Octopus Agency

BACKGROUND

Please describe your company and position.

 I am the Business Development Manager of an it services company 

Describe what your company does in a single sentence.

We are a data-driven AI platform to simplify and enhance the search for the best software dev partner. We create for our customers a shortlist with the best matches companies and all-in-one reports about each company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• Technical and on-page optimization as a priority
• Relevant traffic
• Increasing the number of SQLs from the search traffic

SOLUTION

How did you find Octopus Agency?

• Online Search
• Referral

Why did you select Octopus Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Octopus Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project includes: 

• Keyword Research. Identifying high-performing keywords relevant to our audience. 
• On-Page Optimization. Enhancing content, meta tags, and URLs for search engine visibility. 
• Technical SEO Audit. Rectifying technical issues hindering performance. 
• Content Strategy. Crafting engaging content like blogs and case studies. 
• Link Building. Acquiring quality backlinks to boost platform authority. 

As a result, they set up a Technical & OnPage-optimized website. Also, Octopus did us a Content Strategy and action plan for this activity. The next stages in our project are content development and link building.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes are highly encouraging. We observing an amazing approach to running the website and optimization. The strategic approach employed contributed to an overall enhancement of our online presence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is using Scram. Every week we have a status call. They assign us to a task manager where we track the project's progress. Octopus did us an SEO dashboard where we can in live see all reports about leads, traffic, positions, etc. Everything is very convenient.

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Octopus Agency showcased excellent project management. I'm most impressed by their industry-specific knowledge. Also, I was shocked that the team had oriented toward revenue and ROI from SEO campaigns.

Are there any areas for improvement or something Octopus Agency could have done differently?

Everything is amazing.

BACKGROUND

Please describe your company and position.

I am the Founder

Describe what your company does in a single sentence.

We are an AI development company. Our focus is on the development from scratch to the launch of complex systems consisting of many components.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• enhance visibility in search engine
• attract targeted traffic and SQLs
• establish a strong online footprint in our domain

SOLUTION

How did you find Octopus Agency?

Online Search

Why did you select Octopus Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Octopus Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a comprehensive SEO strategy that addressed the unique characteristics of our industry. This encompassed keyword research, OnPage & OffPage SEO, technical SEO enhancements, and a long-term strategies approach. The team collaborated closely with our in-house marketing and development teams to align the SEO efforts with our overarching business goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes of the SEO project with Octopus were highly encouraging. We observed a substantial increase in organic traffic to our website, improvement in search engine rankings, and heightened visibility in relevant industry searches. The strategic approach employed contributed to an overall enhancement of our online presence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What impressed us the most was their industry-specific knowledge and the ability to tailor their services to the unique needs of an AI software development company. Their commitment to staying abreast of the latest trends in SEO demonstrated a forward-thinking approach that greatly benefited our project All the items were delivered on time. Responses were quick and effective

What was your primary form of communication with Octopus Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They are really deep into their work and true professionals

Are there any areas for improvement or something Octopus Agency could have done differently?

I don't think I can give some advice because everything was positive

BACKGROUND

Please describe your company and position.

I am the Co-founder of Oda House

Describe what your company does in a single sentence.

Oda House is a Georgian restaurant company with two locations in New York, offering authentic Georgian cuisine and dining experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• We have hired Octopus Agency for SEO to enhance the visibility of our website in Google search results so that more potential customers can discover us when searching for Georgian restaurants
• Our objectives were to increase our search engine rankings for individuals searching for Georgian restaurants in New York, specifically in Brooklyn and Manhattan. Additionally, we aimed to boost brand awareness through SEO.

SOLUTION

How did you find Octopus Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Octopus Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Octopus Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We began with a meeting to discuss our brand, customer base, and the aspects we wanted to focus on to increase ranking, and why. We identified 50 core keywords to rank for on Google and Google Maps. After the keyword research, our team performed competitor analysis, technical optimization, and OnPage optimization. Link building is a significant stage of our project, and I am impressed with the team's approach to this phase.

