Nimbletoad

BACKGROUND

Please describe your company and your position there.

I am in charge of marketing, parent/staff communication needs, and administrative support at Kids' Care Club Child Development Centers. Kids' Care Club Child Development Centers are NAEYC accredited preschool centers that serve children from 6 weeks to 5 years old in San Diego, CA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nimbletoad?

Our website hadn't been updated for 10+ years, and we were looking to have a website that reflected Kids' Care Club's vision, mission, and brand better to prospective families in San Diego, CA. After our web design, we work with Nimbletoad for ongoing SEO and marketing work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for web designers in San Diego, and ultimately chose Nimbletoad based on their design and expertise in the field of SEO, backed with the previous projects and success of the company.

Describe the project in detail and walk through the stages of the project.

The initial part of our work with Nimbletoad was web design. We had weekly meetings with Drew where we discussed our vision for our new brand and website, and each week thereafter was spent crafting our design preferences. Drew came back each week with multiple page designs based on our feedback to effectively portray our brand. What we ended up with was a website that has exceeded our expectations in terms of design and function, which more effectively serves our current families and links prospective families to our services.

After completing the design of the website, we have continued working with Drew on ongoing SEO and marketing needs. This SEO work has greatly improved our Google Search rankings, and we can see this through reviewing the metrics in our Key Performance Indicators that we review together with a dashboard that show the impacts of the work. On a monthly basis, we target different elements of marketing (content plan, paid ads, etc.) and see the impact of them.

How many resources from the vendor's team worked with you, and what were their positions?

We have just worked and communicated with Drew from Nimbletoad. During our meetings, he communicates any design changes or copywriting needs with his team. Drew works effectively with his team to have quick turnarounds with any changes to the website that need to be done or any copy that needs to be written.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With a website that more effectively communicates Kids' Care Club's mission and links prospective families to our services, we have noticed an increase in interest in the community. We have a much more professional digital media presence, our SEO has increased substantially and we have noticed increases in our rankings, increasing traffic to the website around 300%.

How effective was the workflow between your team and theirs?

Drew is efficient and gets things communicated with his done to complete necessary tasks in a very timely manner. With a timeline agreed upon by both Kids' Care Club and Nimbletoad, we were able to get the redesign done by our deadline. Ongoing SEO work with Nimbletoad has been organized on a monthly basis and each month we see the work being done.

What did you find most impressive or unique about this company?

The level of expertise provided by the company is what we found most unique. Every question asked of Drew is responded to with a thorough, understandable explanation that demonstrates his high level of expertise.

Are there any areas for improvement or something they could have done differently?

Drew is efficient and always gets things done in the expected timeline. No large suggestions, the only thing that comes to mind is sometimes having to initiate a meeting for our monthly meetings to discuss ongoing SEO work.

BACKGROUND

Please describe your company and your position there.

I am the founder and owner of John Zimmer Real Estate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nimbletoad?

Nimbletoad was hired to create a website for my real estate practice that focused on the unique story and goals of my clients. The goal of the website was to highlight the wonderful people who make my business possible.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to Drew and the Nimbletoad Team by my mother-in-law who had a great experience with Drew.

Describe the project in detail and walk through the stages of the project.

Drew worked with me to craft a clear message through a series of discovery calls. Time was taken to understand what I wanted to convey through the website. Once the message began to take shape, Drew and his team developed a website that clearly outlined my message and positioned my clients as the hero.

We reviewed the website further and created content that users can download to aid them in their home purchase/sales process. Drew also had me add video content describing how clients would benefit from using my services.

How many resources from the vendor's team worked with you, and what were their positions?

Drew worked with me directly and had a few of his web developers help on the back end of the website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Friends and family have reviewed the website and have shared that they feel it accurately conveys my services and the message I aim to send to clients.

How effective was the workflow between your team and theirs?

Since I worked directly with Drew, the workflow was efficient and we accomplished our goal in a short timeframe.

What did you find most impressive or unique about this company?

