Panem Agency

BACKGROUND

Please describe your company and your position there.

I am Head of Marketing at Exoft, custom software development company with a significant background in providing solutions for business demands. We specialize in healthcare and logistics software development, offering mobile and web development services as well as continuous technical support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We wanted to increase awareness about our brand and services, expand our organic presence, and drive new traffic to our site through SEO.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

After performing multiple searches on the Internet and doing interviews with other companies, we selected Panem Agency as our digital marketing partner. They seemed to understand our needs and also explained to us which steps they would take to reach those goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The Panem Agency team optimized our website. They conducted keyword research and optimized the pages. Also, they helped us draw up a solid content plan for our blog and assisted in SEO content creation. Our website has seen impressive results in terms of keyword ranking in Google.

How many people from the Panem Agency team worked with you, and what were their positions?

We worked with an account manager who managed the relationship, an SEO expert and a copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen 80% growth in website traffic.

Describe their project management style, including communication tools and timeliness.

Their team is truly collaborative and supportive, they managed to set up a clear and efficient communication process. We were always aware of what was going on with our project - they sent us weekly reports on our performance by email.

Also, in the course of our project, they arranged several video calls to discuss the next steps as well as achieved results. As for content creation, they sent us outlines for approval and always took our comments into account. They are very responsive in a timely manner.

What did you find most impressive or unique about this company?

We are chiefly impressed with measurable results, accountability, clear communication, and excellent customer service.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to my mind. We are completely satisfied with the results.

BACKGROUND

Please describe your company and your position there.

I am a Creative Director, in Bambuk Studio, the team of creative people who rely on ourselves, our teammates and our collective experience.

The important goal of the studio is to achieve unique design features that distinguish us as not assembly lines for standard products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We had a website update request from one of our clients. Panem Agency conducted SEO analysis of the client's old site and their competitors and helped to improve the structure of the updated site according to SEO requirements.

Our goal was to deliver a well-structured, modernized, and creative website that is indexed by Google.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

Panem Agency was recommended by our previous clients. Main factor was the confidence in future result.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

As soon as we got the request for a website redesign, we turned to the Panem Agency for their help with the SEO part. When all conditions were agreed upon, they started to work on the semantic core for the client's site.

After that, in a while, we had joint 3 side negotiations via the client's communication tool on which Panem Agency pleasantly explained 'How SEO works and what result client can get'.

The next step of the Agency was to view and give directions of improvement for our recommended website structure. Later we have included them in our layout.

The great part of their work was to analyze the client's old site and their competitors to prepare a detailed report on contemporary and existing keywords and backlinks.

How many people from the vendor's team worked with you, and what were their positions?

We cooperated with the project manager and 2 SEO-specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Having conducted a comparative analysis of the indicators for the site for April and December 2020, we can see a number of positive changes, including higher domain rating, an increase of backlinks, and a doubling of the site traffic.

Describe their project management style, including communication tools and timelines.

Panem Agency has always been ready, if necessary, to get in touch with us or with the client on joint calls.

What did you find most impressive or unique about this company?

They were always patient and willing to spend time on an accessible explanation about the elements of their work and SEO in general.

Are there any areas for improvement or something they could have done differently?

In a complex structure of cooperation, when there are more than two parties, it is important to take risks regarding deadlines or timely warn the manager who keeps in touch directly with the client about such a possibility.

The Agency should slightly improve this area. In general, we are satisfied with the collaboration and will be happy to contact them again.

BACKGROUND

Please describe your company and your position there.

I’m the Marketing Director of HebronSoft, a software development company. Our professional team provides full spectrum services in web/mobile, custom software development, blockchain, IoT, team extension, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to leverage our online presence. Our primary goal was to get higher rankings through organic SEO. Also, we wanted the Panem team to help us with website development, and SEO website architecture planning in the first place.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

We experimented with a couple of other vendors until we ran into Panem.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First of all, we had an online meeting where we discussed our brand values and business goals.

After that, SEO experts from Panem did research to create competitive SEO content and developed SEO architecture for our website. We had weekly calls to discuss the project and its outcomes.

How many people from the vendor's team worked with you, and what were their positions?

In addition to a project manager, we worked with three SEO specialists and a copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to the tailored SEO strategy, our website has seen the expected increase in leads.

Describe their project management style, including communication tools and timelines.

The workflow was great. We hold weekly meetings and we communicate regularly via email, Zoom, Google Hangouts, etcv. Panem always kept us updated on tasks performed.

What did you find most impressive or unique about this company?