We reviewed our progress with Oksana (Co-founder of Octopus Agency) every month. She was very thorough and patient, explaining the progress, strategies, and suggesting additional actions we could take to make our website rank higher.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We observed a significant increase in traffic after the first few months of engaging Octopus Agency, thanks to the improvements they identified. In addition to our efforts in adding a significant amount of keyword-specific content and making various improvements, these previously unknown issues contributed to a noticeable improvement in traffic once the changes were implemented. As the project progressed, we also consistently witnessed improvements in our keyword rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow between our teams has been great. Our monthly calls are helpful in understanding strategy and success, and how much we are making progress in our SEO efforts. They're always patient and ready to assist whenever we need support.

What was your primary form of communication with Octopus Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The company is professional and responsive, as well as knowing a lot about SEO and tactics that actually work.

Are there any areas for improvement or something Octopus Agency could have done differently?

Everything has been great with our collaboration with Octopus Agency. Their professionalism, timely responses, and attention to detail have met all our expectations. We are highly satisfied with the results and appreciate their dedication to our project.

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Galaxy Fashion

Describe what your company does in a single sentence.

For more than 10 years we have been engaged in the amazing business of creating an incredibly beautiful item by using meteorites. During that time we have arranged many expeditions in the most amazing parts of our planet to find and to show the beauty wich arrives directly from space. In our online store, customers can buy meteorites and jewelry handmade from meteorites for themselves or as a gift to their beloved and friends.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

I was looking for a way to help my client boost their online visibility through content marketing.

SOLUTION

How did you find Octopus Agency?

Online Search, Clutch Site

Why did you select Octopus Agency over others?

High ratings, Great culture fit, Good value for cost

What was the size of Octopus Agency’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Octopus started with SEO strategy for our project. First of all, they did keyword research, competitor analysis, and on-page optimization. The second stage included link building and setup of the content marketing process. And now we have work in this flow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I've seen fantastic results for my clients! Increased rankings and visibility, resulting in more traffic and leads/sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The procedure is simple. They communicate effectively and efficiently.

What was your primary form of communication with Octopus Agency?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

I've been in the Digital Marketing industry for over a decade and have worked with a variety of vendors. Oksana is a specialist in his field. One of the best people I've ever worked with.

Are there any areas for improvement or something Octopus Agency could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and your position there.

I'm a seller at GO MINI'S Boxes. We offer both local moving services and temporary portable storage container solutions. We manufacture and sell packaging materials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We hired them to grow our SEO team and expand our reach in the arena. Our main goals were brand awareness and lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired Octopus Agency as an SEO arm. We maintain a minor in-house team and SEO can be very time-consuming. They have helped pick up some of the slack along with strategy recommendations.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have helped us with technical optimization, backlinks, website content buildout, graphics buildouts, long and short-form content, keyword analysis, CRO, and much more.

How many people from the vendor's team worked with you, and what were their positions?

I have worked primarily with Pavlo (Co-founder) so far, but I've met with a few other members of the team including a CRO team member and an Implementations team member who were both great!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our overall website traffic is up 56.9% year over year as of June 2022.

Describe their project management style, including communication tools and timeliness.

Pavlo is always prompt and specific when describing their upcoming SEO Optimizations.

What did you find most impressive or unique about this company?

Octopus Agency has been able to tackle anything we throw at her team's way. They always work promptly and with a smile.

Are there any areas for improvement or something they could have done differently?

None I can think of!

BACKGROUND

Please describe your company and your position there.

I'm SVP of the US-based e-commerce platform providing huge opportunities for merchants to communicate with their customers more effectively.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We were merging three old websites into one new website as part of a rebranding & redevelopment effort. We hired Octopus Agency to help us optimize all the new website content and to help us manage the migration so we didn't lose our existing search positioning.

SOLUTION

How did you select Octopus Agency and what were the deciding factors?

We were referred to Octopus Agency by our partners. Their professionalism and detailed proposal for our project, along with the strong recommendation from partners, helped us decide to move forward with their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began with a few deep-dive meetings to help them understand our business and our target market, which is a little bit unique from other industries. Octopus Agency performed audits on all three of our existing websites to make sure that all content was accounted for, and created an in-depth migration map for us.

As we determined what content would be carried over and what new content needed to be created, Octopus Agency performed keyword research for every page to help us optimize all the new web pages before launch. They also helped us with organizing all of our redirects after migration and performed a post-launch audit to help us clean up our pages and improve our page rankings.

How many people from the Octopus Agency team worked with you, and what were their positions?

