PigWorks

BACKGROUND

Please describe your company and position.

I am the International Marketer of PhotonDancing | Ningbo Shenghe Lighting Co., Ltd.

Describe what your company does in a single sentence.

Ningbo Shenghe Lighting Co., Ltd. is a leading producer of outdoor and indoor lighting, specialized in work lights. Our company is committed to delivering high-quality products that meet strict European standards. We are proud to export our products to various regions worldwide, including Europe, North America, Asia, and others. The Shenghe team strives to fulfill our customers' wishes by providing reliable distribution services. 

Our dedicated employees undergo regular training to ensure that we meet the latest technical standards in the industry. Our commitment to excellence is evident in the exceptional design and superior quality of our products. We invite you to visit our website to get a first-hand impression of our innovative lighting solutions. We are eager to establish a personal connection with you and discuss how our products can meet your specific needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PigWorks to accomplish?

• To enhance PhotonDancing's presence in the European market.
• Assist us in developing a localized brand website (Photon Dancing) tailored specifically for our new grow light business.

SOLUTION

How did you find PigWorks?

• Online Search
• Clutch Site

Why did you select PigWorks over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

• Notes and summary from the discovery session to ensure alignment on project goals and requirements. 
• User-friendly and visually appealing website design and development. 
• Website content and structure optimized through preliminary SEO. 
• Ongoing SEO reports and recommendations for optimization. 
• Regularly maintained and backed-up website. 
• Brand strategy and elements along with relevant design materials. 
• Well-crafted website copy and other content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We need to launch our new website before the exhibition starts, and they worked overtime to help us achieve this goal. Whatever we needed from them, they were always very happy to help.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite the tight deadline, they successfully delivered the new website on time, providing valuable assistance throughout the process.

What was your primary form of communication with PigWorks?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their quotation not only fits within our budget but also offers additional services compared to others, making it a more cost-effective choice.

Are there any areas for improvement or something PigWorks could have done differently?

It would have been beneficial if the company paid more attention to detail during the website development process. This includes thorough proofreading, testing for functionality across different devices and browsers, and ensuring consistent design elements throughout the website.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Soilmates. We collect wasted avocados in the Netherlands and make oil out of them. We bottle the oil and sell it to retailers. Simply put, we’re a circular company in the food sector. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PigWorks?

We hired PigWorks to create a website and a web shop for us.

SOLUTION

What was the scope of their involvement?

Our teams had an alignment session where we met face-to-face to discuss our expectations, deliverables, and timeframes. Then, PigWorks returned with a quote and an estimated timeframe for everything. On top of that, they gave us suggestions for improvements. Once we gave our feedback, they came back with the final version of their estimates. We gave them the go-ahead, and they started building the deliverables.

From there, PigWorks built our website and online shop and did branding and design work, along with a bit of copywriting to tell the story of what we’re doing. We had an existing brand identity, so we asked them to build the site based on it. The team collected our branding assets and put together the site from scratch. Moreover, we touched base every two weeks, reviewing their work and giving further feedback until we finished. 

What is the team composition?

I worked with 3–4 people from PigWorks, but we had one main point of contact to coordinate everything. He was one of the owners. 

How did you come to work with PigWorks?

I found PigWorks online. 

How much have you invested with them?

We spent between €7,500–€10,000 (approximately $8,000–$11,000 USD). 

What is the status of this engagement?

The project lasted from December 2021–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw a great return in customer rates on our web shop, along with great engagement and CTRs. We also received positive feedback from our customers about the website’s look, feel, and operability. 

How did PigWorks perform from a project management standpoint?

PigWorks was truly communicative; we received quick and clear feedback from them.

What did you find most impressive about them?

I enjoyed our social interactions. We had great opportunities to meet and have a nice chat with their owner — he was hands-on, which I liked. 

Are there any areas they could improve?

No, there weren’t any. I was happy with them. 

Do you have any advice for potential customers?

Go for it. They’re a great company.

BACKGROUND

Introduce your business and what you do there.

