Octopus Agency

BACKGROUND

Please describe your company and your position there.

I'm a seller at GO MINI'S Boxes. We offer both local moving services and temporary portable storage container solutions. We manufacture and sell packaging materials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We hired them to grow our SEO team and expand our reach in the arena. Our main goals were brand awareness and lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired Octopus Agency as an SEO arm. We maintain a minor in-house team and SEO can be very time-consuming. They have helped pick up some of the slack along with strategy recommendations.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have helped us with technical optimization, backlinks, website content buildout, graphics buildouts, long and short-form content, keyword analysis, CRO, and much more.

How many people from the vendor's team worked with you, and what were their positions?

I have worked primarily with Pavlo (Co-founder) so far, but I've met with a few other members of the team including a CRO team member and an Implementations team member who were both great!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our overall website traffic is up 56.9% year over year as of June 2022.

Describe their project management style, including communication tools and timeliness.

Pavlo is always prompt and specific when describing their upcoming SEO Optimizations.

What did you find most impressive or unique about this company?

Octopus Agency has been able to tackle anything we throw at her team's way. They always work promptly and with a smile.

Are there any areas for improvement or something they could have done differently?

None I can think of!

BACKGROUND

Please describe your company and your position there.

I'm SVP of the US-based e-commerce platform providing huge opportunities for merchants to communicate with their customers more effectively.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We were merging three old websites into one new website as part of a rebranding & redevelopment effort. We hired Octopus Agency to help us optimize all the new website content and to help us manage the migration so we didn't lose our existing search positioning.

SOLUTION

How did you select Octopus Agency and what were the deciding factors?

We were referred to Octopus Agency by our partners. Their professionalism and detailed proposal for our project, along with the strong recommendation from partners, helped us decide to move forward with their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began with a few deep-dive meetings to help them understand our business and our target market, which is a little bit unique from other industries. Octopus Agency performed audits on all three of our existing websites to make sure that all content was accounted for, and created an in-depth migration map for us.

As we determined what content would be carried over and what new content needed to be created, Octopus Agency performed keyword research for every page to help us optimize all the new web pages before launch. They also helped us with organizing all of our redirects after migration and performed a post-launch audit to help us clean up our pages and improve our page rankings.

How many people from the Octopus Agency team worked with you, and what were their positions?

We primarily worked with the co-founder of Octopus Agency and the Senior SEO Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had a truly seamless brand launch, thanks in large part to the Octopus Agency team. They were with us every step of the way to make sure our content was optimized, that our redirects were in place, and that nothing got left behind.

We have only had the new site live for about two months but are already seeing excellent traffic - much higher than I would have anticipated for a site migration or new website, and I have no doubt that it's because of Octopus Agency guidance.

Describe their project management style, including communication tools and timeliness.

Octopus Agency is very organized and very communicative. Every call we had was followed by an email with relevant action items, and their team was very timely on all deliverables. I didn't see any detail slip through the cracks with them! Any bottlenecks that did occur were on our side, not theirs.

The team is incredibly knowledgeable, and they are professional but also fun and personable. I enjoyed all of our meetings with the Octopus Agency team.

What did you find most impressive or unique about this company?

Their expertise in SEO and backlink strategy made them stand out in their industry. They had a solid strategy for every component of our brand launch and were able to articulate both the strategy and the reasons for the strategy to our team.

I was so impressed by how well their work to prep for our migration played out during the actual launch, and with what we've seen already in post-launch traffic.

Are there any areas for improvement or something they could have done differently?

I don't have any areas for improvement in our experience with them.

BACKGROUND

Please describe your company and your position there.

Senior Project Manager in the financial company has headquarters in the USA. The goal of our company is to minimize fraud risks, and threats and allow consumers as well as financial organizations to be more informed so that financial investment be acknowledged about risks at the earliest stage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We wanted to grow our online presence and knew we needed the help of an agency. We wanted to start/optimize a strong SEO campaign. We were also looking to build our organic content.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted several agencies and found Octopus Agency to be highly knowledgeable and have a proven track record.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a discovery phase where the Octopus Agency team dived into our business, our values, and our objectives. We explored market research, reviewed analytics, and came up with a solid keyword strategy for our SEO campaign. The Octopus Agency team set up the campaign and continues to work with our content and do link building. We are provided with detailed, transparent reporting which we discuss bi-weekly.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with one account manager, SEO team lead, and 1 Middle SEO Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing our SEO campaign we have increased our visibility on Google which has resulted in an increase in organic traffic to our website.