We primarily worked with the co-founder of Octopus Agency and the Senior SEO Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had a truly seamless brand launch, thanks in large part to the Octopus Agency team. They were with us every step of the way to make sure our content was optimized, that our redirects were in place, and that nothing got left behind.

We have only had the new site live for about two months but are already seeing excellent traffic - much higher than I would have anticipated for a site migration or new website, and I have no doubt that it's because of Octopus Agency guidance.

Describe their project management style, including communication tools and timeliness.

Octopus Agency is very organized and very communicative. Every call we had was followed by an email with relevant action items, and their team was very timely on all deliverables. I didn't see any detail slip through the cracks with them! Any bottlenecks that did occur were on our side, not theirs.

The team is incredibly knowledgeable, and they are professional but also fun and personable. I enjoyed all of our meetings with the Octopus Agency team.

What did you find most impressive or unique about this company?

Their expertise in SEO and backlink strategy made them stand out in their industry. They had a solid strategy for every component of our brand launch and were able to articulate both the strategy and the reasons for the strategy to our team.

I was so impressed by how well their work to prep for our migration played out during the actual launch, and with what we've seen already in post-launch traffic.

Are there any areas for improvement or something they could have done differently?

I don't have any areas for improvement in our experience with them.

BACKGROUND

Please describe your company and your position there.

Senior Project Manager in the financial company has headquarters in the USA. The goal of our company is to minimize fraud risks, and threats and allow consumers as well as financial organizations to be more informed so that financial investment be acknowledged about risks at the earliest stage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We wanted to grow our online presence and knew we needed the help of an agency. We wanted to start/optimize a strong SEO campaign. We were also looking to build our organic content.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted several agencies and found Octopus Agency to be highly knowledgeable and have a proven track record.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a discovery phase where the Octopus Agency team dived into our business, our values, and our objectives. We explored market research, reviewed analytics, and came up with a solid keyword strategy for our SEO campaign. The Octopus Agency team set up the campaign and continues to work with our content and do link building. We are provided with detailed, transparent reporting which we discuss bi-weekly.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with one account manager, SEO team lead, and 1 Middle SEO Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing our SEO campaign we have increased our visibility on Google which has resulted in an increase in organic traffic to our website.

Describe their project management style, including communication tools and timeliness.

Our account manager is very responsive. We communicate mainly through email and our bi-weekly meetings.

What did you find most impressive or unique about this company?

I appreciate the honesty and transparency the Octopus Agency team displays. We receive detailed reporting with explanations and recommendations. The Octopus Agency team is very knowledgeable and has built strong relationships with Google benefits us as clients.

Are there any areas for improvement or something they could have done differently?

No, we are happy with how the relationship has grown.

BACKGROUND

Please describe your company and your position there.

I’m a Chief Marketing Officer. We are a European beauty and cosmetics omni-retail company, based in Germany, with over 50 brick-and-mortar stores. We offer a comprehensive range of world-famous brands’ products. Since 2012 we’ve been committed to providing our customers with consistent shopping experiences in the beauty and cosmetics industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We partnered with Octopus Agency to help grow our organic presence in the vast and competitive beauty market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with multiple vendors, but Octopus Agency stood out because of its extensive experience and proprietary technology. Their knowledge out of the gate is impressive, and we immediately feel at ease with their team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After beginning our relationship with Octopus Agency, they immediately assigned us an account manager that would be our main point of contact. They didn’t waste any time getting started and setting up a preliminary call. They then presented their overall strategy and once we were all on board, they got to work. Our account manager provided updates and reports along the way.

How many people from the vendor's team worked with you, and what were their positions?

Most communication was done with my account manager Olga. She made herself available for any questions and provided us with progress updates.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Octopus Agency has been a great partner with our best interest in mind. When we suffered traffic losses from a site launch, they were quick to jump in and help us find the crux of the problem. They went above and beyond in our traffic recovery and consulted with our developers to remediate the issues.

Describe their project management style, including communication tools and timeliness.

There is no way we could have worked to recover our post-launch traffic losses without Octopus Agency's open and continuous communication.

What did you find most impressive or unique about this company?