They have an impressive range of skills. Our partnership was excellent. The composed team was extremely responsive. They were professional and knowledgeable, and that leaded to results.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I work as the marketing manager of Very Good Security (VGS), a leading data security and enablement company. I’m responsible for Demand Generation, Marketing Operations, SEO, and Paid Advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Initially, we hired Panem Agency for SEO optimization – with the goal of winning the PCI Compliance market and getting on the first page of Google search results for the keyword “PCI compliance” keyword 33K monthly searches.

A few months later, we started leveraging Panem’s team for paid advertising on Google AdWords. The goal was to receive quality leads from the paid channel.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

We were working with many SEO & PPC contractors before the Panem Agency, but the results weren’t satisfying and we didn’t have enough expertise within the company to drive these channels ourselves. Panem was referred to us by one of our VGS employees.

After reviewing the first deliverables from Panem, I was confident in our choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We outsource all SEO and PPC efforts to the Panem team. They helped us create an SEO and PPC strategy as well as build out metrics and analytics to understand the performance of each channel.

On the SEO side, they support VGS in keywords research, SEO tech analysis, blog analysis and optimization, link building, and guest posting.

On the PPC side, Panem helps us conduct keyword research to understand what keywords are worth bidding for, launch campaigns on Google AdWords, optimize campaigns, and bring in leads that convert into paying customers.

How many people from the vendor's team worked with you, and what were their positions?

We’re in touch with the CTO of the company on a weekly basis (in the beginning of the project, we spoke to Pavlo more than to our own moms due to the scope of work). We have a dedicated project manager, SEO specialists, and Olesya -- a very hardworking and passionate PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In less than a year, we were able to succeed in our goal to win the PCI compliance market – from not ranking for PCI compliance at all to moving up to the 14th position.

We moved our blog from subdomain to subfolder, per the SEO specialist’s recommendation, and saw a great improvement in the quality of traffic and lead conversions.

We are experimenting with our paid advertisements a lot. Olesya and the team are helping us move as fast as we want to while staying focused on the quality of leads we bring.

Describe their project management style, including communication tools and timelines.

The most important thing for us is the ability to be flexible, react to our inquiries in a timely manner, and execute. Panem’s project management style hits all these points.

We have weekly check-ins regarding the progress of our project in Google Hangouts, but the team is also very open to initiate a conversation if we need their help ASAP.

What did you find most impressive or unique about this company?

Undoubtedly, the Panem agency is more than just an agency. They are a part of our VGS team. They are all hard working, result oriented, and are ready to go above and beyond to help us hit our business goals.

Are there any areas for improvement or something they could have done differently?

VGS + Panem = Success

BACKGROUND

Please describe your company and your position there.

I’m the CEO of IVVYSOFT, a custom software services company based in Lviv, Ukraine. We work with a wide range of languages, platforms and tools. Our services include system architecture and design, software development, project management, IT support and network administration, testing and quality assurance, and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

We engaged Panem to develop a better web presence.

What were your goals for this project?

First of all, we wanted to attract new clients through PPC. Also, we decided to try an organic SEO in order to get higher rankings. Finally, we wanted Panem Agency experts to assist us with website development, primarily with SEO website architecture planning.

SOLUTION

How did you select Panem Agency?

I was recommended to hire this vendor by the CEO of another development company in our city.

Describe the scope of their work in detail.

We started by discussing our brand values and business goals. They drew up a PPC strategy around our target demographic and also did research to create competitive SEO content. Plus, they developed SEO architecture for our website.

What was the team composition?

We worked directly with one of the owners, however, as far as I’m concerned, a couple of SEO specialists, a PPC specialist, and a copywriter worked on our project. Actually, their staff consists of more people who work on various projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the tailored SEO and PPC strategies, our business has seen an increase in clientele. Not to mention, Panem easily met our click-through-rate and revenue per ad spend goals, exceeding our expectations.

How effective was the workflow between your team and theirs?

It was very smooth. Taras was readily available whenever there appeared things to talk through. Also, I think that the detailed timely reports they provided each month were really professional and helped us a lot in understanding how the project was going on.

What did you find most impressive about this company?

The team is expert in what they do and they are extremely knowledgeable in their industry.

Are there any areas for improvement?

No. Everything has been great.

BACKGROUND

Please describe your company and your position there.

