Orbit Media Studios

BACKGROUND

Please describe your company and position.

I am the Director of Marketing & Communications of Board of Certification for Emergency Nursing

Describe what your company does in a single sentence.

BCEN is a certifying body that develops and administers national board certification exams and continuing education for nurses working in adult and pediatric emergency, trauma, transport, and burn specialties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orbit Media Studios to accomplish?

• A more modern website that is SEO/AEO-focused.
• A streamlined, contemporary design.
• A better user experience from navigation to resources offered and how it's communicated on-page.

SOLUTION

How did you find Orbit Media Studios?

Webinar

Why did you select Orbit Media Studios over others?

Scope matched our needs exactly

How many teammates from Orbit Media Studios were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BCEN engaged Orbit to develop a new website that told the story of our many services and resources in a more user-friendly way. Our audience - nurses working across the emergency spectrum - is busy and doesn't want to get bogged down in marketing jargon. They tightened up our copy for maximum scannibility and SEO/AEO, provided a more modern, seamless and immerservice design, and integrated our LMS so users could find continuing education offerings directly within our website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Despite our in-house team delaying the project at several intervals due to bandwidth, Orbit miraculously launched the website on the original launch date. They also took on additional content migration work that our team simply didn't have the time to do. And most surprising of all, we launched our new website over a month ago and have not heard one complaint from any of our 55,000+ candidates! In the marketing/web dev world, I feel this is unheard of and it speaks to the level of thought that Orbit invested in this project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management skills from the Orbit team was unmatched. They have actually inspired our team to beef up our own processes and language around project management. They delivered on time and with great clarity and documentation. They responded in a timely fashion to our needs, always positive and helpful, and truly took most of the stress out of a highly stressful project for our small organization that serves a big audience. Orbit was a fantastic partner and has PM mastered.

What was your primary form of communication with Orbit Media Studios?

Virtual Meeting

What did you find most impressive or unique about this company?

Everything - from the project management skills to the ability to understand our niche certification board and deliver on our needs, on time and on budget, we were blown away by Orbit and I've recommended them to several colleagues needing website support already.

Are there any areas for improvement or something Orbit Media Studios could have done differently?

The only area of improvement I can think of is being more transparent and explanatory about each stage in the process for clients who might not understand the inner workings of website development and launch. Not only explaining each stage or step, but what it means and why we are doing it. (i.e., "Explain it to me like I'm five") Luckily we had an IT partner who helped us through the DNS/launch process, but even with nearly a dozen website launches under my own belt, I found it hard to understand exactly what was happening and what my role was at the end. I think they're just experts at what they do and they are so comfortable with the process they can move through without thinking about the need to explain.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing & Communications of Alliance Theatre

Describe what your company does in a single sentence.

We are a Tony Award-winning theater company producing live theater on three stages for audiences of all ages, and we offer a variety of training and educational programming. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orbit Media Studios to accomplish?

• Improve customer experience on our website from their first visit through the end of the purchase process.
• Improve ADA compliance and accessibility.
• Design the site for better integration with our ticketing platform, Tessitura, to make it easier for patrons buying tickets and improved filtering/searching capabilities for our classes & camps.
• Improve site for mobile users.

SOLUTION

How did you find Orbit Media Studios?

Referral

Why did you select Orbit Media Studios over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned
• Proven success with Tessitura integrations

How many teammates from Orbit Media Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed Orbit to redesign our website on Wordpress instead of Drupal, including developing custom integrations between the website and our ticketing platform & CRM, Tessitura.  Our must-haves included: improving the accessibility rating on the site to AA 2.1; improving the on-site integration with Tessitura to show upcoming performances and allow the users to select their performance date and time before putting their tickets in the cart and changing platforms (from site to Tessitura); improving how we display and sell our classes and camps to allow for more filtering by the customers; redesign our site navigation to help customers navigate to what they're trying to find; and make everything easier to navigate on mobile devices. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All the integrations we asked for are working well; the site has reached the AA 2.1 rating. Our site just launched, so we'll continue to gather data on use, but we expect to see an even higher percentage of our sales coming from mobile devices with these improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project managers were great - very communicative, very thorough in their project organization, and very responsive to our feedback.  The project was delivered very close to our original timeline, and any time adjustments were because we (the client) asked for more time to review.  They helped us with every aspect of the project, including hosting and ongoing support/maintanence.  

