Parkyd Digital

BACKGROUND

I am the Product Marketing Manager of Synesis Group

Consulting Firm

OPPORTUNITY / CHALLENGE

• Website Development
• Website Launch

SOLUTION

Referral

Pricing fit our budget

1 Employee

Website Content Integration: Incorporating newly developed website copy, service descriptions, industry-specific messaging, and company information to effectively communicate Synesis Group's capabilities. Brand Alignment: Ensuring the website's design, structure, and visual presentation aligned with Synesis Group's brand positioning and communication objectives. Website Functionality and User Experience: Supporting the organization of website pages, navigation, and functionality to create a seamless experience for prospective clients and visitors. Revisions and Quality Assurance: Collaborating throughout the development process to implement feedback, refine design elements, address adjustments, and prepare the website for launch. Website Launch Support: Providing technical and development assistance throughout the final stages of the project to help bring the completed website to life.

RESULTS & FEEDBACK

Successful Website Launch: Completed the development and launch of a corporate website that provides Synesis Group with a professional digital presence. Improved Brand Consistency: Integrated our updated brand messaging, service offerings, and industry expertise into a cohesive website experience. Expanded Service Visibility: Established dedicated website content highlighting Synesis Group's consulting capabilities, industry solutions, and value proposition, making it easier for prospective clients to understand our offerings. Improved User Experience: Delivered a more organized website structure with clear navigation and accessible information for prospective clients and business partners. Efficient Collaboration and Revisions: Successfully incorporated feedback and content adjustments throughout the development process, helping move the project toward launch.

ParkyD Digital demonstrated excellent project management throughout the development and launch of the Synesis Group website. The team was organized, communicative, and responsive to our needs, ensuring that the project continued moving forward while accommodating feedback, revisions, and evolving requirements. Kay was particularly exceptional to work with. From the beginning, Kay demonstrated professionalism, patience, and a genuine commitment to delivering a high-quality website. Communication was consistent and transparent, and Kay was always willing to answer questions, provide updates, and make adjustments when needed. One of the things I appreciated most was Kay's responsiveness and flexibility. 

• Virtual Meeting
• Email or Messaging App

What impressed me most about ParkyD Digital was their exceptional commitment to collaboration, client satisfaction, and bringing our vision to life. Beyond their technical expertise, the team demonstrated a genuine willingness to understand Synesis Group's brand, business objectives, and the message we wanted our website to communicate. Kay was truly the standout throughout this experience. What made working with Kay so refreshing was the combination of technical knowledge, patience, professionalism, and an incredibly positive attitude. No matter how many questions we asked or revisions we requested, Kay remained accommodating, approachable, and focused on finding solutions.

Overall, my experience working with ParkyD Digital was extremely positive, and I don't have any significant areas of improvement to highlight. The team demonstrated professionalism, flexibility, and a genuine commitment to delivering a quality product throughout the Synesis Group website development process.

BACKGROUND

Please describe your company and position.

I am the Communications Officer of Downtown Guelph Business Association

Describe what your company does in a single sentence.

We are a BIA

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parkyd Digital to accomplish?

• Build a CRM
• Teach us how to use the CRM

SOLUTION

How did you find Parkyd Digital?

Online Search

Why did you select Parkyd Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Parkyd Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build CRM and Train staff

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Functional CRM that is curated to how our BIA works and a working knowledge or how to use the CRM.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time deliverables. All requested items were delivered thoroughly. 

What was your primary form of communication with Parkyd Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail, ability to explain how the system worked in a way that made sense to someone who had baseline understanding. Very digestible. 

Are there any areas for improvement or something Parkyd Digital could have done differently?

The training session at the end, we feel, could have been more structure by Parkyd Digital. It was left open ended from what the DGBA wanted to know. However,  the intention was for the session to be a "training session". 1 staff had barely used the system and the other staff doesn't really know how to train someone or explain the nuanced things of the CRM. It would have been better value to go through - from start to finish (as repetative as it would have been) - how to use it, as well as practice adding segments and using new codes. There is not resentment - all is well. Just something for the future to consider that the client may be relying on the professional to guide the training session. 