The understanding of the Storybrand framework was very important to me. Drew and his team understood the power of the StoryBrand framework and leveraged it beautifully for my website.

Are there any areas for improvement or something they could have done differently?

The quality of the website and the clarity in the message were most important to me. Drew and you are now refining the website further. There is not anything I would have done differently for a successful launch.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and administrative director of the EMDR Institute, Inc. We do educational workshops for mental health practice centers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nimbletoad?

We needed help with redesigning our existing website.

SOLUTION

What was the scope of their involvement?

Nimbletoad worked on redesigning our website to giving it a more modern look. They also created a way to make our store more efficient.

What is the team composition?

I work with Drew (President).

How did you come to work with Nimbletoad?

A friend had had Nimbletoad do their website, and I liked the way hers came out. So, I asked them to help us redesign ours. 

What is the status of this engagement?

I’ve been working with them since May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Drew consults me before he makes any changes. We’re impressed with Nimbletoad because they give us what we’re looking for.

How did Nimbletoad perform from a project management standpoint?

Nimbletoad is always available, which wasn’t the case with our previous website partner. This team is never too busy to answer our questions. Additionally, they do the project in stages, so I can pay them after each stage. They’re very efficient and always finish on time.

What did you find most impressive about them?

Drew is very skilled and knowledgeable, if a problem comes up, he’s always available to help us resolve it. I can’t say enough good things about Nimbletoad.

Are there any areas they could improve?

No, I’m really pleased with everything.

Do you have any advice for potential customers?

If you want someone who understands how to make websites more efficient and user-friendly, Nimbletoad is the partner to go to. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Shield Legal LP.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nimbletoad?

I needed a company that was experienced in programming and backend development work to help us with our digital marketing efforts. I needed a partner who had skills in certain databases and software platforms. 

Additionally, we wanted our internal team to be able to take over any of the work that they did so that we didn’t have to continually outsource those tasks.

SOLUTION

What was the scope of their involvement?

Initially, we had some calls with them to review the work that needed to be done, and we explained our business model, the platforms that we use, and what we were looking for in the finished product. 

Nimbletoad did some design and development work, backend coding, and marketing automation. The team helped us to optimize our stack by getting the right plugins and versions of WordPress. 

They also built all of the plugins and options that we could use internally to get our websites built and connected them with our backend systems. Additionally, they provide training. 

What is the team composition?

Drew (Founder) was my main point of contact.

How did you come to work with Nimbletoad?

I contacted a number of business colleagues of mine in the area who had similar needs in digital marketing, and a couple of them recommended Drew.

How much have you invested with them?

We spent around $40,000.

What is the status of this engagement?

We worked with Nimbletoad from February 2019–May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From a revenue standpoint, we’ve been able to scale our business faster because we have the platforms dialed in and connected. Additionally, Nimbletoad trained our staff properly, so we’re able to move at a very fast pace. We’ve generated a lot of revenue from our investment with them.

How did Nimbletoad perform from a project management standpoint?

The team was very responsive. We connected them internally to our Slack and created some channels. We also used monday.com for project development boards. We typically had weekly calls to review deliverables or ask questions. 

What did you find most impressive about them?

The team is very fast. I’ve worked with a lot of developers, designers programmers, and the nice thing about Nimbletoad was that they were very well rounded. 

So, there wasn’t anything that we were using or doing that they didn’t have the ability to understand intrinsically, and they helped us to move very quickly so that we could finish the project and take the project in-house. 

Are there any areas they could improve?

No, I have no suggestions. The engagement was very seamless.

BACKGROUND

Please describe your company and your position there.

We are an accreditated ambulatory surgical center that specializes in oral and maxillofacial surgery. We have another location in Poway, CA as well. I am the Chief Operations Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nimbletoad?

Nimbletoad was hired to develop and maintain our company websites.

What were your goals for this project?

Our goal is to maintain an effective and efficient website that reflects our organization along with our desire to always stay up to date with cutting edge technology.

SOLUTION

How did you select this vendor?

We were referred by a colleague.