What was your primary form of communication with Orbit Media Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really appreciated their level of organization and communication.  I also appreciated the effort made to train us on the management of the site going forward, including style guides, training documents, training videos, and more.  

Are there any areas for improvement or something Orbit Media Studios could have done differently?

Overall, this was a great experience, and we are happy with our website.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Orbit Media Studios?

We needed to improve our digital footprint. In that sense, we needed to redesign our website because we didn’t feel like it represented the experience that our guests had when they came inside.

SOLUTION

What was the scope of their involvement?

Orbit Media Studios has designed and developed our website from scratch on WordPress. The team has also helped us regarding our SEO situation.

Regarding design, we had our brand package and brand identity prior to starting, so we had our logos, backgrounds, and fonts, and the team has worked with that. We now also host with them. Besides, the team has created tutorials to help me create my own content for the website.

What is the team composition?

We have worked with three people. Andy, the co-founder, has steered the ship. He has determined our strategy and kept us in line. There's also Krista, the project manager, who keeps us on task. Besides, there is Kurt, who has built the website.

How did you come to work with Orbit Media Studios?

We found them through a referral. We started with a call. Orbit Media Studios asked us about our needs and desires and what we thought we needed. They listened to everything we said and made recommendations based on that.

Afterward, they suggested we build a website that maximized our SEO visibility. We trusted Andy's vision and business analysis, so we signed on.

How much have you invested with them?

We’ve spent under $50,000.

What is the status of this engagement?

We started working together in June 2022. It’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our private dining and events page on our website and our reservations have gone steadily up since engaging with Orbit Media Studios. Moreover, our private event sales and reservations consistently increase yearly.

How did Orbit Media Studios perform from a project management standpoint?

Orbit Media Studios has been very responsive. If something looks off, we call Krista, and she finds somebody to help us with it. They have delivered on every timeline, and nothing has ever been late or delayed. The expectations are always incredibly clear.

Furthermore, the team has provided a huge level of support. We communicate regularly through Google Meet, phone calls, and meetings.

What did you find most impressive about them?

The most impressive aspect of Orbit Media Studios' work is the high level of intellect and integrity they've applied to the project. They have treated our business as if it were their own. Moreover, they've worked with me to build the website pages, which I've never done before, and have helped me become the web manager now. It's been unbelievable.

Are there any areas they could improve?

I can’t come up with anything.

Do you have any advice for potential customers?

Have a very clear understanding of what you want the end result to be. It helps if you show up prepared for the appointment so you can make the most of your time.

BACKGROUND

Please describe your company and position.

I am the Vice President of IT of Marmon Rail (EXSIF, UTLX, Procor)

Describe what your company does in a single sentence.

Marmon Rail delivers seamless industrial rail solutions.  With a team of more than 6,000 dedicated employees, Marmon Rail helps keep the global economy moving.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orbit Media Studios to accomplish?

• Modernization
• Professional and Polished UI

SOLUTION

How did you find Orbit Media Studios?

Referral

Why did you select Orbit Media Studios over others?

Referred to me

How many teammates from Orbit Media Studios were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• New comapny website
• New UI design for internal web application

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered a beautiful website that represents and positions our brand as the industry leader that we are.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, their project management was excellent and they delivered on time and on budget.

What was your primary form of communication with Orbit Media Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Orbit Media has been an exceptional partner. We engaged them to design and build a modern, mobile-friendly company website that truly sets the standard in our industry. Following their outstanding work on the website, we continued to involve them in additional UI styling and design projects, and they excelled in those as well. The Orbit Media Studios team is truly stellar — their consultants are smart, personable, and value-oriented.

Are there any areas for improvement or something Orbit Media Studios could have done differently?

No, keep doing a great job!

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a community bank.

Describe what your company does in a single sentence.

