Nvent Marketing

BACKGROUND

Please describe your company and your position there.

I am the founder of a printing company that provides high end packaging and collateral material to clients nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nvent Marketing, and what were your goals?

We hired Nvent Marketing to help us build awareness and leads through search engine optimiazation. Our goals were to improve our domian authority, produce new searchable content, and increase traffic through our website so that we could be connected with more prospective clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Nvent Marketing based on their integrity, broad knowlege & experience in the printing industry, referrals from trusted souces and a personal interview. They made it easy to work with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of work included updating and improving our Google Business Profile (GBP) as well as to obtain citations in other local directories. We also produced and posted keyword-rich content on our GBP. Further, we posted answers to commonly asked questions and we responsed to customer reviews.

How many resources from the vendor's team worked with you, and what were their positions?

We regularly worked with David as our account manager and strategic director. Each month, we would hold a campaign management review which was facilitated by a dedicated program manager from Nvent Marketing's extended team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From October 2021 to February 2022, we doubled our direct searches and increased our map searches by more than 40%. When we began the program, we were not ranking for any strategic keywords. Today we reank for three keywords on pages 1 and 2 of Google. We improved our domain rating by about 4x, growing for a DR of 3.6 to 14.

How effective was the workflow between your team and theirs?

Very effective. We maintain regular, open, and efficient information and the Nvent Marketing team is very responsive and proactive to our questions and needs.

What did you find most impressive or unique about this company?

The Nvent Marketing team continuously seeks new ways to make improvements to our digital presence. They are creative and analytical in their strategies and they have my best interests in mind.

Are there any areas for improvement or something they could have done differently?

None really. Of course, we want to get ranked on page 1 for all our strategic keywords and it would be great to get there faster, but we understand that SEO is a long-term investment that takes time to generate high-ROI results.