Pointer Strategy is the specialist GTM talent partner for ANZ's most ambitious revenue teams. We help B2B SaaS, technology, and high-growth companies hire the salespeople, marketers, customer success leaders, and revenue operators who actually move the number.
Founded by operators, not generalist recruiters, Pointer combines executive search rigour with a deep ICP-led approach to sourcing. Every brief starts with the commercial context: pipeline targets, sales motion, segment, deal size, and where the next hire needs to take revenue. From there we run a structured search that surfaces candidates competitors cannot reach, including passive operators not on the open market.
We work with Series A startups making their first GTM hires, scale-ups building out specialised functions, and ASX-listed enterprises restructuring revenue teams. We have also placed ANZ-based leaders into international roles for companies expanding globally.
What sets Pointer apart is the data and IP behind every search. Our market intelligence covers compensation benchmarks, hiring velocity, function-by-function trends across ANZ GTM, and a proprietary capability framework that maps the skills, behaviours, and outcomes that predict success in revenue roles. Clients get more than a shortlist. They get context on the market, the talent pool, and how to win the hire.
Pointer Pty Ltd, ABN 73 641 653 312. Headquartered in Australia, serving ANZ and global clients hiring into the region.
Pointer Strategy offers competitive pricing, providing good value for cost as noted by clients. Engagements range from $5,000 with small teams (2-5 members) to larger projects with up to 28 members, consistently delivering results and high responsiveness.
Pointer Strategy is noted for their masterful presentations, which have been instrumental in enhancing client training sessions and other engagements.
Strong Project Management and Responsiveness
Clients commend Pointer Strategy for their efficient project management and responsiveness, with timely deliveries and proactive communication through virtual meetings and messaging apps.
Potential for Earlier Efficiency Gains
One client noted that while Pointer Strategy reduced costs as campaigns became more efficient, there was potential to achieve this efficiency a month earlier.
Tailored Strategies and Industry Expertise
Pointer Strategy demonstrates a deep understanding of client needs and target audiences, offering customized solutions that align with specific business objectives.
Great Cultural Fit and Value for Cost
Clients appreciate the cultural alignment and value for cost that Pointer Strategy offers, often being a deciding factor in choosing their services.
Impressive Results in Lead Generation
Pointer Strategy has consistently delivered significant improvements in lead generation and sales pipeline for various clients, resulting in increased qualified leads, improved response rates, and more closed deals.
Cold Email & Outreach Campaigns for Energy Company
Email MarketingSales Outsourcing
$10,000 to $49,999
July 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"What impressed us most about Pointer Strategy was their deep industry expertise."
Jun 29, 2023
CEO, NUS Consulting Group
Richard Soultanian
Verified
Other industries
Park Ridge, New Jersey
201-500 Employees
Online Review
Verified
An energy management and sustainability company has hired Pointer Strategy for cold email and other outreach campaigns. They find and engage with high-quality energy management and sustainability leads.
The partnership with Pointer Strategy has led to a significant increase in qualified leads, higher response rates to cold emails, and a major growth in overall sales. The team consistently delivers tasks on time, and their in-depth expertise and ability to customize their services have stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of NUS Consulting Group
Describe what your company does in a single sentence.
We specialized in the field of energy management and sustainability
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Pointer Strategy to accomplish?
We hire Pointer Strategy to increase our sales pipeline by targeting potential clients through their specialized cold email campaigns and outsourced SDR services.
We wanted to enhance our reach in the industry and promote our energy management solutions effectively
We hire Pointer Strategy helps us grow our sales pipeline by focusing on potential customers.
SOLUTION
How did you find Pointer Strategy?
Online Search
Why did you select Pointer Strategy over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Pointer Strategy were assigned to this project?
28
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work included developing and executing targeted cold email campaigns to engage potential clients in the energy management and sustainability sector
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The measurable outcomes from the project included a significant increase in qualified leads, improved response rates to our cold email campaigns, and a noticeable boost in overall sales pipeline
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They consistently delivered items on time, meeting the deadlines set for each phase of the projec
What was your primary form of communication with Pointer Strategy?
Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about Pointer Strategy was their deep industry expertise and their ability to tailor their services to our specific needs
Are there any areas for improvement or something Pointer Strategy could have done differently?
Throughout our engagement, we had a highly positive experience with Pointer Strategy. We did not encounter any significant areas for improvement or notable issues
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Email Marketing for Software Company
Email MarketingSales Outsourcing
B2B Appointment Setting
+2
Confidential
Sep. 2022 - July 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"It was like having someone on our team."
Jun 11, 2023
Executive, Software Company
Anonymous
Verified
Other industries
Adelaide, Australia
1-10 Employees
Online Review
Verified
Pointer Strategy helps a software company with their outbound email marketing efforts, including defining the ideal customer profile, building email lists, writing emails, and creating an email delivery system.
The client's email marketing campaing has achieved around 72 positive engagements, around 27% reply rate, and around 22% positive reply rate. Throughout the engagement, Pointer Strategy has been responsive and collaborative, using Slack to communicate. Moreover, they're open and transparent.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive at a software company
Describe what your company does in a single sentence.
We help companies answer questionnaires such as RFP, RFQ, Information Security, Risk, Cyber Security, Due Diligence, Grants
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Pointer Strategy to accomplish?
Website Registrations
Demos
Discovery calls
Product Awareness
SOLUTION
How did you find Pointer Strategy?
Referral
LinkedIn
Why did you select Pointer Strategy over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Pointer Strategy were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Pointer was contracted to engage our market using email outbound. We had a hypothesis of who the ideal customer profile was and the messaging that would resonate. This had not been tested. Pointer helped define the ICP, Build lists of theTotal Accessible Market and engage them using emails.
They write the emails, build the lists and created the email system to allow for delivering emails to the primary inbox at scale The key deliverable was to get conversations with the audience in the form of discovery and demos calls. Secondary objectives were direct registrations and product awareness.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Over the course of the campaign, we had over 72 positive engagements. More if we are including the secondary objectives such as self registration, and product awareness. The cold email campaign had a 26.93 reply rate and a 21.84% positive reply rate.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Highly responsive. It was like having someone on our team. We shared slack channels and I could chat anytime. We had a recurring weekly meeting too for general progress updates and advancing our strategy
What was your primary form of communication with Pointer Strategy?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Openness and transparency. They let you see everything and hid nothing. their response rate is also impressive
Are there any areas for improvement or something Pointer Strategy could have done differently?
Over time they reduced the price as the campaigns started running efficiently and required less input. I think they maybe could have gotten to this stage a month earlier.
RATINGS
5.0
"We enjoyed working with them"
Quality
5.0
Service & Deliverables
"We got great outcomes"
Schedule
5.0
On time / deadlines
"They kept to the schedule"
Cost
5.0
Value / within estimates
"Email is always good value"
Willing to Refer
5.0
NPS
Lead Gen & Appointment Setting Services for PropTech Company
Sales Outsourcing
B2B Appointment Setting
$10,000 to $49,999
Dec. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team establishes strong connections with potential clients, leading to more productive conversations."
Apr 25, 2023
Account Director for ANZ, DisplaySweet
Marcus Skeggs
Verified
Real estate
Sydney, Australia
11-50 Employees
Online Review
Verified
Pointer Strategy provides lead generation and appointment setting services to a proptech company. They help the client book more business meetings for their sales manager.
Pointer Strategy has delivered remarkable results that have boosted the client's growth. The service provider understood the client's needs and target audience, enabling them to tailor strategies and produce a consistent flow of high-quality prospects. Moreover, they ensure clear communication.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Account Director - ANZ of DisplaySweet
Describe what your company does in a single sentence.
Proptech Company
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Pointer Strategy to accomplish?
Book more meetings
SOLUTION
How did you find Pointer Strategy?
Referral
Why did you select Pointer Strategy over others?
Great culture fit
Good value for cost
Referred to me
What was the size of Pointer Strategy’s team?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Ensure new business meetings are booked for our sales manager
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Meetings Booked
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Pointer Strategy has been a game-changer for my business with their exceptional outbound sales services. In just four months, their team has delivered remarkable results in lead generation and appointment setting that have significantly boosted my growth.
