One 10 Media

BACKGROUND

Introduce your business and what you do there.

I’m the president and founder of Looking Glass Animal Rescue, a 501(c)(3) animal rescue. We focus specifically on animals that are most in need, which are defined as special needs, injured, ill, senior, hospice, pregnant, and orphaned.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

We are a volunteer organization with no paid employees. Our staff is made up of folks with full-time jobs who do rescue work on the side. As we grow, we get more and more inundated with questions, emails, phone calls, and messages on Instagram and Twitter that we don’t have enough time to address. 

I was looking for a way to address those problems without losing the customer service feel. I found the ManyChat option and researched it. I thought it was a useful way to set up a communication plan that’s a little less onerous for volunteers.

I started looking into setting it up and quickly realized that it wasn’t something I could do on my own. I then looked for vendors that could help, which is why I hired One 10 Media.

SOLUTION

What was the scope of their involvement?

They took the time to understand the business, which is nuanced and emotional because it’s animal-related. One 10 Media also did a lot of research on the industry itself and looked at the other companies to get a feel of what they were doing.

We then had an onboarding phone call and told the team what our challenges were and what we wanted to do. The project wound up growing quickly in terms of the scope of the work that they could provide. Usually, when we get questions, it’s about the same topics to do with adoption, fostering, donating or volunteering.

We needed the bot to be able to communicate that to people with meaningful, static information sourced from our website. One 10 Media created a bot that, after identifying the keywords, personalizes the message and directs customers to the answers that they’re looking for.

The team is also helping us to market our business and build a better brand. The bot that One 10 Media set up also allowed us to capture customer's data through a request line that asks the visitor to input their email. Through this, we were able to do marketing for any number of topics and to get information out to our constituency. 

What is the team composition?

I work with Mike (Founder) and Todd (Digital Marketing Manager).

How did you come to work with One 10 Media?

I found them on UpWork, connected with Mike, and, within 30 minutes of our conversation, it was clear that they were the team I needed to hire. I did speak to other folks from different companies, but I wasn’t as impressed with them as I was with Mike.

How much have you invested with them?

So far, we’ve spent less than $4,000. Their costs are reasonable given the work and detail they’ve put in. 

What is the status of this engagement?

We began working with them in November 2019 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The project has become much more multi-faceted. Anecdotally, we’ve seen an increase in applications for both foster and adoptions. We’ve also seen growth in people contacting us on our page. 

This is great because it gives us a level of connectivity with our community, and the bot has made life much easier for me and the volunteers. It has also made our communication much more efficient. 

The project has also resulted in an ROI, although it’s not tangible. I can confidently say that we’re seeing a level of growth that we previously wouldn’t have been able to see.

How did One 10 Media perform from a project management standpoint?

The team is awesome. I’m always able to text Mike or Todd and ask them for help and they’re right on it. A few weeks ago we had a problem with the bot, and I messaged Mike over the weekend. Within six hours, the issue was resolved. They dropped whatever they were doing, fixed the problem, and continuously checked in to make sure that there were no other problems.

Their responsiveness is something I’ve never seen. Whenever I email them, I get a response immediately. They also make videos to show me how to set things up instead of just telling me how to do it. One 10 Media makes everything very easy.

What did you find most impressive about them?

The team’s approach is personal, efficient, and effective. Additionally, I appreciate their integrity and honesty. They don’t try to sell me things that aren’t in my best interests and are always looking to match and meet my goals. They’re genuinely interested in the success of our rescue. The team doesn’t upsell elements that we don’t need. Instead, they’re on target with our goals. 

Are there any areas they could improve?

I really don’t have any suggestions. I got really lucky in finding them and they’ve been a good partner so far.

Do you have any advice for potential customers?

Be really honest and explain all of your struggles and successes. Be open to their suggestions. What worked for us is that we’ve had a very open relationship. I’ve been clear about what I don’t know as well as what we’re looking to do. I’ve also been open to their suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m the owner, life coach, and weight coach of Fit to Fittest. I coach women on how to lose weight.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

I needed a company to help me with my social media, specifically putting together a Facebook funnel.

SOLUTION

What was the scope of their involvement?

One 10 Media worked on my social media presence, putting together all the stages of the Facebook funnel. I didn’t have a landing page yet nor autoresponders for my email list, and they set up everything from scratch, suggesting which email management system to use. I did all the signing up, but they took the reins after that, having full access to my Facebook and Vimeo accounts. They handled it all, which was really nice.

They created ads on Facebook as well as everything else that goes along after clicking on the ad itself. One 10 Media also chose which photos to use while monitoring the responses that the ads were getting and tweaking things along the way when certain things weren’t working. The whole process lasted about a month.

What we did was a combination of using my voice but also using what they thought would attract people most. One 10 Media wrote most of the copy both in the Facebook Ads and in the email responders because I don’t have a clue about that kind of stuff. They got across what I wanted to say in a way that was better for that kind of purpose.

