Panem Agency

BACKGROUND

Please describe your company and your position there.

I am the director of digital marketing for GrowthDot, a company that helps clients with Zendesk import and implementation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to help with Google-related SEO for our website.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

After performing numerous searches on the Internet and doing interviews with other agencies, we selected Panem as our SEO partner. Their team understood our needs and explained to us which steps they would take to achieve our goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At first, Panem suggested to us some ideas for our blog content and made our website more user-friendly. After we approved the content plan they offered, they created quality SEO content for our website. What we liked very much was that their team always kept us up to date with what was going on. As a result, our website has seen spectacular growth in terms of keyword ranking on Google.

How many people from the Panem Agency team worked with you, and what were their positions?

We worked with a project manager, two SEO specialists and a copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our key terms are ranking higher and our number of online conversions have increased as well. All in all, we have seen 80% growth in website traffic.

Describe their project management style, including communication tools and timeliness.

Everything with Panem was really excellent. We had regular phone calls with them to discuss our progress. Also, they responded to our emails in a timely manner. Without any doubt, communication is their asset.

What did you find most impressive or unique about this company?

Panem has an impressive team of dedicated and talented people which makes them unique and a pleasure to work with. They have managed to exceed our goals and expectations.

Are there any areas for improvement or something they could have done differently?

I can’t think of a thing as we haven’t had any negative experiences.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a software consulting and dev company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

• Shape as well as the general marketing vision for the company, and a more thorough online presence through SEO.
• Increase Google ranking.
• Generate more targeted traffic.
• Generate more traffic from the paid channels

SOLUTION

How did you select this vendor and what were the deciding factors?

Friends advised. I tend to trust them. And I was right. Because Panem has been on the market for about 10 years, which means a lot - the guys know the business.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Panem dived deep into our request and problem. They made a very professional and detailed audit of the current state of our marketing related to the goals and the vector where we want to move as a business. We carefully analyzed it, patiently explained the stages of work, answered our questions. Then they began to gradually realize the action plan.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with their project manager, consultants, and product owners in the initial stages. During sprints, we have constant contact with our project manager to understand progress against deliverables.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We build the new company website and Panem helped us to put everything on the right rails from the beginning, which in turn gave a good increase in traffic.

Describe their project management style, including communication tools and timeliness.

They are really professional, fast, and just great. Regular meetings. Agile approach on the go.

What did you find most impressive or unique about this company?

Their attitude in helping us as the client. They are always stay tuned according to the new marketing trends, Google updates, etc.

Are there any areas for improvement or something they could have done differently?

We are completely satisfied with the work done by their team. We wish the growth and prosperity!

BACKGROUND

Please describe your company and your position there.

I’m the assistant manager of LA Piec. It is a pizza delivery service that started in Lviv, Ukraine, but we’re quickly growing and now work in several cities across the country. We offer a variety of wood-fired pizza, salads and drinks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to help us enhance our online presence by means of SEO. Our major goals included lead generation and sales. Also, we focused on increasing brand awareness.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

A comprehensive search and interview process led us to choose Panem.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We met their team in person to discuss our goals. Then they conducted keyword research and prepared an SEO strategy based on its results. They constantly monitored the outcomes and kept us informed on what was going on.

How many people from the Panem Agency team worked with you, and what were their positions?

We worked with a project manager, an SEO team and a copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to the efficient SEO strategy drawn up by the experts at Panem, our business has seen an increase in leads and sales.

Describe their project management style, including communication tools and timeliness.

The workflow was smooth and highly effective. The detailed reports they provided were really helpful in understanding how the project was going on.

What did you find most impressive or unique about this company?

They have managed both the technical and the creative sides of the project really well. Also, we were impressed by clear communication.

Are there any areas for improvement or something they could have done differently?

No, everything was great.

BACKGROUND

Please describe your company and your position there.

