OpenMoves

BACKGROUND

Please describe your company and position.

I am the Owner of Informatics Commerce Inc

Describe what your company does in a single sentence.

Informatics Commerce Inc is into IT Services and IT Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Get Google Ads Account Back on Track

SOLUTION

How did you find OpenMoves?

Online Search

Why did you select OpenMoves over others?

High ratings

How many teammates from OpenMoves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to fix the Google Ads account after a previous vendor made it unprofitable. OpenMoves was tasked with launching new campaigns, as well as designing ad creatives and a new landing page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

OpenMoves did an outstanding job on meeting the main goal of the account which was to get the Ads account back on track by launching new campaigns and creating new ad creatives. The outcome of the project were qualified leads at a lower CPA.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OpenMoves was outstanding to work with. they are a true expert in PPC and was able to provide in-depth analysis and accurate guidance on tough strategic decisions. 
One memorable experience working with their team was when I adamantly disagreed with them on a strategy choice, but they helped me understand where I was wrong. You don't want a PPC agency that agrees with everything you say—you need someone who knows what they are actually doing. openmoves knows what they were doing and also has a great attitude and excellent communication with client service skills.

What was your primary form of communication with OpenMoves?

Virtual Meeting

What did you find most impressive or unique about this company?

Every moment working with OpenMoves, I felt my account was given the utmost attention. They made me feel our account was a priority.

Are there any areas for improvement or something OpenMoves could have done differently?

The onboarding could have been a bit faster - but I think they were busy researching. It might just be a requisite. 

BACKGROUND

Please describe your company and position.

I am the CEO/Founder of a medical and health organization

Describe what your company does in a single sentence.

We provide genuine medications, home health, home delivery of medications and much more. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Pay per click Google Ads
• Meta ads

SOLUTION

How did you find OpenMoves?

Online Search

Why did you select OpenMoves over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from OpenMoves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building out Google and met ads from scratch. Increasing brand awareness. Increasing the number of consultations month over month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase number of consultations month over month, increased brand awareness in the local community.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional, timely, and responsive.Usually, the account is changed either within a day or two of the phone call concluding. Their staff takes great initiative in expanding our account and assisting us in reaching our objectives.

What was your primary form of communication with OpenMoves?

Virtual Meeting

What did you find most impressive or unique about this company?

Very forward facing and technologically savvy. I was looking forward PPC Company and they were the number one listed on Google search

Are there any areas for improvement or something OpenMoves could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am the CEO of Rains

Describe what your company does in a single sentence.

Rains is a Textile Manufacturing Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Manage our Meta Ads account
• Scale our Meta Ads account
• Advise on Meta Ads creative testing

SOLUTION

How did you find OpenMoves?

Referral

Why did you select OpenMoves over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from OpenMoves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage and optimise our Meta Ads account
• Scale our Meta Ads spend in an efficient way
• Reccommend monthly paid social marketing budgets and go-to market strategy
• Advise on our Meta Ads ad creatives, suggesting improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Constantly scaling our meta ads media spend whilst improving performance metrics in the account.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super responsive over messaging apps and email; available for video calls; timely and proactive with reporting. Have updated ads for us on very short notice when necessary.

What was your primary form of communication with OpenMoves?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been impressed with their combination of platform expertise and strategic thinking.

Are there any areas for improvement or something OpenMoves could have done differently?

Build QA could be more flawless.

BACKGROUND

Please describe your company and position.

I am an eCommerce Manager of Birthstone.com

Describe what your company does in a single sentence.

Birthstone.com sells fine jewelry online on multiple marketplaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Increase Traffic
• Increase Revenue

SOLUTION

How did you find OpenMoves?