Describe their project management style, including communication tools and timeliness.

Our account manager is very responsive. We communicate mainly through email and our bi-weekly meetings.

What did you find most impressive or unique about this company?

I appreciate the honesty and transparency the Octopus Agency team displays. We receive detailed reporting with explanations and recommendations. The Octopus Agency team is very knowledgeable and has built strong relationships with Google benefits us as clients.

Are there any areas for improvement or something they could have done differently?

No, we are happy with how the relationship has grown.

BACKGROUND

Please describe your company and your position there.

I’m a Chief Marketing Officer. We are a European beauty and cosmetics omni-retail company, based in Germany, with over 50 brick-and-mortar stores. We offer a comprehensive range of world-famous brands’ products. Since 2012 we’ve been committed to providing our customers with consistent shopping experiences in the beauty and cosmetics industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We partnered with Octopus Agency to help grow our organic presence in the vast and competitive beauty market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with multiple vendors, but Octopus Agency stood out because of its extensive experience and proprietary technology. Their knowledge out of the gate is impressive, and we immediately feel at ease with their team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After beginning our relationship with Octopus Agency, they immediately assigned us an account manager that would be our main point of contact. They didn’t waste any time getting started and setting up a preliminary call. They then presented their overall strategy and once we were all on board, they got to work. Our account manager provided updates and reports along the way.

How many people from the vendor's team worked with you, and what were their positions?

Most communication was done with my account manager Olga. She made herself available for any questions and provided us with progress updates.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Octopus Agency has been a great partner with our best interest in mind. When we suffered traffic losses from a site launch, they were quick to jump in and help us find the crux of the problem. They went above and beyond in our traffic recovery and consulted with our developers to remediate the issues.

Describe their project management style, including communication tools and timeliness.

There is no way we could have worked to recover our post-launch traffic losses without Octopus Agency's open and continuous communication.

What did you find most impressive or unique about this company?

Octopus Agency really went above the call of duty to analyze our site and take deep dives into development issues that impacted us from an organic perspective. They truly acted as an extension of our team, and that in itself was very impressive to us.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the CTO at an Affordable Insurance Services in the US. We provide an extensive range of insurance services, personal and commercial.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We needed Technical SEO for our website and local SEO for brick-and-mortar locations, including on-page optimization for local web pages, online review and backlink strategies, conversion optimization, and optimization of third-party directories such as Yelp, Google My Business.

We wanted to increase the online discoverability of our locations, as well as improve overall traffic and conversions. Also, we were looking to identify and test new SEO tactics and assess our ability to scale across locations.

SOLUTION

How did you select Octopus Agency and what were the deciding factors?

We’d previously engaged Octopus Agency on a small content-focused project, which we expanded into a broader, local SEO project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At first, we talked to them about our business and told them about the peculiarities of our field and our goals in digital. After that, the Octopus team formed an SEO strategy for our website, described the KPI, formed a roadmap for the project, planned the tasks, and started the work.

Initially, they started with Technical SEO for our website. From our initial meeting, they introduced us to an entire world of SEO that they could help us with to enhance not only our overall web presence but all the details of our campaigns too. When our devs did with all the technical issues Octopus Agency started on-page optimization for local web pages and link building.

Simultaneously with the technical optimization, work on local SEO was started.

How many people from the Octopus Agency team worked with you, and what were their positions?

We have a dedicated project manager, and also work with their SEO team lead, SEO specialist, several content specialists, one link builder, and one outreach specialist. We’ve got a team of about 7–8, but I usually only interact with our project manager and SEO team lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we didn't have much of an SEO strategy before, they focused on that. Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.

As a result, we've seen a 96% increase in organic results from this time last year. According to a large number of brick-and-mortar locations, we are ranked in the TOP5 Google and it's an awesome result.

