Solving marketing and PR problems since 1985.

In 1985, a tight-knit group of passionate people had a vision for a new kind of agency with a straightforward and no-nonsense approach. They rolled up their sleeves and started turning that vision into a reality.

Today, with offices in New York and Los Angeles, the agency consists of people who believe that 150 percent effort is really just another way of saying that your first 100 percent is not all that impressive.

It is about people who prefer to skip the jargon, get real, and deliver creative ideas and strategies that drive growth. And about its access to the international creative capability of 2,000 communicators globally, as a partner in The Worldcom Public Relations Group.

 
$10,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
1985
Show all +
Los Angeles, CA
headquarters
  • 1901 Avenue of the Stars, Suite 1040
    Los Angeles, CA 90067
    United States
other locations
  • 37 West 26th Street, Suite 1205
    New York, NY 10010
    United States

Portfolio

Key clients: 
AVIS, BARR Center, Barco Uniforms, Bel Air Investment Advisors, BIGO Live, BlueGreen, City of Vernon, Diamond Resorts International, Friends of Expo Center, Fiesta Parade Floats, Jam City, Netafim, Pearson Simon Warshaw + Boucher, Securitas, The Sage Group, XTremeAg, Yardstick Analytics

SodaStream: Paris Hilton Launches “NanoDrop” for SodaStream April Fools’ Gag

SodaStream has become synonymous for disruptive marketing video campaigns. April Fool’s 2017 was no different, with the agency playing an integral role in the development, logistics and coordination and media distribution of the launch of a new faux brand of condensed sparkling water by Paris Hilton: NanoDrop. We helped develop the initial concept that led to the creation of NanoDrop and secured Paris Hilton to appear in a

spoof video that conveyed brand messages. In addition to acting as a liaison to secure Paris for the campaign, the agency coordinated negotiations between talent managers and PR reps, agents and SodaStream—as well as exclusive media interviews with Paris’s team, agency partners and SodaStream corporate HQ in Israel. The PPMG team was also responsible for drafting talking points for Paris’ interviews, creating a global press release announcing the gag, and arranging for global PR coordination. On launch day, the PPMG team conducted outreach to health & wellness, marketing & advertising, food & beverage and corporate business verticals, securing more than 712 million media impressions.

Bob Evans: A National Partnership For Military Support

Bob Evans Farms Inc., a leading producer and distributor of refrigerated and frozen convenience food items, was exploring ways of showing support for military members and their families while also strengthening its ties to the local community it serves. We were retained for the Bob Evans “Our Farm Salutes” program to partner with a military not-for-profit organization to further the brand’s goals of providing meals and

donations to programs that support the military active duty, veterans and their families. We conceived the idea to paint its barn – an iconic symbol in Rio Grande, Ohio – purple, representing the color of all branches of the military. We also secured a partnership with The Gary Sinise Foundation and produced PSAs that featured the actor and director of the Foundation, as well as a campaign video. The purple barn visual attracted significant media attention with regional news and military media trade outlets.  Results from data surveys clearly indicated an uptick in favorability perceptions for the Bob Evans brand.

USO: An Experiential Fundraising Campaign Mobilizes The Nation

With more than 2.5 million men and women serving in the armed forces and more than 4 million family members, the troops and their families depend upon the USO for critical programs and support. While the USO thrives through donations from major corporations and strategic partners, the agency, as their agency of record, saw an opportunity to tap an under-represented source of income through grassroots individual fundraising.

Events such as Barbecue for the Troops, (leveraging the quintessential summer backyard barbecue), and Dance for the Troops, targeting school dances and New Year’s galas, were designed to mobilize individuals into throwing fundraisers in their local communities. Each campaign was supported with media relations, strategic partnerships, and organizational outreach.

Fiesta Parade Floats/Rose Parade: Media Relations Makes Everything Come Up Roses

Fiesta Parade Floats (FPF), a 35 year-old builder of parade floats for the annual New Year’s Day Rose Parade, had kept a relatively low profile despite having assembled a team of world-renowned design and floral technology experts. We leveraged every opportunity to maximize media exposure by expanding the focus beyond the parade itself and on to the development of the floats from the float design and construction process

through the final pre-parade flower decorating. Over five years of working with the local, regional and national media — the last week of the year, working from 4 am to almost midnight, daily — FPF was catapulted into the limelight by an enchanted media.

Crucial.com, a division of Micron Consumer Products and a leading online retailer specializing in computer memory upgrades, needed to increase awareness of their do-it-yourself memory upgrade as an easy solution for computer problems that plague consumers on a daily basis. In Phase 1, we utilized consumer survey research, satellite and ground media tours, media mailers, infographics and aggressive media relations strategies, to

speak to the computer-induced frustration and stress that results from an underperforming computer, with the easy solution, of course, offered by Crucial.com. In Phase 2, the agency commanded audience attention through creative campaigns such as “Love Your Computer”, “Get Tough on Your Computer”, and the nationwide search for the “Official, Unofficial Office Computer Go-to Superstar” – and resulted in over 100 million media impressions.

