the opportunity to work with RainCastle again. Two differentiating factors were their good interpersonal communication and project management skills. They’re also a creative team, which was important because we were building a fairly novel product. RainCastle was willing to work with us as a creative partner.How much have you invested with them?R1: The total cost of their work has been around $300,000.What is the status of this engagement?R1: We started working with RainCastle in September or October 2014 on some design work. The main site launched in May 2016. Development for it started six months earlier.RESULTS & FEEDBACKWhat evidence can you share that demonstrates the impact of the engagement?R2: The users of the navigator report that they like the tool’s concept and the visual design used for presenting its process flows and information.R1: Stakeholders have called our website and newsletter template fresh, professional, and engaging. They convey an appropriate look-and-feel for our particular area. As a non-regulatory state agency, we’re somewhere in between a nonprofit and a regular business so our materials have to look professional and give us credibility while also remaining readable and not overly-technical. The anecdotal feedback we’ve heard confirms that we’ve achieved that goal.How did RainCastle perform from a project management standpoint?R2: We met regularly to discuss the website requirements. We had final sessions for the validation and testing of the website’s functionalities and content. We’ve always had a good communication rapport with them.R1: They’re exacting and well-organized. Our project manager keeps us on track and is good at communicating expectations upfront. We have a mutual understanding that each party needs to deliver. They’re good at running meetings and make sure that we get the right outputs during them.R2: RainCastle has been very flexible with us. We can be demanding in requiring high-quality outputs, but they’ve usually met our demands. We have deviated from the scope of work at times but they’ve worked with us.What did you find most impressive about them?R1: Our field is a bit obscure and technical, but we’ve been impressed by RainCastle’s ability to come to speed with what we’re doing. Designing our patient navigator involved understanding a complex regulatory system and simplifying it for end-users. We’ve done research and organized the material, but turning that into a usable tool for others required a level of understanding. They quickly developed a fluency in some very obscure material.Are there any areas they could improve?R1: We don’t have a large budget, so it can be harder for them to deliver smaller work products within our budget. RainCastle has high standards for the work they deliver, which makes it harder for them to give us lower budget alternatives at times.Do you have any advice for future clients of theirs?R1: Overall, we would highly recommend RainCastle for all of the reasons stated above, with the caveat that they may not be a good fit for small, low budget clients/projects.STAR RATINGS: Overall rating: 5   Quality: 5   Cost: 5   Schedule: 5   Willing to refer: 5    --- #### UX/UI Design for Engineering Firm **The Project** - Services: Graphic Design, UX/UI Design, Web Design - Project size: $50,000 to $199,999 - Project length: Jan. - Aug. 2024 **Project Summary**: RainCastle Communications, Inc. revamped a website for an engineering firm. The team built the site on WordPress, designed its UX/UI, and created wireframes, content inventory, global navigation, and templates. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Business Leader & Marketing, Engineering Firm - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Oct 29, 2024 **Feedback Summary**: RainCastle Communications, Inc. delivered the refreshed site on time and within budget and received positive stakeholder feedback. The team was responsive, communicated via emails, and held weekly meetings. Overall, the client felt the team was an extension of their company. This review is an update by the client company. The original content is located below the new review. ""RainCastle Communications, Inc. felt like an extension of our company."" **BACKGROUND** Please describe your company and position.I am the Business Leader, Marketing of an engineering firmDescribe what your company does in a single sentence.Our company is an architectural and engineering firm.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire RainCastle Communications, Inc. to accomplish?Refresh the look of our websiteMake website more engaging to clients and potential employeesMake website easier to navigate with less scrolling **SOLUTION** How did you find RainCastle Communications, Inc.?We are already a current clientWhy did you select RainCastle Communications, Inc. over others?Great culture fitGood value for costCompany values alignedHow many teammates from RainCastle Communications, Inc. were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We engaged Raincastle to help us envision and deliver a refreshed look and feel to its website that would not only set it apart from competitor sites, but also engage clients and potential employees. The firm was looking for something that would create excitement among visitors with content that inspired them to engage further with us. Raincastle worked with us for a period of about eight months on this project. The scope included the following:Discovery sessionInformation architectureWire frame homepageSecondary wiresContent inventoryHomepage design / messagingGlobal navigation design Secondary page layouts of new templatesDevelop website in Word PressContent integration of new contentQA launch and training **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The newly refreshed site was delivered on time and within budget. Our stakeholders were pleased with the new look and feel of the site. The new site provided a lighter, cleaner look and included engaging copy, beautiful visuals, and improved navigation. Describe their project management. Did they deliver items on time? How did they respond to your needs?Raincastle was very responsive throughout the project. In addition to emails, we met weekly to work through any issues, discuss work to be completed in the following week. and review the schedule. Raincastle was always helpful and ready to deliver. What was your primary form of communication with RainCastle Communications, Inc.?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?RainCastle Communications, Inc. felt like an extension of our company. They were very easy to work with, on top of any issues we experienced, and always ready to offer suggestions or guidance when needed. We knew we could reach out whenever we needed support and they would be there to help.  They deliver what they say they are going to deliver and go above and beyond to make sure you are happy. Are there any areas for improvement or something RainCastle Communications, Inc. could have done differently?I think they did a great job. No complaints here. **UPDATED REVIEW** This review was published on (previous published review doesn't have admin comments)Marketing Manager, Architecture FirmConstructionToledo, Ohio1,001-5,000 EmployeesNov 2017 - Jul 2018$50,000 to $199,999VerifiedProject summaryRainCastle Communications, Inc. redesigned an old website and made it mobile friendly. They took the project from kickoff to final launch and also helped with branding.Feedback summaryThroughout the entire project, RainCastle Communications, Inc. stayed on track and required minimal oversight. They accommodated an adjusted timeline and made a final product that both stakeholders and users love.BACKGROUNDIntroduce your business and what you do there.I’m the manager of marketing and communications at an architecture engineering and construction management firm.OPPORTUNITY / CHALLENGEWhat challenge were you trying to address with RainCastle Communications, Inc.?Our old site was outdated and not mobile friendly, so we needed a partner to redesign it.SOLUTIONWhat was the scope of their involvement?After hiring RainCastle Communications, Inc., we had a kickoff meeting with the project stakeholders including members of executive management and our marketing team to get everyone on the same page. They facilitated the session and asked thorough questions to understand our business and determine the best new design for our WordPress site. From there, they handled concept development, design, development, reviewing, testing, and the final launch.They also designed new templates for our proposal materials and helped with branding support.They also built new templates and helped with branding support. They created new designs for proposals and project profiles that we use regularly for marketing.What is the team composition?We had contact with about five people: the president, VP of Interactive Technology, a graphic designer, web developer, and an account manager.How did you come to work with RainCastle Communications, Inc.?We met them at a conference and used them on a small project. That went well, so we contacted them again when this project started. We evaluated a few different vendors but ultimately selected RainCastle Communications, Inc.What is the status of this engagement?We worked together from November 2016–July 2018.RESULTS & FEEDBACKWhat evidence can you share that demonstrates the impact of the engagement?We’ve received comments from internal stakeholders and clients who are impressed with the upgraded final product. It’s more user-friendly and meets all of our expectations.How did RainCastle Communications, Inc. perform from a project management standpoint?They initiated most of the conversations and made sure we kept on track. If there were delays, they mostly came from our end during the review process with a number of stakeholders. They delivered on time and had open communication.What did you find most impressive about them?They were transparent and easy to work with. Whenever I mentioned concerns, they addressed them immediately. Near the end, we had to speed up the project, and they were more than willing to accommodate.Are there any areas they could improve?We could’ve been better at scheduling regular check-ins.Do you have any advice for future clients of theirs?We initially met them in person, and that helped us start the relationship off well. If possible, meet face-to-face at the onset of the project.STAR RATINGSOverall rating: 5   We had a positive experience and good relationship. We needed some heavy support, and they delivered.Quality: 5   Everything was high quality and delivered on time.Cost: 5   They were in line with other vendors.Schedule: 4  They had a good internal schedule, but we could’ve been more in sync.Willing to refer: 5   I'd recommend them to somebody looking to redesign a website. --- #### Branding, Web Design & Content Writing for Medical Device Co **The Project** - Services: Branding, Content Writing Services, Web Design - Project size: $10,000 to $49,999 - Project length: Sep. 2023 - Ongoing **Project Summary**: RainCastle Communications, Inc. provides branding services for a medical device company. The team is tasked with redesigning the client's website and PowerPoint presentations and improving their website copy. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Operations Specialist, NanoDx, Inc. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jul 18, 2024 **Feedback Summary**: RainCastle Communications, Inc.'s efforts have significantly increased the client's website traffic. The team's exceptional project management and organizational skills have helped them consistently meet tight deadlines. Their commitment to satisfying the client's needs is impressive. "''They consistently demonstrated their commitment to our satisfaction.''" **BACKGROUND** Please describe your company and position.I am an Operations Specialist of NanoDx, Inc.Describe what your company does in a single sentence.NanoDx, Inc. is a privately-held, U.S. based, medical device company developing rapid point-of-care and in-vitro diagnostic products on its proprietary nano biosensor platform. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire RainCastle Communications, Inc. to accomplish?Website RevampCopy RevampNew Powerpoint Template **SOLUTION** How did you find RainCastle Communications, Inc.?Online SearchWhy did you select RainCastle Communications, Inc. over others?High ratingsSmall BusinessHow many teammates from RainCastle Communications, Inc. were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Raincastle provided services to enhance our overall branding, making it more cohesive and impactful. They revamped our website design, ensuring a modern and user-friendly interface, and improved our website copy, making it more engaging and clear. Additionally, Raincastle created new graphics and redesigned our PowerPoint presentations, including our investor pitch decks, to better align with our refreshed brand identity. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The project led to several measurable outcomes, including a significant increase in website traffic and strong support from senior management. Describe their project management. Did they deliver items on time? How did they respond to your needs?The project management was exceptional, with Jill playing a key role in its success. She kept meetings focused, ensured that deliverables were completed on time, and met tight deadlines consistently. Despite our team giving extremely tight deadlines, they were always met, and Jill's efforts consistently exceeded our expectations. Her leadership and organizational skills were instrumental in achieving our goals efficiently.What was your primary form of communication with RainCastle Communications, Inc.?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Raincastle is a small team that is incredibly easy to work with and puts the client's needs first. They consistently demonstrated their commitment to our satisfaction, making the collaboration seamless and enjoyable. We are thrilled with the outcomes of all the projects they assisted with and would definitely choose to work with them again in the future.Are there any areas for improvement or something RainCastle Communications, Inc. could have done differently?N/A --- #### Rebranding, Web Design & Development for Legal Services Firm **The Project** - Services: Branding, Web Design, Web Development - Project size: $50,000 to $199,999 - Project length: May 2023 - Jan. 2024 **Project Summary**: RainCastle Communications, Inc. created a legal services firm's new messaging and tagline. The team designed and developed a website using WordPress, integrating HubSpot and Bullhorn. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Legal Services Firm - Industry: Legal - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 6, 2024 **Feedback Summary**: RainCastle Communications, Inc. successfully launched the client's website, who saw their highest web traffic in the launching month. The team had impressive design skills and delivered work on time. The team was flexible to the client's changing requirements and shared files using Google Docs. ""RainCastle Communications, Inc.'s design skills were next level."" **BACKGROUND** Introduce your business and what you do there.I run the marketing department at a legal services firm that matches attorneys to in-house corporate teams on an on-demand basis. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.?We needed support with our website's rebranding. **SOLUTION** What was the scope of their involvement?RainCastle Communications, Inc. conducted a branding messaging exercise for us. The team created our new messaging and tagline and designed a website from scratch. We kicked off the project with a messaging exercise. Then, RainCastle Communications, Inc. designed our website and wrote the copy and texts. The team built our site in WordPress and integrated our HubSpot and Bullhorn accounts. RainCastle Communications, Inc. interviewed internal stakeholders for the rebranding process and launched our website recently. We're working on upcoming engagements for SEO and LinkedIn advertising and design.What is the team composition?We worked with RainCastle Communications, Inc.'s CEO, who led development, head of creative, writer, project manager, lead designer, and different developers. How did you come to work with RainCastle Communications, Inc.?I worked with a teammate from RainCastle Communications, Inc. several years ago, and we reconnected for this project.How much have you invested with them?We spent $95,000 on this engagement.What is the status of this engagement?We worked with RainCastle Communications, Inc. from May 2023–January 2024. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?RainCastle Communications, Inc.'s entire team was awesome. We just launched our website in January 2024 and had our highest web traffic that month. Our traffic grew by around 40% from previous months. How did RainCastle Communications, Inc. perform from a project management standpoint?RainCastle Communications, Inc. communicated well and delivered work on time and within scope. The team didn't ask for any additional or hidden fees. RainCastle Communications, Inc. was very flexible to meet our requirements since we had to change a few things along the way. We shared files via Googe Docs. What did you find most impressive about them?RainCastle Communications, Inc.'s design skills were next level. The team understood our industry well and got up to speed quickly, creating a unique positioning in the market. Overall, I was impressed with the team's use of best practices. RainCastle Communications, Inc. delivered a site that was easy for us to edit on the backend after the project concluded.Are there any areas they could improve?I can't think of anything for RainCastle Communications, Inc. to improve — they helped us get over the finish line. Do you have any advice for future clients of theirs?I'd encourage future clients to work with RainCastle Communications, Inc. on both aspects: messaging and copy. We found the outside perspective was helpful for our company,  and I suggest working on both pieces together when engaging RainCastle Communications, Inc. --- #### Rebranding & Web Dev for Commercial Real Estate Company **The Project** - Services: Branding, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Aug. 2021 - Dec. 2023 **Project Summary**: RainCastle Communications, Inc. provided branding and web development services for a commercial real estate construction company. The team redesigned and redeveloped a website using WordPress and Adobe XD. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Feldman Geospatial - Industry: Real estate - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 2, 2024 **Feedback Summary**: The website helped increase engagement and activity, attracting more people. RainCastle Communications, Inc. exceeded expectations and managed the project effectively; they were flexible and communicative through Google Docs, Zoom, and phone calls. Overall, they were committed and easy to work with.  ""The team asked questions and took time to understand our brand's meaning."" **BACKGROUND** Introduce your business and what you do there.I’m the president of Feldman Geospatial. We focus on commercial real estate construction and civil engineering work in Boston. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.?We changed our name about three years ago to reflect all our services. We needed to build a completely new website to reflect our company as it is today. **SOLUTION** What was the scope of their involvement?Our first engagement with RainCastle Communications, Inc. was for rebranding. We had been around for 75 years, and our goal was to educate clients, potential hires, and our own people about our services. We conducted focus groups on our end and had a pretty straightforward picture of what we wanted to do. RainCastle Communications, Inc. helped us to put that into words to grab people’s attention.About a year ago, we had an initial conversation about how we could update our website. Jill (Director of Client Service) and Paul (Owner) were on the call. We discussed our goals and how we wanted to be seen. They quickly started talking about what we could do, and it became clear that we needed a new website.RainCastle Communications, Inc. completely restructured our website, created new materials and copy, and leveraged three videos and company photos. They built the new architecture and structure from the ground up and used WordPress and Adobe XD. Additionally, they continued our branding throughout the website and copy, keeping our colors and image front and center.What is the team composition?About five teammates were regularly involved; there were different people for different stages, not everybody at once.How did you come to work with RainCastle Communications, Inc.?They created our previous website. We initially found them through a referral. Our president used their copywriter some years ago.How much have you invested with them?We spent about $35,000–$40,000.What is the status of this engagement?We began working with them in August 2021. The rebranding was quick; it lasted about four weeks. The website redesign and redevelopment was launched in early December 2023. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We saw a lot of engagement from LinkedIn. We used the website for advertising and highlighted it on several posts on social media, so we got a lot of traffic that way. Moreover, there was a lot of activity; people contacted us and asked about our videos and website.In general, RainCastle Communications, Inc. exceeded our expectations on everything they delivered.How did RainCastle Communications, Inc. perform from a project management standpoint?RainCastle Communications, Inc. was supposed to do the website redevelopment in 3–4 months, but we slowed it down. We made changes because we wanted different things. For example, we brought on our videographer to shoot videos. Also, we didn’t have a finished product in mind; we wanted more feedback from friends, employees, and stakeholders. RainCastle Communications, Inc. was flexible with that and easy to work with.We used Google Docs and OneDrive on our side. Additionally, we had regular Zoom meetings and phone calls to communicate.What did you find most impressive about them?They understood our company and gave us advice. The team asked questions and took time to understand our brand's meaning, values, and what we want people to see. Overall, they made our job easier because we didn’t have to think about our company message and branding constantly.Are there any areas they could improve?We usually don’t use Google Docs; we have a whole ecosystem in Microsoft Teams and OneDrive. RainCastle Communications, Inc. worked on a Google-based system, so we had to switch off. However, it’s a minor suggestion.Do you have any advice for potential customers?Tell them your story, how you operate as a firm, and what you want to be known for. If you give them insight into how you operate, they can serve you better and provide new ideas to be more efficient. --- #### Web Design & Dev & Branding for Printing Co **The Project** - Services: Branding, Web Design, Web Development - Project size: $50,000 to $199,999 - Project length: Mar. 2023 - Ongoing **Project Summary**: A printing company has hired RainCastle Communications, Inc. for web development and branding. The team has built the client's WordPress site from scratch, including the design of UI/UX, images, and icons. