Panem Agency

BACKGROUND

Please describe your company and position.

I am the CEO of SAC

Describe what your company does in a single sentence.

Auto repair and service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Panem Agency to accomplish?

• Generate more lead & traffic
• To be ranked on 1st page of google

SOLUTION

How did you find Panem Agency?

• Online Search
• Clutch Site

Why did you select Panem Agency over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Our decision to engage with this agency was based on the positive feedback provided on Clutch. Following several consultations and meetings with their team of experts, we were able to convey our project requirements and objectives.

As a result of their professional and well-structured approach, our website has demonstrated significant improvements in generating leads over the course of several months. We appreciate their commitment to quality and their ability to consistently deliver results. We highly recommend this agency for their exemplary work ethic and expertise in the field.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were well organized, Delivered on time, and they always responded to my needs

What was your primary form of communication with Panem Agency?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I was impressed by their good quality of work, plus noticeable results

Are there any areas for improvement or something Panem Agency could have done differently?

none that I can think of

BACKGROUND

Please describe your company and your position there.

I'm the owner of a kids’ play space in Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to help us with our Google Ads campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was choosing between two agencies. Although both Panem and another agency have broad PPC expertise, after talking to them I chose Panem as they're easy to communicate with and have experience in niches close to my business.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a call where we discussed our PPC goals. Then they did research to find out more about our local market, target audience, competitors, etc. First, they sent us the results of the research. Then, we received another report with the keywords to target and ready ad copies.

We made several minor corrections in the copies and sent them back. After that, they launched our campaign. The ads started to bring traffic from the very first day. In a few days, we got our first online bookings from people who clicked the ads.

How many people from the vendor's team worked with you, and what were their positions?

Two Google Ads specialists and a project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We didn't advertise on search engines before but are happy about finally doing it. Our Google Ads campaigns bring traffic and conversions we didn't expect. In addition, we’re satisfied with the ROI.

Describe their project management style, including communication tools and timeliness.

They're friendly and easy to communicate with. We use email and Skype to communicate.

What did you find most impressive or unique about this company?

They're experienced in PPC and do their job as if this was their company’s advertising campaign, always thinking of the best possible ways to solve problems.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Manager of a software development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired the Panem team to audit our SEO activities, come up with the strategy to rank higher on google and bring more leads from organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on clutch + a personal recommendation from a friend

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At first, we started with an SEO audit, when it was done and we fixed all the problems on our side we started collaborating on building up our website. Now we are adding more service & industry pages.

How many people from the vendor's team worked with you, and what were their positions?

2 people - the account manager and an SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far we are building up the search volume, and the traffic is growing.

Describe their project management style, including communication tools and timeliness.

We have a meeting on a weekly basis.

What did you find most impressive or unique about this company?

Their expertise in our domain is quite profound.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind.

BACKGROUND

Please describe your company and your position there.

I'm a Product Marketing Manager at a SaaS company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Setting up and managing Google Ads campaigns. Our primary goal was to grow sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

Word of mouth. One of our partners had previously hired Panem for SEO services and Google Ads and they were satisfied with the results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with extensive research to find out more about the market, our target audience, competitors, etc. and they also collected keywords to use in ad copies. Then, we wrote the ads and they set up the campaigns. They provide us with a report on the campaign’s performance on a weekly basis. They constantly monitor KPIs and change settings to achieve better results.

How many people from the vendor's team worked with you, and what were their positions?

PPC Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've noticed an increase in traffic and conversions.

Describe their project management style, including communication tools and timeliness.

We have a video call on a weekly basis where their PPC specialist updates us on how our campaigns have been performing. We communicate through Google Meet and Slack.

What did you find most impressive or unique about this company?

They're hardworking and experienced in PPC.

Are there any areas for improvement or something they could have done differently?

