Profitbl

BACKGROUND

Introduce your business and what you do there.

Egress Liberty is a market expansion firm that helps B2B tech companies in SaaS, cybersecurity, and enterprise software enter European markets through data-driven outbound lead generation, GTM strategy, and pipeline execution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Profitbl?

We hired Profitbl to boost our client delivery for B2B tech expansions into Europe by scaling outbound campaigns and refining targeting. The main goal was to handle high-volume email outreach in 30-day pilots, freeing the internal team for strategy and consultations. We also aimed to improve account lists for markets like Germany and France using Profitbl's European data expertise. Additionally, we needed support for A/B testing of messaging cadences and flexible scaling based on pilot outcomes.

SOLUTION

What was the scope of their involvement?

Profitbl handled the execution of high-volume, email-first outbound campaigns as part of our 30-day market validation pilots for B2B tech clients targeting Europe. Key outputs included initial prospect outreach and sequencing for targeted account lists, refined using European market data for precision in countries like Germany and France. They also provided A/B testing results on messaging cadences to optimize resonance with EU decision-makers in cybersecurity and SaaS, plus scalable lead volumes adjusted to pilot outcomes. This supported GTM validation without full strategy development, focusing on feedback loops for client “scale-or-stop” decisions.Moreover, Profitbl's role extended beyond just campaign execution and A/B testing to include targeted list building and data enrichment using specialized European market data. They built and refined account lists during the ICP audit phase, enhancing precision for complex markets like Germany and France. Reporting was integrated through feedback on A/B tests and outreach performance, supporting optimization and scale decisions. This comprehensive scope ensured high-quality leads without overburdening our senior team.

How did you come to work with Profitbl?

We found them through a referral. We chose them over other options because they offered good value for the cost.

How much have you invested with them?

We spent around $10,000–$50,000.

What is the status of this engagement?

We started working with them in September 2025, and the engagement ended in March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We achieved strong measurable outcomes from our Profitbl engagement, boosting capacity and efficiency for B2B tech client expansions into Europe. Our pilot capacity grew 50%, scaling from 4 to 6–7 concurrent validations monthly without new hires, supporting more cybersecurity and SaaS clients. Target account accuracy rose 28% via data refinement, email engagement hit 33% higher rates (12% to 16%), and ramp-up time dropped from six to two weeks. This drove €150,000 (approximately $161,000 USD) in client revenue and a 95% pilot continuation rate (19/20 clients scaled), exceeding the 85% benchmark.The most significant metric from our Profitbl engagement was the 95% client pilot continuation rate, as it directly validated our “scale-or-stop” model and turned one-off validations into sustained revenue streams. This outperformed our 85% benchmark, with 19 out of 20 clients opting to scale campaigns after Q1 pilots, accelerating €150,000 in European deal value for cybersecurity and SaaS expansions. Pilot capacity scaling to 6–7 per month without new hires was a close second, enabling faster client onboarding while preserving our senior team focus on strategy.

How did the company perform from a project management standpoint?

Profitbl demonstrated solid project management, characterized by structured weekly stand-ups, clear milestone tracking, and responsive adjustments to our pilot timelines. They consistently delivered on time, with 95% of list-building and campaign sequencing phases hitting deadlines, even during peak Q1 demand for our European pilots.We had minor delays (1–2 days) twice due to data verification in regulated DACH markets, but these were proactively communicated and resolved without impacting client outcomes. Overall, their reliability supported our 6–7 pilots per month scaling and contributed to the 95% continuation rate.

What did you find most impressive about them?

Profitbl stood out for their deep European B2B data expertise, particularly in refining ICP lists for complex markets like Germany and France, which boosted our target accuracy by 28%. Their agile A/B testing platform enabled rapid messaging optimization at scale, driving 33% higher email engagement without heavy internal lift. The seamless scalability — ramping from 4 to 6–7 pilots monthly without delays — was uniquely impressive, perfectly aligning with our “scale-or-stop” flexibility needs.

Are there any areas they could improve?

They could expand their data enrichment to better capture niche cybersecurity roles in France, where we saw a 10%–15% miss rate requiring manual fixes. Increasing A/B testing capacity beyond 3–4 variants per week would accelerate iterations in regulated enterprise software markets. Adding more customized reporting dashboards for real-time pilot metrics would further streamline our senior team's oversight.

BACKGROUND

Please describe your company and position.

I am the Head of IT Operations of AllegianceTek

Describe what your company does in a single sentence.

Global IT consultancy and operations provider, focusing on cybersecurity, IT infrastructure and software engineering at very competitive prices. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Profitbl to accomplish?

• Generating first outbound meetings
• Reaching 2 qualified meetings booked per week

SOLUTION

How did you find Profitbl?

Upwork

Why did you select Profitbl over others?

Alex is very knowledgeable in his field and displayed the proper confidence in achieving results

How many teammates from Profitbl were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Profitbl managed the client outreach process by identifying potential prospects, contacting them, and generating interest in our services, ultimately resulting in booked meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reaching 2 qualified meetings booked per week

Revenue Generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly organized and efficient. Alex consistently delivered items on time and communicated clearly throughout the process. he was responsive to our needs, quick to make adjustments when requested, and proactive in offering recommendations that improved the final outcome.

What was your primary form of communication with Profitbl?

Virtual Meeting

What did you find most impressive or unique about this company?

Alex’s competence and strong communication skills. He consistently demonstrated a deep understanding of the work, explained things clearly, and kept us informed at every step. 

Are there any areas for improvement or something Profitbl could have done differently?

not really