Offbeat Pixels

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Madhuram Stays, a hospitality company. We provide stay and accommodation experiences for guests looking for comfortable, well-located places to stay.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Offbeat Pixels?

We needed to redesign our website to feel more modern and premium, improve site speed and overall UX, and get SEO-optimized content in place from the start so the new site would also perform better in search, not just look better.

SOLUTION

What was the scope of their involvement?

Offbeat Pixels redesigned and developed our website using Next.js and Tailwind CSS. They also used GSAP and Lenis for the animations and scroll effects. Alongside the build, they wrote SEO-optimized content for the site. The main deliverables were the redesigned, fully responsive website, the animation and interaction work, and the SEO content integrated into the pages at launch.In addition to the website, Offbeat Pixels also handled our complete digital marketing, including social media management, creative ads, and ongoing campaign work. They’ve been managing our broader digital presence as well.

What is the team composition?

We’ve worked with 2–5 teammates from Offbeat Pixels.

How did you come to work with Offbeat Pixels?

We found them through an online search. We looked at a few agencies but went with Offbeat Pixels because they didn’t just pitch us a template; they actually asked about our business first and showed us how the site and animations would tie into that. Their past work also looked more polished than the others we spoke to.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We worked together in March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the new website and digital marketing work launched, our website-driven sales have doubled, and we’ve also seen a 30%–40% increase in sales through our direct channels overall. While the direct increase isn’t solely attributable to the website, the stronger online presence and marketing work have clearly supported overall growth.Moreover, organic inquiries through the website have grown since launch, which lines up with the sales increase we’ve seen. We’ve also had positive feedback from guests about how easy the new site is to browse compared to before, and social media engagement has also picked up since Offbeat Pixels took over that work.

How did Offbeat Pixels perform from a project management standpoint?

Project management has been solid throughout the engagement. They keep us updated at each stage, so we always know what’s happening and why. They’ve actually delivered ahead of the original deadline, which we didn’t expect, and the quality hasn’t been rushed to get there.We primarily communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stands out the most is that Offbeat Pixels treats the website development, SEO content, and digital marketing as one connected effort rather than separate projects handed to different teams. Everything feels aligned — the design, the content, and the marketing all point in the same direction, which makes the whole thing feel more thought-through than just getting a website built.

Are there any areas they could improve?

We don’t have anything major to point out. Early on, since we had multiple things going at once (website development, SEO, and marketing), it took a little coordination to get everyone aligned on priorities in the first couple of weeks. Once that settled, things ran smoothly. It would’ve been nice if that initial alignment happened a bit faster, but it didn’t really affect the outcome.