Oozle Media

BACKGROUND

Introduce your business and what you do there.

I am the vice president of Jean Madeline Aveda Institute. We are a collection of three cosmetology schools in the Philadelphia area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oozle Media?

We first engaged Oozle Media when we moved one of our schools to a new facility. We wanted to announce the move with a grand online marketing effort to inform our existing audience and attract an audience in our new neighborhood. We later continued to work with them as we decided to promote all three of our schools.

SOLUTION

What was the scope of their involvement?

Oozle Media conducted an audit of our website and online presence, which drove a handful of recommendations on how to improve our SEO results. They now coordinate our digital advertising through Facebook and Instagram. Oozle Media will also write blogs to feature on our site. They mostly come up with topic ideas themselves, with rare exceptions if we have an event we’d like previewed or recapped. On occasion, they will also do some design work if we send an email blast to our clients or potential students.

What is the team composition?

I have one central point of contact, but I work with two other others when necessary.

How did you come to work with Oozle Media?

I learned of them during a seminar at the American Association of Cosmetology Schools convention. Shortly after, they were referred to me by another vendor that we worked with when I described the needs of the project. I engaged them after that. They presented an initial analysis of our current state and laid out where we stood in comparison to our competitors. They also had a sound approach for improving our SEO, so I felt comfortable hiring them for the work.

How much have you invested with them?

We’ve spent between $50,000­–$200,000 so far.

What is the status of this engagement?

Our engagement began in May 2017 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I now receive regular feedback from the admissions department that people are coming into their office and explicitly identifying how they found us. More often than not, it’s from a blog post or advertisement that Oozle Media created.

How did Oozle Media perform from a project management standpoint?

Two days rarely go by when we don’t email back and forth. We’re always in contact. I never have to wait for responses from them. If anything, I’m making them wait. By and large, it’s been pretty smooth.

What did you find most impressive about them?

I appreciate that we’ve fostered a collaborative partnership. They look forward to receiving feedback and implementing it into their work.

Are there any areas they could improve?

No, nothing in particular needs improvement. It’s been effortless to work with them.

Do you have any advice for potential customers?

What’s worked best for me is being involved and collaborating with them, not having them take over my responsibilities. We work together as a team as opposed to them taking on all of the advertising efforts.

BACKGROUND

Introduce your business and what you do there.

I am a co-owner and the COO of Broken Arrow Beauty College.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oozle Media?

We engaged Oozle Media to organize our social media efforts and coordinate our digital advertising strategy.

SOLUTION

What was the scope of their involvement?

We’ve gone through three revisions of multiple webpages as we consolidate our second campus with our main facility. In doing so, Oozle Media arranged a new and faster website host to make our website much more responsive.

We sought to increase traffic to our improved website through PPC campaigns and an enhanced social media presence. I arranged all of the appropriate social channels and then granted Oozle Media access and allowed them to carry the torch from there. On the Facebook page for our main campus, they helped establish the correct links to our website and other social media platforms. Oozle Media also introduced us to Google Analytics so that we could track our metrics and performance on social media and our digital advertisements.

What is the team composition?

There’s a good-sized team at Oozle Media, but I work primarily with an account manager.

How did you come to work with Oozle Media?

I first learned of Oozle Media from a seminar they organized at a conference for the American Association of Cosmetology Schools. I was impressed by their discussion on social media because they were well-versed in the methodology and how to leverage it. They seemed far ahead of everybody else I had met with. I didn’t engage Oozle Media until the following year at the same conference. They held another seminar with new information, and that reaffirmed my belief that we should work together.

How much have you invested with them?

We spend a little less than $40,000 per year with them.

What is the status of this engagement?

Our engagement began in 2016 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most gratifying outcome for me is that we can now track whether traffic is coming from PPC or social media, which makes it easier for me to determine where I need to allocate funds so that we can continue our success.

We’ve seen a significant increase in our website activity and social media following. Our website is also much more responsive, so I feel confident that we are serving our online visitors much better.

How did Oozle Media perform from a project management standpoint?

I trust Oozle Media to take care of every little detail. Truthfully, I do very little. They’re capable of working with little direction.

What did you find most impressive about them?

Oozle Media has been the most professional advertising team that I’ve worked with. They’re willing to work with and create materials for our other advertising partners for radio and such. Everything we need, Oozle Media has been able to deliver.

Are there any areas they could improve?

