Octopus Agency

BACKGROUND

I am the CEO of First Private Clinic - Mammology center

Ukraine’s First Specialized Breast Health Center
For 10 years, we have been dedicated exclusively to breast health—from preventive ultrasound exams to cancer surgery and reconstruction. All under one roof.

OPPORTUNITY / CHALLENGE

• The main goals for us were to grow the number of clients coming through organic search and AI-powered search tools, increase overall organic traffic, restructure the site and optimize content on both commercial pages and articles, push our core keywords into top rankings, and expand our range of commercial pages. As a clinic operating in a sensitive medical niche, we also needed a partner who understood the extra scrutiny search engines apply to YMYL sites, not just someone running a generic playbook.

SOLUTION

Referral

Good value for cost

2-5 Employees

Octopus Agency started with a full technical audit to find what was holding the site back, then built out a semantic core and restructured the site, including the services menu. A big part of the work was fixing keyword cannibalization between pages and optimizing content for LLM-based search. They also added the EEAT elements our niche needs, prepared SEO requirements for new content as well as the briefs for copywriters, and set up proper conversion tracking and ongoing monitoring.

RESULTS & FEEDBACK

The clearest result has been our traffic from AI-powered search - it grew from 74 sessions in March to 215 sessions in August, a 190% increase, and we started showing up directly in answers from ChatGPT, Perplexity, and Claude. Our CTR also improved by about 20% compared to when we started. After Octopus implemented full conversion tracking, the number of successfully submitted leads grew from 485 to 807 between June and August, and the conversion rate from traffic to leads improved by 24%, so the traffic coming in isn't just bigger, it's more relevant.

Everything was delivered on time, according to the sprints and deadlines we agreed on. Whenever we needed something, the team was always ready to help and troubleshoot in chat, with anything more complex handled on a call.

• Virtual Meeting
• Email or Messaging App

A strong point was how well they got our niche. Medicine isn't a space where you can just chase rankings - they clearly understood what it takes to build real trust for a YMYL site and built the strategy around that. And they were early on optimizing for AI search, which is already showing up in results.

The work meets our expectations overall.

BACKGROUND

Please describe your company and position.

I am the Partnership manager of Wezom

Describe what your company does in a single sentence.

custom software development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• We worked with Octopus Agency as our SEO partner while we handled the website development from scratch for an e-commerce client of ours. Since the site was new, our immediate goal was to make sure it launched with solid on-page SEO foundations already in place and got properly indexed by search engines right from the launch. From there, the objective was to get the site ranking and generating its first organic traffic during the early weeks post-launch. Longer term, the goal is turn that traffic into a steady flow of qualified leads.

SOLUTION

How did you find Octopus Agency?

Referral

Why did you select Octopus Agency over others?

Good value for cost

How many teammates from Octopus Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Octopus Agency's scope covered the SEO foundation for the site during the pre-launch stage. The team started with semantic core collection and competitor analysis, then used that to define the site structure - category hierarchy, URL formation and so on. Their technical input covered both phases: recommendations before launch on indexation, and site speed, etc, and fixes once the site went live and real issues could be identified. They also recommended which EEAT elements needed to be built into the site, and provided detailed content briefs for copywriters covering target keywords and on-page requirements for needed service pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Together with Octopus we have been able to launch the site successfully, and it started getting indexed cleanly with no crawl errors. Additionaly, we began seeing the first steady increase in organic traffic, along with early ranking growth on our target pages. It's still early days for the client's long-term SEO trajectory, but the foundation is clearly working the way it was designed to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work and managment was solid throughout. As a partner working alongside our dev timeline, they stayed flexible when our schedule shifted and kept deliverables coming when we needed them. Communication was easy - quick to reach, quick to respond.

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was how Octopus Agency approached SEO as part of the build, not something to figure out after launch. They got involved early enough to actually shape the site structure and technical setup, which meant we weren't fixing avoidable SEO problems months down the line. Their recommendations were always specific and easy for our development team to implementю We appreciated the detailed briefs and open, fast communication, which made the workflow smooth and efficient throughout the project.

Are there any areas for improvement or something Octopus Agency could have done differently?

Collaboration with Octopus Agency was efficient, and we're satisfied with the work we both put in toward this client together. There weren't any particular areas for improvement we would like point out. We'd be open to working together again on other projects.

BACKGROUND

Please describe your company and position.

 I am the Founder of an advertising & marketing company 

Describe what your company does in a single sentence.

Boutique PPC agency. Google, Microsoft, Meta Ads for ecommerce, SaaS, and local service businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• Our main objective was to find a partner we could trust to grow organic traffic to our website and expand our keyword coverage across the topics that matter to our business. A steady flow of leads from organic search was also a key priority for us.