We have been very satisfied with our partnership with Panem and have not encountered any major issues. Although, I would have liked a little more attention to detail.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager at a company that offers coworking spaces.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

To manage our Google Ads campaigns, to increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We partnered with Panem for one of our past projects and were satisfied with the results. They are good at managing Google Ads and don’t charge too much for their services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we talked over our goals and budget, and after some research and analysis, they created and launched our ad campaigns. They closely monitor the campaigns’ performance and, based on the metrics, make changes to make sure our ads are shown to our potential clients. Everything is documented — we get regular reports with the metrics and steps done to improve the ads performance.

How many resources from the vendor's team worked with you, and what were their positions?

• A PM
• a Google Ads specialist
• a copywriter

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our advertising campaigns bring the desired results.

How effective was the workflow between your team and theirs?

We enjoy working with them. They stick to timelines and are always available to answer our questions.

What did you find most impressive or unique about this company?

They do their job really well.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I’m the content and marketing manager at an electrical goods store. We work only online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to set up and manage a PPC campaign for our store. Our goal was to grow sales by targeting the ads at our potential customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them online. The deciding factor was that they had the expertise we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the first meeting, we discussed our goals and provided them with access to our Google Ads account. They explained to us their next steps and got down to work. Those steps included keyword analysis, audience targeting, creating different versions of ads, launching the campaign, analyzing its performance, and optimizing the strategy.

How many people from the vendor's team worked with you, and what were their positions?

We worked with their CEO, an account manager, and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign started generating sales on the next day after launch, and the results got even better after optimization. The PPC specialist from Panem managed to achieve a pretty low cost per conversion, which we’re especially happy about.

Describe their project management style, including communication tools and timeliness.

We communicated via email.

What did you find most impressive or unique about this company?

They are client-focused and do their best to achieve the top results.

Are there any areas for improvement or something they could have done differently?

Nothing to improve.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an eCommerce platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Our company hired Panem to set up and manage our pay-per-click campaigns. Our goal was to increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had previously hired Panem for SEO services and were satisfied with the results. Another deciding factor was that they provided a bunch of successful PPC case studies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They analyzed our competition and did keyword research to create ad groups that would work best to achieve our goals. Then, they provided us with keywords and explained the basic rules of writing ad copies (in fact, they can do it themselves but we chose to write ads on our own). Once we sent them the ad copies, they launched our campaign. During the first two weeks, their PPC specialist closely monitored KPIs to obtain insights on how our campaign could be improved — drive more conversions while decreasing our PPC expenses.

The PPC specialist sent us the report with screenshots showing how the metrics had been changing during the first two weeks, which was followed by a video call where she explained the report in detail as well as her next steps. The new settings helped drive better results. The process takes place over and over, she analyzes metrics and adjusts the campaign

How many people from the vendor's team worked with you, and what were their positions?

Two, a project manager and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are satisfied with the number of impressions, CPC, and conversion rates we are seeing now.

Describe their project management style, including communication tools and timeliness.

It is easy to communicate with them. They are very responsive and can explain things in simple terms. We use Google Meet for video conferencing and Telegram for quick questions. They email reports on time.

What did you find most impressive or unique about this company?

Their expertise in PPC and easy communication.

Are there any areas for improvement or something they could have done differently?

No, everything is great.

BACKGROUND

Please describe your company and your position there.

I am the marketing director at an electrical goods retailer. We run three physical stores and an online store. We specialize in diode lighting products and household electrical installation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We were looking for a partner that can set up and manage Google ads for us. Our goals were to generate brand awareness and increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our local suppliers who works with Panem recommended them to us. After talking with a PPC specialist from Panem for the first time, we realized they were a good fit for a long-term relationship. What we liked most was that they take time to do research and follow a data-driven, strategic approach. Moreover, they appeared very collaborative and easy to communicate with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The initial phase of the project involved market research, customer profiling, and setting up target benchmarks for our KPIs. Then they created and launched our PPC campaigns. They’ve been thoroughly monitoring the campaigns’ performance and changing settings for better results.

How many people from the vendor's team worked with you, and what were their positions?

