OpenMoves

BACKGROUND

Please describe your company and your position there.

I serve as the digital marketing manager for a company that sells cars to expatriates as they enter the US and to relocation companies to coordinate new vehicles as their assignee arrives

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

Our target market is complex. B2C for any person relocating to the US for a work assignment. B2B for companies that coordinate relocation services, and directly with companies that handle the relocation details themselves. The market is huge and targeting is difficult. Nearly impossible. Budget is small with a tremendously high ROI expectations.

SOLUTION

How did you select this vendor and what were the deciding factors?

OpenMoves came as a recommendation but were one if three finalists. They were large enough but still accessible which was the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We needed a fully functional team to be an extension of our marketing department. We needed an operational team that would work with IT to handle: SEO Paid Search B2C and B2B Paid Social B2C and B2B Content Enhancements Link Building

How many people from the vendor's team worked with you, and what were their positions?

Senior SEO Supervisor Senior Paid Search Manager Paid Social Media Associate Content Manager Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

131% YOY increase organic sessions 66% YOU increase organic new users 197% increase YOY organic leads 29% increase in conversion rate YOY

Describe their project management style, including communication tools and timeliness.

They have strong project management skills, with 30 and 90 day plans for each area. Very comfortable with them and when I need metrics, they'll turn it around in a dime for me.

What did you find most impressive or unique about this company?

Each team member is strong but collectively they simply excel as a group.

Are there any areas for improvement or something they could have done differently?

We recently hired them for another division, our Military side of the business with 74 locations across four regions with a mix of brands in each and invade and off base locations. It's taking a bit for them to really understand the nature of our business but I would expect that with any new vendor. It's a completely different animal.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of an automation machinery firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We were looking to increase awareness of our product lines and generate traffic to our website.

SOLUTION

What was the scope of their involvement?

OpenMoves is our primary digital marketing and SEO partner that provides us with ongoing strategy and campaigning services. They mainly utilize Microsoft advertising and Google Ads campaigns to promote and market specific products.

What is the team composition?

Our main point of contact is a technical project manager.

How did you come to work with OpenMoves?

We came across OpenMoves through a recommendation.

How much have you invested with them?

We’ve spent approximately $25,000.

What is the status of this engagement?

Our ongoing partnership started in April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with OpenMoves, we’ve improved our cost per conversion (CPC), which is an important measure of the effectiveness of our search engine marketing campaigns.

They also provide us with additional insights and analytics to understand the performance of our campaigns and if anything goes wrong, they respond to our queries and concerns almost immediately.

How did OpenMoves perform from a project management standpoint?

They perform well from a project management perspective and accomplish their deliverables on time and within budget.

The team is very active in their support and analysis and whenever we need something changed, they get back to us in just two business days.

What did you find most impressive about them?

We’re impressed with their technical knowledge, expertise, and ability to deliver improvement efficiently.

Are there any areas they could improve?

The partnership is going well, so I don’t have any constructive feedback.

Do you have any advice for potential customers?

I would advise you to identify your priorities as a business and focus on improving the most important metrics of your business.

BACKGROUND

Please describe your company and your position there.

I am the media lead at a full service dental office, which is rapidly growing across 5 cities. I focus on all media planning and buying for growing the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We were growing not only the number of locations, but also the number of services we offer to our patients. We hired OpenMoves first to run our PPC efforts by capturing hyper-local demand. We then hired them to run our SEO efforts, again focusing on hyper-local SEO growth.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and received an audit from them, along with three other companies. After hearing their proposal and how they could improve traffic and conversion rate, we were most impressed with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had an initial kick off call where we gave them a debrief on the background of our entire business. They started with basic account clean up and learning our business. Then we went through two different account restructures to optimize our paid search efforts. They helped launch new campaigns as well as new lines of business.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned an account manager, 2 PPC leads, a reporting lead, and other support as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since using OpenMoves our PPC conversion rate improved 100% and we saw increased volume of conversions as well.

Describe their project management style, including communication tools and timeliness.

We use both email and slack to communicate, and they are very responsive. We have a weekly call, in which I send a recap of next steps after. One piece of feedback I have is that they were a bit slow in confirming receipt or notifying us of when things went live.

What did you find most impressive or unique about this company?

I'm impressed with how they're able to keep up with all the various changes in our project.

Are there any areas for improvement or something they could have done differently?

