Niftic Agency

BACKGROUND

Please describe your company and position.

 I am the Principal Product Designer of a non-profit company 

Describe what your company does in a single sentence.

A well trusted international non-profit providing capital and financial resources for those in need.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Niftic Agency to accomplish?

• Fill out our product design needs and supplement our teams for speed

SOLUTION

How did you find Niftic Agency?

Referral

Why did you select Niftic Agency over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Niftic Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Large scale work across many years improving a well known and well used B2C marketplace application. Nifitc was embedded into our org strucutre and a key resrouce for our teams.

Deliverables include: Webpage redesigns, shopping experience enhancemnts: from taxonomy and search to navigation and checkout. 

Indicators tracked: Engagment rates, click rates, donation (we are a large non-profit) conversion rate, scroll depth, and time on page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Repeated success especiallly with high speed (2 week sprints or less) optimization tests focusing on donation conversion in our live product. Nific excells in this type of well defined iterative work. They are a great resrouce for other not-in-product outcomes like design explortations that improved usability test ratings across user testing qualitative testings, reducing our time-to-production by about 10% and even more extreme success when applied to copywriting and product writing applications - near same-hour turnaround for small iterations based on real-time data from our product streams. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nific delivers work on time consistently, rarely missing a deadline. They are realistic and haven't overproimsed deliverables or to an unreasonable timeline. We work with Niftic and our product teams to scope and define timelines that achieves the right quality and speed we need for the moment.

What was your primary form of communication with Niftic Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nifitc, with an emphasis on David, know our mission in and out. They are in tune with what we're building and why we're building it and their active design leadership is something that goes above and beyond what we ask of them.

Are there any areas for improvement or something Niftic Agency could have done differently?

Niftic works best with well defined and well scoped product specs, PRDs, or one-pagers. I'd say the biggest room for improvment is for their team to offer to create or modify an organization documentation for their teams uses. I'd say this is probably a known problem with agency and contracting work as it's not unique to them but it's definitely a pain point that might be addressable on their end or in their logistics / managament. 

BACKGROUND

Please describe your company and position.

I am the Director of Marketing & Events of Veris Insights

Describe what your company does in a single sentence.

Veris Insights is a recruiting intelligence and analytics firm dedicated to helping University Recruiting and Talent Acquisition leaders attract, engage, and recruit top talent.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Niftic Agency to accomplish?

• Assess and update our brand

SOLUTION

How did you find Niftic Agency?

Online Search

Why did you select Niftic Agency over others?

Great culture fit, Good value for cost, Company values aligned

What was the size of Niftic Agency’s team?

2-5 Employees

What was your primary form of communication with Niftic Agency?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Niftic to assess our brand from the ground up. Niftic brought on a naming expert when we decided to reconsider the name of our firm and they guided us through that process. Once a name had been selected via a rigorous process, Niftic presented various visual identities and worked closely with us in refining ours. They also facilitated similar processes (naming/visual identity) for each product we offer.

Additionally, they led the process of designing and building our new website, including a client-only portal with a sophisticated authentication system. By the end of the core project, we had a new company name, logos, color scheme, visual identity, website, collateral, and more. We have continued to partner with Niftic on website updates and improvements and consider them a long-term partner (and really, part of our team).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website traffic
• SEO results
• Qualitative feedback on name/brand/website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Niftic has always been incredibly communicative and consistent in all of our work with them. Throughout our core project, they delivered everything on the agreed-upon timelines and exceeded expectations with the quality of the deliveries. In our ongoing, retainer-based work, they have continued to deliver high quality work on time and push to serve us in a way that feels service-oriented even when we are down to the wire with monthly hours.

What did you find most impressive or unique about this company?

I was so pleasantly surprised by how much time and attention the Niftic team dedicated to understanding us as a firm. This did not only apply to our products and services but also to our team dynamic, company culture, and values.

From the outset of our work with them, it felt like they got just about everything about us and when they didn't, they took the time to make sure they understood. Our products are unique and our culture/values are very important to us so this level of detail was invaluable.

Are there any areas for improvement or something {provider_name} could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing of Venture for America, a nonprofit with a presence in 13 different cities. Essentially, we’re a two-year fellowship program for recent college graduates that aims to create jobs and opportunities in American cities. In this model, entrepreneurially-minded graduates spend two years working at startups with the eventual hope that they’ll become startup founders or leaders themselves.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Niftic Agency?

