One Day Agency

BACKGROUND

Please describe your company and your position there.

We are a 100% natural baby skin care company. I am a board member and strategic marketing advisor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Day Agency, and what were your goals?

We were launching into the UK for the first time and needed a digital agency that could take on all over paid digital media campaigns. We wanted an agency that felt like they were part of our team and not an external hire, someone that cared and thought about our business as if it was there own.

SOLUTION

How did you select this vendor and what were the deciding factors?

We prepared a brief, took it to market and then shortlisted four agencies for a pitch. One Day did research into our product, our market and presented a clear GTM strategy. One Day was reactive to our brief and proactive in providing out of the box thinking as well as market intel. In short, we had the most confidence with One Day over any other agency in the UK.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Market anlaysis
• Audit of Australian google and facebook accounts and peformance
• Paid social strategy
• Paid media / search strategy
• Creative advertising strategy and ad development
• Implementation of above strategies
• Daily social and paid media management
• Website audit
• Influencer paternship strategy and development

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with:

• CEO
• Senior Creative
• Senior Paid Media Manager
• Senior Paid Social Manager
• Influencer advisor

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We doubled our sales every week and every month.

How effective was the workflow between your team and theirs?

With time difference between Aust and UK email was our best comms. One Day was super responsive, met all deadlines and kept us abreast of developments. We have a weekly WIP check-in to review performance and next weeks activity.

What did you find most impressive or unique about this company?

They feel like they are part of our team and family. One Day delivers on all your essential digital marketing but more importantly they care about us as if it was their own business.

Are there any areas for improvement or something they could have done differently?

None!

BACKGROUND

Please describe your company and your position there.

I am a physiotherapist and simultaneously responsible for the marketing of the Purafisio physiotherapy clinic

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Day Agency, and what were your goals?

We are looking to grow in the market and expand and the One Day Agency has helped us a lot to grow in Google Ads leadsyou

SOLUTION

How did you select this vendor and what were the deciding factors?

Young and dynamic team with excellent ideas. good value for money quality of service

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We set goals. They studied business and our website and outlined campaigns, keywords, negative keywords, helped to define the best phrases for the ads, suggested changes to the website and made what we wanted to happen

How many people from the vendor's team worked with you, and what were their positions?

The project manager defined a specialist in Google ads who worked directly with us, as well as a specialist in web design and another in seo

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the campaigns were activated, we have more leads, more clicks, many more customers calling US and make an appointment.

Describe their project management style, including communication tools and timeliness.

Communication took place mostly by email and video conference. we had some online meetings during these months where, they clearly were giving us indications to achieve the good result in which we found

What did you find most impressive or unique about this company?

Always professional, they met our objectives and the scheduled times. Easy and simple communication

Are there any areas for improvement or something they could have done differently?

Let's see how they will develop new strategies in the future, when we need more ideas for our Google Ads campaigns

BACKGROUND

Please describe your company and your position there.

I am PR & Marketing Manager for Koi Footwear, a digital vegan footwear brand based in Manchester, UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Day Agency?

Digital Marketing including Paid Social and PPC.

What were your goals for this project?

Increased traffic, sales and ROAS across all platforms.

SOLUTION

How did you select this vendor?

They were well-recommended from one of our partner companies who had seen positive success with working with them.

Describe the scope of their work in detail.

The team went through their strategy and input for the relevant channels, and targets were put in place. Email follow ups between the team and us at Koi, to ensure all copy/creative and goals are aligned and up-to-date. Weekly update calls where we are talked through all the details, as well as quick responses over email.

What was the team composition?

We work two account managers with separate responsibilities for paid social, and paid search/PPC.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are on track to reach our overarching KPI’s for the company which include the increased reach and sales generated through One Day’s efforts in the digital marketing. Our target market and customers are reacting well to the unified strategy, as we see an increase in customers in our target demographic. After the initial few weeks, we’re already seeing a largely quantifiable positive uptick across all metrics including ROAS and sales.

How effective was the workflow between your team and theirs?