BACKGROUND

Introduce your business and what you do there.

I’m the healthcare compliance operations lead at Eunomia Pharma Services. We provide healthcare compliance services for pharmaceutical companies, including compliance program design, policy development, risk assessment, audits, and training to ensure adherence to regulatory requirements across Europe and the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parkyd Digital?

We wanted to improve our web presence, website, and SEO to appear in searches as a leader in our industry.

SOLUTION

What was the scope of their involvement?

Parkyd Digital has developed and executed an SEO strategy tailored to our needs as a growing startup. The team has also provided technical and content-level website optimization to improve search rankings. Parkyd Digital has given practical recommendations to enhance our website structure and UX. 
The team has supported our website redesign aligned with SEO best practices. Parkyd Digital provides ongoing performance monitoring and actionable improvement suggestions. We have regular alignment discussions to review progress and refine priorities.

What is the team composition?

We work with 2–5 teammates from Parkyd Digital.

How did you come to work with Parkyd Digital?

We found Parkyd Digital through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working with Parkyd Digital in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve observed steady improvements in our search visibility and overall website performance following Parkyd Digital’s SEO and optimization work. Their regular reporting has helped us track keyword progress and site performance over time. We’ve also benefited from a stronger website structure after their redesign recommendations, which has supported better positioning in search results. 
Our percentage increase in traffic is in the 5,000% range since we had no traffic before, and now we’re even appearing on AI searches. Parkyd Digital has provided several tangible outputs throughout our engagement. They’ve shared regular SEO performance reports that have helped us track progress and understand how our visibility has improved over time. These reports have been clear, practical, and supportive of ongoing decision-making.
Parkyd Digital has also supported optimization and redesign improvements to our website, including recommendations to strengthen structure, usability, and search performance. Their input has helped ensure our website aligns better with SEO best practices.

How did Parkyd Digital perform from a project management standpoint?

Parkyd Digital has always been well-planned and delivered within time limits. The team is constantly there for support and clarification. We primarily communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I’m impressed by Parkyd Digital’s depth of knowledge; they know what works and what doesn’t. In addition to the formal deliverables, they’re consistently available for alignment calls whenever needed. The team is very responsive in discussing progress, explaining recommendations, and adapting next steps. Their proactive communication and willingness to engage regularly make them feel like an extension of our internal team.

Are there any areas they could improve?

I don’t think there’s anything they can improve on because they’ve done everything right.

BACKGROUND

Please describe your company and position.

I am the Owner/Broker of Peak Seven Mortgage

Describe what your company does in a single sentence.

Market for and originate VA, FHA, and conventional residential mortgage loans and broker them them to national wholesale lenders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parkyd Digital to accomplish?

• Search for and market to potential homebuyers or refinances in Colorado on Linked-In
• Search for and market to potential VA homebuyers in Colorado

SOLUTION

How did you find Parkyd Digital?

Outreach

Why did you select Parkyd Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Parkyd Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Drive potential interest in loan origination for purchase or refinance from professionals on Linked-In. Deliverables are positive engagement resulting in a loan application.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagements have been positive and have resulted in several loan application and potential clients in the New Year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Patryk has been very proactive and communicative throughout the process. While this process does have a ramp-up period and I had technical issues on my end, Patryk and the team worked through all the issues and provided outstanding service!

What was your primary form of communication with Parkyd Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Patryk is incredibly knowledgable in both technical expertise and marketing savvy, so I have no doubt that this ongoing campaign will continue to yield positive results and a high ROI.

Are there any areas for improvement or something Parkyd Digital could have done differently?

I should have honed in on targeting the VA (Veteran) market in my area sooner as that is my expertise, but that does not reflect on Patryk Digital at all, everything else has been great!