Describe their project management style, including communication tools and timeliness.

We had regular weekly online meetings after each sprint, plus they were always readily available to answer our questions. They’ve been really good to work with and are consistent. Our project manager is always available for questions; I’ve never had an issue getting ahold of him or anyone else there.

They’re good at outlining our team’s responsibility versus their team’s responsibility. I haven’t had any issues overall; they’ve been excellent. We use Google Docs to collaborate and have a dedicated folder for the project. We used Worksection as the project management tool and Slack, Google Meet, and email for daily communication.

The team has met deadlines and stayed with the budget.

What did you find most impressive or unique about this company?

Each team member seems highly knowledgeable. They provided extremely detailed, actionable strategies to implement short-term and long-term strategy changes.

Are there any areas for improvement or something they could have done differently?

I can't think of anything.

BACKGROUND

Please describe your company and your position there.

I’m Chief Marketing Officer of ECOVILL.MEDIA . We promote health lifestyle in Ukraine. We create content about health foods, mental & physical health and other important things in our life.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We wanted to attract a strong marketing partner to build a digital marketing strategy and cover marketing and content-marketing tasks. We hired this company when we had only idea. Octopus has developed a marketing strategy for us and carried out all the necessary work to launch a new product on the Ukrainian market. Our goal was to launch new information product for Ukrainian market, increase content about healthy lifestyle, increase the number of leads, brand awareness, and company online presence on target markets.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for companies that are experts in digital marketing for media companies. After the first contact, we understood that they have strong expertise in digital marketing on the market.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Octopus team with marketers developed a digital marketing strategy, decomposed into stages and launch our product into a market. They developed the website, conducted technical website optimization, create content plan, write article and and set up content distribution via via paid media channels (showing relevant content to the target audience). We have worked with Google Ads, Facebook, Instagram.

How many resources from the vendor's team worked with you, and what were their positions?

Marketing Team Lead, Project manager, Designer, SEO specialist, PPC specialist and WordPress developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The number of leads began to grow from the second month, and as a result, the increase in the number of leads was 273%.

How effective was the workflow between your team and theirs?

A good project manager who always helps to solve any problem. Every month we had status meetings where we analyzed, discussed, and modified our campaigns. They are really very helpful and patient with our requests.

What did you find most impressive or unique about this company?

We have been very impressed with their ever-growing knowledge base and empathy for their clients.

Are there any areas for improvement or something they could have done differently?

Overall the process was good. We are happy that we found such a competent partner in digital marketing and SEO-optimisation. We will definitely recommend them to our clients and partners.

BACKGROUND

Please describe your company and your position there.

I'm the Chief Marketing Officer at a ECOVILL. We had a site development and wanted to become more active in the promotion of our services on the web.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We hired Octopus Agency for SEO & PPC. They are helping us setup advertising, technical optimization, keyword and content optimization, create content that is useful to our customers, and help our search position. We needed to boost commercial traffic and increase conversions

SOLUTION

How did you select Octopus Agency and what were the deciding factors?

We felt comfortable with the roadmap laid out from the beginning. It was a great plan and explained how the entire process would go.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with strategy and planing. After this created a road map and started work. The first stage was technical optimization and website structure creation. After that Octopus Agency team improved our keywords, setting up all the google analytics tools, creating new content and fine tuning our current articles.

How many people from the Octopus Agency team worked with you, and what were their positions?

We have worked with project manager, SEO team lead and one middle SEO specialist, one from Google Ads team and one from link building team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with all the improvements over the past few months and look forward to our weekly meetings to see what improvements have been made over the past week.

Describe their project management style, including communication tools and timeliness.

The project managers have been great, direct and to the point. If we have a question it always gets answered within a few hours if not sooner.

What did you find most impressive or unique about this company?

Their level of knowledge and timeliness are great and I know going into meetings things are about to get done!

Are there any areas for improvement or something they could have done differently?

At this point I must say no.

BACKGROUND

Please describe your company and your position there.