Both account managers are very approachable, friendly and professional; easy to communicate with, allowing a productive relationship between the company and the agency. The team are reactive to current trends, and adapt their strategies ensuring they are always keeping an eye on the campaigns.

What did you find most impressive about this company?

The team is very knowledgeable in what they do, and make sure the goals of the company are always at the forefront of their strategy. It’s great to have two account managers with separate responsibilities so we don’t have to worry anything is overlooked.

Are there any areas for improvement?

Not that I’m aware of.

BACKGROUND

Introduce your business and what you do there.

We’re an online retailer for women’s fashion. I’m the in-house marketing and website developer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One Day Agency?

We have and in-house resource, but we don’t have any specialized experience in Facebook advertising, Google Ads, or Google search.

SOLUTION

What was the scope of their involvement?

They manage everything from a Google Shopping perspective They take ownership of paid search and paid Facebook advertising

One Day Agency did the research, reported what they found,  and we cooperated to do what’s right for our business moving forward. It was very collaborative.

What is the team composition?

About four people.

How did you come to work with One Day Agency?

We’ve worked with other agencies in the past, but weren’t happy with their performance. They were a referral, and they came well-recommended from one of our partner companies.

How much have you invested with them?

We have them on retainer, and have spent £2,500 per month (approximately $6,000 USD total).

What is the status of this engagement?

We started in February 2020 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen about 180% increase on our ROI for ad spend. Sales have also increased by about 75%, with an increase in revenue from last year by about 60%. Considering that we started working together at the same time as the COVID-19 outbreak, those are some rather significant metrics. While other businesses are struggling, we’ve managed to improve it.

How did One Day Agency perform from a project management standpoint?

They were fantastic. We have bi-weekly calls, and every time we need to speak with them, they’re available over email, phone, and WhatsApp. We can go into their office at any time as well. They’re local to us. They also reported using a reporting system.

What did you find most impressive about them?

Their experience and knowledge translated into the end-result. It’s been a phenomenal engagement.

Are there any areas they could improve?

No, we’re happy with everything they’ve done to date.

Do you have any advice for potential customers?

Have faith in them—they can do the job. With the extent of their experience, they can really help.

BACKGROUND

Please describe your company and your position there.

I'm co-founder of a Manchester based wooden sunglasses brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Day Agency, and what were your goals?

We were looking to increase traffic and conversions online. With such a niche product and one thats more diffcult to sell online we knew it was a challenge we needed to address.

SOLUTION

How did you select One Day Agency and what were the deciding factors?

We rang about 9 or 10 different companies in our pursuit of a specialist, and Ricardo was one of the only ones whom took the time to listen fully and understand our needs without saying "just send us an email with the details". And that personable approach is exactly what made our decision.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had a few things to overcome and we were guided through all the steps we needed to do on our side to get the best out of our campaigns. They set up our PPC campaigns and we instantly saw an increase in traffic, then shortly after the conversions started to follow.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Ricardo for the most part and he is great !

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have multiple PPC campaigns now delivering more traffic and conversions with much better CTR rates too.

Describe their project management style, including communication tools and timelines.

In regular contact and very responsive

What did you find most impressive or unique about this company?

Attention given and proactiveness was second to none.

Are there any areas for improvement or something they could have done differently?

They were brilliant all throughout.

BACKGROUND

Please describe your company and your position there.

I'm the CEO. Tonic App is a digital health company developing products for medical doctors and their patients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Day Agency?

Online paid medias, including search, display and mobile app installs.

What were your goals for this project?

User acquisition and go-to-market.

SOLUTION

How did you select this vendor?

Three-way competitive pitch.

Describe the scope of their work in detail.

New user acquisition through the use of Google ads, Apple Search Ads, Facebook and Instagram ads. From content, to media management and activation.

What was the team composition?

Digital account manager, digital media planner, paid media manager, performance media manager and account director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaigns reached our user acquisition goals by over 30% and with reduction of the CPI.

How effective was the workflow between your team and theirs?

The agency was a true partner, inclusively leveraged communication through tools like Slack.

What did you find most impressive about this company?

We were impressed by their high level of experience and detailed knowledge of each media.

Are there any areas for improvement?

None identified.