Octopus Agency really went above the call of duty to analyze our site and take deep dives into development issues that impacted us from an organic perspective. They truly acted as an extension of our team, and that in itself was very impressive to us.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the CTO at an Affordable Insurance Services in the US. We provide an extensive range of insurance services, personal and commercial.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We needed Technical SEO for our website and local SEO for brick-and-mortar locations, including on-page optimization for local web pages, online review and backlink strategies, conversion optimization, and optimization of third-party directories such as Yelp, Google My Business.

We wanted to increase the online discoverability of our locations, as well as improve overall traffic and conversions. Also, we were looking to identify and test new SEO tactics and assess our ability to scale across locations.

SOLUTION

How did you select Octopus Agency and what were the deciding factors?

We’d previously engaged Octopus Agency on a small content-focused project, which we expanded into a broader, local SEO project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At first, we talked to them about our business and told them about the peculiarities of our field and our goals in digital. After that, the Octopus team formed an SEO strategy for our website, described the KPI, formed a roadmap for the project, planned the tasks, and started the work.

Initially, they started with Technical SEO for our website. From our initial meeting, they introduced us to an entire world of SEO that they could help us with to enhance not only our overall web presence but all the details of our campaigns too. When our devs did with all the technical issues Octopus Agency started on-page optimization for local web pages and link building.

Simultaneously with the technical optimization, work on local SEO was started.

How many people from the Octopus Agency team worked with you, and what were their positions?

We have a dedicated project manager, and also work with their SEO team lead, SEO specialist, several content specialists, one link builder, and one outreach specialist. We’ve got a team of about 7–8, but I usually only interact with our project manager and SEO team lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we didn't have much of an SEO strategy before, they focused on that. Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.

As a result, we've seen a 96% increase in organic results from this time last year. According to a large number of brick-and-mortar locations, we are ranked in the TOP5 Google and it's an awesome result.

Describe their project management style, including communication tools and timeliness.

We had regular weekly online meetings after each sprint, plus they were always readily available to answer our questions. They’ve been really good to work with and are consistent. Our project manager is always available for questions; I’ve never had an issue getting ahold of him or anyone else there.

They’re good at outlining our team’s responsibility versus their team’s responsibility. I haven’t had any issues overall; they’ve been excellent. We use Google Docs to collaborate and have a dedicated folder for the project. We used Worksection as the project management tool and Slack, Google Meet, and email for daily communication.

The team has met deadlines and stayed with the budget.

What did you find most impressive or unique about this company?

Each team member seems highly knowledgeable. They provided extremely detailed, actionable strategies to implement short-term and long-term strategy changes.

Are there any areas for improvement or something they could have done differently?

I can't think of anything.

BACKGROUND

Please describe your company and your position there.

I’m Chief Marketing Officer of ECOVILL.MEDIA . We promote health lifestyle in Ukraine. We create content about health foods, mental & physical health and other important things in our life.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We wanted to attract a strong marketing partner to build a digital marketing strategy and cover marketing and content-marketing tasks. We hired this company when we had only idea. Octopus has developed a marketing strategy for us and carried out all the necessary work to launch a new product on the Ukrainian market. Our goal was to launch new information product for Ukrainian market, increase content about healthy lifestyle, increase the number of leads, brand awareness, and company online presence on target markets.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for companies that are experts in digital marketing for media companies. After the first contact, we understood that they have strong expertise in digital marketing on the market.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Octopus team with marketers developed a digital marketing strategy, decomposed into stages and launch our product into a market. They developed the website, conducted technical website optimization, create content plan, write article and and set up content distribution via via paid media channels (showing relevant content to the target audience). We have worked with Google Ads, Facebook, Instagram.

How many resources from the vendor's team worked with you, and what were their positions?

Marketing Team Lead, Project manager, Designer, SEO specialist, PPC specialist and WordPress developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The number of leads began to grow from the second month, and as a result, the increase in the number of leads was 273%.

How effective was the workflow between your team and theirs?

A good project manager who always helps to solve any problem. Every month we had status meetings where we analyzed, discussed, and modified our campaigns. They are really very helpful and patient with our requests.

What did you find most impressive or unique about this company?

We have been very impressed with their ever-growing knowledge base and empathy for their clients.

Are there any areas for improvement or something they could have done differently?

Overall the process was good. We are happy that we found such a competent partner in digital marketing and SEO-optimisation. We will definitely recommend them to our clients and partners.