I am Head of Marketing at Exoft, custom software development company with a significant background in providing solutions for business demands. We specialize in healthcare and logistics software development, offering mobile and web development services as well as continuous technical support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We wanted to increase awareness about our brand and services, expand our organic presence, and drive new traffic to our site through SEO.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

After performing multiple searches on the Internet and doing interviews with other companies, we selected Panem Agency as our digital marketing partner. They seemed to understand our needs and also explained to us which steps they would take to reach those goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The Panem Agency team optimized our website. They conducted keyword research and optimized the pages. Also, they helped us draw up a solid content plan for our blog and assisted in SEO content creation. Our website has seen impressive results in terms of keyword ranking in Google.

How many people from the Panem Agency team worked with you, and what were their positions?

We worked with an account manager who managed the relationship, an SEO expert and a copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen 80% growth in website traffic.

Describe their project management style, including communication tools and timeliness.

Their team is truly collaborative and supportive, they managed to set up a clear and efficient communication process. We were always aware of what was going on with our project - they sent us weekly reports on our performance by email.

Also, in the course of our project, they arranged several video calls to discuss the next steps as well as achieved results. As for content creation, they sent us outlines for approval and always took our comments into account. They are very responsive in a timely manner.

What did you find most impressive or unique about this company?

We are chiefly impressed with measurable results, accountability, clear communication, and excellent customer service.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to my mind. We are completely satisfied with the results.

BACKGROUND

Please describe your company and your position there.

I am a Creative Director, in Bambuk Studio, the team of creative people who rely on ourselves, our teammates and our collective experience.

The important goal of the studio is to achieve unique design features that distinguish us as not assembly lines for standard products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We had a website update request from one of our clients. Panem Agency conducted SEO analysis of the client's old site and their competitors and helped to improve the structure of the updated site according to SEO requirements.

Our goal was to deliver a well-structured, modernized, and creative website that is indexed by Google.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

Panem Agency was recommended by our previous clients. Main factor was the confidence in future result.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

As soon as we got the request for a website redesign, we turned to the Panem Agency for their help with the SEO part. When all conditions were agreed upon, they started to work on the semantic core for the client's site.

After that, in a while, we had joint 3 side negotiations via the client's communication tool on which Panem Agency pleasantly explained 'How SEO works and what result client can get'.

The next step of the Agency was to view and give directions of improvement for our recommended website structure. Later we have included them in our layout.

The great part of their work was to analyze the client's old site and their competitors to prepare a detailed report on contemporary and existing keywords and backlinks.

How many people from the vendor's team worked with you, and what were their positions?

We cooperated with the project manager and 2 SEO-specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Having conducted a comparative analysis of the indicators for the site for April and December 2020, we can see a number of positive changes, including higher domain rating, an increase of backlinks, and a doubling of the site traffic.

Describe their project management style, including communication tools and timelines.

Panem Agency has always been ready, if necessary, to get in touch with us or with the client on joint calls.

What did you find most impressive or unique about this company?

They were always patient and willing to spend time on an accessible explanation about the elements of their work and SEO in general.

Are there any areas for improvement or something they could have done differently?

In a complex structure of cooperation, when there are more than two parties, it is important to take risks regarding deadlines or timely warn the manager who keeps in touch directly with the client about such a possibility.

The Agency should slightly improve this area. In general, we are satisfied with the collaboration and will be happy to contact them again.

BACKGROUND

Please describe your company and your position there.

I’m the Marketing Director of HebronSoft, a software development company. Our professional team provides full spectrum services in web/mobile, custom software development, blockchain, IoT, team extension, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to leverage our online presence. Our primary goal was to get higher rankings through organic SEO. Also, we wanted the Panem team to help us with website development, and SEO website architecture planning in the first place.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

We experimented with a couple of other vendors until we ran into Panem.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First of all, we had an online meeting where we discussed our brand values and business goals.

After that, SEO experts from Panem did research to create competitive SEO content and developed SEO architecture for our website. We had weekly calls to discuss the project and its outcomes.