We were looking to leverage our tenth anniversary. We’d been dealing with our website for several years, and it’d outlived utility. Therefore, we were looking to freshen up our brand and amplify our digital presence.

SOLUTION

What was the scope of their involvement?

It was a complete rebranding process. Niftic Agency updated the logo, color palettes, font families, and brand guidelines. They provided some consultation to help us with our new collateral and the overhaul of our website. Also, they helped us with our communication strategy, which allowed us to look at our different stakeholder groups and determine how we should communicate with them. It was an end-to-end process.

For our website, they built the WordPress theme from scratch. Additionally, they had an eye for SEO when they were redesigning the site, so they helped streamline it in a way we could ultimately leverage it. We’re now digging more on SEO, but Niftic Agency set the foundation for us to amplify our efforts there.

What is the team composition?

Remy (Founding Partner) and David (Creative Director) were my two main points of contact. I dealt with them on a day-to-day basis, and they worked hand-in-hand on the project. However, we had several members engaged on our team — there were at least six people. It was an extensive process, and Niftic Agency helped us to move it along.

How did you come to work with Niftic Agency?

They reached out to our former CEO and told her about the services they offered. We were preparing for our redesign, and one of the heads of our launch scheduled some time to talk with Niftic Agency about their work. After that conversation, we were convinced that they’d be one of the companies we’d offer the project to. Ultimately, they were the firm we wanted to work with.

How much have you invested with them?

The cost was right under $100,000.

What is the status of this engagement?

We worked with them from October 2020–May 2021 on our primary project. Since then, we’ve kept them on a retainer to help us as things continue.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re happy with the different visual components that we worked with them and how we’ve deployed them across our marketing assets. Also, we’re looking at some initial solid website data. Our bounce rate has improved significantly, users are spending more time on the site, and we’ve seen an increase in traffic.

When I look at those numbers collectively, I think that part of it may be due to the new website, but I also feel that users are just naturally working through the site. They’re gaining information more efficiently thanks to how the content flow is set up. Ultimately, they’re just more intrigued about what we’re sharing because it’s much easier to find.

How did Niftic Agency perform from a project management standpoint?

They were great with deadlines. If there was ever a situation where we missed a deadline, it was on my organization’s part. Even with shifting deadlines, they provided clear guidance on how the phases of the project would be impacted. Overall, they provided great insight and were very client-focused.

Right now, we’re keeping them on retainer, and we use some project management software with them. Our primary line of communication is through emails, but we leveraged a few different tools throughout the rebranding process as well.

What did you find most impressive about them?

I was really impressed with their client focus. Niftic Agency wanted to integrate with our work and get a good pulse of what we were doing so they’d be able to do their best. They did whatever they could to support our goals and objectives. Throughout the process, I was continuously impressed by that, and ultimately, I just really enjoyed working with their team.

Are there any areas they could improve?

I wouldn’t say they need to make any improvements. We didn’t have any issues or had a situation where things weren’t clear.

Do you have any advice for potential customers?

Prepare yourselves to be pushed, keep an open mind, and trust the process. Allow yourselves to be challenged. When we went into the process, we were looking at some nominal changes, and Niftic Agency did a great job pushing us to where we optimally needed to be, which I believe was best in the long run.

BACKGROUND

Introduce your business and what you do there.

I’m a founding partner of a public affairs agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Niftic Agency?

I needed help with graphic design, web development, and app development.

SOLUTION

What was the scope of their involvement?

Niftic Agency does graphic design for our direct mail marketing appeals that we do with our clients. They’ve also worked on web development and SEO for our clients. For the SEO, we worked on keyword research and linking strategy together.

Additionally, the team designed and developed a web, iOS, and Android app for my firm. Finally, they work on our company’s branding.

What is the team composition?

We work with David (Creative Director & Graphic Designer), Chris (Partner & Chief Developer), and Remy (Founder).

How did you come to work with Niftic Agency?

They were a referral through a friend. They’re responsive, and their design is super clean and polished. It’s a very modern aesthetic. It’s a very good fit for the product we’re doing.

How much have you invested with them?

We’ve spent over $200,000 over the last four years on various projects.

What is the status of this engagement?

Our first project together was Spring 2017, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Feedback on the app has been extremely positive. Clients of ours who have received marketing materials from Niftic Agency are always pleased. Our user feedback is always top-notch, and the design interface is very good.

