One 10 Media

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a D2C wedding apparel brand. We sell bridesmaid dresses, wedding dresses, and accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

We were generating quite a few leads, and we needed to nurture them — follow-up with them via email, in this particular case.

SOLUTION

What was the scope of their involvement?

We use a tool called to collect email addresses via giveaways or other opt-ins, and I needed someone to build out email sequences. These sequences have to look like they’re coming from an actual person — while they’re truly automated — and they have to include a sales pitch.

We directed them as to the type of content that generally works with our consumers. We laid out what content should be in each step of the sequence, and then they wrote the email, set up the automated technology, and tested the result.

What is the team composition?

I worked with Mike (Founder) for a lot of the communication originally, and now I work with Jasper (Lead Email Marketer). There was also a third resource for a time.

How did you come to work with One 10 Media?

I found them through an e-commerce digital group that I’m a part of. They were recommended to me by someone in the group.

Mike’s team was one of the only groups I found that understood what I was looking for with minimal explanation.

How much have you invested with them?

I’ve spent around $15,000 with them.

What is the status of this engagement?

We’ve been working together since April 2020. I don’t have a lot of stuff that needs to get done all the time, but I’ll definitely continue working with them when I have the need.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their sequencing work was part of our larger lead generation system, so it’s hard to attribute specific results to their work. We’ve been growing between 50%–100%, and I assign a good amount of credit to One 10 Media. This has been our biggest year ever, and a number of teams have contributed to that.

Their quality is really great, and their sequencing shows off their slick understanding of how to build email marketing campaigns. I haven’t found anybody else that can do that to the degree that they can.

How did One 10 Media perform from a project management standpoint?

We didn’t use any tools — email sufficed for us, and that’s the same for most similarly sized operations.

What did you find most impressive about them?

They really know what they’re talking about. I don’t work with companies that don’t understand e-commerce well. In most companies, you’re dealing with someone who can use the tool but lacks an understanding of the marketing and sales steps that come afterward. The email sequences can’t only function well; it has to deliver results based on what the customers are looking for.

Are there any areas they could improve?

One advantage to working with a bigger company would be that they sometimes have project management software that shows progress in various aspects of the project. This would help me with accountability, as I’m very busy. It’s difficult to keep up with everything internally, so we’re trying to move away from email and Google Docs.

What would be a good upcharge for One 10 Media, and a good service for their customers, is to offer an ongoing review and maintenance plan. I noticed certain emails and aspects of their campaign working more effectively than others after the initial work, but there wasn’t a pathway to modify the sequences. It would make more sense for them to review the work and then make modifications.

Do you have any advice for potential customers?

I have the same philosophy with all contractors: they aren’t going to solve all your problems. They’re going to solve the problem they’re designed to solve. When I work with a contractor, I consider them an extension of my team, and I would say that you have to provide them with the necessary resources to get the job done. You have to explain the business, the product, the process, and how the whole customer journey works. That way, the contractor is able to accomplish the tactical and technical parts of the job that you’re hiring them for. Don’t just tell them to fix your email campaigns; they can’t fill in all the gaps themselves.

BACKGROUND

Please describe your company and your position there.

Human Elements are the fundamental building blocks of health. The energy and nutrients your body needs for optimal performance, health and wellness. Using cutting-edge research and only the highest pharmaceutical grade ingredients, we have created best-in-class nutraceuticals to help you Refresh, Focus, Lift, Recover, and Energize.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One 10 Media?

As a brand new company, we were looking for a partner who can help us build core e-commerce capabilities to scale the business.

What were your goals for this project?

We wanted to start driving awareness of our brand and product, while building towards a profitable and scalable cost of acquisition.

SOLUTION

How did you select One 10 Media?

One10 came highly recommended by one of the top e-commerce experts in the industry. He spoke very highly of Mike and the team, and their ability to help us launch a new brand.

Describe the scope of their work in detail.

Mike and the team helped us establish an e-commerce strategy and stand up core capabilities around this - Facebook marketing, conversion optimization, and email marketing.

What was the team composition?