BACKGROUND

Please describe your company and position.

I am the CEO - Chief Eternal Optimist of Flygirl Creative

Describe what your company does in a single sentence.

Branding and design agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parkyd Digital to accomplish?

• Development of website
• Come in within estimated budget
• help answer questions and project management

SOLUTION

How did you find Parkyd Digital?

Referral

Why did you select Parkyd Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Parkyd Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helped with strategy to understand client needs. Helped us on our end to find a theme best suited for the timeline, budget, and end goals of the client. Answered questions and helped move the project along efficiently, developed a great website and addressed the smallest of details to ensure the client was happy and felt like we overdelivered on their goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered the website at budget and ahead of schedule

Describe their project management. Did they deliver items on time? How did they respond to your needs?

timely feedback, consistently handled requests efficiently and with thought and consideration. They didn't just "do what we asked" but were the experts and helped guide us to the best outcomes.

What was your primary form of communication with Parkyd Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

I feel like we've been working together for years. We just CLICK.

Are there any areas for improvement or something Parkyd Digital could have done differently?

No areas of improvement. They are an amazing team!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Glenmore Laundry, a high-volume laundry services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parkyd Digital?

We needed help with our online presence, website creation, digital marketing, and content creation.

SOLUTION

What was the scope of their involvement?

Parkyd Digital has created our website and integrated a dashboard to track customer orders. The team also handles our online marketing and social media pages.

What is the team composition?

We work with 2–5 teammates from Parkyd Digital.

How did you come to work with Parkyd Digital?

Someone referred Parkyd Digital to us. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with Parkyd Digital in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Parkyd Digital's work has increased our online presence and customer queries by 500% in three months.

How did Parkyd Digital perform from a project management standpoint?

We communicate with Parkyd Digital via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'm impressed by Parkyd Digital's team's knowledge and willingness to understand my requirements.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

 I am the Product manager of an insurance company 

Describe what your company does in a single sentence.

We are an insurance agency focused on helping clients with their insurance needs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parkyd Digital to accomplish?

• SEO and LLM ranking

SOLUTION

How did you find Parkyd Digital?

• Online Search
• Referral

Why did you select Parkyd Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Parkyd Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Knowledge Capture: Formatting site so AI crawlers (like GPTBot) don't just see text, but "entities" and "facts."

Citation Management: Tracking "Share of Voice" within AI answers a metric traditional SEO tools can't measure yet.

Sentiment Control: Ensuring that when an AI summarizes brand, the tone is positive and reflects actual brand voice

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This is the percentage of times your brand appears in an AI's response for a specific set of high-intent prompts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great team, timely delivery and quick to respond

What was your primary form of communication with Parkyd Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Suggest out of the scope improvements along with their swift response on requirement changes

Are there any areas for improvement or something Parkyd Digital could have done differently?

No one's perfect but they are good enough to get the job done within your requirements and constraints

BACKGROUND

Please describe your company and position.

I am the Customer Management of the company.

Describe what your company does in a single sentence.

Third party logistics, warehousing, transportation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parkyd Digital to accomplish?

• Fully implement Hubspot that was previously purchased
• Optimize the usage of the system

SOLUTION

How did you find Parkyd Digital?

Online Search

Why did you select Parkyd Digital over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Parkyd Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Implementation of Sales hub and Marketing hub. Creation of Landing pages. Training.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Full completion on budget. Full adoption of base functionality. Properly structured marketing funnel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Parkyd delivered the project on time. In fact any delays along the way were caused by us as the client. Parkyd was pro-active and thorough in its approach.

What was your primary form of communication with Parkyd Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The knowledge and careful consideration of our needs by Parkyd. They helped explain things that could and could not be done through the system.

Are there any areas for improvement or something Parkyd Digital could have done differently?

Parkyd could benefit from:

1. Having a more granular list of deliverables in their project tracker. 
2. Asking more questions related to the reporting that is required at the end as this may inform the funnel design and system configuration in general.