Very unique to our needs, but it would be great if their analyst and the search team connected more on recommendations, and brought actionable next steps to the table.

BACKGROUND

Please describe your company and your position there.

Our company provided plastic-free grocery delivery to customers in the Bay Area and Los Angeles. My role as head of growth was to grow our net revenue through new customer acquisition, retention, and monetization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We hired OpenMoves to run our digital ads, primarily Facebook (and owned properties) and Google (search, display, and video).

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted several agencies and chose OpenMoves based on their demonstrated expertise through an audit, and on their competitive rate structure.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

OpenMoves was responsible for acquiring new customers at costs below our benchmark. They did this through setting and executing against the strategy, including channel tests and rapid experimentation.

How many resources from the vendor's team worked with you, and what were their positions?

Day to day, we had three folks on our team, an account lead and two channel leads, one for each Facebook and Google.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were very successful. In the period after starting with OpenMoves, we determined that our advertising ROI had tripled compared to the period prior. For every dollar in, we acquired more customers who spent more money with us. A big piece of this is credited to their optimizations of our accounts.

How effective was the workflow between your team and theirs?

They were very responsive and easy to work with. With OpenMoves, communication was never an issue.

What did you find most impressive or unique about this company?

One of our channel leads really distinguished himself by taking an interest in what we did and really leaning in as an owner, asking great questions and suggesting new ideas. Overall I felt that OpenMoves was invested in our success.

Are there any areas for improvement or something they could have done differently?

There's always more that could be done, but OpenMoves exceeded my expectations.

BACKGROUND

Please describe your company and your position there.

Our company is in the network security space, specializing in DDoS attack protection. I manage all global digital marketing efforts, from our PPC relationship, website enhancements and social media. I also own and manage our marketing automation system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We wanted to expand our exposure and lead-gen activities so we hired OpenMoves for their expertise in PPC management. Over the past 2 years, we have worked with them to enhance our PPC strategy from solely North America to EMEA, LATAM, APAC, and DACH regions.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through referral research, we met with the OpenMoves team to better understand their approach, strategies, and expertise. They proved to be an exceptional leader in the PPC space and were a perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement with OpenMoves began with letting them know our goals and our company’s strong push for lead-generating activities. OpenMoves helped us facilitate keyword research and performed an analysis of our competitors to develop optimal PPC campaigns. The team helped us understand and leverage the viable markets for us such a social media ads, display ads, Google Ads, and Microsoft ads.

OpenMoves has helped us test various strategies while sticking to our budgets. They supply us with critical reporting and current trends, so we are always kept up to date with the status of our PPC campaigns. They also take reporting to another level work very closely with us to understand the quality of the leads we are getting in order to constantly evaluate and amend our campaigns as needed.

How many people from the vendor's team worked with you, and what were their positions?

Between 3-5 people from OpenMove's have worked with our team. One gentleman, Alex, has been constant since we first started working with the OM team. He helps facilitate the meetings and the overall strategies, and helps us understand key PPC best practices. From there, we have been working very closely with Perikles who handles our Google Ads, who is very professional and is always looking for new ways to boost engagement for us.

He's been very helpful as we've expanded our territories outside of North America. Francisco is our representative for our social ad campaigns, he is a true expert in social media ads and is very informative and insightful when it comes to developing new strategies.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing PPC with OpenMoves, we have seen a drastic increase in lead-gen and conversions to sales qualified opportunities. Our SERP ranking has improved and is constantly improving.

Describe their project management style, including communication tools and timeliness.

The OpenMoves team has been exceptional with communicating with our team. They are very professional with quick turnaround times. If we have an expansion plan / need something updated or enhanced in anyway, they usually respond the same day and are always willing to help as quickly as possible. They are quick to explain what they need from us and the timeline they project for any new plans to be implemented.

What did you find most impressive or unique about this company?

Their overall knowledge of the PPC industry is very impressive and keeps us feeling confident in OpenMoves to keep driving our results in the right direction. With digital marketing and Google Ads, etc. ever-changing, it is tough for a small company like ours to keep up with the ever changing algorithm rules and strategies, so it's easy for us to fallback on OpenMoves to be the first to know what changes may be coming and what they can do to help us at any time.

Are there any areas for improvement or something they could have done differently?

We believe companies always have means to improve! But OpenMoves does a great job of managing our PPC behind the scenes so we don't have to. We have full confidence in them to keep our campaigns running successfully.

BACKGROUND

Please describe your company and your position there.