Mike has a remote team, which enables him to hire build a best-in-breed" team by finding the best people, regardless of there they are. In addition to their professional capabilities, they are all just good people which is important in a key business partner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have started to grow our core business and have established core foundational capabilities that we didn't have prior to their assistance.

How effective was the workflow between your team and theirs?

One10's communication is excellent. Not only was our account manager very responsive, on any given day Mike and the team would reach out with new ideas and insights.

What did you find most impressive about this company?

Mike and his team are great people.

Are there any areas for improvement?

Overall, we were very happy with One 10 Media.

BACKGROUND

Please describe your company and your position there.

I am the owner and founder of a Consumer Products company that sells direct to consumer. Our product is a brand new concept in our industry and relies heavily on visuals to demonstrate the uniqueness of the product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One 10 Media?

We needed to convey the benefits of our product in emails to our customers/visitors and we had not sent out a single email to get that message across. We hired One 10 media to set up our email marketing with Klaviyo from end-to-end.

What were your goals for this project?

We needed everything from Klaviyo setup to integration and all the email flows as well. This covered abandoned carton, welcome emails, discount offers etc.

SOLUTION

How did you select One 10 Media?

One 10 Media offered the best value by far. They were clear and to the point with what I would receive and how much it would cost. They gave me a clear timeline and tips on how I could implement traditional SM marketing with email marketing to make it work harmoniously.

Describe the scope of their work in detail.

Scope of work included the following: 11 emails total Out of the box Klaviyo set up. Welcome Series ( 5 emails) Abandoned Cart (5 emails with discount ladder) Customer Thank You (1 email) Pop Up Design and Connection to Welcome Series

What was the team composition?

I worked closely with Mike, the owner of one 10, and Jasper who handled most of the technical side of the project. Was a great team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are in the beginning stages of implementing the email flows. Will report back when we have data! But anything that comes in will be incremental and a net positive to my company...

How effective was the workflow between your team and theirs?

One 10 media took initiative on everything. I didnt have to follow up a single time. Communication was a non issue.

What did you find most impressive about this company?

I was extremely impressed with how fast they were able to put this all together. I was under the gun to get this done by black Friday/cyber Monday and they got it all done, professionally, with time to spare.

Are there any areas for improvement?

I have not found there to be any issues or concerns for there to be improved upon... Such was the level of competence on their team

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a men’s grooming product company. I’m also the owner of a real estate investing education company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

We initially hired One 10 Media to work on our grooming company. After having success with that, we hired them to work on our investing education company.

SOLUTION

What was the scope of their involvement?

With our grooming company, One 10 Media helped with online advertising, specifically through Facebook. They also set up and ran online traffic through Facebook Ads and managed our online compaigns.

For our other company, they built out the entire online platform, including the sales pages and funnel. They’re also going to build out and manage the entire advertising campaign and schedule.

What is the team composition?

I initially worked with Mike (Owner), but for the second project, I worked with three teammates.

How did you come to work with One 10 Media?

Mike had done some consulting work for another company that I knew of. I asked them who their partner was, and they told me it was One 10 Media.

How much have you invested with them?

For the first project, we spent $2,000–$3,000. For the second project, our contact is about $55,000 with an ongoing engagement of a couple of thousand dollars per month.

What is the status of this engagement?

For the grooming company, we began working with them in January 2020, and for our real estate investment education company, we began working with them in August 2020. Our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of service has been fantastic. Mike and his team have been very responsive. We got exactly what we asked for, and everything has been returned in a very timely manner.

Most importantly, the outcome has been far better than I expected. Not only did they build a good product, but they’ve gotten better results than I anticipated.

How did One 10 Media perform from a project management standpoint?

We communicate via text, phone calls, email, and Asana. They've been great and haven’t missed any deadlines. I would rather have quality work than push deadlines, so we talked to them about what a good pace would be so that we’re not rushing but still getting work done in a timely manner. We set timelines and they’ve met every single one.

What did you find most impressive about them?

The results are great. The working relationship is great, but I really appreciate what they’ve done for my company. 

