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Pointer Strategy

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Pointer Strategy - recruit sales reps that thrive

Pointer Strategy is the specialist GTM talent partner for ANZ's most ambitious revenue teams. We help B2B SaaS, technology, and high-growth companies hire the salespeople, marketers, customer success leaders, and revenue operators who actually move the number.

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Melbourne, Australia
  • Year founded
    Founded 2021

Overview by:

Reviewer avatar
Ricky Pearl
Founder About the Team

2 Locations

  • Melbourne , Australia
  • Sydney , Australia

No have been added yet...

    Pricing Snapshot

    Min. project size $5,000+
    Avg. hourly rate $50 - $99 /hr
    Rating for cost 5 /5

    What Clients Have Said

    Pointer Strategy is noted for providing good value for cost, with pricing fitting clients' budgets. Clients appreciate their responsiveness and effective results in lead generation and appointment setting, often experiencing reduced prices as campaigns became more efficient.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 2 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Sales Team Augmentation Packages

    starting at $995/month

    Staffing Packages

    starting at $12,000/total

    Highly Rated Similar Providers

    Pointer Strategy Review Insights

    Overall Review Rating

    5.0
    • Quality 5.0
    • Schedule 5.0
    • Cost 5.0
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Great Culture Fit

      Pointer Strategy is often chosen for their cultural fit with clients, aligning well with company values and providing good value for cost.

    • Effective Lead Generation

      Pointer Strategy has consistently delivered high-quality leads and significantly boosted clients' sales pipelines through their targeted cold email and outbound marketing campaigns.

    • High Responsiveness

      Clients commend Pointer Strategy for their high level of responsiveness and open communication, often comparing them to an extension of their own team.

    • Positive Engagement Rates

      Pointer Strategy's email campaigns have achieved high engagement rates, including reply rates and positive responses, enhancing client outreach efforts.

    • Areas for Improvement: Efficiency

      One client noted that Pointer Strategy could have achieved efficiency in their campaigns a month earlier, suggesting room for improvement in initial ramp-up time.

    • Significant Sales Pipeline Growth

      Many clients reported a noticeable increase in their sales pipeline and overall growth due to Pointer Strategy's services.

    Pointer Strategy Reviews

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    Services
    Project Cost
    Industry
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    Cold Email & Outreach Campaigns for Energy Company

    • Email Marketing Sales Outsourcing
    • $10,000 to $49,999
    • July 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "What impressed us most about Pointer Strategy was their deep industry expertise."

    Jun 29, 2023
    CEO, NUS Consulting Group
    Richard Soultanian
    Verified
    • Other industries
    • Park Ridge, New Jersey
    • 201-500 Employees
    • Online Review
    • Verified

    An energy management and sustainability company has hired Pointer Strategy for cold email and other outreach campaigns. They find and engage with high-quality energy management and sustainability leads.

    Email Marketing for Software Company

    • Email Marketing Sales Outsourcing
    • Confidential
    • Sep. 2022 - July 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "It was like having someone on our team."

    Jun 11, 2023
    Executive, Software Company
    Anonymous
    Verified
    • Other industries
    • Adelaide, Australia
    • 1-10 Employees
    • Online Review
    • Verified

    Pointer Strategy helps a software company with their outbound email marketing efforts, including defining the ideal customer profile, building email lists, writing emails, and creating an email delivery system.

    Lead Gen & Appointment Setting Services for PropTech Company

    • Sales Outsourcing
    • $10,000 to $49,999
    • Dec. 2022 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The team establishes strong connections with potential clients, leading to more productive conversations."

    Apr 25, 2023
    Account Director for ANZ, DisplaySweet
    Marcus Skeggs
    Verified
    • Real estate
    • Sydney, Australia
    • 11-50 Employees
    • Online Review
    • Verified

    Pointer Strategy provides lead generation and appointment setting services to a proptech company. They help the client book more business meetings for their sales manager.

    Call Center Services for Service Desk SaaS Company

    • Sales Outsourcing
    • Confidential
    • Apr. 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "It is a pleasure working with a highly effective team."

    Jun 1, 2023
    Head of Growth, Servicely
    Ben O'Loghlin
    Verified
    • Other industries
    • Melbourne, Australia
    • 11-50 Employees
    • Online Review
    • Verified

    Pointer Strategy provides call center services for a service desk SaaS company. The team is responsible for building lists based on the client's ICP and doing cold calls to set up appointments for sales reps.