My account representative has changed at least three times since we’ve been working together. We’ve been fortunate that each new person has been consistent in terms of taking care of our business, but the person filling that role has not been constant, which sometimes presents some challenges.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Pittsburgh Career Institute, a trade school that focuses on the healthcare industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oozle Media?

We wanted to improve our online presence and rank higher on search results.

SOLUTION

What was the scope of their involvement?

They took over for a local SEO company we worked with previously that we felt wasn’t doing an adequate job. Oozle Media helped redesign and rebuild our website from the ground up.

Currently, they help with digital marketing, sharing advice on social media posts, creating content jointly, and managing PPC campaigns. For content creation, they’ll pitch me ideas and then submit a blog post for review, and for social media, they’ll suggest posting times optimized for engagement and views.

What is the team composition?

We work with a project manager.

How did you come to work with Oozle Media?

Several different sources referred us to them. Our president and controller met with them at a conference and realized they offered much more comprehensive service than we were used to. Further, they specialize in working with schools and trade schools, which made us believe they understood our challenges and knew what we needed to do daily to achieve our marketing goals.

What is the status of this engagement?

We’ve been working together since 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Leads have doubled since we started working together, and their blogs demonstrate obvious expertise. If they aren’t as familiar with an area, they’ll do their research beforehand and include published sources in the posts. They’re usually right on the money with their facts.

How did Oozle Media perform from a project management standpoint?

They’ve been outstanding. Our project manager, Erika (Marketing Manager, Oozle Media), is always available and responsive and is quick to bring in an expert from her team if I have a question. Whether it's about PPC or a social media ad campaign, Erika has someone who can answer my question thoroughly. We’re very happy with the process.

What did you find most impressive about them?

They’ve helped us across the board, so it’s difficult to name any one thing. However, I really like the number of specialists they have and how diverse their skillsets are. I appreciate that I’m not getting one person who’s trying to do everything. The peace of mind that comes from knowing I’m in good hands is invaluable.

Are there any areas they could improve?

The blogs they’re writing now are better than the ones they wrote in the beginning. It’s not a complaint, just something that took time to learn. The more the writers familiarize themselves with our industry, the better the content they produce. 

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of a dental specialist business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oozle Media?

We needed to to find a more collaborative partner to help us update and revise our website. Our previous contractor had been difficult to work with—they weren’t open to suggestion and tried to apply a sort of cookie-cutter solution to our needs.

SOLUTION

What was the scope of their involvement?

They completely redeveloped the site using WordPress. Once that was finished, they also began helping us with online marketing, which they still do. They also help create blog posts for our site.

What is the team composition?

Their team had seven or eight people in total.

How did you come to work with Oozle Media?

I reviewed other websites that had a look and feel similar to what we wanted and looked into who had developed them. Several of the ones we liked had been done by Oozle Media, so I researched them and looked up reviews of their work. After we had our initial meeting, we decided to move forward with the collaboration.

How much have you invested with them?

The initial web development project cost between $15,000–$20,000 and we spend about $12,000 per year on marketing.

What is the status of this engagement?

We started the project in October 2014 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Not only has their work improved our business, that improvement has stayed consistent over the past four years. We’re more visible online, and our rankings and review ratings are higher. Our web traffic has also increased and we’ve hit maximum capacity as a business because we’ve picked up so many new customers.

How did Oozle Media perform from a project management standpoint?

We have monthly meetings to review the previous month’s marketing numbers and make decisions about how to proceed. They also work with us on quarterly and annual planning. Communication with them has always been fantastic. They’re diligent about responding to emails and sticking to deadlines when it comes to all of the marketing.

What did you find most impressive about them?

They’re great listeners who can add a lot of value to your project via their expertise and insight. They come to the table with a lot of options in order to help us meet our goals. I really appreciate not only that they bring perspective to our discussions, but that they also hear what I need and take it into account.

Are there any areas they could improve?

Not that I can think of.

Do you have any advice for potential customers?

Give them a try. I’ve been really happy with their service.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Aveda Institute Las Vegas. We're a cosmetology and esthetician school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oozle Media?

We wanted to attract more prospective students, so were looking for a vendor to help us create a better system of lead generation.

SOLUTION

What was the scope of their involvement?

After doing in-depth research about our target audience, Oozle Media built a website for our prospective students. They identified our weaknesses, put together a marketing plan, helped us with content creation, and produced all the collateral for our students and our school. In addition, they’ve been managing SEO and PPC campaigns for us.