InterLogic is a Danish owned IT-company in Ukraine, that provides outsourcing of programming. We design and develop websites as well as web and mobile applications. I'm co-owner, Sales and Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Actually, Panem is our long term partner. They provide us with SEO services which we need for developing websites and apps. As we want our clients to fully leverage our products, it’s important that they get the optimized websites or apps. So we use the SEO services to improve visibility of our products.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

We made a decision to hire Panem after we had vetted some agencies. We met the Panem CEO and the team in person and selected them for regular and ongoing collaboration.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Panem experts did SEO for our multiple projects. Typically, each project starts with the discussion of our client’s business values and requirements. Then the Panem team prepares a technical task for our developers to ensure the highest quality of the final product. In the course of each project, they provide us with the total support in website and web/mobile app development, including working on the website structure, and SEO engineering.

How many people from the vendor's team worked with you, and what were their positions?

We mostly communicate with one of the owners, there is also a project manager and a team of SEO experts. Actually, as far as I am concerned, their staff consists of more people who work on various projects, including Google Ads specialists, copywriters etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our products powered by Panem’s SEO get high rankings, web- traffic grows.

Describe their project management style, including communication tools and timelines.

Our team of developers and the Panem SEO team always have effective communication. We have weekly or biweekly calls to discuss the project. They always answer any of our questions in a timely manner.

What did you find most impressive or unique about this company?

The expertise of their team and efficient communication.

Are there any areas for improvement or something they could have done differently?

We are fully satisfied with the outcomes of each project.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Cult of Design, a full-service design firm assisting clients with a wide range of challenges including selection of architectural details and finish, as well as decorating space with furniture, fabrics, and accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

At some point of time we realised that we are grown up enough to hire new people, and, consequently, we were looking for ways to attract more customers. We decided that the best solution would be leveraging our online presence, so we got in touch with Panem. Our main goal was to drive more customers through organic SEO and paid search. We focused on increasing relevant traffic to our website as well as boosting Google Ads ROAS.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

We interviewed six agencies and Panem seemed to have the best approach and experience relevant to the needs of our company. Not to mention, reasonable pricing also affected our choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First of all, we held a meeting to introduce our business strategy to their team, and also share our goals. In a few days, they presented a plan for SEO and a Google Ads strategy to us. After we approved the plan, their team started implementing it right away. They regularly reported on the progress of the project.

How many people from the vendor's team worked with you, and what were their positions?

We mainly communicated with the project manager, however, several SEO experts, a Google Ads specialist and a copywriter were also involved in the project

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Panem team managed to double our traffic within a two-month period and we got one of the top Google SERP positions. Cult of Design started acquiring more customers, so I believe the goals of the project were 100% met.

Describe their project management style, including communication tools and timelines.

It was remarkably effective due to clear communication they provided. We knew the plan, could make remarks and ask questions, and were regularly informed of what had already been done.

What did you find most impressive or unique about this company?

These folks are super responsive, fast, and smart. It was a real pleasure to work with them.

Are there any areas for improvement or something they could have done differently?

No, they did their job well, and we didn’t have any issues.

BACKGROUND

Please describe your company and your position there.

I’m the the Director of Median ads. We are a social media advertising agency. Our team has a seven-year experience in marketing solutions and online advertising. We also run an online educational platform where we offer courses in digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

Our main goal was to start working worldwide, so we needed an efficient SEO service to facilitate our international promotion. Besides keyword research and SEO, Panem Agency provided complete Google Ads support.

What were your goals for this project?

We focused on boosting relevant traffic to our website, and increasing Google Ads ROAS.

SOLUTION

How did you select this vendor?

We investigated numerous reviews and case studies and found out that Panem Agency would best match our goals. I’d also like to point out that reasonable prices for services and ongoing communication with the team much affected our choice of an SEO partner.

Describe the scope of their work in detail.

We started with a couple online meetings to familiarize the Panem team with our business strategy and to establish the goals for the project. With our overall business concept and goals taken into consideration, they prepared a plan for SEO as well as a Google Ads strategy and presented them to us.

While the team were working on our project, they kept in touch with us all the time and reported on the progress of the project.

What was the team composition?

Their team included a project manager, an SEO expert, a Google Ads specialist and a copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we got a higher Google SERP position. They also managed to double our traffic within a short period of time. As a result, we started acquiring more local and overseas customers.

How effective was the workflow between your team and theirs?

We are 100% satisfied with our collaboration. The workflow between the teams was highly effective because they provided clear non-stop communication: explained the plan they drew up for our business, informed us about each stage of work that was done.

What did you find most impressive about this company?

The things that impressed us most:

• experience in SEO
• affordable pricing
• flexibility
• communication
• results met our goals

Are there any areas for improvement?

