# The Pollack Group The Pollack Group Reviews (17), Pricing, Services & Verified Ratings - 4.7 out of 5 average review rating - 1 connections joined The Pollack Group's Network [Visit Website](http://pollackgroup.com) [Get a Custom Proposal](https://clutch.co/profile/pollack-group) **Delivering transformational results for clients.** At The Pollack Group (TPG), our ethos is rooted in true partnership: we become an extension of our clients’ teams, embracing their vision as our own. We are an industry-leading, independent creative, digital, marketing, and public relations agency with professionals across offices in LA and NYC. We operate as one national integrated agency, delivering seamless strategic planning, development, and execution across all services, including creative, earned, media, social media, digital marketing, and content creation. We have been at the vanguard of global communications innovation for nearly four decades, applying leading-edge strategies. Our ideal client partners are trailblazers, market leaders who dare to think differently, and visionaries eager to embrace and outsmart the competition. We believe in breaking the mold of traditional PR with bold, transformative ideas, fostering emotional connections that translate into tangible results for our clients. Our culture is defined by creativity, agility, and an unwavering commitment to excellence, nurturing a dynamic environment where innovative ideas flourish. In 2000, we joined the Worldcom Public Relations Group, enabling us to deliver success for our clients globally. Worldcom puts us at the heart of the latest innovative communications approaches from leading experts worldwide. Established in 1985, the agency is led by senior professionals involved with every aspect of a client’s program and available to them on a day-to-day basis or per need. Learn more about our work here: https://pollackgroup.com/work/ ## Company Information - Minimum project size: $10,000+ - Hourly rate: $200 - $300 - Number of employees: 10 - 49 - 2 Locations: - Los Angeles, CA (Headquarters) - New York, NY - Founded in 1985 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 20% Public Relations - 10% Branding - 10% Content Marketing - 10% Digital Strategy - 10% Event Management - 10% Marketing Strategy - 10% Social Media Marketing - 10% Video Production - 5% Direct Marketing - 5% Web Design ### Focus Areas - Public Relations Focus: - 83% Corporate communications - 17% Crisis communications - Social Media Focus: - 60% Facebook Advertising - 20% Instagram Advertising - 10% Influencer Marketing - 10% LinkedIn Advertising - Branding Focus: - 50% Brand messaging - 30% Brand strategy - 10% Corporate identity - 10% Product branding - Production Services: - 50% Directing - 20% Filming - 10% Scriptwriting - 10% Visual Effects - 10% Voiceovers - Video Type: - 20% Branded Video Production - 20% Corporate Video Production - 20% Explainer Video Production - 20% Interview & Testimonial Production - 10% Commercial Production - 10% Live Event & Streaming Production ### Industries - 10% Business services - 10% Gaming - 10% Non-profit - 10% Legal - 15% Consumer products & services - 15% Other industries - 10% Financial services - 10% Arts, entertainment & music - 10% Hospitality & leisure ### Clients - 10% Small Business (<$10M) - 65% Midmarket ($10M - $1B) - 25% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.7 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: The Pollack Group offers competitive pricing, with investments ranging from $14,000 to $200,000+ per project. Clients emphasize good value for cost, responsiveness, and project management quality, reflecting a strong return on investment across various industries. **Most Common Project Size**: $50,000 to $199,999 based on 12 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Public Relations: $200,000 to $999,999 based on 10 reviews - Advertising: Less than $10,000 based on 2 reviews - Other Digital Marketing: $50,000 to $199,999 based on 2 reviews - Branding: $50,000 to $199,999 based on 1 review - Digital Strategy: $200,000 to $999,999 based on 1 review - Market Research: $200,000 to $999,999 based on 1 review - Social Media Marketing: $200,000 to $999,999 based on 1 review - Web Development: $200,000 to $999,999 based on 1 review - Content Marketing: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### The Pollack Group Review Insights Overall Review Rating: 4.7 - Quality: 4.7 - Schedule: 4.8 - Cost: 4.7 - Willing to Refer: 4.9 ### Top Mentions - Creative (6 mentions) - Great project management (6 mentions) - Knowledgeable (3 mentions) - Proactive (3 mentions) - Professional (3 mentions) - Communicative (2 mentions) - Exceptional results (2 mentions) - High-quality work (2 mentions) - Personable (2 mentions) - Timely (2 mentions) - Transparent (2 mentions) - Accessible (1 mentions) - Accommodating (1 mentions) - Collaborative (1 mentions) - Flexible (1 mentions) - Helpful (1 mentions) - Puts the customer first (1 mentions) - Team players (1 mentions) - Translate ideas into products (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Adaptability and Creativity** Clients commend The Pollack Group for their ability to adapt to different industries and quickly learn new sectors. Their creativity in developing strategies and campaigns is highly valued, particularly in fast-changing environments like startups and tech. **No Significant Areas for Improvement** Across reviews, clients have not identified significant areas for improvement, indicating high satisfaction with The Pollack Group's services. The team is seen as exceeding expectations and continuously delivering value. **Comprehensive Digital Marketing Services** The Pollack Group offers a wide range of digital marketing services, from social media management to content creation. Clients appreciate their ability to handle complex marketing needs across various channels, contributing to increased brand awareness. **High-Quality Deliverables** Clients consistently report receiving high-quality deliverables from The Pollack Group. Their professionalism and attention to detail in executing projects are frequently noted as contributing to client satisfaction and project success. **Effective Partnership and Collaboration** The Pollack Group is described as a true partner, integrating seamlessly with client teams. Their collaborative approach, commitment to client success, and ability to act as an extension of internal teams are frequently highlighted as impressive. **Strong Client Relationships** The Pollack Group builds strong, long-term relationships with clients, characterized by trust and open communication. Their personal touch and dedication to understanding client goals are key factors in these successful partnerships. **Strong Media and PR Expertise** The Pollack Group excels in generating media interest and PR coverage, even in crowded markets. Clients appreciate their creative ideas and ability to secure high-profile media placements, which have significantly increased brand visibility and credibility. **Deep Industry Knowledge** The Pollack Group is recognized for their deep understanding of various industries, particularly in media relations and digital marketing. Their ability to leverage industry insights to benefit clients is a notable strength. ### The Pollack Group Reviews #### PR Services for Online Gaming Company **The Project** - Services: Public Relations - Project size: $200,000 to $999,999 - Project length: Jan. 2023 - May 2024 **Project Summary**: The Pollack Group provided PR services for an online gaming company. The team was responsible for improving the client's branding and digital reputation. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** SVP of Marketing, Tipico Sportsbook & Online Casino - Industry: Gambling - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — May 16, 2024 **Feedback Summary**: The Pollack Group’s efforts resulted in an increase in earned media and top coverage, meeting expectations. They facilitated a smooth workflow through a communicative and collaborative approach, and were creative and adaptable throughout the partnership. ""They came to each meeting prepared and provided insight on given deliverables."" **BACKGROUND** Please describe your company and position.I am the SVP of Marketing of Tipico Sportsbook & Online CasinoDescribe what your company does in a single sentence.Startup sportsbook and online gaming company with over 200k customers.   **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire The Pollack Group to accomplish?Amplify company brand in earned channelsMonitor online discussionMeasure Tipico earned performance inside competitive, growing industry **SOLUTION** How did you find The Pollack Group?Online SearchReferralWhy did you select The Pollack Group over others?Great culture fitCompany values alignedImpressive skill setHow many teammates from The Pollack Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Pollack was hired to help Tipico successfully launch into new territories and amplify the company's brand and reputation.  Pollack helped measure impact of various news and source interviews to better position our brand and products.  Pollack lacked industry experience but did a great job learning the industry and better positioning Tipico.  They also used their domain expertise to identify new opportunities for Tipico to differentiate, including helping us to create, "the FairPlay" pledge, that directly approached the mistrust in the industry and set out for Tipico, with its cashback feature, deliver a fresh, challenger brand approach in Sportsbook.  On Casino, they identifed big wins and worked with local media outlets to help Tipico gain notoriety.   **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The exponential increase in earned media and regular reporting on top coverageDescribe their project management. Did they deliver items on time? How did they respond to your needs?Yes, they came to each meeting prepared and provided insight on given deliverables. They also helped with corporate messaging during key company inflection points. They were a great partner.  