SOLUTION

How did you find Octopus Agency?

Online Search

Why did you select Octopus Agency over others?

High ratings

How many teammates from Octopus Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team worked on getting to know our industry and niche during the initial competitor analysis. Octopus Agency also helped us grow our online presence and rankings by executing the link-building strategy they prepared, including buying the links themselves. One of the key areas was helping us solve technical issues, as well as taking the steps needed to strengthen our sites' AI visibility. Additionally, a big part of our collaboration was researching keyword clusters (commercial and informational) to prepare technical tasks for our copywriters, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since starting the engagement, we've seen measurable improvements in organic visibility, along with stronger rankings for the keywords that matter most to our business, as well as improvement in AI visibility. Organic traffic has become more consistent, and the leads we're getting are better aligned with what we actually offer, rather than just an increase in volume. Overall, since partnering with Octopus Agency, we have seen steady improvements across multiple metrics. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time with no complications, with transparency in the process and clear reasoning to back each decision. We received detailed monthly reports about our project progress as well as weekly updates via virtual meeting and in chat. The team was responsive and efficient in their work and communication.

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The approach they took to building the strategy stood out most, with the main goal of bringing marketing- and sales-qualified leads to our website from organic traffic. We also appreciated the clarity behind each decision and process, as well as the reporting itself. Octopus's innovative work in improving our visibility to LLMs was also very important to us, given the current market situation.

Are there any areas for improvement or something Octopus Agency could have done differently?

There were no major mistakes or areas that needed improvement. The work and communication were handled professionally, and we appreciated the efficiency and clarity present in every part of the partnership. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Bits Orchestra

Describe what your company does in a single sentence.

A A software engineering company that modernizes and migrates business-critical web platforms, CMSs, and DXPs built on Microsoft .NET and Kentico

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• strengthen our overall SEO presence and grow our organic traffic
• explore new growth opportunities for our business, identifying new industries and service directions we could expand into and build visibility around
• looking for a reliable partner who could help us maintain our current positions and improve our online presence

SOLUTION

How did you find Octopus Agency?

Online Search

Why did you select Octopus Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Octopus Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Octopus has managed Bits Orchestra’s end-to-end SEO program, covering technical SEO, commercial keyword strategy, content architecture, on-page optimization, and authority building. Key deliverables include technical and content audits, conversion-focused briefs for service pages and articles, competitor and search-intent analysis, indexing and internal-linking improvements, three quality backlinks per month, and monthly performance reporting with clear priorities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of our cooperation, we successfully published a significant amount of new content — both commercial pages and blog articles — while also cleaning up irrelevant content that was holding our site back. Additionally, we started generating a few SQLs within the first few month of our collective work. As a result, many of our target pages began ranking on the first page of Google search results. Overall, our organic visibility improved considerably, and the website now reflects a much stronger and more focused SEO foundation that we expect to keep delivering results long-term.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Octopus Agency has been straightforward and smooth from a process standpoint. They stay on top of deadlines without needing to be chased, and the workflow they have set up makes it easy to track what is being done and why. When we come with questions or shifting priorities, they adjust without making it a big deal. 

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

strong project management and genuine flexibility. They are highly responsive to feedback and willing to adjust their approach and deliverables to align with the client’s priorities and preferences.

Are there any areas for improvement or something Octopus Agency could have done differently?

It is hard to point to anything significant. If anything, we would love to see even faster traffic growth, but we also understand that SEO is a long-term game and results take time to build. We would recommend Octopus Agency

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Overcode

Describe what your company does in a single sentence.

We specialize in software development and UX/UI design services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• Our main goal during this cooperation was to build a long-term strategy that would generate qualified organi leads. Additionally, we worked to increase our website`s organic traffic by creating new pages, covering more keyword clusters, and optimizing existing page positions.

SOLUTION

How did you find Octopus Agency?

Online Search

Why did you select Octopus Agency over others?

• Great culture fit
• Good value for cost

How many teammates from Octopus Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Octopus Agency delivered a comprehensive SEO optimization covering all key areas. The work included competitor anlysis, keywords research and full technical site audit. The team prepared multiple detailed briefs for commercial and blog pages. They also handled internal linking, crowd marketing and a full linkbuilding cycle and so on. Additionally, Octopus Agency optimized our website for LLM services and Bing,  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of our cooperation, we saw steady growth in organic traffic and meaningful improvements in keyword ranking for our new service pages. Also, important to note that within the first 4 months of working together we began recieving our fisrt relevant leads through organic search, and were able to close a contract. These results were a strong validation of the strategy Octopus Agency has built for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management on Octopus`s part was well-organized and efficient throughout the project. They shared a clear plan at the beginning of each month and consistently followed through on deliverables. Octopus Agency was always eager to provide additional clarifications and answer all questions. They also helped us manage the content creation process with third-party provider, ensuring timely delivery of all materials. The process overall ran smoothly and on schedule  

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated how invested the Octopus team was in understanding our business, not just our SEO metrics. The advice provided, even on topics not directly related to SEO, was always relevant and valuable. Octopus Agency proved that they have deep technical knowledge. Additionally, we were impressed by their professional and well-structured working file templates and reporting system.  