A PM and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Starting from the third week after the campaigns went live, our sales have been going up while the cost of acquisition has been going down. Now is a very active period for our campaign since the demand has increased. Our PPC specialist always tracks indicators and demand on the market to optimize campaigns and budgets for better results

Describe their project management style, including communication tools and timeliness.

They’re very responsive and really great at managing the project. We have monthly reports with main indicators and recommendations for the next period. We communicate via Viber.

What did you find most impressive or unique about this company?

They are responsive and do their job well.

Are there any areas for improvement or something they could have done differently?

No, there’s nothing to complain about.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an eCommerce platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

Our company hired Panem to set up and manage our pay-per-click campaigns. Our goal was to increase sales.

SOLUTION

How did you select this vendor?

We had previously hired Panem for SEO services and were satisfied with the results. Another deciding factor was that they provided a bunch of successful PPC case studies.

Describe the scope of their work in detail.

They analyzed our competition and did keyword research to create ad groups that would work best to achieve our goals. Then, they provided us with keywords and explained the basic rules of writing ad copies (in fact, they can do it themselves but we chose to write ads on our own). Once we sent them the ad copies, they launched our campaign.

During the first two weeks, their PPC specialist closely monitored KPIs to obtain insights on how our campaign could be improved — drive more conversions while decreasing our PPC expenses. The PPC specialist sent us the report with screenshots showing how the metrics had been changing during the first two weeks, which was followed by a video call where she explained the report in detail as well as her next steps. The new settings helped drive better results. The process takes place over and over, she analyzes metrics and adjusts the campaign.

What was the team composition?

Two:

• a project manager
• a PPC specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are satisfied with the number of impressions, CPC, and conversion rates we are seeing now.

How effective was the workflow between your team and theirs?

It is easy to communicate with them, they are very responsive and can explain things in simple terms. We use Google Meet for video conferencing and Telegram for quick questions. They email reports on time.

What did you find most impressive about this company?

Their expertise in PPC and easy communication are impressive.

Is there any area for improvement or anything that could have been done differently?

No, everything is great.

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager at an online store. We offer stationery and office supplies to businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

We needed professional assistance with PPC management.

SOLUTION

How did you select this firm and what were the deciding factors?

By word of mouth. Two of our partners used their PPC services and recommended Panem to us as they had seen very good results. Another deciding factor was affordability. We talked to many people and compared prices from different agencies.

Describe the project in detail and walk through their service package.

We started with discussing our conversion rate goals as well as our past DIY PPC efforts (which didn’t bring expected results so we sought help from professionals). The PPC specialist at Panem suggested setting up a new Google Ads account and doing everything from scratch, and we agreed. She also explained the project steps that included keyword research, competitor analysis, writing ad copies, combining them into groups, targeting etc. After a week, we were notified that our campaign had been launched and was closely monitored.

In the first two weeks, we saw the first results, but that wasn’t all. The PPC specialist needed that time to see how our ads performed and make necessary adjustments for better results. She sent us a report on the ads performance that included graphs with valuable statistics — how many people saw our ads, how many of them clicked, their demographics, etc. After the campaign was reviewed and the settings were modified based on the results of its performance during the first two weeks, we started receiving more conversions.

How many resources from the vendor's team worked with you, and what were their positions?

A PM and a PPC specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The conversion rate has grown by around 400% if we compare the time when we managed our ads by ourselves with now, when our PPC campaign is handled by a professional. In addition, now we realize that we were simply draining our budget. Olesya, the PPC specialist at Panem we work with, is really talented at bidding that helps to save on advertising costs.

How effective was the workflow between your team and theirs?

In general, we’re satisfied with the way in which the project has been managed. They are responsive and don’t mind answering our questions. Our first meeting was on Google Meet. For communication, we mostly use Telegram and they email us the reports.

What did you find most impressive or unique about this company?

Their expertise in PPC impresses us. 

Are there any areas for improvement or something they could have done differently?

No, everything is great.