Panem Agency

BACKGROUND

Please describe your company and your position there.

I'm a Product Marketing Manager at a SaaS company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Setting up and managing Google Ads campaigns. Our primary goal was to grow sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

Word of mouth. One of our partners had previously hired Panem for SEO services and Google Ads and they were satisfied with the results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with extensive research to find out more about the market, our target audience, competitors, etc. and they also collected keywords to use in ad copies. Then, we wrote the ads and they set up the campaigns. They provide us with a report on the campaign’s performance on a weekly basis. They constantly monitor KPIs and change settings to achieve better results.

How many people from the vendor's team worked with you, and what were their positions?

PPC Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've noticed an increase in traffic and conversions.

Describe their project management style, including communication tools and timeliness.

We have a video call on a weekly basis where their PPC specialist updates us on how our campaigns have been performing. We communicate through Google Meet and Slack.

What did you find most impressive or unique about this company?

They're hardworking and experienced in PPC.

Are there any areas for improvement or something they could have done differently?

We have been very satisfied with our partnership with Panem and have not encountered any major issues. Although, I would have liked a little more attention to detail.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager at a company that offers coworking spaces.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

To manage our Google Ads campaigns, to increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We partnered with Panem for one of our past projects and were satisfied with the results. They are good at managing Google Ads and don’t charge too much for their services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we talked over our goals and budget, and after some research and analysis, they created and launched our ad campaigns. They closely monitor the campaigns’ performance and, based on the metrics, make changes to make sure our ads are shown to our potential clients. Everything is documented — we get regular reports with the metrics and steps done to improve the ads performance.

How many resources from the vendor's team worked with you, and what were their positions?

• A PM
• a Google Ads specialist
• a copywriter

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our advertising campaigns bring the desired results.

How effective was the workflow between your team and theirs?

We enjoy working with them. They stick to timelines and are always available to answer our questions.

What did you find most impressive or unique about this company?

They do their job really well.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I’m the content and marketing manager at an electrical goods store. We work only online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We hired Panem to set up and manage a PPC campaign for our store. Our goal was to grow sales by targeting the ads at our potential customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them online. The deciding factor was that they had the expertise we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the first meeting, we discussed our goals and provided them with access to our Google Ads account. They explained to us their next steps and got down to work. Those steps included keyword analysis, audience targeting, creating different versions of ads, launching the campaign, analyzing its performance, and optimizing the strategy.

How many people from the vendor's team worked with you, and what were their positions?

We worked with their CEO, an account manager, and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign started generating sales on the next day after launch, and the results got even better after optimization. The PPC specialist from Panem managed to achieve a pretty low cost per conversion, which we’re especially happy about.

Describe their project management style, including communication tools and timeliness.

We communicated via email.

What did you find most impressive or unique about this company?

They are client-focused and do their best to achieve the top results.

Are there any areas for improvement or something they could have done differently?

Nothing to improve.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an eCommerce platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

Our company hired Panem to set up and manage our pay-per-click campaigns. Our goal was to increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had previously hired Panem for SEO services and were satisfied with the results. Another deciding factor was that they provided a bunch of successful PPC case studies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They analyzed our competition and did keyword research to create ad groups that would work best to achieve our goals. Then, they provided us with keywords and explained the basic rules of writing ad copies (in fact, they can do it themselves but we chose to write ads on our own). Once we sent them the ad copies, they launched our campaign. During the first two weeks, their PPC specialist closely monitored KPIs to obtain insights on how our campaign could be improved — drive more conversions while decreasing our PPC expenses.

The PPC specialist sent us the report with screenshots showing how the metrics had been changing during the first two weeks, which was followed by a video call where she explained the report in detail as well as her next steps. The new settings helped drive better results. The process takes place over and over, she analyzes metrics and adjusts the campaign

How many people from the vendor's team worked with you, and what were their positions?

Two, a project manager and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are satisfied with the number of impressions, CPC, and conversion rates we are seeing now.

Describe their project management style, including communication tools and timeliness.

It is easy to communicate with them. They are very responsive and can explain things in simple terms. We use Google Meet for video conferencing and Telegram for quick questions. They email reports on time.