What was your primary form of communication with The Pollack Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?I enjoyed their ability to adapt and their creativity, which is the kind of partner we need in a startup environment that is changing quickly. I would recommend them to others in and outside the sports betting and online gaming industry.Are there any areas for improvement or something The Pollack Group could have done differently?There was nothing they needed to improve on. --- #### PR Services for Consumer Packaged Goods Company **The Project** - Services: Public Relations - Project size: Confidential - Project length: Oct. 2021 - Sep. 2022 **Project Summary**: The Pollack Group was tasked with handling PR for a consumer packaged goods company. Their involvement included press release development, media outreach, coordination, and media monitoring.  **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Senior Manager, PR & Communications, Bob Evans Farms, Inc. - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Dec 14, 2022 **Feedback Summary**: Thanks to The Pollack Group's work, the client met their initial goal for earned impressions. The team's project management workflow includes weekly status meetings with documented updates and timelines. They were helpful with navigating several pivot points through the program. ""We appreciated the team's deep knowledge of the current media landscape, best practices and overall care."" **BACKGROUND** Please describe your company and your position there. I am the Senior PR Manager at Bob Evans Farms, a consumer packaged goods company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire The Pollack Group, and what were your goals? The Pollack Group was hired to lead PR for our company's "Our Farm Salutes" program. The program supports America’s service members, Veterans and their families through volunteerism, strategic partnerships, grant opportunities, awareness and donations. Our goals included: strengthen and reaffirm BEF's connection to its signature Our Farm Salutes program through earned media and raising awareness of BEF's support for America's military heroes. **SOLUTION** How did you select this vendor? Pollack was selected as our PR AOR previous to my start date at BEF. Describe the scope of their work in detail, including any steps and the final deliverables. The scope of work included press release development and distribution, media outreach, interview coordination, partnership coordination and media monitoring across three pillar Our Farm Salutes programs. How many people from the vendor's team worked with you, and what were their positions? We worked directly with the President, VP and Group Supervisor. The extended team included 2-3 account associates. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our Farm Salutes exceeded our initial goal for earned impressions in fiscal 2022. Describe their project management style, including communication tools and timeliness. Pollack's project management style included weekly status meetings with documented updates and timelines. The team was also readily available for one-off calls as needed. What did you find most impressive or unique about this company? We appreciated the team's deep knowledge of the current media landscape, best practices and overall care for the project's success. The team was also helpful with navigating several pivots throughout the program. Are there any areas for improvement or something they could have done differently? NA --- #### Digital Marketing for Golf Tournament **The Project** - Services: Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Aug. 2021 - May 2022 **Project Summary**: The Pollack Group led digital marketing efforts for a hotel's golf event. After designing the brand aesthetic and voice, they created social media templates and content for Facebook, Instagram, and Twitter. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder & CEO, Mike Flaskey Entertainment, Inc. - Industry: Arts, entertainment & music - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 25, 2022 **Feedback Summary**: The Pollack Group executed high-quality deliverables and excelled at meeting the client's digital marketing needs. Their efforts were crucial in driving brand awareness for the golf event. The client was impressed with their professionalism throughout, but especially when engaging with participants. ""They were a complete one-stop shop for all our digital marketing needs."" **BACKGROUND** Please describe your company and your position there. Mike Flaskey is the President, Founder and CEO of Mike Flaskey Entertainment, Inc., a full-service lifestyle and entertainment company that brings experiential brand activations to life through golf tournaments, concerts, sports, and live events. In this role, Mike identifies and executes turnkey solutions for brands and organizations looking to amplify their brand awareness through unique events and experiences. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire The Pollack Group, and what were your goals? We launched the first ClubCorp Classic Golf Tournament in Dallas TX and needed a full spectrum of Digital Marketing and Strategy. The Pollack Group was hired to handle this crucial element. **SOLUTION** How did you select this vendor and what were the deciding factors? The Pollack Group was our go-to Digital Marketing company when I was the CEO of Diamond Resorts. I sold Diamond to Hilton in August 2021 and hired the Pollack Group Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. The agency helped spearhead the social media and digital marketing efforts for the tournament. Their team created a visual brand aesthetic, social media templates and best practices, a brand voice, and worked in tandem with our teams to create visually engaging and relevant content throughout the campaign. They used Instagram, Facebook and Twitter to tell the story of the tournament and find new audiences.  The agency also showed an ability to collaborate, whether it be with our teams, external partners, and engaging with celebrities and influencers participating in the tournament.  How many resources from the vendor's team worked with you, and what were their positions? Stefan, President Jacob, Content and Social Media Director **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? the entire project was carried out with extreme professionalism, high-quality deliverables and a sense of urgency throughout. Jacob in particular shone in his role. How effective was the workflow between your team and theirs? Extreme responsiveness and proactivity from The Pollack Group, particularly with Jacob. Great availability from them for phone calls, urgent deliverables, etc. What did you find most impressive or unique about this company? They were a complete one-stop shop for all our digital marketing needs. Eventually this project evolved to other ones for Mike Flaskey Entertainment Are there any areas for improvement or something they could have done differently? They are consummate professionals, who went out of their way to help our start-up in every way possible. --- #### Agency of Record Services for Nonprofit Organization **The Project** - Services: Public Relations - Project size: $50,000 to $199,999 - Project length: July 2014 - July 2018 **Project Summary**: The Pollack Group served as the agency of record for a nonprofit organization. Their work involved everything from media pitches and blog posts to press releases. One person worked directly with the client.   **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President West Region, USO - Industry: Other industries - Client size: 501-1,000 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 16, 2022 **Feedback Summary**: The company was happy with The Pollack Group’s services. The team was well-connected and had an in-depth knowledge of the media market. They were professional and managed the partnership excellently. Overall, they met the client’s requirements; the engagement was highly successful.  "“Their experience in the LA media market was impressive.”" **BACKGROUND** Introduce your business and what you do there. I was the former president and CEO of USO.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with The Pollack Group? We retained The Pollack Group as our agency of record, assisting us with general PR and communications.  **SOLUTION** What was the scope of their involvement? The Pollack Group serves as our agency of record, providing everything from press releases, blog posts, media mentions, and similar things — these were all part of their services.  What is the team composition? Stefan (President) was our main point of contact. How did you come to work with The Pollack Group? The Pollack Group had a contract with another nonprofit, which was how we contacted them. We liked them so much that we hired them for ourselves.  How much have you invested with them? We invested between $50,000–$200,000.  What is the status of this engagement? Our partnership lasted from July 2014–July 2018.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The Pollack Group had a highly professional operation. Stefan, in particular, was immensely talented; they were well-connected, especially in the LA media market. How did The Pollack Group perform from a project management standpoint? Their project management was excellent. To communicate, we mainly used emails and texts. What did you find most impressive about them? Their experience in the LA media market was impressive. We were dealing with the organization's owner, and we felt they had ownership of the project.  Are there any areas they could improve? No, there weren’t any.  