What is the team composition?

I worked with One 10 Media's founder and digital marketing manager.

How did you come to work with One 10 Media?

I found them on Upwork.

How much have you invested with them?

We spent $2,500 on their work.

What is the status of this engagement?

We started working together in September until October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One 10 Media was great and they over-delivered, surpassing my expectations. I received an impressive service at an affordable price range, and I was very impressed with the amount of follow-up. I never thought I was going to find anyone that would handle all of this work for me within that price range. Overall, their work as very professional and it was nice having two people in charge of my project.

I got about 100 people to opt into the funnel, but I haven’t had any direct sales from it. However, its purpose was to get email addresses and not generate sales. I have a solid email list now and have gotten more likes on my Facebook page. For the very first ad we put out, the cost per lead was at $15 and One 10 Media got it down to $6 a lead, which was pretty awesome.

Having them teach me a lot of this stuff along the way was huge. Going forward, if I want to create my own ads, it’s already set up for me. I just renewed my contract with them because there’s another project that I want to carry out.

How did One 10 Media perform from a project management standpoint?

They met with me once a week to go over everything. One 10 Media is really good about staying in touch to keep me updated.

What did you find most impressive about them?

From the very beginning to the very end, they continued to impress me. The reason that I hired One 10 Media was because of how they presented themselves from the start and they’ve remained consistent. That’s why I’ve hired them again.

Are there any areas they could improve?

No. There’s nothing I’d have them improve.

Do you have any advice for potential customers?

Go for it. One 10 Media is great and you won’t regret hiring them.

BACKGROUND

Introduce your business and what you do there.

We’re a lending, real estate, investing, coaching, and mentoring platform, where we have 15,000 members and over 300,000 subscribers. We teach them basic and intermediate real estate principles. I’m the COO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with One 10 Media?

We wanted to increase revenue in terms of how our digital marketing operated, mainly our email-based marketing.

SOLUTION

What was the scope of their involvement?

Everything has been clearly defined and great. They’ve been managing our email marketing open rates, click-through rates, the creation of chatbots, AI, the growth of our prospective list, and helping us get new podcast listeners.

They really helped our overall image, and have been serving as a strategic real-estate coach. We’ve done PPC campaigns, paid traffic campaigns, and have been integral in growing our top-line revenue with the lower cost per acquisition.

They’ve been helping us assess who our target audience is with split testing and explaining why our click-through or open rates have been dropping, too.

What is the team composition?

Mike (Founder, One 10 Media) is my main point of contact.

How did you come to work with One 10 Media?

One 10 Media came as a referral. We decided to work with them because we’re in a similar area, have been around as long, and have similar values. The referral aspect was a big part of it, and learning how they conducted previous business. It was a big way for us to decide which way to go.

How much have you invested with them?

We’ve invested approximately $50,000 –$100,000.

What is the status of this engagement?

We began working together in April 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In the past year, some of our email marketing went down, and One 10 Media was able to come in and help us get that back and go through a CRM and get our engagement back up. At one point, our email open rate was only at 2%, but thanks to their work it’s been up to 10-15% for the past 90 days. With our live events, we’ve seen a spike from 80 guests buying tickets, up to 350-400 tickets. Obviously, there’s attrition on any event, but for upfront sales that’s a dramatic increase. We’ve also seen a huge increase in traffic in the PPC.  

How did One 10 Media perform from a project management standpoint?’’

They were awesome. If there were any problems, they were on our end with not moving forward fast enough. We were probably the bottleneck, they never were; they were always giving us deliverables much faster than we anticipated, which is a good problem to have. They always stayed within budget and never had any problems managing the projects. They always knew what they were doing in terms of project management, and communicated with us through basecamp, email, and meetings.

What did you find most impressive about them?

As an operations specialist, I’ve been to traffic conversion summits, and I know how integral One 10 Media is in the digital marketing space. They’re always on the cutting edge, are always aware of what’s happening, and trying new things. For us, it’s very important to know that someone’s at the top of their game.

Are there any areas they could improve?

No, there’s nothing I can think of off the top of my head.

Do you have any advice for potential customers?

My advice is to take the chance. They’re a small company and can move fast on what you need. They’re one of the leaders in the industry when it comes to digital marketing.

BACKGROUND

Please describe your company and position.

I am the Owner of Primo Estate Wines

Describe what your company does in a single sentence.

We sell wine and olive oil.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One 10 Media to accomplish?

• Improve our Klaviyo email flows.
• Implement and test a website email pop-up form.
• Develop and implement a new email campaign strategy.

SOLUTION

How did you find One 10 Media?

Referral

Why did you select One 10 Media over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from One 10 Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit Klaviyo, recommend and implement changes to email flows, website pop-up, and campaign calendar.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Created an implement a website pop-up form with 8% success rate. Began SMS marketing with immediate success. Increased Klaviyo flow revenue by 80%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’ve honestly gone above and beyond what I thought we’d get out of the engagement when we started. They did a fantastic job.