Describe the project and the services they provided in detail.

They designed, developed, and launched our websites and continue to work with us on an ongoing basis to keep it current and functioning at a high level.

What was the team composition?

Drew Hendricks is our direct and permanent point of contact.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

This project continues to have a significant impact on our business since we are a referral-based business. It is critical that we have an effective and attractive website to communicate to our current and potential patients.

How was project management arranged and how effective was it?

Project management has never been an issue, as there is constant communication with appropriate timelines that allowed for deadlines to be met.

What did you find most impressive about this company?

Drew Hendricks is the most impressive component of this company. He is always a professional that does what he says he is going to do, at a high-level that produces incredible results.

Are there any areas for improvement?

There are no areas of our experience with Nimbletoad that require improvement.

BACKGROUND

Please describe your company and your position there.

Martin Lopez Vice President of Marketing Unique Carpets Ltd. We import and manufacture high end carpet and rugs for the luxury market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nimbletoad?

Drew and his team took over management of our website after the language that our first developer used became obsolete. Nimbletoad was tasked to rewrite code for virtually the entire site. They were also indispensable in improving the functionality and user experience. We do not sell B2B so the task was to create a virtual catalog but due to our business it had to be visual and creative.

What were your goals for this project?

1. Rewrite old code and bring it to a current platform. 2. Improve Functionality. 3. Develop specific tasks such as sample ordering and customer submissions. 4. While our work is not time sensitive we needed dependability.

SOLUTION

How did you select this vendor?

Drew was recommended to us through our graphics person. Nimbletoad performed magic in making all of the moving parts of our site that were patch worked together work as one fluid site without ever requiring and downtime for the site.

Describe the project and the services they provided in detail.

1. Programing 2. Sourcing the proper platform 3. Beta testing and then going live with new versions 4. Trouble shooting issue 5. Hosting our website and email 6. Advise us of future recommendations in proper coding for functionality

What was the team composition?

Drew at Nimbletoad and his team Executive Vice President Vice President of Marketing Director of Marketing Graphic Designer

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our inquiries immediately increased. Our SEO score has improved dramatically The functionality of the site is now very simple and easy to use. Our customer give us rave reviews about our site in comparison to companies that are 1000 times larger than our niche company is. He kept us boutique in a larger category

How was project management arranged and how effective was it?

Design and review over and over Strategic Meetings

What did you find most impressive about this company?

Their understanding and responsiveness to our needs and Drew's ability to understand the bigger goal of creating a website that was not particularly interested in reaching millions.

Are there any areas for improvement?

There will always be continuous improvements and Drew is retained but Unique Carpets to implement each change.

BACKGROUND

Please describe your company and your position there.

I am the founder of a financial planning and investment management company located in San Diego, CA

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nimbletoad?

I hired Nimbletoad to design a website for the business.

What were your goals for this project?

I wanted to create a website for existing clients and prospects to learn more about the company and the services and solutions we provide. It needed to clearly communicate what we do while still having functionality to log into vendor websites and schedule meetings.

SOLUTION

How did you select this vendor?

Nimbletoad was recommended by other business owners in my network.

Describe the project and the services they provided in detail.

Nimbletoad was very involved in the design process of the website as well as assisted with some of the copy.

What was the team composition?

I mainly worked with Drew Hendricks on the project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I was very happy with the website when it was finished. I have gotten a lot of positive feedback from clients as well as as a number of other business owners in my industry that have complimented it.

How was project management arranged and how effective was it?

We mainly used Google docs to communicate the layout of the site, copy, etc. Was pretty easy.

What did you find most impressive about this company?

I've seen very design-heavy sites with no calls to action as well as sites that were more geared toward sales that weren't that impressive to look at. Nimbletoad does a great job of combining beautiful designs and effective sales tactics.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

Serena Paddle Sports is a full service water sports equipment and accessories supplier to Hotels, Resorts, Clubs, Rentals, Cruise Lines, Schools, Organizations, Retail and Individuals. We are proud to provide the highest quality stand up paddle boards, kayaks, surfboards, wake & kite and accessories, suitable for both ocean and flat water.