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, Prodways Machines - Industry: Manufacturing - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 29, 2024 **Feedback Summary**: The client is delighted with RainCastle Communications, Inc.'s beautiful deliverables. The team is professional, helpful, responsive, and communicative via Microsoft Teams, Zoom, and email. The client praises their punctuality and ability to understand and address their needs. ""The team has been amazing and helpful in telling us where we are at all times and being professional and friendly."" **BACKGROUND** Introduce your business and what you do there.I’m the director of marketing for Prodways Machines, a manufacturer of 3D printing machines. **OPPORTUNITY / CHALLENGE** What challenges were you trying to address with RainCastle Communications, Inc.?We needed help with web design and development for our company to get more visibility of our brands and be able to capture leads through better online search results. **SOLUTION** What was the scope of their involvement?RainCastle Communications, Inc. has designed and developed a WordPress site for us. The team has started the process by agreeing with the project’s scope after establishing what we’re looking to accomplish for results and the direction we want to go. Moreover, we’ve had meetings with both teams to talk about us, who we are, our customers, and what we want people to know about us.For the second phase of the process, the team has started to create 3–4 different iterations of mock-up designs so we can choose the one we like the most and add extra elements to it. This has been very helpful because we get an idea of how everything would look, and they can apply it to the site’s UI/UX.Regarding the third step of the process, RainCastle Communications, Inc.’s team has helped us write many pages of content for the site, including taglines, header lines, and other marketing-related things. Creating content has taken us a long time for this step, and the team has been very helpful in moving the project forward by keeping us on track.Once we’ve given them the content, RainCastle Communications, Inc.’s team has started loading everything into the staging site and helping us with custom icons and images through their very creative design person. After that, the team takes care of the development work, which they also test to ensure everything works correctly.We’re currently in the post-launch phase of the process, and the team is providing ongoing maintenance for it.What was the team composition? We’ve worked with around eight members of RainCastle Communications, Inc.’s team, including Jill (Director of Client Service), Garret (Senior Web Developer), Donato (President), and Ji (Senior Graphic Designer).How did you come to work with RainCastle Communications, Inc.?I did a Google search and found them on Clutch. After I saw their portfolio and spoke to Donato, he had a wealth of knowledge and was also informative and really nice, so I got along with him well. In addition, he understood my project and what I was looking for. RainCastle Communications, Inc. also asked the necessary questions to align with what we wanted to do.How much have you invested with them?So far, we’ve invested around $55,000 with them.What is the status of this engagement?We started working together in March 2023, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Our company's leadership team is impressed with the website RainCastle Communications, Inc. has built, giving positive feedback on how beautiful the site looks.How did RainCastle Communications, Inc. perform from a project management standpoint?RainCastle Communications, Inc.'s team has met deadlines and stayed on budget. The team has been amazing and helpful in telling us where we are at all times and being professional and friendly with our timeframes. Overall, they've delivered everything they've said they would. Regarding communication, we use weekly Microsoft Teams and Zoom meetings, emails, and share documents via Google Docs and Excel — they're very communicative.Are there any employees from the service provider's team that you would like to give a shout-out to in this review? The whole team has been wonderful; they help us stay on track and push the project forward.What did you find most impressive about them?RainCastle Communications, Inc. has been great in many ways, but we're impressed by their responsiveness and smooth workflow in addressing our questions or concerns. Moreover, they've captured who we are since the first meeting, which enabled them to understand our company and industry quickly.Are there any areas they could improve?I don't think there's anything they can improve on.Do you have any advice for potential customers?Go into the project understanding what kind of goals you're looking for and what are the most important things you want to achieve with your website and marketing efforts so that RainCastle Communications, Inc.'s team can guide you and structure the project's scope according to your needs. --- #### Website Development for Medical Diagnostics Company **The Project** - Services: Graphic Design, Web Design - Project size: Confidential - Project length: Mar. 2023 - Ongoing **Project Summary**: RainCastle Communications, Inc. develops a website for a medical diagnostics firm. The site should be informative for the research community, attractive to investors, and user-friendly for healthcare experts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** R&D Manager, Kephera Diagnostics - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 26, 2023 **Feedback Summary**: RainCastle Communications, Inc. has delivered an informative website on time. Their team is helpful, supportive, patient, focused on the project, and flexible with the client's changing requirements. They also respond promptly to the client's needs and communicate via email and virtual meetings. ""They've delivered terms on time and have been very patient with us, taking our time for decisions."" **BACKGROUND** Please describe your company and position.I am the R&D Manager of Kephera DiagnosticsDescribe what your company does in a single sentence.Kephera Diagnostics, LLC is a start-up focused on the development of point-of-care assays for a variety of disease conditions. Areas of focus include emerging pathogens that are of high global public health significance. We work with research partners in academic and government laboratories in the U.S. and internationally to translate basic science into effective diagnostic products that address under-served medical needs. To meet this challenge, we are developing new and innovative assay technologies. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire RainCastle Communications, Inc. to accomplish?Create a website **SOLUTION** How did you find RainCastle Communications, Inc.?Online SearchWhy did you select RainCastle Communications, Inc. over others?High ratingsGreat culture fitCompany values alignedHow many teammates from RainCastle Communications, Inc. were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Creating a website, which is informative for the research community and collaborators, attractive for potential investors, and easy to navigate for healthcare professionals to place an order for clinical tests in our CLIA laboratory. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We do not have a measurable outcome. The website is informative.Describe their project management. Did they deliver items on time? How did they respond to your needs?They've delivered terms on time and have been very patient with us, taking our time for decisions. Responses were prompt and helpful.What was your primary form of communication with RainCastle Communications, Inc.?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Culture of focusing on the project Flexible with client-changing requirementsPatient and supportiveAre there any areas for improvement or something RainCastle Communications, Inc. could have done differently?No --- #### Website Redesign & Digital Marketing for Engineering Company **The Project** - Services: Marketing Strategy, Other Digital Marketing, Web Design - Project size: $10,000 to $49,999 - Project length: Sep. 2022 - Ongoing **Project Summary**: RainCastle Communications, Inc. provides web design and digital marketing services for an engineering company. The team has redesigned the client’s website and now provides digital marketing support. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Engineering Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 27, 2023 **Feedback Summary**: RainCastle Communications, Inc. has delivered top-notch work that has increased the client’s leads. The team has showcased impressive creativity and quality in their design work and meets the project’s budget. The team delivers work on time and is communicative through Zoom meetings and email. "“The quality and creativity of RainCastle Communications, Inc.’s design work have impressed me the most.”" **BACKGROUND** Introduce your business and what you do there.I’m the owner of an engineering company comprised of civil engineers and land surveyors. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.?I needed assistance with my website’s redesign. **SOLUTION** What was the scope of their involvement?RainCastle Communications, Inc. has redesigned our company’s website through an iteration design process. The team has supported us in determining the design concept we liked and how to accomplish it. RainCastle Communications, Inc. has completed our site design, and now, they’re assisting with our marketing efforts and helping with our online presence.What is the team composition?We work with 4–5 teammates from RainCastle Communications, Inc., including Donato (President) and Jill (Director of Client Service), who is our main contact.How did you come to work with RainCastle Communications, Inc.?RainCastle Communications, Inc. had previously worked on a website from another firm in our industry, and we liked their work.How much have you invested with them?We’ve spent around $40,000 with RainCastle Communications, Inc.What is the status of this engagement?We started working with RainCastle Communications, Inc. in September 2022, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? RainCastle Communications, Inc.’s work quality is top-notch, and we’ve definitely seen an increase in our lead generation metrics. How did RainCastle Communications, Inc. perform from a project management standpoint?The team is punctual and follows through with what they say, delivering work on time. RainCastle Communications, Inc. meets the project’s budget and is communicative about it. We communicate via Zoom meetings and email. What did you find most impressive about them?The quality and creativity of RainCastle Communications, Inc.’s design work have impressed me the most. Are there any areas they could improve?I can’t think of anything for RainCastle Communications, Inc. to improve.Do you have any advice for potential customers?I recommend RainCastle Communications, Inc. because they’ve done a great job supporting our team by keeping work moving and up to the task. --- #### Web Dev & Web Design for Nonprofit Research Organization **The Project** - Services: Web Design, Web Development - Project size: Confidential - Project length: June - July 2023 **Project Summary**: RainCastle Communications, Inc. designed and developed a website for a nonprofit organization using WordPress. They gave insights and recommendations and communicated over Zoom and email. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, Non Profit Research Organization - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 9, 2023 **Feedback Summary**: RainCastle Communications, Inc. is the best and most collaborative company the client has ever worked with. The team is extremely responsive and delivered on time and on budget.  ""They listened to us and gave us a greatly improved product."" **BACKGROUND** Introduce your business and what you do there.I’m the executive director for a nonprofit research organization.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.?We needed RainCastle Communications, Inc. to update our existing website to give it a refreshed look that was more representative of who we are as an organization.  **SOLUTION** What was the scope of their involvement?RainCastle Communications, Inc. designed and developed our website. They used WordPress. What is the team composition? I worked mainly with the owner and another senior person.  How did you come to work with RainCastle Communications, Inc.?I was looking for a  company that had done interesting website designs for tech and research companies. I found some examples that RainCastle Communications, Inc. had done and reached out to them.What is the status of this engagement?We worked together between June–July 2023. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?I’ve designed websites with other companies and RainCastle Communications, Inc. is the best and most collaborative company I’ve worked with. They gave insight and recommendations after fully understanding what I wanted. I give them extremely high marks. They listened to us and gave us a greatly improved product. I’ve shared the website with my technology membership and have received unbelievably high reviews back.  How did RainCastle Communications, Inc. perform from a project management standpoint?Project management was amazing. They were excellent at knowing what we wanted and what our timeframe was. We had a weekly, one-hour meeting and would interact as needed. We communicated via Zoom and email. What did you find most impressive about them?I’m impressed by how responsive RainCastle Communications, Inc. is. When I sent emails, they’d respond within hours. We’re extremely happy with the overall product they delivered. Are there any areas they could improve?             No, I only have high praise to give them. Do you have any advice for potential customers?Reach out to them and have that first meeting. They have an excellent onboarding process once you sign up with them. They’ll ask a number of questions to get your sense and feel of what websites you like and what companies are similar to you. It’s a really streamline and thought-provoking process.  --- #### Web Dev & Consulting for Civil Engineering Firm **The Project** - Services: Business Consulting, Digital Strategy - Project size: $10,000 to $49,999 - Project length: Aug. 2022 - Ongoing **Project Summary**: RainCastle Communications, Inc. has helped a civil engineering firm design and develop a new informative website on WordPress. Since then, they’ve provided consulting on how to announce a recent merger. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 3.5 - Willing to Refer: 5.0 **The Reviewer** Owner & President, Cape and Islands Engineering - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 1, 2023 **Feedback Summary**: Overall, RainCastle Communications, Inc. has done a great job for the client. The team excels at project management, using Zoom and other tools to collaborate. Moreover, they have talented people on their team, which is outstanding. "“RainCastle Communications, Inc. has done a really good job for us. We really like them.”" **BACKGROUND** Introduce your business and what you do there. I’m the owner and president of Cape and Islands Engineering, a civil engineering, land surveying, and environmental permitting firm. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We were going through a merger, so I hired RainCastle to help us design a new website and provide us with consulting on how to spread the message about our merger. **SOLUTION** What was the scope of their involvement? RainCastle has helped us build a new website on WordPress, to which they’ve added our business information and a contact form. They’ve also offered maintenance services for the website, but we decided to do maintenance on our own. Since then, they’ve provided us with consulting services on how to run ads to get the message about our merger out. What is the team composition? We’ve worked with around five teammates from RainCastle, including Jill (Director of Client Strategy), who acts as the project manager. How did you come to work with RainCastle Communications, Inc.? RainCastle had done another website for a different company in our industry — that was how we knew about them. How much have you invested with them? We’ve spent around $35,000. What is the status of this engagement? We started working together in August 2022, and RainCastle delivered the website in January 2023. Still, our partnership is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  RainCastle has done a really good job for us. We really like them; that’s why we wanted to leave positive comments about them. How did RainCastle Communications, Inc. perform from a project management standpoint? RainCastle’s project management is great — Jill has done a really good job in that regard. She used a basic project management tool to create a Gantt chart for the website development project. Additionally, we communicate via Zoom and email. What did you find most impressive about them? RainCastle has good people on their team. Are there any areas they could improve? It would have been great if we had gotten more guidance regarding choosing the pictures for the site. We felt that there wasn’t a lot of effort put into that. Do you have any advice for potential customers? Communicate clearly with them. --- #### Branding & Website Rebuild for B2B SaaS Company **The Project** - Services: Branding, IT Managed Services - Project size: Confidential - Project length: May - Nov. 2022 **Project Summary**: RainCastle Communications, Inc. provided branding services for a B2B SaaS firm. They refined the client’s messaging, positioning, and value proposition. They also rebuilt their website from scratch. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing, Centage - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 18, 2022 **Feedback Summary**: The client was pleased with their improved branding and new website, especially with its design. As a result, they noticed a significant decrease in terms of bounce rate. RainCastle Communications, Inc. impressed with their ability to come up with outputs that align with the client’s vision. ""They worked in an incredibly organized manner, never missed a deadline, stayed on budget, and communicated openly."" **BACKGROUND** Introduce your business and what you do there. I’m the VP of marketing at Centage, a B2B SaaS company. We provide financial planning and analytics software to small and medium-sized organizations. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We were looking to revamp our go-to-market messaging and value proposition for our target audience. We also wanted to build and design a new WordPress website that reflects our new messaging. **SOLUTION** What was the scope of their involvement? To start off the project, RainCastle Communications, Inc. spent a lot of time and effort in getting a better understanding of our business, customers, and partners. In doing so, they conducted interviews with several key stakeholders and did a competitive analysis. From there, they used all the information they gathered to come up with a new messaging framework, value proposition, and positioning. Additionally, their team developed, designed, and deployed a new WordPress website for us from scratch. They worked on the content, created new templates, and incorporated our new messaging. They also helped us optimize our site for SEO. What is the team composition? We worked with several people from their side, including Paul (President & Creative Director), Jill (Director of Client Strategy), Andy (Copywriter & Brand Strategist), Ji (Senior Graphic Designer), and Donato (Senior Web Developer). How did you come to work with RainCastle Communications, Inc.? We found them through a Google search. We came across several positive reviews, so we decided to reach out to them. What is the status of this engagement? We worked together on this project from May–November 2022. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We just launched the website recently, and we’re very happy with its design. We also noticed that user engagement has improved, and visitors are staying on the site longer, leading to a decrease in our bounce rate. How did RainCastle Communications, Inc. perform from a project management standpoint? They worked in an incredibly organized manner, never missed a deadline, stayed on budget, and communicated openly with us. Moreover, they updated us at every stage of the project, so we always knew the progress of each task. They also took feedback from us really well and made sure to incorporate them into the deliverables. What did you find most impressive about them? We were impressed with their ability to synthesize the information we gave them and come up with a fresh new concept based on it. Also, they didn’t just reuse or take our direction; they pushed us creatively to come up with a concept that’s entirely unique and encapsulates our personality as an organization. Are there any areas they could improve on? I honestly can’t think of anything that RainCastle Communications, Inc. could’ve improved on. We had a streamlined and seamless experience from start to finish. Needless to say, we’d gladly work with them again on future projects. --- #### WordPress Website for Life Science Tools Company **The Project** - Services: Web Development - Project size: Confidential - Project length: Oct. 2021 - Mar. 2022 **Project Summary**: A life science tools company was looking to improve their digital presence, so they engaged with RainCastle Communications, Inc. for their WordPress web development services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Global Marketing, Sengenics - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — May 6, 2022 **Feedback Summary**: While there are no metrics that can be shared at the moment, anecdotal feedback for the website has been generally positive. RainCastle Communications, Inc. was highly proactive in managing the project, and internal stakeholders were particularly impressed with their organizational skills. ""They did an amazing job of translating a really technical subject matter in a creative and digestible way."" **BACKGROUND** Introduce your business and what you do there. I’m the director of global marketing for Sengenics, a life science tools company that provides products for the discovery of autoantibody biomarkers. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We needed someone to upgrade our website because it wasn’t making it clear to our customers what we do. **SOLUTION** What was the scope of their involvement? RainCastle Communications helped build our WordPress website from scratch and organized and helped develop the content within it, so our customers could easily understand what we do and find information about our services and products. What is the team composition? We mainly worked with Jill (Director of Client Service), Andy (Copywriter), Ji (Sr. Graphic Designer), and Paul (Owner). How did you come to work with RainCastle Communications, Inc.? We were searching for companies around the Boston area and after narrowing down the list decided on RainCastle. I went with them because they were the most impressive and responsive out of all the companies we interviewed. What is the status of this engagement? We worked together from October 2021–March 2022. We will continue to work with the on maintenance and ad hoc projects. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The website hasn’t been live long enough for us to get any meaningful metrics, but the internal and external feedback is very positive. How did RainCastle Communications, Inc. perform from a project management standpoint? I was blown away by the way they managed the project.  They were highly organized and gave us a realistic view of the scope of the project there was never a question about when something was going to be done as the entire process was laid out clearly.  The website was completed and launched on time. What did you find most impressive about them? Their organizational methods made such a huge impact on our ability to ensure we were on track from our side and to finish the project on time. I also worked closely with the copywriter, and he did an amazing job of translating really technical subject matter in a creative and digestible way. Are there any areas they could improve? There’s nothing they need to improve on because we’re very happy with the final product they delivered. --- #### Website Design & Dev for Life Sciences Startup Company **The Project** - Services: Web Development - Project size: Confidential - Project length: Dec. 2021 - Feb. 2022 **Project Summary**: RainCastle Communications, Inc. designed and developed a website for a life sciences startup company from scratch. It included contact information, general descriptions, and job offers for potential employees. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & CEO, Fount Bio - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 14, 2022 **Feedback Summary**: The site developed by RainCastle Communications, Inc. was artistic and simple, and it clearly conveyed the client’s messaging and differentiators. The team was very collaborative, and they made the engagement very simple. Additionally, they were great listeners, delivering what the client needed. ""RainCastle understood our needs very well and delivered what we wanted.”" **BACKGROUND** Introduce your business and what you do there. I’m the co-founder and CEO of Fount Bio, a life sciences company located in Cambridge, Massachusetts. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? For early-stage companies like ours, it is important to have a website tailored to our needs. We required a site where people could learn about us and what our company did at a very high level while conveying some of the excitement about it. It would be mostly directed to future employees and other potential stakeholders, serving as a landing page. **SOLUTION** What was the scope of their involvement? RainCastle developed our website from scratch. On it, we have job descriptions and ways for applicants to connect with us. It is also artistic but simple, which helps us convey the presence of an early-stage life sciences company. First, we had a call to convey what our company was about and why we were different. We also asked them to describe our technology without disclosing too much information — they were great at doing that. Then, RainCastle came back with logos, font options, and color schemes. After that, they designed some simple graphics and an animated GIF, as well as the site’s pages, which included some imagery, stock photos, and creative transitions. After the design phase, RainCastle brought a team that developed the wireframes and the metadata information for our descriptors, and they also integrated a Google Analytics functionality. The job was done very quickly and with minimum iteration. What is the team composition? I worked with Paul (Owner), who did a lot of the artwork and wireframing and brought great ideas to the table. During the execution phase, we also worked with a program manager, a copywriter, and a graphic designer. Additionally, we worked with IT people who were in charge of setting everything up for our launch. How did you come to work with RainCastle Communications, Inc.? I’d worked with RainCastle for two other companies before. Paul always demonstrated that he knew the early-stage life science companies' space very well. They also accustomed me to their quick turnaround times. After I spoke to them about this project, a proposal was in front of me within two days. I then signed it, and we were ready to start collaborating. How much have you invested with them? I can only tell that their price was very fair. What is the status of this engagement? We started discussing the project around December 2021, and the site went live in February 2022. In the future, we will work with them to update the site. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We didn’t want an over-the-top site nor to spend a lot of money on it. RainCastle understood our needs very well and delivered what we wanted: a presentable, clear, and artistic website that presents our company in a simple way. Our internal team liked it a lot. How did RainCastle Communications, Inc. perform from a project management standpoint? RainCastle’s project management was exceptional. We had really productive and pleasant back and forth conversations with them. The good thing about them is that they didn’t go over unnecessary details that I was not an expert in, which made our engagement very smooth. We communicated via email and phone calls. What did you find most impressive about them? RainCastle was very artistic, empathetic, and an excellent listener. Are there any areas they could improve? No. Do you have any advice for potential customers? On these types of projects, the client is required to gather and learn about a lot of information to make the process more efficient. It would also be helpful to become knowledgeable about the different elements of web development. However, RainCastle is great at walking clients through the process. --- #### Website Design & Development for Biotech Company **The Project** - Services: Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: May - Oct. 2021 **Project Summary**: RainCastle Communications, Inc. designed and developed a biotech company's website utilizing their existing framework. After finalizing design elements, including a new color palette, they developed wireframes.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President & CEO, Biotech Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 21, 2021 **Feedback Summary**: The client received positive feedback on the site's new content and utility. The project went seamlessly — the project manager was detail- and process-oriented, facilitating timely deliveries. RainCastle Communications, Inc. had a wealth of design expertise and made strong design decisions.  ""We worked collaboratively, and RainCastle ensured we were integrated into their planning."" **BACKGROUND** Introduce your business and what you do there. I am the president and CEO of a biotechnology company.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We'd gone through a significant business evolution and wanted to redesign our website.  **SOLUTION** What was the scope of their involvement? RainCastle designed and developed our website using a basic framework we provided. Their team completely redesigned the look and feel of the site. Our focus was on how the content was presented, so the RainCastle team ensured the design was very contemporary and represented our business. They developed new color palettes and visual and content elements as part of the process.   After we finalized the design, RainCastle developed the wireframes and the site itself.  What is the team composition? The head of the company was heavily involved in the project, along with the project manager and the web developers and designers.  How did you come to work with RainCastle Communications, Inc.? We were referred to RainCastle from our PR firm. We reviewed five companies for the project and selected RainCastle because they were the most suitable.  How much have you invested with them? We spent $10,000–$50,000 with RainCastle. What is the status of this engagement? This project with RainCastle was from May–October 2021.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We don't have any site usage metrics since we didn't complete an extensive relaunch after the redesign. However, we've gotten positive feedback from users on the new content and utility of the site.  How did RainCastle Communications, Inc. perform from a project management standpoint? RainCastle's project manager was very detail- and process-oriented. They focused on keeping both parties on track and set realistic development deadlines. They delivered on time and occasionally ahead of schedule. RainCastle's resource allocation on both sides of the project was good — we worked collaboratively and RainCastle ensured we were integrated into their planning. The entire project went seamlessly.  What did you find most impressive about them? RainCastle's design skills were exemplary. We went through several design cycles where we tested each design out, but in the end, we usually went with RainCastle's initial design recommendation. We know our brand and our company mission best, but RainCastle always made strong design decisions.  Are there any areas they could improve? RainCastle are great collaborators and very responsive — I have nothing for them to improve.  Do you have any advice for potential customers? I'd advise customers to go into the design process with an open mind — customers know their branding well, but RainCastle can contribute a wealth of design expertise.  --- #### Web Development for Medical Research Company **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: Aug. - Nov. 2021 **Project Summary**: A medical research company hired RainCastle Communications, Inc. to provide web development. They redeveloped and redesigned an already existing platform to attract potential investors. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Chief Medical Officer, Revere Pharmaceuticals - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 6, 2021 **Feedback Summary**: RainCastle Communications, Inc.'s work attracted big pharmaceutical companies and received great feedback on their delivered product. Their team also praised their fantastic project management and responsive approach. Their quick-solving skills were also key to the project's success. ""We all loved their work!"" **BACKGROUND** Introduce your business and what you do there. I’m the chief medical officer of a medical research company. We focus on breast and prostate cancer treatment. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We wanted to create a website that’d appeal to potential investors and generate interest in the research and academic clinical community. **SOLUTION** What was the scope of their involvement? RainCastle Communications, Inc. redeveloped and redesigned our website starting from a product they created for me in the past. In terms of functionalities, the new site explains scientific concepts in a way that users can easily understand, including text and images. What is the team composition? We worked with five members of their team, including Paul (CEO), Jill (Director), a copywriter, a content creator, and a developer. How did you come to work with RainCastle Communications, Inc.? Our CEO worked with them in the past, and their name came up when we started seeking developers, so their name came up. How much have you invested with them? We spent $25,000 with them. What is the status of this engagement? We worked together from August–November 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We all loved their work! The website they created attracted a big pharmaceutical company to reach out to us to start doing business. Also, people have looked at our site and said that it looks great. How did RainCastle Communications, Inc. perform from a project management standpoint? They were superb; Jill was fantastic and kept the project and their team going. Additionally, she was great at solving issues immediately through a responsive approach — she was terrific!  What did you find most impressive about them?  They fulfilled our expectations; their whole team solved our questions in a friendly and timely manner and was very patient with me. Are there any areas they could improve? I don’t think there’s anything they can improve on.  Any advice for potential customers? I’d suggest looking for Jill and ensuring that she’s the one running your project. --- #### Rebranding & Web Dev for Chromatography Products Provider **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Dec. 2020 - Ongoing **Project Summary**: RainCastle Communications, Inc. has helped a chromatography products provider rebrand their different branches into a global image. They’ve also developed their website and are now working on collateral. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Chiral Technologies - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 3, 2021 **Feedback Summary**: Internal and external stakeholders have been very pleased with the overall look and functionality of the website. RainCastle Communications, Inc. has stood out for their expertise and promptness, which makes them great partners. They lead a seamless and responsive project management. ""It’s really easy to work with them, and we’ve been really happy." " **BACKGROUND** Introduce your business and what you do there. I’m the marketing manager of an organization that services life science companies with products and services for separating chiral enantiomers. We have five entities around the world that are considered part of Chiral Technologies — US, Europe, India, Japan, and China. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We wanted them to rebrand our website — and basically everything else — so we could showcase our products and services in the best way possible. We were also trying to make our site more global, but we didn’t know how to do it because we had many different names and offices around the world. **SOLUTION** What was the scope of their involvement? We initially had a meeting with our whole marketing team, president, and VP to give them an understanding of our company and what we were trying to achieve. RainCastle Communications, Inc. (RainCastle) worked with us through our rebranding and helped us figure out what we should do and how we should move forward with our new name. We ended up rebranding ourselves as Daicel Chiral Technologies, and they redesigned the whole look of the website. They’ve finished the website but we’re working with them on all of our other collateral. They’re designing a lot of other templates and application notes. What is the team composition? Our main point of contact is Jill (Director of Client Strategy). How did you come to work with RainCastle Communications, Inc.? We were looking for companies that had worked with life sciences before. We went online, found them, and had a phone call with Paul (President & Creative Director). We had a great conversation with him, and we just knew with that phone call that we wanted to work with them. They understood exactly what we were trying to do, and they gave us great examples of the work they’d already done. How much have you invested with them? We’ve spent close to $70,000. What is the status of this engagement? We started with them back in December 2020, and we’re still working with them. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The website is new, and we’re working with some SEO and SEM analytics, but we haven’t really gone into metrics. On the other hand, the general feedback has been great. I just received an email from a colleague in China saying that she was looking at the website and wanted to use one of the pictures that RainCastle designed for the main homepage. Overall, the feedback from Chiral Technologies Global has been very positive. Also, we’ve heard from a few customers that it’s much easier to find things and they really like the website. How did RainCastle Communications, Inc. perform from a project management standpoint? For the website, I met with Jill on a weekly basis to touch base and make sure that everything was on track and we were hitting all our deadlines. They kept us on target and it never felt like they were pushing us. Right now, we’re communicating with emails just when it’s needed. What did you find most impressive about them? They understood everything we were looking for. We had many pages on our old website, and they didn’t have to rewrite a lot of it. They were able to look at what we had and be intuitive about what we could get rid of and what needed to be grouped together. Everything was just seamless and prompt. Also, we had them create an application note based on the look of the new website. It usually takes a lot of explaining for designers to understand what we’re trying to accomplish with our application notes, but they pulled it off on the first try. We were very surprised and happy about it. Are there any areas they could improve? At this point, we haven’t had any problems. It’s really easy to work with them, and we’ve been really happy. Do you have any advice for potential customers? I would absolutely recommend them to anyone that was looking for an upgrade to their website or just collateral for their company. They’re just very easy to work with, and honestly, their pricing is great. --- #### WordPress Web Dev for Scleral Lens Manufacturer **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: Jan. - Mar. 2021 **Project Summary**: RainCastle Communications, Inc. provided WordPress design services for a scleral contact lenses manufacturer. The team created motion graphics and integrated an existing practitioner search feature. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing Comms, BostonSight - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 2, 2021 **Feedback Summary**: RainCastle Communications, Inc.’s work met all expectations. The new site has more PDF downloads from users, and product sales are even better than the forecast. The project management was seamless, and the team fostered constant communication. RainCastle is a seasoned web vendor that listens.   "“This was the least stressful web project I’ve ever worked on.” " **BACKGROUND** Introduce your business and what you do there. I’m the director of marketing communications at BsotonSight. We manufacture scleral contact lenses, which are oversized contacts for patients with ocular surface diseases. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? Our previous website didn’t provide a good user journey. It was cluttered with the same information on multiple pages. It was also difficult to navigate the menu. We wanted to clean it up, refresh the brand colors, and create a simpler, easier experience for doctors who want to learn about our product. **SOLUTION** What was the scope of their involvement? They built our new site on WordPress. We wanted some interactivity, so we asked them to create some motion graphics. They also migrated a practitioner search feature from our old site that lists every practitioner that uses our product for patient convenience. What is the team composition? We worked with Jill (Director, Client Services). How did you come to work with RainCastle Communications, Inc.? I was at another company a few years ago, and I was working with a web vendor out of Washington DC. We were having a lot of trouble, and the project was taking way too long. I happened to see a website that I really liked, and I saw at the bottom that it was created by RainCastle. It had the style I wanted, so I gave them a call. Paul (Owner) spent about two hours for free talking to me about the issues I was having. He gave me a lot of information I needed to get the project done. When I moved to a new position and needed to build another site, I knew I wanted to work with RainCastle because of their customer service; it’s a quality that seems to be lacking in a lot of web companies.  What is the status of this engagement? We started working together in January 2021, and we wrapped up in March 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?   I’ve noticed that our PDF documents are getting downloaded on our site. We also used the new site to launch a new product; those product sales have done even better than our forecast. How did RainCastle Communications, Inc. perform from a project management standpoint? The project was managed well with constant communication. I knew what was happening every step of the way. Jill was really top-notch. The fact that we easily met our deadline says a lot about their work. We used a shared Google Doc and Marksheet to manage the project. We also used Go ToMeeting calls for communication. What did you find most impressive about them? We struggled a bit at first at getting the design tone of the website correct. Paul had a vision that didn’t exactly match ours. Even though we disagreed on that, they really listened to us, and we got to a place where we were thrilled with the results. They spent a lot of time providing options that were more in line with what we were looking for. Are there any areas they could improve? No, I can’t think of anything. I’ve worked with 5–6 web vendors over the last six years. This was the least stressful web project I’ve ever worked on. Do you have any advice for potential customers? Have a clear vision of the look and color palette that you want. Find examples of existing sites so that it’s easier to convey your idea to the team.                              --- #### WordPress Web Dev. & Branding for Financial Services Firm. **The Project** - Services: Branding, Web Development - Project size: $10,000 to $49,999 - Project length: Sep. 2020 - Ongoing **Project Summary**: A financial services company hired RainCastle Communications, Inc. to rebrand their company. The team designed and developed a new WordPress site with a logo redesign. They also created marketing materials. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO & Managing Director, DCF Group - Industry: Financial services - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 24, 2021 **Feedback Summary**: The team at RainCastle Communications, Inc. exceeded expectations. All of their deliverables have met key metrics. They're communicative, timely, and flexible. Customers can expect a responsive team that works well together.  ""They surpassed our expectations in terms of capturing who we are." " **BACKGROUND** Introduce your business and what you do there. I’m the COO and a managing partner of a financial services organization. We mainly work with accounting and law firms. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We wanted to rebrand with the primary goal of establishing a new website. Before that, we had a very outdated site. **SOLUTION** What was the scope of their involvement? For the website, they used WordPress and started from scratch. It is what we refer to as a validation site, which means that our clients will check the credentials of our team to make sure the services they need are available and see our industry knowledge. As part of the site initiative, we thought the timing was good also to redesign our logo. They’ve also created marketing materials for us. What is the team composition? We worked with a couple of different people. Jill (Director of Client Strategy) oversaw the entire project, but we also worked quite a bit with Paul (President & Creative Director) on the logo design. On the copy side, we worked with Andy (Copywriter & Brand Strategist). How did you come to work with RainCastle Communications, Inc.? A firm that we do a lot of business with had used them for their website. We spoke to them a few years ago, and they said that they had a positive experience. When we spoke to RainCastle during the vetting process, they seemed easy to work with. We also liked that they were a smaller firm like us. Their work product also seemed top-notch. How much have you invested with them? We’ve spent $30,000–$40,000 so far. What is the status of this engagement? Our project with them started in September 2020, and we should be wrapped up soon. We keep adding different projects. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’re measuring the success based on the timing and delivery of what they’re providing to us. We’re also looking at the overall project management and the final outputs. They’ve definitely hit upon all of those metrics, exceeding our expectations. How did RainCastle Communications, Inc. perform from a project management standpoint? From a project management standpoint, they’ve been excellent. In the beginning, they laid out a timeline. If there were changes, they would update us. Sometimes, it was on our end, which they were flexible with. Overall, I found that their communication, timing, and expectations for deadlines were extremely clear. If something was getting out of line with the scope, they let us know right away if we need to expand the scope. What did you find most impressive about them? Their team was able to sit and talk with us about what we want as a firm and then translate that to copy for our website. I felt that spending all of that time with them was key. They surpassed our expectations in terms of capturing who we are. Our materials tell our potential clients exactly who we are. Are there any areas they could improve? I really don’t have anything. Their responsive team works well together. Do you have any advice for potential customers? Know what you’re asking for as you go into the process. Try and look at the bigger picture of what they’re doing. We added components throughout the project, but I think if we had gone into the project with everything identified, we would’ve ordered them a bit differently. That would help everything be mapped out effectively. --- #### Wordpress Web Dev & Strategy for Medical Device Company **The Project** - Services: Digital Strategy, Web Development - Project size: $10,000 to $49,999 - Project length: Oct. 2020 - Ongoing **Project Summary**: In an ongoing collaboration, RainCastle Communications, Inc. conducted a full redesign of a website. They provided development work and conducted interviews that fed into a positioning and messaging document. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, Medical Device Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 16, 2021 **Feedback Summary**: RainCastle Communications, Inc. has received excellent feedback on their work from both the customers and the client's internal workers which has led to further collaboration. They have excellent communication and project management skills, staying on time and on budget. The team remains flexible. ""They’re able to project their willingness to adapt and roll with the changes we make along the process." " **BACKGROUND** Introduce your business and what you do there. I’m the marketing director of a medical device company. We manufacture, sell, and market orthopedic devices for the pediatric population. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We have a brand new surgical procedure for kids with scoliosis and we needed a digital presence to help physicians, patients, and families understand and become more educated on the procedure, as well as ways for them to get in contact with the appropriate individuals to learn more. **SOLUTION** What was the scope of their involvement? First and foremost, we started with the positioning and messaging of the new procedure because we were just entering the US market. The deliverable for this was a messaging document that included interviews with key stakeholders. We had RainCastle Communications, Inc. interview possible surgeons, patients, and family members and all of that fed into the final messaging and positioning document. Phase two was to redesign our website. Our website was very outdated, so they did a full redesign, provided copy, layout, and imagery. After the redesign, they did the development on WordPress and launched the website. Currently, they maintain the website on a monthly basis and are responsible for making any adjustments. What is the team composition? Jill (Director of Client Services) is our main point of contact. How did you come to work with RainCastle Communications, Inc.? They were recommended to us by someone we knew who had a really good experience with them. What made them stand out during the evaluation process was the examples of their work, the clarity in terms of their approach, the deliverables, the budget associated with it, and the proposed timeline. How much have you invested with them? We’ve invested less than $50,000. What is the status of this engagement? We worked together on the site from October 2020–February 2021; however, we engaged them again for the website, as well as another project, and that is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We’ve gotten really great feedback from basically everyone including internal folks and customers.  I’ve recommended them to work with our parent company and now they’re engaged with them as well. How did RainCastle Communications, Inc. perform from a project management standpoint? In the early days of the project we had weekly meetings but then as we got into the groove where we were handling a lot, we utilized email. When we need to address something over the phone, those are more ad hoc conversations. They’re able to remain on time and on budget. They use Smartsheet to lay out all of the deliverables and how they interact or are contingent upon one another. We use that to get an idea of when to expect things and when the turnaround time is. Jill keeps us on task in terms of any deliverables that are required moving forward. What did you find most impressive about them? Their general acceptance of feedback and their adjustment and flexibility throughout the project is great. As things evolve, they’re able to project their willingness to adapt and roll with the changes we make along the process. I’ve worked with a number of website vendors at previous companies and they were one of the first vendors that really owned the copy. Others seemed as though no one ever wanted to own that. I’m pleasantly surprised by that aspect and their willingness to proofread both theirs and mine, which helps tremendously in terms of freeing up my time. Are there any areas they could improve? No, I don’t think so. Do you have any advice for potential customers? Have an open mind when it comes to copy because they have a different position. --- #### WordPress Web Dev for Cybersecrity Startup **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: Apr. - Aug. 2020 **Project Summary**: A cybersecurity startup hired RainCastle to build their website. The team built the new site from the ground up on WordPress and implemented new and improved content.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Cybersecrity Startup - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 16, 2020 **Feedback Summary**: Users and internal stakeholders alike are impressed with the quality of the new site, which looks and functions much better than the previous one. Along the way, the team was well-organized and professional, ensuring a smooth engagement. Their communication skills set them apart. ""I totally recommend using RainCastle. They did everything well." " **BACKGROUND** Introduce your business and what you do there. I’m the CEO of a cybersecurity startup in Switzerland. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We needed someone to develop our website to showcase our product. **SOLUTION** What was the scope of their involvement? RainCastle developed our WordPress website. We had a preexisting one, but they reworked everything. They didn’t reuse or take over existing stuff except our logo. The team created the design as well.  It’s a simple website that presents the company product. It’s not technically sophisticated — rather, it’s more about the content side. Content wise, we gave them something to start with but they took it further. They had a copywriter who translated it into technical marketing language. RainCastle also created a product brochure for us. What is the team composition? There was the owner, the copywriter, a project lead, and tech people. We also had a project manager who was making sure everything was working according to plan. How did you come to work with RainCastle Communications, Inc.? We are a very specialistic technology, and we knew they had worked with another cybersecurity company and did a good job there. How much have you invested with them? The total cost was $10,000. What is the status of this engagement? The project took place from April-August 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’re very happy. It’s a very good website, and the content is great. People that see it like it. The product brochure received really good feedback. How did RainCastle Communications, Inc. perform from a project management standpoint? RainCastle was very reactive and well organized. They were on time and efficient. They didn’t waste time. It was really positive. They had a project management tool, and we communicated via email and a conferencing tool as needed. What did you find most impressive about them? Their copywriter was most useful. He was an effective communicator and good at transforming technical content into something digestible to a broader audience. Are there any areas they could improve? There was not much room for improvement on this site, they were really excellent. Perhaps with more time, they could make some of the diagrams even stronger. Do you have any advice for potential customers? I totally recommend using RainCastle. They did everything well. The collaboration was flawless. --- #### WordPress Web Dev, Design, & Branding for Pharmaceutical Co **The Project** - Services: Web Design, Web Development - Project size: $50,000 to $199,999 - Project length: Feb. - Nov. 2020 **Project Summary**: Seeking to revamp their US-based website, a pharmaceutical company hired RainCastle. The team managed the design and development of the site, which was built on WordPress. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Communications Manager, Pharmaceutical Co. - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 15, 2020 **Feedback Summary**: The new site exceeds the client’s expectations, reflecting the target market and having an impact on metrics like searchability and candidate applications. Throughout the engagement, RainCastle’s dedication to success was clear, providing excellent customer service and industry expertise. ""I think anyone who works with them will have a positive experience." " **BACKGROUND** Introduce your business and what you do there. I’m a communications manager at a pharmaceutical company. We develop products mostly focused in the hematology and oncology space. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? As we grew our US-based organization, it became clear we needed a web presence that would attract a US-based audience. The one we were currently using was a translated version of our Taiwenese site, so we needed to do a full refresh. **SOLUTION** What was the scope of their involvement? RainCastle started by rewriting all of our web copy and redoing the structure, to give the site a  whole new look and feel. That included new imagery, new color palettes, and other new brand styles.  For the design aspect, we gave them a lot of flexibility. We knew we needed a refresh, but we didn’t necessarily have the end goal in mind when we started the process. We gave them examples of other companies that we thought were conveying the right sentiment and tone, and let RainCastle create from there. We went back and forth quite a bit — it was a very collaborative process.  As for the development, the site was developed on WordPress. What is the team composition? The primary group was a team of four: a project manager, a copywriter, a design structure lead, and the technical lead who was in charge of web development.  How did you come to work with RainCastle Communications, Inc.? I believe we found them through a referral, but they’d already started the onboarding process and had begun their work when I joined the team. How much have you invested with them? We’ve spent around $100,000. What is the status of this engagement? The project began in February 2020, and we wrapped up the major piece of it in November. However, we’ll probably continue to do some expanded work, as well as some additional web support into 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We don’t have any specific data metrics yet, but we’ve found the work has been done really well. Even with an ambitious timeframe, RainCastle delivered a very good, polished product.  The searchability has improved dramatically from where it was before, and it’s also improved hiring discussions we’ve had in the US. The new site has noticeably improved our ability to attract candidates.  Since we’ve launched, we’ve had requests from multiple other country affiliates within the network asking us to share the assets, imagery, and style, so they can replicate it within their own market. We’ve started a bit of a groundswell of change in our company with the help of RainCastle. How did RainCastle Communications, Inc. perform from a project management standpoint? They’ve done really well. Our project manager is remarkable at her job, and she’s tried to the best of her ability to keep everyone on track. She was always crystal clear and made sure we were always on the same page. She pushed us for things we were missing to make sure the project progressed. Her contribution was great. There were some times when we could’ve had a little more clarity in terms of how long things were going to take, but for the most part, they were really clear with us in what to expect and what they needed from us. Overall, the project with RainCastle was better than most web development projects I’ve undertaken. What did you find most impressive about them? We were really impressed with our project manager’s capabilities and dedication to the project. Without her, we wouldn’t have gotten across the finish line. Are there any areas they could improve? At times, we were working with leadership who didn't know exactly what they want, but knew they want some improvement or change. RainCastle is very good at what they do, and they definitely have a creative process and vision. However, sometimes the vision wasn’t crystal clear in those initial discussions, which required us to go back and forth a little bit, to not only educate our team, but make sure RainCastle knew what direction we were going. It was a normal part of the process, and it reflected that RainCastle was really committed to and invested in the project. I don’t see it as a huge problem, but there were definitely times where we probably could’ve been a little more efficient with another conversation. Do you have any advice for potential customers? RainCastle does a great job, especially compared to other web vendors I’ve used. Their process is solid, and they map out timelines in a very precise way. I think anyone who works with them will have a positive experience.  To get the most out of the relationship, come prepared with as much clarity around timeline, vison, and results as you possibly can to get everything off on the right foot. Give RainCastle enough time to process, digest, and understand the goal. --- #### Logo Design, Branding for Research & Advocacy Center **The Project** - Services: Other Design - Project size: Confidential - Project length: Jan. 2019 - July 2020 **Project Summary**: RainCastle Communications, Inc. rebranded a Harvard organization. Their team offered several logo options and delivered branding assets, like pitch decks, letterhead, and other collateral. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Communications, FXB Center at Harvard - Industry: Education - Review Type: Phone Interview - Verified **The Review** — Aug 24, 2020 **Feedback Summary**: They executed the project flawlessly, delivering various assets that have gotten great feedback. They delivered stellar logo options that effectively convey the organization’s values. Their team showcased admirable flexibility vis-à-vis sudden changes made by their client’s stakeholders. ""The RainCastle team was incredibly gracious in dealing with the sudden changes and direction shifts we demanded." " **BACKGROUND** Introduce your business and what you do there. I’m the director of communications for the FXB Center for Health and Human Rights at Harvard University. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We were looking to redesign our previous logo, which did not accurately reflect the name of our center. They were ultimately hired to not only redesign our logo, but to establish a brand identity for the center. **SOLUTION** What was the scope of their involvement? They redesigned our logo and delivered a pitch deck template. They provided standardized designs for us to transpose onto our letterhead and supporting collateral. They gave us everything we need to look professional, in terms of public-facing materials. Their team graciously offered a wide range of design options to try and appease all stakeholders. We were specific with our requirements in the early stages, but those evolved into the final product, which deviated greatly from what we had originally suggested. What is the team composition? I communicated mainly with Paul (President & Creative Director) and Ji Lee (Senior Graphic Designer). How did you come to work with RainCastle Communications, Inc.? I researched firms that do logo and branding work. After seeing their portfolio online, I recommended RainCastle to our leadership team. What is the status of this engagement? The contract was signed in January 2019, and the work wrapped up in July 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our founding donor has been very happy with our new logo and branded assets. In the weeks following the launch of our logo, our director has been utilizing our new materials in presentations. He’s been getting excellent feedback on them. Our new look and feel were also warmly received on Twitter. How did RainCastle Communications, Inc. perform from a project management standpoint? They were absolutely fantastic. This was a project involving many decision-makers on our side; on the occasions that a key decision-maker changed their mind about something, their team was very flexible in accommodating us. They’d get us a new design or make the requested edits in 1–2 business days, which was phenomenal. What did you find most impressive about them? A highlight of the engagement was the variety of design options they gave us. The concept and values behind a health and human rights center is difficult to convey in a logo, and while we ultimately selected the standard Harvard shield, they offered some compelling logos that communicated the organization’s unique stance. Are there any areas they could improve? All of the hiccups I can think of were on our side. The RainCastle team was incredibly gracious in dealing with the sudden changes and direction shifts we demanded. They handled the entire process wonderfully. Do you have any advice for potential customers? Clients should just come in with a sense of what they’d like to achieve, but RainCastle did a great job of filling in the blanks. --- #### WordPress Web Dev & Design for Oncology Research Department **The Project** - Services: UX/UI Design, Web Design, Web Development - Project size: Confidential - Project length: Nov. 2019 - Ongoing **Project Summary**: RainCastle Communications, Inc. developed a new WordPress website for an oncology hospital's research department. They used the department’s branding materials to design graphics and determine page layout. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Business Manager, Oncology Research Department - Industry: Other industries - Review Type: Phone Interview - Verified **The Review** — Jul 16, 2020 **Feedback Summary**: RainCastle Communications, Inc. exceeded the department’s expectations in every way. Their designs spoke to the department’s values and highlighted their work in a clear and visually pleasing manner. The team’s communication and project management skills were also exceptional. ""This has been one of the most positive experiences I’ve ever had working with a vendor." " **BACKGROUND** Introduce your business and what you do there. I’m a business manager in the research department at a major oncology hospital. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We wanted to upgrade our department website to better communicate our events and department-related news. **SOLUTION** What was the scope of their involvement? We knew what features we wanted our new website to have, and we had a branding reference palette. We provided them with this information, and they took those concepts and developed a brand new website. I also provided the content, though they advised me on the page structure and web design. Their team also designed iconography and graphics that aligned with our branding.  The website was built on WordPress.  What is the team composition? We worked with Paul (President & Creative Director), Jill (Director of Client Strategy), Donato (Senior Web Developer), Ji (Senior Graphic Designer), their SEO specialist, and a development specialist. Our main point of contact was Jill. How did you come to work with RainCastle Communications, Inc.? We sent out a detailed RFP. As a nonprofit, we had a strict budget, but we got some great proposals. We invited four companies, including RainCastle, to present their pitch. RainCastle stood out because of the detail and thoughtfulness of their presentation.  What is the status of this engagement? We put out our RFP in late-September 2019. We started working with RainCastle in November of that year, and we completed the website in May 2020.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I haven’t had a chance to look at our new analytics yet. However, the feedback we’ve gotten from department members has been overwhelmingly positive. Our team feels it reflects our values and highlights our work. The icons they designed for us are especially impressive. They created an incredibly engaging, aesthetically pleasing, and well-designed website. The website has helped us solidify a strong department identity.  How did RainCastle Communications, Inc. perform from a project management standpoint? Their project management was exceptional, and communication on every level was incredible. They provided us with a detailed timeline using Smartsheet. Jill was very diligent about checking in. We received all our deliverables on time. They were accommodating to all of the internal adjustments that we made, especially with the unexpected changes we had as a result of COVID-19.  They also followed through to make sure everything went smoothly with the launch. Their work didn’t end with the delivery of the product.  What did you find most impressive about them? This has been one of the most positive experiences I’ve ever had working with a vendor. Every person we worked with did an excellent job. Their visual concepts really hit it out of the park. It communicated the people behind our research, it was amazing.  Are there any areas they could improve? I couldn’t think of any constructive feedback. I felt I could trust them; there was never anything to worry about with the engagement. They delivered and exceeded our expectations in every way. They were a dream to work with. We feel lucky that they chose to work with us.  Do you have any advice for potential customers?  It was helpful for us to have a detailed sense of what we wanted. However, my impression is that they’re probably very good at helping you clarify your needs if you don’t have a thorough plan at the beginning of the engagement.  They’re so responsive and transparent, so you can communicate as much as you feel is needed for the success of your project. You can trust them because they know what they’re doing. --- #### Web Design & Strategic Comms. for Healthcare Consulting Co. **The Project** - Services: Advertising, Web Design - Project size: Confidential - Project length: Nov. 2019 - Mar. 2020 **Project Summary**: RainCastle developed an informational website to support the launch of a new biopharmaceutical product. They interviewed key constituents to define the brand positioning, wrote copy, and selected the visuals. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Partner, Healthcare Consulting Firm - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 7, 2020 **Feedback Summary**: Internal stakeholders lauded the site for its professional copy and stunning visuals. RainCastle took the time to understand all core stakeholders, producing a nuanced message that appealed to physicians, investors, and patients alike. Exceptional time management made for a seamless project. "“They know how to translate complex biopharmaceutical information in an appealing, easy-to-understand way.” " **BACKGROUND** Introduce your business and what you do there. We are a healthcare consulting company that helps small- to medium-size tech companies come to market. In this particular project, I was working with a biotherapeutics company that was finishing a clinical trial and getting ready to launch a product. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We wanted to secure an online presence for a biotherapeutics company so that they could get exposure for their new product. RainCastle did this by creating a webpage and integrating provided animations.  **SOLUTION** What was the scope of their involvement?  Initially, we began with positioning work. RainCastle’s team interviewed a number of internal and external constituents to determine how we perceived the brand compared to others. They then provided decks to go over their analysis, and we came to an agreement on the brand messaging. From there, they worked on the site content, starting first with wireframes and then handling the text and visuals.  We wanted to strike a delicate balance between communicating technical aspects appropriately for the physician community (they were our primary target), while also having sophisticated information for investors. The site also needed to have a compassionate feel so that potential patients could feel comfortable. What is the team composition?  I worked with three main people, though there were others working behind the scenes. RainCastle also worked with our contracted animation company, sharing information with them to make sure that we were all on the same page. How did you come to work with RainCastle Communications, Inc.? We found them on Clutch. I wanted a company that was within the same time zone and had good reviews for the healthcare space. Because we’re in such a highly-regulated field, we have to be extremely careful about the words and images we choose, so I was looking for a vendor that understood that nuance. What is the status of this engagement? Our first conversations were in November 2019, but we didn’t start the project until December with a target end date of March 2020. We’ve almost wrapped up, but we’ve had to pause due to economic circumstances.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They did an incredible job, and the board and key opinion leaders absolutely loved the site — it looks like a well-furnished Lamborghini in this space. I appreciated that they really listened to us and were responsive to our needs. Not only did they find spot-on imagery that suited the brand, but the copy was professional and beautifully written. We could extract anything from the website and include it in a corporate presentation. How did RainCastle Communications, Inc. perform from a project management standpoint? Organizationally, they’re very easy to work with. There weren’t any miscommunications or occasions when we lost track of time. Jill (Director of Client Strategy), in particular, was remarkable at managing the project using a sheet format. She could make adjustments to move forward or backward depending on the cycle time from other stakeholders. She made sure that we always knew where we were in terms of timing. What did you find most impressive about them? One of their strengths is their ability to think through all of the needs of the constituents so that the content hits the mark. They know how to translate complex biopharmaceutical information in an appealing, easy-to-understand way. Are there any areas they could improve? No, I couldn’t say. Everything they did was excellent. Do you have any advice for potential customers? Make sure you have a main point of contact on your side who has control over all of the approval timelines. Because we’re in the biopharmaceutical and MedTech space, there’s so much regulatory oversight involved. You have to be in direct contact with the lawyers so that you can give RainCastle a better idea of the cycle time. --- #### Web Dev & Branding for Medical Technology Company **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Oct. 2019 - Feb. 2020 **Project Summary**: RainCastle Communications, Inc. developed a website for a medical technology company. Additionally, the team provided naming services, designed marketing collateral, wrote copy, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Vice President, WaveGuide Corp - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 28, 2020 **Feedback Summary**: The engagement met the expectations of the internal team, including the CEO and board of directors. RainCastle Communications, Inc. provides high-quality deliverables with a rapid turnaround time. The team is innovative, hard-working, and dedicated. ""They emphasize quality, creativity, and efficient communications, which we appreciated." " **BACKGROUND** Please describe your company and your position there. I am the VP Business Development with WaveGuide Corp but I am a retained advisor with four additional companies plus a member-investor with the Launchpad Venture Group. WaveGuide has licensed underlying technology from Harvard University to produce the world's first portable NMR device (nuclear magnetic resonance) for medical and industrial diagnostics applications. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire RainCastle Communications, Inc.? Website development Product naming Collateral design Tradeshow booth design What were your goals for this project? Bring the company out of stealth and unveil our new breakthrough product. **SOLUTION** How did you select this vendor? I have worked with Paul Regensberg and his team at Raincastle in three other companies where I was either CEO or a Vice President. Describe the scope of their work in detail. Website  Three pieces of collateral (corporate brochure, product specification, application note Create a powerpoint template and style guide Create a tradeshow booth design that ties it all together Come up with a name for our product (Formμla) Copywriter review on the press release announcement  What was the team composition? Project Manager Web designer Creative Copy writer **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? CEO & President was ecstatic. COO was thrilled the project was completed ahead of scheduled VP Business Development (me) was vindicated for making a great choice with RainCastle. How effective was the workflow between your team and theirs? Exceptionally fast and efficient. What did you find most impressive about this company? They emphasize quality, creativity, and efficient communications, which we appreciated. Clearly a lot of experience and tribal knowledge from past projects and clients that shows in their team work and professional results. Are there any areas for improvement? No. Keep it up if you can. --- #### Web Dev & Design for E-Learning Organization **The Project** - Services: UX/UI Design, Web Design, Web Development - Project size: Confidential - Project length: June - Nov. 2019 **Project Summary**: The vendor provided WordPress design and development services. Along with designing data-backed charts and crafting messaging, they created functionalities such as a downloadable resource library. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director of Marketing, Agile Mind - Industry: Education - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 30, 2020 **Feedback Summary**: The team successfully conveyed a mission, services, and organizational credibility in a clear and intriguing way. Sales representatives are using the site for sales presentations, and user engagement has increased. The vendor's listening skills and responsiveness to feedback were appreciated. ""While they’re excellent at building and consulting, they’re just as strong at centralizing messaging and copywriting." " **BACKGROUND** Introduce your business and what you do there. Our organization is called Agile Mind. We’re an educational technology publisher working in the K-12 market with a focus on middle school and high school math, social and emotional learning, as well as biology. We provide blended teaching and learning resources that are focused on giving all students the chance to succeed, regardless of where they might be in their personal learning path. I’m the marketing director. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? They worked with us on branding and messaging. We had a complex message that we wanted to convey clearly. So, we wanted to build a website that would walk the viewer through an introduction to Agile Mind. In particular, we need to communicate content from subject matter experts, but make sure the general industry population (e.g. a teacher or coach at a school) could understand. We wanted to convey our mission around equity along with our high educational ratings in content, rigor, and development quality. **SOLUTION** What was the scope of their involvement? It was a very collaborative effort. Some of the content was developed internally, but they created the structure for the design choices. For example, the template design, the hierarchy of messaging, and initial content mapping were designed by Raincastle Communications, Inc.  We have a blended learning platform where teachers use both technology and traditional learning materials. They helped tell that story and show what an Agile Minds classroom looks like. We have an extensive amount of data that shows the impact of our program on students’ learning. We wanted to show that information very clearly. So, they were able to display the data in a visually appealing way. They re-designed all of our graphs and charts from a visual presentation perspective. We used WordPress as our site foundation with a lot of extra functionality built-in. It includes an event calendar tool where people can register on our website. We also created a resource library, which they designed from scratch.  What is the team composition? The project team consisted of seven team members, not counting the backend workers. How did you come to work with RainCastle Communications, Inc.? I reviewed several other firms before deciding to hire RainCastle Communications, Inc. I did some industry networking, and they came up in conversation. We ultimately decided they were the best fit for us based on their background in education and their ability to understand our needs. How much have you invested with them? We’ve invested between $60,000 and $70,000. What is the status of this engagement? The project began in June of 2019, and they finished all of their work in November of 2019.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The site debuted, and we’re loving it.  I unveiled it at our national sales training meeting in early January. Sales representatives have already been using a couple of the key sections in sales presentations. It helps clarify and present a clear picture of messaging.  We’ve gotten phenomenal feedback internally from our field and inside sales teams. But, we’ve also seen a huge spike in our web traffic.  Initially, we weren’t sure what type of resource library we wanted, and it came out exactly as we had hoped. This new resource library is so highly functional that people can find what they need quickly and simply. It’s also very visually appealing.  