Are there any areas they could improve?

No, there’s nothing that I was disappointed or frustrated with. 

Do you have any advice for potential customers?

Make sure that you’re clear and upfront with your expectations so that the scope of work is correct. No matter who you’re working with, there’s a tendency for feature creep or additional work that gets thrown in later.

I didn’t experience that with One 10 Media because I made sure that we both had a good understanding of what needed to happen. They were able to create a very good outline of the scope of work.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Pickup Sports, a startup that sells sports starter kits for kids and virtual coaching.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

Because we’re a new company, we wanted a solution for better marketing and advertising. We worked with them briefly before hiring them on an ongoing basis.

SOLUTION

What was the scope of their involvement?

One 10 Media helps us with our digital advertising, digital marketing, and email marketing.

What is the team composition?

We work with two teammates, including Mike (Owner) and Sergio (Media Buyer).

How did you come to work with One 10 Media?

I found them through Upwork. 

How much have you invested with them?

We’ve spent about $15,000.

What is the status of this engagement?

We began working with them in March 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality has been excellent. We have a challenging case in that we’re a small company, and One 10 Media has helped us figure out our messaging, which requires a lot of experimentation and testing. 

How did One 10 Media] perform from a project management standpoint?

We have a weekly call, and we also communicate via email. So far, the team has met every deadline. 

What did you find most impressive about them?

My favorite part about working with them is the phone calls. One 10 Media really dives deep into what has worked in the last week, the specifics of the ads, and how we can improve our strategies. 

The calls have informed me about our business and what messaging actually works. I can take that information and apply it to other areas I might not be working on with them. I enjoy the feedback and doing those weekly calls where we strategize.

Additionally, Mike does a good job of finding experts when we need extra help. For example, when some of our ads weren’t performing well, he found a copywriter to fix the wording and get that done. He also found a graphic artist.

Are there any areas they could improve?

Nothing jumps to mind right away. At first, we weren’t getting an ROI on our ads, which made me want to jump ship. If anything, maybe One 10 Media could’ve done a better job of talking me through the process. When we finally talked about it, it helped a lot.

Do you have any advice for potential customers?

Go ahead and give them a try. Start with a small project to see if they’re the right fit. It’s good to have an understanding of whether or not you’d work well together and wether or not they understand what you’re selling. They’re worth a shot because they have a lot of expertise. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an e-commerce company that sells men’s fashion goods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

We were looking to switch providers because we were having issues with our previous partner, and we came across One 10 Media.

SOLUTION

What was the scope of their involvement?

One 10 Media handles our content and media buying. They take care of our Facebook and email marketing. The team also does blog copywriting. 

What is the team composition?

I regularly work with 4¬–6 people, including an account manager, Facebook strategist, and email strategist.

How did you come to work with One 10 Media?

One 10 Media was recommended by acquaintances of mine who are big in the media buying space. 

How much have you invested with them?

We pay $4,500 per month.

What is the status of this engagement?

Our work together began in May 2020, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The service is excellent. They’re very responsive and transparent about what they’re doing. They’re able to manage a bit of an opaque industry, so to have a partner that is quick to respond and easily workable is great.

How did One 10 Media perform from a project management standpoint?

They’re perfect at scheduling and meeting deadlines. I’m not great at meeting deadlines they need, but they’re very good. Everything is scheduled through Asana, and they keep to it quite well. We communicate via email and Slack.

What did you find most impressive about them?

The communication is a big part to me.

Are there any areas they could improve?

Not really. The only problem I was expecting was during the transfer from the previous service provider, but they were excellent in managing that and getting it done. There haven’t been any issues.

Any advice for potential customers?

Be clear with what your expectations are going in, and use that as a benchmark.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a Beauty Angels Academy. We provide certifications for permanent makeup to artists. We also sell products online to microblading and permanent makeup artists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

They helped us get new customers.

SOLUTION

What was the scope of their involvement?

They established an online sales funnel using ClickFunnel. This helped us generate new customers for our online and live courses. They didn’t just help us set up the technology, but also designed a free shipping funnel for our e-commerce business.