Director of eCommerce at a fashion & fine jewelry luxury retailer with two locations in Naples and Palm Beach, Florida.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

OpenMoves managers our search and social paid ADs. They have met our goals from the time we started our relationship in 2019.

SOLUTION

How did you select this vendor and what were the deciding factors?

Google research. I was comparing different agencies to manage our PPC. I decided on OpenMoves because their fee is within our budget and I have a dedicated specialist for both search and social along with an account manager.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We utilize Google Adwords, Facebook Business, Facebook Commerce, etc. OpenMoves has managed these tools for us since 2019.

How many resources from the vendor's team worked with you, and what were their positions?

I have three resources from OpenMoves. One for search, one for social, and another to oversee the account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

OpenMoves has always communicated data promptly to ensure we are meeting our 4x ROAS. We have seen substantial growth from the time we started with OpenMoves.

How effective was the workflow between your team and theirs?

Very effective. We have bi-weekly meetings to discuss data and strategy.

What did you find most impressive or unique about this company?

They have a great variety of skilled professionals within their organization to touch on any digital marketing needs we have outside of PPC.

Are there any areas for improvement or something they could have done differently?

None currently. I continuously push them to meet our ROAS so we are always discussing areas of improvement to meet our goals.

BACKGROUND

Introduce your business and what you do there.

I am the US market lead for an education technology company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We hired OpenMoves to do PPC work for us to expand the usage of our product in the US. 

SOLUTION

What was the scope of their involvement?

OpenMoves leads our PPC efforts to augment our existing growth channels. They’re focusing our current Google Ad campaign on 20 universities across the US. Whenever they meet with us, we iterate new versions of our campaign strategy based on our information from the campaign so far. A lot of OpenMoves’ work is focused on driving down the cost of PPC ads. 

At the beginning of our engagement, we had a kickoff meeting where we shared the data from our website. That information became the backbone of our campaign, which took 2–3 weeks to get off the ground. We tried several campaigns, including general keywords, object-specific, and Google Smart campaigns. 

What is the team composition?

I work with four teammates from OpenMoves, including the director of PPC, the CEO, the account manager, and the PPC analyst. 

How did you come to work with OpenMoves?

We actually found OpenMoves on Clutch. After doing initial research, we provided several companies with basic information on the challenges we faced. The proposed solution OpenMoves came back to us with really stood out from other firms. They took a more bespoke approach while other companies only offered out-of-the-box solutions. 

How much have you invested with them?

We've invested around €150,000 (approximately $169,000 USD) during our partnership with OpenMoves, including the €125,000 (approximately $141,000 USD) we’ve spent specifically on Google Ads. 

What is the status of this engagement?

We began working with OpenMoves in September 2021 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure our success based on the number of sessions from our PPC ads that generate at least five pages on our website. From when we started with OpenMoves to now, they’ve cut our PPC cost down by more than half — we have an ROI positive cost-per-click metric. 

We have 70,000–80,000 keyword combinations, and they did a great job with the frontend — the structure is set up so it can be adjusted as we move forward. 

How did OpenMoves perform from a project management standpoint?

OpenMoves stays on budget and meets deadlines — their project management is excellent. OpenMoves uses Airtable to manage the project, and we have a rolling presentation that we go over during our meetings. Generally, we meet over Zoom and communicate via email. 

What did you find most impressive about them?

OpenMoves took a very bespoke approach to our campaign from the very beginning. They took the time to analyze and understand our business model and then built a strategy around it. They did an amazing job iterating and adjusting our strategy as our needs changed. 

Are there any areas they could improve?

I can’t think of anything.  

Do you have any advice for potential customers?

Customers need to give OpenMoves as much context and information as possible during the beginning of the project. OpenMoves is very intelligent, but they must have the details and understanding of the overall strategy, business model, and budget. 

BACKGROUND

Please describe your company and your position there.

I am the President of an e-commerce business that provides bulk herbs to small businesses at wholesale prices

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We wanted to invest in SEO, PPC and email to attract new customers and gain a greater share of wallet from existing customers. It was critical to get the three tactics to work in concert and to target small business customers

SOLUTION

How did you select this vendor and what were the deciding factors?

Open Moves was recommended by an fellow agency as ideal for mid size growth businesses. Their pitch addressed our specific need, shared relevant case studies and was realistic about what was possible within a given timeframe

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Overall Understand customer segments, value proposition and past PPC performance and develop strategy + allocation across the three tactics of SEO,PPC and email SEO Do a detailed analysis of keywords, competitors, metadata etc and outline actions to address technical and content opportunities separately.

