Name: NL Softworks
Address: 2401 Kirkbride Dr, Danvers, United States, MA, 01923, US
Telephone: (617) 229-6078
Price range: $100 - $149
Rating: 5.0

Conversion-Driven Websites for Manufacturers

We specialize in creating conversion-optimized websites for the manufacturing industry, with expertise spanning sectors such as food, luxury goods, construction, and biotech. Our approach integrates powerful eCommerce solutions directly into each project, helping manufacturers streamline their sales process and deliver exceptional user experiences. We take a data-driven approach to web design, ensuring that every element is crafted to improve engagement and drive results. With our Done Right Guarantee, we deliver websites that perform flawlessly from the start. Our award-winning, white-glove support ensures that your site continues to thrive with ongoing maintenance and optimization. Whether you're looking to boost sales, improve your digital presence, or enhance user experience, we are committed to helping your business grow and succeed online.

Min project size
$5,000+
Hourly rate
$100 - $149 / hr
Employees
10 - 49
Locations
Danvers, MA
Year founded
Founded 2021

No have been added yet...

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 4.9 /5

What Clients Have Said

NL Softworks offers competitive pricing for web development and support services, providing good value for cost. Clients noted affordability and high-quality results, though one mentioned confusion over their pricing structure. Overall, they are praised for responsiveness and delivering projects on time and within budget.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 16 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

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Website Development Packages

starting at $249/month

NL Softworks Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Proactive and Collaborative Approach

Clients appreciate NL Softworks' proactive engagement and collaborative approach, which includes regular updates and involving clients in the decision-making process to ensure project alignment.
Effective Problem Solving

NL Softworks is noted for their effective problem-solving skills, often providing detailed alternatives and solutions to meet original project goals despite challenges.
Affordability and Value

Many clients find NL Softworks' services to be cost-effective, offering good value for money without compromising on quality, making them an attractive option for small to medium-sized businesses.
Trust and Reliability

Clients express high levels of trust and reliability in NL Softworks, often citing their ability to deliver on promises and handle projects efficiently, even under pressure.
Occasional Pricing Confusion

One client mentioned confusion regarding the monthly fee/pricing structure, suggesting a more straightforward billing system could improve clarity.
Strong Communication Skills

Clients highlight NL Softworks' exceptional communication, noting their responsiveness and clarity in both email and virtual meetings. This fosters a smooth and collaborative working environment.

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NL Softworks Reviews

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Search Engine Optimization Web Design Web Development
$10,000 to $49,999
Nov. - Dec. 2023

5.0

Quality: 4.5

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their attention to detail and knowledge of the subject matter were impressive."

Dec 12, 2023

CEO, InstantlyrRelevant.com

Thomas Helfrich

Advertising & marketing
Atlanta, Georgia
11-50 Employees
Online Review
Verified

NL Softworks helped a B2B lead generation overhaul their website. Additionally, the team helped the client develop and implement an effective SEO strategy.

Thanks to NL Softworks’ efforts, the client saw an increase in traffic and revenue. The team managed the project seamlessly — they delivered quality outputs on time and within budget. Moreover, their keen eye for detail and in-depth knowledge were commended by the internal team.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of InstantlyrRelevant.com

Describe what your company does in a single sentence.

InstantlyRelevant.com is where entrepreneurs go to become relevant and ignite their revenue

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NL Softworks to accomplish?

SOLUTION

How did you find NL Softworks?

Referral

Why did you select NL Softworks over others?

High ratings
Great culture fit
Referred to me
Company values aligned

How many teammates from NL Softworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website Overhaul
SEO Strategy
SEO Content
Landing Pages
Sales Pages
Website Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased site traffic
New revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes -delivered on time and on budget. clear and consistent communication.

What was your primary form of communication with NL Softworks?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail and knowledge of the subject matter were impressive.

Are there any areas for improvement or something NL Softworks could have done differently?

Expand services

RATINGS

5.0

Search Engine Optimization Web Design Web Development
Confidential
Aug. - Sep. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I was intimidated by the initial project, but NL Softworks took care of absolutely everything."

