Prosper Digital TV

BACKGROUND

Introduce your business and what you do there.

I’m the senior project manager of NYPACE. We’re a nonprofit dedicated to providing pro bono support to under-resourced businesses in New York and Chicago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prosper Digital TV?

We usually have an annual in-person fundraising gala. Despite transitioning it to a virtual setting this year, we still wanted to have a gala feeling to it. Our organization brought on Prosper Digital TV to create a video that highlighted some of the successes of this year’s program. We planned to use the video as the main fundraising drive this year.

SOLUTION

What was the scope of their involvement?

The program was going to be a highlight reel of the business we work with, highlighting the great experiences we’ve had working with them. Those clips were going to be self-taped and then compiled and sent to Prosper Digital TV. Their team was tasked to create a 30-minute compilation video.

When I came on, I changed the event to be more of a celebration and award ceremony. We had sponsors introduce entrepreneurs who then shared their stories. It became much more involved. In the end, they delivered a 24-minute video because we wanted a shorter video.

What is the team composition?

I worked directly with Joanes (CEO & Creative Director) and he had a team behind the scenes.

How did you come to work with Prosper Digital TV?

Joanes was an entrepreneur we served two years ago. When we sent out an RFP, we were already familiar with his work. Ultimately, we selected Prosper Digital TV because we wanted to work with a minority business owner. Anytime we can give back to the organizations that we help, we take advantage of it.

How much have you invested with them?

We invested about $25,000.

What is the status of this engagement?

The project was from August–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback we received was incredible. Our key sponsors came back and expressed that they were extremely pleased with the flow of the video. They felt they received the right amount of recognition and that the video was moving and fun. Our sponsors and board of directors want us to hire Prosper Digital TV again to see how we can expand and use the video for marketing efforts.

Prosper Digital TV was patient and flexible in working with us. It was clear they ultimately wanted us to have a good video that served our needs. The video was better than we expected because of their expertise. We told them the feeling of what we wanted to accomplish, and they delivered a really good product.

How did Prosper Digital TV perform from a project management standpoint?

Overall communication was great. We didn’t meet the deadlines because we didn’t get the requested information to Prosper Digital TV on time. We kept having to ask Prosper Digital TV to extend our deadlines, and they were extremely patient with us.

What did you find most impressive about them?

The level of professionalism during our check-in calls was exceptional. I was extremely impressed with the quality of their work as well. At every point in time, we were receiving quality materials.  

Are there any areas they could improve?

No, nothing comes to mind. The project came in so late but it was something we had to do. It was not their fault, we couldn’t get our act together.

Do you have any advice for potential customers?

Describe your end product in terms of the feelings and emotions you want to emote from your audience. Let Prosper Digital TV deal with music selection, flow, graphics, and so on. They’re the professionals.

BACKGROUND

Please describe your company and your position there.

I am the Director of NYC Smoke-Free, a program of Public Health Solutions (PHS), which works to protect the health of New Yorkers through tobacco control policy, advocacy, and education.

As on organization, PHS focuses on a wide range of public health issues that overwhelmingly affect the health of low-income families in New York City, including food and nutrition, health insurance, maternal and child health, sexual and reproductive health, tobacco control, and HIV/AIDS.

NYC Smoke-Free is part of the Advancing Tobacco-Free Communities Grant from the New York State Dept. of Health Bureau of Tobacco Control.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prosper Digital TV?

Public Health Solutions' NYC Smoke-Free Program was seeking a media production firm to assist in our efforts to engage youth who are residents/tenants in the New York City Housing Authority (NYCHA) properties.

They would help us research and produce a short documentary-style film/video to illuminate the opportunities and multifaceted challenges of NYCHA's implementation of the US Dept of Housing and Urban Development (HUD) mandated smoke-free policies.

What were your goals for this project?

• Support Community engagement in the design of implemenation strategies for Smoke-Free NYCHA Build leadershop among youth residents/tenants of NYCHA to support the implementation of the Smoke-Free Public Housing Rule
• Create attractive, engaging content about the Smoke-Free Housing Policy (what it includes, why it was created, implementation deadline, and cessation support an dresources available to residents and staff.)
• Share a variety of perspecives of NYCHA Residents, staff, public health advocates and other relevant parties.
• Frame our program efforts around smoke-free housing as not only a public health issue, but also as a health equity/social justice issue - specifically tobacco disparities among NYCHA residents Build awareness and discussion around overall expansion of smoke-free housing efforts for rent-burdened New Yorkers.

SOLUTION

How did you select this vendor?

