Pointer Strategy

BACKGROUND

Please describe your company and position.

I am the CEO of NUS Consulting Group

Describe what your company does in a single sentence.

We specialized in the field of energy management and sustainability

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pointer Strategy to accomplish?

• We hire Pointer Strategy to increase our sales pipeline by targeting potential clients through their specialized cold email campaigns and outsourced SDR services.
• We wanted to enhance our reach in the industry and promote our energy management solutions effectively
• We hire Pointer Strategy helps us grow our sales pipeline by focusing on potential customers.

SOLUTION

How did you find Pointer Strategy?

Online Search

Why did you select Pointer Strategy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Pointer Strategy were assigned to this project?

28

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included developing and executing targeted cold email campaigns to engage potential clients in the energy management and sustainability sector

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included a significant increase in qualified leads, improved response rates to our cold email campaigns, and a noticeable boost in overall sales pipeline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently delivered items on time, meeting the deadlines set for each phase of the projec

What was your primary form of communication with Pointer Strategy?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Pointer Strategy was their deep industry expertise and their ability to tailor their services to our specific needs

Are there any areas for improvement or something Pointer Strategy could have done differently?

Throughout our engagement, we had a highly positive experience with Pointer Strategy. We did not encounter any significant areas for improvement or notable issues

BACKGROUND

Please describe your company and position.

I am an executive at a software company

Describe what your company does in a single sentence.

We help companies answer questionnaires such as RFP, RFQ, Information Security, Risk, Cyber Security, Due Diligence, Grants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pointer Strategy to accomplish?

• Website Registrations
• Demos
• Discovery calls
• Product Awareness

SOLUTION

How did you find Pointer Strategy?

• Referral
• LinkedIn

Why did you select Pointer Strategy over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Pointer Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pointer was contracted to engage our market using email outbound. We had a hypothesis of who the ideal customer profile was and the messaging that would resonate. This had not been tested. Pointer helped define the ICP, Build lists of theTotal Accessible Market and engage them using emails.

They write the emails, build the lists and created the email system to allow for delivering emails to the primary inbox at scale The key deliverable was to get conversations with the audience in the form of discovery and demos calls. Secondary objectives were direct registrations and product awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the campaign, we had over 72 positive engagements. More if we are including the secondary objectives such as self registration, and product awareness. The cold email campaign had a 26.93 reply rate and a 21.84% positive reply rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly responsive. It was like having someone on our team. We shared slack channels and I could chat anytime. We had a recurring weekly meeting too for general progress updates and advancing our strategy

What was your primary form of communication with Pointer Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Openness and transparency. They let you see everything and hid nothing. their response rate is also impressive

Are there any areas for improvement or something Pointer Strategy could have done differently?

Over time they reduced the price as the campaigns started running efficiently and required less input. I think they maybe could have gotten to this stage a month earlier.

BACKGROUND

Please describe your company and position.

I am the Account Director - ANZ of DisplaySweet

Describe what your company does in a single sentence.

Proptech Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pointer Strategy to accomplish?

Book more meetings

SOLUTION

How did you find Pointer Strategy?

Referral

Why did you select Pointer Strategy over others?

• Great culture fit
• Good value for cost
• Referred to me

What was the size of Pointer Strategy’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ensure new business meetings are booked for our sales manager

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meetings Booked

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pointer Strategy has been a game-changer for my business with their exceptional outbound sales services. In just four months, their team has delivered remarkable results in lead generation and appointment setting that have significantly boosted my growth. 

Their tailored strategies demonstrate a deep understanding of my business needs and target audience. Pointer Strategy’s lead generation services have provided a consistent flow of high-quality prospects, saving me time and effort.

What was your primary form of communication with Pointer Strategy?

Virtual Meeting

What did you find most impressive or unique about this company?

Their appointment setting skills are truly impressive. The team establishes strong connections with potential clients, leading to more productive conversations. Their follow-up process ensures no opportunity is missed. The collaboration with Pointer Strategy has been seamless, marked by professionalism, clear communication, and responsiveness.

I wholeheartedly recommend them to any business seeking to enhance their outbound sales efforts and improve lead generation. Their expertise and commitment have made a real difference for me, and I’m confident they’ll do the same for you.

Are there any areas for improvement or something Pointer Strategy could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Servicely

Describe what your company does in a single sentence.

Service desk Software as a Service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pointer Strategy to accomplish?

• Setting appointments for sales reps

SOLUTION

How did you find Pointer Strategy?

Referral

Why did you select Pointer Strategy over others?

Referred to me

How many teammates from Pointer Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pointer was engaged to build lists based on our ICP, and then cold call to set appointments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualified appointments set

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and professional.

What was your primary form of communication with Pointer Strategy?

Virtual Meeting

What did you find most impressive or unique about this company?

They delivered on the results expected of them. We have had several service providers who had not, so it is a pleasure working with a highly effective team.

Are there any areas for improvement or something Pointer Strategy could have done differently?

Not really, they've been very good.