What evidence can you share that demonstrates the impact of the engagement?
People make positive comments all the time about how much they love the logo RainCastle Communications, Inc. designed for us. As a fitness business, we feature it on cycling shorts, t-shirts, water bottles, and hats. Our project focused heavily on creating a logo with many different purposes in mind. The blue and green combination we selected looks good in print, on literature, and on signage.
We’ve been able to do some really fun things with our logo. I’ve given the artwork to other designers for inspiration to put it onto a hoodie or different gear. It has worked fabulously elsewhere in my brand, the colors look great, and people love it.
How did RainCastle Communications, Inc. perform from a project management standpoint?
The team is very skilled at project management. We didn’t have a set schedule for communication, but I had access to the team whenever I needed their input, I was all over the place as a client, but they kept me on track with our timeline in a friendly way.
In the beginning, we drafted a letter of agreement to lay out the design process, including how many rounds there should be, the timeline, and the selection process. Documenting these guidelines ensured we didn’t have any unpleasant surprises later on.
What did you find most impressive about them?
I’ve had a standing relationship with RainCastle Communications, Inc. that’s lasted a decade, and they always keep moving ahead. They've never procrastinated or fallen behind.
When I first met them, they were doing some web design, some branding, and they kept up with the times, they know the latest and were able to give me great advice in setting up a temporary WordPress site, and what design was going to work. I have seen their business continue to evolve. RainCastle Communications, Inc. stays on the cutting edge of what the latest people are doing in the design space.
Are there any areas they could improve?
I can’t think of any areas to improve. I feel so lucky that they said yes to my smaller startup project because I’d had such a good experience working with them on the prior corporate engagement.
The owner is very hands-on. He also knows how to delegate tasks to his team while staying involved, even with a small project like mine. I love the design and aesthetic they produced, and I know I can always contact them when I need.
Do you have any advice for potential customers?
I encourage potential customers to hire them. They're a great company to infuse your brand with new designs or even help you figure out your brand, to begin with. They excel at capturing the words of your brand in visuals. If you don’t have everything locked in already, they will help you better understand your brand and messaging.