What was your primary form of communication with One 10 Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easy to work with. They over-delivered on the project scope.

Are there any areas for improvement or something One 10 Media could have done differently?

No areas for improvement. They conducted a thorough audit of our email marketing, then went above and beyond the implementation scope. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Just Men's Shoes

Describe what your company does in a single sentence.

Footwear e-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One 10 Media to accomplish?

• Increase revenue
• Implement new flows

SOLUTION

How did you find One 10 Media?

Online Search

Why did you select One 10 Media over others?

Company values aligned

How many teammates from One 10 Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Email Marketing Campaigns - 8 to 12 per month
• Automated Email Flows
• Reporting & Analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Engagement Rates

Revenue Growth from Email Campaigns and Flows

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was always available, with great communication and timely delivery. They responded quickly to our needs and were flexible in meeting our goals.

What was your primary form of communication with One 10 Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their proactive communication and commitment to understanding our needs. They consistently provided creative solutions and demonstrated flexibility, adapting quickly to any changes. 

Are there any areas for improvement or something One 10 Media could have done differently?

Overall, we were very satisfied with their work. One area for improvement could be further visual consistency throughout the campaigns, but this is a minor point. Their overall performance and ability to adapt to our needs were excellent.

BACKGROUND

Please describe your company and position.

I am the CEO of Fitz Games

Describe what your company does in a single sentence.

Board games

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One 10 Media to accomplish?

Email marketing

SOLUTION

How did you find One 10 Media?

Referral

Why did you select One 10 Media over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from One 10 Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop our email flows, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great job on developing killer email designs -- we are excited to implement on our Shopify store.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes it was on time and communication was excellent

What was your primary form of communication with One 10 Media?

Email or Messaging App

What did you find most impressive or unique about this company?

One 10 Media's communication and professionalism was top-notch.

Are there any areas for improvement or something One 10 Media could have done differently?

No we are happy with the work

BACKGROUND

Please describe your company and position.

I am the CEO of Fluff Trough

Describe what your company does in a single sentence.

Sell pet products 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One 10 Media to accomplish?

• Update Klaviyo Flows
• Create Klaviyo Campaigns

SOLUTION

How did you find One 10 Media?

Online Search

Why did you select One 10 Media over others?

High ratings

How many teammates from One 10 Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• 4 Klaviyo Flows > Welcome Flow - 5 emails (with SMS). 
• Browse Abandonment - 2 emails. 
• Checkout abandonment - 3 emails (with SMS). 
• Post-Purchase - 3 emails. 
• Pop Up Optimization 
• Build out segments 
• Install OpenSend 1 Campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sent a email campaign that became my highest-performing email ever without a sale, even outperforming promotional emails with discounts. The click rate was 2.85%, and your open rate was 47%.
• This month, 33.01% of your total company revenue came from Klaviyo, a 33% increase from the month before I started working with One10.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management team was outstanding! All updates, deliverables and action items were communicated clearly and they followed up as needed. 

What was your primary form of communication with One 10 Media?

Email or Messaging App

What did you find most impressive or unique about this company?

I really enjoyed working with everyone on their team, all team members were warm and friendly and always answered my questions thoroughly. 

Are there any areas for improvement or something One 10 Media could have done differently?

No, they exceeded my expectations! 

BACKGROUND

Please describe your company and position.

I am the CEO of Motor City Barrels

Describe what your company does in a single sentence.

Furniture and handmade gifts created from whiskey and wine barrels

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One 10 Media to accomplish?

• Increase sales

SOLUTION

How did you find One 10 Media?

Clutch Site

Why did you select One 10 Media over others?

• High ratings
• Pricing fit our budget

How many teammates from One 10 Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Social marketing
• email marketing
• Google ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 138% increase in revenue from Klaviyo
• 1000% growth from email list
• Over 6.7x returns!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very attentive to my needs, questions and ideas

What was your primary form of communication with One 10 Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their communication, professionalism, and friendliness. They're very easy to work with and I know I can be difficult at times because I want things a certain way!

Are there any areas for improvement or something One 10 Media could have done differently?

Not really anything I can think of at the moment

BACKGROUND

Please describe your company and position.

I am the Executive at TC CRAFT Tequila.

Describe what your company does in a single sentence.

We are a tequila company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One 10 Media to accomplish?

• Launch email marketing
• Grow email list
• Grow sales through email

SOLUTION

How did you find One 10 Media?

Online Search

Why did you select One 10 Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from One 10 Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

One 10 built email marketing flows in Klaviyo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Email marketing flows now contribute to a significant percentage of our e comm revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was completed on time, with great communication and high-quality service.

What was your primary form of communication with One 10 Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Leadership is knowledgeable, engaged, and takes a holistic view of the business.

Are there any areas for improvement or something One 10 Media could have done differently?

None