How did Niftic Agency perform from a project management standpoint?

They’re excellent. The team is self-driven in the sense that they move the project along. They’ve always been very transparent in setting upfront expectations and timelines. We’re always on the same page in terms of milestones. We use Slack, Miro, Asana, and Trello to manage our work.

What did you find most impressive about them?

Their design aesthetic and user interface are excellent. The team really understands how an audience is going to engage, understand, and digest a design. Whether it’s a marketing or mail piece, the team really understands how design relates to the audience.

Are there any areas they could improve?

No, nothing comes to mind. Whenever there are issues, the team is great at resolving them.

Do you have any advice for potential customers?

They’re worth it. They’re a smaller agency and they’ll handle you better than a larger one. The team is really committed to their clients and their projects. 

BACKGROUND

Please describe your company and your position there.

I am the development manager at the International Rescue Committee (IRC) in Salt Lake City. Our mission is to help people whose lives and livelihoods are shattered by conflict and disaster to survive, recover and regain control of their future.

The IRC is an international NGO working in over 40 countries around the world and in 26 U.S. cities providing life-changing services to refugees and displaced people globally. In 1994, the IRC opened its doors in Salt Lake City, since resettling over 12,000 refugees and providing vital programs and services to thousands more.

In my role, I'm responsible for fundraising, volunteer management, resource development, communications, community relations and much more. Within fundraising, we have annual events to engage the community and raise the profile of our work and the families we serve.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Niftic Agency?

Each year, we host one or two fundraising events. We learned of Niftic Agency years ago, and since we have utilized their expert services for every large fundraising event. In 2020, faced with a pandemic and myriad challenges, we turned to Niftic Agency to support a newly configured virtual fundraising event, Breaking Bread at Home.

What were your goals for this project?

We had specific fundraising and engagement goals, including raising a minimum of $25,000 and engaging over 150 supporters through elements of our event. Maintaining fundraising goals for events even during the pandemic is crucial to ensuring robust programming for the families we serve.

SOLUTION

How did you select Niftic Agency?

Over five years ago, we first utilized Niftic Agency's services for a small event with a quick turnaround that our internal team did not have capacity to complete. Niftic Agency's expert design team is attuned to the specific needs of a nonprofit agency, remains cost-effective, and build a professional relationship with a focus on collaboration.

They brought a breadth of experience working with other event designs, fresh ideas to reinvigorate events year over year, and maintain openness to receiving ideas and incorporating them into final design.

Not only do they work on the design elements, but they take a step back to ensure each element fits within the broader scope of the event.

Describe the project in detail.

After initial contact to confirm the project, we set up a meeting with our team and theirs to discuss the scope of the event, our goals, challenges we foresee, and concepts in their infant stages. Initial meetings are focused on broad strokes and brainstorming, especially as we considered the unique challenges presented by the pandemic.

Once we move beyond the brainstorming phase, the IRC team worked to provide written copy and any other raw elements (photos, vector files, etc.). In keeping with a collaborative process, this is placed in a shared file where comments and discussion can occur throughout the project.

Deadlines were set for digital and print elements to ensure they were prepared in time for the event. Niftic Agency's team is quick to respond to changes, even as deadlines come down to the wire.

They are careful and offer open communication about the scope to ensure it will fit within our budget--this is essential for the IRC as a nonprofit working from tight budgets to ensure maximum profitability of our events.

What was the team composition?

We work with one designer at Niftic Agency, our main point of contact over the years. Additionally, another designer supported efforts throughout the project, including liaising with the IRC team. I'm sure there are others behind the scenes who support the progress as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For our most recent event, though it was changed by the pandemic, we exceeded our fundraising goals by $15,000 and saw more than 200 supporters engage in the event, either through a meal pickup option or the virtual program.

Throughout, Niftic Agency's work enhanced our efforts, helped created a cohesive event even though we were remote/virtual, and tied everything together to create a special experience for our supporters. Though much has changed, many of our supporters voiced their gratitude for the event held and the opportunity to gather.

How effective was the workflow between your team and theirs?

We have a collaborative workflow overall. We have the added bonus of working with Niftic Agency for a number of years, though they have always made the process easy and accommodated our needs, even when working on last-minute design projects.

They take time to ensure that both sides understand the needs of the other and maintain open communication that gives the opportunity to smooth out any wrinkles along the way.