    Showing 1-4 of 4 Reviews

    Packages we offer:

    SDR and BDR as a service

    Pointer saves you time & lowers your overall cost while providing expertise in lead generation. We scale quickly to meet your needs, ensuring quality leads and data-driven strategies. By partnering with us, you can focus on your core business while we mitigate risks and offer flexibility for seamless sales. See why startups trust Pointer for growth

    Small

    For startups needing ongoing consulting (DIY)

    $995 /month
    • Zero 2 Outbound Program
    • Complete oversight
    • Templates provided
    • Leadership Coaching
    • Outbound messaging: Review

    Medium

    We manage your reps as a BDR manager

    $1,995 /month
    • Zero 2 Outbound Program
    • Complete oversight
    • Templates provided
    • Leadership Coaching
    • Outbound messaging: Write

    Large

    Dedicated SDR resources - why most use Pointer

    $9,995 /month
    • Zero 2 Outbound Program
    • Complete oversight
    • Templates provided
    • Leadership Coaching
    • Outbound messaging: Write
    Features

    Small

    $995

    /mo

    Medium

    $1,995

    /mo

    Large

    $9,995

    /mo

    Zero 2 Outbound Program

    Complete oversight

    Templates provided

    Leadership Coaching

    Outbound messaging

    Review

    Write

    Write

    Playbook

    Create

    Train

    Train

    Scripting

    Create

    Train

    Train

    Objection Handling

    Create

    Train

    Train

    Channel Validation

    –

    Email Delivery Monitoring

    –

    Sales Enablement Tools

    Recommend

    Setup

    Provided

    Small

    $995

    /mo

    Zero 2 Outbound Program

    Complete oversight

    Templates provided

    Leadership Coaching

    Outbound messaging

    Review

    Playbook

    Create

    Scripting

    Create

    Objection Handling

    Create

    Channel Validation

    –

    Email Delivery Monitoring

    –

    Sales Enablement Tools

    Recommend

    Medium

    $1,995

    /mo

    Zero 2 Outbound Program

    Complete oversight

    Templates provided

    Leadership Coaching

    Outbound messaging

    Write

    Playbook

    Train

    Scripting

    Train

    Objection Handling

    Train

    Channel Validation

    Email Delivery Monitoring

    Sales Enablement Tools

    Setup

    Large

    $9,995

    /mo

    Zero 2 Outbound Program

    Complete oversight

    Templates provided

    Leadership Coaching

    Outbound messaging

    Write

    Playbook

    Train

    Scripting

    Train

    Objection Handling

    Train

    Channel Validation

    Email Delivery Monitoring

    Sales Enablement Tools

    Provided

    Our Story

    Pointer is a senior team of former GTM operators and experienced search professionals. Every brief is led end to end by a partner who has carried a number, built pipeline, or run a revenue team. We have function leads across Sales, Marketing, Customer Success, Account Management, Enablement, and Executive Search, backed by an in-house research practice that maintains live ANZ compensation, capability, and hiring velocity data behind every search we run.

    Meet the Team

    Ricky Pearl

    Ricky PearlFounder

    Ricky Pearl is the founder of Pointer Strategy, ANZ's specialist GTM talent firm. A former GTM operator, he has spent over a decade building revenue teams across SaaS and tech, and now leads executive search and senior GTM placements for ANZ and glob

    What Sets Us Apart

    Operators

    We have all carried a bag - we know how to do the job and have executed at a high level. It helps us find and support the best reps

    Commonly Asked Questions

    We measure success the way our clients measure their revenue teams: by outcomes, not activity. The primary metric is whether the people we place actually perform in role. For every placement, we track ramp time against plan, attainment of quota or KPI in the first full year, retention at 12 and 24 months, and internal progression. A search is only successful if the hire is still there, hitting their number, and on a trajectory the client is happy with. If a placement leaves inside 12 months for a reason within our control, we replace at no cost. That guarantee keeps us honest and forces us to qualify roles, candidates, and culture fit at depth before we shortlist. The second metric is search efficiency for the client. We measure time from brief to shortlist, time from brief to offer accepted, shortlist to interview conversion, and offer to acceptance rate. Our internal benchmarks are a four to six week shortlist for most GTM roles, eight to ten weeks for executive search, and an offer acceptance rate above 90 percent. We review every search against these benchmarks and dig into anything that misses. The third metric is candidate experience. Every candidate who runs a process with us, hired or not, gets a feedback survey. We track NPS, response quality, and whether they would recommend us to a peer. Our candidate NPS sits above 70. That matters because the operators we place today are the hiring managers and clients we will work with in five years. The fourth metric is commercial impact for the client. Where possible, we track the revenue, pipeline, or capability outcomes that our placements drive once in seat. Client case studies are built around hard numbers: pipeline created, quota attainment, team scaled, region launched. We do not publish a placement until we can quantify what it produced. Finally, we measure repeat and referral business. Over 80 percent of our work comes from existing clients re-engaging or referring peers. That is the metric we trust most

    Three things separate Pointer from generalist recruiters and global executive search firms. First, operator DNA. Every search is led by a partner who has carried a number, built a pipeline, or run a GTM team. We do not hand briefs to junior researchers. When a client briefs a CRO search or a founding AE hire, the person sourcing and qualifying candidates has lived the same problem from the inside. That changes the depth of the conversation with both client and candidate, and it changes who agrees to take a call. Second, ANZ specialisation with global reach. We are not a London or New York firm with an outpost in Sydney. ANZ is our home market and we know the operator network here at a depth no global firm can match. We also place ANZ leaders into international roles for clients expanding offshore, so we understand both sides of the market. Third, data and IP behind every search. We maintain proprietary datasets on ANZ GTM compensation, hiring velocity, and candidate movement, published weekly through The Pointer Index. We use a capability framework that maps the skills, behaviours, and outcomes that predict success in revenue roles, applied in scorecards and interview design. Clients get a shortlist plus the market context to defend the offer and structure onboarding for ramp. We are also deliberately small and senior. We turn down briefs that are unrealistic on comp or scope rather than run a search we cannot win. We tell candidates the truth about the role. That bluntness is why founders trust us with confidential and high-stakes hires, and why operators come to us for moves they would not put on the open market. The shorthand: most recruiters sell access to a database. Most executive search sells process. Pointer sells judgement, built from operating in GTM and from data we own. That is what makes the difference on hires that actually have to perform.

