What was the scope of their involvement?
We turned to RainCastle to help clarify our go-to-market strategy, our content, and update the graphical presence of our website. They brought a holistic approach to solving our needs, which incorporated SEO and digital marketing. This addressed all of our concerns as part of our initial RFP.
To begin, they ran us through a very comprehensive project process, that was tightly managed. We established milestones on both ends and we had a clear understanding of what each party needed to do in order to hit the deadline we had set collaboratively. Their deliverables were detailed, and outlined each step of the process. Overall, their efforts led us to launch in a timely manner, with an end product we were truly proud of.
During our engagement, our company completed an acquisition which resulted in our initial scope of work to be expanded. They were flexible with our new change, worked with us to include those changes and update our project accordingly. Now, they are our exclusive partner for all of our graphic design, content, and web presence.
What is the team composition?
Our team was working with 4-6 members of their team, ranging from SEOs to graphic designers.
How did you come to work with RainCastle Communications, Inc?
Our relationship with RainCastle initiated from an RFP. We met with RainCastle, along with a couple of other firms in the RFP process. We did a “bake-off”, comparing their services with other firms. We had good meetings with several companies, but RainCastle was by far the superior choice.
We liked the way they asked probing questions around our business model, strategy, client interactions, and current site feedback. A very natural collaboration ensued and we felt they were the right vendor for us to partner with, so we decided to move forward.
How much have you invested with them?
Although I’m not directly connected to the financial side of this engagement, our initial contract was more than $50,000. However, since we expanded our relationship significantly, we’ve probably doubled that amount.
What is the status of this engagement?
The brand refresher lasted 4 months. We began in February 2019 and wrapped up in May 2019.
We did have some roadblocks on our end with our acquisition that expanded the timeline, but that was our choice, not theirs. They handled our setbacks in a professional manner and were able to complete all of the deliverables, including additions, in a reasonable time frame.