What did you find most impressive or unique about this company?

Their expertise in PPC and easy communication.

Are there any areas for improvement or something they could have done differently?

No, everything is great.

BACKGROUND

Please describe your company and your position there.

I am the marketing director at an electrical goods retailer. We run three physical stores and an online store. We specialize in diode lighting products and household electrical installation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

We were looking for a partner that can set up and manage Google ads for us. Our goals were to generate brand awareness and increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our local suppliers who works with Panem recommended them to us. After talking with a PPC specialist from Panem for the first time, we realized they were a good fit for a long-term relationship. What we liked most was that they take time to do research and follow a data-driven, strategic approach. Moreover, they appeared very collaborative and easy to communicate with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The initial phase of the project involved market research, customer profiling, and setting up target benchmarks for our KPIs. Then they created and launched our PPC campaigns. They’ve been thoroughly monitoring the campaigns’ performance and changing settings for better results.

How many people from the vendor's team worked with you, and what were their positions?

A PM and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Starting from the third week after the campaigns went live, our sales have been going up while the cost of acquisition has been going down. Now is a very active period for our campaign since the demand has increased. Our PPC specialist always tracks indicators and demand on the market to optimize campaigns and budgets for better results

Describe their project management style, including communication tools and timeliness.

They’re very responsive and really great at managing the project. We have monthly reports with main indicators and recommendations for the next period. We communicate via Viber.

What did you find most impressive or unique about this company?

They are responsive and do their job well.

Are there any areas for improvement or something they could have done differently?

No, there’s nothing to complain about.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an eCommerce platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

Our company hired Panem to set up and manage our pay-per-click campaigns. Our goal was to increase sales.

SOLUTION

How did you select this vendor?

We had previously hired Panem for SEO services and were satisfied with the results. Another deciding factor was that they provided a bunch of successful PPC case studies.

Describe the scope of their work in detail.

They analyzed our competition and did keyword research to create ad groups that would work best to achieve our goals. Then, they provided us with keywords and explained the basic rules of writing ad copies (in fact, they can do it themselves but we chose to write ads on our own). Once we sent them the ad copies, they launched our campaign.

During the first two weeks, their PPC specialist closely monitored KPIs to obtain insights on how our campaign could be improved — drive more conversions while decreasing our PPC expenses. The PPC specialist sent us the report with screenshots showing how the metrics had been changing during the first two weeks, which was followed by a video call where she explained the report in detail as well as her next steps. The new settings helped drive better results. The process takes place over and over, she analyzes metrics and adjusts the campaign.

What was the team composition?

Two:

• a project manager
• a PPC specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are satisfied with the number of impressions, CPC, and conversion rates we are seeing now.

How effective was the workflow between your team and theirs?

It is easy to communicate with them, they are very responsive and can explain things in simple terms. We use Google Meet for video conferencing and Telegram for quick questions. They email reports on time.

What did you find most impressive about this company?

Their expertise in PPC and easy communication are impressive.

Is there any area for improvement or anything that could have been done differently?

No, everything is great.

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager at an online store. We offer stationery and office supplies to businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

We needed professional assistance with PPC management.

SOLUTION

How did you select this firm and what were the deciding factors?

By word of mouth. Two of our partners used their PPC services and recommended Panem to us as they had seen very good results. Another deciding factor was affordability. We talked to many people and compared prices from different agencies.

Describe the project in detail and walk through their service package.

We started with discussing our conversion rate goals as well as our past DIY PPC efforts (which didn’t bring expected results so we sought help from professionals). The PPC specialist at Panem suggested setting up a new Google Ads account and doing everything from scratch, and we agreed. She also explained the project steps that included keyword research, competitor analysis, writing ad copies, combining them into groups, targeting etc. After a week, we were notified that our campaign had been launched and was closely monitored.

In the first two weeks, we saw the first results, but that wasn’t all. The PPC specialist needed that time to see how our ads performed and make necessary adjustments for better results. She sent us a report on the ads performance that included graphs with valuable statistics — how many people saw our ads, how many of them clicked, their demographics, etc. After the campaign was reviewed and the settings were modified based on the results of its performance during the first two weeks, we started receiving more conversions.

