Parachute Design Group Inc.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager (Consultant) of Newforma Inc.

Describe what your company does in a single sentence.

Newforma pioneered the PIM software category and now more than 122,000 worldwide professionals use our software in over 1,200 architecture, engineering, and construction companies.

Our customers include 212 of the ENR Top 500 Design Firms, 71 of the Top 100 Architecture firms, and 9 of the top 10 architecture firms in the United Kingdom.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parachute Design Group Inc. to accomplish?

• Develop a more unified and consistent digital brand.
• Design and build an enterprise-level website to market our software.
• Develop a website that was easy to manage in-house.

SOLUTION

How did you find Parachute Design Group Inc.?

Other

Why did you select Parachute Design Group Inc. over others?

Great culture fit, Good value for cost, Company values aligned, Other

What was the size of Parachute Design Group Inc.’s team?

6-10 Employees

What was your primary form of communication with Parachute Design Group Inc.?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

The project required a rethink and update of our digital branding prior to designing the new website. Having worked with Parachute at a previous company.

I knew they were up to the task and had my full trust in guiding Newforma through the creative process to deliver a new website that was responsive, engaging and represented our brand well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Instant spike on conversion rates for demo requests.
• Improved SEO rankings within a month.
• Improved brand credibility with a professional website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've worked with Parachute in the past at a previous company and it was a no-brainer to work with them again while consulting for Newforma as the marketing manager. Jay is a very effective communicator and always has our best interest at heart.

We joined their Slack channel and had access to the team working on our project which made response times very fast. In my experience working with Parachute at two different companies they have never missed a deadline.

What did you find most impressive or unique about this company?

Parachute is extremely responsive and very patient. At times the website development process can get technical and Jay always took the time to make sure we understood why certain decisions had to be made and what the outcomes should be.

I've always felt like we're in good hands working with Parachute.

Are there any areas for improvement or something {provider_name} could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Director of CREATE

Describe what your company does in a single sentence.

We design artificial intelligence to improve the health care system

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parachute Design Group Inc. to accomplish?

• To develop a new website for our group

SOLUTION

How did you find Parachute Design Group Inc.?

• Clutch Site
• Other

Why did you select Parachute Design Group Inc. over others?

• High ratings
• Close to my geographic location
• Great culture fit

What was the size of Parachute Design Group Inc.’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developed a new website, including all design aspects and some branding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website delivered on time and on budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. They were very responsive.

What was your primary form of communication with Parachute Design Group Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Excellent sense of design. They understood our brand and developed a design to evoke it.

Are there any areas for improvement or something Parachute Design Group Inc. could have done differently?

n/a

BACKGROUND

Introduce your business and what you do there.

I’m partner at a firm that does both insurance defense litigation and personal injury work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group?

Originally, for our first redesign, we were looking for modern and clean website to promote our firm’s “high tech” insurance defense practice. Later, with our second redesign, we wanted to continue to promote our firm’s core defense practice while also promoting our personal injury practice which was a challenge.  In addition we wanted our site to be mobile friendly.

SOLUTION

What was the scope of their involvement?

Parachute Design Group has redesigned our website for us twice, first in 2010 and then in 2017. The latest version is mobile-friendly. They set the design and we provided the content. The site includes information pieces like the different things you should think about if you’ve been injured. We may have them develop content for us in the future. They currently manage maintenance for us.

What is the team composition?

One designer was always our main point of contact.

How did you come to work with Parachute Design Group?

I was introduced to Parachute by my brother-in-law. He was working with a retail consultant who had hired Parachute to help rebrand his retail company. When I first went to Parachute’s site I was immediately impressed. The web designs and print work were visually stunning and I decided on that first visit they were my firm’s new web designer.

How much have you invested with them?

We spent at least $50,000.

What is the status of this engagement?

The second redesign wrapped up in July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the latest iteration, Parachute Design Group was able to find a design that effectively promotes both, somewhat contradictory, sides of our business. There’s a real challenge to promoting two things that aren’t supposed to be done at the same time—which is what we wanted them to do. They succeeded and it’s been very beneficial to us. The design entices people to call us. We’ve gotten more referrals since this redesign.

How did Parachute Design Group perform from a project management standpoint?

We worked through email and had face-to-face meetings, especially on the second redesign. They worked well with us even when we—the partners at the firm—were arguing amongst ourselves and struggling to build consensus. They would give us different options and explain what would work well or not.

They always had things done right away, within a couple of days. They responded immediately if we had a question or concern. Their pricing is reasonable. They were fantastic.

What did you find most impressive about them?

They really know what they’re doing. Our designer’s advice was always razor sharp and right on. They know their business very well and I find that impressive. We're going to keep using them and I recommend them to people all the time.

Are there any areas they could improve?

They could have been a little bit more forceful with us at times but I’m not sure that we would have listened.

Do you have any advice for potential customers?

If you want a fantastic looking website, go to them. Their designs look amazing. That's what drew me to him.