What is the team composition?

We mostly work through a project manager.

How did you come to work with Oozle Media?

They were recommended to me by someone who worked with them previously.

How much have you invested with them?

We've spent between $40,000–$50,000.

What is the status of this engagement?

We started working with them in November 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started seeing the results right away. I've been in business for 40 years and they're the first company that did things right from the beginning. They have a good system to measure the success of their campaigns, so they were able to make valuable recommendations on how we should spend our budget.

How did Oozle Media perform from a project management standpoint?

We have a lot of day-to-day responsibilities in running our business, but they’ve kept us on task. They're very diligent about following up and sending us regular reminders. We also have a monthly phone call with them.

What did you find most impressive about them?

They produce great results. We're looking forward to implementing more of the new systems and seeing even better results.

Are there any areas they could improve?

No. We're not experts on this, but we can tell that it's been well worth the investment.

Do you have any advice for potential customers?

The trust is usually the hardest part when you start working with a new vendor. It was less of a challenge for us because all of their recommendations were very logical and understandable. We trusted their system and the project was a success. My advice would be to trust their analysis and allow them to implement their plan. Then, you'll know whether it works or it doesn't.

BACKGROUND

Introduce your business and what you do there.

I'm the executive director of marketing of a for–profit regional chain of cosmetology schools in Texas. We have eight locations: six in the Dallas Fort Worth market, one in the San Antonio market, and one in the Houston market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oozle Media?

We needed a company that had the resources and bandwidth to maintain and grow our PPC campaigns. 

SOLUTION

What was the scope of their involvement?Our business has two different avenues for revenue generation: student recruitment and salon services. Upon taking over the marketing efforts of our company, paid search was a very small piece of our lead generation strategy, and we didn't have much of a social media presence either. We shifted a significant amount of time and resources to the development and growth of our PPC strategy which yielded significant increases in lead volume and increased enrollments. Eventually, the campaign grew to a point that required more bandwidth than was available internally and that's when we reached out to Oozle.
 
They began with an account audit and reorganization, building out the structure and campaigns that we had in place to generate more volume. Oozle transitioned the bid management functions into DoubleClick, which created efficiencies. They used bid strategies that aligned with our volume and cost per lead goals including refining ad copy, the campaign structure, and negative keywords. They grew the campaign from there and eventually we layered in landing pages.

Eventually, our relationship with Oozle on the PPC side evolved into bringing them on to manage our social media advertising component, mainly through Facebook, Instagram, and Snapchat using them as a channel for student recruitment. 

We consistently A/B test new ad copy to increase clicks and drive more lead volume. Consistent refinement of our ad copy ensures we're appealing to the right demographic. 

What is the team composition? 

I work with an overall account manager, a social media account manager, and a paid search account manager.

How did you come to work with Oozle Media?

Our V.P. met Chris (CEO, Oozle Media) at an annual conference for the American Association of Cosmetology Schools. She passed along their contact information and relayed that she was impressed by them during her meeting. A few years later, when the PPC campaigns needed more attention than we were able to devote internally. We decided to reach out to Oozle. Oozle had done previous work for another well-known beauty school that has similar demographics and their success in that space made them stand out as the best option for us. 

What is the status of this engagement?

We began working with Oozle July 2015 and are still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Oozle regularly offers recommendations for opportunities to expand campaigns to generate more volume. An early example recommendations for opportunities to expand campaigns to generate more volume. An early example of this was their recommendation to start building out landing pages and optimizing them to improve conversion rates and lead volume on PPC campaign. Internally, we were hesitant to take this approach because we thought that prospects would require a wider breadth of information in our vertical than the limited amount of information that landing pages typically provide. However, Oozle was correct and we saw nice lifts in conversion rate and lead volume as a result of utilizing landing pages on the PPC campaigns. 

We are consistently seeing 9–12% conversion of our PPC advertisements to a lead page, and then from lead pages to enrollments, which I think is extremely high for the industry. Paid search has such an effective ROI for us that some months we've found it very profitable to exceed our budget because of what it costs per enrollment in the paid search channel.

How did Oozle Media perform from a project management standpoint?