After an official RFP process, Prosper Digital was awarded the contract.

Describe the video(s) and the process in detail.

As per the agreed upon scope of work, Prosper Digital created a main video as and 4 short videos as accompanying pieces to help describe NYCHA's Smoke-Free process. Principal filming was completed in February 2018 and final production was March 2018.

They worked closely with NYC Smoke-Free and youth from NYCHA Youth Leadership Councils to conduct interviews of public health advocates and NYCHA residents to reveal the true thoughts and feelings from several points of view about the NYCHA Smoke-Free rule.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video to day has over 3,000 views and is still used as a training and information tool by NYCHA's Health Initiatives Department.

How effective was the workflow between your team and theirs?

We worked very closely

What did you find most impressive about this company?

The team was comprised of very talented people who were passionate about the project.

Are there any areas for improvement?

N/A

BACKGROUND

Introduce your business and what you do there.

We provide legal and corporate services to law firms, corporations, non-profits, and lenders. I'm the vice president of international digital marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Prosper Digital TV?

We were rebranding our company, and we wanted to send out a note from our CEO. We do some blog videos internally, but we wanted a more professional product for this message.

SOLUTION

What was the scope of their involvement?

After our first project with them, we decided to use them for commercials to promote our products. Our primary goal is to raise brand awareness with these videos, and we've used them for some ambitious projects. We organized the brainstorming meeting internally, and we were very involved in the process. We came to them with the concept, and they helped us develop the script and do casting, set design, wardrobes, and everything else that went into production. We used professional actors for the speaking parts and our own team for non-speaking parts.

They gave us a lot of the vocabulary to bring our vision to life. We've done two commercials with them. The first was a minute and twelve seconds, and the second was a minute and forty seconds.

What is the team composition?

The first project had a team of four or five. The second project was more straightforward.

How did you come to work with Prosper Digital TV?

A member of our team found them for our initial project. We were really impressed by their work and decided to use them again.

What is the status of this engagement?

We started our internal process in the beginning of 2018, and we went to Prosper Digital TV that summer. Production for our first commercial took place at the end of 2018, and we released it at the beginning of 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results were really good, and we won three awards for our first commercial. We have over 100,000 views on YouTube, and our non-profit contacts really connect to the content. We've seen some conversions, and demand for the featured product has exploded since then.

How did Prosper Digital TV perform from a project management standpoint?

They were very professional, and I was very pleased with how well they managed the process.

What did you find most impressive about them?

I was very impressed by the caliber of the actors and the crew. Their prices were also very reasonable, and the other companies in our award category paid much more to other agencies.

Are there any areas they could improve?

We had some very early call times for some of our internal members, and those individuals were left sitting around during the day of the shoot. They told us that's normal, but they might manage the time a little better for the employees of their client organizations.

Do you have any advice for potential customers?

We came to them with a clear vision, but they're very good at brainstorming. The process will go smoothly if you have an idea in mind, but they can help you flesh things out.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for MTM, a transportation and healthcare management company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prosper Digital TV?

Prosper Digital helped our team create a training video for drivers to help them understand how to operate their vehicles. This video was in relation to one of our taxi clients.

What were your goals for this project?

To educate and inform the driver community how to safely operate wheelchair securement features on their vehicles.

SOLUTION

How did you select this vendor?

We had worked with the Prosper team on another video project in the past. We were originally connected through a third party marketing firm.

Describe the video(s) and the process in detail.

Once we selected Prosper, they spent great time and effort with our operations team to ensure they fully understand our project goals and all operational aspects that we needed to familiarize drivers with. They worked with us through countless revisions of a script to ensure the process was reflected completely and accurately.

What was your vendors' project management or feedback process?

Working directly with Prosper's leader, Joanes, we worked through many revisions of the video to ensure the final product delivered met our expectations. The Prosper team was patient throughout the entire process, and never hesitated to help meet our needs. They thoroughly listened to and respected all of our feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is yet to be completed.

How effective was the workflow between your team and theirs?

Joanes and his team always gave us clear expectations on what was expected from both us and his organization. Timelines and deliverables were clearly communicated, and there was never question as whether their team would meet the deadlines promised. If they needed to delay the process, the delay and its reasoning was always clearly communicated in advance via email and/or phone call.

What did you find most impressive about this company?

Prosper never hesitated to dive fully into the project to ensure our expectations were met. They are now better versed on vehicle operations then anyone would ever expect them to be! They clearly listened to our goals and worked tirelessly to achieve them.

Are there any areas for improvement?

None that I can think of at this time.