Are there any areas for improvement or something Octopus Agency could have done differently?

Overall, Octopus Agency has been a reliable and professional partner and we would not hesitate to recommend them.

BACKGROUND

Please describe your company and position.

 I am the Co-founder of a digital marketing agency.

Describe what your company does in a single sentence.

We provide digital marketing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• Strengthen our overall search visibility and online presence across several e-commerce stores
• Drive more qualified organic traffic and convert that traffic into customers
• Tailor an SEO strategy to each project individually and deliver results

SOLUTION

How did you find Octopus Agency?

Referral

Why did you select Octopus Agency over others?

Good value for cost

How many teammates from Octopus Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

While the specific tasks varied somewhat from project to project depending on each store's niche and starting point, the core scope of work included keyword and semantic research, in-depth competitor analysis, and technical SEO audits for each site. Based on these audits, Octopus Agency prepared technical briefs for copywriters to create new landing pages and blog content. They also worked on improving the existing site structures, identifying gaps and opportunities to make navigation and internal linking more effective for both users and search engines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Octopus Agency was able to help achieve steady growth in organic traffic and overall search visibility for the stores we worked on together, which aligned directly with the goals we set at the start. Within 6-8 months, most of the target keywords began ranking on the first or second page of search results. The team helped our clients achieve better engagement metrics on the newly optimized and created pages, along with a more consistent flow of qualified visitors converting into customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was efficient and easy to work with, and communication throughout the collaboration was always pleasant and straightforward. Monthly work plans were consistently delivered on time, and whenever we had additional requests or needed to adjust priorities, they were quick to accommodate and kept us updated on progress along the way.

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how closely Octopus Agency's team stayed involved throughout each project, adjusting their strategy as results came in rather than sticking to a fixed plan. Their communication was clear and consistent, and it was evident they genuinely cared about the outcomes for the clients, not just the deliverables on paper.

Are there any areas for improvement or something Octopus Agency could have done differently?

There is nothing we would change about our past collaboration with Octopus Agency. In fact, we are currently working with them again on a new project. We would also not hesitate to recommend them to our clients who are looking for reliable SEO services.

BACKGROUND

Please describe your company and position.

I am the CEO of a software development company 

Describe what your company does in a single sentence.

Custom Software Development for Early-Stage Startups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• We worked with Octopus agency to stregthen our SEO presence in the US, increase organic traffic and build a long-term content and link-building strategy that would generate qualified organic leads.

SOLUTION

How did you find Octopus Agency?

Referral

Why did you select Octopus Agency over others?

Good value for cost

How many teammates from Octopus Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Octopus conducted a comprehensive competitor analysis, delivered a technical audit, and developed a clear roadmap for on-page optimization, content strategy, and link building. They also identified high-potential service pages and helped us expand our website structure to cover all relevant keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following our work on the project, we noticed an improvement in Google rankings for our main pages. In addition, we saw steady improvements in our domain rating and backlink profile. We would recommend Octopus Agency as a reliable partner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Octopus Agency handled project management very effectively. They provided structured plans at the start of each month and followed through on all agreed tasks within the timeline. Their communication was efficient and transparent. 

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated Octopus Agency's systematic and transparent approach in their communication and work proсesses. Octopus team efficiently aligned their SEO approach with  our business goals, focusing on high-value pages and long-term growth.

Are there any areas for improvement or something Octopus Agency could have done differently?

So far, our experience has been positive and Octopus proved to be a reliable partner. Since SEO is a long-term game, the main challenge is patience but the Octopus team has set realistic expectations from the start.

BACKGROUND

Please describe your company and position.

I am the Founder of MaxOfJob

Describe what your company does in a single sentence.

MaxOfJob organizes job search steps to reduce stress and make the process more comfortable.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• The objective of this project was to build and launch SEO-optimized website and establish a strong organic presence for our brand. Octopus supported us even before the website went live helping us fully launch the site with the right technical setup, clear structure, and SEO-optimized content.

SOLUTION

How did you find Octopus Agency?