Nov 29, 2023

Owner, Personalized Assistant

Hannah McCarthy

Other industries
Swampscott, Massachusetts
1-10 Employees
Online Review
Verified

NL Softworks redesigned a personal assistant services firm's website and improved its SEO.

NL Softworks delivered what they promised and launched the website on time. Their team exuded a very personal feel, enabling the client to feel at ease throughout the project. Moreover, the service provider answered the client's queries promptly and communicated well via email and online meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Owner of Personalized Assistant.

Describe what your company does in a single sentence.

Provide personal assistant services for busy professionals and families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NL Softworks to accomplish?

Redesign website
Optimize SEO

SOLUTION

How did you find NL Softworks?

Personal recommendation

Why did you select NL Softworks over others?

Close to my geographic location
Good value for cost
Referred to me
Company values aligned

How many teammates from NL Softworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

nl softworks redesigned my website and improved SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We determined a timeline for redesign and launch, which were met on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were all delivered on time. All of my questions (and there were a lot of them!!) were answered incredibly quickly by the staff.

What was your primary form of communication with NL Softworks?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

It's a small company with a very personal feel. I was intimidated by the initial project, but NL Softworks took care of absolutely everything. They put me at ease and delivered exactly what they promised.

Are there any areas for improvement or something NL Softworks could have done differently?

N/A

RATINGS

5.0

Web Development
Less than $10,000
Mar. - Oct. 2023

4.5

Quality: 5.0

Schedule: 4.5

Cost: 4.0

Willing to Refer: 5.0

"They quickly respond, are always friendly, and are willing to answer any questions."

Nov 23, 2023

Owner & Creative Director, GOODWINXXII

Lauren Goodwin

Retail
Los Angeles, California
1-10 Employees
Online Review
Verified

NL Softworks provided frontend development for a handbag and accessories company. They revised email templates in Klaviyo and offered technical troubleshooting support.

NL Softworks delivered the project on time, meeting the client's expectations. They communicated frequently and promptly via email and virtual meetings, ensuring an effective workflow. Their ability to write custom code was a hallmark of their work.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Owner/Creative Director of GOODWINXXII

Describe what your company does in a single sentence.

Handbags and accessories company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NL Softworks to accomplish?

Launch New Website Design
Update Email Template Designs in Klaviyo
Ad hoc website troubleshooting

SOLUTION

How did you find NL Softworks?

Referral

Why did you select NL Softworks over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontend development for my new HP and About US page designs including a new menu Coding new email templates in Klaviyo Assist with technical troubleshoot

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website and email updates look and function as expected for both desktop and mobile

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the items were on time, and if not, that was communicated and why. They quickly respond, are always friendly, and are willing to answer any questions.

What was your primary form of communication with NL Softworks?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

I had a challenging website design that required a lot of custom code. w

Are there any areas for improvement or something NL Softworks could have done differently?

I'm always confused by the monthly fee/pricing structure. I assumed the monthly fee included a few hours of service; however, it gets you a discount on their hourly rate. In a perfect world, it would be great to be billed one monthly payment based on the number of hours needed for website maintenance. Other than that, the team goes the extra mile.

RATINGS

4.5

Custom Software Development Web Design Web Development
Less than $10,000
October 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

“They were kind, respectful, and fun.”

Nov 10, 2023

CEO, Fortitude

Rachel Pezzuto

Other industries
Peabody, Massachusetts
1-10 Employees
Online Review

A recovery support company hired NL Softworks to design their website and logo. The goal was to make the client’s website and logo artistic, creative, and inviting.

NL Softworks delivered amazing work, meeting the client’s expectations. The team understood the client’s needs and delivered exactly what was required. Moreover, their project management approach was efficient. Their members were diligent and considerate, resulting in a smooth partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Fortitude

Describe what your company does in a single sentence.

Help people with recovery and better life style and choices

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NL Softworks to accomplish?

logo
web design
artistic creative and inviting

SOLUTION

How did you find NL Softworks?