Do you have any advice for potential customers? Leverage the experience and know-how of The Pollock Group’s senior team to create value for your organization. --- #### PR & SMM for Fintech Company **The Project** - Services: Public Relations, Social Media Marketing - Project size: $200,000 to $999,999 - Project length: July 2021 - Ongoing **Project Summary**: A fintech company was looking to garner more visibility in their targeted verticals, so they engaged with The Pollack Group for their social media marketing and public relations services. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Marketing, Fintech Company - Industry: Financial services - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 4, 2022 **Feedback Summary**: Since partnering with The Pollack Group, the company is able to significantly improve their brand visibility and social media engagement. They're highly productive from a project management standpoint, but internal stakeholders are particularly impressed with their technical knowledge and expertise. ""The Pollack Group has been a critical component of our ongoing success."" **BACKGROUND** Introduce your business and what you do there. I’m the head of marketing of a fintech company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with The Pollack Group? We were looking to gain more exposure for our brand, product, and services within our targeted vertical segments. **SOLUTION** What was the scope of their involvement? We’re trying to introduce our fintech solution to the US, so my engagement with The Pollack Group includes creating a US-centric messaging map that would enable us to work with reporters and industry experts to drive awareness of our products and services. We’re targeting several verticals, each of which would have a customized message and strategy that The Pollack Group would deploy through social media and content marketing. The digital channels they’re utilizing are Facebook, Linkedin, Twitter, and our blog. They have admin access to these channels, where they manage, publish, and monitor all engagement. What is the team composition? Our primary contact is with the senior account director, but we also interface with Stefan (President) and Stephanie (VP). How did you come to work with The Pollack Group? The Pollack Group was already connected with a few people from our company through prior engagements. How much have you invested with them? We’ve invested about $200,000 so far. What is the status of this engagement? Our ongoing partnership started in July 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We went from having zero exposure in our chosen verticals to having significant placements in their key industry publications. We’ve also improved our social media followers and engagement by 50%, so The Pollack Group has been a critical component of our ongoing success. How did The Pollack Group perform from a project management standpoint? They excel at project and account management. Their weekly meetings are highly organized, and they’re always prepared to report and provide us with progress reports and analytical insights on our campaigns. They share reports through PowerPoint and Excel, and we typically communicate through email and phone. What did you find most impressive about them? We’re impressed with their commitment to industry knowledge and expertise. They understand how to create our product in the ever-evolving fintech space, because they dove in and gained experience to help us develop engaging strategy and content. Are there any areas they could improve? I don’t have any constructive feedback on their work. Do you have any advice for potential customers? I would advise you to have clear goals and objectives and ensure that you have a concise brief that you both agree on. --- #### PR, Web Dev & Digital Marketing Services for Law Firm **The Project** - Services: Digital Strategy, Public Relations, Web Development - Project size: $200,000 to $999,999 - Project length: Nov. 2019 - Ongoing **Project Summary**: The Pollack Group provides PR, web development, and digital marketing services for a law firm. This involves acquiring on-air interviews for the client and boosting their brand identity as a high-level firm.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Partner, Law Firm - Industry: Legal - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 10, 2020 **Feedback Summary**: Company stakeholders have been deeply impressed with The Pollack Group’s work. The team understands the client’s business and goals, ensuring that they meet expectations. The client also praises their project management style, which has resulted in an efficient collaboration.  "“I’m extremely satisfied with their creativity and work.” " **BACKGROUND** Introduce your business and what you do there. We have a law firm with three offices, two of which are in California and one in the Midwest. We do mostly plaintiffs work, and I’m a partner in the law firm.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with The Pollack Group? We were seeking to put our name with another law firm that we joint ventured with to work on a new area of cases and law that we hadn’t done before. Our partner has done it in the past, but we need the public domain to know that we’re in-taking and interested in pursuing these cases.  We’re also very sensitive to looking like we’re doing mass advertising. We want to look like a high-end firm doing selective cases for a certain clientele.  **SOLUTION** What was the scope of their involvement? The scope of The Pollack Group’s work includes outreach to media outlets for on-air interviews, as well as traditional marketing directly to potential clients. It’s a two-tiered effort.  Getting on-air interviews at local news stations is very important to establish credibility and name recognition. That’s a large task initially, and it works in tandem with a media push that’s mostly digital ads.  Their team also created a website for us. We worked together on the content for the website for an entire package, both in the digital space and in the media.  What is the team composition? We work with a few different people on the team. Stefan (President) leads the charge directly, and then there’s a different team dealing with the website creation, search, and ads.  The third team is mostly led by Stefan, too, and they deal with getting us in the news channels and on-air interviews. How did you come to work with The Pollack Group? We used them in the past, and we were in the same geographic area. We had past experience with them, and it was a job well done. It was before the digital space evolved, and I knew them at the time as a traditional PR firm. Now, they’re a modern marketing firm because of the digital space and the internet.  After a quick conversation, we understood what they did, and I sought them out directly based upon my understanding of what they did and how they grew with the times.  How much have you invested with them? Our investment varies based upon time, but the monthly range is between $20,000–$30,000 per month.  What is the status of this engagement? We started the project in November 2019, and we’re still working with them.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  I’m in the service business as well, and I know that anyone can be a number; anyone can be a client. However, with The Pollack Group, I feel they dive in and understand our project's sensitivities and goals.  There’s a relationship that has developed between my team and The Pollack Group, which enables everyone to work more efficiently. They really understand what I want.  Putting ads on the internet is something that anyone can do, but understanding entire projects and making entire packages are things that they understand and implement at a very high level. I’m extremely satisfied with their creativity and work product. They do a stellar job.  How did The Pollack Group perform from a project management standpoint? Their project management is excellent. I have no complaints. They’re more aggressive at reaching out to us than we are to them. There’s a top-down approach, so everyone understands our theme and sensitivity to not looking like we’re advertising for personal injuries and things like that.  What did you find most impressive about them? Their personal touch is most impressive. They care about what they do, and they care about their clients, which goes a long way. It’s not just a job for them; it’s about doing well.  They’re long-term thinkers, and they’re not thinking about retention on a single project. They want to keep us as a client. For us, there have been 10–15 years between projects, but we went back to them. They really want to take care of clients.  Do you have any advice for potential customers? They have to trust the relationship and provide as much detail as possible upfront in the initial meetings with the group to make sure they understand their goals.  Once they communicate to The Pollack Group that information and invest the time to explain where their head is, they can translate that into a project and develop all the necessary plans to implement the project, be it in the digital space or to get some press. Invest time with them upfront to develop the project.  --- #### Public Relations for Retail Market Research Firm **The Project** - Services: Market Research, Public Relations - Project size: $200,000 to $999,999 - Project length: July 2014 - July 2019 **Project Summary**: The Pollack Group was hired by a retail data company for their PR services. Their aim is to expand their brand identity and be seen as a reliable source for data distribution. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Former Solutions Consultant, Retail Market Research Firm - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 24, 2020 **Feedback Summary**: The company went from only being featured on a small publication twice a year to having a monthly presence in national media publications after partnering with The Pollack Group. The team successfully increased the company's profile and helped gain attention from high-level publications. ""Their commitment to learning our data, our business, and how we work made them a particularly good partner for me." " **BACKGROUND** Introduce your business and what you do there. In my time working with Pollack, I was the director of marketing for a retail data company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with The Pollack Group? We brought Pollack on to help expand our profile as an industry leader in the retail trends space. We wanted to be a brand that consumer packaged goods (CPGs) and retailers could rely on to help grow in the market.  