How many people from the vendor's team worked with you, and what were their positions?

In addition to a project manager, we worked with three SEO specialists and a copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to the tailored SEO strategy, our website has seen the expected increase in leads.

Describe their project management style, including communication tools and timelines.

The workflow was great. We hold weekly meetings and we communicate regularly via email, Zoom, Google Hangouts, etcv. Panem always kept us updated on tasks performed.

What did you find most impressive or unique about this company?

They have an impressive range of skills. Our partnership was excellent. The composed team was extremely responsive. They were professional and knowledgeable, and that leaded to results.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I work as the marketing manager of Very Good Security (VGS), a leading data security and enablement company. I’m responsible for Demand Generation, Marketing Operations, SEO, and Paid Advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Initially, we hired Panem Agency for SEO optimization – with the goal of winning the PCI Compliance market and getting on the first page of Google search results for the keyword “PCI compliance” keyword 33K monthly searches.

A few months later, we started leveraging Panem’s team for paid advertising on Google AdWords. The goal was to receive quality leads from the paid channel.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

We were working with many SEO & PPC contractors before the Panem Agency, but the results weren’t satisfying and we didn’t have enough expertise within the company to drive these channels ourselves. Panem was referred to us by one of our VGS employees.

After reviewing the first deliverables from Panem, I was confident in our choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We outsource all SEO and PPC efforts to the Panem team. They helped us create an SEO and PPC strategy as well as build out metrics and analytics to understand the performance of each channel.

On the SEO side, they support VGS in keywords research, SEO tech analysis, blog analysis and optimization, link building, and guest posting.

On the PPC side, Panem helps us conduct keyword research to understand what keywords are worth bidding for, launch campaigns on Google AdWords, optimize campaigns, and bring in leads that convert into paying customers.

How many people from the vendor's team worked with you, and what were their positions?

We’re in touch with the CTO of the company on a weekly basis (in the beginning of the project, we spoke to Pavlo more than to our own moms due to the scope of work). We have a dedicated project manager, SEO specialists, and Olesya -- a very hardworking and passionate PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In less than a year, we were able to succeed in our goal to win the PCI compliance market – from not ranking for PCI compliance at all to moving up to the 14th position.

We moved our blog from subdomain to subfolder, per the SEO specialist’s recommendation, and saw a great improvement in the quality of traffic and lead conversions.

We are experimenting with our paid advertisements a lot. Olesya and the team are helping us move as fast as we want to while staying focused on the quality of leads we bring.

Describe their project management style, including communication tools and timelines.

The most important thing for us is the ability to be flexible, react to our inquiries in a timely manner, and execute. Panem’s project management style hits all these points.

We have weekly check-ins regarding the progress of our project in Google Hangouts, but the team is also very open to initiate a conversation if we need their help ASAP.

What did you find most impressive or unique about this company?

Undoubtedly, the Panem agency is more than just an agency. They are a part of our VGS team. They are all hard working, result oriented, and are ready to go above and beyond to help us hit our business goals.

Are there any areas for improvement or something they could have done differently?

VGS + Panem = Success

BACKGROUND

Please describe your company and your position there.

I’m the CEO of IVVYSOFT, a custom software services company based in Lviv, Ukraine. We work with a wide range of languages, platforms and tools. Our services include system architecture and design, software development, project management, IT support and network administration, testing and quality assurance, and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

We engaged Panem to develop a better web presence.

What were your goals for this project?

First of all, we wanted to attract new clients through PPC. Also, we decided to try an organic SEO in order to get higher rankings. Finally, we wanted Panem Agency experts to assist us with website development, primarily with SEO website architecture planning.

SOLUTION

How did you select Panem Agency?

I was recommended to hire this vendor by the CEO of another development company in our city.

Describe the scope of their work in detail.

We started by discussing our brand values and business goals. They drew up a PPC strategy around our target demographic and also did research to create competitive SEO content. Plus, they developed SEO architecture for our website.

What was the team composition?