Their tailored strategies demonstrate a deep understanding of my business needs and target audience. Pointer Strategy’s lead generation services have provided a consistent flow of high-quality prospects, saving me time and effort.
What was your primary form of communication with Pointer Strategy?
Virtual Meeting
What did you find most impressive or unique about this company?
Their appointment setting skills are truly impressive. The team establishes strong connections with potential clients, leading to more productive conversations. Their follow-up process ensures no opportunity is missed. The collaboration with Pointer Strategy has been seamless, marked by professionalism, clear communication, and responsiveness.
I wholeheartedly recommend them to any business seeking to enhance their outbound sales efforts and improve lead generation. Their expertise and commitment have made a real difference for me, and I’m confident they’ll do the same for you.
Are there any areas for improvement or something Pointer Strategy could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Corporate Training & Coaching for Business Services Company
Corporate Training & Coaching
Sales & Business Development Training
$50,000 to $199,999
May 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Pointer Strategy's project management is incredibly quick."
May 8, 2026
Account Executive, Outboundless
Christopher Hardy
Verified
Business services
San Francisco, California
11-50 Employees
Online Review
Verified
Pointer Strategy has provided training for AI-powered tech tools. The team has provided training sessions, documentation, and virtual screen-sharing tool setup and demos.
Since working with Pointer Strategy, the company has seen a 200% increase in the number of conversations with new decision-makers per week, which has led to twice as many closed deals. The team takes pride in delivering masterful presentations, and their project management is quick.
BACKGROUND
Introduce your business and what you do there.
I’m an account executive at Outboundless, a business services company. We provide fast, effective cold calling services using experienced North American representatives to generate qualified leads and book meetings for busy or understaffed sales teams.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Pointer Strategy to accomplish for Outboundless?
We needed to acquire tech sales training during a time that worked with my busy schedule.
SOLUTION
What was the scope of their involvement?
Pointer Strategy has helped me train with account executive AI-powered tech tools. The team has provided training sessions, documentation, and virtual screen-sharing tool setup and demos.
What is the team composition?
We’ve worked with 2–5 teammates from Pointer Strategy.
How did you come to work with Pointer Strategy?
Someone referred Pointer Strategy to me. I chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, had a great culture fit, offered good value for the cost, and had company values that aligned with ours.
How much have you invested with them?
So far, we’ve spent around $5,000 with them.
What is the status of this engagement?
We started working with them in January 2025, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Since working with Pointer Strategy, we've seen a 200% increase in the number of conversations with new decision-makers per week, and it has scaled up over time. This increase in conversations has led to twice as many closed deals per week.
How did Pointer Strategy perform from a project management standpoint?
Pointer Strategy's project management is incredibly quick. We primarily communicate with them through virtual meetings and emails or messaging apps.
What did you find most impressive about them?
Pointer Strategy takes pride in delivering masterful presentations.
Are there any areas they could improve?
So far, there's nothing I can come up with.
RATINGS
5.0
"Nothing short of amazing."
Quality
5.0
Service & Deliverables
"I wanted a LAMBO. I got a YACHT."
Schedule
5.0
On time / deadlines
"They show up and deliver early."
Cost
5.0
Value / within estimates
"Best price. Best Outcome."
Willing to Refer
5.0
NPS
"I would live in a Pointer Strategy Cold Call House if they asked.
Sales Consulting Services for Marketing & Sales Company
Corporate Training & Coaching
Leadership & Executive Coaching
+1
Confidential
Jan. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team has helped us with full pipeline development processes, leadership, and sales skills."
May 8, 2026
Sole Trader, Marketing & Sales Company
Anonymous
Contracting
Australia
1-10 Employees
Online Review
Pointer Strategy has provided training materials, process documentation, and workshops for a marketing and sales company. The team has helped the client with full pipeline development processes, leadership, and sales skills.
Pointer Strategy has helped the client hold appointments and sales from those appointments. The team has also helped the client with staff development, taking them from raw and untrained to fully autonomous and KPI-hitting. Moreover, the client has been impressed with Pointer Strategy's communication and planning.