Online Search

Why did you select Octopus Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Octopus Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated with the Octopus team before the launch and indexing of our website, so the main tasks included keyword research, developing good website structure, preparing the brief for proper technical SEO. Additionaly, Octopus has been providing us with ongoing SEO optimization, link-building, and content strategy. Their proactive approach and expertise make them a reliable partner for driving sustainable growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to launch our website with proper technical SEO. We're seeing steady growth in indexed pages, our website`s DR and have begun ranking for several target keywords related to our project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Octopus team manages tasks efficiently and communicate updates regularly. With their knowledge and good project managment skills, they are able to establish a seamless workflow and deliver all tasks as promised. 

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their ability to provide tailored solutions for our project`s specific needs. We also appreciate the focus on long-term strategy rather than just quick wins and flexibility.

Are there any areas for improvement or something Octopus Agency could have done differently?

While the overall collaboration has been efficient and brought us good results. If we had to point out one small area for improvement, it might be providing a few extra insights or suggestions in reporting. That said, their transparency, responsiveness, and proactive approach make working with them good.

BACKGROUND

Please describe your company and position.

I am the Chief Product Officer of Fineyra

Describe what your company does in a single sentence.

Fineyra Global UAB is a Lithuania-based crypto neo bank licensed as a Virtual Asset Service Provider (VASP). Our flagship product is a secure crypto wallet that enables users to buy, sell, and hold digital assets safely while seamlessly converting crypto to fiat for everyday expenses using our integrated crypto debit card. With ambitious plans to expand our ecosystem, we are set to introduce B2B solutions—such as an on-ramp widget, business IBANs, and crypto cards—to bridge the gap between traditional banking and the digital asset world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• We hired Octopus Agency to fully prepare our website for indexing and launch. Their main tasks included proper on-page SEO optimization, launching our blog, researching the right keywords, establishing a clear and logical site structure, and implementing accurate technical SEO to ensure the site was fully ready to perform in search engines from day one.

SOLUTION

How did you find Octopus Agency?

Referral

Why did you select Octopus Agency over others?

Good value for cost

How many teammates from Octopus Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Octopus Agency managed the complete preparation of our website for launch and indexing. Their work included a fully optimized site, a ready-to-launch blog, a well-structured keyword strategy, and thorough technical SEO implementation. Thanks to their efforts, our website was launched smoothly and fully prepared to perform in search engines from day one.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Octopus Agency ensured our website was fully indexed at launch, with optimized pages, a structured blog, and complete technical SEO improvements. This provided immediate search visibility and a strong foundation for ongoing organic traffic growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Octopus Agency showed excellent project management, delivering all milestones on time. They were highly responsive, proactive, and communicative, making the entire process smooth and efficient.

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by Octopus Agency’s attention to detail and their ability to tailor SEO strategies specifically to our website and niche. Their proactive approach and clear communication made them a reliable partner.

Are there any areas for improvement or something Octopus Agency could have done differently?

Overall, our experience with Octopus Agency was excellent. If we were to suggest any improvement, it might be to provide even more detailed post-launch guidance or a checklist for ongoing SEO maintenance, though their support during the project was already very thorough.

BACKGROUND

Please describe your company and position.

I am the CEO of Finamp

Describe what your company does in a single sentence.

Fintech software dev

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Octopus Agency to accomplish?

• Help create SEO optimized website
• Research competitors' promotion strategies and find growth points
• SEO audit
• Create Linkbuilding strategy

SOLUTION

How did you find Octopus Agency?

Online Search

Why did you select Octopus Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Octopus Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Octopus for 10 months on expanding our website structure, addressing technical SEO issues and implementing op-page SEO. Octopus Agency helped us with the lauch of our website as well as attracting our first clients from organic search. We’re satisfied with the results and would recommend Octopus Agency as a reliable partner for companies looking to scale their online visibility and grow organically.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main goal we wanted to achieve was to lauch SEO-optimized website and start getting relevant leads and inquiries from Google Search. Thanks to Octopus’s efforts, we were able to establish an organic presence early on and build brand visibility. The website began generating quality leads via our new commercial pages we have created as well as due to the improved blog content strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Octopus team was well-organized and had top-notch managment skills. We mainly communicated via Slack and virtual meetings, in addition, and were also connected to their internal system, which allowed us to track task progress at all times. Both the SEO specialist and the account manager provided transparent reports, valuable suggestions and new ideas. 

What was your primary form of communication with Octopus Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really appreciated Octopus for their work ethic and deep expertise in SEO for IT companies. Agency`s clear focus on specific niches allows them to deliver highly relevant strategies and measurable results for our business.

Are there any areas for improvement or something Octopus Agency could have done differently?

No