• Referral

Why did you select OpenMoves over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OpenMoves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their team demonstrated a deep understanding of our industry and the competitive landscape. They conducted a comprehensive analysis of our existing website, identifying areas for improvement and implementing strategic solutions. The results were impressive – we observed a significant boost in our search engine rankings, ultimately driving more organic traffic to our site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved Search Engine Rankings: Our website experienced a notable increase in rankings across targeted keywords relevant to the luxury jewelry industry. Key product pages climbed to higher positions in search engine results pages (SERPs), resulting in enhanced visibility.
• Increased Organic Traffic: A substantial rise in organic traffic was observed, indicating that our website was attracting more visitors through non-paid search results. Targeted efforts led to a surge in relevant traffic, reaching potential customers interested in high-end jewelry.
• Enhanced Click-Through Rates (CTR): Optimized meta tags, compelling meta descriptions, and rich snippets contributed to improved click-through rates. The implementation of SEO best practices led to more users clicking through to our site from search results.
• Conversion Rate Optimization (CRO): A focus on user experience and strategic placement of calls-to-action resulted in a higher conversion rate for key landing pages. The alignment of SEO strategies with conversion optimization goals positively impacted the overall performance of the website.
• Keyword Performance Tracking: Regular monitoring and analysis of keyword performance allowed us to refine our strategy based on real-time data. Identification of high-performing and low-performing keywords facilitated ongoing optimization efforts.
• Competitor Analysis: Continuous evaluation of competitor strategies provided insights into emerging trends and opportunities. Le Vian's online presence was benchmarked against top jewelers, and our website's performance surpassed competitors in several key metrics.
• Monthly Reporting and Communication: Regular reporting from OpenMoves included key performance indicators, showcasing progress over time. Transparent communication and collaboration ensured that the team at Birthstone.com was informed and involved in the decision-making process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Collaborating with OpenMoves on the SEO project for Birthstone.com was a seamless experience marked by exemplary project management. They consistently delivered milestones on time, ensuring alignment with our business objectives. Communication was transparent and frequent, with regular updates and progress reports that kept our team well-informed.

OpenMoves showcased a high level of responsiveness to our needs, addressing concerns promptly and adapting strategies to evolving business requirements. The collaborative approach, coupled with their proactive problem-solving and flexibility in adapting to industry changes, contributed to the overall success of the SEO initiatives. Their documentation and reporting were meticulous, providing a clear understanding of project activities and facilitating data-driven decision-making.

In essence, OpenMoves not only met but exceeded expectations, playing a pivotal role in enhancing Birthstone.com's online presence in the competitive landscape of gemstone and birthstone jewelry.

What was your primary form of communication with OpenMoves?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about OpenMoves was their exceptional combination of expertise and adaptability. Their team demonstrated an in-depth understanding of the intricacies of SEO, particularly in the context of the competitive landscape for luxury jewelry or, in the updated scenario, gemstone and birthstone jewelry. Their ability to translate that knowledge into effective strategies for improving search engine rankings and online visibility was truly commendable.

Moreover, OpenMoves stood out for their adaptability – they proactively adjusted strategies in response to evolving industry trends and algorithm changes, ensuring that our SEO efforts remained not only effective but also ahead of the curve. This flexibility, coupled with their commitment to transparent communication and collaborative problem-solving, made OpenMoves an invaluable partner in enhancing the online presence of Birthstone.com.

Are there any areas for improvement or something OpenMoves could have done differently?

While the overall experience with OpenMoves was highly positive, there are always opportunities for improvement. One area that could be considered for enhancement is even more proactive communication about potential challenges or shifts in strategy. While they were responsive to our needs, providing additional insights into the rationale behind certain decisions or potential hurdles could further empower our team and foster an even deeper understanding of the SEO process.

Additionally, exploring further opportunities for education and training sessions to align our internal team with SEO best practices could contribute to a more collaborative and informed partnership. It's important to note that these suggestions are minor in the context of OpenMoves' overall effectiveness and commitment to success.

BACKGROUND

Please describe your company and position.

I am the Sr. Manager of Inbound and Marketing of TVEyes

Describe what your company does in a single sentence.

TVEyes is a media monitoring service that provides real-time search and indexing of television and radio broadcasts, allowing users to track and analyze media coverage across various channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Brand Awareness
• Lead Generation
• ROI

SOLUTION

How did you find OpenMoves?

• Other

Why did you select OpenMoves over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from OpenMoves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The SEO scope of work involves conducting a thorough website audit, performing keyword research, optimizing on-page elements and content, implementing a strategic link-building campaign, addressing technical SEO issues, and monitoring and reporting on key metrics. Additionally, local SEO strategies may be employed if applicable.

The PPC scope of work includes developing a comprehensive campaign strategy, conducting keyword research, creating compelling ad copy, optimizing landing pages, managing bids strategically, utilizing various ad extensions and formats, implementing audience targeting strategies, setting up tracking and analytics tools, regularly optimizing campaigns based on performance data, and providing detailed reports on key metrics and recommendations for ongoing improvements.

Both scopes aim to enhance online visibility, attract relevant audiences, and deliver measurable results aligned with the client's goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By regularly analyzing these metrics, marketers can adjust strategies, optimize campaigns, and demonstrate the impact of both PPC and SEO efforts on the overall success of a digital marketing campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, absolutely always! Christine, Zach, and team are always working with us and responding promptly!