We had a lot of data on advertising, promotions, and pricing. This data is used by CPGs and retailers for competitive intelligence to plan their own advertising and promotions out to the market. Our goal was to share some of that data to move marketing strategies forward and use it as a relationship builder for some of the largest media publications and companies in the US. **SOLUTION** What was the scope of their involvement? Pollack expanded our name within the media industry as the go-to source for key retail insights, looking to help predict how shoppers might behave during the holiday seasons. Because of Pollack, we became a trusted source in that space. We knew we had rich data. We knew how to tell a story with that data. But we didn’t know exactly how to package that data in order to get the most beneficial response among the media companies we targeted. This is where Pollack really helped us in terms of packaging. They had the expertise on what the reporters found important and what they tend to gravitate towards. They helped us refine our data, our messaging and how we packaged and positioned to gain more traction than we had prior partnering with Pollack.  What is the team composition? We had a team of 2–3 at any given time over those four years. We worked closely with a dedicated account manager and Stefan (President & CFO). How did you come to work with The Pollack Group? They were a reference by one of the companies that we acquired back in 2012–2013. That was our decision criteria at that time. We were aware of a variety of different PR firms that could potentially support us, so having that personal reference was great. How much have you invested with them? Our investment ranged from $75,000–$100,000 annually. What is the status of this engagement? We partnered with them from July 2014–2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The metrics we used were reach and impressions. We were coming from only being featured twice annually by trade publications that only had 20,000–30,000 readers. With Pollack’s help, we had a presence almost every month throughout the year in national media publications that reached millions of people. It was a really exponential increase in overall impressions and exposure of our brand. Pollack also helped us establish the relationships we wanted with higher-level publications. How did The Pollack Group perform from a project management standpoint? They performed really well. We had a lot of priorities with PR being one of them. So, they were almost an extension of our PR arm in the sense that if we were letting things sit for longer than we should, they would get in touch with us with a plan to move forward with a project. They were instructive and proactive in applying what we’ve learned from past successes and using the formula to package new data. They’d even handle the entire process on our behalf. It’s always great for a partner to act proactively because at any given point, you’re going to have varying priorities you can’t dedicate as much time to. What did you find most impressive about them? In my experience, it’s the personal relationship we built with Pollack. They got to know our business very well as well as our working styles, and they were very respectful of our key selling seasons. They walked a nice line between being too overbearing and trying to shift our focus off our business priorities while simultaneously driving our PR goals forward. Their commitment to learning our data, our business, and how we work made them a particularly good partner for me. I trusted them to know what we were doing at any given time. I also love the fact that they are able to carry the torch for us in times when our business was busier than usual so that’s a different level of trust besides knowing all of our data. They knew how we wanted to be perceived by the public and portrayed in national media. And they can easily adjust depending on the time of year or the nature of opportunities that were out on the PR front. Are there any areas they could improve? There were a few press releases that we made over the years that I’d say needed some coaching and editing in terms of striking the right tone. But to be fair to them, we do have a complicated business if you’re not living it, day in and day out. This wasn’t really a huge gripe, but it could’ve saved us some time.  Do you have any advice for potential customers? I would say that Pollack does their best work when they get to know you and your business thoroughly. Make sure you invest the time at the beginning of the relationship to share about how your day to day is, your working style, and the product, service or output that your company delivers.  Don’t just dump data onto them and say run with it. Take the time to share your team structure, your goals, and ideate with them to set up the rest of the relationship for better success. --- #### Brand Strategy & PR Events for Individual & Family Services **The Project** - Services: Branding, Public Relations - Project size: $50,000 to $199,999 - Project length: Jan. 2002 - May 2008 **Project Summary**: The Pollack Group handled the brand strategy and PR events for multiple companies in collaboration with an individual and family services company. Their goal was to build brand awareness, increase sales, etc. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Serial CEO & President, Individual & Family Services - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Oct 26, 2020 **Feedback Summary**: Through The Pollack Group's efforts, clients saw a massive increase in their overall social media metrics. The team was highly effective and showed their expertise in their industry throughout the project. ""Very professional and streamlined." " **BACKGROUND** Please describe your company and your position there. I am a serial CEO/President and have hired the Pollack Group on multiple occasions for three different companies across industries. I have retained them at a mobile electronics chain of stores, a health care services, reproductive tissue banking and stem cell banking, and a nonprofit. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire The Pollack Group? The Pollack Group oversaw corporate branding, events, and overall public relations. They expertly handled everything from PR pitching to large scale events to attract press. What were your goals for this project? Goals were to build brand awareness, increase sales, social media outreach and general brand consistency. **SOLUTION** How did you select The Pollack Group? Interviewed and screened multiple agencies and found them to be the most compelling, with exceptional client testimonials and great staff. Describe the scope of their work in detail. Following extensive background meetings with Pollack, the scope of their work included retooling of all materials, copy editing, web redesign, ad copy, social media brainstorming and outreach to influencers, etc. What was the team composition? We had an active team of four collaborative staff members with constant access to senior management. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Increased sales (double digits) and massive increase in social media metrics across all levels. How effective was the workflow between your team and theirs? Highly effective workflow - very professional and streamlined. What did you find most impressive about this company? The knowledge of industry, market and channels and their professional approach to all issues faced, as well as their overall creativity. Are there any areas for improvement? None...excellent all around with each engagement. --- #### Full-Service Marketing, PR, & Branding for Luxury Hotel **The Project** - Services: Advertising, Other Digital Marketing, Public Relations - Project size: $1,000,000 to $9,999,999 - Project length: Sep. 2010 - Ongoing **Project Summary**: The Pollack Group provides PR and marketing support for a hotel with multiple entities. They run campaigns including their influencer outreach, social media management, and event planning and execution.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Executive Manager, Luxury Hotel - Industry: Hospitality & leisure - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 16, 2020 **Feedback Summary**: The level of service and expertise The Pollack Group brings to the engagement is highly valuable, especially as they’ve helped bring recognition and desired clientele for the hotel. The team has deep industry connections and works diligently to achieve the client’s vision.  ""They go above and beyond what is asked and they think outside the box to help the brand." " **BACKGROUND** Introduce your business and what you do there. I’m the executive manager for the CEO as well as the property manager for a luxury hotel. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with The Pollack Group? We hired them to help with our hotel's PR and marketing needs. **SOLUTION** What was the scope of their involvement? The Pollack Group acted as the PR and marketing arm of our hotels. They oversee all of our campaigns, video production efforts, and events that they organize. They also oversee the B2B and B2C strategy, as well as the tactical implementation of all outbound PR and marketing for all of our entities, since they’re all separate with different needs. Their efforts also focus on all the editorial media for our different entities’ clients.  