From beginning paddlers to experienced SUPers, we have a stand up paddle board to suit your needs. Whatever your vision, Serena Paddle Sports can design a custom SUP package to fit your needs and will work to be a true partner in your business success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nimbletoad?

Nimbletoad help us develop our business from the beginning and conception. The Nimbletoad Team met with us and listen to what our vision was, what we wanted to provide and sell.

Nimbletoad put together a strategy and an outline of what we needed to start, move forward and build our business. They met with us continuously and then presented a series of programs to follow for the business.

These programs were everything from creating a website, social media plan, marketing, goals, inventory mgmt, operations and finances for our small business.

What were your goals for this project?

In the beginning, we just wanted to get started and up and running. Drew and Nimbletoad helped us reign in our desire to move quickly and the outline and development plan that Nimbletoad presented, and continues to review and present, helps us stay on track and gives us a different perspective.

So the goal was to get going, and now it is a continuous goal to stay competitive, grow, and provide to our clients as well as our internal growth and management.

SOLUTION

How did you select this vendor?

Nimbletoad has worked with a number of small business in addition to other larger ones. I was familiar with Drew and Nimbletoad through a couple other clients that Nimbletoad has, and I saw that Nimbletoad was able to be accommodating and helpful to a business of my size and work with me and my budget.

Nimbletoad showed and continues to show the value of what we spend with them and provide feedback as well as help my business stay and follow the trends.

Describe the project and the services they provided in detail.

There were a series of meetings where Drew and Nimbletoad learned everything about Serena Paddle Sports. He asked specifics about the business and what we wanted to accomplish. Then Drew went over an outline of what Serena would need to launch and bring out step by step.

Nimbletoad designed, developed and help place content and information with the Website, launching the site, marketing the company, organizing our productline and e-commerce, promote branding and sourcing tradeshows and expos and analysis of competitors.

There was a specific outline to follow when programs would come through and Nimbletoad gave advise for each item in the program.

What was the team composition?

Drew led the meetings with me and he worked one on one with me to get a complete understanding of Serena Paddle Sports. Drew presented the programs that came form Nimbletoad and he meets, calls and goes over things with me regularly.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Nimbletoad was there from the beginning and start of Serena Paddle Sports. Drew may not develop everyone one of his clients the same way he did with me and Serena Paddle Sports. I had and have specific needs and Nimble toad was able to help and continues to do so that allows me to do what I do best, and get the help from Nimbletoad in areas that I am not familiar with.

Serena Paddle Sports would not be a functioning and stable company if Nimbletoad was not there and the way they developed and launched our website, and marketing and strategy plans.

How was project management arranged and how effective was it?

Drew and Nimbletoad was efficient and effective with Serena Paddle Sports and there were available when and where needed. They were able to set appointments and be extremely timely and responsive.

What did you find most impressive about this company?

Nimbletoad and Drew were available for me and responsive to whatever I asked about, no matter how trivial, basic or dire. They were able to be professional and help to provide the solution without making me feel insignificant.

Are there any areas for improvement?

I am really appreciative of Drew and Nimbletoad. Though I cannot think of any specifics right now on improvement, I would say to have a portfolio of my company and work so we can look back and review, see what worked, what didn't, challenges and successes. It would be interested to see the development and growth of Serena Paddle Sports.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager for Ana Gomez Therapy PLLC and the AGATE Institute. We’re a private psychological practice, and we also provide trainings online and in-person worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nimbletoad?

We needed two new websites.

SOLUTION

What was the scope of their involvement?

Nimbletoad looked at our existing website and really took it to the next level by making it modern and user-friendly. They determined how to get our messaging out there so that it was logical and easy to follow. 

They also created a new website for the AGATE Institute.

What is the team composition?

We just worked with Drew (Founder). I don’t know who he might have used to help him. 

How did you come to work with Nimbletoad?