I’m the financial controller at a farm in Kenya that focuses on growing roses and avocados. We employee around 1,400 people in Kenya and 50 people in Holland. I’ve been given some responsibility over business development lately, and have been overseeing our rebranding efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PigWorks?

We’d started a slight rebranding, mostly around our corporate identity, and we hired PigWorks to take over completely and build an entirely new website.

SOLUTION

What was the scope of their involvement?

PigWorks delivered logos, copy, designs based on our packaging, and a new look and feel for the site. The team them analyzed our specific products and gave us tailored branding for each.

What is the team composition?

Russell (Founder, PigWorks) is my main point of contact. He coordinates everything and has about 3–4 people working under him. 

How did you come to work with PigWorks?

I found PigWorks by Googling companies in Amsterdam that build websites. I chose them after interviewing three other firms.

How much have you invested with them?

We’ve spent €15,000 (approximately $17,000 USD).

What is the status of this engagement?

We started working together in Q2 2019, and the website was finished by July. We haven’t gone live yet because we’re waiting for a trade show coming up later this year. We’ve targeted that event as our official rebrand launch.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our internal committee has been pleased with the feedback and success of the project so far.

How did PigWorks perform from a project management standpoint?

The communication is top-notch, and they respond to action items very quickly.

What did you find most impressive about them?

Russell is a great person to work with, and their rates are very competitive. 

Are there any areas they could improve?

I’ve been happy with them. They are proactive about making recommendations, and they enact changes quickly.

Do you have any advice for potential customers?

Be clear about what you want and when you need it. They’ll let you know if they can or cannot deliver.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of Authentic Golf, which is a golf tour operator that specializes in golf trips to Great Britain and Ireland. We’re working mainly in the Dutch and Belgian markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PigWorks?

I hired them to help me develop a corporate identity.

SOLUTION

What was the scope of their involvement?

In their effort to develop a corporate identity, they produced a logo, brand book, wireframes for the start of my website, and messaging for business cards and flyers. The site they set us up with was based in WordPress, which works in conjunction with the design work and brand image.

At this point, we’re pretty much done with building up the brand, but he still offers occasional advice and brand consulting when I need it. I’m able to ask him questions about marketing, SEO, and my website whenever I need it.

What is the team composition?

I work exclusively with Russell (Owner, PigWorks) on the project. 

How did you come to work with PigWorks?

I knew Russell before starting the project with him. It was clear that he could take on the work I needed to complete.  

How much have you invested with them?

I’ve spent about €5,000 (approximately $5,600 USD) on the project.

What is the status of this engagement?

We started the project at the end of 2016, and he still provides me with consulting services when I need them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone is fairly impressed with the logo he completed for me. It was quite original, and he managed to fit the golf theme into the design nicely. Overall, people also enjoyed the look and feel of the site. 

How did PigWorks perform from a project management standpoint?

Russell is very proactive, making sure things are completed according to his promised timeline. From that perspective, he’s a great project manager.

What did you find most impressive about them?

I appreciate the speed at which he was able to respond to me. He was always getting back to me, so I never had to wait on answers to questions. Additionally, he was an asset to ideation throughout the project. He came to meetings with fresh ideas, clearly having thought through project challenges. We had the feeling that he was busy with our project at all times.

Are there any areas they could improve?

I can’t think of anything specific. We’re happy with both the completed and ongoing work.

Do you have any advice for potential customers?

He appreciates getting responses from his clients at the pace that he delivers himself. If you want to work with him, it’s important to keep that line of communication open and work at his pace.

BACKGROUND

Please describe your company and position.

I am the executive of Snijders Yachts.

Describe what your company does in a single sentence.

Produce and maintain pleasure boats from 5 to 50 meters in length

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PigWorks to accomplish?

• website
• Corporate identity

SOLUTION

How did you find PigWorks?

Online Search

Why did you select PigWorks over others?

• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• website developments
• brand development
• closing layout
• fonts
• product names

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good market feedback and more response through my website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All was on time, and changes could easily be made. Our communication was facilitated through WhatsApp.

What was your primary form of communication with PigWorks?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed and value for money

Are there any areas for improvement or something PigWorks could have done differently?

none