They also manage and promote all of the events, and supported B2B travel and hospitality trade efforts. Branding and positioning programs have been run by their team, too. They manage and maintain our blog program, influencer outreach, and social media. All of our collateral material is overseen by their team, as well.  One specific thing they created for us is a signature event for our hotel. Our hotel became a voting poll for an area, so we would serve them food and create a soothing atmosphere. We would hire someone to do yoga, musicians, and other types of calming activities because of their recommendations.  What is the team composition? I work with Stefan (President). I also have worked with his associates.  How did you come to work with The Pollack Group? We really needed a PR and marketing firm to navigate all of our marketing needs, and we selected The Pollack Group because they were really creative in their thinking. They thought outside the box and were able to strategize for the company with all its different entities, which is not an easy feat. They understood the owner’s vision and were able to activate and implement strategies that really align with that. How much have you invested with them? We have a retainer of $14,000 per month.  What is the status of this engagement? We started working together around September 2010 and our engagement is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  They have really great quality in their work that they’re not only able to submit but also generate and execute. They were able to create that signature event for our hotel, which is not an easy thing to do. We became the number one voting poll in the country because of this event and were featured in a major publication for it.  Even outside of the statistics and metrics, the clientele that we’re able to attract from their initiatives are extremely important to us. They were able to identify the different brand legs for the entities and strategize for each identity. They were really able to deliver on that.  How did The Pollack Group perform from a project management standpoint? They’ve done excellent in managing the project. We have excellent communication and they always keep us on track. We wouldn’t have been able to keep all those projects on time without their help and they are able to help manage us. They ensure everything is completed on time, so that’s excellent.  We use every method of communication. We had bi-monthly meetings in the hotel. Our teams also used email, phone calls, video conferences, and every type of communication method.  What did you find most impressive about them? Their connections and relationships within and outside of the industry make them one of the best companies we’ve worked with. The signature event they created for us and the great marketing campaigns are things we wouldn’t have been able to think of without them.  They’re able to bring in people they have connections with to see it all the way through to the end. This has been extremely important for us. Stefan is very special. They go above and beyond what is asked and they think outside the box to help the brand. They want the company to reach its potential, which is important for a successful PR and marketing company.  Are there any areas they could improve? No, they’re a great company and they have the bandwidth. I don’t see any area for them to improve.  Do you have any advice for potential customers? Other companies hand you off to an account manager, but with this group, Stefan is extremely involved and available. That’s not something other companies do, so that is definitely an attribute to working with them.  --- #### PR Pitching & Events for Beverage Company **The Project** - Services: Public Relations - Project size: $200,000 to $999,999 - Project length: May 2016 - Jan. 2019 **Project Summary**: The Pollack Group oversaw PR campaigns for a sparkling water dispenser manufacturer. Working within the US market, they handled everything from PR pitching to large scale events to attract press. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing, Consumer Beverage Brand - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 15, 2020 **Feedback Summary**: The Pollack Group tapped into the brand’s image as an environmentally conscious group, helping execute positively disruptive events to catch the media’s eye. They built a close relationship with the internal team, which allowed them to grow initial ideas and build big stories for the company. "“I was impressed by their ability to create such an intimate working relationship with our team.” " **BACKGROUND** Introduce your business and what you do there. We’re the one of the leading sparkling water maker manufacturers, seeking to disincentivize consumers from buying plastic bottles. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with The Pollack Group? Before being acquired by a larger company, we’d seen a lot of growth because we focused on getting our PR right. The Pollack Group was one of the PR companies that we worked with. They handled our PR efforts in the US, helping to build the brand into what we are today. **SOLUTION** What was the scope of their involvement?  We relied on The Pollack Group to drive our PR in the US, starting with continuously PR pitching our brand and products. They were in charge of all of the communications around our environmentalism angle, health and wellness, and corporate messaging. One of our projects involved securing coverage for our cleaning efforts. We flew our team out to clean a beach, and they managed to get the press to attend. Another major project was about showing how the Statue of Liberty was drowning in plastic bottles. They were constantly bringing us creative ideas — many of them positively disruptive, which was exactly what we were looking for. What is the team composition?  The team wasn’t small but still created an intimate work experience. Stefan (President & CFO) himself was involved at all levels along with our account manager. They helped us brainstorm ideas and brought them to life. It was a lot of hard work, but they were definitely in the fray with us. How did you come to work with The Pollack Group? Because we’re such a PR-leaning company, it was mandatory that every market has 2–3 PR agencies for each communication vertical. The Pollack Group was already one of our leading agencies when I joined my position. How much have you invested with them? We probably spent around $200,000 per year, excluding all of the big events and stunts. With everything together, we spent over $500,000. What is the status of this engagement? I started working with The Pollack Group in June 2016, though they were already working with my company since before then. When we got acquired in January 2019, the contract ended. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our company is a large organization, but we still try to have a positive startup mentality. The Pollack Group was great at adjusting to meet our needs as they shifted, and I liked that they could make things happen in a very short period of time. They definitely managed to build big stories around a lot of the things that we did. How did The Pollack Group perform from a project management standpoint? They were great at managing projects. The team always met their deadlines, were communicative, and stayed transparent throughout. It was like they were a part of our team. What did you find most impressive about them? Besides their creativity, I was impressed by their ability to create such an intimate working relationship with our team. It felt like we were their number one client, even though they were probably working with others. Are there any areas they could improve? No, nothing specific comes to mind. Do you have any advice for potential customers? Get them involved early on, even if it’s just an initial idea. When we were brainstorming, we would text each other everything that came to mind. --- #### Brand Strategy & PR Advisory for Investment Management Firm **The Project** - Services: Branding, Public Relations, Social Media Marketing - Project size: Confidential - Project length: June 2010 - Ongoing **Project Summary**: The Pollack Group helped an investment company and its employees gain exposure through media and PR. They also helped branding, messaging, and collateral materials. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Chief Operating Officer, Bel Air Investment Advisors - Industry: Financial services - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 1, 2020 **Feedback Summary**: The Pollack Group consistently delivers on project goals and elevates the company’s image. The team is process-oriented and communicative. Overall, they’re stand-out partners.   "“They’re accessible, thoughtful, easy to work with, and transparent in pricing.” " **BACKGROUND** Introduce your business and what you do there. I’m the COO of Bel Air Investment Advisors. We manage about $9 billion for wealthy families and individuals. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with The Pollack Group? Close to a decade ago, we wanted our investment professional exposure to further refine and develop the firm's role or image in the marketplace from a branding perspective that would really reflect the strong investment acumen of the firm. **SOLUTION** What was the scope of their involvement?  We wanted to create thought leaders from our firm and getting them out into various publications, PR avenues, and media. They consulted on that and social media. They helped us with an entire branding revision at one point. They’ve been very helpful for all of our collateral materials and messaging. They’ve been a true marketing partner. What is the team composition? I’ve worked with a handful of people from the president down. We worked closely with Mark (VP). How did you come to work with The Pollack Group? I chose them because they were willing to be held accountable to their efficacy and success. So we have goals every year that we set out and try to achieve, and they need to accomplish those goals as part of our agreement. So they're actually willing to put their own success out there from a competitive perspective. What is the status of this engagement? We started working together over a decade again, around June 2010, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We establish goals centered around getting new employees’ exposure in the media, providing ongoing media training, and getting firm exposure in certain areas. They’re accessible, thoughtful, easy to work with, and transparent in pricing. Overall, they’re great partners. How did The Pollack Group perform from a project management standpoint? They’ve been very communicative.  