What was your primary form of communication with OpenMoves?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

OpenMoves is very diverse from marketing to Technology, making your strategy possible with all areas hands on deck!

Are there any areas for improvement or something OpenMoves could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am an executive at Copper Compression

Describe what your company does in a single sentence.

Selling consumer wearable support and braces

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Paid advertising

SOLUTION

How did you find OpenMoves?

• Referral
• Other

Why did you select OpenMoves over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from OpenMoves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

managing paid media for search and social advertising

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

net profit and gross revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes

What was your primary form of communication with OpenMoves?

Email or Messaging App

What did you find most impressive or unique about this company?

customer service, they're attentive.

Are there any areas for improvement or something OpenMoves could have done differently?

be a bit more proactive about marketing tactics

BACKGROUND

Please describe your company and your position there.

OpenMoves really knows PPC unlike any other agency I have worked with. When you sign on with OpenMoves, you aren't assigned a junior associate fresh out of college like you are at big holding companies.

You work directly with 10+ year industry veterans that know what they are doing and how to structure your accounts for success. I cannot recommend them more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We needed immediate SEM support to rein in costs and rebuild our entire campaign structure.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did an extension vetting process, pitting them against 5 other agencies. They bubbled to the top almost immediately.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They cam in and redesigned our entire search strategy from the bottom up.

How many people from the vendor's team worked with you, and what were their positions?

I was assigned two direct contacts: a VP of media and a director-level day-to-day contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with OpenMoves, we have significantly reduced our CPA and and CPCs.

Describe their project management style, including communication tools and timeliness.

They are great with managing timelines starting with detailed Gantt charts and overviews of their strategy implementation. They are available on all channels of communication that work best for you/

What did you find most impressive or unique about this company?

The level of professionalism, the quality of there work, and their breadth of knowledge.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

Sr. Communications Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We hired OM to assist us with SEM which included PPC and SEO

SOLUTION

How did you select this vendor and what were the deciding factors?

They came referred to us by a trusted colleague. They were highly recommend, we saw great reviews and liked their case studies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

OM assisted us with paid search, paid social and SEO. Our goals were to at least double our qualified monthly leads with paid media and driving organic traffic. Onboarding was great, we started seeing results as soon as they adjusted our current campaigns. We started reaching goal within 3 months and now we're continuing to optimize and brand out to new markets

How many people from the vendor's team worked with you, and what were their positions?

PPC and SEO each had a project lead and 2 or 3 people below them

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As per above, we hit goal within 3 months and happy with the ongoing deliverables and results.

Describe their project management style, including communication tools and timeliness.

They are brutally honest, which we like, and confident with the recommendations. We started with weekly calls and now having 2 meetings per month. Very good reporting, oversight and ongoing monthly recommendations.

What did you find most impressive or unique about this company?

Level of expertise, really senior people. They seem to be very respected by Google and Facebook, which they have access to.

Are there any areas for improvement or something they could have done differently?

not at this time

BACKGROUND

Please describe your company and your position there.

We are a strategic marketing services firm. I'm the company founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves?

OpenMoves supported us with media buying and optimization on social media in a dozen countries around the world.

What were your goals for this project?

We had reach and engagement objectives.

SOLUTION

How did you select OpenMoves?

We have done several projects with OpenMoves and they proved to be smart, effective and responsive.

Describe the scope of their work in detail.

Social media buying and optimization for Facebook, Twitter, and YouTube, targeting a dozen countries.

What was the team composition?

The assignment was led by two senior social media ad-buying/performance experts. Their senior management is accessible when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project vastly exceeded the stated goals. OpenMoves was an important contributor to our campaign's success.

How effective was the workflow between your team and theirs?

Terrific.

What did you find most impressive about this company?

Smart. Responsive -- virtually anytime.

Are there any areas for improvement?

No. They were a great partner.

BACKGROUND

Please describe your company and your position there.

Business services franchise Owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves?

OpenMoves has managed our email marketing platforms, and the platforms for many of our clients, for as long as I can remember.

What were your goals for this project?

Brand awareness New customers New revenues

SOLUTION

How did you select OpenMoves?

I met the owner at a Conference and turned the work over to them immediately.

Describe the scope of their work in detail.

Monthly news letter mailing plus periodic projects for advertising special events

What was the team composition?

Mostly outsourced to OpenMoves.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We do not produce or maintain measurements of success.

How effective was the workflow between your team and theirs?

We have never experienced any problems working with OpenMoves.

What did you find most impressive about this company?

Personal service provided by highly-qualified professionals.

Are there any areas for improvement?

None that I have observed.