How many resources from the vendor's team worked with you, and what were their positions?

A PM and a PPC specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The conversion rate has grown by around 400% if we compare the time when we managed our ads by ourselves with now, when our PPC campaign is handled by a professional. In addition, now we realize that we were simply draining our budget. Olesya, the PPC specialist at Panem we work with, is really talented at bidding that helps to save on advertising costs.

How effective was the workflow between your team and theirs?

In general, we’re satisfied with the way in which the project has been managed. They are responsive and don’t mind answering our questions. Our first meeting was on Google Meet. For communication, we mostly use Telegram and they email us the reports.

What did you find most impressive or unique about this company?

Their expertise in PPC impresses us. 

Are there any areas for improvement or something they could have done differently?

No, everything is great.

BACKGROUND

Please describe your company and your position there.

I am a marketing director at an eCommerce store specializing in pet products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

When reconsidering our marketing strategy, we realized that we needed professional assistance with competitor analysis. Our goal was to obtain insights about our competition and use this data to step up our marketing efforts and thus grow leads and sales. In addition, we needed an agency with SEO expertise to help us analyze our link building strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I used my extensive network of marketers and talked to some people who could give me good advice about what agency to choose. I conducted interviews with shortlisted agencies and chose Panem. They explained the process of competitor analysis step by step, provided examples and relevant case studies. It was obvious that they had done this many times and had the experience we were looking for.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For starters, we had a meeting to discuss our goals in more detail. In two weeks, they sent us a detailed report on what had been already done, and, after some time, they provided the final report followed by another meeting at which they explained the outcomes of the project and suggested steps to improve our marketing strategy.

How many people from the vendor's team worked with you, and what were their positions?

An account manager, an SEO specialist, a marketing specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve received a clear picture of our competition which allows us to develop a stronger marketing strategy. Also, we got a report on the performance of our current link building strategy which helped us identify our growth points.

Describe their project management style, including communication tools and timeliness.

We contacted them by email first, but then we moved to Telegram, where we could ask their manager questions concerning our project. For online meetings, we used Google Meet. They met deadlines. In general, the project has been managed well.

What did you find most impressive or unique about this company?

Their extensive marketing expertise can help you with any aspect of marketing.

Are there any areas for improvement or something they could have done differently?

No, everything was great.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager at a wedding services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency?

We needed help with creating and managing a Google Ads campaign.

SOLUTION

How did you select this firm and what were the deciding factors?

I found them on Google and explored client reviews. The independent reviews and the case studies I found on their website demonstrated the expertise we were looking for.

Describe the project in detail and walk through their service package.

It took their PPC specialist around a week to do the necessary research to tailor a viable Google Ads strategy. We were notified when the campaign went live. They’ve been closely monitoring all the metrics to adjust the campaign so that it can bring better results.

How many resources from the vendor's team worked with you, and what were their positions?

A PM and a certified Google Ads specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Our expectations have been exceeded. The PPC campaign keeps on driving sales.

How effective was the workflow between your team and theirs?

They are always readily available to answer our questions and keep us in the loop about what’s going on by providing detailed reports. We use Telegram, email, and Google Meet for communication.

What did you find most impressive or unique about this company?

They are responsive, helpful, and have great PPC expertise.

Are there any areas for improvement or something they could have done differently?

It’s been a pleasure working with them, so nothing comes to my mind.

BACKGROUND

Please describe your company and your position there.

I am the site manager in the Old Lion Publishing House

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Panem Agency, and what were your goals?

They provide SEO services for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Positive feedback from other companies

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us with keywords, advertising campaings, setting redirects, audits

How many people from the vendor's team worked with you, and what were their positions?

Maybe around five people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site is the first in google searches, successful sales results after configured campaigns

Describe their project management style, including communication tools and timeliness.

We mostly use skype and email. We have good communication and the team is quick to respond to my tasks

What did you find most impressive or unique about this company?

Their level of professionalism and knowledge in this field was impressive.

Are there any areas for improvement or something they could have done differently?

I'd like it if they came to the able with more ideas