Work with content agency to develop strategy and take action Email Take over dormant Mailchimp account, develop automated flows for welcome, cart abandonment, win back etc. Develop and execute an email plan.

Measure and iterate using A/B testing. Develop and act on list growth strategies PPC Take over existing campaigns, modify some campaign structures, test Smart Shopping and other tactical options and optimize campaigns over time

How many people from the vendor's team worked with you, and what were their positions?

• SEO - one project lead and his Director provided guidance/support when needed
• Email - two team members with their Director providing guidance/support when needed and also advising on content agency selection
• PPC - a project lead with Director providing guidance/support when needed

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• PPC - ROAS maintained and in some cases increased driving increased investment
• SEO - starting to see organic search driven revenue increase and lead indicators ( ranking keywords, backlinks) improve
• Email - significant increase in email driven revenue and insight into ways to optimize further

Describe their project management style, including communication tools and timeliness.

Strong project management

• on time, clear communicators, good collaborators with others and among their own teams Use simple effective tools to collaborate, inform and report
• Google Sheets, consolidated KPI report across the three tactics, AirTable report for email Good problem solvers and ideators
• will brainstorm ideas to solve issues and persist in trying to find a solution

What did you find most impressive or unique about this company?

Open Moves is a great fit for medium sized growth businesses. They are subject matter experts who immerse themselves in the specifics of your business. They are professional, driven and collaborative.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

President/Brand Cru, Inc. Marketing/communications and branding for primarily the healthcare industry as well as other related industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

Multiple programmatic banner development and deployment as well as multiple html email campaigns including development and deployment through different ESPs.

SOLUTION

How did you select this vendor and what were the deciding factors?

Long history with OpenMoves and their high quality services. They are our 'go-to' resource for performance marketing, SEO, search and automated marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We've partnered with the OpenMoves team from project inception through creative exploration to design, development and deployment of final assets.

How many resources from the vendor's team worked with you, and what were their positions?

We've typically used 3-4 of OpenMoves from creative directors to technical programers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our clients were very happy with the timing and top quality services as well exceeding their response rate expectations on many assignments. The OpenMoves attention to detail and followthrough has been remarkable keeping our clients coming back for more.

How effective was the workflow between your team and theirs?

Our relationship has been excellent through all stages. Workflow has never been interrupted for any reason other than client shifts in timing and needs. OpenMoves teams are agile and know how to adjust to this dynamic environment.

What did you find most impressive or unique about this company?

Every OpenMoves team member takes a warm and resonate approach. Their consummate attention to detail and excellence in following through were unmatched.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing for TVEyes. A B2B SaaS (software as a service) company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

OpenMoves is providing TVEyes Broadcast Media Monitoring PPC services to increase traffic and quality leads. Right from the start, our OpenMoves team proved invaluable helping us set up proper and accurate tracking, develop creative, establish audience targeting. We have recurring PPC check-in calls to review budget, ad performance, etc. The relationship is truly collaborative. We're also using their email marketing solution - and SEO services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Research on G2 and discussions with team members who had used OpenMoves previously.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• Paid Search & Display
• Brand and non-brand ads.
• Data shows increasing lead volume over time
• Technical SEO Audit
• Google Analytics Goals and Tracking
• CRO Audit
• Uptime Audit
• Sitewide Goal Tracking Audit
• Keyword research and strategy
• Existing content optimization
• New content development

How many people from the vendor's team worked with you, and what were their positions?

2-4 people for PPC and SEO. Senior SEO Specialist SEO Specialist Paid Media Strategist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Monthly data shows increasing lead volume over time in proportion to spending. Positive trend for both Brand and non-brand. Improvement in the average keyword position of monitored keywords.

Describe their project management style, including communication tools and timeliness.

Primarily communicates via email. Regular updates of shared Google Sheets Bi-weekly and bi-monthly status calls Quick to respond

What did you find most impressive or unique about this company?

Things change so quickly in the land of digital marketing, and they're always on top of (and even ahead of) updates. I'm always confident that they're doing the best that can be done for our business. Whether it's recommending a different strategy, budget, product, or tactic.

Are there any areas for improvement or something they could have done differently?

None that I can think of. We've been very happy with OpenMoves.