Referral

Why did you select NL Softworks over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from NL Softworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

design website and logo

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

AMAZING!!! the really have a knack for understanding the client and providing exact means to satisfy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

very efficient, diligent and considerate

What was your primary form of communication with NL Softworks?

Virtual Meeting

What did you find most impressive or unique about this company?

They were kind, respectful, and fun. They made the engagement enjoyable.

Are there any areas for improvement or something NL Softworks could have done differently?

none

RATINGS

5.0

Custom Software Development Web Design Web Development
$10,000 to $49,999
Jan. 2019 - Sep. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 4.5

"Their time estimates are always on point."

Aug 31, 2023

Director of Product, F Schumacher

Pablo Nazario,

Hospitality & leisure
New York City, New York
501-1,000 Employees
Online Review
Verified

NL Softworks has migrated a rug retailer's e-commerce from WooCommerce to Shopify. NL Softworks has also added customized pages to the client's site and worked on the site's UI/UX design.

NL Softworks' work has increased user interactions on the client's site. The team has shown impressive work quality, meeting the client's expectations. NL Softworks provides on-point time estimates and delivers work on time, being responsive through email and virtual meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of Product of F Schumacher

Describe what your company does in a single sentence.

we sell rugs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NL Softworks to accomplish?

Better User Experience
Custom Solutions
Better Tech Architecture

SOLUTION

How did you find NL Softworks?

Online Search

Why did you select NL Softworks over others?

High ratings
Great culture fit
Company values aligned

How many teammates from NL Softworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

we added customized pages to woocommerce, we converted from woocommerce to shopify

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased user interactions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their time estimates are always on point and when certain things went over budget, that was usually us scope creeping =)

What was your primary form of communication with NL Softworks?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The quality of work!

Are there any areas for improvement or something NL Softworks could have done differently?

NONE

RATINGS

5.0

Web Design Web Development
Confidential
Oct. 2021 - Apr. 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are perfect."

May 11, 2023

Principal, Structures North Consulting Engineers, Inc.

Greg Nowak, P.E.

Other industries
01970 Salem, MA
1-10 Employees
Online Review
Verified

NL Softworks provided web design services for an engineering company. The team refreshed and redesigned the client's website.

NL Softworks delivered an attractive and well-functioning website that met the client's expectations. The vendor was highly and timely responsive, which helped offset the client's in-house delays. Their professionalism and patience were key elements of their work.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Principal of Structures North Consulting Engineers, Inc.

Describe what your company does in a single sentence.

We provide structural design for new buildings and additions, as well as repairs for existing structures.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NL Softworks to accomplish?

Website redesign

SOLUTION

How did you find NL Softworks?

Referral

Why did you select NL Softworks over others?

Great culture fit
Referred to me

How many teammates from NL Softworks were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our website was in dire need of updating, and Ed worked very hard to design an attractive and functional site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An updated, attractive, and functional website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project was unique in that it took a long time to complete due to in-house coordination struggles.NL Softworks was patient with out schedule and responded in a timely manner, which helped offset our own in-house delays.

What was your primary form of communication with NL Softworks?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Ed's professionalism and responsiveness helped keep our project on track and made for a smooth process.

Are there any areas for improvement or something NL Softworks could have done differently?

They are perfect.

RATINGS

5.0

Web Design Web Development
Less than $10,000
Jan. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I’m happy working with them and will continue to do so for additional projects."

Feb 4, 2023

Owner, Society Beauty Bar

Laura Khesin

Other industries
Arlington, Massachusetts
1-10 Employees
Online Review

As part of their SEO efforts, a boutique hair salon engaged with NL Softworks for their web development and design services. They also provide consultancy services and offer expert advice.

Since partnering with NL Softworks, the client has been able to significantly boost their online visibility and improve their lead generation efforts. The team is highly collaborative, and internal stakeholders are particularly impressed with the vendor's responsiveness and attentiveness.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a full service hair salon high end boutique hair salon. I am the CEO and founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NL Softworks?