What did you find most impressive about this company?

Niftic Agency and their team really care about the results, but also the process and the relationships built along the way. To ensure their work is of the utmost quality, they take time to better understand the organization, the event, the people involved and the expected outcomes.

No matter the project, they are quick to respond and offer their support. Over the years, the IRC team looks forward to working with Niftic Agency, as we understand just how much value they add to our events and our work.

Are there any areas for improvement?

They are flexible and understanding as challenges arise, and they are quick to remedy designs that don't quite meet the initial brainstorming brief.

In this, they succeed in navigating often complex circumstances of understanding each individual's vision for the project and pulling that into tangible design elements for both digital and print assets.

BACKGROUND

Please describe your company and your position there.

The Democracy Policy Network is a nonprofit policy organization that helps state lawmakers deepen democracy in statehouses across America. I'm a co-founder and creative director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Niftic Agency?

We hired Niftic to create our visual identity guidelines and the website that would host all of our policy resources.

What were your goals for this project?

For the visual identity, we wanted to create a system that embodied both trustworthiness (because we're a research organization) and energy (because we're about democracy).

For the website, we wanted, to build an online home that clearly communicated our vision of deepening democracy, our networked approach, and our agenda that organized policy resources into accessible formats.

SOLUTION

How did you select this vendor?

We conducted 20+ interviews with a number of agencies and designers from around the world, and Niftic stood out because they were committed to the cause of deepening democracy and had a history of working with similar organizations on similar projects.

Describe the scope of their work in detail.

The scope included a visual identity guide — including logo, typeface, color scheme, etc. — and a website.

What was the team composition?

We worked with members across their team — Remy, David and Chris.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since they completed our visual identity and website, our sign-ups have increased and we're having to explain ourselves less.

How effective was the workflow between your team and theirs?

Extremely effective.

What did you find most impressive about this company?

They are excellent listeners. At one point of the project, there was some miscommunication about the visual identity, and they responded quickly and followed through in the exact direction we wanted.

Are there any areas for improvement?

Niftic was excellent and we will go back to them again. But one area for improvement would be keeping track of requested changes and being able to see their progress.

BACKGROUND

Introduce your business and what you do there.

I'm one of the partners at Kx Advisors. We are a boutique growth strategy consulting firm for pharmaceutical and medical device companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with niftic agency?

We had renamed our business, but we needed them to help us rebrand it on top of that.

SOLUTION

What was the scope of their involvement? 

We didn’t have anything except the name for the new brand. They helped us do everything else.

Strategic planning for the brand was one of the deliverables. We went through a few weeks of market positioning to determine where we see ourselves in the marketplace, how we want to differentiate ourselves, and what would encourage people to interact with our brand.

They built out all the branding elements, like brand identity, color palette, and typeface. They developed our website, which is probably the biggest deliverable they were responsible for. They also handled our internal PowerPoint templates, business card design, and other collateral.

Once the brand was set up, they ran through a couple of different design options. We would give them feedback, and they would finalize it. We were pretty involved, but we let them do what they thought was the best. They would always come back to us with a couple of options, and we would pick which one we liked the best. We would merge the ideas and go from there.

What is the team composition?

There were two main people that we worked with. Remy (Founding Partner, niftic agency) is more on the strategy and client management side of things. We’ve also worked with David (Creative Director, niftic agency) who built the actual brand. They also have another person who does web development, but that was all based on David’s design.

How did you come to work with niftic agency?

We had a marketer on the team at the time who had phone conversations with 10 branding agencies. We ended up having 3–4 of them come in and pitch. We chose niftic agency for a few reasons. We were definitely looking for a boutique firm.

They offered the right balance of taking a very thoughtful and strategic approach. We really wanted an agency that was going to be creative and come up with branding ideas that we wouldn’t think of. Ultimately, I think they accomplished that.

How much have you invested in them?

We spent between $50,000–$100,000.

What is the status of this engagement?

The project lasted from May 2019–October 2019. We have an ongoing relationship with them, but they aren’t actively working on anything right now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People are generally happy with the brand. We target a few audiences, and they all really enjoy the brand. We operate alongside another consulting firm, but our internal team has a lot of pride in our brand. The website is atypical for a strategy consulting firm in terms of style, color palette, and everything else that we have gone with. We have had a couple of recent hires that were attracted to the company because of our brand. They said it felt fresh, younger, and more vibrant. 