We use phone and email. They’re also very process-oriented. What did you find most impressive about them? They’re results-oriented. Are there any areas they could improve? I wouldn’t be able to come up with something negative to say about them. Do you have any advice for potential customers? Set clear expectations and develop goals. Also, check references or talk to people who've been very similar products before. --- #### Branding for Specialty Apparel Company **The Project** - Services: Public Relations - Project size: Confidential - Project length: Mar. 2019 - Ongoing **Project Summary**: A specialty apparel company hired The Pollack Group to start building its brand awareness. The goal of the project was to develop a direct connection with their consumers. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** VP of Corporate Marketing, Apparel Industry - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Aug 21, 2020 **Feedback Summary**: Thanks to the The Pollack Group's efforts, the company saw an improvement to their media exposure and reach. The company had an open dialogue, trust and transparency with the team throughout the project. ""They are creative, collaborative, strategic and a pleasure to work with." " **BACKGROUND** Please describe your company and your position there. I am the VP of Corporate Marketing for an specialty apparel company based in Los Angeles. We design, fit, sample, market and distribute our garments locally from our LA headquarters with 270+ employees. My role is to lead all of our corporate branding and promotional initiatives. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire The Pollack Group? We have a small in-house marketing team of 10 which includes graphic design, web design and social media, but we wanted to extend our own team to include an agency that specializes in PR and media relations. The challenge was that until a few years ago our company did not budget for any type of advertising or promotional activities because we were operating strictly under a B2B model. Now that we are transitioning to D2C in early 2021, we saw the need to start building our brand awareness with the consumer well in advance of launching our D2C business model. What were your goals for this project? Our goal has been to increase overall brand awareness globally and develop a direct connection with the consumer while also developing a positive brand reputation via media relations. We anticipated overall increased brand awareness with B2B clients and with consumers alike. **SOLUTION** How did you select The Pollack Group? We went through an internal agency review process, beginning with five agencies from coast-to-coast. We used an internal executive panel led by myself to make the final decision. Each agency was screened and interviewed by myself first, then brought in to make a presentation to our executive panel members. We brought the final two agencies in for a second round of presentations. We chose the Pollack Agency because we felt they understood our brand and our mission the best. We also liked that they were a local team a bicoastal presence and a global network of marketing partnerships. Describe the scope of their work in detail. Overall scope was focused on strategy and media engagement. My role from the beginning has been to partner with the Pollack Group to maximize our collective knowledge and areas of expertise. We work with the Pollack Agency as an extension of our team and we meet weekly to collaborate and strategize on new initiatives to increase our brand awareness, engage with consumers and demonstrate our contributions to social responsibility. What was the team composition? The core agency team has remained consistent since inception of the project. Their roles range from Principal and account management to Social Media, media relations and videographer. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Media exposure and reach have been stellar. How effective was the workflow between your team and theirs? Weekly collaboration and strategy meetings. What did you find most impressive about this company? They are creative, collaborative, strategic and a pleasure to work with. I have a great deal of open dialogue, trust and transparency with them. Are there any areas for improvement? I am hoping we can activate on more initiatives in 2021. We have had several programs that were pitched, but we could not activate due to our B2B status. --- #### Marketing Services for Nonprofit Organization **The Project** - Services: Content Marketing, Digital Strategy, Public Relations - Project size: Confidential - Project length: Sep. 2022 - May 2026 **Project Summary**: The Pollack Group provided marketing services for a nonprofit organization. The team was tasked with increasing the number of organization members year over year. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CMO, Jewish Future Promise - Industry: Non-profit - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — May 6, 2026 **Feedback Summary**: The Pollack Group increased the client’s membership tenfold. Their project management was outstanding; they were organized and always delivered on time. The team was responsive, flexible, and solution- and goal-oriented. Moreover, they were a true extension of the internal team. "“They are always open to feedback and continually evolve with innovations.”" **BACKGROUND** Please describe your company and position.I am the CMO of Jewish Future PromiseDescribe what your company does in a single sentence.A not-for-profit to garner Promisers for the intergenerational wealth transfer  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire The Pollack Group to accomplish?Increase the number of Promisers year over year **SOLUTION** How did you find The Pollack Group?ReferralWhy did you select The Pollack Group over others?Pricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from The Pollack Group were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.To garner Promisers to ensure an intergenerational wealth transfer to support the Jewish people and the State of Israel. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Increased Promisers ten-fold.Describe their project management. Did they deliver items on time? How did they respond to your needs?Their project management is outstanding. The team is organized and always delivers on-time, often anticpating our needs before they arise.They are responsive, flexible, and solutions and goal oriented.What was your primary form of communication with The Pollack Group?Virtual MeetingWhat did you find most impressive or unique about this company?They feel like an extention to our internal team prioritizing our goals and ensuring our success - a true partner.Are there any areas for improvement or something The Pollack Group could have done differently?The Pollack is an exceptional partner and it would be hard to identify areas for improvement. They are always open to feedback and continually evolve with innovations. --- #### PR Services for Beverages Company **The Project** - Services: Public Relations - Project size: Confidential - Project length: Nov. 2023 - Ongoing **Project Summary**: The Pollack Group provides PR services for a beverage company. The goal is to generate earned media for the brand. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Air Up - Industry: Consumer products & services - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — May 29, 2025 **Feedback Summary**: The Pollack Group has successfully generated media interest within a cluttered media landscape. Their approach and creative ideas have been key to successful results in the market. The team is integrated into the client's weekly activities and is always looking for new ideas. ""They’re a relentless group that’s always looking for new ideas."" **BACKGROUND** Please describe your company and position.I am the CEO of Air Up. Describe what your company does in a single sentence.air up has invented a water bottle that flavors water with scent **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire The Pollack Group to accomplish?Generate earned media for the brand **SOLUTION** How did you find The Pollack Group?Online SearchWhy did you select The Pollack Group over others?Good value for costHow many teammates from The Pollack Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The Pollack Group was responsible for driving awareness for the air up brand through Public Relations channel.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The Pollack Group were successful in generating media interest within a cluttered media landscape.  Their approach and creative ideas were key to successful results in market. Describe their project management. Did they deliver items on time? How did they respond to your needs?The Pollack Group was part of our always on channels, thus were integrated in our weekly activities.  The team was also there for unique promotional events, even with short timelines. What was your primary form of communication with The Pollack Group?Virtual MeetingWhat did you find most impressive or unique about this company?They’re a relentless group that’s always looking for new ideas.Are there any areas for improvement or something The Pollack Group could have done differently?no --- #### PR Services for Cryptocurrency Exchange **The Project** - Services: Advertising - Project size: Less than $10,000 - Project length: Aug. - Dec. 2022 **Project Summary**: A global cryptocurrency exchange has hired The Pollack Group to increase awareness of their brand. They've been tasked with monitoring news outlets and pitching comments and analytics to media and journalists. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of PR & Communications, EXMO - Industry: Financial services - Client size: 201-500 Employees - Review Type: Online Review **The Review** — Dec 1, 2022 **Feedback Summary**: Thanks to the vendor's efforts, the comments of the client's CEO have been shared by TechCrunch, Forbes, and Investing.com. The client is most impressed by the vendor's results-focused attitude and eagerness to work on new tasks quickly. Working with them overall is great. ""Our team is grateful to Pollack Group for the proactivity that the team has shown during our 3 months of work."" **BACKGROUND** Please describe your company and your position there. I'm the Head of Communications and PR at EXMO.com. It's a global cryptocurrency exchange. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire The Pollack Group? We were looking for an agency to help spread the word about our exchange and work on company awareness through media publications. **SOLUTION** How did you select this vendor? After the call with Pollack Group we decided to hire them. Describe the scope of their work in detail. The team was pitching comments from our CEO and analytics to journalists from crypto and wide-range media outlets. They were monitoring news that could be interesting for us to quote. They managed the communication between journalists and us. What was the team composition? Three person worked with us each week. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our CEO's comment was picked by TechCrunch, Forbes, Investing.com, and other well-known media outlets. How effective was the workflow between your team and theirs? Every week we had a call to discuss ongoing tasks and weekly results. What did you find most impressive about this company? Our team is grateful to Pollack Group for the proactivity that the team has shown during our 3-months of work. They focus on results and are ready to jump into a new task quickly. They have many ideas to present the company in the media. They have good connections and relations with the top-notch press that allows you to receive publications in the global media with millions of audience and niche media outlets. Is there any area for improvement or anything that could have been done differently? Everything is great. --- #### PR Services for Global Water Technology Company **The Project** - Services: Public Relations - Project size: $50,000 to $199,999 - Project length: Jan. 2020 - Dec. 2021 **Project Summary**: The Pollack Group offered PR services for a global water technology company. They were responsible for a regular aggressive market outreach, presenting the company and their activities to media outlets. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 4.0 **The Reviewer** CEO, BlueGreen Water Technologies Ltd. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Aug 5, 2022 **Feedback Summary**: The Pollack Group provided valuable assistance in crafting the company's PR strategy covering short-term tactical and long-term strategic needs. Despite the time differences, they were always available and continuously offered quality services. Their responsiveness is an impressive asset. ""They worked with a high degree of service and a ton of goodwill."" **BACKGROUND** Please describe your company and your position there. BlueGreen Water Technologies developed a suite of technologies to tackle large-scale water problems in lakes and oceans. Its first product line assists water authorities in monitoring and remediating harmful algal blooms. Future applications include deep-lake/ocean carbon removal. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire The Pollack Group, and what were your goals? Support the company's market penetration activities in the US. **SOLUTION** How did you select this vendor? The company has reviewed and interviewed several consultants in the field. Pollack set on a 'sweet spot' that combined quality of services, media outlet coverage at the local and national level, and pricing. Describe the scope of their work in detail, including any steps and the final deliverables. The Pollack Group provided BlueGreen with high-quality PR services during its first US market penetration efforts. Stefan and Stephanie who led our local activities, were responsible for a regular aggressive market outreach, presenting the company and its activities to numerous media outlets across the country and beyond. How many people from the vendor's team worked with you, and what were their positions? Stefan (President) and Stephanie (VP) **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Pollack Group assisted in crafting BlueGreen's PR strategy that took into consideration our short-term tactical needs as well as our long-term strategic interests. Describe their project management style, including communication tools and timeliness. Despite the significant time differences, the Pollack team was always available to us within short notice. They worked with a high degree of service and a ton of goodwill. What did you find most impressive or unique about this company? Their responsiveness and outreach. Are there any areas for improvement or something they could have done differently? None. --- #### PR Services for Gaming Platform **The Project** - Services: Public Relations - Project size: $50,000 to $199,999 - Project length: May 2021 - Ongoing **Project Summary**: In light of their launch, a gaming platform hired The Pollack Group to provide PR services. The team has developed a PR strategy and is currently working on several versions of the client's press release. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Product Manager, Kasparovchess - Industry: Gaming - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 28, 2021 **Feedback Summary**: During the platform's launch, the client has seen a 50% increase in their site's visitors, helping them further build the profile of their platform. The Pollack Group is a flexible and proactive partner. The client commented on their dedication to delivering valuable results for the project. ""Their dedication to this project is impressive." " **BACKGROUND** Please describe your company and your position there. Kasparovchess is a content/gaming platform built around the world and the community of chess. I am in charge of Creative Marketing and Strategic Partnerships. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire The Pollack Group, and what were your goals? Launch of the platform, so we needed to make sure to have as much PR coverage as possible and relevant one. Especially because of Garry's profile. **SOLUTION** How did you select this vendor? I asked some US contacts who are working in the PR industry who they would recommend for such a specific project. Describe the scope of their work in detail, including any steps and the final deliverables. They built with us the PR strategy, worked on several versions of the press release, coordinate all the itws. How many people from the vendor's team worked with you, and what were their positions? 2. the President and CFO and the SVP **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? During the launch phase we had +50% visitors of the platform coming from the PR campaign. And we had a lot of coverage from A-list outlets which still helping build the profile of the platform. Describe their project management style, including communication tools and timeliness. Weekly Meeting + Whatsapp conversation. Very fluid and reactive. What did you find most impressive or unique about this company? Their dedication to this project is impressive. Are there any areas for improvement or something they could have done differently? No. --- ## Portfolio & Awards ### SodaStream: Paris Hilton Launches “NanoDrop” for SodaStream April Fools’ Gag SodaStream has become synonymous for disruptive marketing video campaigns. April Fool’s 2017 was no different, with the agency playing an integral role in the development, logistics and coordination and media distribution of the launch of a new faux brand of condensed sparkling water by Paris Hilton: NanoDrop. We helped develop the initial concept that led to the creation of NanoDrop and secured Paris Hilton to appear in a spoof video that conveyed brand messages. In addition to acting as a liaison to secure Paris for the campaign, the agency coordinated negotiations between talent managers and PR reps, agents and SodaStream—as well as exclusive media interviews with Paris’s team, agency partners and SodaStream corporate HQ in Israel. The PPMG team was also responsible for drafting talking points for Paris’ interviews, creating a global press release announcing the gag, and arranging for global PR coordination. On launch day, the PPMG team conducted outreach to health & wellness, marketing & advertising, food & beverage and corporate business verticals, securing more than 712 million media impressions. ### Supporting Military Through A National Partnership Bob Evans Farms Inc., a leading producer and distributor of refrigerated and frozen convenience food items, was exploring ways of showing support for military members and their families while also strengthening its ties to the local community it serves. We were retained for the Bob Evans “Our Farm Salutes” program to partner with a military not-for-profit organization to further the brand’s goals of providing meals and donations to programs that support the military active duty, veterans and their families. We conceived the idea to paint its barn – an iconic symbol in Rio Grande, Ohio – purple, representing the color of all branches of the military. We also secured a partnership with The Gary Sinise Foundation and produced PSAs that featured the actor and director of the Foundation, as well as a campaign video. The purple barn visual attracted significant media attention with regional news and military media trade outlets.  