Since we have the resource library, we’ve seen increased activity in downloads for our key materials. We’ve also noted increased inquiries requesting demos and sales contacts. How did RainCastle Communications, Inc. perform from a project management standpoint? We have a diverse team spread all over the country. They were phenomenal at project manager. The leader was always on target, on track, and they were pleasant to work with at all steps. They were very responsive. We had a weekly or bi-weekly project team meetings to report on progress. They used smart sheet, and we got access to it internally. We wanted to work almost in-tandem, and that’s how they set it up. What did you find most impressive about them? They listen really well, and they explored for understanding very deeply. They facilitated feedback and our internal team’s ideas very professionally. They got to the base of the message, but also addressed concerns or other ideas. Are there any areas they could improve? I can’t think of a thing. We were right on track, right up to the day we released the site.   Do you have any advice for potential customers? They should take them up on consulting for the frontend of the project. While they’re excellent at building and consulting, they’re just as strong at centralizing messaging and copywriting. They can translate your vision into a visual and contextual communication presentation. --- #### Web Design & Dev for Education Firm **The Project** - Services: Web Design - Project size: $50,000 to $199,999 - Project length: Aug. 2019 - Jan. 2020 **Project Summary**: An education solutions firm hired Raincastle Communications, Inc to overhaul their website after a repositioning. They revamped messaging, visual elements, navigation, and other aspects to make a cohesive site. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** EVP Assessments, Certica - Industry: Education - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 8, 2020 **Feedback Summary**: Their staff was very talented and easy to work with. At the request of the firm, Raincastle Communications, Inc was able to shorten the project timeline substantially and still deliver a high-quality product that frequently receives compliments. ""They exceeded all my expectations in being able to work quickly and then deliver incredibly high-quality work." " **BACKGROUND** Introduce your business and what you do there. I am the Executive Vice President of Assessments at Certica Solutions, and we provide solutions to K-12 school districts using student assessments and data analytics. I oversee our assessment product line. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Raincastle Communications, Inc? We’re repositioning our business to focus on finding technology solutions for the K-12 sector. Because of this, we had to do a complete overhaul of our website.  **SOLUTION** What was the scope of their involvement? We hired Raincastle Communications, Inc to complete our site overhaul. This included revamping messaging, visual elements, navigation, and other aspects of our site. They built the anchor page of our site, which set our brand and feel. From there, they built the site outwards. What is the team composition? They had about five people working with us in different roles. These were: a project manager, a content writer, a designer, and an architect. How did you come to work with Raincastle Communications, Inc? A few years ago, I was looking for someone to do a similar project and wanted someone based in the Boston Area. That project ultimately didn’t go through. But I liked Raincastle Communication, Inc’s client management style, so I hired them for this website overhaul. How much have you invested with them? We invested around $40,000. What is the status of this engagement? The engagement lasted from August 2019–January 2020. While that seems like a long time, that’s because of delays on our end. They were very good at meeting all deadlines. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The project was much more successful because they were able to tighten the schedule by several weeks. In the fall, other dynamics at my company made us need to significantly accelerate the timeline of the website overhaul. Raincastle Communications, Inc was able to meet this accelerated timeline, even with it occurring over the holidays. They exceeded all my expectations in being able to work quickly and then deliver incredibly high-quality work. After all, we have had a lot of compliments on our site so far. How did Raincastle Communications, Inc perform from a project management standpoint? They perform very well at client management and project oversight. They’re very diligent about this, and it is one of their biggest strengths. We used a project management tool and had one in-person meeting, but we mostly communicated over the phone. What did you find most impressive about them? I was most impressed with how easy they were to work with. I also was very impressed with the skilled content writer they brought into the process. He did his homework and worked hard to understand our business, and then made good suggestions. The quality of his work was excellent. Are there any areas they could improve? We probably would have benefited from more in-person meetings. It likely would’ve accelerated our company’s ability to do the work that Raincastle Communications, Inc needed us to do so we could meet our deadlines. Do you have any advice for potential customers? Take full advantage of their talent. They’re very good at answering questions, sharing, learning, giving design advice, and teaching. --- #### WordPress Web Design for Law Firm **The Project** - Services: Web Design - Project size: Confidential - Project length: Mar. - Nov. 2019 **Project Summary**: RainCastle Communications, Inc. provided a range of services as a third party for a marketing firm. In this project, they designed and developed a WordPress website and revamped a brand identity. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing & Business Dev Consultant, Scaringi Marketing - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 30, 2019 **Feedback Summary**: All of the work produced by RainCastle Communications, Inc. matched the needs of the client, maintaining their voice while giving them a fresh, modern look. As a partner, they were easy to work and communicate with. Their project management approach and organization skills were appreciated.  "“They were very open-minded and willing to help our client achieve their goals.” " **BACKGROUND** Introduce your business and what you do there. I’m the marketing and business development consultant at Scaringi Marketing. I mostly work with lawyers, law firms, and other professionals to build their brand’s visibility. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? For this project, I hired RainCastle Communications, Inc. to build a new website for our client. **SOLUTION** What was the scope of their involvement? They built a customized WordPress website, handling both the design and development phases. They also supported us in creating the branding, including the logo, color scheme, letterheads, and everything else related to the brand identity.  What is the team composition? I worked with five people from RainCastle Communications, Inc.  How did you come to work with RainCastle Communications, Inc.? We sent our client’s RFP to RainCastle Communications, Inc. along with several other providers. After receiving proposals from them all, we narrowed it down for the interview process.  What is the status of this engagement? We worked together from March–November 2019.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  They had a huge impact on our client’s business. Their website was very outdated and the brand was even older. It was really important for them to make these changes. RainCastle Communications, Inc. did a great job balancing the conservative nature of a law firm while still giving them a fresh identity.  How did RainCastle Communications, Inc. perform from a project management standpoint? We were in contact very frequently, given the nature of the project. We usually used phone calls, emails, and webinars to speak, along with a tool. Sometimes we spoke several times a day, and other times we communicated every other week. They kept us on top of everything and let us know what needed to be done. We always knew their status, so their project management approach was very helpful.  What did you find most impressive about them? They were very open-minded and willing to help our client achieve their goals. Their team was really in-tune with the needs of the project and knew just how far to push to get results. They also did a great job giving gentle reminders and offering assistance to make sure everyone was being responsive and productive. Overall, they just handled everything really smoothly.  Are there any areas they could improve? There was nothing that stood out to me for them to improve. If anything, since I’m not the most tech-savvy person, it’d be helpful for them to not directly involve me in certain things like the scheduling tool. However, that probably works well for other clients.  Do you have any advice for potential customers? Be as organized as you can to match their level. If you’re both on top of the organization, you’ll be a dream team. Being communicative and straightforward about expectations is best practice for any engagement. If you’re looking for a fresh, new approach to website design, they’re a great contender.  --- #### WordPress Web Design & Dev for Biotech Firm **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: July - Sep. 2019 **Project Summary**: RainCastle Communications, Inc. built a WordPress website to revamp a biopharmaceutical firm’s online presence. They created design elements and revised copy and content to reflect a professional brand. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Mitokinin, Inc - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 18, 2019 **Feedback Summary**: The website received compliments from users and internal stakeholders, accomplishing the client’s goals. RainCastle Communications, Inc. delivered high-quality design work and insights that created a polished look and feel while remaining accessible to less-informed site visitors.  ""We wound up with a website and brand presence that we’re proud to show the world." " **BACKGROUND** Introduce your business and what you do there. I’m the co-founder and CEO of Mitokinin, Inc., a biopharmaceutical company developing drugs to treat neurodegenerative diseases. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We wanted to project the image of a serious company working in a serious field. To do that, we needed a website that reflects that image. **SOLUTION** What was the scope of their involvement? RainCastle Communications, Inc. created a WordPress website and some brand elements—such as presentation materials—for our company.  The project started with a quick scoping exercise where we discussed what we wanted to achieve and what information we wanted to share with our audience. RainCastle Communications, Inc. then prepared a quick mockup of the content and its narrative flow. It helped us align on what story we wanted to tell.  After that, because our content would be highly technical, our internal team created draft copy and figures that we wanted to include on the site. RainCastle Communications, Inc. then revised the drafts, cleaning up the figures and tweaking the copy to make them look polished. It took a few iterations, but the result was a highly professional website that lets us put our best foot forward. What is the team composition? We had direct interaction with four people. Paul (President, Creative Director, RainCastle Communications, Inc.) provided high-level design ideas and conceptualization. Jill (Director of Client Strategy, RainCastle Communications, Inc.) served as our project manager, staying on top of things and making sure we hit our deadlines. Ji (Senior Graphic Designer, RainCastle Communications, Inc.) handled all the design and illustration, while Donato (Senior Web Developer, RainCastle Communications, Inc.) worked as a developer and DevOps person. How did you come to work with RainCastle Communications, Inc.? Biotech is a small industry, so we all know which small companies in our space are high performers. We surveyed the small biotech company website landscape and noted the names of their web developers. We then interviewed 5–6 companies, narrowed our list down to 2–3 names, and then reinterviewed those choices. The prices across the shortlist were about the same. The other vendors we considered offered some unusual design elements and page features in their proposals, but while they interested us, they strayed away from the core of what we wanted to do. RainCastle Communications, Inc. gave us tremendous confidence that they would execute what we asked for and leave us with something that satisfied our objectives. That’s why we ultimately went with their team. How much have you invested with them? We spent about $24,000–$25,000. What is the status of this engagement? The project started in July 2019 and wrapped up in September the same year. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our website is not our primary method to generate leads, so it’s a bit hard for us to measure the site’s impact tangibly. What I can say, though, is that people have complimented the website, which means that we’ve achieved our goal of projecting a corporate presence with gravitas. Our team is also happy with how the website turned out. I think we got outstanding value for our money. How did RainCastle Communications, Inc. perform from a project management standpoint? We have no complaints about the way they oversaw our account or communicated with us. We hit every deadline, and the team managed our expectations well. What did you find most impressive about them? At the end of the day, what matters most is the final product. We wound up with a website and brand presence that we’re proud to show the world. Much of what we do as a biotech firm is too esoteric for the lay reader. Paul and Jill did a great job defining an accessible narrative structure and design for our site. It allows laypeople to learn more about us while still projecting a professional, serious brand.  Are there any areas they could improve? I have nothing but good things to say about our experience with RainCastle Communications, Inc. Any advice for potential customers? We’re experts in our industry domain and couldn’t expect RainCastle Communications, Inc. to match our level of knowledge in our story and content. We knew that, and so did RainCastle Communications, Inc. Because of that, we got majorly involved and ended up with a product that fully satisfied our needs. --- #### WordPress Web Design & Branding for IT Company **The Project** - Services: Web Design - Project size: $50,000 to $199,999 - Project length: Feb. - May 2019 **Project Summary**: RainCastle Communications was hired to redesign and implement a new website, giving the client a new and more modern feeling. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Coretelligent - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 16, 2019 **Feedback Summary**: Through the new design, the brand was revitalized. The team kept the project on track with secure deadlines and clear objectives, even after the scope was expanded. RainCastle Communications delivered a top-notch solution using succinct project management techniques. "“Overall, their efforts led us to launch in a timely manner with exactly the finished project we were looking for.” " **BACKGROUND** Introduce your business and what you do there.          I’m the founder and CEO at Coretelligent, a managed IT Solutions provider. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc? We had a couple of challenges we successfully addressed with the help of RainCastle. The largest being a content refresh on how we market our solutions and the way we treated our value propositions. This project transformed into our website engagement with RainCastle. Before this engagement, the last time our website was updated was in 2012. Needless to say, it needed some attention. By updating our perspective and content, we were able to modernize the way our potential customers look at our website and our solutions. Our goal was to have them identify with our go-to-market and identify the value that we bring, while also simplifying the buying process as much as possible. **SOLUTION** What was the scope of their involvement? We turned to RainCastle to help clarify our go-to-market strategy, our content, and update the graphical presence of our website. They brought a holistic approach to solving our needs, which incorporated SEO and digital marketing. This addressed all of our concerns as part of our initial RFP.  To begin, they ran us through a very comprehensive project process, that was tightly managed. We established milestones on both ends and we had a clear understanding of what each party needed to do in order to hit the deadline we had set collaboratively. Their deliverables were detailed, and outlined each step of the process. Overall, their efforts led us to launch in a timely manner, with an end product we were truly proud of. During our engagement, our company completed an acquisition which resulted in our initial scope of work to be expanded. They were flexible with our new change, worked with us to include those changes and update our project accordingly. Now, they are our exclusive partner for all of our graphic design, content, and web presence. What is the team composition? Our team was working with 4-6 members of their team, ranging from SEOs to graphic designers. How did you come to work with RainCastle Communications, Inc? Our relationship with RainCastle initiated from an RFP. We met with  RainCastle, along with a couple of other firms in the RFP process. We did a “bake-off”, comparing their services with other firms. We had good meetings with several companies, but RainCastle was by far the superior choice. We liked the way they asked probing questions around our business model, strategy, client interactions, and current site feedback. A very natural collaboration ensued and we felt they were the right vendor for us to partner with, so we decided to move forward. How much have you invested with them? Although I’m not directly connected to the financial side of this engagement, our initial contract was more than $50,000. However, since we expanded our relationship significantly, we’ve probably doubled that amount. What is the status of this engagement? The brand refresher lasted 4 months. We began in February 2019 and wrapped up in May 2019. We did have some roadblocks on our end with our acquisition that expanded the timeline, but that was our choice, not theirs. They handled our setbacks in a professional manner and were able to complete all of the deliverables, including additions, in a reasonable time frame. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Our web traffic, web traffic capture, and SEO footprint have all improved exponentially. Our lead generation through web-based visitors has improved as well. It has been a complete success story from soup to nuts, so we can’t say enough positive things about the experience and the finished product. How did RainCastle Communications, Inc perform from a project management standpoint? They did an excellent job. They were very sticky on the project side, and they held us to deadlines. They kept us on track in a professional way and were partnership-oriented. They were persistent when they needed to be and were understanding when we lagged behind on some of our deliverables because of other business initiatives. All in all, the project fostered a good, dynamic relationship. What did you find most impressive about them? Their consistency was excellent. They showed great quality and professionalism throughout the engagement, which we appreciated. Everything was managed in a high caliber way, from the initial engagement to the final execution. Are there any areas they could improve? No, there are none that I can think of at this time. Do you have any advice for potential customers? Each person’s approach to a project for a business is going to be unique. My main advice is to be prepared. If you’re committing to a large-scale project with RainCastle, like we did, ensuring your organization is prepared and ready to deliver on their end of the commitment is crucial. --- #### WordPress Web Design for Pharmaceutical Startup **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: July - Aug. 2019 **Project Summary**: RainCastle Communications, Inc. developed, designed, and iterated an informational WordPress website for a startup pharmaceutical company. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** President, Pharmaceutical Company - Industry: Energy & natural resources - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 10, 2019 **Feedback Summary**: The new site has been well-received by internal stakeholders. RainCastle Communications, Inc.'s communication, responsiveness, and ability to work within strict parameters were hallmarks of their work. They also brought creative ideas of their own to the table at a reasonable value. ""RainCastle Communications, Inc. did a good job of understanding our goals." " **BACKGROUND** Introduce your business and what you do there.  I'm president of a pharmaceutical startup. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.?  We needed to construct the first website for our startup company.  **SOLUTION** What was the scope of their involvement?  RainCastle Communications, Inc. started by gathering information about our company. We sent them a corporate slide deck and told them what we were looking for. Next, they interviewed us about our goals and what we want the site to do. They sent us different designs to look at and made recommendations. We chose one and then they constructed a prototype WordPress website. We worked on the content together and then they put up a test website on their server. Once that looked good, we launched the site at our web address.  What is the team composition?  We worked with one main contact and 1–2 developers.  How did you come to work with RainCastle Communications, Inc.? I did a search on Google for web developers in our area. They were the only firm I spoke to. Once I got them on the phone, I felt confident that they could get the job done.  How much have you invested with them?  We spent around $10,000.  What is the status of this engagement?  Work began in the middle of July 2019, and the site was up and running on August 30. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We're quite happy with their work. We're a tiny startup company and it's our first website. We don't expect a lot of feedback on it, but it’s up to our standards. We were very clear on our expectations. RainCastle Communications, Inc. did a good job of understanding our goals. How did RainCastle Communications, Inc. perform from a project management standpoint?  RainCastle Communications, Inc. was so responsive and professional. They were very clear on what the process was in terms of what we could expect and what they needed. Communication wasn't on a regular cadence; it went in spurts as needed. Sometimes we spoke once a week, and other times we spoke multiple times per week.  What did you find most impressive about them?  Their ability to gather information and incorporate it into our website was most impressive. RainCastle Communications, Inc. were so knowledgeable and really seemed to know what they were doing.  Are there any areas they could improve?  No. They offered us multiple options, which met our expectations. At this point, I don't think there's anything we would have done any differently or anything that was missing. Nothing fell short of our expectations or hopes in any way. It's a very basic website, but it’s what we need at this time.  Do you have any advice for potential customers?  Everything was clear. We're happy with the time it took to get the website up and running, as well as with our interaction with their team. --- #### WordPress Web Redesign for Film Production Company **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: July 2018 - Jan. 2019 **Project Summary**: Working collaboratively with in-house team, RainCastle Communications created a new logo and redesigned a WordPress website. They were in charge of both the design and the development. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Partner, Ecast Productions - Industry: Media - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 15, 2019 **Feedback Summary**: The feedback from clients has been overwhelmingly positive and the in-house team loves the look and feel of the site. RainCastle went above and beyond to meet all needs, while their ability to find answers to all questions and resolve any problem made them a reliable partner. "“They managed to create a seamless experience and simplify the process for us … .” " **BACKGROUND** Introduce your business and what you do there. I'm a managing partner at Ecast Productions. We're a video production company in Boston. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications? Our website was about six years old, so  we wanted to completely redesign it and make it faster.  We needed a vendor to help us. **SOLUTION** What was the scope of their involvement? First, we discussed our challenges and the things we wanted to change. We also identified other websites that had elements we wanted to incorporate into our new WordPress site. Then, RainCastle came back to us with several different concepts for redesign. We worked with them to refine the design that we liked the most. Once we agreed on an overall site design, they created mockups for all of the individual pages. We provided our feedback, and they made all the changes we asked of them. Then, we moved into the development phase. Again, we would provide feedback along the way to make sure that all of the features were exactly what we wanted. Finally, they helped us launch the website, taking care of web hosting and domain management. They also designed a logo for us. What is the team composition? We mostly worked with three members of their team, but there were more people working on our project at various stages. How did you come to work with RainCastle Communications? They built our old website. At that point, we selected them because of the referrals. They did a great job, and we got to trust them. Since they already knew our company and understood our brand, we decided to reach out to them again. How much have you invested with them? We spent about $20,000. What is the status of this engagement? We worked with them from July 2018–January 2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The website has been live for only a few weeks, but we've received fantastic feedback from our clients who have seen it. The website looks amazing and really highlights our work.  