Our company is a community bank that serves 12 communities in the central and south-western areas of Illinois. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orbit Media Studios to accomplish?

• Completely redesign our website.

SOLUTION

How did you find Orbit Media Studios?

Online Search

Why did you select Orbit Media Studios over others?

• Pricing fit our budget
• A website we really liked used Orbit.

How many teammates from Orbit Media Studios were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Oribt Media helped redesign our entire website. This included a complete redesign using our current brand guidelines but interpreting them for a website. They helped with copywriting on 6 key pages. Provided many page block options so we are easily able to customize our pages going forward. And, helped with all of the technical side of things to make our website launch a success. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I don't think we have specific measurable outcomes other than typical website analytics, which I think have stayed pretty comparable to our previous website at this point. We have had lots of compliments on the new website from the look and feel standpoint. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time. Our launch date was set several weeks prior to the date and we were able to stick with it. 

What was your primary form of communication with Orbit Media Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They offered ideas and suggestions to us rather than expecting us to know what we wanted and what was possible. Orbit Media Studios was typically able to do anything we asked and was very quick with responses. 

Are there any areas for improvement or something Orbit Media Studios could have done differently?

The only thing that I really noticed was I felt like we were given the answer "that's out of scope" quite a bit. Even if it was a functionality thing that we weren't expecting to have. In the end, we didn't end up moving forward with a lot of the out of scope things because they weren't deal breakers. 

BACKGROUND

Please describe your company and position.

I am the Director of Global Marketing of Nelipak Healthcare Packaging

Describe what your company does in a single sentence.

Provide healthcare packaging to the medical device and pharmaceutical industries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orbit Media Studios to accomplish?
Build new company website

SOLUTION

How did you find Orbit Media Studios?

Online Search

Why did you select Orbit Media Studios over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Orbit Media Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To take two existing websites and merge them into one new look site, capturing the complete range of products and services offered by Nelipak.  Site structure had to be flexible to allow a range of templates to be dropped into any given section, adding information. Promoting new services, products, or posts easily by the Nelipak team using the CMS.
Important consideration was given to not losing the SEO built up by the two original sites in the process.  Key deliverables included: new look and feel, easly to navigate, provide relavent product/service information to visitors with clear call to action to contact Nelipak. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The volume of traffic to the new site looking for solutions or to learn more about the company. Traffic is measured, and pages visited showed an increase in leading inquiries for products/services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I ran a tight ship. The project was clearly scoped out, timelines set and met, and roles and responsibilities for both Orbit and Nelipak spelled out. Weekly calls reported progress, and issues were identified early and addressed. I had an open and easy dialogue with the team.

What was your primary form of communication with Orbit Media Studios?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Ease of doing business, very friendly and helpful team.  The project plan was better than my previous experience with a web company, and the thought that went into our market segment - customers, competitors, the USP etc

Are there any areas for improvement or something Orbit Media Studios could have done differently?

Nothing that would immediately come to mind.   The odd time they may have thought we were more technical on the backend than we are, and it required follow-up to have them break down and explain what we needed to do - that said, they were very responsive and supportive. 

BACKGROUND

Please describe your company and position.

I am the SVP of Sales and Marketing of EDE

Describe what your company does in a single sentence.

EDE creates personalized experiences for trade shows. We design, build, execute onsite, and manage all the services to provide full turnkey services for our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orbit Media Studios to accomplish?

• Increase traffic
• Increase leads
• Update our website to be more modern

SOLUTION

How did you find Orbit Media Studios?

• Online Search
• Through their content marketing

Why did you select Orbit Media Studios over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Helpful content proving they are a thought leader

How many teammates from Orbit Media Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Orbit Media Solutions to design a new website for EDE. We had been using the same website since 2010 and it was in dire need of a makeover. The team at Orbit was excellent from beginning to end. They were consultative asking lots of questions about what we wanted to accomplish, who we wanted to attract to our site, and helped us use existing assets to bring to our site to life without breaking the bank. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website traffic has increased by 150% since launching our new site. In addition, our site was only ranking for about 88 keywords before the launch and now we're ranking for nearly 700 keywords. By every measurable outcome, our sites performance has greatly improved. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Orbit team delivered on time, on budget, and with no surprises. Even after the launch, their team has been responsive to all of our needs. Whenever we need support their team responds within 1-3 hours at most.