NL Softworks built my website based off of existing branding and colors. They expertly built, integrated various links and apps for user experience and built in SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

I used NL Softworks based off of a recommendation from a friend who has also used them to build and maintain their website.

Describe the project in detail and walk through the stages of the project.

Building a website from the ground up, helping with the layout of every page and paragraph. They offered expert advice when suggestions where things should live. They are still very quick to respond to requests, updates and changes.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with their SEO person as well as someone who handles smaller requests. Both were fantastic, very quick to respond and asked helpful questions to get the best result as possible.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have good google traction, a lot of customers find us through google and our website is easy to navigate with online booking and information sharing as well as capturing email addresses.

How effective was the workflow between your team and theirs?

Very effective and efficient.

What did you find most impressive or unique about this company?

How quickly they respond, how attentive they were to my project and continue to be so.

Are there any areas for improvement or something they could have done differently?

Nothing, I’m happy working with them and will continue to do so for additional projects!

RATINGS

5.0

Web Development
Less than $10,000
Dec. 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I like their sense of urgency and quick turnaround times."

Dec 17, 2021

Principal, North Shore Accounting Services LLC

Anna Ortiz

Other industries
Peabody, Massachusetts
1-10 Employees
Online Review
Verified

NL Softworks was assigned by a financial service company to transfer their website from Wix. The vendor will also be responsible for creating their SEO campaigns throughout their engagement.

NL Softworks has a sense of urgency with quick turnaround times. They also have a commendable communication style that matches the internal company's existing process. Most of all, they have made helpful design suggestions that makes them an expert in their business.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am an owner of an accounting firm (one-person shop)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NL Softworks, and what were your goals?

I hired NL Softworks initially to move my site over from Wix as well as SEO, and subsequently for website redesign

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to the vendor by a friend. I liked the vendor approach and their pricing matched my budget

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Initially we discussed moving the existing site over from Wix with minor tweaks, but subsequently I appoarched NL Softworks for complete redesign because I had subsequently rebranded and needed a complete redo. Our redesign project is ongoing.

How many people from the vendor's team worked with you, and what were their positions?

2-web designer and web developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is ongoing to I can't quite speak to the outcomes yet.

Describe their project management style, including communication tools and timeliness.

We communicate predominantly via e-mail and google meet. I like their sense of urgency and quick turnaround times.

What did you find most impressive or unique about this company?

I like the communication style and the turnaround times which matches my own work style. I do appreciate that NL Softworks listens to the client but also makes helpful design suggestions which really makes them the expert in what they do!

Are there any areas for improvement or something they could have done differently?

not that I can think of

RATINGS

5.0

Showing 11-18 of 18 Reviews

Our Story

We’re NL Softworks, founded in 2015 by Edward and Colby to bridge software, design, and marketing. Our multidisciplinary team, creative, technical, UX, SEO, and operations, builds high‑converting, optimized WordPress and WooCommerce sites, custom eCommerce, memberships and learning platforms. Guided by integrity, excellence, and continuous improvement, we deliver award‑winning, client-focused digital solutions and white‑glove support for marketers worldwide.

Locations (1)

2401 Kirkbride Dr Danvers, MA, United States 01923

6 - 9

Contact NL Softworks

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NL Softworks

Conversion-Driven Websites for Manufacturers

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Pricing Snapshot

What Clients Have Said

Most Common Project Size

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Highly Rated Similar Providers

Reviews

NL Softworks Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Proactive and Collaborative Approach

Effective Problem Solving

Affordability and Value

Trust and Reliability

Occasional Pricing Confusion

Strong Communication Skills

Reviews mentioning:

NL Softworks Reviews

Web Design & SEO for B2B Lead Generation Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SEO & Website Redesign for Personal Assistant Services Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Dev for Handbag & Accessories Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Website & Logo Design Services for Recovery Support Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Shopify Design & Development for Rugs Retailer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Design for Engineering Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Dev & Design for Boutique Hair Salon

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Development & SEO for Financial Service Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Quick Facts

Location

Locations (1)

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