How did RainCastle Communications perform from a project management standpoint? We usually talked to them twice a week, and communication was always very clear. We had a dedicated project manager who was available throughout the entire process and was very responsive. Even though she didn't always have an answer to our question (for example, if it was a very technical question), she was very good at engaging the correct resources to address the question or resolve the problem. What did you find most impressive about them? They managed to create a seamless experience and simplify the process for us, despite the fact that we're in a very technical field. There may have been a lot of technical work happening on the backend, but they were very clear about what input they needed from us. They also provided a very clear guidance and insightful suggestions from the design perspective. Are there any areas they could improve? I can't think of anything. Do you have any advice for potential customers? If you're considering starting a project with them, bring them in early. They can certainly deliver even if you come to them with a lot of preconceived ideas, but they’ll provide a lot of valuable insight if you engage them early. --- #### Logo & Web Design for Cycling Studio **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: **Project Summary**: RainCastle Communications, Inc. designed a startup’s first website along with a WordPress landing page to promote the launch. They designed several iterations of a logo and selected a color scheme for the brand. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Upbeat Cycling Studio - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 13, 2019 **Feedback Summary**: RainCastle Communications, Inc. delivered a versatile and attractive logo that looks great on branded fitness gear and apparel. The designs they produced encapsulate the messaging and words that comprise the brand’s true identity. They’re a reliable, engaged, and amiable partner. "“RainCastle Communications, Inc. stays on the cutting edge of what the people are doing in the design space.” " **BACKGROUND** Introduce your business and what you do there. I am the owner, founder, and CEO of Upbeat Cycling. Our small boutique indoor cycling and fitness studio in Arlington, Massachusetts has been open for just over a year. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? I was looking for a company to provide web and logo design for my cycling studio. As a brand-new startup, we didn’t have a website at all yet. **SOLUTION** What was the scope of their involvement?  Raincastle Communications, Inc. created our first website from scratch. Instead of diving in and handing over a final product, they began with a series of conversations to discover the meaning and intent of our brand. They asked the right questions to elicit useful information and define the user experience.  Following best practice, they translated the wireframe and basic menu structures I provided into three design options. We discussed each one over a call or in a meeting and worked together to finalize the site design and build the architecture.  They integrated the website into the backend of our point-of-sale and reservation system, which another vendor manages. Before we launched, they created an initial basic WordPress landing page I could direct users to for more information about what we had coming. Once I decided on a direction, they refined the logo I picked and eliminated the other versions. We considered color schemes to go with it. After a few rounds of minor adjustments and modifications, we arrived at the final logo. The process ended smoothly; they provided me with a final product in a ZIP file. It included versions of the logo and artwork I would need in different situations, from white, black, and color to CMYK and Pantone.  What is the team composition? Paul (Owner, RainCastle Communications, Inc.) was my point person. One of his designers worked on the actual designs under his direction. I also worked with the web director. How did you come to work with RainCastle Communications, Inc.? I had worked with RainCastle Communications, Inc. previously in my corporate career. When I was the head of product development at an investment management company, I hired them for a large rebranding project. I reached out to them again when I started my own company. How much have you invested in them? I have invested around $15,000. What is the status of this engagement? We worked together from September 2016–2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? People make positive comments all the time about how much they love the logo RainCastle Communications, Inc. designed for us. As a fitness business, we feature it on cycling shorts, t-shirts, water bottles, and hats. Our project focused heavily on creating a logo with many different purposes in mind. The blue and green combination we selected looks good in print, on literature, and on signage.  We’ve been able to do some really fun things with our logo. I’ve given the artwork to other designers for inspiration to put it onto a hoodie or different gear. It has worked fabulously elsewhere in my brand, the colors look great, and people love it.  How did RainCastle Communications, Inc. perform from a project management standpoint? The team is very skilled at project management. We didn’t have a set schedule for communication, but I had access to the team whenever I needed their input, I was all over the place as a client, but they kept me on track with our timeline in a friendly way.  In the beginning, we drafted a letter of agreement to lay out the design process, including how many rounds there should be, the timeline, and the selection process. Documenting these guidelines ensured we didn’t have any unpleasant surprises later on. What did you find most impressive about them? I’ve had a standing relationship with RainCastle Communications, Inc. that’s lasted a decade, and they always keep moving ahead. They've never procrastinated or fallen behind.  When I first met them, they were doing some web design, some branding, and they kept up with the times, they know the latest and were able to give me great advice in setting up a temporary WordPress site, and what design was going to work. I have seen their business continue to evolve. RainCastle Communications, Inc. stays on the cutting edge of what the latest people are doing in the design space. Are there any areas they could improve? I can’t think of any areas to improve. I feel so lucky that they said yes to my smaller startup project because I’d had such a good experience working with them on the prior corporate engagement.  The owner is very hands-on. He also knows how to delegate tasks to his team while staying involved, even with a small project like mine. I love the design and aesthetic they produced, and I know I can always contact them when I need. Do you have any advice for potential customers? I encourage potential customers to hire them. They're a great company to infuse your brand with new designs or even help you figure out your brand, to begin with. They excel at capturing the words of your brand in visuals.  If you don’t have everything locked in already, they will help you better understand your brand and messaging.   --- #### WordPress Web Redesign for Biotech Company **The Project** - Services: Web Design - Project size: Confidential - Project length: Jan. 2017 - Ongoing **Project Summary**: RainCastle Communications redesigned a WordPress website from scratch for a biotech company. They coordinated with a third-party photographer to help build a style that aligned better with a recent rebrand. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Biotech Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 8, 2019 **Feedback Summary**: RainCastle Communications succeeds at listening to client concerns and delivering products that address those pain points. The team is capable of finding the appropriate methods to tell a story and reflect a brand. They work with a purpose and deliver reliable solutions. ""They executed brilliantly, and I’ve been thrilled by the work they’ve done." " **BACKGROUND** Introduce your business and what you do there. I am the chairman and CEO of a biotech company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications? At the time of the engagement, our website was quite antiquated. We wanted to create a new website that included the new messaging and style of our rebrand efforts. **SOLUTION** What was the scope of their involvement? I’ve worked with RainCastle Communications in the past, so I was comfortable sharing our challenges and letting them demonstrate their creative skill. Together, we evaluated our existing website and discussed all of the pain points and inconsistencies with our positioning. Their team collected samples of other websites that featured elements that they thought would be useful for us. It was a quick exercise to determine what resonated the most with us. Our preferences from that activity became the basis for RainCastle Communications to develop prototypes for our website. They presented us with three different design concepts. I could have picked any one of them because they all looked incredible and were better than what we had to start with. Once we made our decision, RainCastle Communications developed it further, and it’s been a matter of fine-tuning since then. RainCastle Communications also suggested that we choose custom photography instead of stock photography for the website. I was reluctant because that can be an expensive proposition, but they were confident it would make a substantive difference. I selected one of their recommended firms, and we’ve used their photography on the website and in various locations around our office. What is the team composition? We worked with a team of about six people. How did you come to work with RainCastle Communications? I was familiar with their ability after working with them for a number of graphic design projects at my last company. What is the status of this engagement? We worked together for several months in 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Since the site’s launch, we’ve benefitted from greater social media engagement and increased readership of our online articles. How did RainCastle Communications perform from a project management standpoint? They were excellent in every way. It was an iterative process, and we had several in-person and conference calls to coordinate the project. They did not start the project aimlessly. They started by listening and getting a sense of what we needed. They executed brilliantly, and I’ve been thrilled by the work they’ve done. What did you find most impressive about them? They made a concerted effort to understand our industry and our company so that they could learn how we wanted to position ourselves relative to others. They were capable of translating that into the visual execution across mediums. They found the right words to tell a story, and they got it right because they were paying attention. Are there any areas they could improve? I’d love if they offered other marketing services. I think they could be a very talented public relations firm as well. Do you have any advice for potential customers? It will pay dividends if you take the time in the beginning to share your insights and your challenges. --- #### WordPress Web Design & Development for University **The Project** - Services: Web Design - Project size: $200,000 to $999,999 - Project length: Apr. - Dec. 2018 **Project Summary**: RainCastle designed and built a WordPress website to reflect new branding. They led user research sessions, hosted a photo shoot, and created animated videos, icons, graphics, and copy—among other services. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, University - Industry: Education - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Feb 7, 2019 **Feedback Summary**: The site debuted to overwhelming praise from many stakeholders; the simple visuals appealed to viewers while sticking to brand guidelines. RainCastle’s flexibility, quick response times, and openness to feedback made for a smooth workflow. They went above and beyond to deliver quality work on time. ""Everyone from the owner to the project manager to the UX designer to the writer internalized our core business." " **BACKGROUND** Introduce your business and what you do there. I’m the director of marketing at a small institute based within a university. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle? Our previous website—built in Drupal—was about seven years old and was long overdue for a refresh. We had also just researched and developed new brand positioning that we wanted to implement on a new site. RainCastle helped us create a WordPress website to reflect our new branding. **SOLUTION** What was the scope of their involvement? We first performed user research and one-on-one user testing with RainCastle’s UX person. We tested concepts in the page flow, headlines, and the site’s functionality that their team developed. The results of this phase allowed us to move from wireframes to full page designs. RainCastle then helped us create the copy, graphics, and photography on those pages. The copy required several reviews and close collaboration with our product marketing team, as well as other groups within our organization. I worked closely with Paul (Owner, RainCastle) to determine the best way to display photography on the homepage and subsequent pages. After we expressed our dissatisfaction with stock options, RainCastle helped us organize a photo shoot. Together, we selected the models and decided on the background’s appearance. Paul gave us the idea to use motion photography and give our photos a blurred effect. We loved this style; it lets us show people without specifically revealing their face or identity, and we can demonstrate that we work with clientele from around the world. The photo shoot yielded a high-quality photo library that we can use on the website and our other marketing materials. RainCastle then built the WordPress website and the templates for each page using Stylus. We can add pages later as needed using these templates. Their SEO person worked with us to maximize our visibility for target keywords and search terms. They integrated SEO strategies into our copywriting as well. Once the copy design was finished, each page underwent UI/UX proofreading and rounds of testing. Some users were confused when they looked at specific pages, so we wanted to fix that.  We then performed final stage proofreading, testing each page and link and ensuring all content loaded. RainCastle loaded one type of each content piece, and we loaded all of the subsequent pages and content. During this stage, our team learned how each of the templates worked and could ask RainCastle questions. We also decided that we wanted animated videos as well, which RainCastle then did for us. What is the team composition? We worked with a variety of team members, including Paul, a UX specialist, and an SEO specialist. How did you come to work with RainCastle? We launched a request for proposal (RFP) and spoke to several vendors for a few hours each. We looked at their approach to our project and our team. RainCastle stood out from the competition; they showed diligence in how they researched our specific needs and offered creative ideas to meet our challenges. How much have you invested with them? We spent $200,000. What is the status of this engagement? We worked together from April–December 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve received great reviews from clients and prospects. Users compliment the compelling yet straightforward visuals and headlines. Clients like the depth of content and research. It encourages them to interact with our site and invest in our services. Our sales team loves the fresh new look that is still compatible with our brand refresh. Paul did an excellent job working with our creative director to fully understand our brand guidelines; there are areas where we have leeway and other areas where we do not. The site ultimately abided by our brand rules, which we were pleased to see. We’re now working on lead generation program. Our general traffic has stayed the same, but we’ve seen an increase in the number of pages that viewers visit and the length of their visit time. How did RainCastle perform from a project management standpoint? The project manager was keen to meet our original schedule, which we appreciated. However, we eventually found that timeline to be overaggressive and slowed it down. RainCastle helped us revise our project plan as needed. We sometimes had to rework our content and presentation to match our transitioning brand. They accommodated our changes with ease and kept us focused on getting the site done in a timely fashion.  RainCastle had a collaborative approach. They were highly responsive and frequently sought input from others to make sure they were meeting our needs outlined in the original UX testing. We had weekly check-in calls. At various stages of the project, we spoke 2–3 times a week. What did you find most impressive about them? RainCastle fully understood our market, our target audience, and how we wanted to frame our voice and position. Everyone from the owner to the project manager to the UX designer to the writer internalized our core business. Their work—particularly their iconography and photography—was fresh to us; it fits our new brand voice while aligning with our brand guidelines. Are there any areas they could improve? When RainCastle started designing our pages, the primary point person may have had some other projects going on and therefore didn’t finish work as quickly as we would’ve liked. This was only a matter of days, however. We were overall thrilled with their work. Do you have any advice for potential customers? Supply them with lots of background, information, and recent information. RainCastle will process it and come back to you with ideas that will definitely reflect what you’re looking for. --- #### Brand Identity and Website Design for Manufacturer **The Project** - Services: Branding - Project size: $200,000 to $999,999 - Project length: Jan. 2016 - Aug. 2017 **Project Summary**: RainCastle provides branding services, from designing a website to other branding collateral as needed.  **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Senior Manager Corporate Communications, Novanta - Industry: Manufacturing - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 5, 2019 **Feedback Summary**: RainCastle provides relatively affordable, high-quality branding design services that have helped the company unify its brands. Responsive, collaborative, and proactive in their approach to project management, they continue to be a great partner to work with.  "“RainCastle significantly helped the company establish brand unity and a strong image in the market.” " **BACKGROUND** Introduce your business and what you do there. I'm the senior manager of corporate communications for Novanta, which develops components and subsystems used for medical and industrial applications. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc? We engaged RainCastle for branding help, including a redesign of our website. **SOLUTION** What was the scope of their involvement? RainCastle spent time with our new leadership team to learn about our unique challenges, and then started to develop our graphic identity from there. They created branding materials, including business cards, stationery, and trade show materials. They also redesigned our website from scratch.  What is the team composition?  We worked with a team of four to five people. Initially, we connected on a daily basis, but we now touch base every one to two weeks. How did you come to work with RainCastle Communications, Inc? I wasn't involved in the selection process because we were already working with them when I came onboard.  How much have you invested with them? I don't know off the top of my head, but we've invested a considerable amount. What is the status of this engagement? We've been working with them since 2016 and launched the new site in August 2017. They continue to work on small projects as needed.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? RainCastle significantly helped the company establish brand unity and a strong image in the market.  How did RainCastle Communications, Inc perform from a project management standpoint? They've been great about meeting deadlines and being responsive in communications. What did you find most impressive about them? Their design capabilities are very impressive. They've been a great partner, providing invaluable feedback and suggestions throughout the process.  Are there any areas they could improve? They could be a little bit more flexible when it comes to letting the client evolve the brand identity as needed, but they generally understood our vision overall.  Do you have any advice for potential customers? Be as clear as possible about project goals and the brand's vision, but also be open to RainCastle's suggestions.  --- #### WordPress Web Design for Biotech Company **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: Nov. - Dec. 2018 **Project Summary**: RainCastle designed and developed a WordPress site with an extremely tight turnaround. After scoping the project, they delivered products weekly. They also provided copyediting services and WordPress training. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Operations Manager, Biotech Firm - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 5, 2019 **Feedback Summary**: The team made the tight deadline and produced a clean and easy-to-use website. RainCastle managed a smooth and productive workflow by keeping in constant contact and responding quickly throughout the project. Their work exceeded expectations in quality, value, and timeliness. ""I have no qualms about recommending their services or engaging them in future projects." " **BACKGROUND** Introduce your business and what you do there. I’m the operations manager for a small biotech startup. We’re developing molecules to treat neurodegeneration through specific pathways in cellular clearance and healthy cells. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle? As an early-stage startup, we wanted to create a web presence to build legitimacy and excitement around our business. We engaged RainCastle to design and develop a WordPress website within an extremely tight timeline. **SOLUTION** What was the scope of their involvement? In our initial kick-off meeting, Jill (Director of Client Strategy, RainCastle) introduced us to the team. We then discussed our needs, vision, and desired content for the site. Thanks to their experience with creating websites for small biotech companies, they got exactly what we were looking for right away. After that meeting, RainCastle began working right away. For each stage, the team provided design options and asked for feedback. We could choose a complete option or a mixture of each option. Once we made a decision, they translated that into a deliverable that we then approved. They provided copyedited content and asked us to provide materials such as images for the site. We chose to use original imagery instead of stock photos. What is the team composition? Jill served as our project manager. We also worked with Donato (Senior Web Developer, RainCastle), Ji Lee (Senior Graphic Designer, RainCastle) and Garrett (Web Designer and Client Manager, Compete Now).  How did you come to work with RainCastle? We looked at a variety of onshore vendors. My conversation with Paul (President and Creative Director, RainCastle) impressed me. RainCastle offered a quote on the lower end of other vendors’ offers. They also had experience working with companies like ours, which made it more likely that they would meet our tight timeline. We ultimately decided that they were the best match to meet our needs. How much have you invested with them? We spent $13,000. What is the status of this engagement? We started working together in mid-November 2018. RainCastle finished the site by the end of December. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? RainCastle did not promise to make our timeline, but they delivered on time, which deeply impressed us. After final checks, the site was launched in mid-January. Our board praised its clean design, and our team is happy with its usability and easily expandable functionality. RainCastle taught me how to use WordPress so I can make updates and edits as needed with little outside help. How did RainCastle perform from a project management standpoint? We interfaced weekly via phone calls and email to meet our timeline. Jill made sure both sides stayed on top of tasks from start to finish by creating hard deadlines. The team was highly responsive and diligent throughout the entire project. What did you find most impressive about them? RainCastle communicated well and often from start to finish. They acted like a partner in this project, which we appreciated. Are there any areas they could improve? Not that I can think of. Any advice for potential customers? Hire them. Reach out to Jill or Paul; they’ll get back to you quickly with a proposal and a quote. I have no qualms about recommending their services or engaging them in future projects.   --- #### Branding, Web Design & Marketing for Malware Company **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: Feb. - June 2018 **Project Summary**: RainCastle Communications developed a WordPress website and coordinated a series of branding projects and an SEO campaign. Deliverables included updated trade show graphics and various templates and materials. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Manager, VMRay - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 17, 2018 **Feedback Summary**: Equipped with an attentive, versatile, and organized team, RainCastle Communications delivered impressive service and engaging products. They strive to understand the goals and appropriate audiences. The branding efforts increased visibility, and the website experienced more organic traffic. ""They exceeded our expectations in how they strategized, designed, and implemented each stage of our project." " **BACKGROUND** Introduce your business and what you do there. I am the Digital Marketing Manager for VMRay. We are a cybersecurity company and a malware sandbox. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications? Our initial scope involved website development, but we later added additional branding projects. **SOLUTION** What was the scope of their involvement? RainCastle Communications held calls with our founders and our stakeholders on the sales and marketing sides to better determine our message and target audience. The website development included building a WordPress site with a more modern design and a new tagline, which has made us stand out and give customers a better sense of what we do. They coordinated our branding projects in parallel with the website development. These tasks included social media content, graphics, email templates, data sheets, and white paper templates. Further, they slightly enhanced our SEO efforts, which we continue to utilize. What is the team composition? Our team consisted of the founder and creative director, Paul; the director of client strategy, Jill; and a copywriter, Andy. They had a development team as well. How did you come to work with RainCastle Communications? A colleague of mine referred RainCastle Communications to me. We had an incumbent vendor at the time, and we sent an RFP to RainCastle and a number of other firms. RainCastle was the most attentive of them all. They called twice to get more clarity and understand who we are targeting and what we’re trying to accomplish. How much have you invested with them? The project finished around $42,000. What is the status of this engagement? We worked together from February until June 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Among the many changes, we now have a tab more prominently displayed on our site for visitors to request a trial, and since our launch, we have seen a steady increase in the number of customers taking that option. We’ve seen about a 15% increase in our organic search, as well. As for the branding, our materials and graphics mirror the content available on our site, which has increased our visibility and engagement at trade shows. How did RainCastle Communications perform from a project management standpoint? They are very organized. They kept everybody on track and provided revisions in a timely manner. They are flexible, and we appreciate them for driving this project forward. What did you find most impressive about them? We didn’t want to piece together several vendors to each focus on one aspect. We were looking for a do-it-all agency, and that’s what we found. We quickly built a healthy working relationship. They exceeded our expectations in how they strategized, designed, and implemented each stage of our project. Any advice for potential customers? There are inherent challenges with any development project, so it’s best to be flexible and keep the lines of communication open. --- #### WordPress Design & Integration for Golf Organization **The Project** - Services: Web Design - Project size: $50,000 to $199,999 - Project length: Aug. 2017 - Jan. 2018 **Project Summary**: RainCastle designed and developed a WordPress website, then integrated it with an existing CMS. They also created an overlay page for a login portal and performed site architecture and SEO analysis. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Communications, MassGolf - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 28, 2018 **Feedback Summary**: The website presented no technical issues and received enthusiastic feedback from members and industry sponsors. RainCastle collaborated effectively with another design team and unified several complex platforms under one seamless aesthetic. Their helpful, creative approach saved time and money.  ""They stood out because of the solutions they devised for unique problems." " **BACKGROUND** Introduce your business and what you do there. Mass Golf, which is technically known as Women’s Golf Association Massachusetts, is a 501(c)(3) organization focused on supporting amateur golf through handicap computation services, event organization, and overall services for member clubs and individual golfers in Massachusetts. I am the director of communication for the organization. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle? We were undergoing a complete website redesign. We wanted to create a more user-friendly version of a very complex site. **SOLUTION** What was the scope of their involvement? RainCastle redesigned our website and integrated its backend CMS. They had also created our first website, which used HTML. We worked with another company for the rebranding effort. The company we’ve used for the rebranding has more experience in the golfing industry. We went to them because we needed to finish the site on an aggressive timeline. We connected RainCastle with that team to ensure that they would be comfortable working together. This was an essential consideration for the project.  The next step was involving RainCastle in the rebranding process. They were not responsible for the logo creation and other branding activities, but they participated in all our calls and provided insights into our brand positioning and design elements. The rebranding agency came up with a logo suite and style guide. Based on those, RainCastle quickly came up with website design concepts for us to review. Once we decided on a specific design, they built our WordPress platform. We also went through a website architecture review process. They outlined all the variations for our site’s pages, and came up with unique solutions for our problems. One of those was managing a huge volume of archived data from the previous site. They also came up with a solution for our backend member login portal, which is managed by another company. Their work elevated the aesthetic of that website, which had been quite poor before. A data management company is not a design company, so their product was not very appealing. RainCastle created an overlay page for that company’s system. They came up with the design and functionalities of that page, and integrated it into a subdomain to eliminate any technical issues. Now users don’t realize that they’re going from one website to another. We have a “Find a Club” link that takes users out of our main mask-all server and into a subdomain run by a third party. RainCastle designed all those pages and gave the partner company everything they needed. They also designed an icon section for registered members, which replaced the previous text version. RainCastle invented an extensive suite of unique icons for all layers of data provided by our organization. We did not request advertising services from them, but we did ask for a complete SEO analysis. We had never done that before, so their team educated us. Given the old-school nature of our site, we hadn't used SEO for many years. They emphasized the importance of SEO, explained why and how we should implement it, and created a sitemap. We analyzed that document page by page and added the suggestions to the site. They also worked on the redirect links from our old site, making sure that there wouldn’t be any dead links. The company we’ve used for the rebranding has more experience in the golfing industry. We went to them because we needed to finish the site on an aggressive timeline. RainCastle did work on our “Brand Story” page. We had an idea of how we wanted it to look, but they helped us integrate a video and generally make it more interactive. What is the team composition? I’ve worked with RainCastle’s vice president and their owner for many years. Both were present for every call we’ve had from the start of the project. John was in charge of helping with site architecture and backend solution, while Paul was involved with the branding and overall design layout. Once we got into the development phase, I worked closely with their senior web developer from November until launch. I also worked with two SEO specialists from their team. How did you come to work with RainCastle? We had an existing relationship with them, which was a key factor in the decision. We didn’t want that to be the only reason for our choice, so we went through an extensive vetting process. Our original goal was to find one company for the rebranding and website development, as that seemed most efficient. However, RainCastle convinced us that they would have no problem working with another company. They had a good history of working with other groups bring projects together. They were willing to serve as project managers and alter their original proposal. That, along with their proposed solutions for our technology platforms, set them apart. They also had a good knowledge of how we operate. John has taken a lot of interest over the years in learning what our business is all about. The fact that he could hit the ground running and understand our method of working with golf clubs and individual golfers—along with the structure of our backend data—was a huge benefit. We looked at different companies, with the original goal of selecting a single partner. The rebranding company could have done the job of the web developer, but RainCastle established itself as our web development partner since they could work with another group and stick to an extremely aggressive timeline around the holiday season. How much have you invested with them? The cost of their work was $35,000. What is the status of this engagement? The rebranding process started in May 2017, but we onboarded RainCastle in August and began development in November. The site was launched in January 2018. We brought them in later because we first needed to come up with a new name, mission, and logo for our organization. We had to do a lot of work before RainCastle could start developing the site. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Anecdotally, the website has been well received. We’ve launched it successfully and there’ve been no issues or complaints. We have received outside compliments and calls from different organizations in and outside of our industry, congratulating us on producing such a great site and product. We are currently creating benchmark reports to track the website. We attribute this to a combination of the new brand and website. Its user experience is completely seamless. Our golf clubs are thrilled with the new visual benefits of the site. We will be tracking traffic to the site, but the overall response—among everyone from our board of directors to individual golfers and sponsors—has been overwhelmingly positive. Even though they weren’t contracted for our rebranding, RainCastle was hugely helpful throughout the process. Their solution saved us countless hours of data input during the migration from a static website to a CMS. Our member login page is currently hosted on a subdomain run and managed by a third party. RainCastle developed it to solve our previous browser and cache issues. They created a frame with CSS files for the other company to use and place on our subdomain. The design style, icons, and colors match each other fully on our member page. The experience is truly seamless. It’s a more complex site than it immediately appears, but RainCastle gave its frontend a smooth and simple appearance. The templates they created helped us save money and hone in on what we wanted to post on the site. Creating pages ourselves saved us money on web development. We have actually posted most of those pages. RainCastle reviewed our work and made sure that all the secondary pages we needed were in place. How did RainCastle perform from a project management standpoint? Our rebranding was necessary because of a merger, which was going to become legally official on January 1. We needed to have the site live and fully functional on that date. RainCastle delivered, despite getting some information from our end later than originally planned. We hit all our deadlines and they remained totally available, even during the holidays. We needed and appreciated that. During the rebranding phase, we got in touch once or twice per week. Once we began website design and development, we spoke numerous times per week, including after work hours. What they did in a short time was incredible. Much of that was attributable to RainCastle’s ability to come up with three design concepts that lined up with our thinking. Even though we made a lot of changes, we didn’t have to go back to the drawing board. Their knowledge and involvement sped up the development process and allowed us to keep to our timetable. They delivered everything they said they would. I had a lot of pushback from my board, saying that they didn’t think that two companies could work together. RainCastle provided exceptional web development services while managing another company's team alongside their own.  What did you find most impressive about them? They stood out because of the solutions they devised for unique problems. Not too many companies have the same technical setup as ours, so I was impressed with their ability to come up with solutions and work with other companies. RainCastle also had a good knowledge of our space and a willingness to learn more about it. They understood our audience and our goals. They helped us in areas that they weren’t asked to focus on and told us when messages didn’t seem right from an outside perspective. This input was very helpful as we developed our new brand. I can’t imagine a company delivering as well as RainCastle on this type of project. For a client looking to work on multiple projects, their company is a good choice. Do you have any advice for future clients of theirs? Everyone has different needs, so there aren’t any one-company-fits-all solutions, but I would definitely encourage anyone looking for a rebranding partner to listen to RainCastle. They should be allowed to provide solutions, or at least be in the consideration. They were the perfect fit for us, and I would imagine that would be the same for many other groups. We made the conscious decision to have a very simple site for many years. RainCastle understood that we didn’t have a large budget. They came up with economical solutions that allowed us to keep the previous site running until the rebranding. I truly appreciated their ability to scale down their offer. Once we could invest in a new brand, they stepped up and delivered a tremendous product. That shows the scale of their offerings. --- #### Branding & Web Refresh for Life Sciences Company **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Aug. 2017 - Mar. 2018 **Project Summary**: RainCastle rebranded everything but the logo. They updated the website, created an animated video, and refined the presentation templates. Integrating the marketplace and marketing materials was a top priority. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, Biotech Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 20, 2018 **Feedback Summary**: RainCastle is incredibly flexibly and accommodating. They adjusted their schedule to meet changing demands, and they were always willing to communicate when needed. Their work is high-quality with a low price point. They even put in extra work to make a satisfactory product. "“I’m much more confident now because we have a brand that’s cohesive and makes sense.” " **BACKGROUND** Introduce your business and what you do there. I’m the COO at a small life sciences company that developed an online marketplace for human biospecimens. We connect life science researchers who need samples for their research to healthcare providers and other organizations that have patient and sample flow. We use technology that ingests data from the healthcare systems and makes it searchable and available to the researchers. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We were doing a complete rebranding, changing everything but our logo. We needed new collateral, videos, PowerPoint templates, and website. We wanted to refresh our look and feel. **SOLUTION** What was the scope of their involvement? We had RainCastle in for a kickoff meeting and initiated the web project first. We started with the sitemap to show the content it needed to have. They came back with a few comprehensives layouts (comps) in terms of look and feel, but we didn’t really like any of them. The marketing director, our CEO, and I iterated a few more designs with RainCastle until we realized it wasn’t meeting our requirements. We’d told them we wanted a literal approach, but what we actually wanted was a more abstract concept. When we told RainCastle that, they were incredibly understanding and listened to what we were saying. They took our advice and created entirely new comps. We continued with the web design, including the copy and secondary pages’ layouts. The site is on WordPress, but it looked outdated and didn’t emphasize the marketplace we had just launched in the middle of the year. We wanted to get users to sign up for our services to be able to search for samples online. A lot of RainCastle’s work centered around awareness and messaging. They made sure that the marketing website and the marketplace had a consistent look and feel. They also developed an animated video. We collaborated with their copywriter to make a script, and then their team created the storyboard and animation. For the new PowerPoint templates, they converted our existing presentations into a new look and feel. They updated our existing collateral and messaging architecture, inserting it into all of our assets. We also had them build a new exhibit booth design. What is the team composition? For the web project, they brought in a copywriter, creative person, infrastructure person, and project manager. They also brought in an animator for the video. The staff is consistent and loyal, which is one of the reasons I went back to them. How did you come to work with RainCastle Communications, Inc.? I worked with them about 18 years ago when I was at a different startup. I tried to reengage with them when we first started this company, but we weren’t capitalized enough. For this project, I went through a formal bidding process that included our incumbent firm, RainCastle, and a few other agencies and freelancers. RainCastle listened to our needs and came back with a proposal that had all the elements within our budget. They had the creative ability and we liked their proposal, so we chose them. How much have you invested with them? We spent about $60,000. What is the status of this engagement? We worked together from August 2017–March 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I give a lot of pitches to healthcare providers who are trying to sign up and investors who are looking to raise money. I’m much more confident now because we have a brand that’s cohesive and makes sense. The presentations look professional, as opposed to my old and outdated ones. How did RainCastle Communications, Inc. perform from a project management standpoint? They did great. In the middle of this project, my marketing director left. I filled the role until we were able to bring another person on, but I’m sure it wasn’t easy to make all those transitions. They adjusted to our timetables and managed their own schedule well. We had weekly or bi-weekly meetings and emailed constantly. Their program management is great; I always know what I can expect. What did you find most impressive about them? Their creative and copywriting is cohesive and great. We were probably a tough client because we changed our mind on the look and feel, but they handed it well. Most firms wouldn’t have put more hours in that weren’t part of the original budget, but RainCastle’s owner was extremely gracious and wanted to give us something we liked. Are there any areas they could improve? The project took a long time, although it wasn’t entirely their fault. If they were a larger firm with more resources, perhaps they could’ve gotten things done quicker, though. Do you have any advice for potential customers? Spend time coming up with examples of the types of look and feel you want. From a copywriting standpoint, a firm messaging architecture is also really helpful. --- #### Website Redesign & Partial Branding for Environmental Consulting Firm **The Project** - Services: Web Design - Project size: $200,000 to $999,999 - Project length: Jan. 2012 - Jan. 2013 **Project Summary**: RainCastle modernized the website, branding, and marketing initiatives of an engineering and consulting firm to increase market visibility. They improved the user journey and managed early SEO. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Regional Vice President, Consulting Firm - Industry: Business services - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 8, 2018 **Feedback Summary**: They took time to explain the online climate and were patient, professional, and responsive. For each project in their portfolio, they express interest in company history and remember backstories. They made themselves available and were quick to follow up. "“They communicated well, had great ideas, and met all our expectations. We enjoyed working with them.” " **BACKGROUND** Introduce your business and what you do there. We are an engineering and environmental consulting firm for the solid waste industry. We were purchased by another company after we worked with RainCastle, but still operate the site they built for us. At the time, I was the acting marketing director and currently act as a regional vice president for the company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We wanted to increase our visibility within our market space. The first thing we wanted to do was update our website. **SOLUTION** What was the scope of their involvement? We initially focused on changing our logo and updating the website. We wanted to modernize our visibility and the industry’s perception of us. We also wanted to change the way we marketed our services on the site. This was our first experience working with an agency and the process was very interactive. In our initial meeting, they asked what we wanted to achieve, what we wanted to change, and how much we were willing to spend. They came back with a plan and set up a schedule. We chose to generate most of the content for the site ourselves to save money and reduce the number of meetings. Once we had a draft of the site—which I think they built in WordPress—we had a webinar that included our management team. RainCastle walked us through all the pages and showed us how the final product would look. After that, we tested it and went live. They set up visuals and features that we liked, including a carousel effect on a landing page. They wanted to entice visitors and encourage them to click through the site to find out more. To showcase our people, we focused on our About Us page and added pictures of our staff. We had other action items we wanted them to do and initiated a second phase. Before we hired a permanent staff member, they did SEO for us for the first year or two after we launched. They reviewed our content to make sure our word choices were optimal for search visibility. What is the team composition? We had a project manager who drove the schedule and set up meetings. Paul (Owner, RainCastle Communications Inc.) was our creative lead, and we also had a technology lead. How did you come to work with RainCastle Communications, Inc.? I met Paul at a marketing and business development conference. We had a number of conversations and he educated me on websites. When I pitched the idea of updating our site, we requested bids from RainCastle and a few other companies. They spent time to help me understand what the industry was doing. We appreciated their creativity, suggestions, and their ability to review materials and build good relationships. How much have you invested with them? Our total investment was near $200,000. What is the status of this engagement? We started working together in 2012 and launched about a year later. We elected to save money by writing our own content, but that extended the process. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The analytical data showed an increase in traffic to our site. We also made a much more concerted effort to keep the site current and involved people within the company to enrich our content. I’m not sure the exact impact they had on bringing us new clientele, but the data speaks for itself. How did RainCastle Communications, Inc. perform from a project management standpoint? They communicated well, had great ideas, and met all our expectations. We enjoyed working with them and were happy with the product. They were patient with us and told us whenever something was going to cost extra. We were pleased with their professionalism. We had phone calls or meetings every couple of weeks, depending on what was going on. There was no hesitancy if we had a question or needed a follow-up. They made themselves available and were very responsive. What did you find most impressive about them? Their ideas, creativity, and execution are all really valuable. Are there any areas they could improve? No. Do you have any advice for potential customers? Their process allows you to get to know them and get their insight. Have a face-to-face meeting to discuss your ideas. Look at their past projects and ask about the stories behind them. Paul remembers the details behind each project in their portfolio. They’re good storytellers and want to know your background. --- #### WordPress Web Design & Branding for Architectural Firm **The Project** - Services: Web Design - Project size: $50,000 to $199,999 - Project length: Jan. 2013 - Jan. 2014 **Project Summary**: RainCastle designed and built a website, starting with a branding clarification exercise and iterating on design as needed. They also designed a new logo and identity program.   **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 4.0 **The Reviewer** Principal, Architectural Firm - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 6, 2018 **Feedback Summary**: The website is professional and represents the brand well. Their branding exercises were an invaluable part of the process. Reasonably priced and proactive throughout the process, their team was great to work with. They're thought-leaders within their industry. "“We've been happy with the website—it's professional, distinctive, and represents us well.” " **BACKGROUND** Introduce your business and what you do there. I'm a principal at an architecture and planning firm based in Boston, Mass. We work with colleges, universities, and municipal clients across the Eastern U.S. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle? Our website was about 10 years old at the time, so we needed to rebuild and update it. We were looking for a Boston-based firm with somewhat of an understanding of our business. **SOLUTION** What was the scope of their involvement? RainCastle designed and developed our website from scratch, working with content we provided and some content from our previous site. Initially, they spent several months learning about our firm, our culture, and what differentiates us from others, asking lots of questions and meeting with our senior staff in the process. After this brand clarification exercise, they started designing the site. They presented us with various options to choose from and we provided feedback and iterated from there. They also designed a new logo and identity program that included graphics, letterhead, email signatures, etc. They updated everything from the website's navigation to its responsiveness on mobile devices. Likely built on WordPress, we've been able to maintain and update the site on our end since it launched. What is the team composition? We worked with their creative director, a project manager, a writer, and a couple of designers. They were all pleasant to work with. How did you come to work with RainCastle? We sent out requests for qualifications and interviewed about four or five vendors. Ultimately, we chose RainCastle because they seemed to take a genuine interest in our business. They impressed us with their approach and how they seemed to really want to get to know us more than just superficially. We also received glowing references from other firms that had worked with them. How much have you invested with them? We invested around $100,000. What is the status of this engagement? We worked with them in 2013 for about a year. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We've been happy with the website—it's professional, distinctive, and represents us well. How did RainCastle perform from a project management standpoint? They stayed on budget and on schedule, except for the times that we held them up. Any additional services they needed to perform were justified and reasonably priced. I definitely think we got our money's worth. We communicated with their team weekly, with the majority of the year-long project taking place within a six-month period. What did you find most impressive about them? Although it's been many years since we worked together, I remember them as being thought-leaders in their industry. They created thoughtful content and it felt like they were more than just web designers or brand creators. Are there any areas they could improve? It's been too long since I've worked with them to remember, but nothing stands out. Do you have any advice for potential customers? When it comes to any vendor, it's important to evaluate their skills and make sure the relationship is a good cultural fit. Make sure the team is listening to you and creating something appropriate and not a website or brand that looks like someone else's. --- #### Web Redesign & Marketing Collateral for Surveyor **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: June 2016 - Jan. 2017 **Project Summary**: RainCastle Communications designed a new website for a surveying firm. Their solution focused on call to action buttons and keyword inclusion to improve SEO rankings. They also designed marketing material. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Feldman Land Surveyors - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 6, 2018 **Feedback Summary**: RainCastle created an eye-catching digital space indicative of a professional brand, helping to draw in new talent. They demonstrated a willingness to work around schedule changes and still hit every deadline. Their ability to lead coordination efforts ensured a steady focus on project goals. ""They created a beautiful web design that reflects our professional brand." " **BACKGROUND** Introduce your business and what you do there. I'm the president and CEO of Feldman Surveyors, a surveying firm in Boston. We help launch commercial real estate projects and our clients include developers, owners, construction managers, architects, and engineers. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications, Inc.? We wanted a new website to accurately reflect our brand and highlight the services we provide. The designer of our previous site wasn’t always responsive, so we needed a reliable vendor to support our business as needed. **SOLUTION** What was the scope of their involvement? We had a series of meetings so RainCastle could learn about our business. They listened to our needs, took notes, and laid out a schedule. They then produced templates with a range of design options. After we fine–tuned and finalized the design, they coordinated with our content providers. Our previous website was largely informational and didn’t draw people in, so RainCastle advised us on call to action buttons. They included places for users to click to learn more about our company or contact us directly. They also included keywords to improve our SEO rankings. Now that the website is complete, we continue to hire RainCastle whenever we need new marketing materials. This includes the creation of print ads. What is the team composition? I worked with a team of five. We communicated weekly, depending on the phase, and they were incredibly responsive. Someone was always available to help. How did you come to work with RainCastle Communications, Inc.? I did an online search for local firms. The SEO work they did for their own site clearly drew me to their page, and I was impressed by their previous work. On top of this, I asked a friend with marketing experience to provide a recommendation and he suggested RainCastle. That cemented my decision. How much have you invested with them? We spent between $20,000–$30,000 for the website and spent an additional $12,000 on marketing materials. What is the status of this engagement? We worked on the website between June 2016–January 2017. They could have completed the job sooner, but I adjusted the timeline because I was also involved in the acquisition of a new headquarters at the time. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The goal was to make a website I could finally be proud of. They exceeded my expectations. RainCastle provided a beautiful design that tells the story of our company in a visually appealing way. Users respond positively to our new site and we’re attracting new talent, as our professional website highlights our position as high-quality firm. How did RainCastle Communications, Inc. perform from a project management standpoint? They did a great job. We weren’t able to give our full attention to the website due to our building acquisition, but RainCastle was very accommodating in allowing me to adjust the schedule as needed. Their team also played a key role in coordinating with the content providers, allowing me to focus on my business priorities I'm a fairly low-tech person, so we primarily communicated through phone calls and email. I also visited their office for in-person meetings. They were very responsive to feedback, especially when we requested minor changes toward the end of the project. What did you find most impressive about them? They provide a quality creative service. They created a beautiful web design that reflects our professional brand. Even those unfamiliar with our business or industry would agree that our site features an eye-pleasing layout. Are there any areas they could improve? Nothing comes to mind. They took care of everything we needed. Do you have any advice for potential customers? Sit down with them in person and teach them about your company. As great listeners, they’re able to identify your priorities and work independently, allowing you to focus on your business. --- #### Branding, Marketing Collateral, & Drupal Design for Tech Company **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Nov. 2012 - Feb. 2013 **Project Summary**: On a short timeline, RainCastle managed all elements of a company repositioning from strategy to creative to project management. They developed materials to support new messaging including a website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former CMO, AirStrip Technologies - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 5, 2018 **Feedback Summary**: RainCastle’s work contributed to $2 million in qualified new leads. Building strong stakeholder buy-in, their effective blend of strategy, creative, and project management ensured successful integration of the strategy across all areas. "“You’ll find agencies that are good strategically or creatively or that can drive a schedule. It’s rare to find an agency who balances all three.” " **BACKGROUND** Introduce your business and what you do there. I worked with RainCastle when I was CMO with AirStrip Technologies, a healthcare mobility company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with RainCastle Communications? We were in the process of repositioning the company from one that provided healthcare mobility applications to one that managed a platform. That decision was made 90 days before a major tradeshow that we had to prepare for. Our objective was to reposition the company and make sure everyone was ready to support the new strategy. I was the first CMO. AirStrip had used in-house support previously but we needed to work at a new level of maturity overall in terms of sales and marketing. **SOLUTION** What was the scope of their involvement? Over that 90-day period, RainCastle managed the repositioning process to prepare us for the tradeshow, including the strategic thought, the creative, the backend, and the project management. They developed our website, designed the tradeshow booth, and developed the collateral materials we needed to go along with that. They walked us through a process at the beginning of the 90 days to make sure that everybody signed off on the positioning and messaging that were required for the strategic shift so that we were all on the same page. Once we had articulated the strategy, they kept us all on it, whether internally or with, for example, external content writers that we used to write material and website copy. They developed a new website for us with illustrated graphics, infographics, and video. Those elements made it cutting edge for the time in 2012. They replaced a WordPress site with a more sophisticated Drupal one so we could more easily and quickly update content. They connected the backend to marketing automation systems and CRM. For the rest of that year, following the tradeshow, we went through a major overhaul. They helped us update the website with additional content like case studies and sales tools. We needed to retrain some of the sales team so they developed materials and slide decks. They even helped with some direct mail. What is the team composition? The president and creative director was our lead. He had a program manager we worked with as well as a contract writer, a developer, and a designer. They brought in whatever help we needed. How did you come to work with RainCastle Communications? They were partnered with my PR firm, who introduced RainCastle to me. We looked at a couple of other firms but they didn’t seem to be as flexible as RainCastle. I wasn’t confident they could get us through the 90-day period as smoothly. We didn’t have much time to think about it so I took the recommendation and we dived right in. How much have you invested with them? I can't remember at this point but would guess that the whole engagement was in the six figures. What is the status of this engagement? We probably started in November 2012 because the trade show was in mid to late February. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I left AirStrip in 2014 but I do know that based on their work—not just the tradeshow but also the activities afterward—AirStrip was able to achieve $2 million of new qualified leads. Some of that success resulted from internal efforts but they contributed to it. How did RainCastle Communications perform from a project management standpoint? Because we were on such a short timeframe, we had weekly status calls. I could reach out to their lead anytime I wanted. We worked as a tightly-knit team in terms of sticking together and making sure things were going well. From a project management standpoint, they were very good at making sure everybody knew what the deadlines were, like when our executives needed to review materials and turn them around. They stayed on time and within budget. There were a lot of people in the company with strong opinions who felt they needed to review things. RainCastle did a great job of making sure that, on one hand, people were satisfied by providing their inputs while, on the other hand, we kept to the tight timeframe. They found a good balance—which was a delicate task given that some of those providing inputs were company founders and the new CEO. People were able to give their input without slowing down the process. The tradeshow deadline helped drive things. What did you find most impressive about them? The seamless integration of their processes across strategy, creative execution, and project management. You’ll find agencies that are good strategically or creatively or that can drive a schedule. It’s rare to find an agency who balances three. They do really good work, on budget, and according to strategy. They were able to accomplish a lot in a very short period of time because they made sure we all agreed on the strategy, positioning, and messaging. They ensured everyone was on the same page strategically, from signoff throughout the project. They get high marks for making sure the strategy is well articulated so that everybody can march in parallel and get things done. They're very good creatively. Technologically speaking, they also use more sophisticated tools. Beyond the good creative resources and solid project managers, they’re very adept at the backend web work. They were very attentive to what we needed to be done. Some people will cut corners, especially if you go with the cheapest option. RainCastle made sure to do a thorough, well thought-out job with everything. I've recommended them several times and, to me, that's the ultimate compliment. I would absolutely use them again. Are there any areas they could improve? Not really. The only problem we ran into was managing timeframes when our executives traveled. But that was more on our side than a result of their project management. Do you have any advice for potential customers? Be prepared for a good deal of rigor because, not only are they a very strong creative agency, they're strong strategically as well. They’ll make sure that your strategy is well articulated and that everyone can agree to it—because that keeps everything on track. Otherwise, they're very easy to work with. --- #### Branding, Site Dev & Graphic Design for BioTech Company **The Project** - Services: Branding, Graphic Design, Web Development - Project size: $10,000 to $49,999 - Project length: Nov. 2022 - Ongoing **Project Summary**: RainCastle Communications, Inc. has developed a biotech firm's branding, including their brand messaging, iconography, and design elements. They've also built the client's site and provided copywriting support. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing, BioTech Company - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review **The Review** — Nov 29, 2023 **Feedback Summary**: RainCastle Communications, Inc. has delivered the client's website, copy, banners, tradeshow booth, and graphic design elements. Their team manages the project efficiently and sets clear deadlines for each deliverable. If there are deadline changes, they communicate them to the client in advance. ""This company continually delivers an outstanding product for incredible value."" **BACKGROUND** Please describe your company and position. I am the Marketing of a chemicals & biotechnology company.Describe what your company does in a single sentence.We are a biotech focused on saving lives and reducing the socio-economic burdens of cancer through the development and commercialization of innovative cancer early-detection tests. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire RainCastle Communications, Inc. to accomplish?Develop New WebsiteCreate Iconography and Graphics **SOLUTION** How did you find RainCastle Communications, Inc.?Clutch Siteprevious clientWhy did you select RainCastle Communications, Inc. over others?High ratingsPricing fit our budgetCompany values alignedHow many teammates from RainCastle Communications, Inc. were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Website design and developmentgraphic design services, including iconography and design elementscopywriting brand messaging **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Website deliveredcopywriting deliveredbanners and tradeshow booth deliveredgraphic design elements deliveredDescribe their project management. Did they deliver items on time? How did they respond to your needs?Raincastle is great to work with and has a project manager who helps move things along and organize clear deadlines for each deliverable. Any changes to the deliverable deadlines were communicated in advance.What was your primary form of communication with RainCastle Communications, Inc.?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?This company continually delivers an outstanding product for incredible value.Are there any areas for improvement or something RainCastle Communications, Inc. could have done differently?N/A --- ## Portfolio & Awards ### Dana Farber Data Sciences Website and visual Brand Dana Farber asked us to create a branded website that would elevate their presence within the Partner's Healthcare network and bring greater awareness to the important quantitative and bioinformatic work being conducted by their team in the ongoing effort to conquer cancer. RainCastle collaborated closely with the DFDS team to develop and create a transformative website that would serve as a model for future Dana Farber family organizations. ### Pharma Essentia Website Pharma Essentia, a Taiwanese biopharmaceutical business, needed a partner with extensive expertise designing websites and marketing materials for companies like theirs in order to gain a footing in the US market. RainCastle was chosen as that partner. ### ApiFix website and Collateral The ApiFix website's purpose was to provide education and hope. Our design accomplished this with a fluid style with plenty of white space, kid-friendly hues, and happy photos of active children, as well as photographs and videos of the device.  ### Vesigen website Vesigen wanted a website that clearly demonstrated the value of their platform to potential development and commercial partners, as well as the science underlying it. Because these potential partners have a high level of education in the topic, the site content assumes a high level of knowledge. Vesigen put their trust in RainCastle to help them reach their goal. ### Project with Mass Golf RainCastle's objective was to develop an engaging, modern digital/mobile presence for MassGolf that will attract and excite new members while respecting the sport's history and the institutions from which MassGolf arose. ### Project with SSOE Group RainCastle created the SSOE Qualifications Package and Proposal Templates, which are at the foundation of AEC marketing. SSOE entrusted RainCastle with the design of their website based on the success of this collaboration. ### Project with Agile Mind Rain Castle collaborated with the education organization AgileMind to share their innovative method to teaching math and science to middle and high school students. We started by engaging Agile Mind in a brand strategy process that resulted in a positioning statement and key audience messages. ### Daicel Website Daicel Chiral Technology sought RainCastle to design a website and visual identity that targeted both sides of the brain: clear, actionable information presented in a new design that reflected the company's innovation and market leadership. We began by creating a brand messaging structure that included top-level and audience-specific messages. ### Project with Betsy Lehman Center The Betsy Lehman Center, a Massachusetts state agency, approached RainCastle with a clear strategic vision: create a trusted Patient Safety brand and online presence that could catalyze a patient safety movement in Massachusetts. ### Sustainability Group Website and Powerpoint The Sustainability Group is the sustainable investment wing of investment firm, Loring, Wolcott and Coolidge (LWC), a longstanding RainCastle client. Previously this business was represented on a single page of the Loring site but with the growth of sustainable investing and the success of the Sustainability Group, the time was right to have their own site. We collaborated closely with the Sustainability team to create a visual brand that both relates to the Loring brand and presents compelling imagery from the natural world as a metaphor for the types of investments in which they are expert. Complimenting the scenic landscapes, we developed an organic icon and graphic style. Overall the site is highly visual with concise copy. ### Novanta Website We partnered with GSI Group to develop a new brand to push forward this expanding global holding company with a portfolio of innovative technology enterprises. We undertook a naming process with the client to establish an identity that expressed the character of the company: inventive and intensely focused on customer success. We came up with the name "Novanta" by combining the root phrases "Innovation" and "Advantage." ### Arranta Bio Website Arranta Bio was at a crossroads, having extended its range of solutions, needing a total website upgrade that included major rearchitecting, significant new content, and a complete visual redesign. We also refreshed the corporate identity with a logo refresh and color palette upgrade, a PowerPoint template, and a new logo for Arranta Bio Cares, their corporate diversity program. ### Project with HPI We collaborated with Healthplans, Inc., a healthcare third-party administration (TPA) organization, to rename and rebrand them as HPI, as well as produce a full set of visual brand identification materials, including their corporate identity, website, PowerPoint, collateral, and video. ### Proteina Website Proteina sought a U.S. design firm with strong experience in the life sciences in order to build a presence in the United States, which is how they discovered RainCastle. As their name and business suggest, they are all about proteins and how they can help uncover better diagnoses. Our design uses a graphical representation of proteins that slide in and out of view as the user navigates throughout the site. This adds dimension to the user experience as well as support for their messaging. ### Glympse Bio Glympse's leaders emphasized simplicity and clarity of vision, and we responded by designing a clean, elegant, and minimalist approach to the user experience. The visual language was carried over to the investor PowerPoint deck. ### Project with Sengenics We assisted Sengenics in honing their go-to-market strategy by completely redesigning the site from a product and technology experience to one that emphasizes services, applications, and disease-specific solutions alongside products. ### Project with DCF To distinguish the brand and website from the plethora of Boston area financial firms, we gave the design a strong maritime identity and, when appropriate, generated copy that sprinkled in nautical lingo to underscore business themes.  We produced social media pages, a stationery system, a PowerPoint presentation, and Excel and Word templates in addition to the logo and website to build a unified visual design system. ### Project with Waltham Watch Factory Waltham Watch Factory's website required an upgrade in order to be responsive and to attract and inform potential leasers about this unique property and all of its features, which included flats, offices, and fine dining. Using the color palette of the building's interior, RainCastle built a bright, user-friendly website divided into three primary areas of interest to potential renters: Lofts, Offices, and Dining. Each of these parts leads to a different landing page with a variety of exquisite architectural imagery, relevant facts, floor plan links, and contact information. ### Project with MB&J MB&J is quickly expanding and has not updated its marketing and brand image in over a decade. To help the company evolve, we produced a new logo, visual brand, stationery system, website, material, and PowerPoint template. The new design has some unique features, such as a family of contemporary, layered symbols and colorful, blurring motion pictures from an above perspective that suggests their broad perspective. ### Project with Goody Clancy Goody Clancy wanted to update their brand's perception in the market and establish the "essence" of what sets them apart from their rivals and makes them desirable to their customers as a new team of leaders rose through the ranks.  We developed new brand strategy statements, including positioning, mission, and vision, as well as the "brand essence" of "Inspiring Transformation," which describes what Goody Clancy's work does for customers. ### Project with GelSight Clients are given precise 3-D renderings and analytics relating to the surfaces of objects using GelSight's hardware and software solutions. We used this as a starting point for a logo exploration, which resulted in a dimensional graphical mark that suggests an object's surface texture. It also suggests a fingerprint, which lends credibility to the concept of tactile sensing. The website and marketing materials are highly visual and represent the type of 3-D graphics provided by the toolset. ### Project with HMI We renamed the company HMX in partnership with our client, SmartCloud, after the explainable human machine interface. HMX is based on the premise that human experts when combined with machine learning, can make better decisions than either can alone. We created the new corporate identity, tagline, and website in addition to renaming the company. ### Project with Harvard Business School Harvard Business Publishing is the part of the Harvard Business School targeting Enterprise leadership development. RainCastle designed and wrote this website, which included several animated videos and an extensive libarary of repurposeable graphics and icons that are being used across all media within the Harvard Business ecosystem. ### Industry Recognitions - Unica Corporate Identity, Creativity Award - Massport Website - Mark Richey Woodworking website - The Jim Stengel Company Website - Lando & Anastasi Website Gold Award - Best In Show for Massport.com ## Packages ## Locations (1) ### Needham, MA (Headquarters) - 163 Highland Avenue, suite 200 - Needham, MA 02494 - United States - 6 - 9 employees - Phone: 617.553.5170 ## Connections - Thomas Francione (Loring, Wolcott & Coolidge Trust, LLC) - Max Lebovitz (Montara Therapeutics, Inc.) - Michelle Woodward (The Betsy Lehman Center for Patient Safety) ## Contact RainCastle Communications, Inc. [Send a message](https://clutch.co/profile/raincastle-communications) - [Facebook](https://web.facebook.com/RainCastleCommunications?_rdc=1&_rdr) - [X](https://twitter.com/RainCastleComm)