What was your primary form of communication with Orbit Media Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What was most impressive to me was that they were teaching us how to maintain, update, and enhance our site after completing our project. They are always available for consultation and ideas. Their service is very impressive.

Are there any areas for improvement or something Orbit Media Studios could have done differently?

For us, there were no areas we felt they needed to improve.

BACKGROUND

Please describe your company and position.

I am the Auxiliary Board President of Off The Street Club

Describe what your company does in a single sentence.

Off The Street Club (OTSC) is Chicago’s oldest youth club located in West Garfield Park. West Garfield Park is one of the most dangerous neighborhoods in the country and OTSC has one simple mission—to bring hope, play, and casual joy to the deserving kids who live there. Every year OTSC serves over 3,000 kids by offering community, mentorship, tutoring, and access to opportunities or experiences they wouldn’t have otherwise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orbit Media Studios to accomplish?

• Design a web platform that positively positions Off The Street Club to potential visitors
• Generate donations with new conversion-optimized content and page designs
• Execute on-page SEO best practices
• Create a responsive web experience for desktop, mobile, and tablet devices
• Allow for easy maintenance and updates using a modern content management system

SOLUTION

How did you find Orbit Media Studios?

Referral

Why did you select Orbit Media Studios over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Orbit Media Studios were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project was made possible by Chicago Cause and Orbit Media, who donated $50,000 in website design, development, and copywriting services, plus free website hosting for the life of the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Showing up on Google is the clearest sign of success. The previous website had issues showing up on search and Google favored Off The Street Club's social media accounts over its website, so the fact that now it's the top result when you Google "Off The Street Club" is incredible. This project also included adding Google Analytics to the redesigned website, so we're now able to track visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazing. Communication was incredible.

What was your primary form of communication with Orbit Media Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge and dedication. Orbit Media is 100% dedicated to web design and development, so their expertise is unmatched. Plus, Orbit Media Studios was a super fun team to work with.

Are there any areas for improvement or something Orbit Media Studios could have done differently?

No, only good things to say about them and their project process.

BACKGROUND

Please describe your company and position.

I am the President of Applied Tech

Describe what your company does in a single sentence.

We provide proactive and strategic managed IT services for small and mid-size businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orbit Media Studios to accomplish?

• Rebrand existing web site
• Migrate web site to more flexible CMS platform
• Complete project in 45 day time frame

SOLUTION

How did you find Orbit Media Studios?

Referral

Why did you select Orbit Media Studios over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Orbit Media Studios were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebrand and replatform existing Applied Tech web site and integrate content from another domain/brand acquired through a merger. Specific deliverables, included: 

• Create an updated design based on Applied Tech’s new brand guidelines, and rebuild the existing website on an updated WordPress theme 
• Audit the merger website and create a migration plan for the necessary content 
• Preserve existing web page rank 
• Create a user-friendly and responsive web experience for desktop, mobile and tablet devices 
• Allow for easy maintenance and updates using a modern content management system (CMS)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Complete the project within tight 45 day timeframe 
• All content rebranded and replatformed while maintaining 
• SEO/SEM page rank Maintain web site availability throughout project and during cutover

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional. Meetings were productive and had an appropriate cadence schedule. All project components, milestones, tasks, etc. were kept in an online tool all team members had real-time access to. Expectations were set and met and all action items were documented. Orbit's communication was outstanding and all project goals were completed on time.

What was your primary form of communication with Orbit Media Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire process, beginning with the proposal and through project completion, was very well managed. Expectations and timelines were clearly communicated. The Orbit team was composed of experts in each of the different areas (project management, content creation, web design, etc.) needed. Communication was proactive, meetings were productive and on time, and everyone was well prepared and responsive.

Are there any areas for improvement or something Orbit Media Studios could have done differently?

I have no recommended areas for improvement. This project was very well executed and resulted in a very high quality web site delivered on time and on budget.