What is the team composition?

We interacted with one primary person.

How did you come to work with One 10 Media?

We were referred to them by a mutual business associate. I had a consultation with them and interviewed several other agencies. They seemed to understand our needs and what we were trying to accomplish.

How much have you invested with them?

We’ve spent over $30,000 over the course of our entire relationship.

What is the status of this engagement?

We started working together in March 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The free shipping funnel has been very successful for us. It has brought in new customer to our store. Before working with them, we were at a plateau and we didn’t know how to move forward and bring in new customers. They came up with this idea, and we’re very pleased with how it turned out. Now, the cost per customer acquisition is practically zero.

They also increased our online course sales fairly significantly, and that’s one of the most profitable areas of our business.

How did One 10 Media perform from a project management standpoint?

The team is always responsive. They always ask question as if they’re the business owner. Very few companies that have the same attitude as them. We communicate over Zoom.

What did you find most impressive about them?

Their concern for the success of our relationship. They make sure we get results. They also have valuable ideas that I didn’t have myself.

Are there any areas they could improve?

No, I’m satisfied.

Do you have any advice for potential customers?

If you have an e-commerce business and need some fresh ideas, they’re the team for you.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a hair product company. We have flat irons and curling irons. We have an online marketplace on which we sell our products and others.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

I hired One 10 Media to support email marketing.

SOLUTION

What was the scope of their involvement?

We gave them access to our email platform, Klaviyo. We wanted to improve our email list and to start campaigns that would generate income for the company.

What is the team composition?

We worked with Mike (Founder), Mandy (Client Account Manager), and someone who created the strategy.  

How did you come to work with One 10 Media?

I found them online.

How much have you invested with them?

We spent $2,500.

What is the status of this engagement?

The project lasted from July–August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They increased revenue coming in from email marketing. They’re very professional.

How did One 10 Media perform from a project management standpoint?

They were great communication-wise. The strategy was in place and the campaign was great. We used Asana to communicate. They were on top of everything.

What did you find most impressive about them?

Communication was great. They were easy to work with, they had a lot of experience, and they knew what they were doing. The copy was great. The combination of the number of emails the quality of the content was well-balanced.

Are there any areas they could improve?

No, I do not think so.

Do you have any advice for potential customers?

Plan your budget and understand that this is a long-term partnership. They won’t see a return right away, but over time, it will develop.

BACKGROUND

Introduce your business and what you do there.

I have an audio-video production company. I produce a syndicated radio program and a livestream called The RV Show USA. It’s syndicated on radio stations across the country, and then we livestream on social media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

I was trying to grow my audience through social media. I had social media accounts, but I didn’t really know what to do with them. I had some experience with companies similar to One 10 Media, but I never had a good experience. I realized I needed help, but I really needed someone that could communicate with me effectively.

SOLUTION

What was the scope of their involvement?

I went into the relationship with One 10 Media very hesitantly. I felt cautiously optimistic after the first phone call, but with each subsequent call, I felt better and better. I wasn’t very clear on what I wanted; I knew I needed to be on social media, I just didn’t know how to get there or what specifically I needed to do. One 10 Media helped me get a clearer vision of where I needed to go in the future, and they put me on that path.

We visited each other many times and talked through several different options. We decided to focus primarily on ManyChat, which works in conjunction with Facebook.

What is the team composition?

I work with 3–4 people, but I primarily work with Mike (Owner). We have regularly scheduled meetings.

How did you come to work with One 10 Media?

I don’t remember how I found them; I believe I was searching on the internet and probably saw an ad.

How much have you invested with them?

I’ve spent a little more than $10,000.

What is the status of this engagement?

Our work together began around January 2020, and it continues.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

What I look for is the bigger picture: somebody that has the personal communication skills combined with the knowledge of whatever they’re going to do for me, and then I can trust them. That’s what I found with One 10 Media. Mike helped me clarify my objectives. He presented several ideas for me to think about, and he was fantastic with follow-up questions to clarify what I wanted. He made suggestions, but he didn’t pressure me at all. 