How did niftic agency perform from a project management standpoint?

They performed well. We had a couple of moments where we needed to be better aligned on my side, and that probably tripped up the process. Overall, they were very good about keeping things moving, especially early on in the project while sorting through our goals.

They were really good at marching through some of the more qualitative requirements. Toward the end of the project, we definitely had a lot to accomplish. They still got it all done. I think they did a fine job managing it.

What did you find most impressive about them?

They got creative with our name and logo, incorporating a Red Cross that users already associate with healthcare. That creativity was great and yielded an effective product that didn’t have to be over-engineered. 

They suggested that we do an editorial photography shoot to include symbols that would reference each sector we focus on. For pharmaceuticals, it’s pills and for medical devices, it was pacemakers. They 3D printed all of these objects and did a photo shoot for a day, taking pictures of all these objects.

Later, they blended those images with computer graphics. The unique results impressed us, and we use the photos all the time. When I see our own staff enjoying these deliverables, I know we got it right. Strategically-aligned creativity is something that they are really good at.

Are there any areas they could improve?

When they use the brand identity guidelines, because they were so dense with images, the original files were too big for them to email to us. That caused some issues with formatting. This is a minor issue, but we’re so happy with their work, so that’s the only thing I can point to for improvement. 

Do you have any advice for potential customers?

Let them run with their creativity. We really tried not to be too prescriptive in what we wanted to see. Our team really tried to hold back from telling them what colors, shapes, and themes we wanted to see. The visual side of things is something that they are really strong at, so it was helpful to give them the chance to be creative.

BACKGROUND

Please describe your company and your position there.

I am on the product team at MoveOn. MoveOn is the largest independent, progressive, digitally-native organizing group in the United States. Launched in 1998, MoveOn pioneered online organizing and advocacy techniques that have become standard in politics, nonprofits, and industry in the U.S. and worldwide. We combine rapid-response political campaigning with deep strategic analysis, rigorous data science and testing, and a culture of grassroots member listening and participation that allows us to consistently and quickly identify opportunities for progressive change—and mobilize millions of members to seize them. Each year, thousands of MoveOn members step up as leaders by using the MoveOn Petitions platform to create their own petitions and campaigns to drive social change.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire niftic agency?

Petition creation on our platform had not been updated in years, and we needed an overhaul in UX & design to make our platform more usable for members. We also had old legacy code that made it challenging for us to build out new petition creation flows in-house. This led us to hiring Nifitic Agency to lead on: User research, ideation of multiple different petition creation journeys, design, user testing, idea validation, and building out three different petition creation journeys to test.

What were your goals for this project?

We wanted members to have a more seamless petition creation experience. It was important that members felt the brand values of people-powered progress in the journey, but also had an interactive and engaging experience. Other goals included: Substantial user research and user testing, mobile-first design and build, three different user flows designed and developed, implementing the final three flows into our existing tech.

SOLUTION

How did you select this vendor?

Our team sent out RFPs to various lists, networks, and sites. We can reviewed the proposals individually, ranking each firm on various criteria, some of which included: experience in the social impact sector, design + dev expertise, a track record of centering users, their work in equity + inclusion. From our personal reviews, we then interviewed our top firms, checked references, and made our selection.

Describe the project in detail.

After selecting Niftic, they did market research on different user journeys, demographics, and personas. After this we collaboratively came up with a large selection of wireframes to test. They created clickable prototypes that they put through a user research phase –recording users going through the flow, flagging any issues, etc.

After finding the solutions that would work best, they took the wireframes and built out the final designs (2 rounds of feedback). Once these were completed their team built out the flows and worked with our tech team to integrate them into our codebase.

What was the team composition?

On the Niftic side, we worked with senior leadership in all key sectors of the project: UX, Design, and Tech. Our team was composed of the Platform + Growth team. Both sides had a project manager who kept things running on both sides.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a hugely positive response to the new & innovative designs and Niftic really helped us expand our view in the various experiences we can provide our members.

How effective was the workflow between your team and theirs?

The workflow was very effective. The project was very clearly managed and communication norms were clear. If there were changes in the project timeline on either side (whether due to vacation schedules, delays in feedback, etc.), they were all clearly communicated. We also had a nice GANNT chart that everyone could refer back to that was kept up to date.