In terms of communication and responsiveness, they respond to emails within 24–hours and we have bi–weekly calls to discuss project details. At the beginning and middle of the month, we compare our current performance to past monthly and yearly averages. In these meetings, we also review key metrics such as cost per lead, lead volume increase, and performance by market. We discuss project budget and status including ad copy testing, landing page updates, new campaign build–outs, and any new offerings from Google. Additionally, we discuss initiatives that Oozle would like to initiate and the team sums up those deliverable in a recap email as well as provides updates on progress they progress to completion. 

What did you find most impressive about them?

They've been very easy to work with, and we find them both responsive and collaborative. If I have a concern, they listen and address it quickly. They incorporate our feedback while also bringing their own ideas. Partially because of the nature of our business and how our systems are set up, Oozle only has visibility to front end lead information, meaning all the downstream conversion points are housed in our internal CRM. That often necessitates me to step in and dictate strategy and they are always willing to accommodate. 
 
Our social media account manager has helped us navigate all of the recent changes on Facebook that resulted from the well–known data issues. Facebook has been actively pausing audiences without notice, but we have actually been able to generate more leads because of his attention to the account and navigation of all the changes.

Oozle constantly brings new ideas from a paid search standpoint, which has helped to grow our lead volume. They have embraced our business goal of driving directly attributable lead volume, as well as testing various branding efforts such as provided search retargeting, display advertising, Snapchat advertising and YouTube InStream ads.

Are there any areas they could improve?

No. A few months ago, I suggested they increase their bandwidth and they added a new PPC–focused employee for our account. That was the only improvement I had for them and they were very responsive to the feedback.

BACKGROUND

Introduce your business and what you do there.

We're a cosmetology school in Salt Lake City, with additional offices in St. George, Utah. I am the President of the institution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oozle Media?

We needed to attract student inquiries about our school through additional website traffic. We are looking for students in our area, so it’s a local marketing opportunity.

SOLUTION

What was the scope of their involvement?

Oozle Media has provided social media marketing, pay-per-click management, as well as organic SEO [search engine optimization].

How did you come to work with Oozle Media?

Oozle Media approached me on a cold call 10 years ago. They gave me a few ideas of what could be done, and over the course of a couple of meetings, I decided to give Oozle Media a try. They've done a great job, so we've been with them ever since.

How much have you invested with Oozle Media?

We spend around $45,000 per year on Oozle Media's services.

What is the status of this engagement?

We started working with Oozle Media 10 years ago. They actually had a different name when we started working together.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I'm very satisfied with Oozle Media. They've done a great job for us, and have continued to find new ways of growing our client leads. Oozle Media shares statistics with us, but our director is more familiar with those numbers than myself. I estimate that we've increased our lead count by 20% over the last 2 years.

What did you find most impressive about Oozle Media?

I've been very happy with Oozle Media's customer service. They took good care of us. There have been a few bumps in the road every so often, but whenever I have a complaint or concern, Oozle Media has been prompt in addressing it and showing me that I'm an important client.

Are there any areas Oozle Media could improve?

There was a time when we didn't have a direct person to work with from Oozle Media. They became busier, so it was difficult to get a hold of someone, but Oozle Media has changed this within the last year and a half. The representative who deals directly with us does a great job. We're happy with what she has done, and it has made all the difference.

What tips or recommendations could you share that might increase the likelihood of success with Oozle Media?

I would advise clients to be vocal about what it is that they're looking for, and find out exactly what Oozle Media can do for them. Going in with the right expectations, and providing Oozle Media with proper content, will result in a good job for any client.

BACKGROUND

Please describe your company and your position there.

I am the Admissions/Marketing Director at Turn-About Ranch, a residential treatment program for adolescents

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Oozle Media?

They redesigned and updated our website and continue wo manage most of our online marketing including SEO PPC and more

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched options and interviewed them. We were and still are impressed by their customer relations/service.

Describe the project in detail and walk through the stages of the project.

AFter a few rough drafts we evolved into the current setup for our website and have moved into other marketing opportuniies

How many resources from the vendor's team worked with you, and what were their positions?

We have had a several members of the team work with us. our primary contact is hayley who has been amazing in every way

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Efficient and honest work that has helped our company be more successful

How effective was the workflow between your team and theirs?

They provided excellent planning and mapping of the progress. we were never lacking in updates and input from the team

What did you find most impressive or unique about this company?

The reps that have worked directly with us have been professional and caring... they have been there at a moment's notice and show a desire to make our company successful

Are there any areas for improvement or something they could have done differently?

no