How did One 10 Media perform from a project management standpoint?

Mike couldn’t do any better. He is absolutely perfect. He never misses a phone call or Zoom meeting, and he is always prepared and on time — he is punctual to the second. He’s ready to go right out of the gate. He takes terrific notes during our weekly meetings. It’s refreshing to know that somebody actually listens. He has great skills and knowledge. He’s thorough, creative, and respectful. In a world where personal relationships are becoming fewer and fewer, One 10 Media is a bright spot.

What did you find most impressive about them?

Mike gained my trust. 

Are there any areas they could improve?

The only way Mike could improve would be to live in San Antonio, Texas, so we could work more closely together.

Any advice for potential customers?

Be open and trusting of One 10 Media. They will listen to you and guide you in the direction that you want to go in instead of the direction that they want you to go in.

BACKGROUND

Please describe your company and your position there.

I am the director of a direct to consumer e-commerce brand that sells clever cleaning systems for the more difficult cleaning jobs around the home.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One 10 Media?

Our goal is to build an international brand that is recognised for top quality, high performing products with superior customer service within the home cleaning space. To make this happen we hired One 10 Media to manage and scale our advertising accounts across Facebook, Instagram and Google. Since then, we have hired them to build chatbot flows and conduct advanced a/b split test on our product pages. All resulting in a dramatic increase in ROAS for our business.

What were your goals for this project?

Our main goals for this project were to increase sales & increase retention for our ecommerce store. Knowing our ad campaigns are in such good hands gives us the opportunity to work on and test other products that we want to add to our product lines in the future. It's a win-win.

SOLUTION

How did you select this vendor?

After listening to marketing podcasts for many years I had an idea who the top media buyers were in the industry. So I reached out and asked if any one of these top media buyers knew of an agency that would be a great fit for our company. The rest was history, One 10 Media was highly recommended from the best. This made what is usually a tough decision for a business to make into a no brainer.

Describe the scope of their work in detail.

After hiring Mike and his team to manage our ad accounts. The first thing we did was organize a discovery call where I outlined how our Facebook Ad account was currently set up. During this call is when I first met Sergio a highly talented and knowledgeable media buyer. Once Mike and Sergio understood how our account was structured they got onto improving the Ad account structure to capture sales at every step of the sales funnel and they haven't stopped optimizing our campaigns since. Leading to a surge in daily site visitors and as a result lots of conversions.

What was the team composition?

Mike has a number of highly & uniquely skilled digital marketing professionals within his agency. We have personally found the team to be highly educated in the following services. Advanced Media Buying, Advanced Emai Marketing, Advanced Chatbots, Advanced Analytics, Advanced A/B split tests.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with One 10 Media our success as a company has skyrocketed. The first thing I want to point out is how consistent our daily sales are. For example, as of writing this in May 2020, we are seeing a daily ROAS over 5X, the highest day being 8.2 ROAS. Incredible! I also want to point out, as a result, our brand awareness has increased dramatically resulting in an increase in customer messages saying our product has been highly recommended by friends and family which is awesome.

How effective was the workflow between your team and theirs?

The first thing you notice when working with One 10 Media is their level of customer care and knowledge. Each week we take a 40-minute Zoom call to discuss that past 7 days results, plus recommendations we both think could improve our e-commerce goals. Like Mike pointed out to us, an e-commerce store is like a boat full of holes. So each week we are working together to plug these wholes and as a result, our sales and profits are increasing. By plugging wholes I mean Mike is very knowledgeable about what software to use where so we are not wasting time and money running inferior software tools in our business saving us a lot of money running the wrong tools.

What did you find most impressive about this company?

I think as an eCommerce store owner finding a company that truly understands the industry can be hard to find. So what I find most impressive is that Mike and One 10 Media were introduced to us by online marketing experts and since working with them, they've proven that they are one of the best digital marketing agencies in the game.

Are there any areas for improvement?

I can't think of anything : ) Great customer service Great Software Knowledge Experienced Team Awesome guys Great clear pricing structure it's all good!