We worked directly with one of the owners, however, as far as I’m concerned, a couple of SEO specialists, a PPC specialist, and a copywriter worked on our project. Actually, their staff consists of more people who work on various projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the tailored SEO and PPC strategies, our business has seen an increase in clientele. Not to mention, Panem easily met our click-through-rate and revenue per ad spend goals, exceeding our expectations.

How effective was the workflow between your team and theirs?

It was very smooth. Taras was readily available whenever there appeared things to talk through. Also, I think that the detailed timely reports they provided each month were really professional and helped us a lot in understanding how the project was going on.

What did you find most impressive about this company?

The team is expert in what they do and they are extremely knowledgeable in their industry.

Are there any areas for improvement?

No. Everything has been great.

BACKGROUND

Please describe your company and your position there.

InterLogic is a Danish owned IT-company in Ukraine, that provides outsourcing of programming. We design and develop websites as well as web and mobile applications. I'm co-owner, Sales and Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Actually, Panem is our long term partner. They provide us with SEO services which we need for developing websites and apps. As we want our clients to fully leverage our products, it’s important that they get the optimized websites or apps. So we use the SEO services to improve visibility of our products.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

We made a decision to hire Panem after we had vetted some agencies. We met the Panem CEO and the team in person and selected them for regular and ongoing collaboration.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Panem experts did SEO for our multiple projects. Typically, each project starts with the discussion of our client’s business values and requirements. Then the Panem team prepares a technical task for our developers to ensure the highest quality of the final product. In the course of each project, they provide us with the total support in website and web/mobile app development, including working on the website structure, and SEO engineering.

How many people from the vendor's team worked with you, and what were their positions?

We mostly communicate with one of the owners, there is also a project manager and a team of SEO experts. Actually, as far as I am concerned, their staff consists of more people who work on various projects, including Google Ads specialists, copywriters etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our products powered by Panem’s SEO get high rankings, web- traffic grows.

Describe their project management style, including communication tools and timelines.

Our team of developers and the Panem SEO team always have effective communication. We have weekly or biweekly calls to discuss the project. They always answer any of our questions in a timely manner.

What did you find most impressive or unique about this company?

The expertise of their team and efficient communication.

Are there any areas for improvement or something they could have done differently?

We are fully satisfied with the outcomes of each project.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Cult of Design, a full-service design firm assisting clients with a wide range of challenges including selection of architectural details and finish, as well as decorating space with furniture, fabrics, and accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

At some point of time we realised that we are grown up enough to hire new people, and, consequently, we were looking for ways to attract more customers. We decided that the best solution would be leveraging our online presence, so we got in touch with Panem. Our main goal was to drive more customers through organic SEO and paid search. We focused on increasing relevant traffic to our website as well as boosting Google Ads ROAS.

SOLUTION

How did you select Panem Agency and what were the deciding factors?

We interviewed six agencies and Panem seemed to have the best approach and experience relevant to the needs of our company. Not to mention, reasonable pricing also affected our choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First of all, we held a meeting to introduce our business strategy to their team, and also share our goals. In a few days, they presented a plan for SEO and a Google Ads strategy to us. After we approved the plan, their team started implementing it right away. They regularly reported on the progress of the project.

How many people from the vendor's team worked with you, and what were their positions?

We mainly communicated with the project manager, however, several SEO experts, a Google Ads specialist and a copywriter were also involved in the project

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Panem team managed to double our traffic within a two-month period and we got one of the top Google SERP positions. Cult of Design started acquiring more customers, so I believe the goals of the project were 100% met.

Describe their project management style, including communication tools and timelines.

It was remarkably effective due to clear communication they provided. We knew the plan, could make remarks and ask questions, and were regularly informed of what had already been done.

What did you find most impressive or unique about this company?

These folks are super responsive, fast, and smart. It was a real pleasure to work with them.

Are there any areas for improvement or something they could have done differently?

No, they did their job well, and we didn’t have any issues.