Netafim: Reaching A New Generation

As a generational shift occurred, and younger farmers transitioned into the decision-making role, the company that first introduced drip irrigation technology to the world over 50 years ago found themselves on the outside looking in when it came to reaching this new generation of growers. Netafim USA looked to the agency to help them reach this group of elusive young farmers more effectively. After developing a library of

creative content and key messaging, the agency utilized a social media funneling technique to find an audience of potential customers with an interest in drip irrigation. Employing data reaped through paid social media, and website analytics, the agency tailored communications designed to appeal to certain customer groups and in turn, move them from brand awareness, to product consideration to consultation and eventual purchase. The knowledge was then used to create a blue print for micro-targeting of certain farming regions with location specific content. The multi-tiered campaign resulted in a significant increase in qualified leads and sales.

View more agency-created Netafim videos here

Reviews

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PR Pitching & Events for Beverage Company

“I was impressed by their ability to create such an intimate working relationship with our team.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2016 - Jan. 2019
Project summary: 

The Pollack Group oversaw PR campaigns for a sparkling water dispenser manufacturer. Working within the US market, they handled everything from PR pitching to large scale events to attract press.

The Reviewer
 
1,001-5,000 Employees
 
Airport City, Israel
VP of Marketing, Consumer Beverage Brand
 
Verified
The Review
Feedback summary: 

The Pollack Group tapped into the brand’s image as an environmentally conscious group, helping execute positively disruptive events to catch the media’s eye. They built a close relationship with the internal team, which allowed them to grow initial ideas and build big stories for the company.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re the one of the leading sparkling water maker manufacturers, seeking to disincentivize consumers from buying plastic bottles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Pollack Group?

Before being acquired by a larger company, we’d seen a lot of growth because we focused on getting our PR right. The Pollack Group was one of the PR companies that we worked with. They handled our PR efforts in the US, helping to build the brand into what we are today.

SOLUTION

What was the scope of their involvement? 

We relied on The Pollack Group to drive our PR in the US, starting with continuously PR pitching our brand and products. They were in charge of all of the communications around our environmentalism angle, health and wellness, and corporate messaging.

One of our projects involved securing coverage for our cleaning efforts. We flew our team out to clean a beach, and they managed to get the press to attend. Another major project was about showing how the Statue of Liberty was drowning in plastic bottles.

They were constantly bringing us creative ideas — many of them positively disruptive, which was exactly what we were looking for.

What is the team composition? 

The team wasn’t small but still created an intimate work experience. Stefan (President & CFO) himself was involved at all levels along with our account manager. They helped us brainstorm ideas and brought them to life. It was a lot of hard work, but they were definitely in the fray with us.

How did you come to work with The Pollack Group?

Because we’re such a PR-leaning company, it was mandatory that every market has 2–3 PR agencies for each communication vertical. The Pollack Group was already one of our leading agencies when I joined my position.

How much have you invested with them?

We probably spent around $200,000 per year, excluding all of the big events and stunts. With everything together, we spent over $500,000.

What is the status of this engagement?

I started working with The Pollack Group in June 2016, though they were already working with my company since before then. When we got acquired in January 2019, the contract ended.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our company is a large organization, but we still try to have a positive startup mentality. The Pollack Group was great at adjusting to meet our needs as they shifted, and I liked that they could make things happen in a very short period of time. They definitely managed to build big stories around a lot of the things that we did.

How did The Pollack Group perform from a project management standpoint?

They were great at managing projects. The team always met their deadlines, were communicative, and stayed transparent throughout. It was like they were a part of our team.

What did you find most impressive about them?

Besides their creativity, I was impressed by their ability to create such an intimate working relationship with our team. It felt like we were their number one client, even though they were probably working with others.

Are there any areas they could improve?

No, nothing specific comes to mind.

Do you have any advice for potential customers?

Get them involved early on, even if it’s just an initial idea. When we were brainstorming, we would text each other everything that came to mind.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Strategy & PR Advisory for Investment Management Firm

“They’re accessible, thoughtful, easy to work with, and transparent in pricing.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June. 2010 - Ongoing
Project summary: 

The Pollack Group helped an investment company and its employees gain exposure through media and PR. They also helped branding, messaging, and collateral materials.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Tyler Kelley
Chief Operating Officer, Bel Air Investment Advisors
 
Verified
The Review
Feedback summary: 

The Pollack Group consistently delivers on project goals and elevates the company’s image. The team is process-oriented and communicative. Overall, they’re stand-out partners.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Bel Air Investment Advisors. We manage about $9 billion for wealthy families and individuals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Pollack Group?