What did you find most impressive about this company?

They're a small team, but they operate and deliver as if they are 3x their size without losing the personalization and connection with their clients. They really went above and beyond for our project. It ended up being a larger project than our original scope in the RFP. I've never seen a firm of that size work at the pace they do, delivering high quality deliverables, while also maintaining excellent client management.

Are there any areas for improvement?

Looping with other stakeholders and internal teams earlier in the process.

BACKGROUND

Please describe your company and your position there.

We are a waste/recycling data analytics company serving the governmental (state/municipal) market. Founded in 2014, we've worked with cities across the U.S. as well as in four countries in Europe. I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire niftic agency?

We identified a business opportunity and wanted to quickly iterate on a new potential product, but did not have the front-end resources to build the product internally. We were looking for a partner to help us build out that front-end UX functionality, while at the same time work alongside our internal back-end and data teams.

What were your goals for this project?

We wanted to get a MVP out the door as soon as was practical, take it to potential clients to get their feedback, and then iterate the product based upon what we learned. In essence, our goal was lean product development in order to test our opportunity hypothesis.

SOLUTION

How did you select this vendor?

Ultimately, we selected this vendor because their skillset matched exactly with what we needed, but more importantly they very clearly understood our goals from the very beginning, and our teams seemed to have a natural rapport.

Describe the project and the services they provided in detail.

They took our wireframe designs and implemented them in a new responsive front-end React web app dashboard. This app ingested existing data that we wanted to be visualized in a new and exciting way. All React JavaScript, HTML, and CSS was provided by niftic, while our teams supplied the back-end infrastructure and data.

What was the team composition?

We worked with two of their developers initially, with the majority of work coming from one of their front-end engineers. As we started to iterate on the product, we started to almost exclusively work with just one of their front-end engineers (same one as before).

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We've now launched an entirely new product line that we are actively selling. As with any launch, going in we hadn't figured out all of the challenges or obstacles we would face, but knew that we needed a team that we could work with and one that could make some decisions on the fly to keep the timeline moving. Niftic delivered on all fronts.

How was project management arranged and how effective was it?

We used Zeplin to communicate our wireframes and ask questions/give answers to anything design or UX. And we used GitHub to communicate on anything codebase related. That coupled with Hangouts and quick, iterative sprints, lead to very effective project management.

What did you find most impressive about this company?

They fact that they "got it" from the very beginning. They understood the lean ethos, and what we were aiming to achieve with the product.

Are there any areas for improvement?

None currently come to mind.

BACKGROUND

Introduce your business and what you do there.

Change.org is a platform where people can support the issues they care about by starting or signing petitions. I am a growth specialist in the product team, focused on optimizing user engagement with various parts of the funnel. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with niftic agency?

Our approach to growth is rapid experimentation and optimization. We hired niftic agency to add capacity for testing new designs and user experiences on the site, and boost conversion performance. 

SOLUTION

What was the scope of their involvement?

The niftic agency team plays a key role in our growth efforts, and we work closely on a daily basis. They support everything, from UX ideation and designs to experiment implementation and data analysis. 

What is the team composition?

They have a large team that works on various aspects of our platform. We work most closely with their lead product designer, but lean on their software engineers for setting up and launching multiple experiments per week.

How did you come to work with niftic agency?

niftic agency was recommended to us.

How much have you invested with them?

We’ve spent upwards of $90,000 thus far.

What is the status of this engagement?

They started working with my team in January 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

niftic agency’s support has driven huge results. In the last six months, some of our biggest wins on user engagement have come from projects that niftic agency has worked on. Their services have allowed us to reach aggressive business metrics over the past few quarters. Their work helps us maintain sustainable growth while providing users with a high-quality product.

How did niftic agency perform from a project management standpoint?

They’re strong communicators and have the necessary agility to change the project’s direction at a moment’s notice. Their developers are driven to meet deadlines regardless of the circumstance. We usually interact via Slack, but we’ll talk on the phone/Zoom if needed.

What did you find most impressive about them?

They’re constantly motivated to better understand and serve our users. This approach allows them to produce work that benefits our overall mission. We’re very happy with the role that they play.

Are there any areas they could improve?

No. I don’t have significant recommendations at this time.

Do you have any advice for potential customers?

If you are looking for an agency that is fast moving and optimizes for iterative learning, niftic agency is a great choice.