    Every Pointer search runs through the same structured process, refined across hundreds of GTM placements. Step 1, brief and calibration. We start with a working session covering commercial context: pipeline targets, sales motion, segment, deal size, team structure, and the outcomes the hire needs to deliver in year one. We pressure-test the comp band against live ANZ data and align on a candidate scorecard before sourcing begins. Step 2, market mapping. Our research team builds a map of every plausible candidate in the ANZ market for the role, including passive operators not actively looking. We share the map with the client so they see the shape of the pool before we approach. Step 3, outreach and qualification. Partners run direct outreach. Every candidate engaged is screened against the scorecard with structured interviews on capability, motivation, and fit. We capture evidence, not impressions. Step 4, shortlist. Within four to six weeks for most GTM roles, eight to ten for executive search, we present a shortlist of three to five candidates with full written assessments, comp expectations, and risk flags. Step 5, interview support. We brief candidates ahead of every client interview, debrief both sides afterwards, and adjust the process in real time. We coach the client on interview design where helpful. Step 6, references, offer, and close. We run structured references on the preferred candidate, advise on offer structure to maximise acceptance, and manage counter-offer and notice period dynamics directly. Step 7, post-placement. We check in at 30, 90, and 180 days with both the hire and the hiring manager. If something is off, we surface it early. Every placement carries a 12-month replacement guarantee. The process is the same whether the role is a first SDR or a CRO. What changes is depth, not steps

    Our ideal client is a B2B revenue-led organisation hiring GTM talent in or into ANZ, where the hire genuinely matters to the commercial outcome. By stage, we work across the full growth curve. Series A and Series B startups making their first specialised GTM hires, including founding AEs, founding marketers, and first sales leaders. Scale-ups building out functions, segmenting sales teams, launching new regions, or hiring their first VP-level revenue leadership. ASX-listed and enterprise organisations restructuring revenue teams, replacing senior leaders, or building enablement and operations functions at scale. Private equity portfolio companies executing a value-creation thesis where commercial leadership is the lever. By motion, we are strongest in B2B SaaS, technology, and tech-enabled services. We work across product-led, sales-led, and hybrid motions, and across SMB, mid-market, and enterprise segments. We also work with marketplaces, fintech, healthtech, edtech, and infrastructure businesses where the GTM problem looks similar. By geography, our home is ANZ. Most clients are headquartered in Australia or New Zealand and hiring locally. A growing share are international companies, often US or UK headquartered, opening or scaling an ANZ presence and needing a regional leader plus team. We also place ANZ-based operators into international roles for clients expanding offshore. By function, we cover the full GTM stack: Sales, Marketing, Customer Success, Account Management, Enablement, Revenue Operations, and Executive Search. The clients we work best with share three traits. They take hiring seriously and invest time in the process. They want a partner who will challenge the brief, not just fill it. And they care about whether the hire performs in year one, not just whether the seat is filled. If that sounds like you, we are probably a fit.

    Pointer operates on a retained search model for most engagements, with structured alternatives for specific use cases. Retained search is our default. Fees are calculated as a percentage of total first-year cash compensation, billed in three milestones: engagement, shortlist delivery, and successful placement. The retained model lets us commit senior partner time to the search, run a proper market mapping exercise, and approach passive candidates at depth. It is the right structure for senior IC, leadership, and executive roles where the hire materially affects the business. For executive search at VP, C-suite, and board level, we run a premium retained engagement with deeper market mapping, structured references, capability assessment, and onboarding support. Pricing reflects the seniority and complexity of the role. For high-volume or repeat hiring, we offer embedded and project-based engagements. Clients hiring multiple roles in a function or quarter can engage Pointer on a fixed monthly fee with agreed deliverables, which typically reduces total cost per hire and lets us operate as an extension of the internal talent team. For select junior IC roles where market dynamics suit it, we run on a contingent basis, with a placement fee paid only on a successful hire. Every Pointer engagement carries a 12-month replacement guarantee. If a placement leaves within 12 months for a reason within our control, we re-run the search at no additional fee. That guarantee aligns our incentives with the client's actual outcome rather than just signing a contract. We are transparent on pricing in the first conversation and benchmark our fees against ANZ market norms for the role and seniority. We will not take on a search where the budget cannot support a quality outcome, and we will say so up front rather than run a search we cannot win.

    Locations (2)

    152 Elizabeth St Melbourne, Australia 3000

    16 - 20

    Contact Pointer Strategy

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