BACKGROUND
Introduce your business and what you do there.
I’m the sole trader of a marketing and sales company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Pointer Strategy?
We needed to learn in-depth knowledge in software business niches.
SOLUTION
What was the scope of their involvement?
Pointer Strategy has provided us with training materials, process documentation, and workshops. The team has helped us with full pipeline development processes, leadership, and sales skills.
What is the team composition?
We’ve worked with 2–5 teammates from Pointer Strategy.
How did you come to work with Pointer Strategy?
Someone referred Pointer Strategy to us. We chose them because they had high ratings, were close to our geographic location, had pricing that fit our budget, and offered good value for the cost.
How much have you invested with them?
The project cost is confidential.
What is the status of this engagement?
We started working with Pointer Strategy in January 2025, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Pointer Strategy has helped us hold appointments and sales from those appointments. The team has also helped us with staff development, taking them from raw and untrained to fully autonomous and KPI-hitting.
How did Pointer Strategy perform from a project management standpoint?
We primarily communicate with Pointer Strategy via email and messaging apps.
What did you find most impressive about them?
Pointer Strategy's communication and planning have been impressive.
Are there any areas they could improve?
We've had to wait a bit due to Pointer Strategy being booked out.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Call Center Services for Service Desk SaaS Company
Sales Outsourcing
B2B Appointment Setting
Confidential
Apr. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"It is a pleasure working with a highly effective team."
Jun 1, 2023
Head of Growth, Servicely
Ben O'Loghlin
Verified
Other industries
Melbourne, Australia
11-50 Employees
Online Review
Verified
Pointer Strategy provides call center services for a service desk SaaS company. The team is responsible for building lists based on the client's ICP and doing cold calls to set up appointments for sales reps.
Thanks to Pointer Strategy's efforts, the client sets qualified appointments. Pointer Strategy's team has met expectations; they deliver results and stand out for being responsive, professional, and effective. Overall, they manage the project seamlessly and communicate well through virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Growth of Servicely
Describe what your company does in a single sentence.
Service desk Software as a Service
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Pointer Strategy to accomplish?
Setting appointments for sales reps
SOLUTION
How did you find Pointer Strategy?
Referral
Why did you select Pointer Strategy over others?
Referred to me
How many teammates from Pointer Strategy were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Pointer was engaged to build lists based on our ICP, and then cold call to set appointments.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Qualified appointments set
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very responsive and professional.
What was your primary form of communication with Pointer Strategy?
Virtual Meeting
What did you find most impressive or unique about this company?
They delivered on the results expected of them. We have had several service providers who had not, so it is a pleasure working with a highly effective team.
Are there any areas for improvement or something Pointer Strategy could have done differently?
Not really, they've been very good.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Professional, effective and good people.
Showing 1-6 of
6 Reviews
Packages we offer:
SDR and BDR as a service
Pointer saves you time & lowers your overall cost while providing expertise in lead generation. We scale quickly to meet your needs, ensuring quality leads and data-driven strategies. By partnering with us, you can focus on your core business while we mitigate risks and offer flexibility for seamless sales.
