Obsidian Digital A/S

BACKGROUND

Please describe your company and position.

I am the CMO of Zapp ApS

Describe what your company does in a single sentence.

Provide electricity and charging solutions to private and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Obsidian Digital A/S to accomplish?

• Improve performance marketing
• Increase B2B leads

SOLUTION

How did you find Obsidian Digital A/S?

Referral

Why did you select Obsidian Digital A/S over others?

Good value for cost

How many teammates from Obsidian Digital A/S were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Obsidian Digital helped us with a full-scope digital marketing strategy, including SEO optimization, paid social media campaigns, and Google Ads management. They conducted an in-depth audit of our online presence, developed a tailored keyword strategy, and created compelling ad creatives for multiple platforms.

Key deliverables included:

Comprehensive SEO analysis and implementation, improving our organic rankings significantly.
Regularly optimized Google Ads campaigns that boosted our conversions while keeping costs efficient.
Engaging social media campaigns across Facebook, Instagram, and LinkedIn, driving both brand awareness and engagement.
Detailed monthly performance reports with actionable insights.
Their work not only increased our online visibility but also delivered tangible business results. We couldn’t be happier with the partnership!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project were outstanding. Thanks to Obsidian Digital's efforts, we saw a 35% increase in organic traffic within the first three months, along with a 20% boost in conversion rates from Google Ads. Our paid social media campaigns achieved a 40% higher engagement rate and a significant reduction in cost per lead. Additionally, our overall online visibility improved, with several key search terms ranking on the first page of Google.

These results not only exceeded our expectations but also directly contributed to increased revenue and stronger brand awareness. Obsidian's data-driven approach ensured that every effort translated into real business value.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Obsidian Digital’s project management was excellent throughout the entire process. They consistently delivered all items on time, adhering to the agreed timelines without delays. Their communication was clear and proactive, ensuring we always knew the status of each task. They were highly responsive to our needs, often going above and beyond to accommodate last-minute requests or changes in direction.

We appreciated their structured approach, including regular check-ins, progress updates, and detailed reports. This level of professionalism made collaboration smooth and stress-free. Overall, their project management exceeded our expectations, making them a reliable and trustworthy partner.

What was your primary form of communication with Obsidian Digital A/S?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Obsidian Digital was their deep expertise combined with a truly personalized approach. They didn’t just apply a one-size-fits-all solution—they took the time to understand our business, industry, and goals and tailored their strategy accordingly. Their ability to blend data-driven decision-making with creative marketing ideas was unique and highly effective.

Additionally, their proactive mindset stood out. They were always a step ahead, bringing new ideas, identifying opportunities for improvement, and suggesting innovative ways to optimize our campaigns. This forward-thinking approach, coupled with their commitment to measurable results, made them an invaluable partner.

Are there any areas for improvement or something Obsidian Digital A/S could have done differently?

Not really

BACKGROUND

Please describe your company and your position there.

I have worked as the Manager of two different companies Digital Performance departments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Obsidian Digital A/S, and what were your goals?

Throughout several years I have had the pleasure to work with Obsidian Digital as they have been consulting on Digital Marketing in some of the companies I have worked it. I have both experienced Obsidian Digital be responsible for execution but also consult on the more high-level initiatives. In the companies I have worked in Obsidian have helped with both brand goals and performance goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

We choose Obsidian Digital because they had already showcased their expertise, because they are very pragmatic and is willing to go the extra mile for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

It is an ongoing collaboration. Obsidian assist us with an external view on how they think we should develop our digital marketing strategy. It is good with an external partner that dares to be critical so we can find the best possible direction and solutions. Obsidian also help with some hands-on execution and is thereby in close contact with us - on a day-to-day basis.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with:

• the engagement partner
• client manager and both the SoMe
• Tracking and Google team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I cannot share specific results. But we are very happy about the collaboration and how Obsidian understand our business goals - and the underlining commercial part.

How effective was the workflow between your team and theirs?

We have daily mail dialogue and bi-weekly meetings.

What did you find most impressive or unique about this company?

Their drive and eagerness to deliver good results are outstanding! We don't feel like just another customer.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I'm the online marketing manager for an e-commerce brand that sells hand-made jewellery exclusively online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Obsidian Digital A/S?

We needed to kick-off our Facebook and Instagram ads. I tried getting started on my own as I do have a bit of experience, but quickly I felt like I needed expert guidance.

SOLUTION

How did you select this vendor and what were the deciding factors?

I know Obsidian to be one of the best Danish marketing agencies so I reached out, told about our business and our challenges. They were quick to respond with a plan of action so it was a no-brainer.

Describe the project in detail and walk through the stages of the project.

Our allocated social ads superstar helped us get a good start to our social media ads. The consultant was highly skilled but still had the patience to walk us through every step of the proces.

How many resources from the vendor's team worked with you, and what were their positions?

A social media expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started getting traction from day 1 and have been using the setup with great results ever since.

How effective was the workflow between your team and theirs?

Very fast communcation via email, even in the later hours of the day.

What did you find most impressive or unique about this company?

The dedication of this Danish marketing agency is impressive to me. I've been in online marketing for almost 10 years so I've tried a few agencies, but Obsidian Digital A/S is definitely on the next level.

Are there any areas for improvement or something they could have done differently?

No.