What was the scope of their involvement?
We relied on The Pollack Group to drive our PR in the US, starting with continuously PR pitching our brand and products. They were in charge of all of the communications around our environmentalism angle, health and wellness, and corporate messaging.
One of our projects involved securing coverage for our cleaning efforts. We flew our team out to clean a beach, and they managed to get the press to attend. Another major project was about showing how the Statue of Liberty was drowning in plastic bottles.
They were constantly bringing us creative ideas — many of them positively disruptive, which was exactly what we were looking for.
What is the team composition?
The team wasn’t small but still created an intimate work experience. Stefan (President & CFO) himself was involved at all levels along with our account manager. They helped us brainstorm ideas and brought them to life. It was a lot of hard work, but they were definitely in the fray with us.
How did you come to work with The Pollack Group?
Because we’re such a PR-leaning company, it was mandatory that every market has 2–3 PR agencies for each communication vertical. The Pollack Group was already one of our leading agencies when I joined my position.
How much have you invested with them?
We probably spent around $200,000 per year, excluding all of the big events and stunts. With everything together, we spent over $500,000.
What is the status of this engagement?
I started working with The Pollack Group in June 2016, though they were already working with my company since before then. When we got acquired in January 2019, the contract ended.