See why startups trust Pointer for growth
Small
For startups needing ongoing consulting (DIY)
$995
/month
Zero 2 Outbound Program
Complete oversight
Templates provided
Leadership Coaching
Outbound messaging: Review
Medium
We manage your reps as a BDR manager
$1,995
/month
Zero 2 Outbound Program
Complete oversight
Templates provided
Leadership Coaching
Outbound messaging: Write
Large
Dedicated SDR resources - why most use Pointer
$9,995
/month
Zero 2 Outbound Program
Complete oversight
Templates provided
Leadership Coaching
Outbound messaging: Write
Features
Small
$995
/mo
Medium
$1,995
/mo
Large
$9,995
/mo
Zero 2 Outbound Program
Complete oversight
Templates provided
Leadership Coaching
Outbound messaging
Review
Write
Write
Playbook
Create
Train
Train
Scripting
Create
Train
Train
Objection Handling
Create
Train
Train
Channel Validation
–
Email Delivery Monitoring
–
Sales Enablement Tools
Recommend
Setup
Provided
Small
$995
/mo
Zero 2 Outbound Program
Complete oversight
Templates provided
Leadership Coaching
Outbound messaging
Review
Playbook
Create
Scripting
Create
Objection Handling
Create
Channel Validation
–
Email Delivery Monitoring
–
Sales Enablement Tools
Recommend
Medium
$1,995
/mo
Zero 2 Outbound Program
Complete oversight
Templates provided
Leadership Coaching
Outbound messaging
Write
Playbook
Train
Scripting
Train
Objection Handling
Train
Channel Validation
Email Delivery Monitoring
Sales Enablement Tools
Setup
Large
$9,995
/mo
Zero 2 Outbound Program
Complete oversight
Templates provided
Leadership Coaching
Outbound messaging
Write
Playbook
Train
Scripting
Train
Objection Handling
Train
Channel Validation
Email Delivery Monitoring
Sales Enablement Tools
Provided
GTM Recruiting (Sales, Marketing, Partnerships)
We help you recruit the best vetted GTM professionals, and then support them for a year in the role.
All candidates get training three times a week for a year, access to an exclusive supporting sales community, a coach to support their growth and a library of on demand training courses.
As a company, you will benefit from Pointer's support too
Small
Junior roles: 18% of Base pay for all roles
$12,000
/total
Pre vetted candidated
Training Frequecy: 3 x per week
Group coaching session: Weekly
1:1 Coaching sessions: Monthly
Strategic support: For company
Medium
Mid-level roles:18% of Base pay for all roles
$18,000
/total
Pre vetted candidated
Training Frequecy: 3 x per week
Group coaching session: Weekly
1:1 Coaching sessions: Monthly
Strategic support: For company
Large
Leaderships roles 18% of Base pay for all roles
$30,000
/total
Pre vetted candidated
Training Frequecy: 1 per week
Group coaching session: Weekly
1:1 Coaching sessions: Weekly
Strategic support: For individual
Features
Small
$12,000
/total
Medium
$18,000
/total
Large
$30,000
/total
Pre vetted candidated
Training Frequecy
3 x per week
3 x per week
1 per week
Group coaching session
Weekly
Weekly
Weekly
1:1 Coaching sessions
Monthly
Monthly
Weekly
Strategic support
For company
For company
For individual
Sales Tech Stack advice
Pay 1/12th monthly
Stop paying if candidate leaves
Small
$12,000
/total
Pre vetted candidated
Training Frequecy
3 x per week
Group coaching session
Weekly
1:1 Coaching sessions
Monthly
Strategic support
For company
Sales Tech Stack advice
Pay 1/12th monthly
Stop paying if candidate leaves
Medium
$18,000
/total
Pre vetted candidated
Training Frequecy
3 x per week
Group coaching session
Weekly
1:1 Coaching sessions
Monthly
Strategic support
For company
Sales Tech Stack advice
Pay 1/12th monthly
Stop paying if candidate leaves
Large
$30,000
/total
Pre vetted candidated
Training Frequecy
1 per week
Group coaching session
Weekly
1:1 Coaching sessions
Weekly
Strategic support
For individual
Sales Tech Stack advice
Pay 1/12th monthly
Stop paying if candidate leaves
Our Story
Pointer is a senior team of former GTM operators and experienced search professionals. Every brief is led end to end by a partner who has carried a number, built pipeline, or run a revenue team. We have function leads across Sales, Marketing, Customer Success, Account Management, Enablement, and Executive Search, backed by an in-house research practice that maintains live ANZ compensation, capability, and hiring velocity data behind every search we run.
Meet the Team
Ricky PearlFounder
Ricky Pearl is the founder of Pointer Strategy, ANZ's specialist GTM talent firm. A former GTM operator, he has spent over a decade building revenue teams across SaaS and tech, and now leads executive search and senior GTM placements for ANZ and glob
What Sets Us Apart
Operators
We have all carried a bag - we know how to do the job and have executed at a high level. It helps us find and support the best reps
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