I’m the CTO at Reward Pointers, a SaaS Travel Service that can help you track any type of loyalty account and manage your travel plans

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We hired Octopus to implement a web-based marketing campaign and evaluate the resulting analytics. We wanted to enter new markets in North America and the EU, increasing our number of qualified leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were aware that the team had provided excellent work for other businesses. So, we decided to start a pilot project with them. Since the resulting quality was excellent, we decided to work with other projects with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team has performed a variety of digital marketing services, including content marketing and a link building. They've determined an optimal SEO strategy for our business by performing keyword research. After launching campaigns, they review performance analytics to determine next steps.

How many people from the vendor's team worked with you, and what were their positions?

Three specialists from Octopus worked with internal marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Now, some of our keywords are ranked on page one of search results - https://prnt.sc/EBI1Ik3UQCOL. We expect our keyword rankings to improve as we continue to work with Octopus in the future.

Describe their project management style, including communication tools and timeliness.

The team assigned a dedicated project manager who structured our communication throughout the timeline. He also resolved any issues we brought forward.

What did you find most impressive or unique about this company?

They have leveraged ideal opportunities to reach our business goals. The team was meticulous about using performance data to evaluate campaign results.

Are there any areas for improvement or something they could have done differently?

Since we’re very happy with the results, it’s hard to recommend any areas for improvement.

BACKGROUND

Please describe your company and your position there.

My name is Vitaly Shinkarenko, I'm the CEO of Tails. We are a pet information project and we also do dog training. Our mission is to help people learn more about pets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Octopus Agency, and what were your goals?

We hired the Octopus Agency for SEO promotion of our website Tails. The main goal was to attract maximum clients and organic traffic by promoting the site to the top positions in Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We decided to select this vendor based on only positive feedback and recommendations from our colleagues and partners who previously had the opportunity to cooperate with them. We have been working with this company's team for 3 years and are completely satisfied with the results.

Initially, we established cooperation with the company's co-founder – Oksana, who later successfully built a whole SEO team and brought it to the market. The work with them is as swift and efficient as possible.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first scope of work included semantic core and structure for several categories and a simple website, but at this moment, Octopus Agency works with SEO of the complete website and a lot of new article.

How many people from the vendor's team worked with you, and what were their positions?

We work with the team lead of the company, project manager, and technical specialists. We always get quick responses, and all work is done efficiently and on time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the first 4 month of our work with Octopus Agency, our mounthly SEO traffic has grown from 0 people per month to 1804 people per month. We are consistently ranked 1-3st in Ukraine for all priority keywords - and this is great!

Describe their project management style, including communication tools and timeliness.

The word "professional" is suitable for our cooperation! Work is always in line with deadlines and goals. We have rapid communication and responses to all inquiries. All calls and correspondence are carried out in the prescribed manner, and there is no loss of data or information! With Octopus Agency, everything was organized professionally, and the work process was a pleasure for both teams.

What did you find most impressive or unique about this company?

Timeliness of tasks, implementations, and the desire to make our company "number 1" in our market. This is worthy of respect and admiration, and it feels like they are a full-fledged part of our team. We notice quick responses to changes in the market and get answers to our requests 24/7.

Are there any areas for improvement or something they could have done differently?

At this stage of work, we can safely say that communication, results, and planning are splendid, so I would not change anything. We are growing, and every time we have an excellent opportunity to improve each other.

BACKGROUND

Please describe your company and position.

 I am the OWNER of an other industries company 

Describe what your company does in a single sentence.

PET CONTAINMENT

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• INCREASE LEADS
• IMPROVE ONLINE PRESENCE
• GUIDE US ON HOW TO EXPAND OUR MARKETING FOR BEST ROI

SOLUTION

How did you find Octopus Agency?

Other

Why did you select Octopus Agency over others?

Other

How many teammates from Octopus Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

COMPLETE FAILURE.  Leads declined.  NO COMMUNICATING FROM COMPANY. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No results and poor commincation.  Had a negative impact on our dealer reputation.

What was your primary form of communication with Octopus Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

NONE.  Had to believe so many others rated them so high.  We have several hundred dealers, and this was considered a complete failure.

Are there any areas for improvement or something Octopus Agency could have done differently?

Communicate and be proactive.