They did their job very well, so I can’t figure out any. I think that the key to success was the communication they provided. With this, we could fix any disagreements right away and go on moving towards our goal.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at Inoxoft, an outsourced software development company. We have a team of 100 developers, and we create web and mobile applications. We’re continuing to grow and establish offices abroad, including New York, Philadelphia, Tel Aviv, and Oslo. Our headquarters are in Lviv, Ukraine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Panem Agency?

Our main goals were to generate more traffic to our website and to improve our Google ranking and Google Ads optimization. We needed expert assistance, so we went to Panem Agency.

SOLUTION

What was the scope of their involvement?

Our goal was to expand to the global market, and Panem Agency helped us with our international promotions. Their services included keyword research and Google Ads support. They’re also helping us with content production. They have SEO and SEM experts and copywriters on their team.

What is the team composition?

We’ve worked mainly with one person from Panem, but they also have specialists in Google Ads, SEO, and copywriting, who helped create strategy for us. 

How did you come to work with Panem Agency?

We chose Panem Agency based on the positive feedback we heard about them, their affordable pricing, their considerable experience, and their efficient communication.

How much have you invested with them?

The cost so far is $60,000–$70,000.

What is the status of this engagement?

We started working with Panem in mid-2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Panem Agency managed to improve our Google search position and double our traffic within a couple of weeks. We’ve gotten more clients and leads thanks to them.

How did Panem Agency perform from a project management standpoint?

All their tasks have been completed on time. Panem has always given us detailed estimations, and our communication with them is pretty clear. They listen attentively to our suggestions and take them into consideration. We communicate through phone calls and platforms like Zoom and Skype. They track our progress and give us weekly and monthly reports.

What did you find most impressive about them?

We’re impressed with their experience, and that’s why we chose them. Plus, they offer clear communication, and they’re very open. Panem is results-oriented and flexible, and we feel completely satisfied with the results of our collaboration. They’ve managed to achieve the goals we set with them.

Are there any areas they could improve?

They’ve done an excellent job, and I can’t spot any areas where they need to improve.

Do you have any advice for future clients of theirs?

I’d definitely recommend Panem Agency. They’re experts in their field, and they’re open, flexible, and responsible.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Team Manager at Waverley Software, a global full-cycle software engineering company with HQ in Silicon Valley and development centers in Ukraine, Vietnam, and Bolivia. Since 1992 we've been building dedicated development centers for companies in Robotics, Smart Home, Energy, Telecom, and other industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

Panem Agency provides SEO consulting services, including technical website audits, content optimization, and link building.

What were your goals for this project?

We wanted to improve our website's exposure for the relevant search queries and boost our lead generation potential in organic search.

SOLUTION

How did you select this vendor?

We started working with Pavlo Lysyi and Panem Agency after interviewing several SEO consultants. In addition to the fact that they had experience working with technology firms and Western markets, they were also located in Lviv, which allowed for on-site visits to our Lviv office, where our Marketing Team is situated.

Describe the project in detail.

We started a little over two years ago, at the time we had a website with good (but not SEO-friendly enough) content describing our company background, services, and expertise. We had several in-person meetings at the beginning, where we discussed our goals for the SEO, the company specifics, expertise focus, and customer profiles. Pavlo and his team at Panem Agency helped us deeply analyze the structure of the website, improve its performance, speed, discoverability. On the content side, we came up with a strategy to fill in the gaps, fix the current mistakes, developed a vector in which to develop our website and Blog.

What was the team composition?

At first, we only worked with Pavlo Lysyi and a dedicated Keyword Researcher. Now, we also work with an SEO Team Lead, Linkbuilding Manager, and a Project Manager on their side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the two years that we've worked together, we managed to optimize our website for search engines, fill our website with the relevant content, some of it ranking on the first pages of Google. We've improved our overall positions in organic search, significantly grew the number of organic users (and leads) on the website. We continue implementing new SEO strategies and seeing good results for our business.

How effective was the workflow between your team and theirs?

We managed to establish a process, where the workload was effectively divided between our team and theirs. They advise us on the technical side of things, keep us posted about changes in Google algorithms, help with the keyword research, and TF-IDF analysis. We fix all technical issues ourselves, come up with the content strategy, and create our own content, following their recommendations and guidance.

What did you find most impressive about this company?

They are very knowledgeable about everything that's going on in the world of organic traffic, keep an eye on the search tendencies, and help mitigate potential risks.

Are there any areas for improvement?

There's not much to improve, they are there for us when we need them. The team we work with are easy to communicate with, we also learn a lot from them about the SEO best practices in the process.