Close to a decade ago, we wanted our investment professional exposure to further refine and develop the firm's role or image in the marketplace from a branding perspective that would really reflect the strong investment acumen of the firm.

SOLUTION

What was the scope of their involvement?

 We wanted to create thought leaders from our firm and getting them out into various publications, PR avenues, and media. They consulted on that and social media. They helped us with an entire branding revision at one point. They’ve been very helpful for all of our collateral materials and messaging. They’ve been a true marketing partner.

What is the team composition?

I’ve worked with a handful of people from the president down. We worked closely with Mark (VP).

How did you come to work with The Pollack Group?

I chose them because they were willing to be held accountable to their efficacy and success. So we have goals every year that we set out and try to achieve, and they need to accomplish those goals as part of our agreement. So they're actually willing to put their own success out there from a competitive perspective.

What is the status of this engagement?

We started working together over a decade again, around June 2010, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We establish goals centered around getting new employees’ exposure in the media, providing ongoing media training, and getting firm exposure in certain areas. They’re accessible, thoughtful, easy to work with, and transparent in pricing. Overall, they’re great partners.

How did The Pollack Group perform from a project management standpoint?

They’ve been very communicative.  We use phone and email. They’re also very process-oriented.

What did you find most impressive about them?

They’re results-oriented.

Are there any areas they could improve?

I wouldn’t be able to come up with something negative to say about them.

Do you have any advice for potential customers?

Set clear expectations and develop goals. Also, check references or talk to people who've been very similar products before.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Specialty Apparel Company

"They are creative, collaborative, strategic and a pleasure to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2019 - Ongoing
Project summary: 

A specialty apparel company hired The Pollack Group to start building its brand awareness. The goal of the project was to develop a direct connection with their consumers.

The Reviewer
 
201-500 Employees
 
Los Angeles, California
Peggy Schulz
VP of Corporate Marketing, Apparel Industry
 
Verified
The Review
Feedback summary: 

Thanks to the The Pollack Group's efforts, the company saw an improvement to their media exposure and reach. The company had an open dialogue, trust and transparency with the team throughout the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the VP of Corporate Marketing for an specialty apparel company based in Los Angeles. We design, fit, sample, market and distribute our garments locally from our LA headquarters with 270+ employees. My role is to lead all of our corporate branding and promotional initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Pollack Group?

We have a small in-house marketing team of 10 which includes graphic design, web design and social media, but we wanted to extend our own team to include an agency that specializes in PR and media relations.

The challenge was that until a few years ago our company did not budget for any type of advertising or promotional activities because we were operating strictly under a B2B model. Now that we are transitioning to D2C in early 2021, we saw the need to start building our brand awareness with the consumer well in advance of launching our D2C business model.

What were your goals for this project?

Our goal has been to increase overall brand awareness globally and develop a direct connection with the consumer while also developing a positive brand reputation via media relations. We anticipated overall increased brand awareness with B2B clients and with consumers alike.

SOLUTION

How did you select The Pollack Group?

We went through an internal agency review process, beginning with five agencies from coast-to-coast. We used an internal executive panel led by myself to make the final decision.

Each agency was screened and interviewed by myself first, then brought in to make a presentation to our executive panel members. We brought the final two agencies in for a second round of presentations.

We chose the Pollack Agency because we felt they understood our brand and our mission the best. We also liked that they were a local team a bicoastal presence and a global network of marketing partnerships.

Describe the scope of their work in detail.

Overall scope was focused on strategy and media engagement. My role from the beginning has been to partner with the Pollack Group to maximize our collective knowledge and areas of expertise.

We work with the Pollack Agency as an extension of our team and we meet weekly to collaborate and strategize on new initiatives to increase our brand awareness, engage with consumers and demonstrate our contributions to social responsibility.

What was the team composition?

The core agency team has remained consistent since inception of the project. Their roles range from Principal and account management to Social Media, media relations and videographer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Media exposure and reach have been stellar.

How effective was the workflow between your team and theirs?

Weekly collaboration and strategy meetings.

What did you find most impressive about this company?

They are creative, collaborative, strategic and a pleasure to work with. I have a great deal of open dialogue, trust and transparency with them.

Are there any areas for improvement?

I am hoping we can activate on more initiatives in 2021. We have had several programs that were pitched, but we could not activate due to our B2B status.

5.0
Overall Score Creative, collaborative, strategic, responsive and a pleasure to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They are creative, collaborative, strategic, responsive and a pleasure to work with.
  • 5.0 NPS
    Willing to refer