Results from data surveys clearly indicated an uptick in favorability perceptions for the Bob Evans brand. ### ClubCorp Classic: Social Media Community Building The agency saw great success launching and running the social media and digital presence for the ClubCorp Classic, a first-year celebrity and professional golf tournament near Dallas, Texas. Running a 3-month campaign with a 28-day ramp-up period leading up to and during the 3-day tournament in April 2022, the agency generated over 23 million social media impressions, 2 million video views, and 200% follower growth in just four weeks. The Pollack Group’s social media team tactics included content ideation and calendaring, designing a tournament brand aesthetic and color palette, utilizing copywriting to establish a clear, sharp, fun, and concise brand voice for the event, leveraging social media growth techniques to build an audience of DFW-area golf fans aligning with the tournament’s target demographics, and building a social media presence to help augment ClubCorp’s overall social and digital presence. Working in conjunction with the client, the agency team established a cadence for social channel content that, when combined with content from celebrities, fans, influencers, ClubCorp members, sponsors, and other parties, created a strong buzz and excitement around the event. ### USO: An Experiential Fundraising Campaign Mobilizes The Nation With more than 2.5 million men and women serving in the armed forces and more than 4 million family members, the troops and their families depend upon the USO for critical programs and support. While the USO thrives through donations from major corporations and strategic partners, the agency, as their agency of record, saw an opportunity to tap an under-represented source of income through grassroots individual fundraising. Events such as Barbecue for the Troops, (leveraging the quintessential summer backyard barbecue), and Dance for the Troops, targeting school dances and New Year’s galas, were designed to mobilize individuals into throwing fundraisers in their local communities. Each campaign was supported with media relations, strategic partnerships, and organizational outreach. ### Big Fig: Leveraging Influencers and Affiliates Big Fig Mattress, creators of the first mattress built specifically to meet the needs of the plus-size sleeper, tapped The Pollack Group (TPG) to boost awareness of Big Fig and run its influencer and affiliate relations program to build trust among this inherently distrustful niche demographic. To highlight product attributes and features, the agency rolled out drumbeat media relations in support of influencer and affiliate relations. We worked with Big Fig Mattress to launch #SeeAllOfMe, a new platform dedicated to advocacy, community service, and heightened visibility for the plus-size demographic through activism, increased allyship, and authenticity, as well as to encourage other brands to take the plus-size community’s interests to heart. The agency also invited and onboarded eight plus-size personalities to join the Big Fig Collective, an advisory panel consisting of prominent voices within the plus-size community to provide insight, expertise, and perspective. Our combined efforts helped Big Fig take its rightful ownership as the #1 niche mattress brand for the share of voice term ‘Plus Size,’ the #2 share of voice position for ‘Back Pain,’ the #2 share of voice position for ‘Cooling,’ the #3 share of voice position for ‘Side Sleeper,’ and the #1 share of voice position for ‘Sagging’ in over 425+ articles secured in 2021. Over TPG’s 18-month relationship with Big Fig, sales grew 35% a year. The company doubled its business during COVID-19 and increased sales by 40% in 2021. The agency secured 508 pieces of earned media coverage, totaling 14.63 billion impressions. This coverage had an ad equivalency of $27.5 million. In addition, the affiliate relations program netted in 1,045 sales, totaling more than $1.97 million in gross sales. Additionally, TPG managed more than 75 individual influencer relationships, whose postings across multiple campaigns resulted in a reach of more than 2.3 million with an earned value of $871,100. ### Jam City: Bringing Mobile Gaming to the Mainstream Mobile entertainment studio Jam City leads mobile app stores and puts out the highest quality games in the marketplace, utilizing some of the industry's best creative talent. We worked to use Jam City as a vanguard of the new mobile trend cresting into the mainstream with game properties that are raking in just as much money as Hollywood movies. The agency’s work with Jam City positioned them as a leader in the space by promoting their high-profile entertainment licenses with companies like Disney and Warner Brothers while lifting their executives' voices as significant innovators in the space, marrying big data and high tech with high-quality production. Jam City was featured in significant mainstream and entertainment outlets like ScreenRant and The Hollywood Reporter and business press from outlets like Forbes and VentureBeat. The agency helped promote Jam City's corporate values by organizing and promoting Jam City's HQ as a voting center, bringing in dozens of broadcast, online, and print media to cover the event. ### Fiesta Parade Floats/Rose Parade: Media Relations Makes Everything Come Up Roses Fiesta Parade Floats (FPF), a 35 year-old builder of parade floats for the annual New Year’s Day Rose Parade, had kept a relatively low profile despite having assembled a team of world-renowned design and floral technology experts. We leveraged every opportunity to maximize media exposure by expanding the focus beyond the parade itself and on to the development of the floats from the float design and construction process through the final pre-parade flower decorating. Over five years of working with the local, regional and national media — the last week of the year, working from 4 am to almost midnight, daily — FPF was catapulted into the limelight by an enchanted media. ### Kasparovchess: A Legacy for Chess' Next Generation The agency kicked off Kasparovchess by building a groundswell of interest in the chess community, targeting influencers and chess masters. Subsequently, the agency brought in the mainstream media to have that sector break the news of Kasparov’s involvement with the new platform. Following, it cycled the news through many tech, gaming, business and lifestyle verticals. With Kasparov at the center of the media strategy, providing personal insights on the importance of chess and the community, Kasparovchess’ launch story was pushed through many global top tier media outlets including TechCrunch, Forbes, MSNBC’s Morning Joe, Yahoo Finance, VentureBeat, Cheddar, The Drum, The Guardian, PC Gamer, as well as the major chess and gaming outlets. In a 60-day launch window over 45 individual articles ran, with over 4.5 billion impressions.  ### Netafim: Reaching A New Generation As a generational shift occurred, and younger farmers transitioned into the decision-making role, the company that first introduced drip irrigation technology to the world over 50 years ago found themselves on the outside looking in when it came to reaching this new generation of growers. Netafim USA looked to the agency to help them reach this group of elusive young farmers more effectively. After developing a library of creative content and key messaging, the agency utilized a social media funneling technique to find an audience of potential customers with an interest in drip irrigation. Employing data reaped through paid social media, and website analytics, the agency tailored communications designed to appeal to certain customer groups and in turn, move them from brand awareness, to product consideration to consultation and eventual purchase. The knowledge was then used to create a blue print for micro-targeting of certain farming regions with location specific content. The multi-tiered campaign resulted in a significant increase in qualified leads and sales. View more agency-created Netafim videos here ### Micron: Taming Computers Crucial.com, a division of Micron Consumer Products and a leading online retailer specializing in computer memory upgrades, needed to increase awareness of their do-it-yourself memory upgrade as an easy solution for computer problems that plague consumers on a daily basis. In Phase 1, we utilized consumer survey research, satellite and ground media tours, media mailers, infographics and aggressive media relations strategies, to speak to the computer-induced frustration and stress that results from an underperforming computer, with the easy solution, of course, offered by Crucial.com. In Phase 2, the agency commanded audience attention through creative campaigns such as “Love Your Computer”, “Get Tough on Your Computer”, and the nationwide search for the “Official, Unofficial Office Computer Go-to Superstar” – and resulted in over 100 million media impressions. ### Project with Avis ### Project with Diamond Resorts ### Project with Oakwood ### Project with Oceanic Society ### Project with Jam City ### Industry Recognitions - The Pollack PR Group Establishes New Scholarship ## Key Clients - 99 Ranch Market ## Packages ## Locations (2) ### Los Angeles, CA (Headquarters) - 1901 Avenue of the Stars, Suite 130 - Los Angeles, CA 90067 - United States - 10 - 15 employees - Phone: 310-556-4443 ### New York, NY - 37 West 26th Street, Suite 1205 - New York, NY 10010 - United States - 10 - 15 employees - Phone: 212-299-5493 ## Connections - Debbie Campbell (Jewish Future Promise) ## Contact The Pollack Group [Send a message](https://clutch.co/profile/pollack-group) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/thepollackgroup/) - [Facebook](https://www.facebook.com/pollackgroup) - [X](https://twitter.com/pollackgroup)