Optify

BACKGROUND

I am the Founder of Showrilly

Showrilly is an online marketplace connecting creators of unscripted television, documentary, and podcast concepts with verified production companies. Our platform gives creators the tools to develop, publish, and track their pitches while helping producers discover new projects and connect directly with creators.

OPPORTUNITY / CHALLENGE

• Implement our marketing website designs in Webflow, creating a polished, responsive experience that clearly communicates Showrilly's value to creators, producers, and brand partners.
• Refine the user experience with thoughtful interactions, responsive layouts, and practical solutions that balance visual quality, functionality, and development costs.
• Build flexible, easy-to-manage content sections so we can update articles, creator stories, and other website content ourselves without developer assistance.

SOLUTION

Referral

• Great culture fit
• Good value for cost
• Referred to me

1 Employee

We hired Optify to develop and refine Showrilly's marketing website in Webflow, working from designs created by our UI/UX design partner. Jacob personally handled the implementation, translating the designs into a responsive, functional website. 

The scope included:

• Building and refining pages for our different audiences, including creators, production companies, and brand partners.
• Implementing responsive layouts for desktop, tablet, and mobile.
• Setting up Webflow CMS collections so we could manage and update content ourselves.
• Building interactive elements, navigation, and subtle animations that gave the website more personality.
• Troubleshooting technical and layout issues, making adjustments, and refining the user experience.
• Advising on implementation decisions, including when to use simple, cost-effective solutions versus more sophisticated functionality.

Beyond the technical work, Jacob was a valuable creative collaborator. He regularly identified potential problems before they became issues, suggested thoughtful improvements, and worked with me to find practical solutions that balanced design quality, functionality, and budget.

RESULTS & FEEDBACK

Fixed every item on the client's feedback lists, including smoother animations and a better mobile experience.

Optify delivered a polished, responsive marketing website that serves as the front door to Showrilly. In just a few months, with no paid advertising, we've attracted 879 registered users, including 806 creators and 65 producer accounts representing an impressive roster of production companies, including Lionsgate Alternative, Artists Equity, Original Productions, Range Media Partners, Box to Box, and Blue Ant. Our creators have submitted 473 concepts, with 379 published on the platform.

Much of this growth has come through direct outreach and word of mouth, but the website Jacob built has played an important role in establishing credibility, communicating our value proposition, and converting interest into signups. That's especially meaningful when asking established industry professionals to take a chance on a new platform.

Another major outcome was a flexible Webflow CMS that connects our articles, creator stories, and other content, allowing us to publish and update material ourselves without ongoing developer assistance.

Jacob also helped refine the user experience and introduce thoughtful interactive details that make the website feel polished and professional. He accomplished all of this efficiently and affordably, giving us a strong foundation for continued growth.

Jacob's project management was outstanding. He consistently beat his own deadlines, communicated clearly and proactively, and was incredibly responsive whenever I had questions, requested changes, or encountered bugs. He was always quick to investigate and resolve issues, often making adjustments almost immediately.

What I especially appreciated was how easy he made the entire process. He was organized, dependable, and flexible, and I never had to chase him for updates or worry about whether something would get done. Working with him felt like a true collaboration rather than a typical client-developer relationship.

• Virtual Meeting
• Email or Messaging App

What impressed me most about Jacob was that he brought much more to the table than technical expertise. He was a genuine thought partner who cared about making the website better, not just completing the tasks I assigned.

He regularly spotted potential problems before they became issues, suggested creative solutions, and came up with small, clever interactions that gave the site more personality. Just as importantly, he had excellent judgment about when a simple, inexpensive solution would do the job and when something more sophisticated was worth the investment.

It's rare to find someone who combines technical skill, creativity, good business judgment, affordability, and such a positive attitude. Jacob made the whole experience genuinely enjoyable.

I genuinely can't think of anything I would have wanted Jacob to do differently. Whenever an issue arose or I wanted to make a change, he was quick to respond and find a solution. He exceeded my expectations in every respect, and I'd happily work with him again.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Zinc Skin, a doctor-led aesthetic clinic specializing in natural-looking skin rejuvenation, injectables, and personalized treatments that enhance long-term skin health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Optify?

We needed to create a professional website that would accurately reflect our brand, showcase our treatments, support consultation bookings, and provide a strong foundation for future online product sales. Our goal was to create a premium online presence that would build trust with potential patients and help grow the clinic.

SOLUTION

What was the scope of their involvement?

Optify managed the full design and development of our Shopify website, including branding implementation, service presentation, consultation booking functionality, UX optimization, and preparation for future e-commerce growth. The team handled the project end-to-end, including website strategy, English copywriting, graphic design, UI/UX design, and development. Optify also connected us with a professional photographer and worked in close collaboration with them to create a seamless visual identity and premium UX across the website.

What is the team composition?

We worked with 2–5 teammates from Optify.

How did you come to work with Optify?

Someone referred Optify to me. I chose them over other options because they were a great culture fit, offered good value for the cost, and were professional, knowledgeable, and attentive.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from February to May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the biggest outcomes was having a premium professional website that matches the high standard of care we provide in the clinic. The site has improved how we present our services, increased confidence among prospective patients, simplified the consultation journey, and established a scalable platform for future growth, including e-commerce and marketing activities.

Since launching the new website, we’ve already secured several online consultation bookings and sold gift cards directly through the platform. While it’s still early in the clinic's growth journey, these results have validated the website's functionality and its ability to support revenue-generating activities from day one.

How did Optify perform from a project management standpoint?

Optify’s project management was excellent throughout the entire process. The project was delivered on time, communication was clear and proactive, and the team was always responsive to feedback and new requirements.

What did you find most impressive about them?

Beyond the website itself, Optify consistently went the extra mile by providing valuable marketing advice, sharing best practices, and helping us optimize the customer journey from initial inquiry through to consultation booking. What impressed me most was Optify’s proactive approach and genuine commitment to our success. They consistently went above and beyond, focusing on delivering the best possible result rather than simply billing for hours. It felt like having a trusted partner, not just a web agency.

Are there any areas they could improve?

No, I’m very happy with the result.