We hired them years ago for our first website. Drew designed the site and built the merchant side, which was just unbelievable. He also helped us get some pictures for the site because he does photography on the side. We wanted someone close to where we are, and I believe we found Nimbletoad by just looking online. We saw their websites and liked what we saw.

How much have you invested with them?

We ended up getting two websites, and with all of the build-ins, the merchant side of it, and connecting everything, it came out to around $11,000–$12,000.

What is the status of this engagement?

We initially engaged them in 2012 or 2013. It’s been an ongoing relationship; anytime we need help, get into a fix, or want advice, they always seem to have a solution.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provided personalized services. Drew is very patient and listens to what you need, and he then expands on what he thinks you might need as well. With all of the ideas coming together, he just makes it work.

How did Nimbletoad perform from a project management standpoint?

They performed way and above. These websites were done in 4–6 weeks, and any of the delays were on our side, trying to get updated information to them. As far as deadlines and communication, it was perfect.

What did you find most impressive about them?

Drew could actually put up with Ana Gomes (my wife) and me. He had a sense of humor and could deal with everything we threw at him.

Are there any areas they could improve?

No, there isn’t anything I can think of.

Any advice for potential customers?

Bring your thoughts and ideas, and Drew will take it to the next level. You’ll be up to date and ready to roll in whatever endeavor you’re trying to do.

BACKGROUND

Please describe your company and your position there.

I am the Digital Brand Manager with Hilton Grand Vacations. I work at the Carlsbad Sales and Marketing site. We drive leads and tours to the sales floors to education guests and owners on the benefits of our vacation ownership program and Hilton Honors points. We help our guest get the most from their vacations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nimbletoad?

We continually work with Nimbletoad to help us build out our digital sales and marketing strategies. From Owner Referral programs to eMail marketing automation and Landing pages they help us deliver measurable results on each project and program.

What were your goals for this project?

To drive leads to our call center, warm up owner calls and to sell vacation packages online and through our Hilton Ambassadors.

SOLUTION

How did you select this vendor?

We have been working with Nimbletoad since 2008, they continue to innovate and deliver functional online assets.

Describe the scope of their work in detail.

Email Automation and Trackable sending with a high reputation rating and low bounce rate. iPad and Online Owner Referral program with drip email automation and delayed email response.

Warm up Owner Referral agents and remind owners to continue to refer more friends and family. Landing pages with ecommerce functionality to sell vacation packages online. Website with ecommerce and FareHarbor integration to sell theme park and attractions online.

What was the team composition?

Nimbletoad along with our Sales & Marketing team leadership. Driven by key stakeholders who built the deliverables.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Total emails Sent in 2019 = 1,819,451 with a 91.3% Delivery Rate and a 0.48% Bounce Rate equals we are sending qualified emails to good email addresses. We average a 97%.

Reputation with our email provider which means we run a clean email database. This reputation goes up with each delivered email and down with each spam report or bounced email. Having a good reputation means we have a high delivery rate and the email content has value to the guest.

On average we sent 35K emails per week over (5) Campaigns 5% to 26%. Open Rates depending on campaign audience. Owner Referral Marketing Automation Engine with iPad deployment with email follow up. We collected 1489 total leads with this program while it was operational. This program had a $2350 VPG.

Project Hightlights:

• Fast short form fill in
• Overview of the program on each page
• Encouraging confirmation message after each referral
• Professional and paperless presentation
• Easy capture and administration input
• Tracking metrics through agent, owner to referral
• Triggers an email marketing campaign that sends personalized reminder emails and encouraging owners to send more referrals

How effective was the workflow between your team and theirs?

Very affective and timely. We need had any issues with meeting deadlines or missing deliverables.

What did you find most impressive about this company?

The ability to pivot and scale as our projects called for. To bring us new ideas and to stay ahead of the trends and regulations on the web. For example we added ADA functionality before it was even requested from corporate.

Are there any areas for improvement?

Not at this time, I think Nimbletoad continues to improve us as a sales and marketing team.